ELECTRONIC COMMERCE PAPER CODE: 2402/51002 Unit-I Introduction to Electronic Commerce: origin and need; Framework, applications;

network infrastructure (including internet), internet commercialization; factors affecting e-commerce; business and technological dimensions of e-commerce; Unit-II Electronic payment system, inter-organizational commerce & intraorganizational commerce, EDI value-added network; digital library; smart card, credit card and emerging financial instruments. Unit-III B2B e-commerce; e-procurement, supply -chain coordination; on-line research; organizing for online marketing. Internet retailing; multi channel retailing, channel design; selling through online intermediaries. Mobile commerce: Introduction to mobile commerce; benefits of mobile commerce; mobile commerce framework; Internet advertising; Unit-IV Security; advertising & marketing in the internet, introduction to marketing & CRM, consumer search & resource discovery, computer based education & training, digital copyrights. Search engines & directory services; Agents in electronic commerce Lab: Internet Surfing of E-Commerce Sites.

diagnosing causes of talent departure. new imperatives. workforce diversity and talent management. strategic importance of talent. measuring human capital investment. transformation and reorganization of HR. sourcing talent. developing talent. talent forces of tomorrow . measuring and monitoring turnover and retention data. drivers of engagements UNIT-IV Return of Talent – Measuring contribution of talent to business performance. deployment of talent. talent multiplication UNIT-III Talent Retention – Cost and consequences of talent departure. establishing talent management system. elements of talent management. role of HR in talent management UNIT-II Talent Procurement and Deployment – Identifying talent needs.TALENT MANAGEMENT PAPER CODE: 2405/51005 UNIT-I Introduction – Concept of talent management. talent metrics. talent imperatives. designing engagement strategies.

IV Co-ownership management. Collective bargaining and empowerment: role. Role of State in managing industrial relations factors affecting industrial relations. Prevention and settlement of disputes. Harmony and discipline Unit. Unit-II ILO and Trade Unions: Objectives and functions. forms and significance. Challenges of Trade Union movement. Involvement of workers with management processes. Scope. Objectives. Quality of worklife . methods and significance to quality management. Impact of technological change on industrial relations.INDUSTRIAL RELATIONS AND LABOR LEGISLATIONS PAPER CODE: 2406/51006 Unit-I Industrial Relations: Concept. Unit III Labor Legislations: Objectives. Concept and significance. Trade Union response toward liberalization and change. Grievance handling legislations: Social security legislations. Regulatory legislations and protective and employment legislations. Role and objectives of ILO. Development of trade Union movement in India. Forms of union. Strategic implementation of WPM. emerging socio -economic and techno-economic profile.

leadership. team development and cooperation Unit IV Compensation: Objectives. Expatriate and repatriate issues in global . models and attitudinal dimensions. Retaining and motivating International staff. Training and development of international staff Unit III Managing global staff: Recruitment. standardization and adoption of work practice. Differences in communication. work settings. Issues and challenges in global perspective. bargaining behavior and negotiation strategies. negotiations. Culture diversity. Standards of performance management in global perspective. similarities and managerial implications Unit-II Global HR issues: Cross-national differences. Culture caricatures.CROSS-CULTURAL HUMAN RESOURCE MANAGEMENT PAPER CODE: 2408/51008 Unit –I Human Resource management in global organizations: Meaning and concept of Culture. Selection criteria and issues. cultural differences. dimensions. characteristics and elements. motivational context. determinants and key components. Human and cultural variables of organization.

general deductions from gross total income. tax planning with reference to managerial decisions – own or lease. income from the had salary. incomes exempt from tax. computation of tax liability Unit-IV Tax planning/avoidance/evasion. income from other sources Unit-III Clubbing of incomes. close or continue etc. assessment of individuals and companies.TAXATION LAWS AND PLANNING PAPER CODE: 2409/51009 Unit-I Basic concepts of income tax. export or local. residential status and its incidence on tax liability. setting off and carrying forward of losses. income from house property Unit-II Profits and gains of business and profession including depreciation. returns of income and assessment of income. make or buy. deduction and collection of tax at source. income tax authorities and their powers . tax planning in reference to employees’ remuneration. capital gains.

types of CRM. ethics and legalities of data use. enterprise marketing automation: market segmentation. contact and call centre operations UNIT-III Analytical CRM – Managing and sharing customer data: customer information database. types of data analysis – online analytical processing. CRM Architecture UNIT-II Operational CRM – Sales force automation: lead management. evolution and concept of CRM. field force automation. strategic importance of CRM. contact management. CRM readiness assessment. evaluating CRM return on investment .CUSTOMER RELATIONSHIP MANAGEMENT PAPER CODE: 2421/51021 UNIT-I Introduction – Origin. CRM budget. campaign management. CRM and business intelligence collaborative CRM UNIT-IV CRM Implementation – Establishing CRM performance monitoring. system. employee engagement in CRM project. CRM audit. goals of CRM. click stream analysis. key account management. data warehousing and data mining. collaborative filtering. CRM project management. customer service and support.

sales quotas. theories of selling. personal selling process.SALES & DISTRIBUTION MANAGEMENT PAPER CODE: 2422/51022 Unit-I Objective of sales management. sales contests. social and ethical responsibilities in sales management. costs and profitability Unit-III Distribution management and marketing mix. sales territories. size of sales force. Personal selling objectives. marketing channels. channel institutions – wholesaling and retailing. analysis of sales. compensation and motivation of sales force Unit-II Sales meetings. market logistics and supply chain management. channel information system. evaluating and controlling the sales personnel. international sales management . designing channel system Unit-IV Channel management.

retail information system. ethical issues in retailing Unit-II Retail marketing strategy. retail franchising. supply chain management in retailing . the process of retail merchandising. servicing the retail customers. customer relationship management in retailing Unit-III Basics of retail merchandising. retail pricing and evaluating merchandise performance.RETAIL MANAGEMENT PAPER CODE: 2423/51023 Unit-I Introduction to retail: retail in India. retail communication mix Unit-IV Retail store operations. retail models and theories of retail development. the method of merchandise procurement. retail store design and visual merchandising. retail store location and site selection. financial aspects of retail management. understanding the retail consumers. retail human resource management.

Measuring historical and expected return and risk. advantages and selection. Arbitrage Pricing Theory. expected return and standard deviation for portfolios. return and risk. Unit-III Portfolio – Meaning. the efficient frontier and investor utility. . active management strategies. Unit-IV Bond portfolio management strategies – passive portfolio strategies. formula plans . nature. Efficient Market Theory. Measurement of systematic risk. theories of fixed and variable income securities. need. constraints and strategies. Fundamental Analysis .SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT PAPER CODE: 2411/51011 Unit-I Investment-Meaning. variable ratio plan. Selection Problems: Markowitz portfolio theory. process and alternatives.Economic. Sharpe single -index model. Concept and components of total risk. the selection of the optimal portfolio. Capital Asset Pricing Model. Portfolio performance evaluation: risk adjusted measures of performance. Unit-II Objectives and benefits of investment analysis and security valuation . Industry and Company Analysis.constant-dollar-value plan. Technical Analysis. Portfolio revision – meaning. systematic and unsystematic risk. the efficient frontier. constant ratio plan.

currency swaps. trading strategies involving options. trading mechanics. option pricing – black scholes option pricing model UNIT-IV Fundamental of swaps – introduction to swaps. mechanics of swap – interest rate swap and currency swaps. arbitragers and scalpers. UNIT-I Concept and type of derivatives. uses of derivatives..FINANCIAL DERIVATIVES PAPER CODE: 2412/51012 . use of futures for hedging. basics of stock index future. swap pricing . derivative markets in India – current trends and future prospects. speculators. interest rate swaps. types of orders. Participants – hedgers. UNIT-III Types of options. currency futures (basics). UNIT-II Fundamentals of futures and forwards . clearing process.concept of futures. difference between forward and future contracts. interest rate futures.

financial institutions supporting entrepreneurs. characteristics of successful entrepreneurs. competitor and industry analysis. copy rights. factors impacting emergence of entrepreneurship. knowledge and skills requirement. manpower planning. proforma income statement. trade marks. feasibility study – market feasibility. entrepreneurship process. methods of generating ideas. managerial vs. opportunity recognition. working capital. financial feasibility: drawing business plan. organizational plan – form of ownership. proforma cash flow. role of entrepreneurship in economic development. steps in preparing marketing plan. venture capital. licensing. entrepreneurial approach and emergence of entrepreneurship Unit-II Starting the venture: generating business idea – sources of new ideas. proforma balance sheet. technical/operational feasibility. legal issues – intellectual property rights patents. job design. Financial plan – cash budget. trade secrets. commercial banks.ENTREPRENEURSHIP PAPER CODE: 2401/51001 Unit-I Entrepreneurship: Concept. environmental scanning. contingency planning. preparing project report. designing organization structure. franchising . presenting business plan to investors Unit-III Functional plans: marketing plan – marketing research for the new venture. creative problem solving. break even analysis Unit-IV Sources of finance: debt or equity financing.

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