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http://marketingeasy.net/w hat-is-a-troll/2011-06-12/ June 21, 2011
The Hard Life of an Internet troll (click to Download) In Internet slang, a troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an forums, chat room, blog, Facebook, Twitter, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion. While the word troll and its associated verb trolling are associated with Internet discourse, media attention in recent years has made such labels subjective, with trolling describing intentionally provocative actions outside of an online context. For example, mass media uses troll to describe “a person who defaces Internet tribute sites with the aim of causing grief to families. The trollface The troll attempts to pass as a legitimate participant, sharing the group’s common interests and concerns; the newsgroups members, if they are cognisant of trolls and other identity deceptions, attempt to both distinguish real from trolling postings, and upon judging a poster a troll, make the offending poster leave the group. Their success at the former depends on how well they — and the troll — understand identity cues; their success at the latter depends on whether the troll’s enjoyment is sufficiently diminished or outweighed by the costs imposed by the group. Trolls are an online cancer. Masked commentators that can ruin communities, business and damage reputations. The continuous ingenuity of promoting anonymous comments as a sparking ignition for creativity is stupidity and shallow argument. Things like “…permitting anonymity opens the discussion to people who would otherwise not feel free to be frank and therefore it feeds creativity – Link here“ is usually created by those with no real experience and no real impacted by trolling. Online trolls can be costly in several ways. A troll can disrupt the discussion on a newsgroup, disseminate bad advice, and damage the feeling of trust in the newsgroup community. Furthermore, in a group that has become sensitized to trolling — where the rate of deception is high — many honestly naïve questions may be quickly rejected as trollings. This can be quite off-putting to the new user who upon venturing a first posting is immediately bombarded with angry accusations. Even if the accusation is unfounded, being branded a troll is quite damaging to one’s online reputation. Not to talk about the reputation damage it can be caused by their hit-and-run attitude.
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