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G M D T

MATTHEW TORRES
GRAPHIC DESIGNER

RELEVANT PROFESSIONAL EXPERIENCE
Senior Graphic Designer / Art Director Sunfood / El Cajon, California / January 2012—April 2013 Transformed brand image to position itself as a leader in the organic & natural food industry. Previous branding efforts were inconsistent and did not create a positive identity or brand recognition. Responsible for all rebranding efforts included wholesale catalogs, price list, packaging, photography, trade show graphics, web banners, social media, weekly consumer & monthly wholesale newsletters, print collateral, including recipe cards, discount offers, and special events. Redesigned over 85% of packaging for wholesale products, including 91% of top selling items. Ensured all product packaging followed USDA, FDA, CCOF, & Non-GMO Project specifications, including nutrition facts, UPC codes, product benefits and claims. Created new stand-up packaging of core SKUs for Canadian market following strict Canadian Food Inspection Agency packaging guidelines. Cut down printing expenses between 50—80% on labels and marketing material without compromise to quality by working with new vendors and renegotiated terms and strengthened relationships with existing vendors. Researched materials & printing solutions for flexible packaging and developed all technical sketches of stand-up pouches. Managed social media networks (Facebook, Twitter, Pinterest, Instagram) to broaden brand awareness, increase sales, showcase recipes, and promote new products. As more products were introduced with new packaging, an immediate impact was noticed in sales with the rebranding, demand increased, creating shortages, and supply was reforcasted to meet demand. Project managed with wholesale, retail, product, procurement, and production teams to maximize efforts and minimize redundancies of tasks. Graphic Designer SD Creative Media / San Diego, California / January 2012—July 2012 Produced print ready artwork and social media flyers for upscape local venues including Vin de Syrah, Firehouse, and Analog Bar. Rebranded a recurring weekly themed promotion for Analog Bar that captured the essence of the venue and also the focus of the event. Redesigned menu for Dirty Birds to reflect new direction of the restaurant. Strengthened brand awareness through print advertisements in Pacific San Diego Magazine as well as sending out a weekly newsletter of all current and upcoming events for the venues. Production / Senior Graphic Designer / Art Director Clinch Gear / La Mesa, California / May 2009—November 2011 Lead a small design team at a mixed martial arts & wrestling brand in a multi-fold position across sales, marketing, custom orders, and production departments. Managed and performed all design aspects of semi-custom & custom order development including research, mockup design, production art setup for dye sublimation & heat transfers, logo recreation, and color matching & approval. Created consistent branding across various mediums, for screen and print, including business cards, sales catalogs, sell sheets, hang tags, screenprinted labels for garments, web banners, and advertisements in industry related publications. Developed logos for company sponsored events to be used on websites, print collateral, and apparel. Conceptualized, wireframed, an redesigned the company’s website to maintain consistent branding and identity. Involved with designing & setup of artwork for fight events and seasonal production lines including t-shirts, fleece, and dye sublimation for shorts; assisted in creating technical sketches and tech packs, seasonal line plans, communicating with vendors, and color approval & sampling for production. Production / Graphic Designer T-Shirt Mart / San Diego, CA / June 2007—January 2008 Thoroughly assisted customers by designing logos and custom designs, in print ready form, to be applied onto garments via screen printing, paper heat tranfers, and vinyl heat transfers, for bands, small companies, non-profits and special interest groups. Production / Graphic Designer Modern Fix / San Diego, CA / February 2003—July 2007 Conceptualized and designed print ready page layouts each month for a music, skate, video game magazine, while working under tight deadlines. Also contributed to the structure of the magazine as well as the online presentation of content.

QUALIFICATIONS
Creative Skills Print Design, Package Design (Flexible Packaging, Labeling Systems), Branding & Identity, Layout, Sublimation, Newsletters, Grid Systems, Web Design, Typography Technical Skills Adobe Creative Suite, Adobe LightRoom, HTML, CSS, Adobe Acrobat, Microsoft Office, Magento, MailChimp, WordPress, BaseCamp, QuarkXPress, Windows and Mac OS X

EDUCATION
Bachelor of Science, Graphic Design Art Institute of California- San Diego / 2003—2005 Bachelor of Art, Psychology Westmont College / 1998—2002

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