You are on page 1of 7

concept

Mass Mailing

CONCEPT PAPER

Mass Emailing

Contents
a) b) c) d) e) Introduction Key advantages of eMail Campaign Email Samples Reporting features Cost

Draft by:
Gaurav Verma
email: vermag@gmail.com mobile : +91 9717004624

Dated:
2nd June 2011

Gaurav Verma Mobile: +91-9717004624 Email: vermag@gmail.com web: www.gauravverma.co.in

Page 1 of 7

concept

Mass Mailing
Introduction
Email Campaigning is one of the most powerful tool available to businesses of all types and sizes to aggressively engage with existing & prospect customers. No matter how you define success, you can achieve outstanding results with email Campaigning while investing only a small amount of time and an even smaller amount of money.

Why Email Campaigning?


Experts and small businesses agree: 54% of small businesses surveyed rated e -mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.

Benefits
Businesses engage in email Campaigning because it works. And works well. Here are the numbers...
y y

72% of respondents to an Econsultancy survey in early 2011 described email's ROI as excellent or good. ( reference). According to research conducted by the Direct Marketing Association, e mail Campaigning was expected to generate an ROI of $42.08 for every dollar spent on it in 2010. As such, it outperforms all the other direct marketing channels examined, such as print catalogs ( reference). The ForeSee Results 2010 report on the effectiveness of social media found that promotional emails were the second biggest influence on retail website visits. The biggest influence was familiarity with the brand (reference). A MerchantCircle survey of over 8,000 local business owners in the US found email Campaigning cited by 35.8% as a Top 3 mos t effective Campaigning or advertising method. Only social network profiles and search engine marketing scored higher (reference). In Datran Media's 2010 Annual Campaigning & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email. This was the top result ( reference). The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e -newsletter campaigning are considered the second-most effective tool for generating conversions, just behind SEO (reference).

Gaurav Verma Mobile: +91-9717004624 Email: vermag@gmail.com web: www.gauravverma.co.in

Page 2 of 7

concept

Mass Mailing
Key advantages to a Real Estate Developer
1. Biggest influence for Brand familiarity & visibility 2. Driving visitors to website, facebook and blog 3. Proactive communication channel with existing subscribers, event visitors and contacts 4. The call to action is clear: Click here to take advantage of this offer, or to learn more about our product, or to attend this event , or new product arrives/arrived. 5. Critical tool to strengthen relationships 6. Encourage trust and cement loyalty 7. Get more referrals, more easily 8. Track who reads and responds 9. Most Important to promote & push SALES

Let's not get carried away


Just like a garden only bears fruit if manage d properly, so it is with email campaigning. We know it can work, but you have to get the basics right. The basics of building a list of people who want to hear from you, crafting a message, and ensuring the emails get through to those on that list. It's not that simple, unfortunately. Quite apart from the complexities of designing and delivering email messages to the right people, getting them to actually read and respond to your message, and measuring and analysing the results, there is the issue of permission.

What's "permission"?
Responsible email campgain is based on the idea of perm ission. This is a complex issue. Essentially, you need an email address owner's permission before you can send them a commercial email. If you don't have this permission, then the recipients of your mail may well regard your message as spam; unsolicited commercial (bulk) email. You do not want to send spam! If you are accused of sending spam, then you may find your email accounts closed down, your website shut off, and your reputation in tatters. In some parts of the world, you may even be breaking the l aw. Some examples of permission: 1. When a prospect customer sign up for an event or while attending signs your visitor book/log. 2. Is a registered user from social media (facebook, twitter etc.) 3. Has subscribed to your blog 4. Or sign up at any of the outlet/institution selling your product by saying he want to know more about your product/updates 5. Your customer buys something from your online store and also ticks a box marked "please send me news about product updates via email". You now have "permi ssion" to send that person product updates by email, provided you also give them the opportunity to rescind that permission at any time.
Gaurav Verma Mobile: +91-9717004624 Email: vermag@gmail.com web: www.gauravverma.co.in Page 3 of 7

concept

Mass Mailing
eMail Samples
Sample 01:

Gaurav Verma Mobile: +91-9717004624 Email: vermag@gmail.com web: www.gauravverma.co.in

Page 4 of 7

concept

Mass Mailing
Reporting Features

Gaurav Verma Mobile: +91-9717004624 Email: vermag@gmail.com web: www.gauravverma.co.in

Page 5 of 7

concept

Mass Mailing

Gaurav Verma Mobile: +91-9717004624 Email: vermag@gmail.com web: www.gauravverma.co.in

Page 6 of 7

concept

Mass Mailing

Cost to an enterprise
Description eMail Service cost on www.mailchimp.com For 2000 subscribers and 12000 emails a month* Service setup and List Setup (contacts imports) (One time) Single template design for multiple Campaigns Single eMail design, relaying and report generation Monthly List management cost Subscribers form your website, blog, facebook, and other channels (one time) * If we go for higher volume of contacts and emails per month then we require to buy the Pro plans from www.mailchimp.com and its charges would be on actual. Costs Free

Gaurav Verma Mobile: +91-9717004624 Email: vermag@gmail.com web: www.gauravverma.co.in

Page 7 of 7