Amul offers Fresh Pasteurized Milk.

The company Amul manufactures its products in its ISO 9001 certified plant. The product Fresh Pasteurized Milk is a solid without any fat and contains 56 parts of carbohydrates, 34 parts of protein and 9 parts of mineral. The fresh Pasteurized Milk is hygienic liquid milk which is available as a pouch-packed product.

The composition of Fresh Pasteurized Milk includes: y Amul Gold [Whole milk] contains 6 percent of fat and 9 percent solids not fat y Amul Taaza [Toned milk] comes with 3 percent fat 8.5 percent solids not fat

Amul Fresh Milk

A Quality Product from Gujarat Cooperative Milk Marketing Federation [View Profile] Anand - India Description : AMUL MILK is made from Pasteurised Milk Every 100 parts of SNF (Solids Not Fat) contains 56 parts of carbohydrates, 34 parts of protein and 9 parts of minerals. features : Amul Milk is the most hygenic liquid milk available in the market. It is pasteurised in state-of-the-art processing plants and pouch-packed to make it conveniently available to consumers.

Intensive growth strategy: Ansoff product, market expansion grid-

Companies management looking for the new opportunities to increase their sales and profits. Next it will find whether they can find new market for the current products ( Market Development). Ansoff¶s Product-Market Expansion Grid Now we¶ll discuss the four intensive growth strategies in detail. The best way to do is to attract competitors customer and looking for potential customer for the existing products. Market penetration strategy The first strategy company is looking to adapt for increasing their sales and profits. Market Penetration Figure . Marketing efforts of the company to offer their existing products in the current markets is called market penetration strategy. Company first preference to check whether they can gain more market share with their current products in their current markets (Market penetration).Then it consider their is a place to get share by introducing new products in the current market(Product Development). At last if all the strategies are not feasible in current company environment then produce new products for new market which needs lot of budget and efforts (Diversification). Ansoff¶s has proposed a useful framework for detecting new intensive growth strategies called ³product-market expansion grid´.

In these cases penetration is given as a percentage of a country¶s households who have bought that particular brand or product at least once within a defined period of time.The penetration that brands and products have can be recorded by companies such as ACNielsen and TNS who offer panel measurement services to calculate this and other consumer measures. a number that will grow to 22 percent this year and will exceed 55 percent in 2008.region.S.class etc. According to Peter Wilson of High Definition & Digital Cinema Ltd. Southwest airline in the current market by offering flights for the small distance cities.This is the process of finding new market for the new customer to increase company performance by increasing sales and profits. Dell is assembling a services portfolio that now includes e-mail disaster recovery. Market Development Figure .. spam/virus filtering and archiving via its MessageOne acquisition. Market development Strategy Developing a new market for the existing company product is called market development etc and demographical such as age. households last year. Companies can develop market on geographical such as city. Examples of Market penetration strategy Recognizing that software as a service can be a potent market penetration tool. Pakistan State Oil penetrate in Pakistan market from 40% to 65% in the duration of 4 years by developing new retail outlets. in terms of market penetration HD televisions were present in only 17 percent of

non-buying in current segments. new segments.A marketing manager has to think about the following questions before implementing a market development strategy: Is it profitable? Will it require the introduction of new or modified products? Is the customer and channel well enough researched and understood? The marketing manager uses these four groups to give more focus to the market segment decision: existing customers. competitor customers. Product Development Figure . Chinese products developed new market for their product worldwide. This strategy takes time and money for developing a new product. Marketing Manager must conduct a detailed survey to find out whether it is feasible to introduce new product in the current market. Market development strategy examples Pakistan State Oil(PSO) developing new market by exporting oil to Afghanistan. Product Development Strategy Developing or modifying new products and offering to the existing market is called product development strategy.

Diversification strategy is adopted by the company if the current market is saturated due to which revenues and profits are lower.Product development strategy examples Google developed a new browser Chrome for the existing Internet user. Diversification Strategy Diversification Strategy is the development of new products in the new market. but frequently markets new burgers. Diversification Strategy Figure Diversification strategy examples Walt Disney moved from producing animated movies to theme parks and vacation properties Canon diversified from a camera-making company into producing whole new range of office equipment. it is generally very risky and interesting strategy for entering a promising business outside of the scope of the existing business unit. . At the corporate level. McDonalds is always within the fast-food industry.

advertising. These are described below: Market penetration Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. sales promotion and perhaps more resources dedicated to personal selling ‡ Secure dominance of growth markets . The output from the Ansoff product/market matrix is a series of suggested growth strategies that set the direction for the business strategy.Introduction The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. Market penetration seeks to achieve four main objectives: ‡ Maintain or increase the market share of current products ± this can be achieved by a combination of competitive pricing strategies. Ansoff¶s product/market growth matrix suggests that a business¶ attempts to grow depend on whether it markets new or existing products in new or existing markets.

5 28.3 13.‡ Restructure a mature market by driving out competitors.4 79.5 26.5 28.3 35.2 (needs validation) 32.2 17. It is unlikely.2 12 . that this strategy will require much investment in new market research. this would require a much more aggressive promotional campaign. therefore.9 12. It is likely to have good information on competitors and on customer needs. Dairy industry in india World Production Rank 1 2 3 4 5 6 7 8 9 10 11 12 Country India United States Pakistan China Germany Russia Brazil France New Zealand United Kingdom Ukraine Poland Production (109kg/y) 114. The business is focusing on markets and products it knows well.2 24. supported by a pricing strategy designed to make the market unattractive for competitors ‡ Increase usage by existing customers ± for example by introducing loyalty schemes A market penetration marketing strategy is very much about ³business as usual´.

The government is trying hard to increase these rates . The best possible technologies are undertaken and the resources are used in fullest extent so that the sector reaches the booming phase.0 10. It ranks first in producing dairy products in India.5% where the quantity produces should be 180mt.13 14 15 16 17 18 19 Netherlands Italy Turkey Mexico Australia Egypt Argentina 11. The preset production of milk as marked in the year 2009. So the country under the regulatory bodies have gone far to increase the production of milk and other milk products to higher extent. 50% percent of the buffalo and 20 % the cattle are present in India in respect to world.2010 is 112mt which follows a growth rate of 4%.5 11. all the public and the private sector s of milk production are taken into grant. The large vegetarian sector of the India feed upon the dairy products of India. More over the country is stressing on the milk product industries to increase there production rate. The per capita availability of milk is 253grams/day. Some of the past reports of the past year found that when the production of milk was 72 million then the demand reached 80million.7 8. this is only due to higher the consumption rate.2 9. The industry has seen rapid growth in recent years.5 Indian Scenario 13% of the total production of the milk is contributed by India. The unemployment and the rates of poverty have diminished as this sector has provided ample scope to these fields. Moreover the milk and the milk products of India are highly acclaimed in different parts of the world. This part of the industry has helped the India economy in better possible ways.6 10.6 8. Some of the glaring problems of the economy are dealt with much ease. But the recent research confirmed that by 2012-21 the growth rate must increase to 5. India houses the largest livestock in the world.

pediococcin.8 million tonnes In 1997 the production of milk was 74. Nisin.3 mT In the recent years from 2009-2011 the production is 112mt The Projected rate of production of milk in 2020 would become 240 mT However so as to meet the rising demand of the consumer the production is expected to rise up to 220.150 mt by 2020. As India is the leading house of buffalos then it must concentrate on making much more of Mozzarella cheese and target them to the audience. Key areas on which the dairy farms depend in India: 1..too. The country should import high and higher value of milk products than lower values as this would help them to meet up the challenges of the growing international produce. 3. bulgarican contained in dairy powders. If the above figures are achieved then India would be able to contribute to 30-35% to world's milk production. though linked in some way or other. lysine. the cost of production and the productivity of the animals: The demands for not only the milk products are on demand but the quality is the important craze. acidophilin. probiotics. 2. The rate of milk production: y y y y y y y In 1950 the production of milk was 17 million tonnes In 1996 the production of milk was 70. dairy biologics. To increase the scope of milk production proper investments are to be done and they come in good opportunities in this sector. enzymes and coloring materials for food processing To enhance fermentation derived foods and industrial products alcohol. Apart from the main stream of dairy production some of the literally opposites. 4. etc. . Proper legal backups are to be taken to increase the quality so that it can compete and be at ape with the international standards. finds a good ground of investments that can boost up the production and other grounds in dairy farming. citric acid. Proper care should be given t the cycle of production. The competitive nature. They are as under: y y y y The investor would invest to bring out the finest buffaloes and hybrid cows To bring in more dairy cultures. The countries dairy farms must utilize their resources well and make the final products that come easy of these sources. So the lower the cost of production of the milk the profit would be more and the competitive market would also get enhanced. viz. flavor preparations. Moreover the quantity of animals is also to be increased and a better health care are to be provided to them. Bio-preservative ingredients based on dairy fermentation. processing and marketing of the commodities so produced.

khoa. To built in warehouse of north American and European qualities so to enhance the storing. To bring in good quality of food packaging equipment. More over the chocolate and the ice-cream industry also have to increase their growth rate. khoa. Industry segments: y y y y y y y Cheese is growing at 15% per annum Ice-creams are growing at 15 % per annum Chocolates this mark as the 4% of the total sweet confectionary consumed by the people Biscuits. To introduce the value added products like condensed milk. To boost up the industry two major aspects are to be dealt with and they are 1. Fluid milk. To enhance the export. The country should export quality good so too meet the levels of international market.8 % Some of the other dairy products are like curd. 2. ad even to fuel the baby foods.y y y To bring in quality dairy food processing equipments. cheese.this cover a wide range of production and contribute a huge in the industry Bread and bakery products share a 37% and a 75% of the industries share. ghee. Advantages of milk industry in India: y y y y y y y Due to high production of milk the scope of milk processing would also increase There is a improved purchasing power of the consumer The transport facilities are easy and are readily available The manufacture instruments of high quality are coming along Apart from the cooperative and public milk sectors there are certain upcoming private sectors There is highly trained and wide recourse of man power The natural resource of the country is such wide that it gives scope for further widening. .the annual growth rate from 2010-2013 is 6. powdered milk and soon that is much in demand in India and is widely consumed.