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builds recognition and reinforces our positioning. The Signature consists of two elements: 1. This ensure legal protectability. This signature is the foundation to our identity and exists on a wide variety of media and marketing materials. the relationship between theese elements should never be altered.CORPORATE STylE GuidE Corporate Logo Usage CORPORATE LOGO/SIGNATURE The Mellanox Technologies signature is used to represent the organization in all its activities. the symbol 2. the logotype Because the signature is a registered trademark. SIGNATURE LOGOTYPE CORPORATE 2-COLOR LOGO/SIGNATURE PMS 274 Blue 60% Black GRAYSCALE LOGO 100% Black 60% Black 2 | Mellanox Technologies | december 2009 PAGE 1 .
The hroizontal version is used as an EXCEPTION.CORPORATE STylE GuidE LOGO VARIATIONS These accepatable variations of the corporate logo should only be used when space or application dicatate its use. CMYK CONVERSION COLOR Blue Gray CYAN 100 0 MAGENTA 100 0 YELLOW 0 0 BLACK 28 60 RGB CONVERSION COLOR Blue Gray RED 14 102 GREEN 0 102 BLUE 89 102 WEB CONVERSION COLOR Blue Gray RED 0E 66 GREEN 00 66 BLUE 59 66 Mellanox Technologies | december 2009 | 3 .
The gray area (see illustration at left) indicates the minimum amount of clear space that must surround the signature in all applications. Exceptions require approval prior to use.5” 4 | Mellanox Technologies | december 2009 .CORPORATE STylE GuidE Logo Clear Space and Size LOGO CLEAR SPACE The signature should always be surrounded by an adequate amount of clear space in order to set it off from other elements. X X LOGO MINIMUM SIZE Stacked Logo No smaller than 1” Horizontal Logo No smaller than 1. Minimuim clear space is specified in units of “X. No other elements should infringe in the clear space.” X equals the height of the “x” in Mellanox.
but should always have the the logomark (bridge). The signature or logotype should NEVER by used separately. Do not change the colors of the logo or logotype. The Logo should be used as a single unit.CORPORATE STylE GuidE Logo Usage LOGO USAGE GUIDELINES This is the official corporate logo. Do not rearrange or stack the logomark and logotype. Mellanox Technologies | december 2009 | 5 . The logotype should never be used alone.
Do not enlarge or shrink the logo or the logotype separately. White is the recommended background. Do not place logo on a background or backgrounds with conflicting colors. 6 | Mellanox Technologies | december 2009 .CORPORATE STylE GuidE Logo Usage LOGO USAGE GUIDELINES Do not tilt or skew logo.
• Do not enlarge or shrink the logo or the logotype separately. • Do not change the colors of the logo or logotype. Mellanox Technologies | december 2009 | 7 .CORPORATE STylE GuidE Secondary and Product Logos Mellanox product or secondary logos should also be used with the same requirements as the corporate logo. • Do not tilt or skew logo. • Do not rearrange or stack the logomark and logotype. • White is the recommended background. • They should always be surrounded by an adequate amount of clear space in order to set it off from other elements. • The Logo should be used as a single unit. • Do not place logo on a background or backgrounds with conflicting colors.
Arial or Helvetica may be substituted for Univers for online applications and Powerpoint Univers LT 39 Thin Ultra Condensed univers lT 45 light Univers LT 45 Light Oblique Univers LT 47 Condensed Light Univers LT 47 Condensed Light Oblique Univer LT 53 Extended Univers LT 53 Extended Oblique Univers LT 55 Roman Univers LT 55 Oblique Univers LT 57 Condensed Univers LT 57 Condensed Oblique Univers LT 59 Ultra Condensed Univers LT 63 Bold Extended Univers LT 63 Bold Extended Oblique Univers LT 65 Bold Univers LT 65 Bold Oblique Univers LT 67 Bold Condensed Univers LT 67 Bold Condensed Oblique Univers LT 73 Black Extended Univers LT 73 Black Extended Oblique Univers LT 75 Black Univers LT 75 Black Oblique Univer LT 85 Extra Black Univers LT 85 Extra Black Oblique Univers LT 93 Extra Black Extended Univers LT 95 Extra Black Extended Oblique Bank Gothic BT LIGHT Bank Gothic BT Medium Bank Gothic BT LIGHT Bank Gothic BT Medium Bank Gothic BT LIGHT Bank GothiC BT Medium Bank Gothic BT LIGHT Bank Gothic BT Medium Bank Gothic BT typeface is primarily used for Speciality Headlines and Subheads larger than 11 pt.CORPORATE STylE GuidE Typography FONTS Univers LT (True Type Version) is the primary fonts used on all corporate materials. Bank Gothic should not be used for body copy or type smaller than 12 pt It can be used in different colors. screened or reversed out of a background 8 | Mellanox Technologies | december 2009 .
CORPORATE STylE GuidE Color Palette SECONDARY CORPORATE COLORS COLOR PMS 158 ORANGE PMS 130 GOLD 30% BLACK CYAN 0 0 0 MAGENTA 61 30 0 YELLOW 97 100 0 BLACK 0 0 30 OTHER COLORS COLOR PMS 295 BLUE PMS 535 BLUE PMS 371 GREEN PMS 384 GREEN PMS 194 RED COLOR PMS 295 BLUE PMS 535 BLUE PMS 371 GREEN PMS 384 GREEN PMS 194 RED CYAN 100 42 43 18 0 RED 0 149 79 159 171 MAGENTA 57 27 0 0 100 GREEN 69 169 111 166 6 YELLOW 0 7 100 100 64 BLUE 124 202 25 23 53 BLACK 40 0 56 31 33 SUGGESTED COLOR COMBINATIONS PMS 274 PMS 535 PMS 274 PMS 158 PMS 371 OMS 295 PMS 130 PMS 371 PMS 295 PMS 158 60% BLACK PMS 130 60% BLACK PMS 195 60% BLACK PMS 158 Mellanox Technologies | december 2009 | 9 .
it is typical practice to provide a trademark attribution statement in small print at the end of the specific article. MELLANOX TRADEMARKS BridgeX CORE-Direct FabricIT PhyX Virtual Protocol Interconnect MELLANOX REGISTERED TRADEMARKS Mellanox ConnectX InfiniBlast InfiniBridge InfiniHost InfiniRISC InfiniScale InfiniPCI 10 | Mellanox Technologies | december 2009 .. Avoid plural or possessive forms of the mark Never use a mark in the plural form or the possessive form. and 3. Copyright Notice The notice should always contain: 1. Using the trademark properly is necessary in order to demonstrate that a mark is used in commerce. Registered Trademarks and Copyrights A trademark is a word. the mark must be used with the first or most prominent appearance of a trademark in a publication or document. Appropriate placement of trademarks within text Generally. All other trademarks are the property of their respective owners. EXAMPLE: © 2009 Mellanox Technologies. phrase. or the word “Copyright”. logo. INCORRECT: ConnectX® is the best adapter on the market. but need not be used with each subsequent appearance. symbol or design. As a safeguard. For example: ConnectX is a registered trademark of Mellanox Corporation. or a combination of these elements. CORRECT USE: ConnectX® adapters are the best on the market. Always use the mark as an adjective It is very important to always use the marks as adjectives and always with the generic terms which they modify. The year of first publication of the work.CORPORATE STylE GuidE Trademarks. used to identify or distinguish the goods and services of one company or individual from others. The name of the owner of copyright in the work. The symbol © (the letter C in a circle). CORRECT USE: “ConnectX® compatible adapters are the best on the market. A trademark should never be use it as a noun or a verb. which is a fundamental requirement for trademark ownership in the United States. Trademark Attribution Statement For publications containing third party trademarks. Never hyphenate trademarks INCORRECT: ConnectX®-compatible adapters are the best on the market. use additional markings rather than fewer within a document. 2.
CASE STUDIES Always use corporate fonts and document style sheet settings. Mellanox Technologies | december 2009 | 11 .CORPORATE STylE GuidE Sample Documents PRODUCT BRIEFS Always use corporate fonts and document style sheet settings.
ONLINE eNEWSLETTERS and BANNER ADS Always use corporate fonts and colors.CORPORATE STylE GuidE Sample Documents PRODUCT BROCHURES Always use corporate fonts and document style sheet settings. 12 | Mellanox Technologies | december 2009 .
Mellanox Technologies | december 2009 | 13 .CORPORATE STylE GuidE CORPROATE AND PRODUCT ADS Always use corporate fonts and colors.
CA 94085 Tel: 408-970-3400 • Fax: 408-970-3403 www.com . Director of Marketing Communications Tel: 408-916-0008 Email: Brian@mellanox.CORPORATE STylE GuidE For more information on Mellanox Branding standrads or questions on typefaces and style considerations for a particular application. Sunnyvale. Suite 100.mellanox. contact: Mellanox Marketing Contact: Brian Sparks.com 350 Oakmead Parkway.
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