Anthony J. Tortorici, Jr.

227 Gold Valley Crossing, Canton, GA 30114 770.310.1812 | |

Professional Summary
A seasoned marketing and management executive with corporate and agency leadership experience. Experienced at successfully realizing the vision of headquarters through customer and consumer communications by collaboratively managing and directing large-scale programs and multi-disciplined teams.

Career History Independent Marketing Consultant, Canton, GA

2009 - present

Project and ongoing work focused on sales building, social-media data gathering and mobile execution, customer outreach, sponsorship development, consumer collateral development, fundraising, and business development

Danone Waters of America (Evian), Atlanta, GA (DWA relocated to White Plains, NY)

2008 - 2009

Director, Trade Marketing – Led brand planning and development of multi-channel and key customer programs in excess of $3.5 million. Managed and oversaw creative, promotional, consumer insights and merchandising agencies and provided creative leadership to develop and deploy the tools needed for a well-armed customer team. - Drove development of the national retail calendar and major program planning for new product and launch sponsorship activation. Provided ongoing and proactive communication to corporate partners and distributor leadership to build and maintain support of Evian calendar programming – increasing focus by 25% in down year. - Led and managed cross-functional team and agencies to develop a new, multi-million dollar loyalty program connecting retail activity with lifestyle rewards and digital consumer engagement. - Spearheaded the creation and continuous improvement of retail selling tools leveraging Evian’s sustainability platform as a point of difference. - Gathered customer and distributor insights to streamline merchandising activities by increasing the number of cases on display while decreasing the spend by 30%. - Created promotional tool kit and standards with retail-ready programs that maintained brand direction while offering customers local context to drive basket ring, out-of-aisle display and increase consumption occasions. - Negotiated and justified a cause-marketing sponsorship with Susan G. Komen for the Cure, delivering a partnership that is attractive to both brand and customers alike – expanding sales window by 200%. - Managed trade show and B2B communications and implemented ROI measures to justify trade initiatives.

Ryan Partnership, Atlanta, GA (Southeast offices closed)

2005 - 2008

Managing Director – SE Offices – Oversaw operations of Ryan’s Southeast Regional offices and team and managed engagement with key clients. Stewardship of a multi-million dollar client-marketing budget to execute regional programming supporting channel and key account promotions for Heineken USA. - Added $100K/year incremental project work by developing projects to connect on- and off-premise accounts, driving agency engagement and profit - Collaborated and coordinated with competing agencies at the direction of client. Integrated planning, production and sell through for multiple projects across all channels, saving client time, travel and dollars. - Built out calendar programming for client’s fastest growing and highest profile region. Coordinated creative and production efforts of POS, merchandising and premium elements with agency staff based in Connecticut. - Developed key programming to support and sustain double digit growth above plan for new product launch from test market to national rollout, integrating senior client management with customer and consumer communications. - Recommended and sold-in a staffing adjustment for the Southeast to more efficiently and effectively support significant client growth and better alignment with client structure.

Mastermind Marketing, Atlanta, GA

2004 - 2005

Account Services Supervisor – Fostered successful relationships between agency personnel and clients - Developed customer and employee marketing programs for MBNA and its partners SunTrust, Bass Pro Shops and Regions Bank. Responsible for billings in excess of $2.5MM. Led the agency’s work in the retail channels, managing the projects for Coca-Cola North America’s Foodservice Crew programs and Nestlé/Dreyer’s C&G and value channel programming.

The GEM Group, Atlanta, GA (Atlanta office closed – company out of business)

2002 - 2004

Account Director – Responsible for overall management of multiple client engagements, including supervision of program planning, budgeting, creative and measurement and a team of 10 senior and junior account staff - Oversaw the strategy, development and activation for UPS and Domino’s Pizza NASCAR, team and driver sponsorships. Managed, negotiated, and evaluated relationships between clients and the properties. - Managed development and launch of the first interactive employee satisfaction tool for Coca-Cola Foodservice customers – This initiative drove traffic to Coke's major online properties with exclusive employee rewards and website, complete with a national sweepstakes. - Led consumer promotions work with Coca-Cola and developed and executed 2003 summer program, Coke with Food, with strategic partners. Driving a 50% increase in execution and 30% increases in volume over LY.

. . Interactive Planet.Dean's List.S. 87 . .88. 1986.Responsible for more than 200 events generating more than $350. Ridgefield. Heavenly Ham.Created marketing materials and promotions for exhibits and licensed materials. The Coca-Cola Company. its history and folklore. 1990 . . Inc. . Archival Program Marketing – Developed new marketing initiatives and projects to directly engage consumers with brand Coca-Cola. GA (Company closed) -22000 – 2001 Account Director – Overall management of projects and stewardship of client relationships to promote long-term engagements for this end-to-end “e-strategy” company.Led and managed all online promotions.Built relationships across the Coca-Cola System to increase the visibility of the archival and licensing resources and ensure awareness of department capabilities across the brand development cycle. Marketing and Operations – Managed client marketing initiatives and business development for this family-owned agency. . 1985 – 1990 / Junior Varsity Captain. CT 1990 – 1991 National Operations and Sales Manager – Directed the recruiting. RFP responses and agency collateral creation and production. Pop Warner Little Scholars and The Coca-Cola Company.. 89 – 90 . awareness and excitement for sales promotion activities leading to increased sales. and international markets to generate significant media coverage. GA 1991 – 1994 District General Manager – P&L responsibility for three training units generating $2. training. Coordinated operations across nine territories nationwide. (PepsiCo. 1989 . promotion. Atlanta. GA .Bachelor of Science in Management.Georgia Tech Varsity Football. Supervised a team of 75 employees and 16 managers. GA 1994 – 1997.).25 million in revenues annually.Created internal client briefs for all initiatives and resource planning. . Tortorici. Atlanta. . Max Award for Marketing Excellence. ..Anthony J.Led the strategy and creation of programs to directly stimulate the sale of Company licensed merchandise such as special promotions and events at Company attractions and third-party venues. and two IABC Golden Flame Awards. Atlanta.Worldwide corporate spokesperson on Company collectibles and historical issues.Produced revenues and profits 120% over plan and successfully carried out national marketing initiatives. develop and execute client initiatives. Chick-fil-A. maintaining consistency and agency leadership reputation..Generated a 200% return on media spent through promotions for over 100 Chick-fil-A grand openings per year. .Developed sales promotions and partnerships to drive new channels of revenue. Ltd.Managed refurbishment budget and vendors for the Atlanta ADI.Created. .Responsible for nearly $2MM revenue and continuing objectives to grow the business. Instrumental in launching agency with successful business development activities with multiple retainer clients . 2001 . sales. Atlanta. .Led business development. GA 1997 – 2000 Manager. .000 in revenue across a ten state territory over just six months. special events and strategic advertising for clients including AOL Digital City Atlanta. Tortorici & Randolph. Jr. . BWI. .Accountable for generating $500K new business opportunities within existing client base.Negotiated contracts to generate $1MM agency income from pro-bono accounts.Managed and executed local promotions to activate opening of local restaurants.Managed multi-department team of 10 associates and resources to design. Set up vendors on ADI basis and achieved a decrease of 15% in controllable cost. . brands and programs for Publix/PublixDirect. Inc. Atlanta.Led the on boarding and ongoing training of new employees and client personnel.Managed the marketing.Managed development and content of the department's Intranet presence. and motivating of event staff of 15. . Harry’s Farmers Market and The Coca-Cola Company and the 1996 Atlanta Paralympic Games . . ExecuTrain. Inc. Member Internet Steering Committee overseeing standardization of Internet sites by the Coca-Cola System. . . developed and collaborated on programming directed to U. Marketing and training leader of six new concept units in Georgia and North Carolina.Effectively managed the transfer of clients to independent managers at the closing of the agency in 2002. Taco Bell Corp.Created promotions. and full implementation for nationally promoted special events. Education Georgia Institute of Technology.2002 Vice President. Honors Recipient of a Telly Award for excellence in video and film programming. .