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Tina S.

202 Asbury Drive * Wilmore, KY 40390
(c) 859.230.0089
Professional Employment
Director of Marketing
Wilmore, KY
Ichthus Ministries, Inc.
9/09 to 10/10
* Created and implemented new marketing and communication strategy including soc
ial networking, web site, and strategic media buys.
* Developed public relations strategy; write and submit press releases to strate
gic media outlets.
* Managed all media relations and develop consistent messaging;
* Developed and managed Ministry marketing budget.
* Developed and managed production schedule for all collateral material.
* Launched new fundraising campaign; including several fundraising and networkin
g events.
* Managed new web site design and migration to new CMS including navigation, con
tent and updated design; manage schedule of updated content for web site.
* Manage team of regional representatives who marketed within strategic regions.
* Implemented new internship with local university in the areas of marketing and
public relations.
* Served as a member of the Leadership Team, reporting to the CEO. Attended boar
d meetings, reporting on strategic marketing efforts.
Director of Communications
Wilmore, KY
Asbury Theological Seminary
1/06 to 4/09
* Created marketing strategy throughout the organization which included marketin
g for specific programs and areas; Admissions, PhD programs, Alumni, Asbury Flor
ida campus, Asbury Cluster Education.
* Served as managing editor of The Asbury Herald, the seminary publication; deve
loped editorial calendar, managed content, artwork and design; circulation 18,00
* Managed brand project, which resulted in new brand portfolio including new gra
phic and editorial standards manual and new collateral materials.
* Developed zero based budget to reflect strategic marketing/advertising.
* Managed redesign of web site including navigation, content and updated photogr
aphy; manage schedule of content for web site; monitor external web sites and bl
ogs for accurate content related to the organization.
* Developed online Academic catalog; saving over $8000 annually in printing cost
* Developed production schedule to ensure quality of all printed products, deliv
ery on time and under budget; saved $20,000 through competitive bidding.
* Developed current Crisis Management Plan including both geo-physical campuses.
* Advise President, President's Cabinet and board members on media/public relati
on situations and internal communications.
* Developed all communications to internal and external Seminary audiences.
* Manage all media relations and develop consistent messaging to be presented in
media related situations; Developed press releases and manage distribution; mai
ntain relationships with media vendors such as newspaper, radio and television.
* Supervised all the operations of the communications office; including hiring a
nd managing of personnel.
Creative Director, Communications
Nicholasville, KY
Southland Christian Church
05/01 to 12/05
* Direct and coordinate all creative materials over multi-platforms for 8,000 me
mber organization.
* Managing editor of The Voice, developed stories, obtained writers, managed art
& design
* Developed Editorial and Graphic Standards manual; provided education and train
ing on brand identity to all staff.
* Manage effective utilization of printing and photography budget.
* Created marketing materials for $11 million capital campaign.
* Coordinate with all departments to effectively communicate events, internally
and externally.
* Develop and maintain contacts with media outlets-radio, newspaper, television
* Manage production schedule for multiple projects.
* Manage staff and volunteer photographers, illustrators and graphic designers.
* Revised monthly tabloid publication to bi-monthly four color magazine.
* Prepare content for web site, partnered with IT department for implementation.
Brand Manager Lexington, KY
Cardinal Hill Rehabilitation Hospital 10/97 to 8/01
* Develop and implement regional marketing plan.
* Create branding package for Healthcare System including all regional locations
* Managed budget for marketing materials.
* Develop graphic standards manual and conducted training
* Created and designed first-ever Cardinal Hill Healthcare System web site.
* Created production schedule for projects for all departments and affiliate loc
* Responsible for design, layout and production of all marketing materials throu
ghout the Healthcare System.
* As team member attended and assisted with fundraising and exhibitor events as
Regent University
Virginia Beach, VA
Bachelor of Arts, Communications
Regent University
Masters of Arts, Global Leadership (May 2011)
Leadership Jessamine Co., Class of 2008-09
Public Relations Society of America
Assurance Care for Women, Board Member 2005-08
International Assoc. of Business Communicators
Dr. Ellsworth Kalas
Asbury Seminary
Kim Livesay
Development Director
Hope Center
Bryan Blankenship
VP Finance & Administration
Asbury Seminary