A Comparative Study of Bridges to understand the consumers need with special reference to Kurkure Desi Beats

Date: Name: Contact(Optional): Gender: Age: Address: Designation: 1. Do you consume snacks like Kurkure Desi Beats, Bingo Mad Angles, Parle Hippo etc? a. Yes b. No

2. How much do you spend monthly on snacks like Kurkure Desi Beats, Bingo Mad Angles, Parle Hippo etc? a. Less Than Rs. 100 b. Rs. 100 to Rs. 250 c. Rs. 250 to Rs. 500 d. Above Rs. 500

3. How would you rate Kurkure Desi Beats as a product? a. Excellent b. Good c. Average d. Poor

4. How would you rate Bingo Mad Angles as a product? a. Excellent b. Good c. Average d. Poor

5. Which flavour of Kurkure Desi Beats do you prefer the most? a. Dildaar Masala b. Deewana Tamator c. Saucy Mirhi

6. Which flavour of Bingo Mad Angles do you prefer the most? a. Masti Chat b. Tomato Mischief c. Chilli Dhamaka d. Achaari Masti

7. Are you satisfied with the number of flavours Kurkure Desi Beats has launched? a. Yes b. No

8. Do you think Kurkure Desi Beats should come up with more flavours? a. Yes b. No

9. What compels you to consume Kurkure Desi Beats? a. Brand Name b. Taste c. Quantity d. Price e. Availability f. Packaging g. Advertising

10. How would you rate the following parameters on a scale of 5, 1 being the best rank and 5 being the worst, for the following two brands of snacks. Brands/Parameters Brand Name Taste Quantity Price Availability Packaging Advertising Flavours available Kurkure Desi Beats Bingo Mad Angles

11. Do you think Kurkure Desi Beats acquires a good name in the market? a. Yes b. No

12. Do you think Bingo Mad Angles acquires a good name in the market? a. Yes b. No

13. Which packet size do you prefer the most when you buy kurkure Desi Beats? a. Rs. 5 b. Rs. 10 c. Rs. 20

14. When Kurkure Desi Beats is not available in the shop do you switch to other snacks like Bingo Mad Angles or visit a different shop? a. Switch to other snacks b. Visit a different shop

15. When Bingo Mad Angles is not available in the shop do you switch to other snacks like Kurkure Desi Beats or visit a different shop?

a. Switch to other snacks

b. Visit a different shop

16. Which one according to you in better? a. Kurkure Desi Beats c. Both are equally good b. Bingo Mad Angles

ThankYou

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