Women Entrepreneurship 2011

NEED OF PROJECT WORK
y It is a direct solution of the problem. y It emphasizes the development of generalization of principles or theories that will help in predicting errors. y It demands accurate observation of data. y It is based on observable experience or evidence. y It involves gathering of new data from sources by using existing data for new purpose. y It establishes cause and effect relationship. y It is a careful and patient activity. y It always has social relevance. y It is always objective and logical. y It is characterized by carefully developed procedures.

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Women Entrepreneurship 2011

IMPORTANCE OF PROJECT WORK
y Project is conducted with the object of acquiring new knowledge from the unknown areas and fields. It helps to add knowledge and up gradation of technology. y It is an organized and scientific effort to acquire for the knowledge about social facts. y Welfare of humanity: the knowledge acquired with the help of project is to bring about welfare of the humanity. y Clarification of facts: the objective of each and every project is clarification of the facts related to the topic. y Social control and prediction: social research helps us to make study of social phenomenal events and the factor that governs and guides them. The new lost that are the outcome of scientific study is formed through study. Apart from this social evaluations can be studied. This study is helpful in social control and prediction of social behavior.

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Women Entrepreneurship 2011

OBJECTIVES

y To study the theory of entrepreneur. y To study the growing importance of women entrepreneurship. y To study the success criteria of women entrepreneur(Ms. Priyanka Malvi) y To study the problem faced by women entrepreneur (Ms. Priyanka Malvi) y How to overcome the problems faced by women entrepreneur. y To study the features of women entrepreneur.

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Women Entrepreneurship 2011 METHODOLOGY Defining objective wont be sufficient unless and until a proper methodology is adopted to achieve the objective. The methodology here includes the Data Sources. and Contact Method. Research Instrument. Type of Research Data source Primary Data Descriptive & Exploratory Research 1) 2) 1) 2) Interview Observation Internet Books Secondary Data Research Instrument Research Approach Contact Method Questionnaire Survey Personal Interview 4|P ag e . Research Approach. Research methodology is most efficient for gathering the needed information.

Women Entrepreneurship 2011 HISTORY AND BACKGROUND OF THE COMPANY Small beginning. big vision.¶ In 1945. Since he was small. who was born in 1908. and bold which helped him being a freedom fighter in 1940¶s. great ambitions. Since childhood he was self determined. Hence. ambitiuous.Sonu Bhila Malvi. Especially in Maharasthra. he was very responsible towards his family. at the age of 37. PHADKI ± is an adhiwasi handmade dupatta with block prints. at the age of 16 he bought a sewing machine. He being a freedom fighter started sewing Traditional Maharashtrian caps and Indian flags. But nowadays it is used among the women. he opened µThe Khadi Bhandar. 5|P ag e . But he was parallelly struggling for his business. PHADKI was initially used by the adhiwasi women in Mungsha. he started manufacturing µPHADKI¶ in Mungsha near Malegaon(Maharashtra). So. These three words can well define Mr.

Mr. And good quality. fabrics for curtains. But due to financial crisis he had to give up his dream and shift his focus from law. etc. he wanted to be an aspiring lawyer and practice law. Malvi established his firm with constant efforts and hard work. Like fabrics to wear. wins over the situation sooner or later. Today he heads PHADKI as well as he started his new firm called µSAMRAT¶ in 1971 at the age of 21. to become a successful cloth merchant. MR. Mr. It is a complete fabric store where a person can get several fabrics related to day to day life. has set up a series of changes for µSAMRAT¶. Ramesh Sonu Malvi. carpets. Ever since then µSAMRAT¶ is a well known name in Malegaon. like good character. being the only son.Women Entrepreneurship 2011 GOOD OLD VALUES. As it delivers perfect family fabric. 6|P ag e . Malvi. son of Late Shri Sonu Bhila Malvi. NEW GENERATION LEADERSHIP. Being a student of law.

At the early age of 21. she started with a small business. she did her internship from some well ± renowned companies like. (Pune).P.D. she did many with famous singers like Raghav.M.I. Malvi has been a native of Malegaon before turning up to Nasik 11years ago.Women Entrepreneurship 2011 Introduction to ¶and«. the design store· Miss. it was obvious for her to pick this as her profession. As from very young age. Miss. Slow and 7|P ag e . I design (Cochin. A woman with a vision of creating a benchmark in the business and a path chosen by herself. After finishing her studies. Kerala) and Gastro (Pune). she analyzed herself and thought of coming up with her own business. (Nasik) and Event Management from E. and Sonu Nigam.V. Hence. with two other friends. A self ± made. and many interior as well. Priyanka Ramesh Malvi is a name much familiar today in business of interior designing and product designing. hardworking individual.M. She did her Interior Designing from N. During her internship. she had her interest in the creative field.S. After working with so many well known names.D. K.K. who has starved to crave a niche for herself.

8|P ag e .´ On 1st sept.Women Entrepreneurship 2011 steady she came up with her own firm named µand« the design store·. The Design Store. She is a true enthusiast. The master mind behind creating all new and innovative ideas is the woman herself Miss. Immense of hard work. an art and nature lover with an optimistic view towards the fractions of life. Which helped her in collecting all the artifacts from all over India which art quite ethnic earthy and tradional. true will. AND is all about the passion of art and through which she added more to her basic family background. Priyanka Malvi. 2005. She and her brother have put in their combined efforts to carve a niche for themselves and have resulted in an established name of their own. positive attitude and vision brought her to a position she has attained.

M.. Kerala) and GASTRO (Pune) Firm: Vision: and. Event Management from E..D. ³CREATING RATHER THAN COLLECTING" Mission: 9|P ag e . Work Exp: Internship with IDESIGN (Cochin.I Pune.V.The Design Store Making her on workshop where she can design and create products.Women Entrepreneurship 2011 ENTREPRENEURS PROFILES Name: Qualification: Miss Priyanka Ramesh Malvi Interior Designing N.D.M..P Nasik.

And some of current projects are ‡ K. Whag Engineering college ‡ Manas (Igatpuri) ‡ Holiday Inn Hotels Sample Products are also sent to a studio in Australia for a quality check to meet international standards. Malvi is confident enough to present her skills and ideas which are out of the box and which compliment her talent. She did interiors for many well known names in Nasik and Bombay.K.Women Entrepreneurship 2011 PRESENT POSITION After working with so many well renowned people Miss. 10 | P a g e .

as it is rightly said No Gains. ‡ Interior Designing Still Booming in Nasik: Nasik being a developing city the idea of Interior designing is not well established. without Pain. There were many problems faced for the smoothening. Collecting & transporting them safely to the destination is very difficult.Women Entrepreneurship 2011 Barriers New tasks and hurdles are two sides of the same coin. ‡ Transportation: The art pieces are searched & collected from different places of India. So there are some issues that are mentioned below: Barriers faced by the firm ‡ Away from city: In today¶s fast life. such theme would take time to be settled in people¶s mind. Whereas. As some products are delicate & can easily get 11 | P a g e . people won¶t spend much of their time in travelling. So. some people know it very well but not like Metropolitan cities. AND being situated in the outskirts of the city people doesn¶t usually visit the store.

So. fiber etc. Whereas. which can easily affected by the atmosphere.o. certain products are deeply carved & so keeping them clean is difficult.p. So. safe & secure transport of these products becomes difficult as well as costly. p. ‡ Storage & Maintenance: These antique & traditional products are made of wood.Women Entrepreneurship 2011 damaged. 12 | P a g e . rot iron. proper polishing & covering is necessary. The mirror work & color stones used in this products are also to be protected as they can crack due atmosphere.

‡ 13 | P a g e . she is dependant on others for safety measures as she needs to travel all across for the same. Malvi is young in age so at times her capabilities are underestimated.Priyanka Malvi) ‡ ‡ Miss. From purchase of material to selling of the final goods.Women Entrepreneurship 2011 Barriers faced by Woman Entrepreneur(Ms. Convincing customers to purchase these unusual & unique products also requires a lot of efforts.

Considering this aspect. The store is road front and in the most blooming area. It is situated at Trimbak Road. Her mission being 'CREATING RATHER THAN COLLECTING' will help her to burgeon in this field. she herself would design clothes.Women Entrepreneurship 2011 FUTURE PLANS SHORT TERM PLANS Miss Priyanka Malvi has a desire to expand 'AND' and build her own four stored store. 14 | P a g e . Designing being her passion. she wishes to have her own boutique. It will include many other branded products and wide range of artifacts. LONG TERM PALNS In next ten years she wants to see herself and her brand in the top most brands of India and across the world. allot of cream crowd is expected to visit her store. The construction of this store is already in progress. Nasik. Here.

It has a trained workforce of over 200 employees and the company is growing rapidly and expanding its capacity every year. around 150 Kms from India's financial capital Mumbai. This is the major advantage of Miss Priyanka Malvi. FAB India is the only competitor of 'AND'. 15 | P a g e . complete with the latest fabrication machinery and equipment.Women Entrepreneurship 2011 COMPETITORS OF 'AND' 'AND' being one of a kind store in Nasik doesn¶t have many competitors.000 sq feet. It has a total fabrication area of 20. The details of FAB India are as follows: FAB India FAB India is based in Nasik. a dedicated team of engineers and designers offers complete turnkey solutions to customers right from designing and prototyping to final production. $ At FAB India.

Women Entrepreneurship 2011 At Present its capacity allows for execution of over 500 tons monthly of fabrication and galvanization. 16 | P a g e . The company is in the process of increasing its capacity to 1000 tons per month by 2008.

Women Entrepreneurship 2011 PRODUCT PROFILE OF µand«¶ NORTH INDIA ‡ Kashmiri Willow work baskets and furniture 17 | P a g e .

Women Entrepreneurship 2011 ‡ Blankets and Carpets (Haryana) ‡ Shawls and Stoles (Punjab and Haryana) ‡ Blankets and Carpets (Haryana) ‡ Brass handles and artifacts (Ladakh) 18 | P a g e .

Women Entrepreneurship 2011 North West India ‡ Diaries & paintings (Rajasthan) 19 | P a g e .

Women Entrepreneurship 2011 West India ‡ Fabrics for dresses (Gujarat) ‡ Sarees (Gujarat) ‡ Wooden toys & paintings (Maharashtra) 20 | P a g e .

Women Entrepreneurship 2011 ‡ Sea shells jewellery(Goa) ‡ Vases & clocks (Maharashtra) 21 | P a g e .

Women Entrepreneurship 2011 South India ‡ Coconut shell artifacts(Kerala) ‡ Banana & Palm fiber artifacts (Kerala) ‡ Wooden antiques (Kerala) ‡ Pure silk fabrics & Sarees (Karnataka) ‡ Pure cotton fabric & Sarees (Karnataka) ‡ Furniture bed covers (Kerala) 22 | P a g e .

Women Entrepreneurship 2011 East India y y Bamboo furniture (Manipur) Terracotta jewellery & artifacts(Calcutta) y Pure cotton Sarees (Calcutta) y Paper Mache mask (Calcutta) 23 | P a g e .

P.) y Silk fabrics (Bihar) y Silk Sarees (Jharkhand) ‡ Brass adivasi statues (Bihar) 24 | P a g e .Women Entrepreneurship 2011 Central India y Painting (M.

Women Entrepreneurship 2011 PRODUCTS DESIGN BY PRIYANKA MALVI ‡ Lamp shades ‡ Designer folders ‡ Grass straw basket 25 | P a g e .

Women Entrepreneurship 2011 ‡ Wooden diaries ‡ Clothing¶s ‡ Candles ‡ Corrugated sheets products ‡ Paper Mache 26 | P a g e .

the term has been extended to include social and political forms of entrepreneurial activity. however. in recent years.S. y According to Paul Reynolds. entrepreneurship scholar and creator of the Global Entrepreneurship Monitor. half of all working men in the United States probably have a period of self-employment of one or more years. The most obvious form of entrepreneurship is that of starting new businesses (referred as Startup Company). When entrepreneurship is describing activities within a firm or large organization it is referred to as intrapremiership and may include corporate venturing. when large entities spin-off organizations. "by the time they reach their retirement years. one in four may have engaged in self-employment for six or more years. workers over the course of their careers. finance and business acumen in an effort to transform innovations into economic goods". Participating in a new business creation is a common activity among U. which can be defined as "one who undertakes innovations. This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity.Women Entrepreneurship 2011 Entrepreneurship Entrepreneurship is the act of being an entrepreneur." y And in recent years has been documented by scholars such as David Audretsch to be a major driver of economic growth in both the United 27 | P a g e .

The entrepreneur is a factor in microeconomics. business incubators. in the form of social entrepreneurship.Women Entrepreneurship 2011 States and Western Europe. In more recent times. and some NGOs. as well as extensive involvement in the business. science parks. y Many kinds of organizations now exist to support would-be entrepreneurs. but was largely ignored theoretically until the late 19th and early 20th 28 | P a g e . and the study of entrepreneurship reaches back to the work of Richard Cantillon and Adam Smith in the late 17th and early 18th centuries. political entrepreneurship. Entrepreneurship ranges in scale from solo projects (even involving the entrepreneur only parttime) to major undertakings creating many job opportunities. the term entrepreneurship has been extended to include elements not related necessarily to business formation activity such as conceptualizations of entrepreneurship as a specific mindset (see also entrepreneurial mindset) resulting in entrepreneurial initiatives e. Angel investors generally seek annualized returns of 20-30% and more. Many "high value" entrepreneurial ventures seek venture capital or angel funding (seed money) in order to raise capital to build the business.g. or knowledge entrepreneurship have emerged. including specialized government agencies. Entrepreneurial activities are substantially different depending on the type of organization and creativity involved.

In the 20th century. Ludwig von Mises and Friedrich von Hayek. an entrepreneur is a person who is willing and able to convert a new idea or invention into a successful innovation. spending much time as well as capital on an uncertain venture. In Schumpeter.Women Entrepreneurship 2011 centuries and empirically until a profound resurgence in business and economics in the last 40 years. Donald Trump is one such example. Entrepreneurship is about taking risk. Knight classified three types of uncertainty. the understanding of entrepreneurship owes much to the work of economist Joseph Schumpeter in the 1930s and other Austrian economists such as Carl Menger. 29 | P a g e . The behavior of the entrepreneur reflects a kind of person willing to put his or her career and financial security on the line and take risks in the name of an idea.

No longer carrying to work 30 | P a g e . women have been removing empowered as quick as a change in a fad. In fact ³Women business-owners have been poignant players in a nation¶s manage to buy as well as their movement shows no signs of negligence down. though with an apropos different trends as well as a transformation towards 21st century. The silos of a work margin have been being damaged by a women streamer everywhere in this supposed men-dominant universe of yester-years. Now it is an epoch of latest women. it is apropos intelligible which they can be fortune-makers for a classification too. There was a time when women were viewed as usually home-makers.Women Entrepreneurship 2011 Women Entrepreneurs: Rising Sun In this rat-racing universe of today. diluting a water-tight compartments of an areas of professionalism being men. Recent commentaries have shown which a series of firms owned by women has grown twice a rate in a past 10 years.´ More as well as some-more women have been apropos entrepreneurs these days given they see a lure which a home-based commercial operation has to suggest them in conditions of leisure as well as stretchable operative hours.or women-oriented. who have been proof their eagerness in all fields.

31 | P a g e .Women Entrepreneurship 2011 hours commanded to them. They suffer some-more sundry as well as suggestive tasks in their business. though a stipulations as well as stresses compared with a glass-ceilinged corporate world. women entrepreneurs have some-more time to outlay with their family groups as well as to move up their children.

as well as final something latest each time. CEO of PepsiCo. as well as many more. as well as a problems of rubbing have shifted a concentration of organizations to a women as destiny workforce. So organizations have proposed saying women with a latest hope. commercial operation is never a same. Add to it a tellurian competition. Obviously. they have been taking-up women of ability. And partly no given successive change in record as well as immeasurable volume of inform is creation it many some-more challenging. there have been many examples where a lady has reached to a top. So elaborating is a latest judgment of hold worker. similar to Indira Nooyi.Women Entrepreneurship 2011 Are Women Leaders in Demand? Business is Business! That¶s what they say! But is there any sold proceed a commercial operation has to be done? Partly approbation as well as partly no. ³You never cranky a same stream some-more than once. As somebody said. pairing them with organization of 32 | P a g e . generally as hold workers.´ Always there have been latest waters in a river. so there have been latest hurdles as well as latest people in commercial operation each time. Partly approbation given there isn¶t any sold proceed we wouldn¶t have learnt as well as attempted to master it.

This is since we contingency rise women managers serve by guidance experiences. Global commercial operation will need expanding commercial operation networks. Keeping a gifted hold workman will need attribute strategies. some-more beautiful solutions to commercial operation issues.Women Entrepreneurship 2011 ability. Here have been a tiny reasons since we need somemore women as leaders in business: Women. Diverse viewpoints can outcome in better. Both women as well as organization have been indispensable to residence commercial operation issues effectively. have been superb communicators as well as lend towards to be improved during it than men. Women instinctively caring about structure relations who are since they lend towards to ride toward jobs where structure relations are a critical 33 | P a g e . upon average. to have a many appropriate classification as well as a necessary a single too. Women have been healthy net-workers. coaching as well as precision which ensures a formula a house needs to acquire rarely learned women leaders. The law is which successful commercial operation is led by people of hold with specific commercial operation skills as well as a right mind-set. It¶s a inform age as well as it¶s rarely competitive.

as well as a reasons since women entrepreneurs have been a really singular breed. pattern as well as marketing. we goal to have a universe which is some-more deferential towards women.Women Entrepreneurship 2011 member such as Marketing or HR.´ Women in industrial research A inform from an eccentric tall ± turn consultant organization underlines a need for a full appearance of women in industrial research. As is righteously said. The list might go upon as well as on. as well as right away a women will be a receiving flight object of an era. ³Well Begun is Half Done. some-more examples have been nonetheless to be set. 34 | P a g e . So wishing all a women a really many appropriate of their life. The women entrepreneurship is only a single position of women empowerment. The implications for creation embody a drawbacks of unsound womanlike submit in to research.

controls and runs the enterprise. a woman entrepreneur is defined as "an enterprise owned and controlled by a woman and having a minimum financial interest of 51% of the capital and giving at least 51% of employment generated in the enterprise to women. esp. quite often the term "women-owned business" is used relative to government contracting. In this instance. However. a "women entrepreneur" is any women who organizes and manages any enterprise. 35 | P a g e . usually with considerable initiative and risk. y According to Government of India.Women Entrepreneurship 2011 DEFINATION OF WOMEN ENTREPRENEUR y Technically. the entrepreneur (a woman) owns (more than 50%). a business.

At the family level. throughout their life. in the basic family structure. the task of coordinating various activities in a much effective manner. without feeling the pinch of inconveniences. The traditional set up is changing in the modern era. The transformation of social fabric of the Indian society. in terms of increased educational status of women and varied aspirations for better living. 36 | P a g e . Women are considered as weaker sex and always to depend on men folk in their family and outside. Indian families do have the privilege of being envied by the Westerners. They are left with lesser commitments and kept as a dormant force for a quite long time. necessitated a change in the life style of Indian women.Women Entrepreneurship 2011 WOMEN ENTREPRENEURSHIP IN INDIA The Indian sociological set up has been traditionally a male dominated. since women here are taking more responsibilities in bringing up children and maintaining a better home with love and affection. the Indian women have basic characters in themselves in the present sociological and cultural setup as follows. Thus. The Indian culture made them only subordinates and executors of the decisions made by other male members. is being carried out by the women folk.

37 | P a g e . Effectively coordinating the available factors and resources. Efficient execution of decisions imposed on them Clear vision and ambition on the improvement of family and children.Women Entrepreneurship 2011 Indian women are considered as Sarthe. Patience and bearing the sufferings on behalf of others and Ability to work physically more at any age. which means source of power.

Moreover. 38 | P a g e . The literary and educational status of women improved considerably during the past few decades. orientation and skill development programmers to women.Women Entrepreneurship 2011 NEED OF THE HOUR Women sector occupies nearly 45% of the Indian population. The institutions available at present are very limited. More and more high educational and research institutions are imparting knowledge and specialization. their functions and opportunities available with them are not popularized much. At this juncture. effective steps are needed to provide entrepreneurial awareness.

Women Entrepreneurship 2011

SUCCESSFUL WOMEN ENTEPRENEURS IN INDIA Indra Nooyi

Strong-willed, with an acute acumen for financial strategizing, Nooyi is the CFO and President of PepsiCo. Her strong acumen for business has helped the company garner as much as 30 billion dollars worth of crucial deals within the last couple of years. With a Masters Degree in Public Management from Yale University and Masters in Finance and Marketing from IIM, Kolkata, Nooyi held several senior positions at Motorola and Asea Brown Boveri before joining PepsiCo.

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Women Entrepreneurship 2011

Indu Jain
This multi-faceted lady used to be the Chairman of The Times Group ± the most powerful and the largest media house India has known. Indu Jain is known by many different identities such as that of a spiritualist, humanist, entrepreneur, an aficionado of culture and the arts, an educationalist but her most prominent and eminent role has been that of Chairman Times Group.

Kiran Mazumdar Shaw
Kiran Mazumdar Shaw is one of the richest women in India studied zoology at Bangalore University and brewery at Ballarat University. She started her career as trainee brewer at Carlton & United Beverages in 1974. Four years later she started her own company, Biocon, in her garage with an investment of Rs 10000. Three issues ±biotechnology was nascent at the time in India, she was a woman and her organization had almost nil assets ± made financial institutions turn down her loan application. However, with hard work and commitment, Shaw transformed Beacon into one of the leading biopharmaceutical firms in India

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Women Entrepreneurship 2011

Neelam Dhawan
Neelam Dhawan, the Managing Director of Microsoft India and is the head of marketing and sales operations of the company throughout India. At the start of her career she yearned to be a part of major players in the FMCG space such as Asian Paints and Hindustan Lever. Unfortunately, these organizations did not want a woman to be a part of their marketing and sales efforts and hence she was rejected at the time. Before joining Microsoft, Neelam has been part of many prominent companies such as IBM, HP as well as HCL.

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steps confidently forward and is ambitious to succeed. She comes with new innovative solutions to old problems to tide over issues. sets goal. It is essential not to get frustrated and give up when you face obstacles 42 | P a g e . She is ready to learn from others. Every successful woman entrepreneur is truly determined to achieve goals and make her business flourish. A successful woman entrepreneur uses common sense to make sound judgments when encountering everyday situations. possess clear vision. has an inner urge or drives to transform an idea into reality. relying on educational qualifications or lessons learnt from inherited business. she is ready to seize opportunities. This is gleaned from past experience and knowledge acquired over the years. She is confident A successful woman entrepreneur is confident in her ability. In-depth knowledge of the field is essential to success. She is optimistic and is more willing to take risks. Experience from her previous tenure as an employee. seek help from experts if it means adding value to her goals.Women Entrepreneurship 2011 Successful women entrepreneurs possess the following traits:She is ambitious A successful woman entrepreneur is extremely ambitious.

Women Entrepreneurship 2011 and trials ? a part of setting up any business venture. She adapts her business to changes in technology or service expectations of her clients. The ability to explore uncharted territories and take bold decisions is the hallmark of a successful woman entrepreneur. as she is fully aware of the importance of evolving changes. With minimized cost of operations. She is cost conscious A successful woman entrepreneur prepares realistic budget estimates. She is curious. She values teamwork and loyalty She has the ability to work with all levels of people. She provides cost-effective quality services to her clients. She is open and willing to learn A successful woman entrepreneur keeps abreast of changes. She is ahead of her competitors and thrives on changes. A successful woman usually loves what she does. she is able to drive her team to maximize profits and reap its benefits. Her high energy levels motivate her to contribute immensely towards building. She is keen on maintaining relationships and communicates clearly and effectively. establishing and maintaining a thriving business. interested to learn and accommodative to innovations. This helps her to 43 | P a g e . She is extremely passionate about her tasks and activities.

A woman can choose 44 | P a g e . She is empathetic to people around her and possess good networking skills that help her to expand contacts and make use of opportunities. She can balance home and work Cautious of not becoming a workaholic. She is committed to help others and enjoys doing it. business achievements. and commitment to philanthropy. She is conscious of her responsibility to society A successful woman entrepreneur is willing to share her success with the society.Women Entrepreneurship 2011 negotiate even sensitive issues easily. It is no wonder that millions of aspiring woman entrepreneurs admire Oprah Winfrey for her entrepreneurial skills. Her multi-tasking ability combined with support from spouse and family members enables her to blend business priorities with family and household responsibilities efficiently and effectively. a successful woman entrepreneur is good at balancing diverse aspects of life.

undertake risks. Which encourage women to have an independent occupation and stands on their on legs. organize and operate a business enterprise. introduction of new innovations. Like a male entrepreneurs a women entrepreneur has many functions. coordination administration and control of business and providing effective leadership in all aspects of business. By and large they had confide themselves to petty business and tiny cottage industries. They should explore the prospects of starting new enterprise. A sense towards independent decision-making on their 45 | P a g e . Women entrepreneurs engaged in business due to push and pull factors. Women in business are a recent phenomenon in India.Women Entrepreneurship 2011 PROBLEMS FACED BY WOMEN ENTREPRENEURS Introduction Women Entrepreneurs may be defined as the women or a group of women who initiate. Government of India has defined women entrepreneurs as an enterprise owned and controlled by a women having a minimum financial interest of 51% of the capital and giving at least 51% of employment generated in the enterprise to women.

Saddled with household chores and domestic responsibilities women want to get independence under the influence of these factors the women entrepreneurs choose a profession as a challenge and as an urge to do some thing new. y The financial institutions are skeptical about the entrepreneurial abilities of women. Problems of Women Entrepreneurs in India Women in India face many problems to get better opportunities in business in India y The greatest deterrent to women entrepreneurs is that they are women. While in push factors women engaged in business activities due to family compulsion and the responsibility is thrust upon them. Such situation is described as pull factors. The bankers put unrealistic and unreasonable securities to get loan to women entrepreneurs. The bankers consider women loonies as higher risk than men loonies. Male members think it a big risk financing the ventures run by women. 46 | P a g e . A kind of patriarchal ± male dominant social order is the building block to them in their way towards business success.Women Entrepreneurship 2011 life and career is the motivational factor behind this urge.

due to the fact that they are concentrated in poor rural communities with few opportunities to borrow money. "Having primary responsibility for children. and loan from relatives and family friends. Women in developing nations have little access to funds.Women Entrepreneurship 2011 y Entrepreneurs usually require financial assistance of some kind to launch their ventures . 47 | P a g e . Very few women have the tangible property in hand.be it a formal bank loan or money from a savings account. The women entrepreneurs are suffering from inadequate financial resources and working capital. home and older dependent family members. few women can devote all their time and energies to their business". The financial institutions discourage women entrepreneurs on the belief that they can at any time leave their business and become housewives again. y Women's family obligations also bar them from becoming successful entrepreneurs in both developed and developing nations. The result is that they are forced to rely on their own savings. The women entrepreneurs lack access to external funds due to their inability to provide tangible security.

especially. Married women have to make a fine balance between business and home. The interest of the family members is a determinant factor in the realization of women folk business aspirations. Marketing means mobility and confidence in dealing with the external world. to get things done. Even when they are otherwise in control of an enterprise. More over the business success is depends on the support the family members extended to women in the business process and management. y Another argument is that women entrepreneurs have low-level management skills.Women Entrepreneurship 2011 y Indian women give more emphasis to family ties and relationships. they often depend on males of the family in this area. 48 | P a g e . both of which women have been discouraged from developing by social conditioning. the marketing and sales side of business. They have to depend on office staffs and intermediaries. Here there is more probability for business fallacies like the intermediaries take major part of the surplus or profit.

which affect women entrepreneur's business adventures. Getting the raw materials from different source with discount prices is the factor that determines the profit margin. The literacy rate of women in India is found at low level compared to male population. This shows the low level freedom of expression and freedom of mobility of the women entrepreneurs. y Knowledge of latest technological changes. Many women in 49 | P a g e . Despite the fact that women entrepreneurs are good in keeping their service prompt and delivery in time. The confidence to travel across day and night and even different regions and states are less found in women compared to male entrepreneurs.Women Entrepreneurship 2011 y The male . know how. and education level of the person are significant factor that affect business. which develop hurdles to women entrepreneurs in the business management process. y Knowledge of alternative source of raw materials availability and high negotiation skills are the basic requirement to run a business. Lack of knowledge of availability of the raw materials and low-level negotiation and bargaining skills are the factors.female competition is another factor. due to lack of organizational skills compared to male entrepreneurs women have to face constraints from competition.

y Achievement motivation of the women folk found less compared to male members. while in business it is found opposite to that. maintaining the operations and ploughing back money for surplus generation requires high risk taking attitude. which is continuous risk taking and strategic cession making profession. Though the risk tolerance ability of the women folk in day-to-day life is high compared to male members.Women Entrepreneurship 2011 developing nations lack the education needed to spur successful entrepreneurship. They are ignorant of new technologies or unskilled in their use. and often unable to do research and gain the necessary training. courage and confidence. y Low-level risk taking attitude is another factor affecting women folk decision to get into business. The low level of education and confidence leads to low level achievement and advancement motivation among women folk to engage in business operations and running a business concern. Investing money. Low-level education provides low-level selfconfidence and self-reliance to the women folk to engage in business. 50 | P a g e .

y Vocational training to be extended to women community that enables them to understand the production process and production management. Following efforts can be taken into account for effective development of women entrepreneurs. y Encourage women's participation in decisionmaking. 51 | P a g e . y Adequate training programme on management skills to be provided to women community. y Consider women as specific target group for all developmental programmes. y Training on professional competence and leadership skill to be extended to women entrepreneurs.Women Entrepreneurship 2011 How to Develop Women Entrepreneurs? Right efforts from all areas are required in the development of women entrepreneurs and their greater participation in the entrepreneurial activities. y Better educational facilities and schemes should be extended to women folk from government part.

y Making provision of micro credit system and enterprise credit system to the women entrepreneurs at local level. 52 | P a g e . y More governmental schemes to motivate women entrepreneurs to engage in small scale and largescale business ventures. y Industrial estates could also provide marketing outlets for the display and sale of products made by women. y Programmes for encouraging entrepreneurship among women are to be extended at local level. y Training in entrepreneurial attitudes should start at the high school level through well-designed courses.Women Entrepreneurship 2011 y Training and counseling on a large scale of existing women entrepreneurs to remove psychological causes like lack of self-confidence and fear of success. y A Women Entrepreneur's Guidance Cell set up to handle the various problems of women entrepreneurs all over the state. which build confidence through behavioral games.

000 Rs.000 900000 800000 700000 600000 500000 400000 300000 200000 100000 0 2006 2009 2010 2011 2005 Interpretation: The above diagram shows that in the starting years the income was satisfactory. 5. In the running year the income has taken a jump to 1.00. 8. It becomes nil in 2007-2009 as Miss Priyanka Malvi took a break of two years for further studies.000 Rs. In Last two years she has shown a considerable increase in her income. 7.80.80.000 Rs.00.Women Entrepreneurship 2011 Financial growth of µAND¶ YEAR(X) 2005 2006 2009 2010 2011 INCOME(Y) Rs. 4.00.000 53 | P a g e .000 Rs. 1.50.

54 | P a g e . Furniture and other items are less as compared to clothes and artifacts.Women Entrepreneurship 2011 Classification of products NAME Artifacts Clothing Furniture Others PERCENTAGE 30% 35% 25% 10% Classification of Products Artifacts Clothing Furniture Other 25% 10% 35% 30% Interpretation: As the graph suggests. µAND¶ has a wide range of artifacts and clothing.

12% 39.71% 32.84% 28.72% 26.91% 33.84% 38.38% 28.Women Entrepreneurship 2011 Women Entrepreneurship In India STATE Tamil Nadu Uttar Pradesh Kerala Punjab Maharashtra Gujrat Karnataka Madhya Pradesh Other And UTS Total PERCENTAGE 30.36% 39.82% 55 | P a g e .71% 32.

00% 5.00% 15.00% 40.00% 10.00% 35.00% 0. has maximum percentage of working women whereas M.00% 20.P. has minimum percentage of working women.00% 25.Women Entrepreneurship 2011 45.00% Tamil Nadu Uttar Pradesh Kerela Punjab Maharastra Gujrat Interpretation: The above graph shows that U.00% 30.P. 56 | P a g e .

6. 5. Women today have grown in such a way that they are implied as the Bread Winners of the family.Women Entrepreneurship 2011 FINDINGS From the foregoing analysis the following findings were extracted. µAND¶ is a perfect example of blooming business through µMouth Publicity¶. 1. The women entrepreneurs have to come across many hurdles during their business growth. The customers are not totally aware about the range of products. Miss Priyanka Malvi has created a benchmark in the field of designing. 4. 57 | P a g e . 7. The study reveals that the majority of people in Nashik are not aware of µAND¶ 2. Even in this 21st century a women needs a lots of courage and strength to prove herself in this male dominating society. 3.

So. It should have its outlet in the city area so as to attract the crowd of whole city. The study shows that she only attracts higher middle class and higher class people. She should highlight her qualities as an Event Manager also. 2. Miss Priyanka Malvi needs a proper set up and display for the range of products which she provides. 58 | P a g e . 3. She being an owner of a well established designing firm. µAND¶ should promote its brand in a more effective and efficient way. 6. she should provide with a arrange of products that even middle class people can afford.Women Entrepreneurship 2011 RECOMMENDATIONS From the foregoing analysis the following recommendations can be suggested 1. 5. 4. she should consider Interns under her sand guide them.

they have not only excelled but also become top makers. both the government and non-government agencies have to play a vital role. women have shown better performance. Educating women is absolutely essential in straightening her personality. Yes. The need of the hour is to provide an opportunity in a conducive atmosphere free from gender differences. It is. Towards this end. In education. The need for awareness motivation and courage to correct the faults of male counterparts are great challenges today. For this purpose. an integrated approach is necessary for making the movement of women entrepreneurship a success. Likewise. 59 | P a g e .Women Entrepreneurship 2011 Conclusion "Only a life lived for others is a life worthwhile". The non-governmental organizations have a bigger role in stimulating and nurturing the spirit of entrepreneurship amongst women. Even in rural India with education. encouragement of the growing intensity of motivation amongst educated young women for coming in the entrepreneurial stream and extends support with scientifically designed package of the technical and financial assistance. Today there is a greater awakening among women. in office and industry. many have shown brilliant results. therefore.

Was this field your only interest? 7. What are the problems faced by you and your firm? 12. Any new lounge lined up in future? 11. When was the firm established? 2. What is the main reason that you chose and« over event management? 8. Where do you want to see yourself after five years? 60 | P a g e . What was the main reason to specialize yourself in art and home decoration? 5.Women Entrepreneurship 2011 QUESTIONNAIRE 1. Which all parts of India have you covered collecting your products? 6. Who was your inspiration? 4. How long did it take for you to establish yourself in this field? 3. Do you design clothes? 10. Are you planning to open your store outside Nashik? 9.

Rao WEBSITE 1.T. www.com 2.Women Entrepreneurship 2011 BIBLIOGRAPHY BOOKS 1. Women Entrepreneurship and Business Management byVasant Desai 2. Human Resource Management by.V.wikipedia. Personnel Management (Memorial) 3.com 61 | P a g e . www.google.

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