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an overarching strategy for your success this year.
2011 REAL ESTATE
with no time left for prospecting. you probably do some advertising or open houses to generate leads. Market Leader. this plan will help ensure your success in 2011 and beyond. Suite 200 | Kirkland. Evaluate effectiveness Feedback Template & Self-Assessment Special Offer for Agents You're invited to receive a complimentary business consultation to help you put your 2011 Business Plan into action. WA 98034 | 1-888-810-7080 © 2010 All rights reserved. Once you create a system for your success—by using this business plan and smart online marketing techniques—you will see the results you want. That's what causes those peaks and valleys in income. In short. you'll naturally create a large pipeline of prospective clients. As soon as you find a hot buyer or seller. you probably focus on that one deal. You'll find everything you need in this business plan to create the success you dream of—plus information about how to grow your business more effectively than ever. Calculate your living & business expenses Expenses Worksheet 3. Most agents lack a strategy. most agents lack a strategy. By mastering the online side of your business. Check in frequently Goals: Quick Reference 6. That's what causes those peaks and valleys in income. | 11332 NE 122nd Way. Especially when used along with the Growth Leader solution to generate active prospects. Here's a fact you already know: 9 out of 10 buyers search for homes online. It's easy to see why. Know what to expect from 2011 Real Estate White Paper 2. Calculate # of prospects & transactions needed Income & Web Conversion Calculator 4. Create a Marketing Calendar Marketing Calendar Example 5. Inc. This Business Plan provides you with information and worksheets that make it easy for you to create an overarching strategy for your success this year.BUSINESS PLAN 2011 Real Estate Agent Business Plan Most agents think peaks and valleys in income are just a natural part of being in real estate. Please call us toll-free at 1-888-810-7080 to find out more. according to NAR. This pipeline helps ensure you get a steady source of business throughout the year. When you don't have any deals brewing. 2 . In this way you can ensure that you have the focus you need to achieve your goals and gain the competitive edge in 2011. 2011 REAL ESTATE Included: Steps and Documents to Create Your 2011 Business Plan 1.
BUSINESS PLAN 1. and follow through to gain the competitive edge during this crucial time. Fewer foreclosures will help put a balance in the market. the ones who are still in the business are becoming increasingly smart about online marketing. 3 . What's more. create a system. told Inman News he believes foreclosures will decline in 2011. which may lead to more listings and home purchases as these people move where the work is. the next step is to calculate your business and living expenses.com. More competition. Now that you know what to expect in 2011. and several regions are already showing signs of strengthening. 2011 REAL ESTATE Growth Leader is a system that enables me to GENERATE and MANAGE my own prospects. Suite 200 | Kirkland. Steve S. As for 2011. Dallas. the optimist will be happy to point out a number of good things: the first-time homebuyer tax credit did boost sales in the early half of the year. 3. This means you'll see more agents using low. However. It's essential for agents to make a plan. TX Market Leader. households are reducing their debts and building savings faster than he anticipated. chief economist at Moody's Economy. According to Richard Berner. Here's what you may look forward to in 2011: 1. And make no mistake: opportunities are out there for the agent who looks for them. Inc. It's then essential that you capture leads and business from your social media presence using a solution like Growth Leader. More job seekers will be looking for jobs in a wider geographic area. co-head of global economics for Morgan Stanley in New York (via Bloomberg). More and better buyers. low interest rates will likely be a key driver of bringing buyers into the market. consumers may be getting through the worst of their own financial crises.or nocost tools like social media. savvy agents know they need to start planning now to build their pipeline of prospective business now to capture all the lucrative opportunities out there. and may lead to higher prices—not to mention significantly greater consumer confidence in the home market. WA 98034 | 1-888-810-7080 © 2010 All rights reserved. | 11332 NE 122nd Way. What to Expect from 2011 Real Estate White Paper It's no secret that 2010 just wasn't that great for almost everyone in the real estate business. Thus. 2. Stress sales may decline. giving them more room to spend in the future. Prices and inventory were generally depressed across the country. While the numbers of licensed agents may not grow in 2011. Mark Zandi. and it will be harder to stand out.
etc. Inc. 4 . how many become prospects and clients. Calculate Your Expenses Expenses Worksheet Living Expenses $ _________ Mortgage payment $ _________ Household (heat.) $ _________ Food (grocery and dining out) $ _________ Car expenses (pymt. maintenance $ _________Car payment $ _________Gas & oil $ _________Car maintenance & Insurance $ _________Office supplies $ _________Meals & entertainment $ _________Seminars & conventions $ _________Leads generation subscriptions $ _________Postcards & postage Tip: Make This Calculation Easier Growth Leader simplifies your expenses and provides a specific return on investment: you can see exactly how many people are coming to your website. gas. WA 98034 | 1-888-810-7080 © 2010 All rights reserved. water.70 $ _________ Monthly Gross Income Needed $ _________ Multiply by 12 months $ _________ Total Gross Income Required 2011 REAL ESTATE Annual Business Expenses $ _________Desk fee $ _________MLS dues $ _________MLS lockboxes $ _________Telephone $ _________Cell phone $ _________Internet $ _________Computer software $ _________Supplies. maintenance) $ _________ Entertainment $ _________ Child care $ _________ Education $ _________ Investments/Savings $ _________ Other living expenses $ _________ SUBTOTAL (income needed after taxes) $ _________ Divide by . Suite 200 | Kirkland. | 11332 NE 122nd Way. oil. $ _________Flyers & brochures $ _________Signs $ _________Website $ _________Newspaper & magazine ads $ _________Legal/Professional/CPA $ _________Assistant's salary & benefits $ _________Payroll taxes $ _________Transaction coordinator $ _________Listing coordinator $ _________Dues & subscriptions Growth Leader simplifies your expenses and provides a specific return on investment $ _________License $ _________E & O insurance $ _________Industrial insurance $ _________Medical insurance $ _________Disability insurance $ _________Charity $ _________TOTAL Market Leader.BUSINESS PLAN 2. Growth Leader also makes it easy for you to quickly market your listings across many different websites at once—at no additional cost.
000 ÷ $4. then divide by average commission $150.500 x 60% split average price range commission Part 2 Specify desired income. 5 .BUSINESS PLAN 3a. Suite 200 | Kirkland. WA 98034 | 1-888-810-7080 © 2010 All rights reserved.500 income goal commission = 34 transactions to reach goal = $4. CA X your commission split =commission per transaction $ Sample Calculation Part 1 Determine your average commission per transaction $250. | 11332 NE 122nd Way. 500 commission per transactions NEXT Market Leader.000 x6% = $15.000 ÷2 = $7. Calculate Number of Transactions Needed Income and Web Conversion Calculator Step 1: Determine your average commission per transaction Average house price range $ 2011 REAL ESTATE Step 2: Income Goal ÷ by commission per transaction = Transactions needed per year $ X____% commission =total gross commission $ ÷2 (for sale side or listing side) Growth Leader is a remarkable program. Sharon P. Newport Beach. Inc.
| 11332 NE 122nd Way. You can eliminate cold calling and ineffective strategies. WA 98034 | 1-888-810-7080 © 2010 All rights reserved. and even capture new business from out-of-market customers.BUSINESS PLAN 3b. 6 . Gain confidence when you have a team of experts supporting your success with Growth Leader. Suite 200 | Kirkland. Inc. NOTE: Ratio of 25 prospects to sales taken from “The Real Estate Rainmaker” by Dan Gooder Richard Market Leader. Growth Leader makes it easy for you to attract motivated buyers and sellers who contact you directly. Calculate Number of New Prospects Needed Income and Web Conversion Calculator 2011 REAL ESTATE Calculate prospects needed per year Take the total transactions you want X 25 (prospect-to-sale ratio is 25 to 1) = Total number of prospects needed Break it down into a daily number Annual prospects needed ÷ by 12 months ÷ by 30 days = Prospects needed each day Example 34 transactions x 25 prospects = 850 prospects per year ÷ 12 months = 70 prospects per month ÷ 30 days = 2 new prospects per day Tip: Generate Active Buyers and Seller Prospects Growth Leader makes it easy for you to attract motivated buyers and sellers who contact you directly.
etc. Suite 200 | Kirkland. ? FSBOs. Tuesdays from 3:30-5:30PM) How many drop-bys? When will you drop by? ( i. Then. | 11332 NE 122nd Way. plan your supporting activities: · · · · · · How many follow-up calls per prospect each month? When will you schedule your calls? (i. WA 98034 | 1-888-810-7080 © 2010 All rights reserved. Clarksville. Roland W. 7 . Saturdays from 9:30-11:30AM) How many postcards will you mail each month? How many open houses will you host each month? (Be sure to capture email addresses on your sign-up sheet) Market Leader. Create and Facebook. TN Sample Planning Calendar October ? Send email newsletter November ? Send email newsletter December ? Send email newsletter to entire sphere ? clients to ask Call past for email addresses ?blog Launch to entire sphere ? geographic Letter to area asking for email addresses ? posting to Continue blog twice a week ?Twitter Launch account. Inc.e. Drive prospective buyers to your own website to search for homes and receive listing alerts. Task List ? all leads within 1-2 hours Follow up on ? listings to prospective buyers daily Email home ? Monitor website activity to determine prospect readiness (use Growth Leader tools) ? Email newsletter ?different prospects every week to make personal “touching base” Choose 20 phone calls ? maintain an ongoing social media campaign: blog. it can be a very powerful tool to get in front of prospective buyers while they're online looking for their next ideal home. Foreclosures and Expired – how many will you contact Contacting per month 2011 REAL ESTATE I pulled the plug on Top Producer after trying Growth Leader.BUSINESS PLAN Online Marketing Planning Calendar While online marketing doesn't replace traditional marketing. post daily to entire sphere ? Call sphere and ask for email addresses ? posting to Continue blog twice a week ? Post tweets to Twitter account daily Online marketing works best when combined with personal follow-up and traditional marketing. Make a plan just as you would for traditional marketing.e. Twitter.
Suite 200 | Kirkland. This sheet may serve as a quick reference throughout the year as your track your success and achieve your goals. Inc. | 11332 NE 122nd Way. Woodland Park. Check in Frequently Goals: Quick Reference For your convenience use this Summary Sheet to fill in all the important goals and metrics of your business plan. 2011 REAL ESTATE Income goal for 2011 $ Dollars per transaction to you $ Break it Down: Listings needed per week Number of transactions needed for goals Number of listings Sales per week Number of listings sold Prospects needed per day Number of sales Number of prospects in your database Number of prospects you need 70% of my business comes from working with Market Leader products. CO Market Leader. WA 98034 | 1-888-810-7080 © 2010 All rights reserved. 8 .BUSINESS PLAN 5. It's incredible! Julie L.
| 11332 NE 122nd Way. Foreclosures and Expired –contact ___ per month My reward for achieving 100% of all goals this month is: Market Leader. etc. Facebook. At the end of every month. mark percent of goal completed. 2011 REAL ESTATE JAN Generate ___ leads per month FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Follow up on all leads within 10 hours Email home listings to prospective buyers daily Monitor website activity to determine prospect readiness (use Growth Leader tools) Email newsletter (one per month) Choose 20 different prospects every week to make personal “touching base” phone calls Create and maintain ongoing social media campaign: blog. 9 . Suite 200 | Kirkland. write “3” in the blank). WA 98034 | 1-888-810-7080 © 2010 All rights reserved.BUSINESS PLAN Progress Chart Use the following chart to check your progress against your goals. Twitter. write your goal numbers (for example. Inc. if you intend to work 3 open houses per month. In the blanks in the lefthand column. Postcards and emails – send___ on th the 15 of each month Open houses – ___ per month Follow-up calls – ___ per month Contacting FSBOs. Be sure to reward yourself if you hit 100% of every goal for a month.
000 in commission. Suite 200 | Kirkland. and brokerage companies with subscription software and advertising products that enable them to generate active buyer and seller prospects. Market Leader provides real estate agents. You do the math. . Toms River. agent teams. NJ About Market Leader Founded in 1999 by a second-generation real estate agent. 2011 REAL ESTATE I did 7 deals from Market Leader in a year. I have done 20 deals overall from Market Leader. 10 Market Leader. amounting to $1.000 in commissions. Mike G. WA 98034 | 1-888-810-7080 © 2010 All rights reserved. To find more about Growth Leader and receive a complimentary business consultation to help you put this plan into action. call us toll-free at 1-888-810-7080. | 11332 NE 122nd Way. as well as the tools and training they need to convert prospects into closed business.5 million in volume and $35.BUSINESS PLAN Close More Business in 2011 – Call Today! Growth Leader is the most effective marketing solution for real estate agents that makes it easy for you to generate active buyer and seller prospects and close more business. Inc. for $115.
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