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lynda .com O nline Tra ining Library SEO : Search Engine O ptim ization Ge tting Starte d

SEO: Search Engine Optimization Getting Started

Author: Jill Whalen Released: 3/31/2010 Duration: 02h 20m Level: Beginner
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Introduction
Welcome Using the exercise files

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1. Getting Started on an SEO Program


Understanding how search engines work What is SEO?

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2. Keyword Phrases: The Cornerstone of an SEO Program


Introducing keyword phrases The keyword research process Performing keyw ord research Winnow ing out ineffective keyw ord phrases Performing additional keyword research Determining competitiveness of keyw ord phrases Finding keyw ord gems

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3. Creating a Search-Friendly Site Architecture


What site architecture means to SEO Brainstorming main categories and subcategories for the web site Creating a keyword phrase-to-page map Using keywords in domain names and URLs

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4. SEO in HTML Tags


SEO in HTML tags Title tags Meta descriptions Header tags Anchor text Alt tags Writing effective title tags Writing meta-description tags

5. Writing Effective Web Site Content


What good content is and w hy it's needed The different types of content pages Using keywords in existing content Writing new content for users and search engines

6. Link Popularity and PageRank


Understanding link popularity and w hy it's important

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Introducing Google's PageRank Knowing the best w ay to get links

Tutorials | SEO Search Engine Optimizati


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Understanding link popularity and w hy it's important

Content creation and promotion as "link bait" Real-w orld link bait ideas

7. Social Media Marketing and How It Works with SEO


Introducing social media marketing Getting started w ith social media marketing Participating in social media communities

8. Measuring Your Success


Why rankings are a poor measure of success Determining conversions and setting up goals in Google Analytics Measuring search engine traffic Measuring success beyond the search engines

9. Overall SEO Strategy


Review ing top techniques for SEO success Additional resources The future of SEO

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