Customer survey on ‘Titan Eye +’

Name and Age :

_______________________

Email address/Phone No : _______________________

1) Which brands come to your mind in the eye-wear segment? a) b) c)

2) What makes you think about it? a) Attractive Design b) Reasonable Price c) Quality

3) Do you think owning a branded eye wear product is a necessity or a trend? a) A necessity b) A trend

4) How deep is your desire to own branded eye wear products? a) Stylish b) Brand value c) Quality

5) Would you buy eye-wear products on credit?

a) Yes b) No

6) Have you heard of Titan Eye+, can you compare it to your preferred eye wear product? a) Yes heard of Titan Eye+ and it is better than other brands b) Yes, heard of Titan Eye+ and not comparable to other brands c) No, not heard of it

7) What comes to your mind when you think of Titan Eye+?

a) Brand b) Longevity c) Style

d) Authenticity e) Anything else __________________

8) What’s your opinion about Titan Eye+ products? a) I just know about it b) It has something to offer c) It’s able to deliver the promise

d) It offers features better than other companies

9) From where have you heard about Titan Eye+?

a) Friends b) Family c) Advertisement d) Any other Media. (Please specify)________________________________________

10) How would you rate the below parameters influenced while making a purchase of Titan Eye+? Most Importan t Importan t Least Important

a) Attractive designs b) Authenticity c) Brand image (A Tata product) d) Word of mouth e) Media-TV /Newspaper /magazine/Internet f) Reasonable Price

11) How would you rate the designs of Titan Eye+ frames?

a) Excellent b) Good c) Above average d) Average e) Poor

Please mention the reason for the same_____________________________

12) How would you rate the ambience of the showroom?

a) Excellent b) Good c) Above average d) Average e) Poor Please mention the reason for the same._____________________________

13) Would you like to recommend Titan Eye + products to others? a) Yes b) No Please specify the reason for your response____________________

14) Do you remember any Titan Eye+ Advertisement? a) Yes

b) No

If Yes, please comment what you liked/not liked about it ____________________________

15) How would you rate the sales/post-sales services of the company?

a) Excellent b) Good c) Above average d) Average e) Poor

Please mention the reason for the same_____________________________

16) What is your opinion if the Company enters into other Life style products i.e. Shoes, Apparels, Perfumes, Sports Accessories, and Helmets? Would you consider buying them?

17) Would you like to give any suggestion(s) to the company about the products? ___________________________________________________________________________

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