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Social Media fr Unternehmen

Marco Wegleiter, WEBZUCKER Ortsmarketing St. Johann in Tirol 20.6.2011

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http://www.ickr.com/photos/wheatelds/1215722161/in/gallery-webzucker-72157626914289162/

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http://www.ickr.com/photos/philippspreckels/ Tuesday, June 21, 2011

http://www.ickr.com/photos/snurb/

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http://www.ickr.com/photos/digitalsextant/ Tuesday, June 21, 2011

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Nimm 2

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Was ist Social Media?

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http://www.statistik.at/web_de/statistiken/informationsgesellschaft/ikt-einsatz_in_haushalten/ 024571.html

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http://www.ickr.com/photos/enso-on/2030704717

Kunden sprechen miteinander.


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Kunden sind vernetzt.


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Kunden sind mobil.

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http://www.ickr.com/photos/artysmokes/2881855683

Success often comes to those who just show up. -Woody Allen
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http://www.theconversationprism.com Tuesday, June 21, 2011

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Social Media Beispiele

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Social Media im Wandel

Gestern
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Heute
http://www.baekdal.com/insights/no-facebook-is-not-killing-your-website-new-user-behavior-is

Einsatzmglichkeiten

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Nielsen Regel: 90-9-1


90% der Nutzer lesen und schauen nur zu, 9% der Nutzer beteiligen sich von Zeit zu Zeit, und nur 1% der Nutzer tragen proaktiv Content bei, von ihnen stammen
http://de.wikipedia.org/wiki/Jakob_Nielsen_(Webdesignexperte)

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Was will eine Community?

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Social Media Revolution 2011

http://www.youtube.com/watch?v=3SuNx0UrnEo
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Blogs

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Wie funktioniert ein Blog?


Unternehmensmagazin mit NewsArtikeln Ermglichen eine hohe Anzahl an Lesern Die Artikel sind kommentierbar Blogs werden gelesen, verlinkt und zitiert Dienen eine Community zu bilden Helfen Beziehungen aufzubauen

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Was ist erlaubt?


Gesetzliche Vorschriften Z.B. das Urheberrecht beachten Plattformabhngige Vorschriften Z.B. Facebook Promotion-Guidelines Marketing-Regeln Z.B. Spam vermeiden Community-Regeln Z.B. Dialoge fhren

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Mobile Nutzung

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Flickr

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Websites

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Facebook fhrt

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Facebook in sterreich

http://socialmediaradar.at

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Wie funktioniert Facebook?



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Edge Rank Freundesnetzwerk Durchschnittlich 140 Freunde/User Gefllt mir sehen alle Freunde Unternehmens-Seiten Gruppen fr Themen Virale Effekte Auch Websites verlikebar

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http://www.facebook.com/brandpermissions/logos.php

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http://www.facebookbiz.de/artikel/kunden-support-auf-facebook-am-bsp-von-notebooksbilliger-de

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Tatoo

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http://apps.asterisq.com/mentionmap/#user-mymuesli
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Wie funktioniert Twitter?


Informationen verbreiten SMS des Internets 140 Zeichen Tweets Follower & Following Recherche Schnell Mobil ffentlich

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Twitter-Nutzung in sterreich

http://socialmediaradar.at

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Voraussetzungen

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Friendship Machine

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To Dos fr Unternehmen

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Strategie!?

http://www.ickr.com/photos/23296316@N08/5553384820/

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Marketing Mix.

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User hren nicht zu.

http://www.ickr.com/photos/utekoehler/4902359443/

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http://www.ickr.com/photos/nanyleon/235472410

Kunden einbinden.

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Seien Sie anders.

http://www.ickr.com/photos/korom/5075438428

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Den Kunden zuhren.


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Marken sind Geschichten.


Tuesday, June 21, 2011 http://www.ickr.com/photos/25157061@N05/5670075357/

http://www.ickr.com/photos/paperpariah/2446224424

Wo ist das Risiko?


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Was kostets?
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Vorteile Social Media


Interaktionsmglichkeit Aktualitt Schnelligkeit Groe Reichweite

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Wie gehts?

http://www.ickr.com/photos/laindemacias/3415550440

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WEBZUCKER - Ing. Mag. Marco Wegleiter Social Media Marketing Agentur & Unternehmensberatung Wissenstransfer Konzeption Umsetzung Betreuung SOHO 2.0 Penthouse Office 12 Grabenweg 68 A-6020 Innsbruck Tel.: +43 699 129 24 106 E-Mail: marco.wegleiter@webzucker.at www.webzucker.at facebook.com/webzucker twitter.com/marcowegleiter xing.com/profile/marco_wegleiter

Sie sind Hotelier und haben kalte Betten? www.zimmerbelegt.at

Tuesday, June 21, 2011