The Holography Times

March 2008 Vol 1 No. 2






Tribute to Prof. Emmett Leith
By Professor Kim Winick

2-3 4-5 6-7 7 8 9-10 11-15

Face to Face
Interview with Mr. Hugues Souparis (Hologram Industries)


"Smart" holograms help patients help themselves


Obituary Know your member
Interview with Mr. Shobhit Arora (Giriraj Foils Pvt. Ltd.)

Counterfeiting 2007 A Year of...
By Mr. Peter Lowe

Industry Updates
News Bytes • Tenders • Events & Conferences • Patents in Holography

Holography times is a free newsletter published quarterly by HoMAI.

Tribute Prof. Emmett Leith
The Man behind 3D Holography

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Emmett Leith is recognized today as one of a handful of key innovators in the subject that became holography. He can be remembered for distinct accomplishments and attributes. During the 1950s, Leith played a crucial role in synthesizing a new subject from previously quite separate ones. During the early 1960s he dramatically extended the possibilities of wave front reconstruction and, with equal modesty, publicized them. His ideas and competence inspired a generation of colleagues at Willow Run Laboratories, many of whom went on to contribute to the modern subject, art and business of holography, and he displayed an uncommon coherence in his own intellectual interests, although his own career mutated from classified work, to popularization, and to an academic role. Emmett Leith a scientist who took the concept of the hologram and added technology of the laser to create three-dimensional photography. Professor Leith and his co-worker Juris Upatnieks invented the threeDr. Emmett N. Leith dimensional holography. Dr. Leith received the National Medal of Science for his research from President Jimmy Carter in 1979. Holography Times second issue is a (1927-2005) tribute to Professor Emmett Leith a pioneer in the development of 3D holography.
mmett was born in Detroit, Michigan, on March 12, 1927, and received all three of his degrees, B.S., M.S. and Ph.D. in physics, from Wayne State University, in 1949, 1952, and 1978, respectively. He spent his entire 50-year professional career at the University of Michigan. He was first employed as a research assistant (1952–1956) and then promoted to a research associate (1956–1960) at Willow Run Laboratories (WRL). In 1960, his research group at WRL was moved to the University of Michigan Institute of Science and Technology where he became a research engineer. He was appointed an associate professor of electrical engineering in 1965 and promoted to full professor in 1968. Emmett’s seminal contributions to synthetic-aperture radar (SAR), optical signal processing, and holography, were made mostly during a 12-year period from 1952 to 1964. In 1951, C. Wiley of the Goodyear Corporation had suggested that data collected from a small moving antenna could be used to synthesize a receiving antenna with a much larger effective aperture, thus increasing its spatial resolution. Because of the large amount of data collected from these radars, known as SARs, neither data storage nor subsequent signal processing could be performed with the electronic equipment available at the time.


Cutrona and Vivian at WRL (following a discussion with Russel Varian) conceived the idea of the optical processing of SAR data that had been stored on film.

Beginning in 1954, Emmett worked with Cutrona and Vivian to investigate optical processing using incoherent light. In 1955, he and Porcello spent several months studying optical correlators for SAR processing based on both incoherent and coherent light. Between October 1955 and April 1956, Emmett recast the theory of a coherent optical correlator in terms of wave-front reconstruction, basically a holographic approach. Emmett considered this his Optical Processor at Willow Run (C. 1960) most significant work. At the time Emmett was working on radar, the material was classified, so the details did not begin to appear in the open literature until the mid-1960s. Emmett’s holographic SAR theory, along with an analysis of the technique, appeared as an internal WRL memo dated May 22, 1956. Five months later, Emmett became aware of earlier work by Dennis Gabor on wave-front reconstruction for use in electron microscopy, for which Gabor was later awarded the Nobel Prize (1971). Emmett described his reaction to

discovering Gabor’s work: “My feelings were mixed; there was some disappointment that the principles of wave-front reconstruction had already been invented, although in a wholly different context. This feeling was balanced with the knowledge that the concept of wave-front reconstruction was significant enough to have been published in the scientific literature.”

Emmett’s idea for SAR processing based on wave-front reconstruction had initially been met with indifference from the SAR community and had languished for about two years after it was developed. In 1957, WRL used optical processing to produce the first high-quality SAR images, and, by 1 9 5 9 , E m m e t t ’s w a v e - f r o n t reconstruction formulation had become the dominant method of optical processing of SAR data. Emmett subsequently suggested many important modifications to the basic

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optical-processing scheme that led to major improvements in radar performance. These modifications included simultaneous pulse compression and beam sharpening and the introduction (with Kozma and Massey) of a tilted-plane optical processor. The processing of SAR data by optical means remained the mainstay of the radar community until well into the 1980s when advances in electronic computing became available. Gabor’s concept of wave-front reconstruction had a number of serious deficiencies. In particular, it only worked for reconstructing transparencies, and even then the quality of the reconstruction was limited by the presence of overlapping twin images. Between 1956 and 1960, Emmett pondered the solution to the twinimage problem even as he continued to work on SAR. When Juris Upatnieks joined the Radar and Optics Group at the University of Michigan in 1960, he and Emmett began working together on the twin-image problem, which, based on their experience with SAR, they recognized as a problem of aliasing. They developed the off-axis approach to obviate the twinimage problem and explained their method in terms of communication theory—AM carrier modulation, frequency spectrum, side-band filtering, etc. They demonstrated their off-axis technique by making high-quality holograms of grey-scale transparencies. Late in 1963, Emmett and Upatnieks introduced the technique of diffuse illumination to demonstrate the first high-quality holograms of threedimensional objects. In Emmett’s own words: “We … found that the images formed from such holograms produced startling images, fully 3-D, without the need for viewing with special glasses, and had all of the usual properties of actual objects, including full parallax. One could move one’s head and peer ehind obscuring structures to see what was hidden behind, just as if one were viewing the actual objects.” When they presented their results publicly at the Annual Optical Society of America Meeting in the spring of 1964, they created quite a sensation. Emmett Leith was elected to the

National Academy of Engineering in 1982. In addition to this honor, he received many awards, including the National Medal of Science (1979), the IEEE Morris Liebmann Memorial Award (1968), the Stuart Ballantine Medal of the Franklin Institute (1969), the R.W. Wood Prize of the Optical Society of America (1975), the Frederic Ives Medal of the Optical Society of America (1985), and the Gold Medal of the SPIE (1990). Emmett supervised the research of 43 Ph.D. students at Michigan, and he regularly taught a variety of courses on basic optics and optical signal processing. E m m e t t ’s w o r k o n S A R a n d holography had an enormous technical impact and was a major driving force in shaping the field of optical signal processing. In addition to his educational and scientific contributions, his work spurred many commercial applications that now comprise a multi-billion dollar industry. Emmett, a humble individual by nature, loved his work and remained active in his field until the time of his death.

IEEE Morris N. Liebmann Memorial Award in 1960 IEEE Morris Liebmann Memorial Award (1968) Ballantine Medal (1969) National Medal of Science in 1979 · Member National Academy of Engineering (1982) The Herbert Ives Medal of OSA in 1985 The Gold Medal of SPIE The Progress Medal of the Royal Photographic Society of Britain

Doctor of Science degree from University of Aberdeen

Fellow of IEEE, SPIE and the Optical Society of America

Honorary member of the Engineering Society (Detroit)

Member: National Academy of Engineering.

By Professor Kim Winick
University of Michigan EECS Dept., Univ. of Michigan Tel: 734-764-520,Ffax: 734-763-8041 Email:


Face to Face Interview with Mr. Hugues Souparis

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Mr. Hugues SOUPARIS is among one of few person who started holography in his early days, when world wide people are not familiar with the technology. An Engineer from academics he founded Hologram Industries in 1984. He is a founder member & Past President of IHMA. Today Hologram Industries is recognized world wide for its expertise in high-security optical components. For more than 20 years Hologram. Industries have produced security components among the most resistant to counterfeiting. Their products are used to protect banknotes such as the Euro, passports in several countries (France, Egypt, Brazil, etc.) and prestigious brand names such as Cartier, Hennessy, Schneider and Eli Lilly.

How was Hologram Industries established? Well this is a long story. I started Hologram Industries in 1984. That was my second hologram company. I created the first hologram company in 1981. The name of the first company was Media Laser. Media Laser was dedicated to silver-halide hologram. But at that time the market was little bit difficult so I have to stop it as we are not making any revenue out of the silver halide hologram. Then I stop holography for two years from 1982 to 1984. In 1984 I created Hologram Industries with the goal to make both silver halide hologram and embossed holograms. Our first two year of activities was focus only on display hologram. Then we make silver halide hologram up to 1 mm square. We make hologram, stereogram, animated stereogram and whatever, slowly by slowly we went into embossing and in 1989 we began to work into security business. From 1993 we stop making display holography because of that time the communicating business was slowing down. So I decided in 1993 to concentrate on security & since then Hologram Industries is totally focused on security. What were the problems you faced in your earlier stage and how you overcome them? Lot's of problems of course. Obviously technological problems

in the beginning of 80's, when I started holography you could not buy any technology. You have to develop everything yourself. I was myself in the holographic lab developing the holographic table, all the process starting from scratch. Even after when I begin in embossed holography we have to develop our own technology. Obviously it was difficult from financial side, as I am not from a rich family. I had no much money to invest. So I had to start with very little money. Again we had to develop lot of things ourselves also because we don't have money to buy. The third was commercial. At the beginning holograms were not very well known and it was never the case customer came himself. Always we had to go see the Prospects customers and inform them about the hologram. Nobody was that time known what the hologram is and sometimes they were not heard the name of hologram. So it was some difficult period. Also because I was at that time, now we have the company which is larger because I could start with really nothing. Now days i t i s m o r e d i ff i c u l t t o s t a r t holography with nothing. What are the key features that make HI so successful? I think we always try to do our best. We always invested a lot in R & D.

We also invest in communicating with our customers, trying to explain what we are doing, why we are doing is the interesting & why it is secure? Basically I think that innovation & quality are the two key elements, and also now I can say Innovation, Quality & Security are the three elements as we are also operating in very secure environment. We always have been extremely careful about the security of our premises & the security of the procedures. Security, Innovation and Quality! What are the milestones achieved by Hologram Industries in last 23 years? First it was the beginning of “HOLOGRAM INDUSTRIES” in 1984. After it was the first involvement in to security in 1989, then the decision to concentrate all our activities on security in 1993. Then in 1998 we put the company public & then in the same year we were also selected by the EUROPEAN CENTRAL BANK AGENCY for the origination of the Euro bank note. This was the first significant recognition of the technology that we had developed. And then in 2003 when we began to market the DID® feature which of course is a great technology. So far we are the only company offering the very high security feature like this.

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Face to Face

DID®- DID is a one-of-its-kind optical security element, very easily identifiable with the naked eye. It reproduces a design made up of two distinct colored elements made visible by direct reflection of light, and whose colors are inverted when it is rotated 90° in the plane. It is a zero-order optical microstructure combined with thin films. DID® elements are machine-readable and extremely difficult to copy. What do you think about the role of IHMAin promoting the holography? IHMA did play a great role, not directly in promoting holography because it is a too smaller organization to be capable to promote that technology worldwide. Nevertheless IHMA was very instrumental. Ian (General Secretary of IHMA) bringing together on the international level all the technical and commercial actor of holography and I thinks that it was extremely successful in giving to our industry some ethics, giving our industry some standard (not technical standard), but of course standard of behaviours. It is because of IHMA that worldwide companies are known to each other. I think in a young industry like holography it has been extremely interesting to bring from beginning all the people together and have a common understanding of what we have in hand, what we can do and how we have to perfect in order to keep this technology the attitude of high tech and secure technology. How do you see the Indian market and hologram companies developing? I know little bit of market about India. I visited to India several times for my own business. When I was the president of IHMA, often I have to meet a lot of Indian companies. I think that the Holography industry in India is very strong and well organized. Several Indian companies are capable of doing quality business & they are concern about the interest of the technology for India. India did very well. I think again the fact that HoMAI presence in India brings to Indian industry much better organize & much safer organization. Like for example; in china where there is no such organization and there all companies are working all

around without a good structure & organization. I think India is an example for quite a lot of world in holography. I think that HoMAI is a very stronger organization. What do you think that Indian companies need to do be successful in European Market? Well that I will not tell you (Laughing). I don't want to have too many Indian companies coming to compete with us in Europe. I think that not specific to Europe, it's specific to be in Industry general. India companies have to be very much oriented in quality. Obviously it was the first attempt that we are seeing from Indian companies to attack the European Market. I do not believe this will be very successful, because what European market is requiring (I am talking only about security market) very high security product and the future will be on products which are really bringing very high security. If people are only selling regular metallised animated hologram, this will be not considering any more as high security product. The Optical technology can bring much more. What I am seeing from in India so far is mainly Industry leader in India, they know how to make embossed hologram, how to number it etc. So far I have not seen any developments in R & D in Indian those companies in optical technology. Most of the origination in India is using standard equipments, either dot-matrix or other type of table top equipments or the e-beam Master is purchasing from outside. Its very standard holography and I did not believe that this type of holography has a chance to be successful in rest of the world, because more and more security devices will be sophisticated than purely hologram labels.

What are the new developments Holograms Industries doing and the future plans for next five years? We have lot of development in pipe. I cannot reveal the development before they are launched obviously. We are developing both in ID side and in Brand Protection. We are developing new products, very different that industry has not seen so far. . So we have complete new generation of product under development which we will launch in 2 & 3 years. We are spending lot more money in R & D. HOLOGRAM INDUSTRIES was always known for R & D. From this year we are doubling it before it was. What is your budget for R & D? My budget for R & D is 7 % of my turnover. Now we have increased the budget to 15 % because turnover is increasing higher but definitely it will be 10 % of budget. As a global leader in holography where do you think the future of holography? As I said the future of holography is without hologram. I well be very more precise and proactive. If we look at the hologram it is a metallic rainbow and I believe that this is not enough secure, any one can make hologram with little effort. I believe that there is a lot of future in optical security for overt, semi covert and overt technology but I believe that there is lot of innovation to make, to come in order to maintain our industry, which is not for me real holography but optical security. I think that going in that direction Optical security without restricting themselves to holography is successful.

Technology "Smart" holograms help patients help themselves
atients with diabetes, cardiac problems, kidney disorders or high blood pressure could benefit from the development of new hologram technology. The new "smart" holograms, which can detect changes in, for example, blood-glucose levels, should make self-diagnosis much simpler, cheaper and more reliable, write Chris Lowe and Cynthia Larbey in February's Physics World. A hologram is a recording of an optical interference pattern created when laser light shone on an object is made to overlap with a separate beam of light that does not pass through the object. When light is shone onto the interference pattern, a 3D image of the original object is recreated.

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At a Glance: Smart holograms

Holograms, which are recordings of optical interference patterns, are widely usedas authentication tags and in data storage Most holograms are fixed in a photosensitive material, but recently researchershave created “smart” holograms by fabricating them in materials such ashydrogels that are sensitive to environmental conditions As hydrogels can swell or contract in response to specific physical, chemical orbiological agents, smart holograms can be used as diagnostic sensors, and oftenhave a clear visual output Smart Holograms – a firm that was spun-out from Cambridge University in 2004 –has already launched its first product: a sensor that can detect water in airline fuel One of the biggest potential markets for sensor holograms is the field of medicaldiagnostics, such as providing diabetes sufferers with a simple and reliableblood-glucose monitor

2 Smart holography In a “smart” hologram, the interference pattern is stored in a material the properties of which change in response to certain environmentalconditions, thereby altering the properties of the interference pattern and thus the appearance of the hologram itself. An electron microscopeimage (left) shows a hologram of a plane mirror created in a silver-halide emulsion, where the interference fringes are made up of metallic silverparticles (about 20nm in diameter) distributed within the 5–10μm thickness of the smart polymer. The fringes are approximately parallel to thehologram surface, much like the pages of a closed book, and together act as a Bragg diffraction grating, which under white-light illuminationreflects a specific narrow band of wavelengths and recreates a monochromatic image of the original plane mirror (or any other object used duringhologram recording). Constructive interference between partial reflections from each fringe plane gives a characteristic spectral peak with awavelength approximately governed by Bragg’s law: mλ=2ndsinθ, where mis the diffraction order, λis the wavelength of light, nis the averagerefractive index of the thin-film system, dis the spacing between the fringes and θis the glancing angle between the propagation direction of theincident light and the diffracting planes. Any physical, chemical or biological stimulus that changes d, nor the total number of the fringes containedwithin the film thickness will generate observable changes in the wavelength (colour) or intensity (brightness) of the reflection hologram.

Traditional holograms, like those on your credit card, are stored on photosensitive materials and remain unchanged with time. Smart holograms, however, use materials called hydrogels that shrink or swell in response to local environmental conditions. Such holograms can therefore be used as sensors to detect chemical imbalances in potentially fatal situations. Smart Holograms, a spin-out company from the Institute of Biotechnology at Cambridge University, has already developed a hand-held syringe to

measure water content in aviation fuel tanks necessary because aeroplane engines are liable to freeze mid-air if there is more than 30 parts water to million fuel. The same ability to detect chemical imbalances could be used by diabetics to check their blood-sugar levels; by patients with kidney disorders to check on adrenaline levels; by security forces to detect chemicals like anthrax after a terrorist attack; or, less urgently but with wide applicability, by glazing firms to detect whether water has crept in between window panes, something that


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can cause long-term structural damage. Since the Nobel-prize-winning physicist Dennis Gabor first unveiled their underlying principles, holograms have become widely used as authentication tags to deter copying, and on credit cards, passports, banknotes. They also underpin the technology of supermarket scanners and CD players. As Chris Lowe and Cynthia Larbey write, “Visual images produced by smart holograms can be made to appear or disappear under appropriate chemical or biological stimuli which makes them ideal for use in Breathalysers, monitoring heart conditions and for various security and smart packaging systems.” Sources: For more information contact

London W1B 1NT Tel:+44 (0)20 7470 4815 Mobile: 07946 321473 Fax: (0)20 7470 4861 E-mail: Physics World is the international monthly magazine published by the Institute of Physics. The magazine's Website is updated regularly and contains physics news, jobs and resources.

Press Officer The Institute of Physics 76 Portland Place,


The Death of Pioneer in Art Holography
Harriet Casdin-Silver Dies
Harriet Cadin Siver (1925-2008) passed away unexpectedly of pneumonia on Monday, March 10, 2008. Harriet was truly a world pioneer in the art holography. Harriet Casdin-Silver was perhaps the world's leading exponent of holography, having developed technical skills and aesthetic applications unparalleled in the field. Harriet Casdin-Silver was a pioneer of art holography in the United States and was an important figure in the development of installation art and technological art in the 1960s. CasdinSilver's work was internationally recognized and has been exhibited for over 25 years in museums, galleries, and universities through the Americas, Europe, and Asia. Casdin-Silver was the first artist to develop frontalprojection holograms, the first to explore white light transmission multicolored holograms, and the first to exhibit outdoor, solar-tracked holograms.

May Her Soul Rest in Peace


Know Your Member

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Interview with Mr. Shobhit Arora
Post Graduate in cost accounting from Agra University, Mr. Shobhit Arora has set up Giriraj Foils Pvt. Ltd.(GFPL) in 1993 in the holy city of VRINDAVAN, the land of Lord Krishna. Started with the stamping foil in 1993, GFPL produced tamper evident film for hologram industry in 1998. In these 15 years GFPL has emerged as one of the leading players in the manufacturing and distribution of premium grade hot stamping foil, holographic foils, film's and laminates segment.
How was GFPL established and what are the problems faced in initial stage? GFPL was my dream project. In 1993 label manufacturers were importing stamping foil from outside India and they had to pay very high import duty. This encouraged us and we established GFPL in 1993 to produce stamping Foil in India. Within a short span of time we were able to provide our customers good quality of raw materials at reasonable price. The availability of good quality polyester in Indiaalso played acrucialrolein it. From 1993 to 1998, I was approached by few holographers to do similar developments for Hologram Industry in India. But at that time user group were not well-established, since every one had different specifications of embossing machines. We took this is as a challenge and in 1998, started producing tamper evident films for hologram manufacturers. We continuously work on the theme “Bring us the problem, we customize the solution”. What roles do the GFPL play? What are the bouquets of products offered by GFPL? GFPL is amongst one of few companies to develop Hot Stamping Foil in India. Today GFPL is an ISO 9001:2000 company and has emerged as one of the leading player in the films, foils and laminates segment and has made a great progress in improving qualities and developing new types of foils for various applications. GFPL product line includes a vast assortment of metallic silver, gold, copper, bronze, metalised foil, holographic foil and specially coated films. We produce pigmented and metalised heat transfers foils for a broad

range of hot stamp decorating applications and industries. Our specialty films and foils come in a wide assortment of vivid solid colors and light polished metal appearances. We have 40 different customized products in 18 different colors. What are the key features that make GFPLso successful company in last 15 years? GFPL strength has been the hard work and fore sightedness of the promoters and their dedicated team, personalized and customized dealings and rapport with the Industry stalwarts, zeal for up gradation and finding innovative technologies to give customized solution to our customers. Our services are designed as per the need of our customers and the same have helped us in gaining the confidence and support from all of the leading hologram manufacturers in India. Due to their support and our efforts, today GFPL has achieved a sales turnover of US $ 3 million. We at GFPL dedicate our growth & achievements to our esteemed & respected Patrons by whose support, guidance & dedication we have reached this stage. What are the milestones, achieved by GFPLin last 15 years? GFPL has created a forte in its arena since its inception and our achievements speak volume about our standing in the market. The first milestone was in 1998 when we started producing tamper evident film for hologram industry. In 2000 we introduced colored tamper and non-tamper evident film to the world of holograms. We had won HoMAI

Excellency awards in 2006 for developing new innovative products for hologram industry. GFPL had also been awarded four times by the Indian Government for excellence in Industry. Today, GFPL has providing its customized solutions to 70% hologram manufacturers in India, With the capacity of providing 444.00 metric tonnes film for holograms and stamping foil and 165.00 metric tonnes flexible laminate. We have a market share of 80% in tamper evident films in India. What are new developments GFPL is doing for hologram industry? What would be your company's main focus in the next 5 years? We are very much focusing on quality and customer satisfaction. With the new premises we are spending a capital expenditure of US $ 1 million for installing 4 head coating machine,1 slitting machine with web cleaning , UPS system from AROS (Italy), Air Handling System for a total dust free manufacturing area. We believe in total quality management and our every product undergoes several quality tests. We are further planning to customize the stamping film. Our focus for the next 5 years is to consolidate our position in the domestic as well as in the International market. We are strengthening our marketing team to understand and to work more closely with the customers. Our total focus will be on development of new films for making quality holograms & we have no plans to start embossing or any other line at our manufacturing facilities. Our total focus lies on the film segment of this Security base Industry. We are also planning for few foreign technological tie-ups to further marketourproducts worldwide.

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2007 A Year of Deliberation, Diethylene and Dogs
loom, doom and apprehension pervade the financial markets as 2007 draws to a close and pundits make predictions for the New Year. What though in the world of counterfeiting and piracy? In all probability another good year for those who ply this trade, but for enforcers and anti counterfeiting entities, what have been the high points been and what lies ahead in the coming year? For those involved in tackling the counterfeiting phenomenon, the year got off to a good start in January with the deliberations ofTheThird Global Congress on Combating Counterfeiting and Piracy. Hosted by the World Intellectual Property Organisation(WIPO)inGeneva,morethan 1200peoplecrammedintotheinternational conference centre, making it by far the largest event of its type held in any part of the world. Predictably it attracted the great and the good from all sectors of the anti counterfeiting industry and there were plenty of rallying cries for more to be done totackletheproblem,mostnotablyfromthe heads of WIPO, Interpol and the World Customs Organisation (WCO).There were too, no shortage of both old and new suggestions as to how the scourge of counterfeiting and piracy could best be tackled. Some of the themes covered included enhancing cooperation and coordination, promoting better legislation and enforcement, building capacity, raising awareness and health and safety issues. Despite the absence of consumer associations whose voice was not heard at this event, the huge numbers attending the Global Congress appear to suggest that anti counterfeiting interests worldwide are finally getting together and that there is now at last a critical mass of high level figures across the world actively engaged on the issueandgrapplingwithpossiblesolutions. The next Global Congress will be hosted by the WCO in Dubai in February 2008. In many ways this is an inspired decision, making it the first time that the event has been held


Director-ICC Counterfeiting Intelligence Bureau (CIB) Maritime House, 1 Linton Road, Barking, Essex IG11 8HG, U.K. Tel: +44 20 8591 3000 Fax: +44 20 8594 2833 Website:

outside Europe and emphasising at the same time the growing economic and political importance of the Gulf States. No doubt this will provide an opportunity to examine the counterfeiting and piracy problem as it affects Middle Eastern markets and perhaps the day is not too far off when we will see the Global Congress held in a country where counterfeiting is endemic, such as China, but don't expect that to happen any time soon. China always features in any review of counterfeiting and piracy quite simply because it is by far the largest producer in the world of a whole range of fake products that are consumed domestically and exported globally. This year China was once again much in the news in connection with a vast number of counterfeiting incidents. Most damaging were the food scares affecting a number of different products that form part of China's $30 billion food and drug export trade to North America, Asia and Europe each year. Concerns were raised when tainted Chinese pet food ingredients killed and sickened thousands of dogs and cats in the US resulting in the largest pet food recall in the country's history.

US regulators also became worried that a number of Chinese companies were mixing the harmful industrial chemical melamine with wheat flour to artificially increase protein readings. Then there were further damaging revelations about a deadly cough syrup that caused the deaths of 100 people in Panama. Investigators discovered that glycerine which should have been in the syrup had been substituted in China for the cheaper poisonous alternative diethylene glycol. As if that was not bad enough, diethylene glycol was discovered in toothpaste exported from China to Panama, the Dominican Republic and Australia which in turn triggered a ban by the US Food and Drug Administration on imports of all toothpaste from China. With the safety of Chinese products very much in issue throughout the year it was perhaps unsurprising to that efforts would be made to find individuals to shoulder the blame and demonstrate that the government was actively addressing the situation. Zheng Xiaoyu, China's former chief food and drug regulator was certainly one of the fall guys. Found guilty of taking bribes to approve the sale of a number of fake drugs, he was swiftly executed. This harsh sentence is a striking reminder of how the Chinese government deal with those who cause harm and damage the country's name and reputation. A scapegoat perhaps, but certainly one to “encourager les autres” and a signal that even senior officials are not immune from justice. Measuring the scale of counterfeiting has always been a hot topic and the keenly awaited report by the OECD in the middle of the year was broadly welcomed by all sections of the anti counterfeiting industry. It represents the most comprehensive and thorough investigation of the problem ever conducted and concluded that the international trade in tangible counterfeit products could be as much as $200 billion annually and the total

magnitude could be several hundred billion dollars more when counterfeit and pirated products sold over the internet and those produced and sold domestically are included. This is probably not out of line with the figure of $600 billion which our own organisation believes to be a conservative estimate of the current global extent of the problem. Although we will never be able to measure the phenomenon accurately the OECD findings and conclusions are nevertheless helpful in the overall struggle especially since they state that the magnitude and effects of the problem are of such significance that they compel strong and sustained action from governments business and consumers. Perhaps reflecting this sentiment, the G8 leaders when they met in Germany in June for their annual meeting, strongly reaffirmed their commitment to protecting intellectual property rights by combating piracy and counterfeiting. There were plenty of new initiatives and strategies throughout the year. One such was the launch of the International Authentication Association, bringing together a band of companies to promote the use of authentication technologies as an integral part of an effective strategy to protect products documents and their users from counterfeiting and fraud and to educate government agencies, brand owners and others as to the role and use of authentication. This comes at time when companies appear to be increasingly turning to advanced technologies to win back control of their brands and ward off accidents associated with fakes. Some of the latest anti counterfeiting technologies take advantage of advances in molecular science and technology enabling products to be injected with nanotracers, dyed with invisible DNA markers or engraved with microscopiclaser etchings. Another interesting initiative was the launch of the “No trade in fakes supply chain tool kit” by the US Chamber of Commerce and the Coalition against Counterfeiting and Piracy. Posted on the web, the document highlights may proven strategies that companies use to protect their supply chains from counterfeiters and modern day pirates

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and includes case studies of aggressive techniques that leading companies have used to protect their brands. On the enforcement front, there were thousands of raids and huge seizures of counterfeit and pirated product in all corners of the world. During the year two black Labrador dogs, Lucky and Flo stole the limelight when they made their debut with dramatic effect in the anti counterfeiting arena...Trained in Northern Ireland to sniff out pirate CD's and DVD's in hidden compartments, the dogs quickly proved their worth by sniffing out $3 million worth of movie and game discs in their first operation. This was soon followed by a further successes including finding a huge stash of pirated DVD and CD discs worth $430,000 in a secret compartment in a shop that had eluded a human enforcement raiding party. Stung by these losses, pirates apparently put out a bounty for the capture or destruction of the two animals, which caused the authorities to tighten their security. With a tally of 26 arrests and medals of commendation, the two dogs were recently transferred to the US where they spearheaded the first canine assisted bust in the country when premises in New York were raided and a substantial haul of fake DVD's were seized. We may expect Lucky and Flo and other canines to be even more active on further raids in thecoming year. In Taiwan enforcers couldn't believe their luck when informants in two separate movie piracy rings reported each other to the Motion Picture Association hotline triggering raids which put both rings out of business and proving the old adage that there is no honour amongst thieves! There were too a number of unusual counterfeiting incidents during the year. These included Croatian truffles being smuggled in large quantities to Italy in order to be passed off as more expensive Alba truffles. Other unusual products counterfeited included guitars, ball bearings, marble, botox, eggs, caviar, tower crane sections and coal fly ash (a common ingredient in concrete)! The opportunism of counterfeiters knows no bounds and was once again in the news when they recently launched fake versions of Apple's revolutionary iPhones in Asia even though the originals are not due to be put on the market there until 2008. The fakes or “iClones“as they are known look just like the real thing and are apparently two thirds of the price. It comes as no surprise that they are being produced in and around Shenzhen in China. A curious tale of counterfeiting surfaced recently at a trial in England which proves that faking artistic works of art is far from a dying craft and involved a family that produced fake art and artefacts over a seventeen year period netting around £2 million. It was an unusual case for many reasons. The family comprised 84 year old George Greenhalgh, his 83 year old wife and their 47 year old son Shaun who operated out of a council house in Bolton. Their speciality was producing counterfeit works of art including sculpture and antiquities going back to Egyptian and Roman times, paintings and other works of art. Shaun, a failed artist, did most of the work while his father, by all accounts a superb salesman passed them off to the art world who amazingly were taken in. The fact that this family were able to fool the art world for so long was put down to the diversity of the forgeries that they produced Finally on a personal note 2007 was the year that the counterfeiters finally got to me or more precisely to my credit card. Having implanted a device into the card reader at a local petrol station which read the magnetic stripe information and captured my pin number, at least two fake versions of my card were created. These were then used rapidly in Canada and India, where chip and pin is not widely adopted, to make multiple cash withdrawals leaving me nursing a loss of some £4,500. Fortunately my bank was both sympathetic and cooperative and reimbursed me without too much trouble but others are sometimes not so lucky. Whilst grateful, I am much more wary, it's a reminder that counterfeiting is not a victimless crime and vigilance is always very much the order of the day. Recession or not, another interesting anti counterfeiting year lies ahead!

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Industry Updates

News Bytes
CURRENCY Bulgarian National Bank Presents New 20leva Banknote Bulgarian National Bank (BNB) released a new banknote of 20 leva in 2007. According to the Bank Officials “Size, colour scheme, graphic design and protective elements of the new banknotes were identical to the previous one” The innovations were in the anti-copy stripe, the water seal and the hologram stripe of the bank-note. The front of the Bulgarian National Bank Presents New 20leva Banknote banknote contained the image of 19th century Bulgarian Prime a new hologram label that combines 3-D computer graphic Minister Stefan Stambolov, while the back featured the images with microscopic lettering . building of the National Assembly and fragments of the' and Eagles' Bridges in Sofia. BNB released the old holograms-labels-with-microscopic-lettering.html bank-note in 1999. PROMOTIONAL HOLOGRAPHY Dai Nippon 3D Holograms Labels with microscopic lettering TOKYO, Dai Nippon Printing Co. (TSE:7912) will market Samsung Opens Future of holographic displays The use of a projector to power the primary handset display opens up the possibility of holographic displays in the future. Samsung is developing a new technology to use optical projection displays inside mobile phones, instead of LCDs. This may soon enable cellphones with 3D holographic displays. Projection technology has become miniaturized enough to fit inside a handset, and Samsung has developed a “panel type waveguide,” a new refraction technology, that can distribute the light from these tiny optical projectors evenly across a mobile phone's display. Sources: /2008/02/22/ samsung-phone-with3d-holographic-projection-display/ Holographic images in laminated glass light up Cologne power plant The holographic displays illuminate the Cologne business park where the power plant is located. Architect Sandro Graf von Einsiedel of Cologne, Germany, turned what could have been the banal, industrial

Samsung Open Future of Holographic Displays

Industry Updates

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Holographic Images in Laminated Glass

chimneys of an inner city electricity plant into huge and vivid laminated glass 'sails' that project multi-colored holographic images. They have now become a landmark in the city, reinforcing the corporate identity of his client in a spectacular way. The three ventilation chimneys of the Transformer Station are made from triangular and square laminated glass panes of 1.2m x 0.9m. These panes consist of two lites of glass laminated together with a sheet of holographic film in between, held in place by slim aluminum fittings which are fixed to the outer side of a steel construction. The decorative, holographic display is entirely appropriate to the business park, dedicated to a new media such as electronic publishing, where the power station is located". Hologram Fashion Show A complete model-less fashion show will become a new trend in fashion mode. Instead of using real human models, a high technology 3D holographic projection is used to bring a 'life' on the catwalk. But this time, there were no models on the runway.

TSSI Launches OptiGard™ Security Hologram for Branded Products TSSI Systems, the document and personnel identity specialist, today announced the launch of OptiGard, a food grade high security hologram targeted at preventing the counterfeiting of branded goods or high value documents. Source: ?fid4ct=7209 De La Rue Deliver The FA's Secure Licensing Solution LONDON- De La Rue Holographics has been awarded a contract by Copyright Promotions Sport (CPS) to provide a highly secure brand authentication solution for The Football Association (The FA) enabling it to track and manage the England 3 Lions brand. The England Three Lions Crest is considered to be one of the most valuable sporting brands, not only in the UK but across the world. De La Rue will deliver a brand licensing solution, within the UK and Europe, incorporating a highly intuitive hologram with a secure online track and trace system. Source:

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Industry Updates

Event's Calendar
24-30 April, Germany

29 May - 11 June, Germany

Packaging Summit, 2008
11-13 June, Mumbai

2nd Annual Pharmaceutical Anti-counterfeiting Summit
5-7 August 2008, Mumbai

Holography Expo 2008
1-2 July, Russia,

India Packaging Show 2008
New Delhi, August 7-10, 2008 International exhibition for packaging & converting industry

2nd International Exhibition & Conference - SECURE 2008
at Bandra Kurla Complex, Mumbai 24-26 November, 2008

TranSec India Expo 2008 Exhibition & Conference
Bandra Kurla Complex, Mumbai, India 24th 26th November 2008

India Label Show 2008
3-6 December, New Delhi


Industry Updates

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To, (All Member of the Association)

Notice is hereby given that Annual General Meeting of members of the Hologram Manufacturers Association of India will be held on Saturday 03rd May 2008 at 10:00 am at Crown Plaza Delhi, New Friends Colony, New Delhi-110065 to transact the following business: 1. Works, Targets & Achievements of the Governing body in the year 2007-08. 2. Adoption of Annual Accounts for the year ended 31st March 2008. 3. Election of the Governing Body 2008-10 & Office bearers. 4. Appointment of Auditors 5. Any other business Members are requested to attend this meeting and confirm their participation to the secretariat before 21st April 2008. Thanking You By the Order of the Committee C S Jeena Secretary


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Industry Updates
Links / Address Director, Supplies & Disposal, Haryana SCO, 1032-33, Sector 22B, Chandigarh Jharkhand State Electricity Board Ranchi Jharkhand Office of the Excise Commissioner Goverment of Bihar (India) Government of Karnataka (Revenue Department) Bhoomi Monitoring Cell, Room No 105, 1st Floor, MS Building Dr. B.R. Ambedkaar Veedhi, Bangalore 560001

Tenders Releases in Last few months:
S.No 01 Name of Organization Supply of Holograms/Excise Adhesive Submission Deadline 25 March 2008 Self Adhesive Holographic Paper Seal Submission Deadline 19 Feb 2008 Supply of Security Holograms Submission deadline 8 January 2008 Supply of Security Holograms Submission deadline 3 January 2008


03. 04.

For latest tender news please contact at Patents Hologram recording device United States Patent Application 20070263268 November 15, 2007 Abstract A hologram recorder A1 includes a light source (1) of a coherent light beam and a spatial light modulator (5A) for modulating a part of the light beam from the light source (1) into a recording beam which carries two-dimensional information. Another part of the light beam is used as a reference beam to interfere with the recording beam. The recording beam and the reference beam are directed to a hologram recording medium (B). A semi-translucent optical device (4) is disposed between the light source (1) and the spatial light modulator (SA) for letting a part of the beam travel to the spatial light modulator (5A) as a transmitted beam while letting another part of the beam travel to the hologram recording medium (B) as a reflected beam. The recording beam and the reference beam, after being separated from each other by the optical device (4) as the transmitted beam and the reflected beam, travel along the same optical path (L) to irradiate the hologram recording medium (B). Inventors: Yoshikawa; Hiroyasu; (Kawasaki, JP) ; Tezuka; Kouichi; (Kawasaki, JP) ; Uno; Kazushi; (Kawasaki, JP) Assignee Name andAdress: Fujitsu Limited Source: Feedback from Industry It is wonderful to see another holography publication.

The HoMAI newsletter is very beautiful and informative. Dr. Frank DeFreitas (Director, Thank you for forwarding the newsletter, and for listing Labelexpo Asia 07 in your events list. We truly appreciate HoMAI's support not only for the India Label Show but across our portfolio of events. Jade Grace, Tarsus Group plc , Very good newsletter with precise matter. Sergei Odinokov Professor Bauman Moscow State Technical Univercity Chief holographic laboratory We would like to appreciate the hard work put in by you to take out the excellent issue. We look forward to you publishing similiar issues on a regular basis. The matter of the issue was informative and well written. We hope to be able to contribute matter for future issues which may be printed by you. Mr. Rajendra Surana (Director, Everest Holovisions Pvt Ltd, Mumbai) Issue Editor

C.S. Jeena
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