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Personal Franchise Business Plan
for Natureline Independent Distributors
Congratulations on your decision to become a part of our growing global family of Independent Distributors. You’ve made the right decision and joined a fantastic business. Only you will determine your success by the decisions you make and the goals you set.

(C) Copyright 2010 All Rights Reserved

Personal Franchise Business Plan

Contents
INTRODUCTION ............................................................... 3 The Rules ......................................................................... 5 The Five Things You DON’T Need to be Successful ......... 5 The Five Things You DO Need to be Successful .............. 7 Create a Game Plan......................................................... 9 Build the Foundation..................................................... 11 Get Connected .............................................................. 14 Go Professional ............................................................. 17 Ten Professional Commitments .................................... 18 GETTING STARTED......................................................... 19 Your “Why?” ................................................................. 20 Setting Your Goals ......................................................... 20 Your Prospect List of at Least 100 Names ..................... 23 Prospect Memory Jogger .............................................. 23 Massive Action .............................................................. 27 □ Step 1: Home Private Business Reception ............. 27 □ Step 2: Pass the DVD.............................................. 28 □ Step 3: The Phone Call ........................................... 29 □ Step 4: Email Blast ................................................. 30 □ Step 5: Drop Off ..................................................... 30 General tips for maximum recruiting results ................ 30 Three-Way Calling ......................................................... 30 Further Resources ......................................................... 31 Objections & Responses ............................................... 33 Responsibility ................................................................ 36 The 80/20 Rule .............................................................. 36 Escaping the Rat Race Forever ...................................... 36 E-Mail Message Examples ............................................. 38 One Hundred “No's” ..................................................... 39 10 Skills That’ll Take You From Zero to Hero ................ 40

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Personal Franchise Business Plan

INTRODUCTION
Welcome The Rules The 5 Things You Don’t Need to Be Successful The 5 Things You Do Need to Be Successful Create a Game Plan

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Personal Franchise Business Plan

Welcome!
Congratulations on your decision to become a part of our growing family of Independent Distributors. You’ve made the right decision and joined a fantastic business. Only you will determine your success by the decisions you make and the goals you set. You are choosing your future level of income, the kind of lifestyle you desire, and the people with whom you will be working. This is an exciting ‘people business’ where you will build lifelong relationships. And best of all, you are in business for yourself, but not by yourself. There are three basic and simple steps to building a strong Natureline Personal Franchise Business. The more effective you become in these areas, the more successful you will be: o o o Develop your product story (Try the products!) Share the products & opportunity Teach your team to do the same

develop a significant supplemental income, or even complete financial freedom. Either way, you have shown yourself to be a leader. Someone who isn’t happy with mediocrity and the herd mentality, someone who knows there is a better way to live. You’ve just discovered it! Natureline is a new breed of company, and we’re already re-writing history in the industry. Natureline has proven that a fresh product idea, an innovative approach to compensation, and a strong support structure offers you the chance to accomplish great things.

The Personal Franchise profession has grown dramatically in the fifty-plus years of its existence.
Today the business is conducted in more than 100 countries around the world, with more than 60 million people participating in it. Sales have now exceeded $100 billion annually. (Source: Direct Selling Association) Along the way the industry has attracted the attention and praise of the business community and financial press, truly emerging as the last bastion left in the free enterprise system where someone can build real financial freedom without a large investment. And Natureline has emerged as one of the leading edge companies, helping to create this reality for those who dream of a better life. This Business Plan will help you launch your business in a quick, focused, and profitable manner, utilizing the same methods that our top earners have tested and proven. You’ll avoid some of the common mistakes many new people make and will learn how to accelerate your journey to success in your Natureline business.

The foundation of the Natureline business is the retail sale of products. While it is vital that you consistently promote Natureline products yourself, the ability to duplicate your efforts through others will provide you with the financial success you desire. This section provides you with an effective, proven, step-by-step plan to build a strong organization. Learning, believing and consistently applying the formula outlined in this section will enable you to realize the full potential of the Natureline business. You’ve chosen one of the fastest growing business opportunities in the world today, ideal to help you

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Personal Franchise Business Plan

During your initial phase it is critical that you take action as outlined in this guide.
Success always comes to those who are coachable and willing to take action on what they have learned. You can question things later. Right now you’re brand new and we want you to have the most success. What you read here are proven and time-tested “best practices” that work. So we ask you to complete the steps in this plan exactly as described, and then you will have the best opportunity for success.

Natureline business doesn’t mean that you can’t earn an income greater than that of many of the top entrepreneurs in the world.

If you run your business like a hobby - you’ll get a hobby income.
But if you run it like a serious business and you can earn a serious income. Don’t talk to anyone about your new business until your finish this training. Let your upline or the tools do the talking. It’s better if you don’t try to explain Natureline until after you know what to say, where the pitfalls are and what tools to use in the process. For now, just write the name and contact information of anyone you think of as you explore this system. There are several things necessary for success. But probably of greater interest are some of the things many people think they need—but actually don’t. Next are five categories you may believe are necessary for your success—but actually prevent you from reaching it.

The Rules
This truly is a simple business and yes, you too can be successful. One of the keys to your success is to be coachable and to follow this simple duplicatable process and help others do the same thing. Though we know how excited you must be starting up in business for yourself do NOT try to reinvent the wheel. Our products are exciting and the business opportunity is fantastic but you do not need to know a great deal about either. If you learn nothing else learn this:

Keep it simple – follow the process!

The process in this plan is the same process used by every leader who has experienced any level of success in this industry. This is not a Business Plan as determined by Natureline; it is a summary of lessons learned by leaders in network marketing. It is simple and it works! Every time! Do it, follow the process and do it on a big scale and help others to do the same and you can achieve anything.

Rule 1: Follow the Process Rule 2: Follow Rule 1
Please take your business seriously. Just because you haven’t invested tens of thousands of dollars into your

The Five Things You DON’T Need to be Successful
1. Education or Credentials
Thousands of people have been successful in Natureline without the benefit of college degrees. 5

Personal Franchise Business Plan Some of our top leaders didn’t even finish high school! Since Personal Franchising is so unlike other businesses, the rules are different here. It’s quite possible, actually quite common, to build a large successful organization without having any credentials or degrees. If you have a degree, or even a few, great! Just know that this is not a requirement for success with Natureline. you just can’t be a prophet in your own hometown; which is why you will learn how to use third party tools later. Other times you will find close friends or families with three generations in the business and it provides a wonderful opportunity to work together toward success. You don’t need the approval of anyone, except yourself. Sometimes even your spouse or significant other may not approve of your network marketing business. This is actually a frequent initial response, but we’ve seen thousands of people who have built huge businesses without the help of their spouse. However, don’t be surprised once you qualify for a free trip, cruise, or earn your first “big” check, if they don’t come on board enthusiastically and things really take off!

2. Experience
You do not have to have any experience to reach success with Natureline. In fact you could argue that those who come in with no pre-conceived ideas or bad habits, and just follow the system to learn quicker. Your sponsorship line has already “hacked through the jungle” and created a path for you to follow. They have learned the best practices for business building, and discovered the mistakes to avoid. By using the experience of those who come before you, you are able to reach success much faster. We have put a step-by step system in place, developed the infrastructure to support the system, and created a training program on how to get the best results from both of these. We already have people who have reached the prestigious ranks, even though they came into Natureline with no experience. If you are teachable, not afraid of work and willing to follow the system, you can reach success with Natureline.

You don’t need the approval of anyone, except yourself.

3. Approval of Others
One of the sad truths of life is that not everyone is ready for success. Of course most everyone will tell you that they want to be successful. But unfortunately some people are content to be “professional victims” and make excuses why success won’t work for them. Don’t be surprised to find that some of your friends and family members will not join the business, and may even disparage you for doing so. It’s unfortunate, but some people feel the need to attack those who are striving for more out of life. After all, if you reach success, it takes away their excuses for why it won’t work for them. They will regale you with horror stories of people who tried other businesses and failed, and give you all kinds of reasons why Natureline won’t work for you. It’s best to give these “well-meaning” souls a wry smile, thank them for their input, be strong in your own self resolve, and stay focused on what is right for you. Sometimes, the hardest presentation you ever give might be to a family member or best friend. Sometimes

One may possess amazing skills and talents but without “perseverance” he or she cannot make use of any one of those. 4. Cheap Advice
Oftentimes a new team member will get involved with Natureline and receive well-meaning advice from friends who have never built a network in their lives. If you want to know how to fly airplanes, you must get advice from an expert pilot.

If you want to climb Mt. Everest, talk to someone who has already done it.
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Personal Franchise Business Plan We don’t recommend you quit your job or business to start Natureline. Rather we suggest you keep doing what you’re doing, but carve out ten to 15 hours a week and begin working part-time. It means making a shortterm sacrifice (like skipping some TV, movies or other things for a while), so you can reap the benefits for many more years later. This is the easiest way that your people will be able to succeed as well and duplicate within their team. Now notice we used the term “work.” For you to have success with Natureline, you must be willing to work. And we’ve found that working at least ten hours a week is necessary to get enough traction to launch your business. Of course this time investment does not apply to those who are simply interested in using the Natureline products and marketing them to their friends, neighbors and relatives. If your primary focus is the small business or retailing model, you can do that in only a few hours a month. Just a small amount of time can produce the results you want.

Likewise, if you want to build a Natureline business, look at your sponsorship line and find someone who has already accomplished this. Those are the people to seek out for advice. Never take financial advice from broke people! The best coaches are successful people.

5. Perfection
Don’t make the mistake many beginners make, which is to think that they can’t do anything until they have tried every single product, read every scrap of literature, and memorized every aspect of the compensation plan. Our system is set up so that you can study, act, and teach simultaneously. You earn as you learn, and you learn as you teach. It’s a powerful way to build a strong team rapidly. The most important thing is to get into action, because how fast you start is going to determine the speed of your team.

The Five Things You DO Need to be Successful
Now that we’ve talked about what you don’t need to be successful with Natureline, let’s explore what is required to reach the higher levels of accomplishment and rewards in the business:

If you are reading this business plan, we’re assuming you’re interested in the big business model of building a large network and creating leverage.
For you to have success with Natureline, you must be willing to work and persevere. And we’ve found that working at least ten hours a week is necessary to get enough traction to launch your business.

2. A Burning Desire
The truth is, we’re all busy. Everyone is using all 24 hours of each day already. To reach success with Natureline, you must substitute business building for something you are currently doing in those ten or 15 hours a week. And to do that long-term, you must have a reason for doing so. You need a burning desire that you are passionate about, that will excite you, and keep you focused on reaching it. This desire will keep you working, even when things don’t go as perfect as you would like. That desire could be a bigger home, a new

1. Ten to 15 Hours a Week
To effectively build your business, you will need at least ten hours a week to work the business. With Natureline just launching internationally, you may want to consider stretching closer to 15.

This is the one chance you will ever have in this early stage, so you want to make the most of it.

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Personal Franchise Business Plan Lamborghini, firing your boss, or giving a million dollars to a worthwhile charity. Or all of the above! o Resist the urge to create new tools and try other methods. Use the system and tools provided.

3. A Positive Attitude
Getting your head right is the most important thing you will do early on in your career with Natureline. Daily self-development time will keep you on the right track. Enthusiasm and a positive attitude are more powerful than any knowledge you learn or any skills you develop. There is a lot of skepticism and negativity in the world today. You’ll find no shortage of people who will tell you why this business won’t work. Don’t let the expectations of someone who has given up on their dreams cloud your chance to achieve your own. These people are the “dream stealers” and they live lives of quiet desperation. Often brand new team members with no training or experience build a group of 20 or 30 people their first month. They don’t do this with skill, knowledge, or technique—they just muscle it through with sheer, unadulterated enthusiasm. They show excitement for Natureline and that excitement duplicates with their prospects and team members. Approach this adventure with the positive attitude it deserves. Don’t “try” it. Make your mind up, jump in, and do it!

5. To Take Action
The biggest downfall new people make is wasting time “getting ready to get ready.” There are only two things you get paid for in Natureline: retailing product and creating new distributors. Your 10 to 15 hours per week must be filled with only these two activities. If not, you will quickly find yourself sitting around imagining possible reasons why your Natureline business won’t work. And if you convince yourself of that, that’s exactly what will happen. The most successful people in Natureline got into immediate action, and began to create immediate results. This begins a powerful cycle of duplication, and continues through many levels in your organization. It has often been said that knowledge is power. Unfortunately, knowledge is only the potential for power. Knowledge plus action is where the real power comes from. If you’re waiting for the perfect plan — the perfect plan is to take action. Your sponsorship line, the tools and the system will prevent you from making any serious mistakes. Follow their lead and get into action. Now let’s get started!

4. A Willingness to Be Coached
Natureline provides a new and unique approach to business. You will discover that the rules are different here. Things that work in the sales or corporate arenas don’t necessarily work in Natureline. Keep an open mind and listen to your sponsorship line. They have discovered what works and the best practices to follow. What you will learn is a step-by-step system on how to create the largest business in the fastest amount of time. The most important criteria in all this is duplication. It is important that you resist the urge to create new tools and try other methods. Otherwise success becomes about your skills and it is harder for your people to duplicate. Here we all follow the same system, which makes it work better for everyone. o o Keep an open mind and listen to your sponsorship line. The most important criteria in all this is duplication.

Remember, you only get paid for retailing product and creating new distributors!
You shouldn’t and don’t have to memorize all the product applications, be able to present, or understand all the intricacies of the compensation plan to get started. We have business building tools to help you with all that. You just have to follow the simple steps in this business plan and learn as you go along.

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Personal Franchise Business Plan

Create a Game Plan
As you start your Natureline business, here are some questions to help you create a game plan that works for you:

What kind of monthly income are you looking for? ________________________________________________________________________________________ ________________________________________________________________________________________ How many hours per week are you willing to commit to the development of that income? ________________________________________________________________________________________ ________________________________________________________________________________________ How many months would you be willing to work those hours in the development of that income? ________________________________________________________________________________________ ________________________________________________________________________________________ Why is that level of income important to you?
o o o o o o o o o o o Pay down debt? Manage your current monthly obligations? Pay for your children’s education? Drive a better car? Live in a better house? Travel and see the world? To prove something to yourself or others? Give more to the people or causes that are important to you? Quit your current job and work for yourself? Create a better retirement plan? Have more fun?

What would you do if you had that kind of monthly income from your Natureline business? ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________

Now that you’ve given some thought to what you’d like to accomplish with your Natureline Personal Franchise business, let’s begin your training to make it happen!

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Personal Franchise Business Plan

BUILD THE FOUNDATION
Enrollment Activation Autoship Business Ready Be Prepared Self-Improvement

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Personal Franchise Business Plan

Build the Foundation
The three things below should have already been done when you enrolled with your sponsor. Please double check to make sure they are done already and check off the box to the left of each completed item. If an item is not completed STOP and complete it before moving on. Contact Natureline Support or your sponsor for help or to answer any questions.

We recommend strongly that you have a monthly Autoship of at least 100 PV.
It is critical that you use the products yourself and can testify to how amazing they really are. We often refer to this as your “Natureline story.” This is your personal testimonial of what the Natureline products have done for you personally. Many people think of it as their “rent” for their new business. This is not the case. It is an investment in your business and it makes sure that you have something to share with prospects, family and friends, as well as to sell to retail customers. Don’t think of this as an additional expense, because that is really not the case. Many of the products you use are actually “transfer buying” for items you would have paid retail for from stores. Our products can actually save you money on your grocery bill. Always buy from your own store, and never have a “Brand X” product in your home that Natureline provides.

□ Step 1: Enrollment Completed
This could have been done online, or you might have entered your information on a paper application and given it to your sponsor. As long as you have a User ID and password, then this is done. This means you have a spot locked in the structure, and your positioning is assured. Check it off; you’re on your way!

□ Step 2: Activation Order Placed
This is your first order of the Natureline products. As a big business builder, this should always be the Natureline Gold Activation Pack or Star Pack. This gives you a good cross section of the Natureline products and qualifies you to earn in all aspects of the compensation plan.

The products you use will actually save you money and benefit your health; not to mention the benefits to the environment. □ Step 4: Business Ready
New customers are interested in purchasing their product now so they can begin enjoying the benefits, not later when your items arrive. A person’s excitement about what you have to offer (product or business) wears off quickly if you’re not prepared. Do not be caught empty handed. Do you have sufficient product and sales aids on hand to allow you to conduct your business effectively? This is why it is important to start with the Gold Pack as it includes enough products for personal use as well as to share with customers, family and friends. It also includes DVDs as well as websites which create your online presence instantly. On a monthly basis you should be on Autoship to maintain your inventory and ability to do business instantly as well as qualify for commissions. Business cards, DVDs and brochures can be ordered in your Natureline Back Office. Contact your upline or support@naturelinesolutions.com if you have any questions.

Starting with the Gold Pack as a minimum means you have enough products for your own use, samples to provide prospects, and extra inventory you can loan to your new team members while they are waiting for their own Gold Packs.
It is essential that as a business builder you start or upgrade to this level. If you are not at the Gold level contact your sponsor and discuss upgrading immediately.

□ Step 3: Autoship Set Up
One of the most important aspects of your business is the Autoship program. This is a program that ensures you never run out of product, and are always qualified for any commissions and advancements you earn. It is the engine that keeps your business operating smoothly. It also allows the company to forecast demand to better ensure that products are in stock and available.

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Personal Franchise Business Plan

□ Step 5: Be Prepared
The key to developing an effective, incomeproducing Natureline Organization is being professional. That includes being prepared at all times to answer questions and provide information to any interested parties. Below is a checklist of items you should have with you at all times in a simple three ring binder or similar organizational tool. Printed Business Plan (this document) Calendar Daily Planner Expense Tracker Daily checklist Prospecting Scripts Bi-Tron Product Guide +Test Data Brochures (10+ copies) Intro DVDs (5+ copies) Registration Form (5+ copies) Retail Order Form & Receipt (5+ copies) Wholesale Order Form (5+ copies) Price List (Retail/Wholesale) Recommended Business Cards [ [ [ [ [ [ [ [ [ [ [ [ [ [ ] ] ] ] ] ] ] ] ] ] ] ] ] ]

o o o o o o

How to Master the Art of Selling, Tom Hopkins The Magic of Thinking Big, David Schwartz How to Get Control of Your Time and Your Life, Allen Lakein The Power of Positive Thinking, Norman Vincent Peale The Winner’s Edge, Dr. Denis Waitley Seeds of Greatness, Dr. Denis Waitley

Reading or listening to books for a minimum of 15 minutes per day should be one of your top priorities as you develop yourself and your business. You’ll be surprised at how quickly and drastically the ideas in these books will influence, not just your business, but your daily life for the better. You can find most of these books in your Natureline Back Office or at most large online book retailers (Amazon.com etc.). The Books I Will Read in My First 90 Days: _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________

□ Step 6: Self-Improvement
There is no habit you can develop that will provide you with more benefits, better performance, and a broader understanding, than maintaining an ongoing selfimprovement program through books and audio CD’s. The following is a list of recommended books for anyone who is serious about the business and their future. Many of these are also available on audio CD. o o o o o o o o o o How to Build a Multi-Level Money Machine, Randy Gage Beach Money, Jordan Adler Being the Best You Can Be in MLM, John Kalench The Slight Edge, Jeff Olson Think and Grow Rich, Napoleon Hill How to Win Friends and Influence People, Dale Carnegie The Greatest Miracle in the World, Og Mandino Success University, Og Mandino See You at the Top, Zig Ziglar Success through a Positive Mental Attitude, W. Clement Stone & Napoleon Hill

Dress for business! T-shirts, shorts or baseball caps are definitely not recommended. Dressing professionally creates a powerful first impression that this is a serious opportunity. If you need guidelines for appropriate business dress, read John Molloy’s “Dress for Success”.

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Personal Franchise Business Plan

GET CONNECTED
Back Office Contact Information Get Plugged In Team up With Your Sponsor

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Personal Franchise Business Plan

Get Connected
□ Step 1: Login to your Natureline Back Office
The Natureline Back Office is a powerful tool that keeps track, among other things, of your commissions, sales, and team members. It is also packed with useful video files, audio files and documents to help you grow your business. Explore the Back Office until you are familiar with it and login frequently to find new information and exciting announcements. Go to your Natureline website to enter the Back Office. You selected your password and username at the time of registration and should have it written down. Enter that information into the login fields and then click “Log In”. If you misplaced or forgot your information click on “Forgot password or username?” and enter your e-mail address in the window that comes up followed by clicking on “Submit”. Your information will be e-mailed to you. After logging in you can edit personal information displayed on your website by clicking on “Replicated Site” in the top menu. Be sure to do this as your contact information will not show on your websites until this is completed. Click on “Edit Personal Info” and make sure all information is accurate and complete including your physical shipping address. By clicking on “E-Wallet” you can adjust your commission payment settings and even select e-Wallet as the Autoship payment method. Click on the “what’s this?” links if you have questions about the various functions. Be sure to go to “Payment Methods” and enter two backup payment methods for your Autoship and orders.

After that, just browse around and get comfortable navigating your Back Office through the navigation buttons on the left and the menu buttons at the top. Click on “Home” to return to the main back office page at any time.

This is where you will go to manage your Natureline business, including enrolling new team members, placing additional product orders, and managing your Autoship orders. □ Step 2: Contact Information
Be sure to have your sponsor’s information written down and entered in your phone. Also, have Natureline Head Office information easily accessible as well.

□ Step 3: Get Plugged In!
Make sure you add the Natureline e-mail address to your email client “Safe Senders List” after the first Welcome e-mail that arrives (this will be the first e-mail you receive from Natureline’s corporate office after registration). In the following days you will receive helpful training e-mails filled with product and business information. Keep an eye on your e-mail as it will include conference call announcements, newsletters and event announcements.

Because of the importance of Natureline emails to your business development make sure you receive the initial welcome e-mail and then add Natureline to your “Safe Senders List”.
Once you’re registered, explore your sites and get familiar with the various sections. You have a number of websites all preceded by your username. Make sure you always send your contacts to your website by including your username in the address. My websites are: (enter your username in space preceding the website below) ____________________.naturelinesolutions.com “ “.fixteas.com “ “.enviromovement.com

Make sure you always send your contacts to your personal Natureline website by including your username in the address.

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Personal Franchise Business Plan

□ Step 4: Team Up With Your Upline
This is an extremely critical step because it gives you the opportunity to experience the enrollment process first-hand by watching and learning from your sponsor. Establish a time when both of you can meet to review this process and begin working your contact list. Schedule a minimum of 2 hours for your first session. Ideally, this should be within the first 48 hours of becoming an Independent Distributor. This will be the first in a series of sessions where you will be helped to set your goals, prioritize your business activities, and master the competencies necessary to create a business that has a solid foundation for earning income. Leverage your sponsor’s experience in order to assist you in the initial phase of building your business. If your sponsor is new in the business, work with your upline (your sponsor’s sponsor) as is necessary.

be committing to the business. Ask them the following questions: 1. What would you like the business to provide for you? 2. How much would you like to earn per year? 3. How soon would you like to be earning that amount? (6 months or 6 years?) 4. How many hours per week are you prepared to put into your business to get these results? 5. Are you serious about your goals? Make sure that your new Distributor commits to writing down all of their short-range and long-range goals on their own time right away after your meeting. It is very important after they’ve written down their goals, that they share their goals with you so that you can support their efforts and hold them accountable. This will create a very powerful bond and commitment for both of you. Team up with your new Distributor and schedule some time to start working together with 3-way calls or 2-on1 meetings with their prospects. Initially, you should schedule blocks of time over the next 30 days to help get off to a good start. This will give them the guidance they need and the confidence that you are there to support their efforts. For most people, their first 90 days in the business will have a dramatic impact on their future success. Your objective should be focused on helping your new Distributors achieve a minimum income of $500 a month within that period. This amount represents the psychological threshold they need to break through, for them to see the value of their efforts and their true potential over the next 24 to 36 months.

□ Your New Members
As soon as your prospect has decided to join the business, make a firm appointment for your next meeting within 48 hours. Allow a minimum of 2 hours for this orientation session. This should be done face-toface whenever possible, however in cases of long distance sponsoring, it can also be done effectively over the phone. If you are new yourself contact your upline and have them participate in the process. This is the most significant contribution you can make to your new Distributor’s future with Natureline. Schedule this immediately! If your new Distributor is reluctant to schedule the time necessary for this coaching session, question their intentions. Let them know that this is essential for them to get started on the right foot. Make sure that they have reviewed as much of the company information as possible, on their own time, have a copy of this Business Plan and they have written down all of their questions. Have them bring their initial prospect list with at least 20 names to the meeting, as well as their agenda (calendar/daily planner). Start the meeting by helping your new Distributor establish realistic goals based on the time that they will

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Personal Franchise Business Plan

GO PROFESSIONAL
Your Product Story Ten Professional Commitments of a Natureline Leader

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Personal Franchise Business Plan

Go Professional
The people who reach success with Natureline are the ones who make commitments and stick to them. Please read and sign the “The Ten Professional Commitments of a Natureline Leader” form on the next page. It sums up the ten key commitments that create a successful business. Pint the page, sign, post a copy on the fridge or somewhere where you can review it daily and provide a copy for your enroller. These qualities are what separate Natureline leaders from the people who drop by the wayside and never reach long-term success in the business. Practicing all the professional qualities isn’t easy—it’s not supposed to be. But you must practice them all if you’re truly interested in building a network where others have the same opportunity for success as you. “Going Professional” means doing all ten actions, not just the ones you like. It also takes a substantial investment in yourself. But you will discover that the people who invest in “Going Professional” reach dramatically higher levels of success than those who don’t. As a leader committed to empowering others—you have a responsibility to “Go Professional” yourself, and create that culture in your organization.

having tried the products (the complete line) and found something you like that you can share with others. Most prospects, family and friends will want to hear what the products did for you and what the reason you are excited about this business is. Now, if you just registered you may not have received your products yet or you are still “testing” them out. While you work on your product story use the story of your enroller or his or her enroller. Once you have your story ready be sure to develop it with your enroller so you can share it quickly with everyone you meet. The story should be no longer than 30 seconds.

My Product Story: (send a copy of this story to
support@naturelinesolutions.com and your upline) _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________

□ Your Product Story
As a professional networker you must be a “Product of the Products”. You cannot build a business without

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Personal Franchise Business Plan

The Ten Professional Commitments of a Natureline Leader
I ________________ am making a commitment to my sponsor, Natureline, and most importantly myself, to “Go Professional” and pursue the Natureline opportunity with the fullest intention of success. I am approaching my business with a professional business mindset. I recognize that my first six months are a learning experience and that the Natureline opportunity is a two- to five-year plan. So I will work at least ten hours a week on my business for one year and then evaluate it and my own performance and growth accordingly. I hereby commit that I will:

Give them your daily/weekly goals and talk at least once a week.

5. Expose the Natureline business to at least ____ people a day, ____ days a week.
You can’t control enrollments, but you can control how many people you offer the chance to evaluate Natureline.

6. Host or Support a Regular Natureline Meeting.
If there is not one in your area, start one.

7. Work diligently on the “My Natureline Business Plan” with all my Personal Enrollees. 8. Attend and Participate in all the appropriate Corporate and Team Events.
Bring prospects, help out, be on time, sit up front, and dress professionally.

9. Practice Daily Self Development.
Start each day with at least 30 minutes of positive personal growth time.

10. Do the Right Thing at all Times.
Tell the truth, edify others, honor other team members’ prospects, do what you promise.

I commit to “Go Professional,” live by these principles, and be here one year from now!

1. Be a Product of the Products
Use all the products yourself, be on Autoship, develop at least ten retail customers, and carry product samples and my Natureline business cards everywhere.

Signature ___________________________________ Date __________________________________

2. Stay Connected with the Team System
Be on the Leadership Training calls, transfer information to your front line people, and keep the system sacred for maximum duplication.

3. Launch my Business with “Massive Action”
Get at least 80 to 100 candidates in your prospecting funnel so you can find some “runners” and create excitement and momentum.

4. Get a Business Plan Partner to hold each other accountable.

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Personal Franchise Business Plan

GET STARTED
Your “Why?” Setting Your Goals Long Range Goals Short Range Goals

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Personal Franchise Business Plan

Your “Why?”
Before getting started in your new business it is important to stop and think about why you are embarking upon this new venture. It has been stated that if you do not know the reason WHY, it doesn’t matter HOW. When you determine why, any setbacks or disappointments will be shrugged off as mere speed bumps or minor inconveniences along the road to success. If you don’t know why you are involved in this business, those setbacks will loom as insurmountable obstacles.

hundred dollars to cover your car payment? Or do you want to develop complete financial freedom? To reach your goals, you must first determine what they are— then set a timetable to reach them. Now that you have your “Why?” create a more specific “wish list,” a list of your needs and desires, no matter how unattainable or unrealistic they may seem right now. Next, turn “wishing” into “doing” by converting these wishes into goals. When setting your goals, they must be:

Specific. This will provide you with a clear idea of what
actions need to be taken.

Ask yourself, “If money were no object, what would I be doing with my life?”
Some examples of “Why?”: o o o o o o o To spend more time with family and friends To travel more To donate to charity To buy a mansion To be a “jet setter” To pay for my home faster To supplement my income

Measurable. Your goals must be measurable so you
will know when they are achieved.

Challenging. They must make you stretch in order to
achieve them; inspire you enough to get out of your ‘comfort zone’ and grow. And, they must be realistic to avoid discouragement.

Time-Sensitive. The goals must have an achievable
completion time or date.

Meaningful. They are your goals, so the achievement
of them should be personally rewarding to you.

Remember, this can be anything and everything! Success is the progressive realization of predetermined worthwhile goals. Few people have achieved happiness and success without goals. Free time for personal or family interests, independence in business, and financial freedom may be some of them. Everything that you now have in your life you first created in the form of thought. Now is the time to think about and decide on your personal goals with Natureline, so you can begin to progressively realize them.

In Writing. The difference between goals and mere
‘wishes or hopes’ is writing your goals down on paper. Break your goals down into Long-Range Goals (2 to 5 years); Short-Range Goals (6 months to 1 year); and Immediate Goals (30-90 days).

Sharing your goals with your sponsor as well as your family or a supportive friend often makes achieving them even more rewarding.

Setting Your Goals
You must decide what you want to do with your Natureline business. Are you just interested in getting your products for free? Are you looking to make a few 20

Personal Franchise Business Plan

□ Long Range Goals
Think about where you intend to be financially, 3 to 5 years from now. Determine your Personal Net Worth, what it will consist of (cash, real estate, stocks, gold, etc.), and establish the specific month and year you will achieve it. Now using the goal writing guidelines on the previous page (Specific, Measurable, Challenging, Time-Sensitive, Meaningful, and In Writing) create a few (3-5) Long Range Goals. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________

Annual Income
Yr 1 _________ Yr 2 _________ Yr 3 _________ Yr 4 _________ Yr 5 _________

Monthly Income
Amount Month reached

_______ _______ _______ _______ _______

__________ __________ __________ __________ __________

I use the Natureline products to (reduce emissions, conserver water, save money, improve well being etc.) _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ The reason I started my Natureline business is _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ At the end of my six-month training period, I would like to be earning $_________ per month.

□ Short Range Goals
Determine the minimum income you will need to earn each year from your Natureline business in order to achieve your long-range goals and write it down. Determine the minimum monthly income you will need to earn in order to achieve your annual income goals. Set the first month you expect to reach it and write it down. 21

Personal Franchise Business Plan

THE LIST
Prospect List of at Least 100 Names Prospect Memory Jogger Prospect List

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Personal Franchise Business Plan

Complete Your Prospect List of at Least 100 Names
This is one of the most important steps. Do not skip it and don’t do it halfway – this will make your business in the first few days if done right.
Just start writing down the names of everyone you know. Don’t try to prejudge: “Well, he makes a lot of money; he won’t be interested,” “She’s not a sales type; she wouldn’t look at this,” etc. A mistake like that can cost you tens of thousands of dollars down the road. So do not prejudge, just write down the names. On your list of 100 there will likely be one or two 8 Stars, three or four 4 Stars and numerous Stars and above. There are also likely to be 20 or 30 people who are not looking for a business opportunity at the moment, but will want to use the products as a retail customer. We don’t know who’s who—and it’s almost never who you think it is. Begin with the memory joggers list. Then look through the business cards you’ve collected. Go through your address book and your holiday card list. Finally, skim through the business telephone directory and scan the occupations as a reminder. Start with accountants, barbers and contractors, and go to x-ray technicians and zoologists. Don’t make the classic mistake of thinking of five or six people who you think will be interested and stopping there. You will certainly be disappointed. Make sure you get down at least 100 names so we can let people sort themselves into the right categories. To reach the heights reached by some of the best in this industry you will have to sort through hundreds of people to find a handful of true leaders and entrepreneurs.

Prospect Memory Jogger
Use the Memory Jogger on the next few pages to create your prospect list off 100 names. You will need their phone number and/or e-mail address to start.

□ People you pay regularly:
Make a list of the people you pay on a regular basis, such as every week or every month. For starters, list your grocer, service station owner, dry cleaner, hair stylist, personal trainer, etc.

□ People you pay occasionally:
This list might include your pharmacist, plumber, decorator, clothing store clerk, furniture dealer, carpet cleaner, etc. Include anyone you buy from now and then.

□ Professional people:
Think of the professional people you deal with frequently, such as doctors, attorneys, dentists, clergy, teachers, etc.

□ Organizations you belong to:
What about the church, temple, or synagogue you go to, the clubs you belong to, and the association meetings you attend?

□ Friends, neighbors & relatives:
This is a huge list, probably numbering at least 100 or 200 by itself.

□ School classmates:
What about the people you went to school with? Don’t forget any continuing education, trade schools, or professional schools that you may have attended. With the Internet, all these contacts are now just a click away.

□ Previous Jobs:
In your last job you have a circle of friends and acquaintances with whom you used to work. Also, you must know people whom you used to think of as competitors, or who were in a competing business at the time.

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Personal Franchise Business Plan

Whom do you know…
named Joe / Named Moe / Named Curly who looks like Tom Cruise who just quit smoking who just moved away in politics that you met on a plane who flies planes in radio / TV who looks like Julia Roberts who needs extra money at the gym

Who sold you your…
home computer carpet car tires TV/stereo wedding rings glasses/contact lenses vacuum boat camper furniture air conditioner appliances

Who is your…
mail carrier newspaper carrier dentist minister/rabbi/priest florist lawyer accountant insurance agent congressperson pharmacist chiropractor veterinarian favorite waiter/waitress butcher/baker/candlestick maker bank officer printer travel agent hair stylist photographer architect exterminator dry cleaner mechanic landlord grocer carpet cleaner

Who…
lives next door lives down the block lives across the street lives upstairs /downstairs teaches your children was your best man/ushers was your maid of honor or bridesmaids are your babysitter’s parents

Who…
was a service buddy did you go to school with used to be your teachers or professors is your old boss went with you to the beach owns a restaurant installed your appliances is the President of the PTA is in the local Chamber of Commerce goes to church with you. watched the Super Bowl with you is a policeman is in the military works at the video club is an actor

Who is related to your…
Parents Grandparents Sisters/Brothers Aunts/Uncles Cousins

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Personal Franchise Business Plan

The List
_____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________

_____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________

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Personal Franchise Business Plan

MASSIVE ACTION
Home Private Business Reception (PBR) The Private Business Reception Pass the DVD, Follow Up The Phone Call, E-mail Blast, Drop Off Three Way Calling

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Personal Franchise Business Plan

Massive Action
The most important thing you should do now is get Massive Action going! You will want to expose as many people as you can to the Natureline opportunity using the prospecting tools we have available. Understand that you do not need to be “selling” the products or opportunity. Let the tools do the talking. If your lips are moving, they should be directing someone to a tool. With each tool exposure, you should have a scheduled follow-up within 12 – 24 hours. The way to get started fast is to conduct what we call “Massive Action”. This is when you get into serious action and offer the opportunity to look at Natureline to a large group of people quickly. The goal of is to get at least 80-100 candidates for the business into your prospecting funnel. Please understand that this doesn’t mean you have to sponsor 80 or 100 people, or even make that many presentations. Just that you have to give them an opportunity to look at Natureline to see if they are interested. It’s important that you get a large number of people looking at the business, to ensure you get enough business builders to get into traction right away. It sounds ironic, but it is actually easier to build the business fast, than it is to build slowly. When you start fast, you create excitement and momentum that spreads down your group. And by getting into a positive cash flow quickly, you set the tone for your team and create an exciting demonstration of success for prospects. Natureline is perfect for everybody – but everybody is not perfect for Natureline. Some people are not looking for a business opportunity right now. Others want an opportunity, but aren’t willing to do the work. Yet others will become product customers, but not do the business. It’s all good. We just need to sort them out. The best approach is a multi pronged one, creating lots of traction. Here’s how to have successful Massive Action…

□ Step 1: Home Private Business Reception
The foundation of recruiting is Private Business Receptions (PBR’s). These are informal get-togethers at your home, where you can invite the key people you would like on your team to preview the opportunity. They are very simple to do, because basically you just welcome people and make the presentation. It is a very friendly, non-threatening way for candidates to be introduced to Natureline. For step one of your Massive Action, you should schedule your “Grand Opening” PBR’s. Get the first one scheduled within the next three to four days, and then two or three more several days apart. Having a series of a few like this will allow all of your prospects the flexibility to find a date that works for them. It also ensures that you enroll enough team members to uncover a few serious people who will run with the business in a big way. Check with your sponsor to see if he or she wants to attend in person, or call in to your first event or two. Your goal is to complete at least three PBR’s in your first seven to 10 days. This is the fastest way to create momentum. Here are some guidelines to conducting the most effective PBR’s and getting started fast:

Prior to PBR
Look over your prospect list to determine your best prospects and invite them to your home. Let them know you are having the “Grand Opening” of your new business and want them to see what it is all about. Don’t get drawn into a lot of questions. If they ask, let them know the name of the company is Natureline, and that you have a presentation that you want them to see. Explain that you are brand new yourself, but the presentation will provide the answers they are seeking. Remove all distractions before presentation (phone, pets, children, etc.) Do not set up the furniture in the home for a meeting. Keep everything normal, and only move chairs in or around as necessary when people arrive. Confirm with your sponsor if he or she will be attending or calling in. Provide only beverages (no alcohol) or light snacks. Have packets/samples prepared for each guest, but keep them out of sight. Do not set up a product display. 27

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Personal Franchise Business Plan

The Private Business Reception
Welcome people as they arrive and seat them comfortably. Introduce guests to each other and start some friendly social conversation. a. Start within five or six minutes of the scheduled time. Do not talk about people who are late or did not show. Concentrate on those who are there. b. To begin, welcome everyone officially and thank them for attending. Do your 30-second Natureline testimonial and let them know they will be watching a show that was on television about an international company seeking leaders. If your sponsor is in attendance, or will be calling in later, introduce him or her and let guests know they will be available to answer their questions later. c. Play Natureline Introduction DVD or show business presentation. d. Don’t be running around the house during the presentation. Stay seated and watch the presentation with your guests. e. If others arrive late, don’t start over. Let them know that you will catch them up later privately. f. When the video finishes, hand out one packet for each guest. g. Now is the time to answer questions. If your sponsor is there or calling in, direct the questions to them. If s/he are not there, use the tools for answers. Example: If there are questions about the compensation plan, hand prospects the compensation plan summary and go over some key points. If they are product questions, use the Product Guide or the website. h. When you see someone is quite interested, ask them about what are interest them most and why. If they respond positively, ask them if they are ready to get started. i. Sign up those who are ready to get started online or by using a printed form. Provide them with product and enter your address as the “Ship To” for the product they select at registration. Send them home with their own copy of this business plan and Natureline information. j. For those who do not sign up, invite them to check out your website. Remind them that we are building fast and we want them to do their Homework fast. Schedule a follow up call, or if there is another meeting coming up within a few days, invite them to that.

□ Step 2: Pass the DVD
You will want to get at least 50 of the Natureline Introduction DVDs into the hands of prospects in your first 10 days (average five per day). Emphasize that they should watch the complete DVD and then visit your website and check out some of the fantastic information there. Not everyone will watch it immediately of course, but you want to get at least 2530 quality exposures from this; meaning people who have actually take the time to view the DVD. This step is best for people you don’t think will come to your home for a PBR, but still need to see the business. It is also very effective for casual acquaintances that you don’t know that well. It also works well for people who impress you as you go about your day-to-day life, whether it is a helpful retail clerk, courteous taxi driver, or extra friendly waitress. Here are some possibilities for people you know: “Peter, the information contained on this DVD is extremely important. When do you think you’ll have a chance to watch it?” “Peter, I know that you are considered among the best at what you do. I believe that you could be very successful in a new venture I’m involved in. I would like to hear your comments after you review this DVD. When do you think you’ll have a chance to watch it?” “Peter I’m launching a new business, looking for leaders, and I immediately thought of you. Please review this DVD and let me know what you think.” “I’m putting together a group of the brightest people I know to launch a new business initiative. Your skill set is perfect for it. Would you take 15 minutes and review this DVD for me? “Peter, I have recently decided that I wanted to diversify my income and I have launched a new business to accomplish that. My guess is that you will be more than intrigued with the info on this DVD. When do you think you’ll have a chance to watch it?”

Follow Up…
You will have much more compliance with people reviewing the materials and a better response if you distribute them with a sense of urgency. Let your prospects know that you are moving very rapidly and 28

Personal Franchise Business Plan ask for their commitment to review the materials quickly. Use an energetic and busy approach, but don’t go overboard trying to pressure the prospect. If they really don’t seem interested to look at the information, thank them for their time and move on. Your best results will come when you qualify your candidate and organize a time to get back with them. Here’s what that will look like: After your prospect agrees to watch the DVD say, “Great! When do you think you can see it for sure?” Wait for their response. What time they give you is unimportant. Then say, “So, if I call you (right after they said they’d see it for sure), you’ll have seen it for sure right?” After they confirm this, ask for the best number to call them. This way, the prospect has had several opportunities to say they’ll watch it and by using this commitment approach (and if you have the proper posture), you will have an 80% view rate or better duplicated throughout your organization. Without it, you will have a 10% view rate or worse duplicated throughout your organization. When you follow up when you agreed you would, you simply ask, “Did you have a chance to view the DVD?” If they tell you they have not reviewed the presentation yet, say something like, “It’s really important. When do you think you could see it for sure for sure?” Wait for their answer and say, “Great, so if I call you on _________ you’ll have seen it for sure?” Just keep repeating this process until the actually review the presentation or tell you they are not interested. If they did watch it, ask them, “Did you get it? Did it make sense to you?” If they say yes, ask them, “Would you be interested in working with this company, becoming a part of my team and getting started today?” If they say they aren’t interested, thank them for their time and move on. If they are intrigued, but aren’t ready to go, escalate the process. This can be done by inviting them to a meeting (PBR), getting them on a three-way call, or listening in to a weekly Leadership Training call or getting more information from one of your Natureline websites. Here are some examples of how to approach people you just met that impressed you: “You know you are too good doing what you do – to be doing what you do. I bet you would be amazing in my business. Can I leave you with some information for you to review? If it looks good to you, my number is on the back.” “You know I am very impressed at the job you do here. I believe you would be very successful in the business I am in. Can I leave you with some information for you to review? If it looks good to you, my number is on the back.” “You know I am very impressed at the job you do here. Are you familiar with network marketing? I’m in an emerging new company that is looking for leaders. Can I leave you with some information for you to review? If it looks good to you, my number is on the back.” Some of your best leaders may come from people that you don’t know right now. So be on the lookout as you go through your day for sharp people. People who are successful in others areas usually are successful with Natureline too. So always have some information in your car, purse, or briefcase for when you meet them.

Remember to always use these third party resources and don’t try to make a presentation yourself.
Be sure to schedule specific follow-up times within 24 hours from the time you give someone a tool. If there is any interest (even if they have questions), then immediately escalate them to another level.

□ Step 3: The Phone Call
This step works best for people you have influence with, who don’t live close enough to get a DVD to quickly or can’t attend your PBR. Call them personally with a sense of urgency. You can say something like: “Hey (name), grab a pen. (Wait.) Please write down this website: www.(yourusername).enviromovement.com. It’s about a new business I’m launching and I’d love your take on it. Please take a look and I’ll call you back at _________ to talk about it.” “Hi (name). I’m opening an exciting new business and you’re one of the first people I thought of. I believe you could do well with this. Have you got a pen? Please go to www.(yourusername).enviromovement.com and check this out. There’s a way to earn a strong residual 29

Personal Franchise Business Plan income. Check it out and I’ll call you back at ________ to talk to you about it.” Be sure to schedule a follow-up call for a specific time later that day or the next.

Get a large group of people, to take a few simple actions, over a consistent period of time.
Launching your business with Massive Action as above meets this formula perfectly. Anyone with any experience or education level can follow these simple steps. And you will notice that all of these involve using third party resources. This makes sure that the business is not about you, and that anyone can duplicate your results.

□ Step 4: Email Blast
This step is perfect for the people you have emails for, but not a physical address or phone number. Cut and paste the Two-Step email campaign from the Appendix of this business plan. Do not send bulk, “one size fits”, all e-mails to your whole contact list. The goal is not to send SPAM to people but to send thought out personalized e-mails to individuals who have a previous relationship with you. Send out part one. If you customize each message with a few personal comments, your response rate will be higher. Then, for the people who reply with interest, send them part two. Follow up 24 hours later for best results. If your prospect is interested, but not ready to join, escalate the process. This can be done by sending them doing a three-way call with your sponsor, sending them to a meeting in their area, getting them on a weekly Leadership Training Call, or sending them to your website.

Three-Way Calling

□ Step 5: Drop Off
Drop five to ten brochures off at 20 different locations in your local market. Examples include the car wash, mechanic shops, tire shops, hairstyling salons, doctors’ waiting rooms, hotel lobbies, coffee shops, nail salons etc. This is lower yield than the above methods, but can bring you people you don’t know yet, and works for you around the clock. Also, the product is your best sales tool. Don’t hesitate to speak with people and give them a sample of the products. Be sure to follow up!
TRUST + RESPECT = SUCCESS

The most successful people in Natureline have learned how to put their sponsorship line to work for them. Three-Way Calls are one of the simplest, yet most duplicable ways to do this. They allow you to rapidly and efficiently convert prospects into team members and expand your business. Anyone can do Three-Way Calls. You don’t need any special skills other than the ability to make a phone call. Most people are able to do Three-Way Calls with their existing phone set up. If not you will need to order the service from your phone provider, which is simple and inexpensive. Try it out with your sponsor or a friend before trying it with a prospect.

General tips for maximum recruiting results
The formula for creating wealth in this business is to follow the formula:

Look through the possible approaches below and find one that feels good for you:

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Personal Franchise Business Plan “Let me show you how this works. I am going to quickly introduce you to my business partner who is very successful and can share his/her perspective on the business.” “You have some excellent questions. Let me call up my business partner who is an expert in this area and we’ll get the information you need.” “You know my sponsor is one of the more successful people in the business. He/she has a lot of insights that can help you. Let me get him/her on the phone with you.” The key to all of this is launching your Massive Action and getting a large group of people evaluating your business. Get at least 80-100 people into your prospecting funnel quickly and you’re sure to get some satisfied preferred customers, some casual builders, and some serious people who will run with this in a big way. Then immediately give them their own copy of this Business Plan and start duplicating like crazy! As you go about this Massive Action, maintain a strong posture. Be in a hurry. YOU have the gift! Don’t ever beg. Don’t be emotionally attached to the outcome with your prospect. If they don’t like it, they’re rejecting a third party tool, not you.

Notes:
_____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________

Further Resources
You can find more prospecting ideas and tools in your Natureline Back Office. One excellent resource is Mark Yarnell’s Holy Grail of Network Marketing Series. Volume Two of this series includes more than 20 ways to approach and create prospects. The methods used are virtually identical to those used by six figure monthly income earners in the industry. In your Back Office there are also free training videos and guides that will give you lots of ideas about how to build your Natureline business.

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Personal Franchise Business Plan

OBJECTIONS & RESPONSES
Responding to Objection

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Personal Franchise Business Plan

Objections & Responses
It is important to understand that in the majority of cases where a qualified prospective Distributor raises an objection to becoming involved in the Natureline business, it is usually a result of one of three underlying concerns: 1. The Natureline program was not explained clearly enough for them to arrive at a decision. They have more questions that you must answer in a professional manner. 2. They have preconceived ideas or misinformation about the network distribution industry that needs clarification. 3. Their self-esteem may not be high enough to permit them to comfortably engage in a new venture that involves an element of uncertainty. Introducing them to several Distributors who have become successful with little or no previous experience, education, professional background, etc., will help establish the reality that anybody who is willing to work can usually succeed with Natureline.

what I hear you saying ________, is that ________. Is that right?”. This will do two things for you. It will make sure that you’ve clearly heard their real objection, and it will give you a few seconds to think about your response. o USE: Feel, Felt, Found. Example: “I understand why you feel that way, ______ “ OR: “I can truly appreciate what you’re saying, ______ OR: “If I understand you correctly, the reason that you feel that way, ______ , is...” CONTINUE with: “I felt the same way myself, however what I found was that...” o Responding to your prospect’s objection in this manner will put your prospect at ease, allowing him to be less defensive of his/her objection and more open to you and your response. o Your response should always be brief and to the point. o Once you have responded, confirm that your prospect understands and agrees with it before you proceed any further. ASK: “Does that answer your question?” OR “Does that make sense to you?” OR “Would you agree?” o After answering your prospect’s question or objection always return to a closing question and ask for a decision. Example: “Based on what you’ve seen and heard, how do you see yourself getting started with Natureline - as a customer, or building your own home-based business?” Understand that after you have been in Natureline for some time you will begin to recognize common objections. Here are several objections and appropriate responses that you can be prepared for:

1) I don’t have enough time. □ Responding to Objections
When responding to a prospect’s objections: o o o Listen carefully - NEVER interrupt or anticipate what they will say. Understand that underlying your prospect’s objection is always a question. NEVER ARGUE with your prospect! Either agree with their objection, appreciate their reasons for thinking that, or repeat their objection so that you clearly understand what they are saying. Repeat their objection by saying, “So (a) “How much time do you think it takes?” OR (b) “I can understand why you feel that way. Frankly, I felt the same way. But I found it was really a question of priorities. When I considered all the things I was doing and realized that some of them were not taking me where I wanted to be 5 or 10 years from now, I decided it would be wise to spend 5 to 10 hours per week doing something to accomplish my goals and dreams. Does that make sense to you? By joining Natureline, promoting the products and building your organization, ______ , you are effectively multiplying the results of your available time - so let’s get you started as a Distributor right now, and begin building your business.” 33

Personal Franchise Business Plan

2) I’m not a sales person.
“Good, because you don’t have to be! This business is more about teaching and training than selling. I’m sure you can see that Natureline provides you with the necessary tools to be successful without having to have been a sales person. In fact, many of our top people have never had any involvement in retail sales and marketing. I’m sure if they can do it - you can too right? Let’s get you started right away!”

Notes:
_____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________

3) I don’t know many people.
“That’s the beauty of Natureline - it’s not important that you know a lot of people personally. In fact, financial success can be achieved in our compensation plan by introducing as few as three Distributors! Can you see what an exciting opportunity this is? Our training and support will show you how to promote the products and business opportunity and build a successful Organization. So let’s get started.”

4) I don’t think this type of business is really for us.
“You know, that surprises me - since you work well with people and I know you’d really enjoy helping other people. What aspect of our business concerns you - is it the compensation plan or the products?”

5) I don’t have any money.
“You’ll be pleased to know, ______ , that you can start your own business as a Natureline Distributor for as little as (cost). We’ll provide the training and support for you to be successful. You provide the commitment and a willingness to learn, and we’ll have you on the road to achieving your personal goals right away. Then you’ll never have to feel like you don’t have any money ever again.”

6) I want to think about it.
“I can appreciate that, ______. It’s not the speed of a decision that counts, but the accuracy of it - right? Just for my own information, what is it exactly that you want to think about - is it the product, the compensation plan, or the company?”

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Personal Franchise Business Plan

YOUR RESPONSIBILITY AS A SPONSOR
Responsibility 80/20 Rule

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Personal Franchise Business Plan

Responsibility
Great rewards demand commitment to the business of building a successful organization and assisting your Distributors to build their retail base and businesses. Encourage and help your new Distributors overcome their fears, cope with frustrations, sponsor that first new Distributor, and go further with their Natureline career than they ever imagined. Remember that just a few successful distributors in your organization can make you a fortune. When you make an investment in the success of others, it will come back to you ten-fold.

The 80/20 Rule
Generally speaking, eighty percent of your business productivity is produced by twenty percent of the things that you and your team do. With this in mind, it’s critical to continuously strive to improve the quality of your leadership as it will have a significant impact on the overall success of your organization.

However, do not ever try to push, pull or drag people through this business.
Also, do not ever build someone’s business for them. Your role is to support and help in their business activity. If a person is not taking action, making progress or not treating the business as their own you must move on and focus on people who are. Those are the people that will help you grow a successful organization. Attend all the training meetings you can, listen to conference calls, and be in regular contact with your Distributors, even if you live far away from each other. An important way of fulfilling your training responsibilities is by personal example. In fact, setting a positive example in all that you do is vital to becoming a successful Natureline leader. And you can learn to lead. Your Distributors can be motivated to greater effort through individual attention. Take the time to explain what works well in a given situation and what does not. Share the techniques that you have found the most successful. Set the standard of excellence in your organization by committing to personally retail more products and sponsor more new Distributors each month. Always remember - the speed of the leader determines the speed of the team. As a Leader of Leaders, You Must: 1. 2. 3. 4. 5. 6. 7. Be goal-directed and self-motivated Lead by example Exercise and inspire initiative Possess a genuine self-confidence Use creativity and imagination Know how to move others to action Support, encourage and recognize the success of others

Escaping the Rat Race Forever
To really reach success with Natureline, you must decide to be a success. Nothing can stop you if you truly decide to make your Natureline business a success. You’re about to change your life for the better. Even more, you’re about to empower many others to live a better life as well. You’re embarking on a career of challenge, adventure and growth. There is no final destination, but rather, a continuous journey of contribution. You have a one-way ticket out of the rat race and toward the lifestyle of your dreams. Your future path will not be easy—it’s not supposed to be. But it is simple. Follow the system, counsel with your sponsor and do the work, ten to 15 hours a week—and you will get to where you want to go. Success is attainable if you know what to do—then consistently approach it step by- step. This Business Plan is your road map for productive action. Your sponsorship line and Natureline have a vested interest in your success. We are here for you and we look forward to helping you live your dreams with Natureline. Welcome to the team!

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Personal Franchise Business Plan

TOOLS

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Personal Franchise Business Plan

E-Mail Message Example
(refer to Step 4 on Page 22) Remember to insert their name and yours!
[SUBJECT LINE:] Personal Franchise for you Hi [THEIR NAME],

before seen in the industry. If you know anything about how these plans work, you’re going to hallucinate when you understand this one! #3) The products are sexy and fill a huge market demand. The products are based on amazing scientific research and technology so the market potential is beyond enormous. Yet it is a simple concept that makes so much sense people "get” it right away. Everyone in the world would benefit from the products and there are numerous trends that have aligned that make these products a “gold mine”. This ensures you a stable business and income for many years to come. #4) You can make money while you sleep! Because the company is operating in multiple countries, with more on the horizon, you have a chance to build an international business that the sun never sets on! You can make money across time zones. Because of the nature of the compensation plan, positioning and timing are important. Right now I am looking for leaders who understand the power of being in at launch. You have a chance to position yourself in a prime spot to create a legacy income for life. I believe you have what it takes to do something big with this. We have about a two year window when legacy positions will be created. So do you want to hear about this? Or are you too busy with your other stuff to look? Please get back with me right away. Thanks,
[Your name]

Are you interested in looking at a side business that can generate a very serious residual income? I'm launching something huge, and I'd love to have you on my team. This company is developing into a phenomenon and we’re looking for leaders in your area. I got involved because it's a chance to be a part of a company as they enter the exponential growth curve. We’re looking for people with good teaching and training skills who want to capitalize on a chance to get in early. This is company that meets ALL of the criteria to be the next billion-dollar company in the industry. I plan to lock up a legacy position and I’m looking for leaders who want to work with me and lock in their own spots. You could be one of these people. Here are the factors that make this such a powerful opportunity right now: #1) You can be in at the beginning! The company has launched in the United States, Canada and a few months ago in Australia with an eye to Europe and Asia Pacific. So we have a real window of opportunity to get ahead in the race, before most people even know there is one. I want my people to own their own areas, before the mass market even hears of the company. We’re looking for leaders we can train in our team system to own their local market and springboard from there. #2) Big Dollar Residual Income Available. I’m sure you’re aware of how important it is to have residual income to create true wealth. With this business the compensation plan offers numerous ways to earn, with most of them residual. More importantly they have created a compensation plan mix never

E-Mail Message Two
This is a follow-up if a person expresses interest following E-mail Message One. Remember to insert their name, yours and to insert your username before the website.
Hi [THEIR NAME], Glad we had a chance to connect and that you're interested. I believe you can do great with this

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Personal Franchise Business Plan
because of who you are. We have set up a very simple system that anyone can duplicate. Please go to www.[YOUR USERNAME].enviromovement.com and review the information. Then let’s talk just as soon as you're done. We're in the window now to create LEGACY positions, and I'd love to have you on my team. Thanks, [YOUR NAME]

understand this, doing this business becomes a lot more fun! So, why not look for a way to make the word “NO” fun? Each time someone tells you “NO”, cross out one of the NO’s below. Set a goal of getting all 100 NO’s. You’ll find that a “YES” will creep in there every once in a while. Don’t let the occasional “YES” distract you from your primary goal of 100 NO’s. Don’t take this exercise lightly… it works! Get these NO’s now, while it is still easy for you to do so. Don’t wait until it becomes difficult for people to tell you “NO”. That time will come soon enough! GOOD LUCK!

One Hundred “No's”
Why are some people more successful than others? It’s a one-word answer: the word is NO! Some people have a tough time accepting the fact that they are going to hear the word NO fairly often. They get discouraged and feel rejected because they look at the word NO as a negative. Nothing could be further from the truth! The word NO simply means that nothing changes. Think about it… You approach your neighbor and ask him if he would like to learn about Natureline. He says “No”. What changed? Is he still your neighbor? Yes. Did your income go up or down? No. Nothing changed. It can’t be a negative. To be a negative, things would have had to get worse. They didn’t. Everything remained exactly the same. On the other hand, suppose he had said “Yes”. Now there are some positive changes. He will improve the performance of his vehicles and save money on fuel costs (a positive). You will earn retail profit and a bonus cheque (two positives). He may even be interested in starting his own business offering Natureline products to his friends (a positive for both of you). You can see by this example that there are no negatives in our business! There are only positives...and times when nothing changes. When someone tells you “No”, they are not rejecting you or your products. They are simply telling you that they are unable or unwilling to make any changes at the moment. Once you

NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO

NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO

NO NO NO NO NO NO NO NO NO NO NO NO NO NO

NO NO NO NO NO NO NO NO NO NO NO NO NO NO

NO NO NO NO NO NO NO NO NO NO NO NO NO NO

NO NO NO NO NO NO NO NO NO NO NO NO NO NO

NO NO NO NO NO NO NO NO NO NO NO NO NO NO

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Personal Franchise Business Plan

10 Skills That’ll Take You From Zero to Hero
Are you at a loss as to what to say to prospective customers? Are you overwhelmed with the whole process of building relationships with strangers? You are not alone. The intent of the following three step guide is to help you overcome those initial fears or apprehensions.

□ Skill 1: “I just found out…”
Say: “I just found out [select an appropriate comment below]. If you would like to know how, I would be glad to tell you.” Possible comments: 1. how to get an extra pay check every month. 2. how we can fire the boss and start our own business. 3. how we can stay at home with our children and still get a full-time pay check. 4. how we can retire five years earlier at full pay. 5. how we can take a one-week holiday every month. 6. how we can get a $100 tax refund every month. 7. how college students can earn more money parttime than their professors do full-time. 8. how housewives can earn more money part-time than their husbands do full-time. 9. how secretaries can earn more money part-time than their bosses do full-time. 10. how we can help the environment and it won’t cost us any money. Make some of your own: _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________

Step One: Breaking the Ice
How do I approach people about the various

opportunities offered by Natureline?

Insight #1: Give presentations to only those individuals
who ASK for it.

Insight #2: Only use icebreakers that:
o o o are rejection free have a good success rate never pressure or embarrass

Insight #3: Top five reasons why people will buy into
what you are saying: make money save money save time avoid effort get out of pain, discomfort or excessive stress Insight #4: People spend money either to: o o obtain desires or wants solve problems o o o o o

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Personal Franchise Business Plan

□ Skill 2: “What do you do for a living?”
Say:” What do you do for a living?” Listen intently Show interest Ask open-ended questions that draw out more information And if you are asked: What do you do for a living? Option one, say: “I show people [select an appropriate comment from the Skill #1 list].” Option two, say: “Well, [select a problem below]. What I do is [solution].” Examples: #. Problems a. Solutions 1. “You know how gas prices are on the rise.” a. “What I do is help people save money on gas.” 2. “You know how costly car repairs have become.” a. “What I do is help people save money on repairs.” 3. “You know how we waste so much water washing our vehicles.” a. “What I do is show people how to do it without water.” 4. “You know how we harm ourselves with toxic cleaning products.” a. “What I do is show people how to be healthier.” 5. “You know how we seem to pay more and more in taxes.” a. “What I do is show people how to get a tax refund every month.” 6. “You know how people end up in dead-end jobs.” a. “What I do is help them fire the boss & start their own business.” 7. “You know how many people are concerned about having enough to retire.” a. “What I do is show them how to retire in five years at full pay.” 8. “You know how costly college/ university is for most students.”

a. “What I do is show how students can earn more money part-time than their professors do full-time.” 9. “You know how there never seems to be enough time for vacationing.” a. “What I do is show people how to take a one-week vacation every month.” 10. “You know how difficult it is to stay at home with the kids & bring in a pay check at the same time.” a. “What I do is help people do just that.”

□ Skill 3: Dealing with a negative attitude
Possible questions to ask: “Would you like to do something about it?” “Have you ever considered doing something about it?” “Would you like to have more time, more freedom or more control over what you do?”

□ Skill 4: Induce negativity
Say: “What are your two biggest [name a problem]?” o o o o o o career problems? car problems? health concerns? environmental concerns? expenses in running your vehicle? problems with your job?

□ Skill 5: Create disagreement
When talking about one’s job or career, say: “That’s wonderful! I hear that it is a terrific way to make a lot of money?” or “That’s great! I hear that it is a super way to have a lot of free time?”

Step Two: Establishing Rapport
Insight #5: Try to leave each individual feeling better for having talked to you. Make them feel important.

41

Personal Franchise Business Plan Ask yourself: How can I add value to the people I come in contact with each day? Help people make a decision that is good for them.

Insight #7: People make the following five decisions in
this precise order before you are able to convince or persuade them: 1. About you –Do they trust, respect and like you? 2. About your company –What is its reputation? What values does it portray? 3. About your product or service –Does it solve a problem or address a want? 4. About your price –Do they see the value in it? Why should I buy your product/ service? 5. About the time to buy –Is this the appropriate time to buy?

□ Skill 6: Be a sympathetic listener
Listen with your eyes. Are you maintaining eye contact with that person? Listen with your body. Observe your body language: a) Are you engaged in other distracting activities? b) Are you square to the person? c) Are you using facial expressions to express interest and comprehension? Listen without your mouth. Avoid the temptation to interrupt. Express your understanding with positive affirmations and by paraphrasing (restating) for clarification.

□ Skill 8: Deflecting the Telling
Should an individual ask for all of the facts right away say: “I would like to tell you everything about who we are and what we do, but first I need to see if there is a fit between what we do and what you might be looking for. Do you mind if I ask you a few questions first? Would that be all right?” Insight #8: Seek to clarify and understand first, before suggesting a course of action.

Insight #6: Sell the sizzle, not the steak. The power in
selling is not in the telling.

□ Skill 7: Get all the facts first
Ask open-ended rapport-building questions to determine an individual’s wants or concerns, such as: “How have you changed your lifestyle to be healthier?” “What is your opinion about…?” “What is the one thing you would make better, if you could change…?” “What do you think about becoming your own boss or having your own business?” “What do you like least about….?” “What do you like most about….?” “What kind of marketing have you used in the past for your business?” “How has it worked for you?” “How would your spouse feel about having a homebased business?” “How much free time does your present job give you?” “If time and money were not the issue, where would you like to travel?”

□ Skill 9: Ask for Clarification
Say: “So, if I understand correctly, you are looking for [paraphrase the want or solution]?” “Is that correct?” or “Do I have an accurate picture?” or “Have I missed anything?”

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Personal Franchise Business Plan

Step Three: Calling in the Troops-Team Support
Insight #9: Enlist the support of your upline or enroller.
In the beginning, focus on selling just the excitement, not the product or opportunity through facts. You do not need to know everything, let more knowledgeable team members help you. Possible team strategies are: o o o o o 3-way calls 3-way meetings an invitation to a business networking event an invitation to a conference call event an invitation to a training event

like to get together so that we can talk about it. Are you available today or tomorrow?”

Apply these skills to your daily prospecting and you’ll see a dramatic change in your business and income!

Notes:
_____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ 43

Insight #10: Get into the habit of using proper phone
etiquette. Some points to keep in mind are to: o o o o o say hello use the person’s name identify yourself ask a polite “How are you?” ask if this is a good time to call

Skill #10: Touching Base on the Phone
Possible openers: o “I was just going through my phone list and we haven’t talked for awhile. Do you have a minute to chat?” “I was thinking about your situation and…” “I came across an idea that I believe will interest you! Could we get together in the next day or so to discuss it?” “The other day you shared with me that you had a challenge with [their problem]. I think I may have a solution that will work for you. Can we get together?” “I’m just running out the door and I don’t have much time. However, I want to share an idea with you that I believe will interest you! I would

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