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20739 Vercelli Way * Northridge, CA 91326 * 818-993-8021
Sales Professional experienced with consultative-based sales strategies to chain
& independent retailers.
MOUNT ST. MARY'S COLLEGE - Los Angeles - Bachelor of Science (2001) - Business A
MALT-O-MEAL - Minneapolis, MN April 2006 - Present
Sales Representative
Responsible for growing and maintaining shelf space and products in Los Angeles,
Orange, San Bernardino, Kern, and Riverside Counties, as well as LasVegas. Key
accounts include Cardenas, KV Mart, Payless Foods, Fiesta Foods Warehouse, Big
Saver and Bestway. Responsibilities have also included Vallarta, Northgate, Pro
& Son's.
* Implement and perform resets and audits.
* Contribute to the company's bottom line by gaining over 4,000 linear feet in n
ew items sales and have discontinued National/Private label brands in the majori
ty of larger accounts.
* Interface with and develop strong relationships with key store-level decision
makers: owners, buyers, and store managers.
* Present and develop schematics in some of the largest Independents in So.Cal.,
as mentioned above.
* Sold in over 3,000 pallets, which calculates to over one million dollars worth
of products sold.
SPECTRUM BRANDS- Madison, WI Jan 2005 - April 2006
Marketing Sales Coordinator
Responsible for sales of garden supplies to Home Depot and Lowe's Home Improveme
nt Centers in Kern and Los Angeles Counties, Southern California. Product line i
ncludes: pesticides, insecticides, soils, and fertilizers.
* Grew to Top Sales Rep (out of 4) in the district within the first three months
and maintained position for three consecutive months.
* Generated well over a million dollars in business through hard work and dedica
* Interfaced with: key store-level decision makers (zone, store, and department
managers); and conducted product knowledge sessions for inside sales associates
and store staff.
* Maintained store presentation standards through resets, figure installations,
store sets, inventory, shelf maintenance, display maintenance and POP installati
* Organized and participated in special product promotions for Lowe's.
* Assisted in training and directing merchandisers.
COCA-COLA ENTERPRISES BOTTLING CO - City of Industry, CA July 2004 - Oct 2004
Account Manager - Cat II
Responsible for sales of authorized (beverage) products and packages, as well as
maintaining displays at 80 retail accounts, including independents, Best Buy,
and Home Depot ( West Covina & City of Industry ).
(Resigned following completion of trial period to seek opportunity more consiste
nt with long-term objectives)
NESTLE -Yorba Linda, CA Oct 2001 - July 2004
Sales Representative
Responsible for sales and marketing of existing Nestle food product lines (over
100 items) to 65 - 120 independent retail accounts in Orange, San Bernardino, &
Los Angeles Counties in Southern California
* Built business through selling, merchandising, marketing, distribution, and pr
* Attained a Top Five Position in new item sales.
* Organized and participated in special product promotions.
* Participated in two day regional food expo show for two consecutive years that
generated over
$500,000.00 in sales for Nestle.
* Allocated team funds and trade spending for slotting purposes, displays, and a
* Fluent in Conversational Spanish; Computer Literate: Microsoft Word, Excel and