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Debbie Lowery-Cunning

9930 Scripps Vista Way, Unit 154

San Diego, CA 92131
Cell 858-414-9907
Seasoned public relations/marketing communications professional with experience
in strategic planning, public relations, government and public affairs, media an
d community relations, special events, promotions and business development. Spe
cial expertise in developing communications and outreach strategies to governmen
t clients.
Collaborative Services, Inc., San Diego, CA
April 2009 Present
A public relations agency (
Managing Associate
Develops and implements a wide array of public outreach and involvement programs
for government clients. Responsible for community outreach, construction mitig
ation, and project management. Plans and implements public outreach campaigns f
or major infrastructure construction projects. Develops and executes tailored c
ommunications plans and activities. Works with issues impacting urban planning,
transit-use and development, natural resource management, economic development
and infrastructure planning. Current projects include:
City of San Diegos Utilities Undergrounding Program
City of San Diegos Water Main Replacement Group Job 3008
County of San Diegos South Santa Fe Avenue Road Realignment
SANDAG/Caltrans I-15 Express Lanes
ICF International, San Diego, CA
July 2008 March 2009
Multidisciplinary environmental consulting firm ( providing a full
range of environmental-planning and resource-management services.
Community Affairs Specialist
Planned, implemented and managed marketing communications and public relations p
rograms, including website design and development, for a variety of land use, tr
ansportation, and government, retail and business services clients. Assisted pu
blic agencies in navigating sensitive and controversial issues associated with t
he design and construction of public works projects, and mediated those issues.
Developed and executed tailored communications plans and activities for project
s encompassing wind energy, air quality, noise and safety, climate change, air p
ollution and emissions, water conservation and recycling, sanitation, regional t
ransportation and marine ecosystem preservation. Results:
Managed communications and public outreach support for the Alta Wind Energy Cen
ter through its first initiative, the Alta-Oak Creek Mojave project.
Conducted extensive, strategic public-outreach efforts for the Vista General Pl
an Update and Environmental Impact Report, including visioning sessions, stakeho
lder meetings and youth commission workshops.
AT&T Advertising & Publishing, San Diego, CA
June 2007 May 2008
Publisher of 1,250 directories under the AT&T Real Yellow Pages brand name.
Account Executive
Identified business clients and sold yellow pages print and Internet advertising
. Cold-called extensively. Prepared and presented new business proposals. Con
sistently met sales quotas/goals. Results:
Consistently ranked in top 5 percent of 55 sales reps within the Southern Calif
ornia region.
Yellowbook, San Diego, CA
June 2005 June 2007
National leader in local search and advertiser content, both online and print.
Account Executive
Sold yellow pages print and internet advertising. Cold-called 30 to 35 potentia
l clients daily. Managed customer base of 60+ accounts per sales campaign. Res
Developed 50 new business accounts
Ranked #1 or #2 consistently among 45 sales reps in local sales office, for two
consecutive years.
Runner-up for Presidents Club sales incentive award trip.
Name Rookie of the Year (out of 46 first-year reps) in Pacific sales region, wi
thin seven months of hire.
Promoted in 2006 from Account Representative.
Debbie Lowery-Cunning
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Solutions Business Imaging, Vista, CA
February 2003 June 2005
Start-up franchiser of business services including high-speed digital imaging, f
inishing, business communications and professional bindery. (www.solutionsbi.c
Account Manager
Increased digital print sales by developing, managing and maintaining more than
100 corporate accounts. Results:
Achieved 75 to 100 percent of sales quota each month.
Ranked in top five percent of account managers within 10-store franchise networ
Exceeded $300K in sales during first year of store opening.
Katz & Associates, La Jolla, CA
December 2001 February 2003
Nationally recognized public affairs consulting firm specializing in issues-base
d communication programs for public-and private-sector clients. (www.katzandasso
Senior Account Executive (Served as the on-site PIO for the City of San Diego Wa
ter Departments Capital Improvements Program)
Developed and implemented a wide range of public outreach and involvement progra
ms for public works, environmental and social awareness projects. Planned and i
mplemented campaigns for projects including major pipeline and reservoir constru
ction. Assisted public agencies in navigating sensitive and controversial issue
s associated with the design and construction of public works projects. Develop
ed and executed tailored communications plans and activities for major pipeline
and reservoir construction projects. Results:
Served as a TV spokesperson for project.
Received media coverage in the San Diego Union Tribune and various county commu
nity newspapers.
Obtained recognition for San Diego Water Departments Mid-City Water Pipeline pr
oject from The American Public Works Association (AWA) for environmental projec
ts of $10M+.
Won numerous awards from organizations including the American Water Works Assoc
iation (AWA) and the American Society of Civil Engineers (ASCE) for Integrating
a Public Outreach Program into the Planning and Alignment Selection Process of t
he Project.
Porter Novelli, Irvine, CA
May 2000 September 2001
International marketing-based public relations firm specializing in consumer, co
nvergence/technology, health care and corporate affairs practices. (www.portern
Senior Associate
Planned and implemented marketing communications and public relations programs,
including media relations and special events. Developed and executed a variety
of community outreach initiatives. Monitored the media, public policy and legisl
ative issues and counseled clients on appropriate strategies. Results:
Received PROTOS Award, Special Events & Observances category, from the Public R
elations Society of America (PRSA)
The Disneyland Resort, Anaheim, CA
May 1993 May 2000
Entertainment complex comprising two theme parks covering more than 400 acres.
Public Affairs Representative, Disneyland Resort
May 1997 May 2000
Planned and implemented community programs and special events (attendance of 10K
+), working with high-level government officials and community partners. Manage
d the Disney Wish Program, a wish-granting program for terminally ill children a
nd adults. Results:
Planned and implemented the Childrens Hospital of Orange County/Disneyland Reso
rt Walk, the hospitals largest fundraising event, grossing more than $1 million
Assisted in development and implementation of comprehensive communications stra
tegy that supported diverse community and positively positioned the resort as a
leader in corporate community outreach.
Assisted more than 5,000 not-for-profit organizations annually.
Fulfilled more than 500 wishes annually through the Disney Wish Program.
Received noteworthy media coverage in the Orange County Register and various co
mmunity newspapers throughout Anaheim and Orange County.
Sales Coordinator, Mighty Ducks and Los Angeles Angels of Anaheim
May 1993 May 1997
Established and serviced new and existing season-ticket sales accounts. Managed
group-sales program. Assisted in production and management of advertising/sale
s campaigns. Facilitated development of promotional sales campaigns. Planned a
nd implemented special events and trade shows.

Debbie Lowery-Cunning
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Bachelor of Arts Communications and Public RelationsCalifornia State University,
Fullerton, CA, May 1997
Internship, American Heart Association of Orange County, 1993-97
Public Relations Society of AmericaSan Diego/Imperial Counties Chapter, 1997Pres
Scripps Ranch Civic Association (SRCA) Dist. 10 Lake Condos Representative, Jul
y 2010-Present
Scripps Ranch Welcome Club Member, 2008Present
California State University Alumni Association, 1997Present
Board of directors, Angels of Hope Guild, Childrens Hospital of Orange County, 1
Board of directors, Stop-GAP (provides programs to children/adults through the a
rts/theater), 19972000
Volunteer, Anaheim Chamber of Commerce, 19972000
Public Relations Society of America, Orange County PROTOS Special Events & Obs
ervances Category, 2001