Project Report

Dedicated With regards to my


L.N.Mishra College of Business Management, Muzaffarpur

zonal office at Muzaffarpur During my six weeks training with Tata Teleservices Pvt. location. Ltd. sex. the production has become specialized first by product and later by the processes. dealers and their own sale and data costs. at Tata docomo. gears to a production of Industrial and consumer goods and services for the profitable sale. Ltd. occupation.Project Report PREFACE Marketing as a subject of study has received widespread support from both the academic and business segments of people of India.N. Managers cannot carry out marketing analysis. This Project report on "Brand Perception of Tata Docomo" is based on the My Six Week Summer training with Tata Teleservices Pvt. The Indian economy like other developing economics is a marketing economy i. Which necessitated acquisition of marketing operation of the business. Ltd. It may be attributed to the onset of the industrial revolution in India. As the speed of this development increased. I was provided an excellent opportunity to study and analysis the Brand Perception activities done by me. etc. i. Various combinations of age. that product may be developed for the specialized market segment of any economy. Muzaffarpur . This analysis provided me ability to understand the market practically and I got theoretical knowledge as well. the producer and consumer as well as the entire of production and consumption has become more complex and highly specialized. L. marketing influences all phases of business activities in order to pursue marketing opportunities as well as anticipate marketing problems manager need to collect comprehensive and reliable information.e. planning implementation and control without researching competitors. Even in situation of reactive monopoly and other non competitive situations. income.Mishra College of Business Management. quite early in the development of India economy.e. it is necessary to define rightly specialized market by their characteristics. It is no longer possible to consider the total population as a market for any particular product. So.

and making acknowledgement that without his kind co-operation. F. who allowed me to work under this project. my gratitude towards of my parents and member of my family. Khan (General Manager) of Balaji Hyundai Auto Pvt.Mishra College of Business Management. Now.. (Kumar Devwan) L. Muzaffarpur . Ltd. They helped me always at the time of requirement gathering and Project Development. First of all I would like to thank Mr.B. his heart is bound to pay gratitude and is not merely formalities but an expression of deep sense of gratitude and cumulative appreciation. assistance and cooperation of several people. whenever a person is helped and cooperated by others. wise guidance and a regular feedback from me.N. Diwakar Jha (Sales Manager) for their endless help. Md. Muzaffarpur. I have not the desired word power to express my heartiest gratitude regards reverence and indebtness to him. Exchange of ideas generate a new object to work in a better way so. attention.Project Report ACKNOWLEDGEMENT Any project of such magnitude requires a great deal of ideas. I also acknowledge with a deep sense of reverence. also express my deep sense of gratitude and humble regards to Mr. Professor). I would like to express my sincere thanks and deep gratitude to my esteemed guide Dr. who has always supported me morally as well as economically. L.Mishra College of Business Management. Mrinalini (Asst. my mission would not have been fulfilled its milestone.N.

Muzaffarpur .Mishra College of Business Management.N.Project Report Plan of the Study Page No. Chapter 1 Introduction of the study (a) Objective of the Study (b) Scope of the Study (c) Methodology to be used for study (d) Limitation of the Study Chapter 2 Introduction of the Organization (a) History of the organization (b) Product profile of the organization (c) Market status of the organization (d) Competitor of the organization (e) Organizational structure Chapter 3 Theoretical aspects of Brand Perception Chapter 4 A Practical aspects of Brand Perception Chapter 5 Data Analysis and Interpretation Chapter 6 Conclusions and suggestion  Bibliography  Questionnaire L.

Project Report CHAPTER .1 Introduction of the Study (a) Objective of the Study (b) Scope of the Study (c) Methodology to be used for Study (d) Limitation of the Study L. Muzaffarpur .Mishra College of Business Management.N.

in the collective minds of the target market. brand. Muzaffarpur . Re-perception involves changing the identity of a product. perception has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product. in the collective minds of the target market. Determine each product's share of mind 5. or organization.N. Defining the market in which the product or brand will compete (who the relevant buyers are) 2. and was not as much focused on the question relativity to competitive products as much as it was focused on cutting through the ambient "noise" and establishing a moment of real contact with the intended recipient. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market.Project Report Introduction of the Study In marketing. De-perception involves attempting to change the identity of competing products. Generally. the product perception process involves: 1. relative to the identity of your own product. The growth of high-tech marketing may have had much to do with the shift in definition towards competitive perception. Collecting information from a sample of customers about their perceptions of each product on the relevant attributes 4. Determine each product's current location in the product space L. Identifying the attributes (also called dimensions) that define the product 'space' 3. relative to the identity of competing products. The original work on perception was consumer marketing oriented.Mishra College of Business Management.

Project Report 6. we can't feel them or touch them or show nice product pictures.that is. Test it on people who don't really know what you do or what you sell. Determine the target market's preferred combination of attributes (referred to as an ideal vector) 7. you'll know you're on the right track. So you need to ask first your customers and then yourself. Perception. Services. Examine the fit between: o o The perception of your product The perception of the ideal vector 8. L.N.Mishra College of Business Management. Muzaffarpur . watch their facial expressions and listen for their response. When they want to know more because you've piqued their interest and started a conversation. however. The process is similar for perception your company's services. what value do clients get from my services? How are they better off from doing business with me? Also ask: is there a characteristic that makes my services different? Write out the value customers derive and the attributes your services offer to create the first draft of your perception. don't have the physical attributes of products .

Muzaffarpur. Muzaffarpur . express & analyse the situation existing in the organisation by using wellcrafted skill. To get introduced with the real Market situations and customers. and analytical power line towards the problem solution. L.Project Report Objective of the Study This study has its own purposes for the student & organisation. for the partial fulfillment of M. To get familiar with a typical business organization where we may have to work in the future.Bihar University. There are following objective of the Study:1.A. Programme as realised by B. The major purpose of this study is to expose. This is a survey work for any of the problem existing in the organisation.A. 3. 2.R. To know the consumer behavior towards the product.N. 4.Mishra College of Business Management.B. stamina.

N. However. This project report can also be used as a primary data source by the concern for further research and development. The scope of this study is to analyse to social & commercial effect of Brand Perception. The collected information can be used in creation of the brand perception of the product in Indian market. the scope of the report is limited in the sense that it deals only with Brand Promotion & Advertisement of the organisation but apart from the main topics something is missed.Mishra College of Business Management. It helps to increase the sales volume of the concern.Project Report Scope of the study The main scope of this study is to ascertain the brand perception in market of a product. Muzaffarpur . L.

... (B) DOCUMENTARY OBSERVATION:. Team Leaders and Sales Executive.matter was gathered from the management.Lot of information on the subject .. Journals. of the company. distributors and retailers in muzaffarpur.I have collected data during the course of do my project works from the books. During the training period. (C) I have collected secondary data during my Project Work from the various Add Agencies. published and non published articles relevant records of the company.. L.. Methodology is the process by which methods are applied for collecting primary and secondary information and data from the office... I used the following methods.. Muzaffarpur .Mishra College of Business Management. (A) PERSONAL DISCUSSION:.N.Project Report Methodology to be used for study "Marketing research is the systematic design collection.... Analysis and reporting of data and findings relevant to a specific marketing situation facing the company".

unskilled drivers or users mishandle the cars and for any type of fault or dissatisfaction they not only vilify the organization but also mislead the upcoming customers. (F) For the lack of my proper knowledge of project working. (D) Sometimes.e. L. (E) In the field of Brand Perception there is a big problem that i. I might have fallen short of giving best. . I felt some limitation in conducting the Project Report.Project Report Limitation of the Study The college has been allowed 42 days for summer training is too short a period to conduct research work. (A) For the lack of time I could not meet the observation of different workings and papers regarding the organization. (B) Most of the company is reluctant to disclose their confidential data regarding their Brand Perception Activities. (C) The products highly advanced technology itself becomes a constrain in Brand Perception when the customer cannot understand the technical terms and their benefits.Mishra College of Business Management. Muzaffarpur . the investigator has to face with obstinate persons who only harp their own tune.N.

Mishra College of Business Management. Muzaffarpur .N.Project Report INTRODUCTION TO THE ORGNAIZATION L.

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