INTRODUCTION It is needless to mention that water; a compound of Hydrogen and Oxygen is a precious natural gift which is very essential

for survival of mankind including animals. The water used for potable purposes should be free from undesirable impurities. The water available from untreated sources such as Well, Boreholes and spring is generally not hygienic and safe for drinking. Thus it is desirable and necessary to purify the water and supply under hygienic conditions for human drinking purpose. As the name implies, the mineral water is the purified water fortified with requisite amounts of minerals such as Barium, Iron, Manganese, etc. whichcan be absorbed by human body. It is either obtained from natural resources like spring and drilled wells or it is fortified artificially by blending and treating with mineral salts. The mineral water shall be manufactured and packed under hygienic conditions in properly washed and cleaned bottles in sterilized conditions. The global packaged water industry consist the sale of flavored and unflavored. In India there is sale of only still unflavored water. The industry in Asia-pacific region is growing at rate of 13.2% generating annual revenues of $15 billion in 2009. In India the packaged water sector is the fastest growing sector and the total market size is around Rs 2000 crores. There are more than 500 brands present in the industry and the market is mainly controlled by organized sector. The health consciousness among the people, improper water supplies and unpredictable municipal water supply are the various factors, which have caused the growth of the sector. The strong growth rate and lower entry barriers have attracted many players. The major players in the market include Parle Bisleri, Kinley, Aquafina, Oxyrich and Bailley. With the growing competition the established players are undergoing a makeover. The major players have introduced new bottle shapes, labels and communication campaign. The off trade channel, which consists of distribution of bulk-packaged water, is growing on the grounds of unreliable supply of water in many cities during summer. The unorganized players have major presence in the off trade business. The flavored water segment is a niche category and has presence in No India and major cities in India. rth As the consumer base increases the growth rate for packaged water is expected to increase. The market operates on lower margins, the unit prices are expected to increase on account of high costs in packaging and transpo rtation. The major players after the rebranding exercise are now concentrating on expansion of their manufacturing and distribution capacities. The major players are trying to establish themselves in bulk water business through brand equity whereas the unoganized r players are resisting them through differentiation.

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t t i l i l i l t t t t li i i l i t t t t t t t t i R l ti t i i t t¶ t t i ti t i i ti i ti t t t t t l ti i t i t t titi i l t t i t l l i t i t t l l i l t i t i l ti t i ¶ t t i tl ti t R i ¶ l t (FY ) t t ³ t i l t i t l l t t i l it t t t l l iti t i t t i i i ti t t t t i t t t t il i t Mi l t t D i t i 8 t D Mi l t C i it 68 ii 66 ilt 7 it t t i lt t i t tt l i t t i iti i t l l Mi l t i t Mi l t t t iti ll t t i t i l i t i it i i t t t F t till t i t ill it t j t i t ll i i l i i l t t i ti t t 6 t t l i l t i t l t l t ti li l ti i i t it PROJECT AREA PESTLE N LYSIS i i l ll i t i l l i t i t t l i i t

y y y

There are vari politi al parties protesti agai st the pri i g of mi eral water. There is stable government at the centre with liberal policies. The government has imposed price ceiling on packaged water.

y y y y y

There is an increase in per capita income. Most of the people are from middle and upper middle class. companies in Tier 1 and 2 cities. Expansion of multinationals, IT and B There is no licensing policy adopted in this sector. There is availability of cheap labor.

Technological y y The bundling of technologies like distillation. The packaged water is considered to be safe as compared to ordinary tap water. PF and BIS lays standard for metals like lead. Usually the top target market for packaged mineral water follows the perception. odorless. Mineral water should be packed in clean. The market for purified packaged / mineral water is a growingmarket. The BIS approval was made mandatory from 1999. BIS has provided standards for mineral and drinking water. transparent. The increase in consumption of packaged water causes depletion of valuable fossil fuels. This helps in recycling and reducing environmental pollution. There has been a shift in packaging from bottles made of glass to bottles made ofPET. The stronger the distribution the more successful will be the new brand.y The government is promoting new bottling plants through public-private partnership. there is ample opportunity to bottle this water locally and for export. for open and competitive commodity pricing and tough market competition. . colorless. activated carbon filter. mercury. While exports are very lucrative there will be implementation of WTO. There is thus the opportunity forinvestment in this sector. arsenic. Packaged water is now the only source of pure drinking water in areas where there is scarcity of water. tamper proof bottles made up of polyethylene. reverse osmosis. y PROJECT RATIONALE Redhakhol and its surrounding areas is a land of many streams of water. As the awareness of water born diseases is increasing coupled with modern trends of living the market of packaged mineral water is growing faster than the supply. aluminum and barium. There is an increase in health consciousness of people. Social y y y y Packaged water was earlier considered as a status symbol. Environmental y The use of Plastic for packaged water increases environmental pollution. etc helps in better quality of water. Legal y y y y Governed by PF and BIS standard.

5 liters bottle.VISION Our vision is to be the dominant player in the branded water business where the second player is less than 20% of our business. Quality. . hotel industry. India registered the highest growth of 140% in 2000 amongst the countries in Asiaand Middle East region. Leadership. We have the best management and administrating executives. We must have world-class quality. The basic concept of our campaign is to develop and launch such mineral water. and will have satisfied loyal customers. Teamwork. This proposed project presents an investment opportunity for establishing packaged drinking water plant for providing pure drinking water. The last three years have shown more growth and the market have been estimated to grow 70 million liters and the per capita consumption is 0. He is the only one who pays.´ VALUES ³Integrity. which should be healthy. The project would be set up in Redhakholwhere allthe required infrastructure and amenities are available. safe drinking water at very low price as compared to others. Human capital always plays an important role in the success of any organi ation and gives an edge to organi ation over others.5 liters cans. thepackaged / mineral water has been emerging as a daily preference of the elite class. The market for mineral water has been showing a mushroom growth trend over the last few years. The potential markets for packaged / mineral water consist of foreigntourists and foreigners working in India. The project can bottle 30. The annual growth rate for packaged water is 40%. Moreover. The proposed product line will consist of bottles of 500 ml bottle and 1. The country¶s market is very small on a global scale and was estimated at 33 million liters a year by the end of 1992. He is the most important person. which have brains full of innovations and creativity to start and keep this campaign successful. Openness and Transparency.5 liter.5 Ltrand 500 ml to make the water convenient and attractive to end users. PROJECT BRIEF Basically the idea on which we are about to work is to produce mineral water in affordable range. patients (bottle water is alsoused to avoid the possible consumption of contaminated water) and travelers. He deserves the best quality and presentation at a worth of the price. Majority people in our country don¶t have high purchasing power and they cannot afford the high price for drinking water. This will make us an unbeatable leader. Co-operation. the si e of bottles will be 1.000Ltr of water per day. at the lowest production & distribution cost. According to a study conducted in 2001. Passion.After successful introduction of the new brand of packaged water the product line may be extended to 20 liters jar and 1. MISSION We are in the business to serve the customer.

5 ltrcans water. Establish the position of market leader in 5 years A bottled water plant for providing pure and portable drinking water to society. While India ranks in the top 10 largest bottled water consumers in the world. LIMITATION PROJECT STAKEHOLDERS MARKTS AND MARKETING ANALYSIS Unfortunately sufficient safe potable water is not available everywhere in the country. According to a national-level study. The total annual bottled water consumption in India had tripled to 5 billion liters in 2004 from 1.000 -5. The purposed product line will consist of 500 ml & 1. SCOPE y y y y y Water Shortage and Health Awareness Driving Bottled Water Consumption in India.5 billion liters in 1999. Insisting on customer satisfaction in all areas of our organi ation to attribute the retention of an ever-increasing customer base. Between 1999 and 2004. the Indian bottled water market grew at a compound annual growth rate (CAGR) of 25 per cent . the body suffers from water born diseases. its per capita per annum consumption of bottled water is estimated to be five liters which is comparatively lower than the global average of 24 liters. Build strong relationships with our suppliers to secure a preferential supply of the best quality products.000 Crore with 33 per cent market for natural mineral water. either harmful chemical substances are found in the layers of earth which enter into water or it may be contaminated due to pathogenic micro-organisms.000 Crore and is growing at whopping rate of 40 per cent. Due to this. Global consumption of bottled water was nearing 200 billion liters in 2006. there are more than 200 bottled water brands in India and among them nearly 80 per cent are local brands. trend setting brand. vibrant and contemporary product. If such water is consumed. Today it is one of India's fastest growing industrial sectors. it has become imperative to process and bottle safe potable water for the mankind in prevailing conditions. it will reach Rs 4.the highest in the world. To be positioned as a lifestyle oriented. The Indian market is estimated at about Rs 1. By 2012. .5 ltr bottle in local market of Orissa at the initial stages and then move to 20 ltr jar and 1.OBJECTIVE y y y y y y y To earn a reputation for being an innovative.

42 67. i.003 1.804. We want to provide pure Mineral Water.055 671433 639363 544861 % Litracy Rate 63. The product is widely accepted in offices. So there is good scope for establishing the units for processing and bottling plain and mineralised drinking water in different parts of the country.e. POPULATION: Geographical Area Orissa Angul Dhenkanal Sambalpur Total Population 36.660 1. The reason of choosing full market coverage is to be a market leader in future. CONSUMER ANALYSIS GEOGRAPHICAL AREA: At the initialstage we have target the market of three district of Orissa i.08 68. hospitals and to some extent even in rich households. Although some companies have already entered in the bottling of safe potable water and mineralised water.613 % Population Growth 16. bus stands.066.25 18. DEMOGRPHIC FACTOR: .140.56 15 Litracy 19. railway stations.eAngul. but still huge gap is there in between demand and supply at all metropolitan-cities and towns. They also influence the decision making of their parents to buy the product.The demand for purified water becomes more during summer season. airport. Target Market The most important decision about the product will decide what people we want to attract. We¶ll have to focus on the all group of ages. TIME DIMENSION: As water is a basic need it has it¶s demand in all the seasons but in summer season due to increase in temperature the demand of chilled packaged drinking water is high and also due to more number of industries in those district the temperature remains high through out the year than other districts of Orissa.25 * As per the Census data of 2001 The above data shows that there is approximately total 30 lakh population in those three districts as pure drinking water is a basic need so there is a huge demand for packaged drinking water. The Mineral Water completes the both objectives. The lifestyle of our target audience is different because they belong to different age groups. Our product has equal benefit for everybody. Everything about our product is designed to bring those people to our site. They are adaptable to change and like change in their lives. our target audience.62 12. restaurants.878 935.837. Sambalpur&Dhenkanal and subsequently we will capture entire Orissa market.79 69.

000 COMPETITOR ANALYSIS: The bottled packaged water industry is a part of beverage industry that again comes under fast moving consumer goods. Pepiso coca cola According to industry life cycle the bottled packed industry is at mature state and the most of the market is covered by the Bisleri. As the competitor¶s manufacturing units are far from the target . Class % Population High class 30 Middle class 40 Lower class 30 Income: According to the class we distributed the income. The existing brand in beverage industry is paying attention and movinginto bottled packed water.9bn by 2012. That show under table: Class Monthly Income Higher class 30.y Target all age groups y Lower and Middle-income class SOCIAL DIMENSION: Water is consumed by every living being irrespective of the age. as they have good brand image and the opportunity is very huge in this industry. consumer buying pattern. Kinley and Ozone.000 ± 30.e Bubbles & Mahanadi. In the district Angul.000.000 Lower class Bellow 5. life style trends and growing level of health consciousness. Eg. But when it comes to the pouch packaged drinking water there are very few local players i. According to American agency the world¶s bottled packed water is expected to reach $65. ECONOMIC DIMENSION: Class: According to our economic system we divided class into three tires that are described under a table and also the number of people belongs to it.Above Middle class 5. Sambalpur&Dhenkanal due to high temperature and more medium income group people there is a huge demand for pouch drinking water. gender or cast. The causebehind this is population rising. Aquafina.

local production law. Availability of substitute is also affects the bargaining power. the opportunity for other players in increasing rapidly. as they have good brand image and the opportunity is very huge in this industry. Bargaining power of buyer: As the bottled packed water industry comes in oligopoly industry. there are mainly five to ten producer like Bisleri. less legal and government barrier and low switching cost. less amount of capital. plastic grains and etc. label printer filtration and deionization equipment. PORTERS FIVE FORCESANALYSIS Threat of entry: As the number of Bottled packaged water consumption is increasing in all over the world. easy to access government and legal law. The recyclable bottle used by the company needs advanced technology or some dependant. Aquafina. Pepiso coca cola According to industry life cycle the bottled packed industry is at mature state and the most of the market is covered by the Bisleri. Kinley.But when we observe the product on differentiation the different among product is very less or equal lent to nil. The availability of product also affects the bargaining power of buyers. Aquafina. The bargaining power of buyer is depends on the price and product. According to product differentiation the threats of entrants is high. But according to still there are many local player that covered the 26% of the market. In the bottled packaged industry the entry barrier is low. Bargaining power of suppliers: The bargaining power of supplier is low. But the overall threat of new entrants is medium. The product differentiation is almost their transportation cost is more and distribution channel is weak for which there is a gap between actual demand and supply in the market. So the pressure for new entrants to capture the market is very high. The no of producer is less thus the bargaining power of suppliers is less. bottles and plastic cap. Kinley and Ozone.The existing brand in beverage industry is paying attention and movinginto bottled packed water.The bargaining power of supplier may include the inventory stock of bottles. like other packaging industry as the packaging cost is high. Sometimes it depend upon . But the large availability of suppliers leads to less bargaining power. Sometimes the bargaining power of suppliers is depends on geographical location and the technology adopted by the organization. As the competition is not much high. Eg. The entry barrier is low due to local low production cost. Overall bargaining power of supplier is less. Oxyrich and Pure life so the customers do not have any advantage moving from one brand to other brand. so the bargaining power of customer is low. as the suppliers include municipal water system.

juice. juice and tea.9 million crates that increase in peak season to 5. Soft drink market is highly seasonal in nature. So we can draw that the bottled packed water consumption in India is one third of the total beverage industry. quality.According to Indian beverage association the market will grow by in 2012. Consumer is using various health drinks. the market shows the high growth rate so the competition is less. price. As the market is almost on saturation state. The market is dominated by the very few players like Bisleri(%). soft drink. consumer buying behavior and consumer preferences. the rivalry is only in terms of service and of marketing strategy. Rivalry: The degree of rivalry and the competition affects the price. carbonic and non carbonic drinks to quench the thirst. The substitute of product affects the price and market. Indian soft drink market consumption in a year is 284 million crates. The total size of food industry in India is almost $ 65. and the industry refers the oligopoly competition so there is a high competition to increase the market share.the geographical location. packaging and volume of water. profit and revenue in an industry. segment of consumers both rural and urban population. DEMAND ANALYSIS: . The intensity of rivalry is low as there is limited player and the product is not price sensitive.2 million (Non-alcoholic beverage market in India. carbonic and no carbonic drinks and availability of taste changed the consumer preferences. Aquafina(%). As there is no much difference among the product by different competitor. Kinley(%) and Oxyrich. Aqua Safe for the first time is launching its mineral water due to great demand of mineral water at cheaper price.6 billion and soft drinks (juices and carbonated beverage) contain $ 1 billion. In India mineral water market is $50 million and 65 million in crates. Substitute product: The availability of substitute is coffee. SITUATIONAL ANALYSIS Aqua safe is a new company in the market. 2009). consumption in during offseason is 15 million crates and in peak season is around 25 million crates per month. In urban area Consumption of soft drinks is 75% of whole Indian market. The availability of various health drinks. Every country always appreciates the beverage industry. and they are trying to increase their market share by product introduction. Multinational companies Coca-Cola and PepsiCo dominate Indian soft drink market. The monthly average consumption of mineral water is 4. The availability of substitute provides the option to customer and customer can switch from one product to other.

availability will also play the key role in attracting the customers. the perception of the product is also directly related with is availability so it is suggested that the strategy for the availability of the product be designed according to the target market. hotel industry. However. SWOT ANALYSIS STRENGTHS y y y y y y We are providing high quality Mineral Water The price per quality is very attractive We have effective advertising plan Weakness Week financial position New brand in the market OPPORTUNITIES y THREATS Low & a bit high income group . According to the industry sources. patients (bottle water is also used to avoid the possible consumption of contaminated water for the patients) and travelers. There are around 26 players in the bottled water sector. MARKET TRENDS Market trend is headed toward a more sophisticated and aware customer. the number of bottlers scales up well above 70 during summer season due to increased demand for drinking water. it is suggested that the new brand of purifies bottled water is launched in the start of summer season. DEMAND SUPPLY GAP: In the first phase of the launch of the new brand. PROJECTED DEMAND The weather is the main dynamic that may bring changes in the market size of the purified drinking water as the daily water requirement increases in summer. The entrepreneur have to match the brand launching time with the advertisement and weather that would drive the demand of bottles water and willingness of consumers to switch towards new brands. which should be given proper consideration. The advertisement including TV and print media is expected to bring changes in the demand. weather is the main dynamic. When launching a new brand of purified water for market. Indiahas been facing the problem of drinking water shortage. Moreover the bottled / mineral water has been emerging as a daily preference of the elite class. This further integrates the demand for pure drinking water in all cities. The preference for high-quality and low product is increasing as customers are learning to appreciate the qualitative differences. Since.The potential markets for bottled / mineral water consist of foreign tourists and foreigners working in Pakistan.

Lower price as compared to its competitors.g. This strategy also works well to attract those classes that relate lower prices with higher quality. Thus.y Strong distribution channel of competitorsStrong Positioning of competitors MARKETING STRATEGIES Pricing Strategies Distribution strategy Promotional strategy Communication strategy PRICING STRATEGIES Every marketing task including pricing should be directed towards a goal. Management should decide on its pricing objective before determining the price itself. DISTRIBUTION STRATEGY . in somewhat manner the company has tried to become distinctive. The pricing objectives are as follows  Profit oriented: y y To achieve a target return To maximize profit  Sales oriented: y To increase sale volume y To maintain or increase market share  Penetration PRICING: The Company is currently relying on market penetration pricing e.

Producer Distributo r Retailer Consumer The level of distribution which we are using here is two levels of distribution we have our own distributors which bring our product towards retailers to consumer. The company's distribution exits in the following two levels: DISTRIBUTION LEVEL The company uses the ³Two Levels Distribution .DISTRIBUTION CHANNEL The company's distribution channel is not very difficult because of the nature of the product. ADVERTISING & PROMOTION Several different methods would be used for the advertising effort e. The reason for adopting all the channels is because of the nature of the product. Our product is distributed for sale through all the major growing stores. PRICE & SIZE Price for 250ml pouch water: ‡ ‡ Aqua Safe Mineral Waters.5 Liters: . NATURE OF DISTRIBUTION The company believes in interim distribution of its product through all possible outlets to encourage more sales. 1 (More Profit for the dealer) Bubbles Mineral Waters. y y y y y Newspapers Television Adds Advertising hoardings billboards Attractive pamphlets Celebrity endorsement COMPARISON WITH THE COMPETITORS PRICING STRATEGY BRAND. greater consumers and maneuver due to the nature of the product.g. Rs. departmental stores and even small retail outlets. The company has the efficient distribution system that is earning a lot through mass sales. Rs. 1 Price for 1.

Rs. commercial break in television. Rs.2mq) Ultra violet rays Filling Machine Generator Qty 02 02 01 02 01 01 01 01 01 01 02 01 PRODUCT RANGE: . Rs. So we give advertisement in newspaper. Major machinery forthe Company will be brought from Chennai. fm radio. Government also recommends the RO based technology. TECHNICAL ANALYSIS PLANT AND MACHINERY: Most of the water purification plants being installed in the country are reverse osmosis based. 80 SL. This feasibility study is based on the reverse osmosis plant. Aqua Safe Mineral Waters. 15 ( 1ltr) Price for 20 Liters: ‡ ‡ PROMOTION Direct consumer is usually expensive because it covers thousands of individual consumers. The details of the machinery & equipment are as following. 15 Bisleri Mineral Waters. NO 1 2 3 4 5 6 7 8 9 10 11 12 Name of Machinery Pump Storage tank Sand filter Jumbo filter Carbon filter Reverse Osmosis Mineralization Ozonation Filtration (0. Rs.‡ ‡ Aqua Safe Mineral Waters. sign board. advertising behind vehicle. 40 Bisleri Mineral Waters.

the specifications of the purification plant are set.5 liters and 20 liter in the ratio of 40%. THE PROCESS FLOW: The first step for setting up a water purification plant is the analysis of source of water. . After the chlorination. After this stage. water bottles of 1. Water then passes through the dosing pump-I where chlorine is added to kill the germs in the water. It helps in dechlorination of water.This feasibility has been developed for a water purification plant with a capacity of 30000 liters per day. which is 21000 liter per day. This stage of the process makes water clear from all the contaminations and minute particles. After the chemical analysis. RECOMMENDED PROJECT PARAMETERS Capacity 30000 liters/day Human Resource 14 Machinery Location Local + imported Redhakhol (Chennai) It had very simple process consisting of physical operations of filtration and Ultra Violet radiation treatment. Water is filtered next and passes through dosing pump-III. INSTALLED CAPACITY: Installed capacity of our processing unit is 100 percent. 40% and 20% respectively. But today there are more than 26 brands of drinking water available in the market thus showing a substantial growth by the industry. where anti scallant is added. water undergoes Ultra Violet treatment to avoid any contamination from bacteria and other microorganisms. where Sodium Meta Bisulphate is added. In the purification plant. source water is stored in the feed water tank. CAPACITY ACHIEVED: Currently the unit is achieving the capacity of 70 percent. It prevents scaling of membrane from calcium. Here water is filled into bottles. magnesium and biological growth. water passes through carbon filter. The complete process flow diagram is as under. which is 30000 liter per day. It helps in the maintenance of proper odour and taste of the water. where minerals are added for taste development. Water then passes through dosing pump-IV. passes through the sand filter for preliminary water filtration. The product mix consists of 250 ml pouch. After filling bottles are taken into the warehouse or shipped to the retailers. Water then passes through reverse osmosis module. Water then passes through automatic washing. It also removes chlorine from water. Water is then passes from dosing pump-II. filling and capping plant.

OW IA RAM: PRO CT PACKI IN : It is suggested that the bottles of 1. This color also adds a tinge of purity. Bottles should be clear. The opening of the bottle should be large enough to accommodate outflow and inflow of water. which is considered a natural symbol of the water. y y y A brief introduction of the company with the address Website address of the company Brand Name .5 liter and 20 liter jars capacity should be used. The wrapper of the bottle is suggested to be on four-color printing and should have the following information in addition to the logo of the company. The color and the design will create a positive perception for the new brand. The bottle should give a reflection of light sky blue color. The water should give a shiny and a glossy reflection.

Designation 1 1 1 Basic Salary Per Month 35000 15000 4000 Quality control 1 manager 2 Accountant 3 Office Boy Sl No. Sales Staff 2 10000 240000 100000 2 6000 144000 1 Sales Representative 2 Advertising 3 Helper .No 1 2 3 4 5 6 7 8 9 10 Types of Staff Admin& Manager Supervisor Shift In-charge Machine Operator Lab assistant Filler Electrician Driver Sweeper Security Guard TOTAL Account 1 1 2 2 1 2 1 2 1 2 14 30000 15000 12000 10000 10000 6000 6000 5000 4000 6000 360000 180000 288000 240000 120000 144000 72000 120000 48000 144000 1716000 Numbers Required Basic Salary Per Month Total Salaries for the Year Administrative and General Staff Total Salaries for the Year 420000 180000 48000 Sl No.y y Net volume in System International / Metric system Expiry Date (Best Before Date) PERSONNEL ANALYSIS: Sl.

304.400 1. Profit before Tax Tax Net Profit after Tax Retained Earning Calculation of Ratios .600 1.400 734.508. 100.91% 11.000 11.243.000 3.233 4.91% 2012 Rs.400 87.130 10.867.162 3.Gross Margin (%) .500.020 1.027 180.917.270 4.219.400 109.913.108.617.540.860 1.98% 14.067 180.200 2014 Rs.978 7.054.388 1.042 18.628.108 6.722 5.168.913.915.897.059.000 2.600 1.176.800 81.000 2013 Rs.675 313.600 1. Workers Welfare Fund (2%) Total Non-operating Exp.06 .04 878.800 6.489 7.400 12.32% 5.520.139.232.591 10.120 726.000 1.400 134.675 412.05% 13.648.42% 13.580 20.004.831.671.000 103.600 1.800 2.913. 157.574.069.675 224.032.387 6.400 128.519.800 15.000 1.32 798.400 972.553.340 2. Expenses Selling Expenses Total Operating Expenses Operating Profit Non-Operating Expenses Financial Exp.400 3.22% 6.Net Margin (%) 12. Amortization of preproduction exp.080.114.FINANCIAL ANALYSIS: Estimated Financial Statements AQUA SAFE MINERAL WATER Income Statement For the Year ended Operating efficiency assumed Sales Cost of good Sold: Raw material consumed Labour Manufacturing expense Depreciation Cost of good Sold Gross Profit Operating Expenses General and Admin.460 2.540 1.648.487.Operating Margin (%) .698.078 12.79% 12.000 966.347 180.589.680.652.510.000 2. 127.

680.346 9.875 22.027 7243591.000 Year 3 90% 9.00% Year 1 70% 7. Financial Exp.746.000 6.912.920.173 9.146 (283.850.400 (At70%) 30% .600 157.680. Tax Paid Profit Distribute Inc/(dec) in Current asset Total Net Cash Inflow/(Outflow) Balance Opening Balance Closing 2011 Rs.067 4032108 2.630.380.265 0 9.915.000 129. Equity Other Sources Long Term Loans Total Uses Fixed Asset Pre-Production Exp.560.510.380.000 25.160.5 Lit Sale price per bottle @Rs.000 29.094.000 15 10 2.800 Year 2 80% 8.020 2.111 3.381 3. &Amort. Long Term Loans Re-Payment of:.440 4.748.000 33.041.848 0 22.112.600.630.629 9.640.310 0 18.347 5059488.000 2.711. 20.279 903.075 13.207.AQUA SAFE MINERAL WATER PROJECTED CASH FLOW For the Year Ended Sources Operating Profit Add: Dep.268.740 COST OF SALES SCHEDULE Sale Total production capacity Total production capacity Production 1.916.000.060.111 9.000 5.778.015.815.654 4.984.030.000 102. 15.720.271) 9.000 3.13 Production 0.094.346 2012 Rs.000 2.375 0 0 0 0 0 28.000.984. 0 0 14.592.5 Lit Sale price per bottle @Rs.157.567.10 Total Sales Less Sale Bonus Net Sale 100% production 160.984.292.400 2.933 6.313.000 22.000 127.617.220.000 2.000 2014 Rs.095 1.000 27.075 2013 Rs.475 17. 11.381 9.000 18.150.000 2.346 0 4.000 734.800 2.000 131.297.000 1.200 100.297.000 2.035 4.313.000 2.419.466 79.014.800.000 103.

0% 100.4984346 Financial Plan .654 Initial Working Capital Rs. Rs.ASSUMPTIONS: KEY ASSUMPTION Land Working Days in year Shift Operational Hours per Shift Initial Year capacity utilization Cost of registration Cost of land per canal Legal expense Rate per Square ft building Depreciation rate Tax annually Increase in sale annually Increase in direct cost & expenses Debt portion Equity portion Distributable profit to all partners Retained earning Total production per day lit Our total production per day lit Price per 1.0% 12 08 12 30 20 600 18000 216000 65 4 360 2 8 Rs.00% 1200000 50000 900 10% 40% 10% 110% 55% 44% 90% 10.5 liter Price per 0.015. 30000 21000 Rs. 28. Liter per hr Liter Liter ESTIMATED COST OF PROJECT Fixed Cost Rs.5 liter Months in a year Days in a month Fuel utilization Daily fuel used Monthly fuel consumption Yearly fuel consumption Fuel per liter 70% 6.0% 70.

984.067 18.000 182.150.375 78.543 2.000 45% 14.654 4.000 182.375 78.000 Foreign Rs.000.242.000 903.000 7.150.000 903.000 100.035.000 27. Total Rs.333 28. 5.732.242.015.000 400.732.543 2.000 6.000 18.000 100.279 55% 18. 5.000.654 4.000 .400.333 28.015.346 33.150.Cost of the Project Land and its Development Building and Civil Work Machinery and Equipment Engineering and Technical Fee Furniture and Fixture Vehicles Preproduction Expense Office Equipment Contingencies Others Interest During Construction Total Fixed Cost Initial Working Capital Total Cost of the Project Net Fixed Assets Means of Finance Debt Bank Name (Punjab National Bank) Total Debt Equity Total Equity and Debt MEANS OF FINANCE: Equity Debt 45% 55% Local Rs. 734.850.000 734.000 6.400.000 100.000 33.346 33.000 4.000 100.000 7.000 Punjab National Bank Name of Financier: Name of Bank Amount of loan Rate Of Interest Period Of Loan Repayment of Interest Repayment of Installment Date of Disbursement of Loan Completion of the Project Date of Commercial Production Date of Repayment of principle No of Principle Due Dates Days Installment 3/31/2011 0 0 6/30/2011 91 0 Punjab National Bank 18.944.944.000 16% Per Annum 5 Years 360 Quarterly Installment Half Yearly 3/31/2011 31/12/2011 31/3/2012 30/6/2012 6 Installment Amount Total Outstanding of Interest Installment Principle 0 18.000 4.112.000 400.150.

520.630. INDIA Cost of building and civil works Factory Building Office Bottle storage room Washing and mineral filter room Area Sq ft 1.815.150.200 734.067 371.627 222.402.640 145.333 2015 1.920 587.920 667.067 667.000 1.000 12.000 3/31/2012 2014 18.815.326.000 2016 737.000 1.000 1.653 742.213 10.000 7.186.213 1.000 18.213 28.027 3.133 742.088 816 2.000 2013 2.000 9.815.255.253 519.630.493 519.627 222.253 587.400 1.000 1.000 16.108.000 3.000 1.000 9.640 222.600 440.815.000 Interest during Construction From 3/31/2011 To 2012 734.890.000 2.630.890.160 3.000 5.493 2.260.520.630.Orissa.200 1.400 293.133 726.705.133 726.067 290.000 18.600 2.000 734.000 1.815.815.000 1.630.075.640 2.000 1.000 12.075.440 371.200 146.000 5.293 3.549.150.150.000 1.067 2.889.000 10.176 Rate per Sq ft 900 900 900 Cost 979.815.958.815.133 742.380052.815.067 290.000 18.815.465.000 3.815.150.067 667.000 Interest Installments Name of Civil Contractor: ALLIED ENGINEERING & SERVICES LIMITED T-23 Vhanja Nagar.813 74.000 10.944.000 742.000 14.915.335.000 1.400 .000 7.445.400 2.493 435.815.482.000 1.067 1.213 74.9/30/2011 12/31/2011 3/31/2012 6/30/2012 9/30/2012 12/31/2012 3/31/2013 6/30/2013 9/30/2013 12/31/2013 3/31/2014 6/30/2014 9/30/2014 12/31/2014 3/31/2015 6/30/2015 9/30/2015 12/31/2015 3/31/2016 6/30/2016 9/30/2016 12/31/2016 Total 92 92 90 91 92 92 91 91 92 92 90 91 92 92 90 91 92 92 90 91 92 92 0 0 0 1.630.705.000 16.961. Sambalpur.334.920 587.315.920 2.440 371.815.445.253 2.253 519.640 145.000 14.813 74.000 2.347 3.493 435.510.

456 544 6.000 1. Opp.000 NAME OF MACHINERY SUPPLIER: BALAJI ION EXCHANGE & CHEMICAL LTD G-14 Balaji Centre.Gurukul.242.000 500. INDIA IMPLEMENTATION SCHEDULE: Implementation Schedule SL.310. CHENNAI .000 6. 1 2 3 4 5 6 7 8 9 10 11 12 13 Activities Engineering studies and designing of civil works: Start Complete Construction of building and civil works: Start Order for machinery Order for local machinery Arrival of local machinery at site Order for raw material Trial Runs: Start Complete Start Commercial production December January January February March Jun September November January February Month Year 2011 2011 2012 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 . Memnagar.400 489.380 900 900 900 270. Drive-In-Road.568053.380 6.600 5.742.No.Packaging and labeling Finished Product Storage Room Labs Total Furnishing Total 300 1.

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