Questionnaire

Dear Respondent I, ABHISHEK MITTAL student of BBA, CSHTM, Rajpura, is working on project “Brand awareness & preference regarding HAVELLS GREEN CFL”. The following questions are the main instrument of my survey. So please give your opinion up to the best of your knowledge. 1. Do you sell CFL?
• Yes . • No .

2. How many brands of CFL you sell?
• 1 • 2 • 3 • 4 • Any Other  ............................................... LXIV

3. Which brand of CFL frequently sells at your counter?
• • • • • • • • • • • • • • Havells  Philips  Crompton  Any Other  ………………………………

4. What do you feel about service of the Havells Company?
Very good  Good  Average  Poor  Very Bad 

5. Do you agree with the price of Havells GREEN CFL is competitive?
Strongly Agree  Agree  Disagree  Strongly Disagree  Can’t Say 

6. The promotional activities of Havells Company are……………
• Very Good  • Good  • Average 

• Poor  • Very Bad 

7. In your opinion the new adjustment policy of GREEN CFL in the form of 7% less in bill is……….
• • • • Useful  Useful to some extent  Wasteful effort  Can’t Say 

8. What type of products do you want to sell?
• Quality Products  LXV • Guarantee Products  • Any Other  …………………………….. • • • • • Always available  Occasionally Available  Occasionally unavailable  Always unavailable  Can’t Say 

9. Availability of GREEN CFL in the market.

10. Your suggestions for improving the quality of Havells GREEN CFL… ……………………………………………………………………………….. ………………………………………………………………………………. ……………………………………………………………………………….

Personal Profile
Name ……………………………………………………………… Age ………………….. Address ……………………………………………………………….. ……………………………………………………………….. ………………………………………………………………. Phone/Mobile No ……………………………………………….
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Place………………… SIGNATURE Date………………….

Questionnaire

Dear Respondent I, ABHISHEK MITTAL student of BBA, CSHTM, Rajpura, is working on project “Brand awareness & preference regarding HAVELLS Green CFL”. The

following questions are the main instrument of my survey. So please give your opinion up to the best of your knowledge. 1 How did you get to know about Havells GREEN CFL?
• Peer Group  • Family Member  • Media  • Any other  …………………….. 2. In your opinion the most influential media to advertise

is…………..

• Newspaper  • Television  LXVII • Radio  • Any Other  ……………………… • • • • • • • • • • • • • • • • • • • • Very good  Good  Average  Poor  Very Bad  Very High  High  Normal  Low  Very Low 

3. The quality of Havells GREEN CFL is……………

4. The price of Havells GREEN CFL……………………

5. In your opinion the brand image of Havells GREEN CFL is………
Very Good  Good  Average  Bad  Very Bad 

6. Reasons for your preference for Havells GREEN CFL………….
Price  Quality  Safety  Brand Image  Any Other 

7. With the increase in the price of GREEN CFL (For meeting increased cost of production) your purchase behaviour will………….
• Never Change  • Change to some extent  • Totally Change  LXVIII • Can’t Say 

ATTEMPT QUESTION 10 TH IF YOUR ANSWER OF 9 TH QUESTION IS “NEVER CHANGE” 8. Factors for purchasing Havells GREEN CFL on higher price :
• Save electricity  • Durability  • Brand Name  • Eco Friendly  • Any Other  …………………………………….. 9. Please specify the shortcoming in Havells GREEN CFL?

.................................................................... …………………………………………… 10.Your suggestion for improving the quality of Havells GREEN CFL : …………………………………………………………………………….. ……………………………………………………………………………. 11. In your opinion what is more important ………………
• • • • Quality  Price  Guarantee  Any Other 

Personal Information
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Name ………………………………………………….. Age …………………………. Address ………………………………………………………………. ………………………………………………………………. ………………………………………………………………. ………………………………………….. Phone No …………………………………………. Place……………………… SIGNATURE Date………………………
LXX