JOUR 540 Syllabus HongKong 2011 | Hong Kong | China

SCHOOL OF JOURNALISM USC ANNENBERG SCHOOL FOR COMMUNICATION AND JOURNALISM JOUR 540 International Seminar, Hong Kong

(Summer 2011) Instructor: Professor Mei Fong Email: meifong@usc.edu Phone: +852-6070-9323 Course Overview Most expensive real estate. Highest number of Rolls Royce per capita. One of the highest suicide rates in the world, and lowest birth rates. Hong Kong is a city of superlatives, of huge income discrepancies, extremes, a blend of east west, superstitious and pragmatic. The city is the financial center of Asia, and the jumping-off point for doing business with China. Since 1997, it has been the site of an unprecedented experiment – a territory previously governed by a liberal democracy in London handed back to the Chinese Communist Party. But the experiment, dubbed “one country, two systems,” has worked surprisingly well. Hong Kong today remains a bastion of capitalism with a vibrant, international life-style. This course is designed for students enrolled in the summer Graduate Journalism and Strategic Public Relations Internships program in Hong Kong. It aims to enrich their understanding of Hong Kong & Chinese culture and society and to enhance their working knowledge of its media and communication systems. We will meet every week for two hours for discussions and guest lectures. Course Requirements and Grading Students will be required to maintain and submit a weekly blog entry. Examples of topics: reflections and observations about working life Hong Kong/ about the professional practices of the media industry in the city/ about news coverage of a particular news event of note concerning Hong Kong or China. Extra credit will be given for audio-visual elements, such as a videoblog entry, for example. Please upload the entries to our China Media site (http://ascportfolios.org/chinaandmedia/ )before our meeting every Thursday. There will be no journal entry required before our first meeting June 2, but students will be required to come prepared having read handouts beforehand. As with our spring course, students will be expected to monitor and keep track of current events in local and international media, and contribute to our weekly discussions on this. Weekly journal Participation & media monitoring First project Second project 30% 20% 25% 25%

First project: Under 1000 words, HK/China story pitch.

Due July 21.” by Danny Gittings http://www.For journalism students: a document aimed at your foreign editor pitching two or three stories in Hong Kong or China . Course Readings Can Hong Kong Disneyland Get the Magic Back? http://www. at our last class. what you can offer to the reporter.00. ) and basically represents a completion of your summer development plan. This report follows up on your initial report/ memo submitted in Spring Semester outlining the issues you had intended to explore on your internship (eg Disney localization practices.pdf and other weekly handouts.8599. plus a brief cover memo to your PR boss explaining what your company or client stands to gain from such coverage. Due June 16. subjects to be interviewed.org/PDF/2007_fall/2. In addition to the report. So Good – But Not Yet Good Enough.time. of no more than three minutes.pdf “So Far.html “Changing Expectations: How the Rule of Law Fared in the First Decade of the Hong Kong SAR. VP Communications Hong Kong Cinema: Director Samson Chiu Field trip #1 .org/PDF/2007_fall/1. etc. on your findings and conclusions. For PR students: a pitch aimed at resident journalists in your area to do a story on a topic your PR firm is handling – including details on the topic.hkjournal.” by Frank Ching http://www. how mainland companies adapt the new needs of competition in Hong Kong. Project 2: Completion of your summer development plan. which should be no more than 1000 words. you should be prepared to present a presentation. why it is newsworthy.com/time/world/article/0.hkjournal. video/audio elements. Recommended Reading: Country Driving: A Journey through China from Farm to Factory by Peter Hessler Course Schedule May 24-28 June 2 Regional June 9 June 10-12 Hong Kong Hong Kong Hong Kong Beijing Orientation & overview Visit to Disney HK office. Due June 16. labor practices in Hong Kong.1907860.including topic. Alannah Hall-Smith.

in journalism. The following is the Annenberg School of Journalism’s policy on academic integrity as published in the university catalogue: “Since its founding. etc.” •ACADEMIC ACCOMMODATIONS Any students requesting academic accommodations based on a disability are required to register with Disability Services and Programs (DSP) each semester. the USC School of Journalism has maintained a commitment to the highest standards of ethical conduct and academic excellence. A letter of verification for approved accommodations can be obtained from DSP when adequate documentation is filed. or purchasing papers or other assignments will receive a failing grade in the course and will be dismissed as a major from the School of Journalism. •No doubt this syllabus will be subject to some change and adjustment throughout the semester in order to accommodate timely.June 16 June 23 Hong Kong Hong Kong Yunnan Hong Kong Hong Kong Hong Kong Hong Kong Class. the unique needs of each student and groups of students. schedules. fabrication. . There are no exceptions to the school’s policy. late-breaking topics and events. Any student found guilty of plagiarism. Please be sure the letter is delivered to the professor as early in the semester as possible. Students having any doubt or questions regarding assignments. should immediately check with their fellow students and/or the instructor. cheating on examinations. 8:30 a.m. (Junk trip) Departure June 30-July 3 July 7 July 14 July 23 July 24 Important Notes •PLAGIARISM/ACADEMIC INTEGRITY Plagiarism is defined as taking ideas or writings from another and passing them off as one's own.m. Presentation of Project 1 (Details TBA) Class ( Details TBA) Field trip #2 Class (Details TBA) Class (Details TBA) Final class. DSP is open Monday through Friday.–5 p. presentation of Project 2 & farewell event. The office is located in the Student Union room 301 and their phone number is (213) 740-0776. etc. this includes appropriating the reporting of another without clear attribution.

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