TOSHIBA -Meeting challenges with innovation

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Company description Toshiba's early history has two stages: 1875 saw the establishment of Tanaka Seizo-sho (Tanaka Engineering Works), Japan's first manufacturer of telegraphic equipment. Its founder, Hisashige Tanaka (1799 - 1881), was well known from his youth for inventions that included mechanical dolls and a perpetual clock. Under the name Shibaura Seisaku-sho (Shibaura Engineering Works), his company became one of Japan's largest manufacturers of heavy electrical apparatus. In 1890, Hakunetsu-sha & Co., Ltd. was established as Japan's first plant for electric incandescent lamps. Subsequent diversification saw the company evolve as a manufacturer of consumer products. In 1899, the company was renamed Tokyo Denki (Tokyo Electric Co.).In 1939, these two companies, leaders in their respective fields, merged to form an integrated electric equipment manufacturer, Tokyo Shibaura Denki (Tokyo Shibaura Electric Co., Ltd.). The company was soon well known as 'Toshiba,' which became its official name in 1978. During the time, Toshiba became the world leader in high technology, being an integrated manufacturer of electrical and electronic products, which include:
• Information & communications equipment and systems - PC and other computer systems,

storage devices, telecommunications equipment, social automation systems, medical electronics equipment, space related products, etc.

Electronic components & materials - semiconductors, electron tubes, optoelectronic devices, liquid crystal display, batteries, printed circuits boards, etc.

• Power systems & industrial equipment - industrial apparatus, power generating plants,

transportation equipment, elevators & escalators, etc.
• Consumer products - video and digital home products, home appliances, etc.

So, the main Toshiba’s business domains can be structured as follows:

The company is today the world's 10th largest integrated manufacturer of electric and electronic equipment.708 -197. . being implemented in 62 countries.The company has a proud tradition of achievement.718 (As of March 31. In more than 130 years of operation. and enjoys annual Net Sales of over US$60 billion on a consolidated basis. Toshiba has recorded numerous firsts and made many valuable contributions to technology and society. It has headquarters all around the world.2008) .employees worldwide. has over 190.

namley: • • • • • Innovation.Toshiba’s Mission and Values Toshiba’s mission is: “to create value for society while maximizing enterprise value and profitability”. In this sense the main Toshiba’s commitment is to help create a higher quality of life for all people. Toshiba established a common set of values. Customer satisfaction Social responsability Trustworthiness Surprise . and to do our part to help ensure that progress continues within the world community. they seek new approaches that help realize the goals of the world community. including ways to improve the global environment. To fulfill its mission and commitments. and which lead to a thriving. They are looking to serve the needs of all people by implementing forward-looking corporate strategies while carrying out responsible and responsive business activities. healthy society. By continually developing innovative technologies centering on the fields of Electronics and Energy. Toshiba commitment for the future is to create products and services that enhance human life. In other words. they focuses on being a premier consumer electronics company which manufactures and sells innovative and technologically advanced products as it endeavors to improve the quality of life within the global community. In the same time.

• • • • Sensation Safety Comfort Quality .