Women Entrepreneurship 2011

y It is a direct solution of the problem. y It emphasizes the development of generalization of principles or theories that will help in predicting errors. y It demands accurate observation of data. y It is based on observable experience or evidence. y It involves gathering of new data from sources by using existing data for new purpose. y It establishes cause and effect relationship. y It is a careful and patient activity. y It always has social relevance. y It is always objective and logical. y It is characterized by carefully developed procedures.

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Women Entrepreneurship 2011

y Project is conducted with the object of acquiring new knowledge from the unknown areas and fields. It helps to add knowledge and up gradation of technology. y It is an organized and scientific effort to acquire for the knowledge about social facts. y Welfare of humanity: the knowledge acquired with the help of project is to bring about welfare of the humanity. y Clarification of facts: the objective of each and every project is clarification of the facts related to the topic. y Social control and prediction: social research helps us to make study of social phenomenal events and the factor that governs and guides them. The new lost that are the outcome of scientific study is formed through study. Apart from this social evaluations can be studied. This study is helpful in social control and prediction of social behavior.

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Women Entrepreneurship 2011


y To study the theory of entrepreneur. y To study the growing importance of women entrepreneurship. y To study the success criteria of women entrepreneur(Ms. Priyanka Malvi) y To study the problem faced by women entrepreneur (Ms. Priyanka Malvi) y How to overcome the problems faced by women entrepreneur. y To study the features of women entrepreneur.

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Research Approach.Women Entrepreneurship 2011 METHODOLOGY Defining objective wont be sufficient unless and until a proper methodology is adopted to achieve the objective. Research Instrument. Type of Research Data source Primary Data Descriptive & Exploratory Research 1) 2) 1) 2) Interview Observation Internet Books Secondary Data Research Instrument Research Approach Contact Method Questionnaire Survey Personal Interview 4|P ag e . Research methodology is most efficient for gathering the needed information. and Contact Method. The methodology here includes the Data Sources.

He being a freedom fighter started sewing Traditional Maharashtrian caps and Indian flags. PHADKI was initially used by the adhiwasi women in Mungsha. he was very responsible towards his family.Sonu Bhila Malvi. big vision. and bold which helped him being a freedom fighter in 1940¶s. who was born in 1908. Since he was small. PHADKI ± is an adhiwasi handmade dupatta with block prints. at the age of 16 he bought a sewing machine. These three words can well define Mr.Women Entrepreneurship 2011 HISTORY AND BACKGROUND OF THE COMPANY Small beginning. Since childhood he was self determined. he started manufacturing µPHADKI¶ in Mungsha near Malegaon(Maharashtra). Especially in Maharasthra. he opened µThe Khadi Bhandar. So. But he was parallelly struggling for his business. great ambitions. But nowadays it is used among the women. at the age of 37.¶ In 1945. 5|P ag e . ambitiuous. Hence.

wins over the situation sooner or later. And good quality. Mr. Malvi. As it delivers perfect family fabric. like good character. Malvi established his firm with constant efforts and hard work. But due to financial crisis he had to give up his dream and shift his focus from law. 6|P ag e . has set up a series of changes for µSAMRAT¶. Like fabrics to wear. MR. he wanted to be an aspiring lawyer and practice law. etc. Being a student of law. Today he heads PHADKI as well as he started his new firm called µSAMRAT¶ in 1971 at the age of 21. son of Late Shri Sonu Bhila Malvi. NEW GENERATION LEADERSHIP. carpets. It is a complete fabric store where a person can get several fabrics related to day to day life. Mr. fabrics for curtains. Ramesh Sonu Malvi. Ever since then µSAMRAT¶ is a well known name in Malegaon.Women Entrepreneurship 2011 GOOD OLD VALUES. being the only son. to become a successful cloth merchant.

V.M.I. I design (Cochin. Slow and 7|P ag e . Malvi has been a native of Malegaon before turning up to Nasik 11years ago.P.S. with two other friends.D. After working with so many well known names. Miss.K. Priyanka Ramesh Malvi is a name much familiar today in business of interior designing and product designing. she did her internship from some well ± renowned companies like. K. (Nasik) and Event Management from E. After finishing her studies. and many interior as well. hardworking individual. who has starved to crave a niche for herself.Women Entrepreneurship 2011 Introduction to ¶and«. As from very young age. and Sonu Nigam. Kerala) and Gastro (Pune). she had her interest in the creative field. She did her Interior Designing from N.M. During her internship. she did many with famous singers like Raghav. (Pune). Hence. the design store· Miss. it was obvious for her to pick this as her profession. A self ± made. A woman with a vision of creating a benchmark in the business and a path chosen by herself. she analyzed herself and thought of coming up with her own business.D. she started with a small business. At the early age of 21.

Immense of hard work.Women Entrepreneurship 2011 steady she came up with her own firm named µand« the design store·. The Design Store. AND is all about the passion of art and through which she added more to her basic family background. Priyanka Malvi. 8|P ag e . The master mind behind creating all new and innovative ideas is the woman herself Miss. She and her brother have put in their combined efforts to carve a niche for themselves and have resulted in an established name of their own. She is a true enthusiast.´ On 1st sept. true will. an art and nature lover with an optimistic view towards the fractions of life. Which helped her in collecting all the artifacts from all over India which art quite ethnic earthy and tradional. 2005. positive attitude and vision brought her to a position she has attained.

Women Entrepreneurship 2011 ENTREPRENEURS PROFILES Name: Qualification: Miss Priyanka Ramesh Malvi Interior Designing N. Kerala) and GASTRO (Pune) Firm: Vision: and.V..P Nasik.D. ³CREATING RATHER THAN COLLECTING" Mission: 9|P ag e . Event Management from E. Work Exp: Internship with IDESIGN (Cochin..M..M.I Pune.D.The Design Store Making her on workshop where she can design and create products.

Malvi is confident enough to present her skills and ideas which are out of the box and which compliment her talent. 10 | P a g e . And some of current projects are ‡ K. She did interiors for many well known names in Nasik and Bombay. Whag Engineering college ‡ Manas (Igatpuri) ‡ Holiday Inn Hotels Sample Products are also sent to a studio in Australia for a quality check to meet international standards.K.Women Entrepreneurship 2011 PRESENT POSITION After working with so many well renowned people Miss.

some people know it very well but not like Metropolitan cities. Collecting & transporting them safely to the destination is very difficult. people won¶t spend much of their time in travelling. ‡ Transportation: The art pieces are searched & collected from different places of India. There were many problems faced for the smoothening. without Pain. As some products are delicate & can easily get 11 | P a g e .Women Entrepreneurship 2011 Barriers New tasks and hurdles are two sides of the same coin. AND being situated in the outskirts of the city people doesn¶t usually visit the store. as it is rightly said No Gains. ‡ Interior Designing Still Booming in Nasik: Nasik being a developing city the idea of Interior designing is not well established. So there are some issues that are mentioned below: Barriers faced by the firm ‡ Away from city: In today¶s fast life. Whereas. such theme would take time to be settled in people¶s mind. So.

‡ Storage & Maintenance: These antique & traditional products are made of wood. p. The mirror work & color stones used in this products are also to be protected as they can crack due atmosphere. safe & secure transport of these products becomes difficult as well as costly. 12 | P a g e . So. fiber etc.p. Whereas. proper polishing & covering is necessary. which can easily affected by the atmosphere. So. certain products are deeply carved & so keeping them clean is difficult.o. rot iron.Women Entrepreneurship 2011 damaged.

Women Entrepreneurship 2011 Barriers faced by Woman Entrepreneur(Ms. she is dependant on others for safety measures as she needs to travel all across for the same.Priyanka Malvi) ‡ ‡ Miss. Convincing customers to purchase these unusual & unique products also requires a lot of efforts. ‡ 13 | P a g e . From purchase of material to selling of the final goods. Malvi is young in age so at times her capabilities are underestimated.

The store is road front and in the most blooming area. Nasik. Considering this aspect. Designing being her passion. allot of cream crowd is expected to visit her store. LONG TERM PALNS In next ten years she wants to see herself and her brand in the top most brands of India and across the world. The construction of this store is already in progress. It will include many other branded products and wide range of artifacts. Here. 14 | P a g e . Her mission being 'CREATING RATHER THAN COLLECTING' will help her to burgeon in this field. It is situated at Trimbak Road.Women Entrepreneurship 2011 FUTURE PLANS SHORT TERM PLANS Miss Priyanka Malvi has a desire to expand 'AND' and build her own four stored store. she wishes to have her own boutique. she herself would design clothes.

FAB India is the only competitor of 'AND'. This is the major advantage of Miss Priyanka Malvi.Women Entrepreneurship 2011 COMPETITORS OF 'AND' 'AND' being one of a kind store in Nasik doesn¶t have many competitors. $ At FAB India. around 150 Kms from India's financial capital Mumbai. complete with the latest fabrication machinery and equipment. 15 | P a g e .000 sq feet. The details of FAB India are as follows: FAB India FAB India is based in Nasik. It has a total fabrication area of 20. It has a trained workforce of over 200 employees and the company is growing rapidly and expanding its capacity every year. a dedicated team of engineers and designers offers complete turnkey solutions to customers right from designing and prototyping to final production.

Women Entrepreneurship 2011 At Present its capacity allows for execution of over 500 tons monthly of fabrication and galvanization. The company is in the process of increasing its capacity to 1000 tons per month by 2008. 16 | P a g e .

Women Entrepreneurship 2011 PRODUCT PROFILE OF µand«¶ NORTH INDIA ‡ Kashmiri Willow work baskets and furniture 17 | P a g e .

Women Entrepreneurship 2011 ‡ Blankets and Carpets (Haryana) ‡ Shawls and Stoles (Punjab and Haryana) ‡ Blankets and Carpets (Haryana) ‡ Brass handles and artifacts (Ladakh) 18 | P a g e .

Women Entrepreneurship 2011 North West India ‡ Diaries & paintings (Rajasthan) 19 | P a g e .

Women Entrepreneurship 2011 West India ‡ Fabrics for dresses (Gujarat) ‡ Sarees (Gujarat) ‡ Wooden toys & paintings (Maharashtra) 20 | P a g e .

Women Entrepreneurship 2011 ‡ Sea shells jewellery(Goa) ‡ Vases & clocks (Maharashtra) 21 | P a g e .

Women Entrepreneurship 2011 South India ‡ Coconut shell artifacts(Kerala) ‡ Banana & Palm fiber artifacts (Kerala) ‡ Wooden antiques (Kerala) ‡ Pure silk fabrics & Sarees (Karnataka) ‡ Pure cotton fabric & Sarees (Karnataka) ‡ Furniture bed covers (Kerala) 22 | P a g e .

Women Entrepreneurship 2011 East India y y Bamboo furniture (Manipur) Terracotta jewellery & artifacts(Calcutta) y Pure cotton Sarees (Calcutta) y Paper Mache mask (Calcutta) 23 | P a g e .

) y Silk fabrics (Bihar) y Silk Sarees (Jharkhand) ‡ Brass adivasi statues (Bihar) 24 | P a g e .Women Entrepreneurship 2011 Central India y Painting (M.P.

Women Entrepreneurship 2011 PRODUCTS DESIGN BY PRIYANKA MALVI ‡ Lamp shades ‡ Designer folders ‡ Grass straw basket 25 | P a g e .

Women Entrepreneurship 2011 ‡ Wooden diaries ‡ Clothing¶s ‡ Candles ‡ Corrugated sheets products ‡ Paper Mache 26 | P a g e .

y According to Paul Reynolds. Participating in a new business creation is a common activity among U." y And in recent years has been documented by scholars such as David Audretsch to be a major driver of economic growth in both the United 27 | P a g e . half of all working men in the United States probably have a period of self-employment of one or more years. one in four may have engaged in self-employment for six or more years. entrepreneurship scholar and creator of the Global Entrepreneurship Monitor. "by the time they reach their retirement years. The most obvious form of entrepreneurship is that of starting new businesses (referred as Startup Company). finance and business acumen in an effort to transform innovations into economic goods". in recent years.Women Entrepreneurship 2011 Entrepreneurship Entrepreneurship is the act of being an entrepreneur. This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. which can be defined as "one who undertakes innovations. workers over the course of their careers.S. When entrepreneurship is describing activities within a firm or large organization it is referred to as intrapremiership and may include corporate venturing. when large entities spin-off organizations. the term has been extended to include social and political forms of entrepreneurial activity. however.

In more recent times. Entrepreneurial activities are substantially different depending on the type of organization and creativity involved. The entrepreneur is a factor in microeconomics. or knowledge entrepreneurship have emerged. science parks. including specialized government agencies.g. in the form of social entrepreneurship. Angel investors generally seek annualized returns of 20-30% and more. business incubators. y Many kinds of organizations now exist to support would-be entrepreneurs. but was largely ignored theoretically until the late 19th and early 20th 28 | P a g e . Many "high value" entrepreneurial ventures seek venture capital or angel funding (seed money) in order to raise capital to build the business. as well as extensive involvement in the business. and some NGOs.Women Entrepreneurship 2011 States and Western Europe. the term entrepreneurship has been extended to include elements not related necessarily to business formation activity such as conceptualizations of entrepreneurship as a specific mindset (see also entrepreneurial mindset) resulting in entrepreneurial initiatives e. political entrepreneurship. and the study of entrepreneurship reaches back to the work of Richard Cantillon and Adam Smith in the late 17th and early 18th centuries. Entrepreneurship ranges in scale from solo projects (even involving the entrepreneur only parttime) to major undertakings creating many job opportunities.

spending much time as well as capital on an uncertain venture. 29 | P a g e . Ludwig von Mises and Friedrich von Hayek. In Schumpeter. Donald Trump is one such example. an entrepreneur is a person who is willing and able to convert a new idea or invention into a successful innovation. Entrepreneurship is about taking risk. In the 20th century.Women Entrepreneurship 2011 centuries and empirically until a profound resurgence in business and economics in the last 40 years. the understanding of entrepreneurship owes much to the work of economist Joseph Schumpeter in the 1930s and other Austrian economists such as Carl Menger. Knight classified three types of uncertainty. The behavior of the entrepreneur reflects a kind of person willing to put his or her career and financial security on the line and take risks in the name of an idea.

´ More as well as some-more women have been apropos entrepreneurs these days given they see a lure which a home-based commercial operation has to suggest them in conditions of leisure as well as stretchable operative hours. women have been removing empowered as quick as a change in a fad. diluting a water-tight compartments of an areas of professionalism being men. it is apropos intelligible which they can be fortune-makers for a classification too. In fact ³Women business-owners have been poignant players in a nation¶s manage to buy as well as their movement shows no signs of negligence down.Women Entrepreneurship 2011 Women Entrepreneurs: Rising Sun In this rat-racing universe of today. There was a time when women were viewed as usually home-makers. No longer carrying to work 30 | P a g e .or women-oriented. Now it is an epoch of latest women. though with an apropos different trends as well as a transformation towards 21st century. who have been proof their eagerness in all fields. The silos of a work margin have been being damaged by a women streamer everywhere in this supposed men-dominant universe of yester-years. Recent commentaries have shown which a series of firms owned by women has grown twice a rate in a past 10 years.

31 | P a g e . women entrepreneurs have some-more time to outlay with their family groups as well as to move up their children. though a stipulations as well as stresses compared with a glass-ceilinged corporate world.Women Entrepreneurship 2011 hours commanded to them. They suffer some-more sundry as well as suggestive tasks in their business.

there have been many examples where a lady has reached to a top. so there have been latest hurdles as well as latest people in commercial operation each time.´ Always there have been latest waters in a river. So organizations have proposed saying women with a latest hope. pairing them with organization of 32 | P a g e . So elaborating is a latest judgment of hold worker. Add to it a tellurian competition. Obviously. Partly approbation given there isn¶t any sold proceed we wouldn¶t have learnt as well as attempted to master it. CEO of PepsiCo.Women Entrepreneurship 2011 Are Women Leaders in Demand? Business is Business! That¶s what they say! But is there any sold proceed a commercial operation has to be done? Partly approbation as well as partly no. As somebody said. as well as final something latest each time. as well as many more. commercial operation is never a same. they have been taking-up women of ability. as well as a problems of rubbing have shifted a concentration of organizations to a women as destiny workforce. generally as hold workers. And partly no given successive change in record as well as immeasurable volume of inform is creation it many some-more challenging. ³You never cranky a same stream some-more than once. similar to Indira Nooyi.

have been superb communicators as well as lend towards to be improved during it than men. some-more beautiful solutions to commercial operation issues. It¶s a inform age as well as it¶s rarely competitive. upon average. Both women as well as organization have been indispensable to residence commercial operation issues effectively. Here have been a tiny reasons since we need somemore women as leaders in business: Women. Diverse viewpoints can outcome in better. The law is which successful commercial operation is led by people of hold with specific commercial operation skills as well as a right mind-set. to have a many appropriate classification as well as a necessary a single too. coaching as well as precision which ensures a formula a house needs to acquire rarely learned women leaders.Women Entrepreneurship 2011 ability. Global commercial operation will need expanding commercial operation networks. This is since we contingency rise women managers serve by guidance experiences. Keeping a gifted hold workman will need attribute strategies. Women instinctively caring about structure relations who are since they lend towards to ride toward jobs where structure relations are a critical 33 | P a g e . Women have been healthy net-workers.

Women Entrepreneurship 2011 member such as Marketing or HR. as well as right away a women will be a receiving flight object of an era. So wishing all a women a really many appropriate of their life. as well as a reasons since women entrepreneurs have been a really singular breed. pattern as well as marketing. The women entrepreneurship is only a single position of women empowerment. As is righteously said. The list might go upon as well as on.´ Women in industrial research A inform from an eccentric tall ± turn consultant organization underlines a need for a full appearance of women in industrial research. The implications for creation embody a drawbacks of unsound womanlike submit in to research. some-more examples have been nonetheless to be set. ³Well Begun is Half Done. we goal to have a universe which is some-more deferential towards women. 34 | P a g e .

usually with considerable initiative and risk. In this instance. the entrepreneur (a woman) owns (more than 50%). esp. quite often the term "women-owned business" is used relative to government contracting. y According to Government of India. However. a "women entrepreneur" is any women who organizes and manages any enterprise. a woman entrepreneur is defined as "an enterprise owned and controlled by a woman and having a minimum financial interest of 51% of the capital and giving at least 51% of employment generated in the enterprise to women. 35 | P a g e . a business.Women Entrepreneurship 2011 DEFINATION OF WOMEN ENTREPRENEUR y Technically. controls and runs the enterprise.

Thus. At the family level. in terms of increased educational status of women and varied aspirations for better living. is being carried out by the women folk. Indian families do have the privilege of being envied by the Westerners. Women are considered as weaker sex and always to depend on men folk in their family and outside.Women Entrepreneurship 2011 WOMEN ENTREPRENEURSHIP IN INDIA The Indian sociological set up has been traditionally a male dominated. without feeling the pinch of inconveniences. 36 | P a g e . the Indian women have basic characters in themselves in the present sociological and cultural setup as follows. The transformation of social fabric of the Indian society. The Indian culture made them only subordinates and executors of the decisions made by other male members. They are left with lesser commitments and kept as a dormant force for a quite long time. since women here are taking more responsibilities in bringing up children and maintaining a better home with love and affection. throughout their life. necessitated a change in the life style of Indian women. the task of coordinating various activities in a much effective manner. in the basic family structure. The traditional set up is changing in the modern era.

37 | P a g e .Women Entrepreneurship 2011 Indian women are considered as Sarthe. Patience and bearing the sufferings on behalf of others and Ability to work physically more at any age. Effectively coordinating the available factors and resources. which means source of power. Efficient execution of decisions imposed on them Clear vision and ambition on the improvement of family and children.

38 | P a g e . their functions and opportunities available with them are not popularized much. The institutions available at present are very limited. The literary and educational status of women improved considerably during the past few decades. effective steps are needed to provide entrepreneurial awareness.Women Entrepreneurship 2011 NEED OF THE HOUR Women sector occupies nearly 45% of the Indian population. More and more high educational and research institutions are imparting knowledge and specialization. Moreover. orientation and skill development programmers to women. At this juncture.

Women Entrepreneurship 2011


Strong-willed, with an acute acumen for financial strategizing, Nooyi is the CFO and President of PepsiCo. Her strong acumen for business has helped the company garner as much as 30 billion dollars worth of crucial deals within the last couple of years. With a Masters Degree in Public Management from Yale University and Masters in Finance and Marketing from IIM, Kolkata, Nooyi held several senior positions at Motorola and Asea Brown Boveri before joining PepsiCo.

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Women Entrepreneurship 2011

Indu Jain
This multi-faceted lady used to be the Chairman of The Times Group ± the most powerful and the largest media house India has known. Indu Jain is known by many different identities such as that of a spiritualist, humanist, entrepreneur, an aficionado of culture and the arts, an educationalist but her most prominent and eminent role has been that of Chairman Times Group.

Kiran Mazumdar Shaw
Kiran Mazumdar Shaw is one of the richest women in India studied zoology at Bangalore University and brewery at Ballarat University. She started her career as trainee brewer at Carlton & United Beverages in 1974. Four years later she started her own company, Biocon, in her garage with an investment of Rs 10000. Three issues ±biotechnology was nascent at the time in India, she was a woman and her organization had almost nil assets ± made financial institutions turn down her loan application. However, with hard work and commitment, Shaw transformed Beacon into one of the leading biopharmaceutical firms in India

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Women Entrepreneurship 2011

Neelam Dhawan
Neelam Dhawan, the Managing Director of Microsoft India and is the head of marketing and sales operations of the company throughout India. At the start of her career she yearned to be a part of major players in the FMCG space such as Asian Paints and Hindustan Lever. Unfortunately, these organizations did not want a woman to be a part of their marketing and sales efforts and hence she was rejected at the time. Before joining Microsoft, Neelam has been part of many prominent companies such as IBM, HP as well as HCL.

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It is essential not to get frustrated and give up when you face obstacles 42 | P a g e . A successful woman entrepreneur uses common sense to make sound judgments when encountering everyday situations. Every successful woman entrepreneur is truly determined to achieve goals and make her business flourish. Experience from her previous tenure as an employee. steps confidently forward and is ambitious to succeed. She is ready to learn from others. seek help from experts if it means adding value to her goals. sets goal. she is ready to seize opportunities. has an inner urge or drives to transform an idea into reality. She is optimistic and is more willing to take risks. relying on educational qualifications or lessons learnt from inherited business. She comes with new innovative solutions to old problems to tide over issues.Women Entrepreneurship 2011 Successful women entrepreneurs possess the following traits:She is ambitious A successful woman entrepreneur is extremely ambitious. This is gleaned from past experience and knowledge acquired over the years. In-depth knowledge of the field is essential to success. possess clear vision. She is confident A successful woman entrepreneur is confident in her ability.

as she is fully aware of the importance of evolving changes. establishing and maintaining a thriving business. Her high energy levels motivate her to contribute immensely towards building. She is ahead of her competitors and thrives on changes. She is keen on maintaining relationships and communicates clearly and effectively. She is cost conscious A successful woman entrepreneur prepares realistic budget estimates. interested to learn and accommodative to innovations. The ability to explore uncharted territories and take bold decisions is the hallmark of a successful woman entrepreneur. she is able to drive her team to maximize profits and reap its benefits. She provides cost-effective quality services to her clients.Women Entrepreneurship 2011 and trials ? a part of setting up any business venture. With minimized cost of operations. A successful woman usually loves what she does. She is curious. This helps her to 43 | P a g e . She values teamwork and loyalty She has the ability to work with all levels of people. She adapts her business to changes in technology or service expectations of her clients. She is open and willing to learn A successful woman entrepreneur keeps abreast of changes. She is extremely passionate about her tasks and activities.

A woman can choose 44 | P a g e . She can balance home and work Cautious of not becoming a workaholic. She is committed to help others and enjoys doing it. She is empathetic to people around her and possess good networking skills that help her to expand contacts and make use of opportunities. and commitment to philanthropy.Women Entrepreneurship 2011 negotiate even sensitive issues easily. a successful woman entrepreneur is good at balancing diverse aspects of life. Her multi-tasking ability combined with support from spouse and family members enables her to blend business priorities with family and household responsibilities efficiently and effectively. She is conscious of her responsibility to society A successful woman entrepreneur is willing to share her success with the society. It is no wonder that millions of aspiring woman entrepreneurs admire Oprah Winfrey for her entrepreneurial skills. business achievements.

undertake risks. They should explore the prospects of starting new enterprise. Women entrepreneurs engaged in business due to push and pull factors. A sense towards independent decision-making on their 45 | P a g e .Women Entrepreneurship 2011 PROBLEMS FACED BY WOMEN ENTREPRENEURS Introduction Women Entrepreneurs may be defined as the women or a group of women who initiate. introduction of new innovations. organize and operate a business enterprise. By and large they had confide themselves to petty business and tiny cottage industries. Government of India has defined women entrepreneurs as an enterprise owned and controlled by a women having a minimum financial interest of 51% of the capital and giving at least 51% of employment generated in the enterprise to women. Like a male entrepreneurs a women entrepreneur has many functions. coordination administration and control of business and providing effective leadership in all aspects of business. Women in business are a recent phenomenon in India. Which encourage women to have an independent occupation and stands on their on legs.

Saddled with household chores and domestic responsibilities women want to get independence under the influence of these factors the women entrepreneurs choose a profession as a challenge and as an urge to do some thing new. 46 | P a g e . The bankers put unrealistic and unreasonable securities to get loan to women entrepreneurs. Male members think it a big risk financing the ventures run by women. A kind of patriarchal ± male dominant social order is the building block to them in their way towards business success. The bankers consider women loonies as higher risk than men loonies. Such situation is described as pull factors. Problems of Women Entrepreneurs in India Women in India face many problems to get better opportunities in business in India y The greatest deterrent to women entrepreneurs is that they are women. While in push factors women engaged in business activities due to family compulsion and the responsibility is thrust upon them. y The financial institutions are skeptical about the entrepreneurial abilities of women.Women Entrepreneurship 2011 life and career is the motivational factor behind this urge.

due to the fact that they are concentrated in poor rural communities with few opportunities to borrow money. and loan from relatives and family friends. Very few women have the tangible property in hand. 47 | P a g e . The women entrepreneurs are suffering from inadequate financial resources and working capital. "Having primary responsibility for children.Women Entrepreneurship 2011 y Entrepreneurs usually require financial assistance of some kind to launch their ventures . y Women's family obligations also bar them from becoming successful entrepreneurs in both developed and developing nations. home and older dependent family members. The women entrepreneurs lack access to external funds due to their inability to provide tangible security.be it a formal bank loan or money from a savings account. Women in developing nations have little access to funds. The result is that they are forced to rely on their own savings. few women can devote all their time and energies to their business". The financial institutions discourage women entrepreneurs on the belief that they can at any time leave their business and become housewives again.

48 | P a g e . both of which women have been discouraged from developing by social conditioning. especially. to get things done. Married women have to make a fine balance between business and home. The interest of the family members is a determinant factor in the realization of women folk business aspirations.Women Entrepreneurship 2011 y Indian women give more emphasis to family ties and relationships. they often depend on males of the family in this area. More over the business success is depends on the support the family members extended to women in the business process and management. the marketing and sales side of business. Marketing means mobility and confidence in dealing with the external world. Here there is more probability for business fallacies like the intermediaries take major part of the surplus or profit. y Another argument is that women entrepreneurs have low-level management skills. They have to depend on office staffs and intermediaries. Even when they are otherwise in control of an enterprise.

female competition is another factor.Women Entrepreneurship 2011 y The male . Lack of knowledge of availability of the raw materials and low-level negotiation and bargaining skills are the factors. This shows the low level freedom of expression and freedom of mobility of the women entrepreneurs. y Knowledge of alternative source of raw materials availability and high negotiation skills are the basic requirement to run a business. and education level of the person are significant factor that affect business. know how. which develop hurdles to women entrepreneurs in the business management process. due to lack of organizational skills compared to male entrepreneurs women have to face constraints from competition. The literacy rate of women in India is found at low level compared to male population. Many women in 49 | P a g e . The confidence to travel across day and night and even different regions and states are less found in women compared to male entrepreneurs. Getting the raw materials from different source with discount prices is the factor that determines the profit margin. y Knowledge of latest technological changes. Despite the fact that women entrepreneurs are good in keeping their service prompt and delivery in time. which affect women entrepreneur's business adventures.

maintaining the operations and ploughing back money for surplus generation requires high risk taking attitude. which is continuous risk taking and strategic cession making profession. They are ignorant of new technologies or unskilled in their use. y Achievement motivation of the women folk found less compared to male members. and often unable to do research and gain the necessary training. while in business it is found opposite to that. courage and confidence. 50 | P a g e . The low level of education and confidence leads to low level achievement and advancement motivation among women folk to engage in business operations and running a business concern. Investing money. Low-level education provides low-level selfconfidence and self-reliance to the women folk to engage in business. y Low-level risk taking attitude is another factor affecting women folk decision to get into business.Women Entrepreneurship 2011 developing nations lack the education needed to spur successful entrepreneurship. Though the risk tolerance ability of the women folk in day-to-day life is high compared to male members.

51 | P a g e . y Encourage women's participation in decisionmaking. y Better educational facilities and schemes should be extended to women folk from government part. y Adequate training programme on management skills to be provided to women community. y Vocational training to be extended to women community that enables them to understand the production process and production management. Following efforts can be taken into account for effective development of women entrepreneurs. y Consider women as specific target group for all developmental programmes. y Training on professional competence and leadership skill to be extended to women entrepreneurs.Women Entrepreneurship 2011 How to Develop Women Entrepreneurs? Right efforts from all areas are required in the development of women entrepreneurs and their greater participation in the entrepreneurial activities.

y A Women Entrepreneur's Guidance Cell set up to handle the various problems of women entrepreneurs all over the state. y Training in entrepreneurial attitudes should start at the high school level through well-designed courses.Women Entrepreneurship 2011 y Training and counseling on a large scale of existing women entrepreneurs to remove psychological causes like lack of self-confidence and fear of success. y More governmental schemes to motivate women entrepreneurs to engage in small scale and largescale business ventures. 52 | P a g e . y Making provision of micro credit system and enterprise credit system to the women entrepreneurs at local level. y Programmes for encouraging entrepreneurship among women are to be extended at local level. y Industrial estates could also provide marketing outlets for the display and sale of products made by women. which build confidence through behavioral games.

4.000 Rs. 5. In Last two years she has shown a considerable increase in her income. 7.000 53 | P a g e .00.80. It becomes nil in 2007-2009 as Miss Priyanka Malvi took a break of two years for further studies. 1. In the running year the income has taken a jump to 1.00.000 900000 800000 700000 600000 500000 400000 300000 200000 100000 0 2006 2009 2010 2011 2005 Interpretation: The above diagram shows that in the starting years the income was satisfactory.000 Rs.50. 8.Women Entrepreneurship 2011 Financial growth of µAND¶ YEAR(X) 2005 2006 2009 2010 2011 INCOME(Y) Rs.00.000 Rs.80.000 Rs.

Women Entrepreneurship 2011 Classification of products NAME Artifacts Clothing Furniture Others PERCENTAGE 30% 35% 25% 10% Classification of Products Artifacts Clothing Furniture Other 25% 10% 35% 30% Interpretation: As the graph suggests. µAND¶ has a wide range of artifacts and clothing. 54 | P a g e . Furniture and other items are less as compared to clothes and artifacts.

91% 33.84% 28.84% 38.71% 32.Women Entrepreneurship 2011 Women Entrepreneurship In India STATE Tamil Nadu Uttar Pradesh Kerala Punjab Maharashtra Gujrat Karnataka Madhya Pradesh Other And UTS Total PERCENTAGE 30.71% 32.72% 26.36% 39.12% 39.38% 28.82% 55 | P a g e .

00% 20.Women Entrepreneurship 2011 45. has maximum percentage of working women whereas M.00% 15.00% 10.00% Tamil Nadu Uttar Pradesh Kerela Punjab Maharastra Gujrat Interpretation: The above graph shows that U.00% 0. 56 | P a g e .P.P.00% 25.00% 30.00% 5.00% 40.00% 35. has minimum percentage of working women.

6. The women entrepreneurs have to come across many hurdles during their business growth. 7. Miss Priyanka Malvi has created a benchmark in the field of designing. µAND¶ is a perfect example of blooming business through µMouth Publicity¶. 4.Women Entrepreneurship 2011 FINDINGS From the foregoing analysis the following findings were extracted. 5. Women today have grown in such a way that they are implied as the Bread Winners of the family. The customers are not totally aware about the range of products. 57 | P a g e . 1. 3. The study reveals that the majority of people in Nashik are not aware of µAND¶ 2. Even in this 21st century a women needs a lots of courage and strength to prove herself in this male dominating society.

5. 3. So. The study shows that she only attracts higher middle class and higher class people. she should consider Interns under her sand guide them. 4. Miss Priyanka Malvi needs a proper set up and display for the range of products which she provides. It should have its outlet in the city area so as to attract the crowd of whole city. µAND¶ should promote its brand in a more effective and efficient way. 58 | P a g e . 6.Women Entrepreneurship 2011 RECOMMENDATIONS From the foregoing analysis the following recommendations can be suggested 1. She should highlight her qualities as an Event Manager also. She being an owner of a well established designing firm. she should provide with a arrange of products that even middle class people can afford. 2.

women have shown better performance. In education. The need of the hour is to provide an opportunity in a conducive atmosphere free from gender differences. an integrated approach is necessary for making the movement of women entrepreneurship a success. For this purpose. It is. Educating women is absolutely essential in straightening her personality. they have not only excelled but also become top makers. Yes. encouragement of the growing intensity of motivation amongst educated young women for coming in the entrepreneurial stream and extends support with scientifically designed package of the technical and financial assistance. therefore. in office and industry. The need for awareness motivation and courage to correct the faults of male counterparts are great challenges today. many have shown brilliant results.Women Entrepreneurship 2011 Conclusion "Only a life lived for others is a life worthwhile". The non-governmental organizations have a bigger role in stimulating and nurturing the spirit of entrepreneurship amongst women. Towards this end. Even in rural India with education. Today there is a greater awakening among women. Likewise. 59 | P a g e . both the government and non-government agencies have to play a vital role.

Are you planning to open your store outside Nashik? 9. Any new lounge lined up in future? 11. Which all parts of India have you covered collecting your products? 6. Where do you want to see yourself after five years? 60 | P a g e . How long did it take for you to establish yourself in this field? 3. Do you design clothes? 10. What was the main reason to specialize yourself in art and home decoration? 5. Who was your inspiration? 4. Was this field your only interest? 7. What is the main reason that you chose and« over event management? 8. What are the problems faced by you and your firm? 12. When was the firm established? 2.Women Entrepreneurship 2011 QUESTIONNAIRE 1.

com 61 | P a g e .google.Rao WEBSITE 1. www. Personnel Management (Memorial) 3. Human Resource Management by. www.wikipedia.V.Women Entrepreneurship 2011 BIBLIOGRAPHY BOOKS 1.T.com 2. Women Entrepreneurship and Business Management byVasant Desai 2.

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