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Editorial Writing - Transforming Texts II

The linguist, Halliday, suggested that language in text has three broad functions:

• The “ideational” function – to represent ideas and information

• The “textual” function – to organise and structure texts
• The “interpersonal” function – to create and maintain social relationships

As you transform a text you will achieve transformation by selecting different vocabulary items and
combining words in different ways.

Your Task

You work for the marketing department of Mobera, the company who invented the first mobile phone / camera
hybrid. Your company has now patented the first disposable digital camera, and, like conventional disposables, it
comes with a wraparound cardboard case. Your task is to fill this case with text convincing the purchaser of the
importance of this technological breakthrough, and of its place in photographic history. Your boss has decided that you
will head this text ‘2304 years in the making’. Luckily, you found a useful-looking article in this week’s Times …

October 09, 2004

It all started with an image on Aristotle’s wall


WHEN Louis Jacques Mandé Daguerre, a French Early cameras, which were often wooden, required
scenery designer, first found a way to create permanent photographers to send their cameras back to Kodak
images in 1837 he secured his place in the history of when they were finished. Their pictures would be
photography. developed, the film replaced, and the camera returned
But his discovery came centuries after people first to the user.
began experimenting with what is known as camera The mass market really took off in the early 20th
obscura. century with the launch of Kodak’s Brownie. Named
In 300BC Aristotle experimented with creating after a children’s character, the Brownie sold for $1
images by allowing light to pass through a hole in one and weighed only 8oz. In its first year 150,000 units
wall and project on to the wall opposite. were sold. The Brownie remained in production for 70
Daguerre’s success came four years after the death years, evolving through 125 models.
of Joseph Nicéphore Niépce, who had in 1827 Cameras soon became quick and easy to use. Few
succeeded in creating a fixed image. But Niépce’s models were easier to use than the Polaroid, launched
image required eight hours of exposure and the image in 1948 to offer the amateur photographer instant
faded with time, prompting the pair to work together. pictures. In 1986 Fuji introduced the first disposable
The first photos were created straight on to metal camera.
plates. Resizing was difficult and unsatisfactory — if Digital cameras first appeared in 1989 when Sony
you wanted a big image you needed a big camera. In launched its Mavica model. The camera took pictures
1841 William Fox Talbot invented the negative, by using a relatively grainy 720,000-pixel resolution,
which images could be copied or enlarged. However, saving the images to a disc. Today professional
photographers still relied on metal plates to take photographers are taking pictures at a resolution of
pictures. about seven megapixels (seven million pixels).
George Eastman revolutionised the process of
picture taking in 1883 when he developed a flexible
film, the precursor of the 35mm film still used today.