Jessica R.

Stahl
jrstahl@gmail.com | 516-205-4655 | @jrstahl | jrstahl.com

Voice of America – Audience Engagement Analyst (2008-current)
Digital and Social Media Producer Develop and produce special projects around major news events or strategic topics. Use social media to source information and multimedia during breaking news. Contribute additional writing and reporting as necessary. • Live blogged Japan earthquake and sourced multimedia throughout the aftermath • Created “What’s Your 9/11?” project to engage young audiences around 9/11 anniversary • Used UGC campaigns to compile photo essays for Peace Corps 50th anniversary, Chinese New Year • Worked with radio teams to build cross-media African storytelling project • Design and build topic pages using HTML/CSS Community Manager Actively manage and engage with VOA social media communities on Facebook, Twitter, YouTube and Google Plus. Monitor digital/social media metrics to consistently improve offerings, and to seek new opportunities. • Reinvigorated abandoned Facebook community and doubled fans in a matter of months • Currently manage a Facebook page of nearly 50,000 likes and a Twitter account of over 30,000 followers • Connect social media use to strategy, to ensure it is advancing organizational goals Training and Newsroom Transition Conduct training sessions to help reporters understand how to incorporate social media into their workflow, and follow up regularly. Develop tailored social media plans to build social media into regional programming and reporting. Work with individual reporters and producers to enhance skills and brainstorm ideas. • Created and currently executing 6-week tailored social media training plan to transform VOA Russian newsroom • Trained Middle East beat reporters to use social media in covering unrest and protests • Developed strategy to integrate social media into radio programming to Asia Student Union Blog Managing Editor Created and manage UGC-based blog about international student life in the U.S. Oversee corps of writers across the country and manage relationships with blog audience. Write and report original pieces, curate outside links. Build partnerships to support blog mission. • Identified opportunity in niche market and took blog from pitch to launch in under 3 months • Researched and used niche social media platforms to build community, source content • Grew traffic to about 1,000 pageviews/day in under 2 months

Previous Experience
SAIS Observer - Editor-in-Chief, print layout and design, writer/reporter (2006-2008) Peace Dividend Trust – Communications intern; responsible for website redesign (2007) U.S. Department of State – Press and Public Affairs intern (2004, 2005) Princeton Packet – Stringer (2003-2004) Rockville Centre Herald – Reporting intern (2003); received Long Island Press Club award (2004)

Skills
• • • • • • • HTML and CSS Multiple CMSs (including Wordpress) Audio editing (Audacity, Dalet) Video editing (Final Cut Pro, iMovie) Adobe CS5 (Photoshop, Illustrator, InDesign, basic Flash) Social media monitoring Google Analytics and AdWords

Education
Johns Hopkins Nitze School of Advanced International Studies - SAIS (2008) MA, International Relations and Economics Princeton University (2006) AB, Politics Concentrations in International Relations, Political Theory, European Cultural Studies See more at jrstahl.com