Adding Video to Team Sites

There are three prominent locations to place video on your website: 1. Video Playback Page – located under the Multimedia tab in the Top Navigation 2. Media Wall – allows visitors to play a video directly from the homepage 3. Homepage Carousel – links visitors to a particular video on the Video Playback Page To add video to your site, first log into and upload a QuickTime-based video file to the MiLB Media Upload Tool, which can be accessed at http://mediauploads.mlb.com/pressbox.html?itc=milb_pressbox#ldap Note: Firefox is the only supported browser of the Media Upload Tool. The username/password for the Media Upload Tool is the same as your log-in for the Promotion Editor, unless you were sent a specific log-in for the Media Upload Tool. Most teams should have an account already set up. Additional accounts can be obtained by emailing clubsites@mlb.com Complete video file specifications and tips are included in Appendix A. 1. Using the Media Upload Tool After logging into the Media Upload Tool, click the “Add Content” button at the top right of the main menu.

The first time you try to Add Content, you be asked to download the Aspera Connect Browser Plugin. Click “Install Aspera Plugin” (See Appendix B for details on the plug-in and troubleshooting tips.)

After you’ve downloaded the Aspera plug-in, fill in the following areas on the “Upload Content” screen (see screenshot on next page):

1. Description: Whatever you enter into the “Standalone Blurb,” “Title/Headline” and “Big Blurb” will appear as is on the Video Playback Page, so be sure to add them exactly as you want them to appear on your site. (There is an opportunity to edit these fields before adding video content to a homepage carousel.) 2. Tags: Your team tag appears by default. 3. Select File: Click “Browse” to search for the video file on your computer. Click “Upload” to complete the process. (The maximum file size is 10 GB.) 4. Date/Time: You can select a date for the video to expire, or select “No Expiry” for the video to remain on your site(s) indefinitely. a. The “go live” date indicates when the video will be made available. You have the option to save a video and have it published on a future date. b. Selecting the current button resets the publish time to the present time. c. The expiry date dictates when the system will automatically pull the item from being visible to end users. Expired content is NOT deleted. d. Selecting the no expiry check box keeps the content visible. 5. Guidelines: Click “MLB.com Media Upload Guide” to download the complete video spec sheet. 6. Click Save.

After the video is uploaded, the person who uploaded the video will receive an email that the video has been successfully uploaded and that he or she can preview the video within the Media Upload Tool if they wish. Then, after the video is processed by MLBAM’s Multimedia team, you will receive a second “confirmation” email when it is live on your Video Playback Page and able to be added to your media wall or multimedia carousel. Any questions about video formats, or how to export media to meet MLBAM’s specifications, can be addressed to the Media Delivery group in the MLBAM Multimedia Department. They can be reached at mediadelivery@mlb.com or via phone at (212) 4853466. A document detailing how to export HD files out of QuickTime is available upon request from mediadelivery@mlb.com or mm-production@mlb.com. There is also an appendix outlining these specifications at the end of this document. Note: Teams have the option to mail a tape or DVD with the video. When mailing a tape or DVD of the media to the MLB Advanced Media offices. Please address packages to: MLB.com 75 Ninth Avenue Fifth Floor – Multimedia Dept. New York, NY 10011 When mailing the media, an email should be sent to mm-production@mlb.com. The email should include the following: 1. What format the video is in, specifically is it 4x3, 16x9, etc. 2. Include the file size and running time (to insure that we have receive the full file) 3. Where the video should be posted, and what is the posting due date. 4. Who needs to be emailed links 5. Any special instructions that may be needed Audio: Audio files can also be added to the Video Playback Page via the Media Upload Tool in the following formats: .wav .aif .mp3 .m4a We prefer 48kHz, but can accept 44.1kHz. Mono and Stereo are both accepted.

2. Media Wall After you’ve uploaded a video into the Media Upload Tool and you or someone on your team received email confirmation -- this can take several hours -- a video item is automatically created in Newsroom that you can add to any short content in your Media Wall index. (note: the short content item to which you add your video will need to have both a 480x270 image and 75x42 thumbnail. These images will not appear on your site as a result of adding a video to the Media Wall short content.) 1. After you create a short content item in the Media Wall index with all the necessary elements, click the flash vid button. 2. In the pop-up window (i.e., the Related VOD index), click the Add Item button and search for the video item (You’ll need to select “video” in the Media Search box when searching for a video item.) 3. After locating the video item in the Media Search box, click the Add checkbox and the Submit Items button. 4. In the “Create Video Aliases” box that appears, click the “Skip this step” button. 5. In the Select Views box, click OK. 6. Save the Related VOD index. (If the Save button is grayed out, make sure the Related VOD index is “locked”. There is a Lock/Unlock button at the top right.) 7. Save and Generate the Media Wall index to Preview, then check the beta site to view your work. A Play button will appear over your 480x270 image on the site. Click the Play button to launch the embedded video player and view the video. 8. Generate the Media Wall index to Production. 3. Carousel After you have uploaded a video into the Media Upload Tool and you or someone on your team received email confirmation -- this could take several hours -- a video item with a 124x70 thumbnail is automatically created in Newsroom that you can add to a Carousel index. 1. Enter the Carousel index from the Main Menu of the Newsroom. 2. Scroll to the bottom of the Carousel index and locate the carousel you want to add the video to. 3. Click “Add item” in the Carousel index. 4. Search for the video item. (You’ll need to select “video” at the top of the Media Search box when searching for a video item. You can narrow your search by adding a keyword to the Headline or Kicker field.) 5. After locating the video item in the Media Search box, click the “Add” checkbox and the Submit Items button. 6. A “Create Video Aliases” box appears, giving you the ability to update the Headline, Kicker, Blurbs or thumbnail for the video. If you want to update any of these elements, click the “Alias?” checkbox. A series of fields will open up (see screenshot on next page). 7. Edit the Headline, Kicker and/or Blurbs as appropriate and click “Submit Query”. 8. In the Select Views box, click OK.

9. Save and Generate the Carousel index to Preview, check the beta site to view your work, and then generate to Production when satisfied. If you want to change the 124x70 thumbnail in a carousel item, you may do so after the video alias item is in the carousel index: 1. After creating the aliased version of the video item, highlight the item in the carousel index and click Edit Item 2. Scroll down and click the Photo (124x70) link 3. Click “browse” and search for an image on your computer to replace the existing thumbnail 4. Click Save, and then save and generate the carousel index.

Appendix A: Video Specifications
In an effort to deliver the highest quality video, and to ensure a consistent look to all your video, please review the following delivery specifications: For HD Deliveries: Preferred frame size and frame rate: 720p60, 1280x720 (960x720), 59.94fps 16-bit Audio (Mono or Stereo) We prefer 720p but will accept 1080i or 1080p. *Click here for a brief explanation of 720/1080. Accepted Codecs: Apple Pro Res 422 Apple Pro Res 422 HQ XDCAM HD422 720p60 (50 Mb/s) DVCPROHD 720p60 H.264 (a data rate of 8 mbits/sec or higher) Flip Cam’s produce an acceptable form of video as well. Their native format is typically an MP4 which is 1280x720 and has a frame rate of 29.97. A document detailing how to export HD files out of QuickTime is available upon request from mediadelivery@mlb.com or mm-production@mlb.com For SD Deliveries: Preferred frame size and frame rate: 720x480, (or 853x480) - anamorphic is preferred, 29.97fps 16-bit audio (Mono or Stereo) Accepted Codecs: NTSC DV/DV50 H.264 (a data rate 8 mbits/sec or higher) Acceptable Tape formats are: BetaSP, BetaSX, DigiBeta DVCAM DVCPRO and DVCPRO HD miniDV DVD

Additional Notes: Although HD video is preferred, it is not required. Standard Definition content is completely acceptable. Formats such as Windows Media (.wmv) and Flash (.flv, .swf, .fla) cannot be re-processed and are not an acceptable delivery format. Quicktime-based files (.mov, .mp4) are for the most part, the only file type accepted. Clubs wishing to deliver content with codecs and video formats not listed above will be handled on a case-by-case basis. All editing at MLBAM is performed on Mac’s, using Final Cut Pro. To publish media to the various websites and partners, a sophisticated Digital Asset Management system is employed. The media is transcoded thru D.A.M. into several bitrates and sizes; as a result teams and sponsors cannot deliver compressed media such as Windows Media or Flash files, as web-based files cannot be re-transcoded. If there are specific questions on how to export media to meet MLBAM’s specifications, please email mediadelivery@mlb.com In your email to the Media Delivery group, please include as much information as possible, including: What operating system: Mac OSX or Windows What editing software is used: Avid, Final Cut Pro, etc. What the source footage is: Is it Standard Definition or High Definition? If it is SD, is it 4x3 or 16x9? Is it anamorphic? If it is HD, is it: 720p, 1080i, or 1080p? A document can be provided with a brief description of how to export a file through QuickTime, since most major editing systems (including iMovie) have a QuickTime Export Component, these settings should be easy to replicate for most producers.

Appendix B: Installing the Aspera Plug-in
1. Select the version of the plugin which is suitable for your Computer (MAC / PC)

2. Once you have selected the appropriate version for your computer click “Download” 3. Once the file has downloaded quit all open web browsers (Internet Explorer, FireFox, Safari etc.) 4. To finish installation PC users should follow steps on 2.1, Mac users skip to 2 .2 Installing Aspera Plugin on a Windows/PC computer When prompted choose “Save File” After clicking download a security warning will pop up, click “Run” After the file has downloaded the setup window will appear. Click “Next” Choose “I Accept the License Agreement” and click “Next” Press “Next” again to begin the install When the install is done click “Finish” Installing Aspera Plugin on a Mac Go to your downloads folder Open (double click) AsperaConnect[version number].dmg Double click on Aspera Connect Installer A warning will pop up, click open In the install window press “Continue” on the first two screen When the legal notice pops up, click “Agree

For Installation Location choose “Macintosh HD” and press “Continue” Press “Install”. When the install is finished click on “Done” The end user is required to install the Aspera plugin to facilitate uploading and downloading of media. If there is a problem installing that plugin, the end user should contact their Information Technology (IT) department or help desk. In order to install the Aspera plugin you may need an Administrators password to install software on your machine. Corporate computers are sometimes locked down to reduce the threat from viruses. After installing the plugin the user should be able to upload media to the Upload Tool/Pressbox. If unable to do so, the user should verify that the plugin is installed successfully by attempting to download content that is already available on the site. If a user can download content, then the problem could be related to local network configuration. When reporting potential issues, always include a screenshot of the Pressbox or Aspera error, the file name that you are trying to download/upload, and session time stamp. In addition, please include the web browser version, operating system, and aspera client version to assist in troubleshooting. Additional Information regarding the Aspera Plugin is available here: http://www.asperasoft.com/en/products/client_software_2/aspera_connect_8

Sign up to vote on this title
UsefulNot useful