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INTRODUCTION The Indian Cement Industry occupies a predominant position not only as one of the basic industries for

infrastructure development, but also because it is the 2nd largest producer of cement in the world. Joseph Aspdin in 1824 first manufactured Portaland cement by heating powdered chalk with clay mud. In India Portland Cement was first manufactured in 1904 near Madras by South India Industry Co. Ltd. In a 3- tonne capacity plant. The Cement Industry has come a long way since the first bag of cement was packet in the year 1941 at Porbander. The first cement plant proved to be financial success. In 1925 Cement Manufacturers Associations was formed which was entrusted with the responsibility of taking care of cement companies from internal as well as external competition. In 1936, all the existing cement companies except the Sone valley portland cement companies Ltd. (Japla). Agreed to merge with Associated cement companies Ltd. (Acc). This is the most significant event in the history of the Indian Cement Industry after which the industry took a very promising turn on the road of prosperity. COMPANY PROFILE/HISTROY With a single minded focus in mind, to achieve pioneering myriads of feat in civil engineering Shree Jai prakash Gaur, the founding father of Jai Prakash Associates Limited after acquiring a Diploma in Civil

Engineering in 1950 from the University of Roorkee, had a stint with Govt. of U.P. and with steadfast determination to contribute in nation building, branched off on his own, to start as a civil contractor in 1958 According to Richman & Soloman, Brand promotion is simply a power of increasing excellence towards work According to S.K. Shrivastav , Brand promotion is a method through which we can able to increase our level of potential towards our band image Brand promotion strategies of many companies are basically same up to 25% because every company use some of pamphlets, providing prizes, by showing a electric board writing and wall writing also. Here we are giving information regarding the difference between the Jaypee Cement strategies of brand promotion with others

REVIEW OF LITERATURE
SR. NO. 1 2 3 4 5 6 7 8 9 10 11 12 CATEGORY/GRADE OF PRODUCT Ordinary Portland Cement (3 grades) OPC 33 Grade OPC 43 Grade OPC 53 Grade Portland Pozzolana Cement PPC (fly ash) Sulphate Resistance Cement (SRPC) Portland Blast Furnace Slag Cement White Cement Oil Well Cement Railway Super Cement Alumina Cement (Calandum Cement) Hydrophobic Cement Low Heat Portland Cement Super Sulphate Slag Cement Masonry Cement ISI CODE NO. IS 269-1989 IS 8112-1989 IS 12269-1989 IS 1489-1991 IS 12330-1988 IS 455-1989 IS 8042-1978 IS 8229-1976 IRST-40 IS 6452 IS 8043-1978 IS 1260 IS 6909-1973 IS 3466-1697

Brand promotion strategies of many companies are basically same up to 25% because every company use some of pamphlets, providing prizes, by showing a electric board writing and wall writing also. Here we are giving information regarding the difference between the Jaypee Cement strategies of brand promotion with others

According to Richman & Soloman, Brand promotion is simply a power of increasing excellence towards work According to S.K. Shrivastav , Brand promotion is a method through which we can able to increase our level of potential towards our band image