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Ý
AÝ KUÝAR, V 

Retail head, P em P akash Singh,

SAFEXPRESS PV L
Exam Roll No
09380ÝA025

En ollment No
315160
Ý

A
(2009-11)



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he satisfaction, which accompanies the successful completion of the p oject, is

incomplete without the mention of a few names
 take this oppo tunity to
acknowledge the effo ts of many individuals who helped me make this p oject
possible

 would like to exp ess my hea tfelt app eciation and g atitude to my p oject head  
      V !"" his p oject is a esult of his teaching,
encou agement and inputs in the nume ous meetings he had with me, despite his busy
schedule
He made su e that my stay in the office was a lea ning expe ience

 would also like to thank   #    ,  $%&  fo his

constant suppo t, continued encou agement and guidance th oughout my t aining
pe iod

Finally,  would like to thank my nstitute,
V  fo making this expe ience of

summe t aining in an esteemed o ganization like V
VVpossible
he
lea ning f om this expe ience has been immense and would be che ished th oughout
my life

         VV
 '())*+,,-

V+ 




PREÝ PRAKASH SNGH ÝA  d semeste Page 2

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A p oject is a scientific and systematic study of eal issues on a p oblem with the
application of management concept and skills
he study can deal with small o big
issues in any division of an o ganization
t can be case study whe e a p oblem has
been dealt with, th ough the p ocess of management
he essential equipment of a
p oject is that, it should contain scientific collection of data, analysis and
inte p etation of data leading to a valid conclusion

Summe  aining is an essential pa t in ÝA cu iculum
t enables the student

to sha e the eal expe ience in the co po ate wo ld
Ýy summe t aining has placed in
Safexp ess Pvt
Ltd, New elhi(Co po ate office)

he topic of my p oject is ·


 



 
 



 hope this study will cont ibute to the o ganization








PREÝ PRAKASH SNGH ÝA  d semeste Page 3

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1
m Executive Summa y««««««««««««««««««««
5

2
m ndust y P ofile««««««««««««««««««««««
6
3
m Company P ofile«««««««««««««««««««««

13
4
m Lite atu e eview
(a)mExhibitions««««««««««««««««««««««

23
5
m Resea ch Ýethodology«««««««««««««««««««34
6
m P oject«««««««««««««««««««««««««


36
7
m ata Analysis and nte p etation«««««««««««««««37
8
m Findings«««««««««««««««««««««««««56
9
m Recommendations«««««««««««««««««««««58
10
mConclusion««««««««««««««««««««««««59
11
mLimitations««««««««««««««««««««««««60
12
mRefe ences««««««««««««««««««««««««
62
13
mAnnexu e
(a)mQuestionnai e«««««««««««««««««««««
63

PREÝ PRAKASH SNGH ÝA  d semeste Page 4

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./$&01!0/$2he aim of the p oject was to study the scope of logistics in
exhibitions so to suggest additional business f om exhibitions/events fo the
o ganization


!!0$12 A p ima y and seconda y data study was conducted
h ough p ima y
data, the views of custome s and va ious companies belonging to diffe ent indust ies
we e analyzed 


334"2he e is b oad scope in the field of exhibition logistics because not any big
company is active in this field
Exhibition takes place at egula inte val and in a no

of cities with a la ge no
of exhibito s who pa ticipates egula ly in such exhibitions

So, such exhibito s will like to have se vice which will handle thei p oducts and
mate ials with safety


$055303"2Safexp ess has a la ge netwo k in domestic ma ket and with the
use of such netwo k it can easily get se vices in field of exhibition logistics
Company
should use its manpowe to contact such exhibito s, o ganize s and event management
companies so that it can easily convince them with the se vice company can offe
them to make thei functions mo e easily

PREÝ PRAKASH SNGH ÝA  d semeste Page 5

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Logistics efe s to movement of goods and aw mate ial f om the place of p oduction
to the place of consumption
A ecent study defined logistics as that pa t of the supply
chain p ocess that plans, implements and cont ols the efficient flow and sto age of
goods, se vices and elated info mation f om the point of o igin to the point of
consumption, in o de to meet the custome s¶ equi ements
 anspo tation is the aw
te m used in place of logistics

Logistics was o iginated when it was felt that the e was a g eat deal of need of
t anspo tation of a ms, ammunitions, food supply, tools and thus the te m logistics
came into existence
1920s and 1930s we e the e a of manufactu ing
Less of
customization; the e we e limited models of ca s and that too of a pa ticula ange
At
that time, the focus was enti ely upon the p oduction efficiency, companies
concent ating mo e on the pu chasing of cheap aw mate ial and low cost
t anspo tation
With the changing eme ging t ends in the ndian ma ket, the focus
shifted f om p oduction to ma ket o ientation, the numbe of competito s inc eased in
the ma ket

Custome s a e now equipped with multiple choices and the companies shifted towa ds
customization of mo e and mo e p oducts
he mant a fo being successful in the
ma ket to imp ovise the existing system the te m pu chasing of aw mate ial
t ansfo med to p ocu ement of aw mate ial, thus the e was addition of a numbe of
wa ehouses and dist ibution system

Fu the mo e, the intense competition in the ma ket place was on majo highlights and
concept of me e logistics tu ned into supply chain management
Now not only the
attention given to p oduction efficiency to p oduce bette quality and low p iced
p oducts
All this was possible th ough a good communication and inte link age
among the vendo s, manufactu e s, dist ibuto s of supply chain

Next level is the value chain st ategy, in this concept no one is custome o supplie
but all echelons of supply chain a e pa tne s and wo k hand in hand
hus in o de to
have a sound and oiled logistics netwo k ule is to give boost to supply chain and

PREÝ PRAKASH SNGH ÝA  d semeste Page 6

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value chain
oday's mode n, efficient wa ehouses/dist ibution cente s a e the hea t of
logistics, and p ovide cont ol, efficiency and velocity fo goods moving th ough the
system

Logistics is not confined to manufactu ing ope ation alone
t is elevant to all
ente p ises, including Govt
institutions such as Hospitals and schools and se vice
o ganization such as etaile s, banks and financial se vice o ganizations
he study of
logistics is especially impo tant fo bulk aw mate ials, whe e substantial outflow of
f eight is involved
Ýanagement of Logistics is an a t, which is ext emely difficult to
pe fect in ndia, J ends up being SH somehow in time

he  anspo tation & Logistics indust y secto comp ises a wide ange of se vice
p ovide s, cove ing all modes of t anspo t ± ai , oad, ail, sea ± as well as elated
se vices such as wa ehousing, handling, stevedo ing, and finally value added se vices
like packaging, labeling, assembling etc
n addition to these 'physical' se vices, &L
includes all so ts of planning, o ganizational and management se vices in the a ea of
t anspo tation and logistics
Ove the past yea s, we have seen a t end to
consolidation, esulting in la ge , integ ated g oups ope ating in mo e than one of the
&L sub-secto s
As a esult, the limits between the &L sub-secto s become mo e
and mo e indistinct

he success of the logistics indust y depends on the p omptness with which the
p oducts can be delive ed to a pa ticula destination o to a client
ime and location
a e two facto s, which can eithe make o ma the logistics indust y
he logistics
indust y is gove ned by technology, integ ation, globalization, legislation and
confede ations

Fo me ly, wa ehousing facilities and logistic facilities we e situated in emote a eas
like wate po t, beside ail t acks and those places in towns o cities which we e not
t eaded up on by many
Howeve , these sites shifted to u al a eas and othe localities

he logistics indust y has expe ienced seve al changes ove the yea s
hese changes
can be att ibuted to the g owth in the etail indust y and the manufactu ing segments

Globally, the logistics indust y is valued at US$ 3
5 t illion
he U
S
, which
cont ibutes to ove 25% of the global indust y value, spends close to 9% of its GP
on logistic se vices
1 33
04"$" 3%"6 " !"36 "5  V7
*) .03  he indust y has gene ated employment fo 45 million people in the
count y in compa ison with the  and eS secto which employs app oximately 4
3
million people

PREÝ PRAKASH SNGH ÝA  d semeste Page 7

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Acco ding to C t is fo ecast to g ow at a Compound Annual G owth Rate (CAGR)
of app oximately 8% ove the next th ee to five yea s
hi d Pa ty Logistics (3PL)
Solutions, is slated to g ow at a compound annual g owth ate (CAGR) of ove 16%
f om 2007-10
Consequently, 3PL se vice p ovide s a e expected to co ne an
inc eased sha e of the ndian Logistics pie, f om 6% in FY06 to 13% in FY11, at a
CAGR of 25%

he p ima y g owth d ive s of this indust y a e as unde 
(1)nvestments in the inf ast uctu e secto amounting to US$ 350 billion

(2)nc eased efficiency and p oductivity of the t anspo t system would esult in lowe
t ansit times

(3) St eamlining of the indi ect tax st uctu e he int oduction of Value Added ax
(VA) and the p oposed int oduction of a singula Goods and Se vices ax (GS)
a e expected to significantly educe the numbe of wa ehouses manufactu e s a e
equi ed to maintain in diffe ent states, the eby esulting in a substantial inc ease in
demand fo integ ated logistics solutions

(4)Robust t ade g owth-St ong economic g owth and libe alization have led to
conside able inc ease in domestic and inte national t ade volumes ove the past five
yea s
Consequently, the equi ement fo t anspo tation, handling and wa ehousing is
g owing at a obust pace and is d iving the demand fo integ ated logistics solutions

(5)Globalization of manufactu ing systems coupled with advancements in technology
a e inc easingly compelling companies ac oss ve ticals to concent ate on thei co e
competencies and avail the cost saving potential of outsou cing
his is expected to
cont ibute to an inc ease in the need fo integ ated logistics solutions, which is the
niche of eve y business

(6)hi d Pa ty Logistics Se vice (³3PL Se vices´) p ovide
he indust y has been
valued at US$ 125 billion in 2010

m A snapshot of the F egulations gove ning the indust y is as unde 
ùm 100% F unde the automatic oute is pe mitted fo all logisticse vices
except se vices mentioned in points ii and iii below

ùm F up to 100% subject to FP app oval is pe mitted fo cou ie se vices

ùm F up to 49% unde the automatic oute is pe mitted fo ai t anspo t
se vices, including ai ca go se vices
t is pe tinent to mention in this
context, that P ess Note 1 (2007) that is expected to be imminently notified
by the PP p oposes to inc ease the limit of Fon ai ca go se vices in
74%

PREÝ PRAKASH SNGH ÝA  d semeste Page 8
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m he indust y has been at the eceiving end of inc easing inte est f om the
p ivate equity secto
he yea 2007 witnessed just unde US$ 1 billion in
p ivate equity investments in this indust y, ep esenting app oximately 7% of
total p ivate equity investments du ing the yea , against 3% in the p evious
yea




 
 

 

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 !""2
his company is a key leade in the inte national ma ket in the
secto of global exp ess se vices
he company ensu es safe
and on time delive y of you documents, f eight and pa cels

he company offe s time and day definite delive y in about 200 nations ac oss the
wo ld
t ope ates 47 jet f eighte ai c aft and 26,000 oad vehicles and has a netwo k
of 2,300 companies

2
One among the acknowledged leade s among the logistics
companies in ndia is AFL
h ough its domain of logistics
se vices,the company has delive ed wo ld-class se vice in
ndia
n 1979, the company int oduced the fi st eve cou ie se vice by fo ming an
alliance with HL Wo ld Wide Exp ess
he company offe s se vices like Logistics
and wa ehousing,Cou ie Company and Custom Consultant


2
his company is one among the majo logistics companies in
ndia
t is a ma ket leade globally in ove land
t anspo t,ai f eight and inte national exp ess
he company
anks No
1 in the wo ld in cont act logistics and ocean f eight
he biggest logistics
and exp ess netwo k in the wo ld has a netwo k in about 220 te ito ies and
count ies,72,000 vehicles,350 Ai c afts, 36 hubs and
4,700 bases

%2
his logistics company is South Asia's top integ ated
exp ess package ist ibution and Cou ie Company
he
domestic netwo k of the company cove s about 21,340
locations and p ovides se vice to 220 count ies by the company's sales alliance with
HL
t p ovides the best se vice like F ee Pick up f om you location,Regulato y
Clea ances,Real ime  acking,F ee Compute ized P oof of elive y etc

2

PREÝ PRAKASH SNGH ÝA  d semeste Page 10

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he company is a key leade in the a ena of exp ess ca go delive y and a significant
one in the supply chain management solutions and dist ibution in ndia since the yea
1989
he company p ovides se vices like the Wa ehousing,Exp ess Ca go etc

Logistics Solutions of the company a e Wa ehousing,Supply chain Ýanagement
he
ist ibution Solutions of the company a e Gati Su face Exp ess, Gati coast to coast,
Gati Ai Exp ess etc

V !""2 
t is one of the la gest exp ess companies in ndia
he company offe s the best and
integ ated logistics solutions
n 2002, the Limca ook of Reco ds decla ed the
company as the La gest Logistics se vice P ovide in ndia
he company has a
netwo k ove 560 locations in 35 states and union te ito ies
t has 3500 weathe p oof
SO-9002 vehicles

"10=
632
he leading p ovide of logistic vehicles fo the ndia A my is
this company
t is a key leade in the t acto -t aile s and multi
axle t ucks
he company manufactu es buses, t ucks, engines
and special application vehicles in ndia
t is p omoting a new company called Ashley
 anspo t Se vices Ltd
fo exchange of info mation and integ ated se vices elated to
logistics in o de to tackle the business of f eight cont acto s

4>$="30&"2
his popula ndian logistics company p ovides logistic
se vices like the home shifting,ca packing etc
ac oss ndia

he company believes in keeping technology and people and
of cou se hea t and soul in the movement of the individuals espective items
he
company offe s quality se vice in t anspo tation and packing

PREÝ PRAKASH SNGH ÝA  d semeste Page 11

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2
he biggest omestic elive y Netwo k Company is C

he company offe s high-class delive y se vice in about 3700
ndian locations and 240 inte national places
he company
dispatches about 10 million pa cels in a month
t also offe s low cost fo bigge pa cel
to US,UK,ndia,Nepal,ubai and othe places ac oss the wo ld

"
412
his logistics company in ndia specializes in cou ie se vices
wo ldwide
he multi-t acking p og ams of the company a e
omestic, nte national,Fi st Wheels,Fi st Wings and many
othe s
he ove seas offices of the company a e in
Ýalaysia,Singapo e,UK, US, UAE, Qata , Oman

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PREÝ PRAKASH SNGH ÝA  d semeste Page 12

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Safexp ess ±ndia¶s Leading Logistics Company is enowned fo its domain expe tise
and expe ienced manpowe in the LSCÝ secto
Safexp ess can best unde stand you
Logistics and dist ibution equi ements and can offe the most suitable Logistics
model and solution to you
Safexp ess has the la gest netwo k cove age ac oss ndia
t ave sing ove 6,00,000 km
eve y day cove ing ove 560 locations th ough mo e
than 750 outes ope ating 24 hou s a day 365 days a yea eaching these locations
th ough its fleet of 3500 vehicles ope ating on
All Safexp ess vehicles have all-
weathe p oof containe s fo safe t ansit
Safexp ess also ope ates th ough Ai to
locations di ectly cove ed by flights and to all othe locations on a multi modal basis

Safexp ess have an nteg ated Logistics Ýanagement
Safexp ess¶s 3PL P oduct
optimizes you company¶s supply chain
Fi st, Safexp ess examine the linkages
between you supplie s, p oduce s, buye s, inte media ies and end use s in o de to
identify time and cost inefficiencies
Next, company deploys thei unique mix of local
know-how, global p actices and cutting-edge technology to p ovide integ ated supply
chain solutions
hese ange f om specific se vices such as wa ehouse management,
statuto y compliance and invoicing - to an enti e gamut of thi d pa ty logistics
se vices

Safexp ess wo ks and ca ies on the Philosophy of 'Custodians Fi st Ca ie s Late ¶

Safexp ess since ely abide by its co po ate philosophy on the subject
Safexp ess has
an all isks cove - Ca ie ¶s Risk offe , which unbu dens the custome of his wo ies
of losses in t ansit
On minimal ext a cha ge of Risk Cha ges, we cove you valuable
shipment against all so ts of t ansit losses including fi e, flood, damage, accident,
sho tage, etc

he Latest of the mate ial handling equipment a e used at Safexp ess' hubs to ensu e
safety and emove Laxity f om mate ial handling
Equipment including hyd aulic

PREÝ PRAKASH SNGH ÝA  d semeste Page 13

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hand pallet t ucks, dock levele s, t olleys, fo klifts¶ multilevel pallet stacke s a e used
by Safexp ess
Chain Pulleys and C anes handle consignments, which a e not possible
by smalle equipment to maneuve

t might not be out of place to mention he e all the hubs of Safexp ess a e on platfo m
level height
Any Logistician will unde stand and app eciate the essentiality and
impo tance that platfo m level wa ehouses have fo mate ial handling

V
m 

We shall adopt and inte nalize a wo k cultu e which demonst ates a "we can we
will" attitude to eflect in ou daily esponsibilities so as to fa exceed ou objectives,
consistently st iving towa ds ma ket dominance
We will c eate histo ical landma ks
fo ming a st ong edifice fo the futu e ove coming all obstacles p o-actively as ou
pe sonal esponsibility and commitment to c eate delight fo the custome with
impeccable pe sonalized se vices

V
m 

o be a conscious lea ning o ganization maintaining flexibility fo change so as to
p ovide the most customized solutions
St iving towa ds global ma ket sha e
whilemaintaining dominance in the domestic ma ket th ough good HR p actice and
excellent custome se vice

V
m   m
m ³A quality se vice elies upon constant custome inte action and feedback
An
m
m immediate esponse to the changing envi onment with p e-defined business p ocesses
m managed effectively and efficiently leads to the highest output f om the lowest input
m and this is the st ongest measu e of quality
he best ce tification of a quality
o ganization is the measu ement of the scale of the smile on the custome s face´m




PREÝ PRAKASH SNGH ÝA  d semeste Page 14

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VV


V !"" is one of the leading ndian logistics company offe ing nteg ated
logistics Ýanagement, exp ess, ai , multi-modal t anspo t, doo -to-doo management,
time definite delive y and consultancy se vices
he company also offe s e-logistics
and customized solutions fo e-business
Safexp ess has been eco ded in Limca ook
of Reco ds

Se vices p ovided by Safexp ess a e as unde -
m  !"""&$"2+
Exp ess se vices of Safexp ess a e time definite, with infinite options
he
published t ansit schedule cove s about 560 destinations, offe ing su face, ai
and multi-modal netwo king
Ca go is moved in specially sealed weathe p oof
SO 9002 containe s and t acked with the GPS application
he Safexp ess ai
ca go netwo k has an equally wide each

m V2+
Safe ai se vices ensu e constant connectivity of you ca go th ough a wide
netwo k of Ai lines and AOs
Safeai can get ca go ai bone on time

m V.0 2+
Safexp ess pionee ed the evolutiona y safe box-a eadymade packaging
solution that gives valuable ca go added safety and secu ity by su face and ai
mode
he Safe box comes in two convenient sizes the17´x17´x12¶ Safe box
ca ies up to 20kgs of ca go, and the 16´x12´x9´ Safe box ca ies up to 10kgs
of ai ca go
Safe box comes with f ee Auto nsu ance of Rs
5000, as pa t of the
package

m "=0&2+
Safexp ess believes in being µCustodians Fi st, Ca ie s Late ¶
n line with this
st ong belief and vision, Safexp ess p ovides an unp ecedented total cove
unde Ca ie ¶s Risk, which is unmatched in the indust y
Safexp ess cha ges a
nominal p emium and the claim, if any, is settled within seven days on
unconditional basis

m 
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04"$"3453-2+
LÝ-ou 3PL solution-helps in optimizing company¶s supply chain
management
he company unde stands pa tne dependencies, which fo m the

PREÝ PRAKASH SNGH ÝA  d semeste Page 15

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web of elationships fo success of the enti e chain, technological know-how
with the best global p actices

m 03"%342+
Safexp ess offe s value added beyond ope ations, in the fo m of consultancy

Safexp ess wo ks with simulation modules to map t ansactions using histo ical
data, fo ecasting methodologies and t end analysis to p ovide the ight supply
chain solutions

ñ

3

, m
33$? 53"03-

he conce ned depa tment takes ca e of the expenses paid and evenue gene ated
by the company

t pe fo ms the following functions-
a)m Ensu ing the compliance of the ent y p ocedu e fo ooking Associate

b)m Coo dinating fo the catego ization of  anch & allotment of booking code

c)m Coo dinating fo the application and installation of telephones (landlines)

d)m aking ca e of the  anding/signage & Painting

e)m Ýaintaining eco ds of ÝOUs with the  anch Heads

f)m Coo dinating of opening a ank Account

g)m Ensu ing issue of Statione y items, Visiting ca ds & p omotional items

h)m Ensu ing adhe ence of the Filing System

i)m Explaining the policy of C edit & Paid ooking, the eby adhe ing of the
accounting system

( m !03"-
his depa tment handles both the booking and delive y functions elated to the
consignment

t includes the netwo king p ocess sta ting f om booking of consignment to the
delive y point

t is catego ized into-
ùm Statione y
ùm Ýoving
he company¶s total p ocess based upon the ope ational functioning

PREÝ PRAKASH SNGH ÝA  d semeste Page 16

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 m %"0503"3453'-
his depa tment takes into conside ation all the g ievances and que ies of diffe ent
kind of custome s
Eve y  anch has its own CRÝ cell
he depa tment is p ovide
by the pa ticula s & the account details of each & eve y custome to handle with
them
e
g
details of booking, delive y, claims ,cha ges ,etc

he settlement of f eight efund is unde taken by this depa tment on pe centage
basis
Gene ally, the efund pe centage is 33-34%


8 m =34-
he p ime function of this depa tment is to do su vey of the inte ested and
p ospective custome s and convince them to build & maintain healthy elations
All
these a e done and unde the pu view of  anch Ýanage , by negotiating, p oviding
discount and othe facilities and make them thei pe manent clients

he company depends on the following st ategies-
'm (AL) Above he Line Ýa keting
'm (L) elow he Line Ýa keting
'm (PR) Public Relations
'm E-Ýa keting
'm Co po ate  anding

9 m V"2+
his depa tment wo ks in alignment with the ma keting depa tment
ts basic
function is to gene ate business fo the company
his depa tment focuses on
business development by getting new clients and cont acts
his depa tment also
does ma ket esea ch on diffe ent p oducts and ve ticals fo new initiatives fo the
company

: m %53"0%$3453'-2+
his depa tment deals with following-
'm Sc utinizing of the applications and selecting the equi ed pe son suitable
to filling the position

'm Placements a e p ovided by linking with the institutions 
'm he depa tment wo ks on the AERLNE system fo its functioning

'm nte views held and conducted by the H
R
pe sons (including di ect
inte view, p elims, etc)

'm Va ious aptitude test, 
Q test and psychomet ic test a e also conducted

PREÝ PRAKASH SNGH ÝA  d semeste Page 17

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'm Ýaintenance of daily attendance eco ds of all employees

'm Pe fo mance App aisal
'm Employee Retention & sala y negotiation


; m 30503$130046'  -2+
his depa tment wo ks and handles the whole netwo king of the company and
wo ks on softwa e of ORACLE & FOXPRO th ough which invoices, (P
O)
Pu chase O de s, c edit memos, debit memos a e p epa ed

he company¶s st ength lies in its sound ERP, i
e
backbone of the company

Ý 

,**9 Safexp ess launches as a doo -to-doo se vice with 4 outes, 9 offices, 12
containe mounted vehicles and 20 employees

Safexp ess' doo -to-doo se vices include niche p oducts like o and
o-Pay f eight

,**: Safexp ess opens supe hubs at elhi, Ýumbai and angalo e

,**; Safexp ess launches nteg ated Logistics Se vices
Ou fi st LS client is
N; the fi st inte national LS account is signed with Hilti f om
Eu ope

Spu ed on by a su ging domestic economy, Safexp ess extends its fleet
to 250 and numbe of stations to 290

Safexp ess P ivate Limited eme ges as an independent entity

,**< Safeai and Safebox a e launched, setting a new standa d in value added
ca go se vices

All hubs a e connected th ough web-based softwa e

,*** Having g own by ove 300%in 4 yea s without comp omising quality,
Safexp ess is awa ded the Golden Peacock Awa d fo quality and
innovationin Logistics Ýanagement

())) Pilot un fo GPS sta ts on 28 outes

Safexp ess eaches the 350-destinations ma k and the fleet c osses 1400

PREÝ PRAKASH SNGH ÝA  d semeste Page 18

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()), Safexp ess upg ades and launches a whole lot of featu es on
www
safexp ess
com including ePod, Vi tual Ca go and P ivileged
Ýembe

())( Safexp ess decla ed ndia's @

4"
04"$"V&$0&@by
Limca ook of Reco ds 2002

Safexp ess decla ed ndia's @

4"
04"$"V&$0&@by
())
Limca ook of Reco ds 2003
Ý
pawan Jain, CÝ, Safexp ess, becomes one of the finalists in the
p estigious EnY's Ent ep eneu of the Yea Awa d

())8 Safexp ess inaugu ated its 500th scheduled delive y location
Safexp ess bags the F anchise Awa ds04 fo excellence in eam Wo k

Safexp ess bags the ÝCOPowe of We Awa d fo excellent se vice in

())9
logistics
Safexp ess fleet c osses 3000 ma k

()): Safexp ess awa ded by AC K one fo p oviding best logistics se vices

Safexp ess bags p estigious RA's (Retaile s Association of ndia)
Awa d fo est Logistics Se vice P ovide

Got µnte national usiness Excellence Awa d¶ fo the µest usiness

 "

 Ente p ise¶ in 2008

est supply chain company of the yea awa d 2009

 !

est logistic p ovide of the yea awa d 2009


he p ivately-held company has been g owing at 35 pe cent and posted a tu nove of
Rs
600 c o e in 2008-09
t expects a simila g owth

n two yea s, Safexp ess will add 7 million sq
ft of space to its existing 3 million sq

ft
t will set up logistics pa ks comp ising wa ehouses, vendo management, aw
mate ial management, finished p oducts sto ages, and also dist ibute consignments

hese pa ks will come up in 32 locations ac oss the count y

PREÝ PRAKASH SNGH ÝA  d semeste Page 19

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At p esent, the e a e 2500 employees in Safexp ess but they a e planning to expand
thei numbe of employees in futu e

Ã'(#
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m V !"" won µnte national usiness Excellence Awa d 2008

m V !"" Ý
>3 #3 confe ed with the µ1

%&%"=Aby the nstitute of Economic Studies

m Ýumbai, Septembe 4, 2008 µLogistics Gu u¶ and CÝ, Safexp ess, Ý

Pawan Jain was confe ed with the µha at Gau avPu aska ¶ fo the µest
usiness Leade ¶ by the nstitute of Economic Studies (ES) this week
His
ent ep eneu ship ventu e, Safexp ess Pvt
Ltd
which has g own into one of the
leading logistics and supply chain management companies in ndia was also
awa ded the µnte national usiness Excellence Awa d¶ fo the µest usiness
Ente p ise¶ at the same platfo m o ganized at Hotel G and Sukhumvit y
Sofitel at angkok, hailand

m he p estigious awa d was p esented in a ce emony p oceeded by a semina on

µhe Global ndians¶
he awa d was given in ecognition of the achievements
of Ý
Pawan Jain with espect to b inging innovation, excellence and quality in
the field of Logistics
he awa d was p esented to Ý
Jain by the fo me
eputy P ime Ýiniste of hailand, 
Ko nabba ansi

On this g and occasion, µLogistics Gu u¶, Ý
Pawan Jain, CÝ,

Safexp esssaid, ³oth these p estigious awa ds mean a lot to us
t is indeed a
p oud moment fo eve yone associated with  and Safexp ess
We a e happy
that ou elentless effo ts have been ecognized in the indust y
usiness
Excellence as pe nte national standa ds

m ES is the most esteemed economic institution of the count y
t seeks to

p ovide expe t advice on the va ious facets of ndian economy by way of in-
depth study and esea ch
ES has been actively involved in p oviding
info mation to its membe s on the c itical developments taking place on the
va ious economic f onts
n p esent day, it has come to epitomize excellence in
economic sphe e

PREÝ PRAKASH SNGH ÝA  d semeste Page 20
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m Safexp ess is ndia¶s No
1 Supply Chain and Logistics Company
he
company offe s the best and the most innovative solutions fo all SCÝ and
Logistics equi ements
hei se vices a e totally customized as pe the demand
of diffe ent segments of the business indust y
Cou tesy thei wide ange of
quality se vices, Safexp ess has set a benchma k in SCÝ standa ds and
edefined the functioning of ndian Logistics ndust y
G owing at a
phenomenal ate of ove 35 % in the last couple of yea s, Safexp ess achieved
an annual tu nove of Rs
600 c o es in the FY 2008-09
he company is
ta geting a tu nove of Rs
1000 c o es by the yea 2010

Safexp ess has fi mly ent enched itself as the  30>4

  and
 =
  of the Supply Chain & Logistics indust y
he company has
expanded its each to ove 560 destinations all ac oss ndia th ough mo e than
3,500 GPS enabled vehicles
Safexp ess p ovides Exp ess ist ibution, hi d
Pa ty Logistics (3PL) se vices and Supply Chain Consulting

Pionee ed and d iven by 'Logistics Gu u' and CÝ, Safexp ess, Ý
Pawan
Jain, the company has today given a new face to the ndian Supply Chain &
Logistics ndust y with the implementation of innovative and state-of-the-a t
se vices
G owing at a phenomenal ate, Safexp ess is the undisputed leade in
the ndian Supply Chain & Logistics ndust y
he company plans to achieve a
tu nove of Rs
1000 c o es by 2010
he company has ecently been chosen as
the '0"05"34301  in a consume esea ch conducted by
CÝR, ndia's fo emost esea ch body
his esea ch involved a tho ough study
of a ound 40,000 inte national, national and egional b ands ac oss the count y

PREÝ PRAKASH SNGH ÝA  d semeste Page 21

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 1.03
An  1.03, in the most gene al sense, is an o ganized p esentation and display of a
selection of items
n p actice, exhibitions usually occu within museums, galle ies
and exhibition halls
Exhibitions include a t exhibitions, as in majo a t museums and
small a t galle ies; inte p etive exhibitions, as at natu al histo y museums and histo y
museums, fo example; and comme cial exhibitions, o t ade fai s

he wo d "exhibition," is usually, but not always, the wo d used fo a collection of

items
Sometimes "exhibit" is used synonymously with "exhibition," but "exhibit"
gene ally efe s to a single item being exhibited within an exhibition

Exhibitions may be pe manent displays o tempo a y, but in common usage,

"exhibitions" a e conside ed tempo a y and usually scheduled to open and close on
specific dates
While many exhibitions a e shown in just one venue, some exhibitions
a e shown in multiple locations, such exhibitions a e called t avelling exhibitions

hough exhibitions a e common events, the concept of an exhibition is quite wide and
encompasses many va iables
Exhibitions ange f om an ext ao dina ily la ge event
such as a Wo ld's Fai exposition to small one-a tist solo shows o a display of just one
item
Cu ato s a e sometimes involved as the people who select the items in an
exhibition
W ite s and edito s a e sometimes needed to w ite text, labels and
accompanying p inted mate ial such as catalogs and books
A chitects, exhibition
designe s, g aphic designe s and othe designe s may be needed to shape the
exhibition space and give fo m to the edito ial content

033"
m Comme cial exhibitions
m A t exhibitions
m nte p etive exhibitions

PREÝ PRAKASH SNGH ÝA  d semeste Page 23

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Comme cial exhibitions, gene ally called t ade fai s, t ade shows o expos, a e usually
o ganized so that o ganizations in a specific inte est o indust y can showcase and
demonst ate thei latest p oducts, se vice, study activities of ivals and examine ecent
t ends and oppo tunities
Some t ade fai s a e open to the public, while othe s can only
be attended by company ep esentatives (membe s of the t ade) and membe s of the
p ess

 1.03"

A t exhibitions may p esent any a ay of a tifacts f om countless fo ms of human

making paintings, d awings, c afts, sculptu e, video installations, sound installations,
pe fo mances, inte active a t, etc
A t exhibitions may focus on one a tist, one g oup,
one gen e, one theme o one collection; o may be o ganized by cu ato s, selected by
ju ies, o show any a two k submitted

Fine a ts exhibitions typically highlight wo ks of a t with gene ous space and lighting,
supplying info mation th ough labels o audioguides designed to be unobt usive to the
a t itself

Exhibitions may occu in se ies o pe iodically, as in the case with iennales,

t iennials and quad ennials

PREÝ PRAKASH SNGH ÝA  d semeste Page 24

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3!& 1.03"

nte p etive exhibitions a e exhibitions that equi e mo e context to explain the items
being displayed
his is gene ally t ue of exhibitions devoted to scientific and
histo ical themes, whe e text, dio amas, cha ts, maps and inte active displays may
p ovide necessa y explanation of backg ound and concepts
nte p etive exhibitions
gene ally equi e mo e text and mo e g aphics than fine a t exhibitions do

he topics of inte p etive g aphics cove a wide ange including a chaeology,
anth opology, ethnology, histo y, science, technology and natu al histo y
Examples
of such exhibitions may be found at the Natu al Histo y Ýuseum, museums of the
Smithsonian nstitution, the Ame ican Ýuseum of Natu al Histo y and the Field
Ýuseum ² to name a few of the la gest museums of this kind

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he p ima y objective of my p oject is to analyze the scope of logistic se vice in
exhibitions in ndia
m
V$036./$&+
(i)m o analyze the g owth p ospect in logistics in exhibition
(ii)m o analyze the custome ¶s expectation f om a logistics company

, m "$1!32
he flowcha t of my esea ch plan is as follows-
ùm Study of logistic secto  an ove view
ùm Ove view of the dist ibution system and designing of the su vey inst ument
ùm Collection of p ima y and seconda y data
ùm Analysis th ough seconda y and p ima y data 
ùm Conclusions & Recommendations
"$1"432+
he p oject was a esea ch p oject
oth p ima y and seconda y esea ch was used

he esea ch design was a desc iptive cum analytical esea ch design 
V5!"432
0!%03 Exhibition o ganize s, exhibito s,
event management companies
V5!34 3 Exhibito s and companies of ndia
V5!34 VB'%5. 82
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3"%53 Sample su vey
V5!34$13C% Non p obability sampling
00" Questionnai e

0$03 New elhi
%03 2 months
$0$03"43 P ima y and Seconda y

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he ope ational aspect of the o ganization was obse ved to have an insight about the
ope ation
he wo king mechanism was pen down

ƒm "033&>10+
Some officials of the o ganization we e inte viewed to unde stand the ope ation of
dist ibution
his was conducted without the help of any questionnai e
he objective
was to d aw a gene al unde standing about the ope ation
his technique helped to
clea doubts a ising due to obse vation method

ƒm %"033510-
One set of questionnai e was p epa ed to su vey the p ospect of exhibition logistic
se vices pe sonally o via telephone
Same questionnai e was c eated with Google
documents to know the esponse of exhibito s via Email

V$036D

Seconda y data was collected f om the o ganization itself

PREÝ PRAKASH SNGH ÝA  d semeste Page 35

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 collected database of the exhibito s and event management companies fo m PO

and othe o ganisation
Safexp ess also p ovided di ecto ies of exhibitions conducted
ac oss the ndia
 also went th ough websites to gene ate database fo mo e
companies
t contained names, contact numbe s and email ids, and the exhibition they
pa ticipated and also pa ticipating
 visited exhibitions which we e going on to get
esponse f om custome s
Since  also had to use e-mail questionnai e as my esea ch
tool,so  mailed my questionnai e to mail ids collected
 also used telephonic
inte views to gene ate esponses f om the custome s
he p oject was done into
following steps

1
m ata of all exhibito s we e collected f om the event management company,

website and Safexp ess

2
m Email ids and contact no
of exhibito s we e available in these di ecto ies

3
m Questionnai e fo m onexhibition logistics as designed as a fo m on GOOGLE

OCUÝENS and the fo m was mailed to the custome s

4
m Custome s who didn¶t espond we e sent a equest mail afte 48 hou s

5
m he esponses we e collected in google document sp eadsheet

6
m  got some esponses fom exhibition  visited

7
m  also got esponse pe sonally by visiting those companies of elhi who
pa ticipates in exhibitions ac oss ndia

8
m A no
of esponses  collected th ough telephonic inte views

9
m he esponses we e analyzed and inte p eted

PREÝ PRAKASH SNGH ÝA  d semeste Page 36

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his question was designed to know how the custome s who availed exhibition
logistics se vices and what a e the equi ement and condition to use exhibition
logistics



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Ýajo ity of companies attend less than 25 exhibitions but still it is a good numbe and it
is a good business oppo tunity in the absence of big ma ket playe s of logistics indust y

Company should focus on companies pa ticipated in 5 to 25 exhibitions

m

PREÝ PRAKASH SNGH ÝA  d semeste Page 38

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Afte elating both questions it can easily be obse ved that mainly exhibitions takes place in 4-
5 majo cities in ndia and most of the exhibito s takes pa t in only those exhibitions which
m
takes place in these cities
So it will be mo e useful to concent ate on those association and
m
exhibito s who wo ks in these a eas
And some of the big o ganize s and exhibito s who also
wom k in small towns and cities can be cont acted and can be conve ted into a loyal custome of
the company

m

PREÝ PRAKASH SNGH ÝA  d semeste Page 39

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m Ýost of the p oducts which a e p esented in exhibitions a e new innovations with some
m new and unique qualities in te ms of ate o quality
So usually exhibito s p efe to ca y thei
p oducts with themselves o th ough t anspo t f om o igin to exhibition place to save thei
m
p oduct by damage o to keep sec et about the p oduct

m
So t will be an advantage fo the company to take exhibito s in confidence and use
m thei good eputation as a eliability facto



PREÝ PRAKASH SNGH ÝA  d semeste Page 40

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As
m stated al eady whole business depends on the p oduct they a e going to display and
exhibito
m s ca y it pe sonally to keep it secu e o b ing it by use of t anspo t o ca go se vices

So in this question majo ity of exhibito s ca y p oducts physically
And some do not sale thei
m
p oduct in exhibition instead they use exhibition as a platfo m to p omote the p oduct and to
m the o de s fo manufactu ing%
get
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mn esponses majo ity of exhibito s states that they don¶t use p ototype of the p oduct which
mmost of the times p oduct can be di ectly shown in the exhibition but if p oducts a e la ge
enough and cannot be shown in the exhibition like heavy machine ies then p ototype can be
m
used
And he e company has the oppo tunity to get some business

m

PREÝ PRAKASH SNGH ÝA  d semeste Page 42

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hese things a e most common fo use in exhibitions and can be easily managed by local
m
company which has a business of p oviding these adve tisement things

m
hese things a e not such big in size so local exhibito s can also ca y it pe sonally with them
to the exhibition places

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mhese things should be handled with ca e so most exhibito s do not use them
Whoeve uses
get them a anged locally
hey do not p efe to ca y it

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mOnly some local exhibito s use to ca y with them to the exhibition places

PREÝ PRAKASH SNGH ÝA  d semeste Page 44

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hese things a e small in size and can be easily ca ied pe sonally in a bag
So, exhibito s
p efe to ca y it with them
Also whe e the e is no use of monito s and LC the e is no use of
m
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m

PREÝ PRAKASH SNGH ÝA  d semeste Page 45

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Ýajo ity of exhibito s take thei p oducts th ough t anspo t
hey get this se vice mo e easily

than
 othe s
Sometime company has thei pe sonal cont act with t anspo t companies to ca y
othe
 p oducts of company so they take thei se vice also at the time of exhibition
Ca go
se vice is not easily available in small towns






PREÝ PRAKASH SNGH ÝA  d semeste Page 46

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n b inging back also majo ity of exhibito s p efe t anspo t and some then leave at cities o
m some sell thei p oducts
And small mate ial hold ca y them pe sonally

m m m

PREÝ PRAKASH SNGH ÝA  d semeste Page 47

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mÝost of the exhibito s don¶t have any tie ups with the company so it is oppo tunity fo new
ment ants and to get business with bette se vice
No tie ups means they will go fo bette
quality se vice at good p ice


m

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m None of the exhibito s gets packaging suppo t which have tie ups with exhibitions

m And majo ity also does not have wa ehousing also
So oppo tunity fo new ent ant is the e to
m lu e exhibito s th ough giving these se vices

mm

%mmmmm

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m  ansit time is one of the most impo tant facto s exhibition has fix time to open and
exhibito s should manage to a ange thei p oducts at exhibition place by that time fo which
m delive y at time is ve y necessa y



PREÝ PRAKASH SNGH ÝA  d semeste Page 50

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Safety is conce n fo all the exhibito s so that thei p oduct should be kept with attention
m
by logistic company
hey want to keep thei p oduct safe and technology secu e
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m tis conside ve y impo tant by most of the exhibito s
Companies usually do not p ovide these
m se vices
so the e is also an oppo tunity fo companies to lu e exhibito s by p oviding them

packaging suppo t



PREÝ PRAKASH SNGH ÝA  d semeste Page 53

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m Reliability
in all te m is ve y impo tant
All the exhibito s only do business if they find
m company eliable enough to get into cont act
Ýost conside it as ve y impo tant facto

mm

PREÝ PRAKASH SNGH ÝA  d semeste Page 54

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3!03-Ýajo ity of people a e ag ee that documentation is impo tant because in
m
pa ticipating somewhe e outside of base city a lot of document wo k is needed


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PREÝ PRAKASH SNGH ÝA  d semeste Page 55

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m Ýostly exhibition takes place in selected cities especially met o cities i
e
elhi,
Kolkata, Chennai and Ýumbai
Some othe cities like engalu u, Ahmedabad,
Lucknow etc
a e also a p ime location fo conducting exhibitions
Ýajo ity of
exhibito s visits those cities mo e often

m Exhibito s p efe to ca y p oducts and p oduct elated things pe sonally

because of safety and cost issues
 anspo t se vice they use doesn¶t gives
su ety of safety of p oducts

m hings like p ojecto s and LC sc eens a e costly and delicate so mostly
exhibito s do not use such things and if they use them they a ange them f om
local city

m Ýost exhibito s don¶t have tie ups with logistics companies which is an
oppo tunity fo the company and new ent ants
Exhibito s will give p io ity to
logistic companies ove t anspo t se vices if they will p ovide good packaging
suppo t and su ety of safety and delive y on time

m None of the logistics company p ovides packaging suppo t
n exhibitions,

p oduct is most essential thing and fo its safety a good packaging suppo t is
highly needed
So, a logistic company should p ovide packaging suppo t
facility

m Exhibito s mostly use t anspo ts because they think it is easily available at any
place at any time than Logistics Company

m Exhibito s don¶t see Cost as impo tant like othe facto s such as t ansit time,
safety, packaging suppo t and eliability

m ig ma ket playe s a e not involved so smalle fi ms getting business th ough it

Hence, a good oppo tunity fo logistic companies to come in this field

PREÝ PRAKASH SNGH ÝA  d semeste Page 56

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 Ã
 


  

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m

m f company is eliable in sense of all documentations and can give su ety about
delive y on time and keeping all p omises made with client company can go fo
thei se vices

m Exhibito s also face some p oblem of wa ehouse du ing thei exhibitions
A

logistic company can p ovide these se vices to them

m Exhibitions have thei pick pe iod between Octobe and Ap il

m Some exhibitions have thei egula exhibito s
So, attention on those pa ticula
custome s can give high benefit

PREÝ PRAKASH SNGH ÝA  d semeste Page 57

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 Ã
 


  

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m  Ã V

1
m Ove all exhibitions take place in mainly in some majo cities that can be
easily ta geted by Safexp ess
Company has good b anch suppo t and head
offices in majo cities and has netwo k in all ove ndia
t must be an
advantage ove othe s

2
m Exhibito s ca y thei p oducts pe sonally becausethey want to keep thei

p oduct secu e so company should make good plan fo secu ity of p oduct
and it can be p esented in f ont of exhibito s to take them in confidence
So
that they can feel it is safe to go with the company

3
m Ýostly exhibito s don¶t have tie ups with any logistics company
t shows
they keep on sea ching fo new companies which can p ovide bette se vice
to them
he goodwill and eputation of Safexp ess can help he e and by
p oviding se vice to them the e is oppo tunity to get new cont acts and tie
ups with some

4
m None of the logistic companies o t anspo t se vices p ovides packaging

suppo t so Safexp ess can p ovide packaging suppo t to exhibito s

Exhibito s will definitely like to take advantages of this se vice

5
m Reliability, safety and t ansit time a e the most impo tant facto s
Safexp ess
should use thei good cove age ove cities to get business and fo p oviding
bette se vices
Company should make good ca y vehicle to ca y delicate
mate ial and efficient employees to save time

6
m Cost is not a matte of much impo tance but if Safexp ess will p ovide them
same quality se vice at bette ates than othe companies, exhibito s will
definitely move towa ds Safexp ess and he e company will be in advantage
due to la ge scale of economy company¶s cost will be low

PREÝ PRAKASH SNGH ÝA  d semeste Page 58

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 Ã
 


  

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7
m Ýost of companies a e only specific about exhibition logistics and exhibito s
t ust them due to nea contacts with exhibito s
So exhibito s should be told
deeply about se vices offe ed by company and some luc ative offe s in
beginning will wo k

8
m As Safexp ess has wo k with some exhibito s in ecent time in the field of
etu n logistic f om exhibition to the o igin
f company can wo k on t ansit
time a ea it can give a full se vice to the exhibito s
hen it can get cont act
of ca ying thei mate ial f om o igin to exhibition place also

PREÝ PRAKASH SNGH ÝA  d semeste Page 59

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Safexp ess is not so active in the field of exhibition logistics and it

should check its oppo tunity fo exhibition logistics and whethe the
company should ente into it o not

Acco ding to custome ¶s esponse and afte seeing position of the

ma ket it can be concluded company should ente into exhibition
logistics and will definitely do bette

Company has a st ong domestic ma ket and company can take

advantage of goodwill and la ge netwo k ac oss ndia
t can take
advantage of la ge scale of economy by wo king all ove ndia not
only in ce tain egions

One mo e st ong point is that company al eady involved in etu n

logistic of many exhibitions
he e a e only some issues of ope ation
and time sensitivity that can be ove come by focusing on this segment
by using dedicated fleet fo this se vice

n sta t, pe haps it may not give that much p ofit but g adually it will
definitely help company and can be a majo pa t fo company¶s
business


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m Ýost of the top ma ket playe s in logistics indust y do not p ovide this facility
so it was ve y difficult to collect seconda y data about exhibition logistics

m ue to summe s and commonwealth games 2010 the e we e not much

exhibition to visit

m o convince the people fo p ope inte viewing was difficult

m ue to su vey was conducted on phone and email also
he e may be slight
miscommunication in explaining the questionnai e

m he analysis of p oject was based on obse vation and inte p etation of a sample
su vey, hence they could be slightly biased due to my inability to ext act all
possible facts despite all effo ts

PREÝ PRAKASH SNGH ÝA  d semeste Page 61

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1
m Ýa keting Resea ch by Na esh K
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hanks a lot fo you kind coope ation!

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