Staci E.

Baird

San Francisco, CA staci@girljournalist.com @girljournalist | facebook.com/girljournalist | linkedin.com/in/girljournalist

PROFILE I’m a visionary professional that connects the latest technology with the best of public interest journalism. As an expert in digital storytelling, I envision journalism in a completely new way. Skilled user and avid champion of social media. I’m enthusiastic about new paradigms in communication and media, as exemplified in my presentation at various online and new media conferences: • “How to incorporate mobile into your curriculum” Presented as part of the Knight Digital Media Center “Mobile Symposium,” Spring 2011 • “Go Mobile” Tips and Tools for Journalists Presented at the Journalism Association of Community College State Convention, Spring 2011 • “Social Media for Journalists” Presented to Knight News Fellows class of 2011, Stanford University, Fall 2010 • “Secrets to Personal Branding” Panelist at the Society of Professional Journalists Convention & National Conference, Fall 2010 EXPERIENCE SUMMARY • Proven ability to work collaboratively with peers, management, contractors and third-party vendors to ensure projects are completed on-time and within budget. • Professional experience in the field, exemplified through jobs at CBS Interactive, SFGate, Lucasfilm, E.W. Scripps Newspaper Interactive and MSN Money. • Consultant to numerous publications seeking to incorporate social and mobile media into their operations.

PROFESSIONAL EXPERIENCE Senior Fellow USC Annenberg/California Endowment Health Journalism Project March 2011 - present Provide individualized coaching and technical assistance to health reporting fellows. Guide fellows in the development of a plan to build audience and promote engagement, including using social media for information gathering, crowd sourcing, and stimulating community conversations. Help fellows learn to measure and report progress via Google Analytics, TweetReach, TwitterCounter, and other buzz tracking tools. Lecturer San Francisco State University, Journalism Department Aug 2009 - present Teach Digital News Gathering and Contemporary News Media classes. Write curriculum, lead classroom lectures, discussions and labs on the latest technology, tools and skills for digital media, including mobile and social media. As student publication teach advisor, assist students in day-to-day production and publication of newspaper and magazine websites. Provide guidance and strategic direction for student publica-

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tions’ social media campaigns. Provide strategic direction and development support for mobile news products. Relaunched news and magazine websites in spring 2011. Moved from MoveableType to WordPress. Guided the production and publication of the first student magazine iPad issue. Quoted in MediaShift article How to integrate social tools into the journalism classroom: http://to.pbs.org/hm57tN Associate Content Producer CBS Interactive/BNET Sept 2009 - March 2011 Helped maintain and track BNET's social media presence on Twitter and Facebook. Built and managed email newsletters. Published articles and blog posts for BNET.com. QA’ed new systems. Grew BNET Facebook presence from 200 fans to more than 2,000. Grew BNET Twitter followers from 300 to more than 2,000. Helped develop more formal process for updating and maintaining social media presence. Senior Internet Marketing Manager Lucasfilm/LucasArts Jan 2008 - Sept 2009 Collaborated with marketing team to develop and execute online marketing and community strategies and other online direct-to-consumer communications. Managed the creative and technical development of multiple online marketing initiatives including banner and search campaigns, widgets, email newsletters, and product websites. Coordinated development and implementation with team members in marketing, pr, operations, business affairs, licensing, research and finance. Directly managed community manager and daily conversations with the community. Managed the design, development and launch of seven online campaigns which included establishing and managing ongoing content strategies. Established LucasArts social media presence on Twitter and Facebook. Hired the RIGHT Web Producer/Community Manager to help grow Twitter feed to more than 40,000 followers. Innovations Project Manger E.W. Scripps Newspaper Interactive April 2007 - Jan 2008 Coordinated, tracked, researched and assisted with the implementation and execution of rapiddevelopment innovation projects and new business efforts emerging in E.W. Scripps newspaper markets. Helped develop, design, launch and adjust these startup businesses, gauged and measured the progress of projects using Google Analytics and Omniture. Worked closely with individual newspapers and/or startup managers as well as with team members in operations, technology, marketing, advertising, research and finance. Multimedia Manger MSN Money 2007 Managed team of four multimedia reporters to develop multimedia stories for MSN Money. Coordinated with design, development and test teams to rollout new technology products. Maintained schedule of project life cycle phases through spreadsheets, Microsoft Project and Microsoft Sharepoint. Served as communication point between technical and editorial teams during development.

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Multimedia Coordinator University of Kansas Aug 2004 - Aug 2006 Helped design and build the Stauffer Multimedia Newsroom which integrated newspaper, tv and radio staff in a converged workspace. Managed student web producers during newsroom shifts and guided reporters, editors and producers in the production of multimedia stories for tv.ku.edu. Launched the first J-School blog and published behind-the-scenes reports about life in the newsroom. Managed a team of student designers and developers to build a Django-based CMS for the student-run KUJH-TV website. Helped to develop the online journalism and multimedia reporting syllabi and led class workshops in multimedia production.

CONSULTING/FREELANCE Fellow, Knight Digital Media Center Mobile Symposium Educating the Next Generation of Mobile Journalists: http://bit.ly/lHYf2V

Spring 2011

Summer Intern, SFGate Summer 2010 Published news content to Twitter and Facebook. Monitored conversations and feedback on Facebook page, tracked social media stats, and produced photo galleries. Researched community news project and recommended strategies for increasing community engagement with SFGate. Community Manager, Bizmore.com Spring 2010 Developed social media strategy, managed day-to-day social media activities, wrote for weekly newsletters and blog. Assisted with development and QA of Drupal site. Instructor, Journalism & Women Symposium summer camp Blogging workshop Instructor, Knight Foundation Reunion Social Networking Workshop Social networking workshop Instructor, Journalism & Women Symposium Multimedia workshop Fall 2009

July 2009

May 2009

University of Tennessee School of Journalism and Electronic Media Fall 2006 Worked with developer to design, build and implement Django-based CMS for tnjn.com.

EDUCATION University of Kansas, School of Journalism & Mass Communications M.A. (ABT) Journalism, News & Information University of Phoenix B.S. Business/Information Systems

2006

2001

PUBLISHED ARTICLES Lessons learned from a student magazine’s first iPad issue: http://bit.ly/lejpcD 5 “Rules” for journalists using Storify: http://bit.ly/iQEleg

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7 tips for teaching mobile media to journalism-students: http://bit.ly/kK9sYh Posted on the Knight Digital Media Center Mobile Symposium Blog April 17, 2011 Facebook IS for journalists: http://bit.ly/lrzIDD Should you ban Facebook at the office? http://bit.ly/lV7O5J Posted on Bizmore.com May 13, 2010 On Twitter, Quality - Not Quantity - Is Key: http://bit.ly/jBs1OF Posted on Bizmore.com March 25, 2010 AWARDS & RECOGNITION Fellow, Indiana University, Summer 2010 Finalist, Adobe Max Award, 2008 Loeb Award for Online Financial Journalism, 2008 Best Independent News Website, SPJ Region 12, 2008 Best in Business, Society of American Business Editors, 2007 Bruce Linton Graduate Award in Broadcast, 2006 First place Website Design, Kansas Professional Communicators, 2005 First place Undergraduate Student Station Website, Kansas Professional Communicators, 2005

AFFILIATIONS/MEMBERSHIPS Online News Association Society of Professional Journalists Association for Education in Journalism & Mass Communication Intercollegiate Online News Network, founding member

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