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Tips for a successful presentation
Your business idea pitch should be concise, captivating, and convincing. Here are some tips for a 10 slide presentation for a startup.
Cover slide • Your captivating tagline • Your vision or mission • Your contact information 1. The Problem • Plausible problem description, illustrated with a short personal story, if possible • Is it a real problem (not only my own one)? • What happens if we do not solve it? • How big is the market opportunity? • How established (or nascent) is the market? • Do you have a credible claim on being one of the top two or three players in the market? 2. Your Solution • What is your product/service? • How does it solve your customer’s problem? • What is unique about your product/ service? • What are the beneﬁts of your solution?
3. Business Model • How do you make money? • What resources and partnerships will you need? • What costs do you need to cover? • What is required to become proﬁtable? 4. Underlying Magic/Technology • Less words, more diagrams, ﬂowcharts and pictures • Bring prototype along, show it, results of studies • Intellectual protection strategy 5. Marketing and sales • Who are your customers (list)? • How will you reach the target customer? • What is your sales, marketing and distribution strategy? • What is the current sales pipeline? • Always mention market research studies source (Forrester etc)
© 2011 AE Partners Oy
• Make me think. These tips are provided by Aarni Heiskanen. It should be clear how you expect the company to perform top line and bottom line three years out. David Cowan Tips from investor/advisor David Cohen • Grab me! • Tell me quickly what you do and why I should care. Projections and milestones • No graphs (investors prefer ﬁnancials in a table) • For each time period. • Show. • Make me laugh. • Contradict conventional wisdom.6. ﬁnancial metrics/revenues)? • What has been the progress to date (make reality and future clear)? • What are your future milestones? 10. Summary and call to action • Summary of what you are offering. • What are the proposed next steps.www.ﬁ 2 . add headcount and cash balance. Founder and CEO of AE Partners . • Get another meeting! • People will listen or read – They will not do both! • I’m really going to remember one or two things you said. • Don’t rely on things outside your control. • Explain the pain. • Be speciﬁc. Guy Kawasaki Brad Feld. • Pricing and quantities could be helpful • What funds have already been raised? • How much money are you raising and at what valuation? • How will the money be spent? • How long will it last and where will the company "be" on its milestones progress at that time? • How much additional funding do you anticipate raising & when? 9. team. and how much capital will be required now and later. • Establish credibility. Team • Who is your management team? • What is their experience? • What pieces are missing and what is the plan for ﬁlling them? 8. Inspiration and sources Jean-Pierre Vuilleumier. • Be appropriately different. and why it is a feasible investment. Competition • Who is your existing & likely competition? • What are the competing technologies? • Who is adjacent to you (in the market) that could enter your market (and compete) or could be a co-opted partner? • What are their strengths/ weaknesses? • Why are you different? 7. • Illuminate the problem. • Make it painfully obvious that I should pay attention. • Play on a known fear. Status and Timeline • What is your stage of development (technology/product. don’t tell.aepartners. • Questions/answers. not general.