maFirst Year First Semester First Year - Second Semester 2.1.

Legal & Tax Aspects of Business 100 Marks Course Content 1. Indian Contract Act 2. Indian Sale of Goods act. 3. Salient Features of Companies Act: a. Characteristics of a company b. Formation of a company c. Types of companies — private, public. Government etc. d. Management of company — Directors, Meeting. Accounts & Audits. 4. Restrictive & Unfair Trade Practices. 5. Salient Features of Negotiable Instruments Act a. Bill of exchange, cheque, promissory note, b. Negotiation & Endorsement c. Dishonour of Instruments including noting and protest 6. Elements 01 Income Tax: a. Scope and charge of income tax b. Selected definitions relevant to computation of Total Income c. Residential status d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains e. Exemptions from Total, Income& Deductions from Gross total income 7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit 8. Salient features of Maharashtra value added Tax Act 9. Salient features of Central Sales Tax Act Reference Text : 1. 2. 3. 4. 5. 6. 7. 6. Business Law — N. D. Kapoor Business Law — Buichandani Company Law — Aviar Singi Income Tax — Dr. Singhania Indian Taxes — V.S.Datey S. S. Gulshan. Mercantile Law (Excel Rooks) A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann) S K Tuteja: Business Law for Managers (Sultan Chand)

2.2. Cost & Management Accounting 100 Marks Course Content 1. 2. 3. 4. Terminology of cost — Cost classification by elements, variability, cash flow etc. Preparation of cost sheet Methods of costing — with special reference to job costing, process costing, services costing Distinction & relationship among Financial Accounting, Cost accounting & Management Accounting 5. a) b) 6. Marginal costing (Break — even analysis) computation of break even point, margin of safety Applications of Break even analysis to export pricing profit planning, Make v/s buy, operate v/s shut down. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting. 7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing, Use of responsibility accounting in performance evaluation

Reference Text: 1. Management Accounting for profit control — Keller & Ferrara 2. Cost Accounting for Managerial Emphasis — Herngreen 3. T P Ghosh : Financial Accounting for managers(Taxmann).

2.3. Economic Environment of Business 50 Marks Course Content PART I; The Fundamentals 1. The Scope & Subject Matter of Macroeconomics 2. An Introduction to the Economics of Growth & Development 3. An Introduction to (he Indian Economy- Its Salient Features 4. India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth) 5. Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. PART II : The Economic Markets 1. The Product Market & How it Affects India’s Growth Potential 2. The Money Market & How it Behaves 3. The Capital Market & its Vendibility 4. The Money Market & the Role of Central Banking 5. How does Commercial Banking Effect industry & Business 6.The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III : Federal Budget Objective is to expose the students to the various components of the national budget and how these impact on the business world. PART IV: India & the World 1. The capitalist world economy and India’s position therein since 1990. 2. The World Bank and IMF conditional ties leading to the liberalization - privatization- globalization exercise and beyond. 3. India’s balance of trade and fluctuations since 1990 How do figure in the wild order 4. India’s balance of payments and how is study can assist corporate decision making. What is needed to improve the situation, if at all it is poor. 5. The Business Cycle and how it is perceived o behave in the immediate future. What business decision hinge on this analysis Reference Text : 1. Economic Environment of Business, S.K Misra and V.K Puri, Himalaya Publishing House, 2005. 2. Business Environment, Francis Cherunilam, Himalaya Publishing House, 2005 3. Business Environment— Aswathappa, HPH 4. Raj Aggrawal: Business Environment (Exel) 5. Adhikanj, M: Economic Environment of Busi

Shortest Route Problem .Minimal Spanning Tree Problem . 11. Transportation Problem (TP) Concepts. Multiple Optimum. and General Service Time. .. Replacement and Maintenance Models :. Unbounded ness.Types of Inventory Situations Fixed Quantity)Fixed Review Period 3 Costs Involved .Maxima Flow in Capacitated Network .Types c Queuing Systems (use of 6 Character Code) Queues in Series and Parallel .Simplex Algorithm . 9 Inventory Models . Application Potential to Diverse problems in Business & Industry.Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares) 10. Profitability. and Negative Exponential Service time. Operations Research 100 Marks Course Content 1. Linear Programming (LP) :. PK-Formulae.Arrow Diagrams . Network Analysis .Probability Assessment in PERT Network. Queuing (Wailing-line) Models . interfering.Prohibited Routing Problems .Deterministic Probability Models .2. Scope and Limitations.Balanced /Unbalanced .a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems 6. Formulation of Model . Jobs.(Unique Optimum.) 5.Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT . c-vector. 4.Concepts. Maintenance etc. Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate.Solution Procedures for IFS and Optimally Check .Post-Optimal Sensitivity Analysis.Crashing of a CPM ‘Network . Definitions of Project. free. Introduction to OR Concepts.Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate.Maximization /Minimization . Formulation of Models.Group vs Individual Replacement Policies. Addition/Deletion of Variables /Constraints – Dual Simplex Method – Problems Limitations of LP Vis. Events .Concepts of Floats (total.Concepts .Concepts.Big M Method/Two-Phase Method . Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing .Prohibited Assignments .Interpretation of the Optimal Tableau . New Product.Balanced / Unbalanced .Duality Principle .Use of Slack Surplus / Artificial Variables . 3.Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector.4. Hungarian Method of Solution Maximization / Minimization . Assignment Problem (AP) . infeasibility Redundancy Problems.Concepts 7. independent) .Maximization / Minimization Case Of Degeneracy . Linear Programming (LP) :.Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate. Inventory. 2. Genesis. Diverse Problems – Graphical Explanation of Solution .Replacement of Items Subject to Deterioration and Items Subject Random Total Failure .time analysis and Derivation of the Critical Path. Formulation of Model. 8.Problems.

& othors 5.sum and Non-zero-sum games Solution Procedures to 2-person zero sum games .12. Kothari L : Introduction to Operations Research (Vikas) 8.Graphical Methods 13. Game Theory . Khanna: Quantitative Techniques for decision making (Preritice HaIl India) .Kapoor 7. person.\Johra 3.KSharma 4 Operations Research. Wagher 6. n-person games . Quantitative Techniques in Management— J.Saddle point Mixed Strategy. Operations Research — V. Taha 2. Quantitative Techniques in Management — N. Operation Research .Application for Maximizing / Minimizing Player & Strategy. R. Sub-games Method for m x 2 or 2 x n games .K.Zero .Sasieni M. Principles of Operations Research — N. Gupta a. LP Note: The teaching of the above subject is to be integrated with the most widely available software.Concepts .2 .M. Reference Text 1. Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by Simplex including Quality . Methods & Problems .D. 0.

Personnel Management – C. Job – enrichment Empowerment – Job Satisfaction. Incentives Schemes. HRD Strategies for Long Term Planning & Growth. Morale. B. VSP Rao – Managing Human Resource (Prentice Hall of India) . 5. Job Analysis. Human Resource Management – P. Management of Organizational Change. Performance Counseling. Management Development Programmes. Bhattacharya : Human Resource Management (Excel) 6. Training Methods. Human Resource Management – Its Scope Relationship with other Social Sciences Human Resource Management / Inter-Disciplinary Approach Approaches of 2. 7. Dessler : Human Resource Management (Prentice Hall India) 4.2. Career Planning 6. 9. Responsibilities and place in the Organization. Subba Rao 2. Multi. Personnel/ Human Resource Management : DeCenzo & Robbins (Prentice Hall of India) 5. Performance Appraisal Systems – MBO Approach. 3. Policies. K. BPR.Organization Structure – Re-engineering. 8. Productivity and Human Resource Management Reference Text 1. Its Organization. Personnel Turnover. Organization Development. D.Skilling. Manpower Planning. Training & Development – Identification of Training Needs. Organization of Personnel Functions – Personnel Department. Mammoria 3.5 Human Resources Management 100 Marks Course Content 1. Job Description.

2. D. Business Research Methods — Cooper Schindler 2. Relevance & Scope of Research In Management. 2. Data analysis — Tabulation. Ortinau (2nd edition Tata McGraw Hill) 7. Validity etc. Primary Data — Collection Methods / Measurement Techniques —— Characteristics of Measurement – Reliability. projective techniques and focus groups 8. Analysis Techniques — Qualitative & Quantitative Analysis Techniques — Techniques Hypothesis -. 12.Kothari 3. Tripathy : A Text book of Research Methodology in Social Sciences (Sultan Chand) 6.R. 11. — Secondary Data Collection Methods — Library Research. Chi-square. 7. Day (7th edition John Wiley Sons) . C. Primary and Secondary data sources and data collection instruments including in-depth interviews. Identification of Research Problem. Correlation & Regression Analysis. 4. ‘Abstracts. SPSS applications data base. Kumar. Research Report Writing.Research Design 6.6. Marketing Research —Hair. Loudon Jaico publication) 8. Stevens. References — Bibliography. Data management plan — Sampling & measurement 9. Computer Aided Research Methodology — use of SPSS packages of Testing Reference Text 1. etc. P. Research Methodology Methods & Techniques — C. Marketing Research Text & Cases — ONreon. Marketing Research — Aaker. — Making Choice of an Appropriate Analysis Technique. Defining MR problems 5. T-test. Bush. Analysis of Variance. K Bhattacharya : Research Methodology (Excel) 4. etc. Research Methodology & Fundamentals of MR. Steps Involved in the Research Process 3. 100 Marks Course Content 1. Marketing Research Essentials — Muuariels & Gates (3J coition SW College publicc’.ions 9. Data — Collection Methodology. teasing for association 10.

Prasad Management Information Systems (Sultan Chand) .2. 5. Strategic use of Information and IS — Use of Information for Customer Boding. overview of some of the manual. MIS a Conceptual Framework by Davis and Olson 2 Analysis and Design of Information Systems by James Scan 3. Jessup & Valacich: Information Systems Today (Prentice Hall India) 7. Ashok Arora & Rhatia: Management Information Systems (Excel) 6. Basic Information Concepts and Definitions Need for Information and Information Systems (IS) in an organization — characteristics of Information and Organization with respect to organization form. for Creating a new business models and new business reality. for Managing Business Risks. Decision Support.7 Management Information System 50 Marks Course Content 1. analysis of information of decision processes etc. Executive Information Systems Determining Information Needs for an Organization / Individual Manager—overview of use of data flow method. 2. Reference Text: 1. Case Studies Case on ASC industrial Gases — Author: Prof Pradeep Pendse Mrs Fieds Cookie’s — Harvard Case Study Seject Business Cases identified by each Group of Students for work thrui the entire subject . 4. T L. procedural and automated controls in real life IT environments. Information Security— Sensitize students to the need (or information security. concepts such as confidentiality. hierarchy etc Types of — Transaction.O’brien MIS {TMH) 5. Management Control. 3. structure . for innovation. M. Types of threats and 1ik. Operational Control. philosophy. for Knowledge Management. Integrity and Availability.2-3 Cases on Requirements Management — Author : Prof Pradeep Pendse 4 .

Equity / Borrowings/ Mixed etc. Pandey 6. Cost of Capital & Capital – Structure Planning. Divided Policy/ Bonus – Theory & Practice Reference Text : 1. Financial Management – S. Sharan : Fundamentals of Financial Management (Perason) . 3. Financial Management 100 Marks Course Content 1. Working Capital Management – Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management 6. Financial Management – Prasanna Chandra 4. Sources of Finance – Short Term/Long Term. Theory) 5. 4. Financial Management – Maheshwari 5. Financial Management – Brigham 2. Domestic / Foreign. Fund Flow Analysis & Cash Flow Analysis.8. Capital Budgeting & Investment Decision Analysis (using Time Value for Money. Financial Management – Khan & Jain 3.2. Van Home & Wachowiz Fundamentals of Financial Management (Prentice Hall of India) 7. Objective of Financial Management 2. C. Financial Performance Appraisal using Ratio Analysis.

2. Field project involving preparation of marketing / business plan in any Industry verticals. Internet marketing 10. Strategic marketing principles 2. Reference Text : 1.9. Fast moving consumer goods marketing 5. Preparation of marketing and business plans 3.Mcmillan . Marketing Applications & Practices: 100 Marks Course Content 1. Rural marketing 8. Keller.Kotler. Direct marketing 11.2. Rajan Saxena – McGraw Hill India 4. Rural management 9. Service marketing 7. Marketing Management . Marketing Management – Ramaswamy & Namkumari . Consumer Durables marketing 6. Basic Marketing. Event & Media marketing 12. Koshi & Jha – 14th edition – perarson. Marketing Management – Indian Context Dr. 823 marketing 4. Perrault and McCarthy – Mcgraw Hill India 3. 13th edition.

K Sharma • Econometrics — By Damodar Gujarathi • Kotynous .D. Decision making under certainty. & IV Reference Text • Quantitative Techniques in Management — N. SSL.2..Vora • Quantitative Techniques in Management — J. Simultaneous equations models 6. risk and under uncertainty stations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty’ Investment analysis under uncertainty 2. Auto correlation. 4 Statistical forecasting techniques 5. Identification problems: Estimation of structural parameters by ILS. Single equations models with one and two explanatory variables plus ANQVA in regression analysis. Competitive strategies 3.10 Decision Science 100 Marks Course Content 1. Hetroscedasticity multicollinearity & distributed lag models.

Creativity.11 Managerial Process Skills —100 marks Course Content 1.. Analytical skills Reference Text 1. Dynamics or Entrepreneurship —Commitment & Determination. The Essentials of Managing Change and Transition – Harvard Business School Press . Creative Problem Solving Techniques 9: Lateral thinking 10. Dynamics of Entrepreneurship — Ambiguity & Uncertainty. Entrepreneurship. Dynamics of Entrepreneurship — Opportunity Obsession. Methods for generating ideas 8. Tolerance of Risk 3. Dynamics of Entrepreneurship — Support (from Significant Others. Motivation to Excel 5. Entrepreneurship Project 6.2. Leadership 2. Entrepreneurship Project 7. Organizational Behavior by Fred Luthans (9th edition) 2. Self-Reliance & Ability to Adapt 4.

Valuation Ratios • EPS! ROE! RC’CEI Total Shareholder returns. net profit margins and various turnover ratios) • Liquidity ratios — Current Ratio / Acid test • Profitability ratios. Price to book value. Free Cash flows to Equity / Firm • From earnings to free cash flows • Adjustment from standard accounting to correctly measure free cash flow • Capitalization leasing expense and R&D expenditure. with Necessary accounting adjustment for these ratios). Assessing Business Performance • Operational efficiency ratios (Gross profit. Cash Flow Analysis • Measuring operating / financing and investing Cash flows. correct treatment for amortization expense and deferrer taxes • Measuring correct ROF & ROC after adjusting for inter-corporate investment • implication of the above intentioned adjustment on fundamentals valuation/company and PE or Price / Book Value or EBDITA multiple 5. Forecasting FCFE/FCFF and Security Valuation Reference Text • Financial Management by Prasanna Chandra • Financial Management by Khan and jain . 4. Debt to Assets. Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple. • Economic value added (EVA) and linkages between value or a company and EVA • Equity Analysis. • Cash flows and financial flexibility (linkages to dividend policy and ever retention of profits) 3. l2 Analysis of financial statements IOU Marks Course Content 1. EV/ESDITA multiple • Capitalization ratios.2. • Indian Accounting Standards • Indian Accounting Standard vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2. Revision of Balance Sheet and P&L statement fundamentals.Debt Equity. Stock Spits and Buy back • Managing Productivity of Corporate Capital • Composite Index for measuring productivity 6. minority interest • NOPAT arid adju’menls to NOPAT from EVA perspective to measure correct economic cash flows. • Du-pont Analysis • Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i e. Introduction to Advance Accounting Concepts • Merger and acquisition • Consolidation of balance sheets • Deferred taxes.

12.0.Second Year . 3.University Assessment 100 Marks Course Content 1. International Business . 2. Country Evaluation and Selection 7. Collaborative Strategies 8.Third Semester 3. PEST factors affecting International Business 3.Sundaram and Black International Business — Roebuck and Simon International Business – Charles Hill International Business— Subba Rao . FDI 6. International Trade Agreements 10. Government influence on trade 4.. International Marketing 9. 4.Daniels and Radebouqh International Business . International Diplomacy . International HR Strategies . 5.1 International Business . Reference Text 1. Overview of the International Business Process 2. International Trade Organizations 11. International Trade Theories 5.

Role of the leader. Components of Management Information Sysstems 8. Decision making and problem solving. 6. systems. 7. skill and Shared values 9. structure. Changed Circumstance. staff. Strategic Management Process: Vision. Policies of an Organization. Group Project Reference Text 1. 2. 4. Its importance. learning based. Strategy as planned action.2 Strategic management 100 Marks Course Content 1. Phases indecision making.0. Manager v/s Leaders Leadership styles 5. The Differences. Conventional Strategic Management v[s Unconventional Strategic Management. Mission. style. Process and advantages of planning Strategic v/s Operational Planning.3. 3. 3. Goal Philosophy. Management Control. Problem solving skill. Strategic Management — Thompson & Striekland McGraw Hill Competitive advantage – Michael Porter Competitive strategy — Michael Porter . Growth Acce orators: Business Web. Mokena’s 7 8 Models : Strategy. Strategy. Communication Commitment and performance. Market Power. Elements. 2. Group decision making. Categories of problems.

walker and Larreche McGraw Hall Irwin Marketing Strategy— Stephen Sohnaars Free Press Strategic Market Management — David Aaker John Wiley & sons Strategic marketing text & cases .Optional Group — Marketing 3. 2. optimization of pricing 13.1 Marketing Strategy — University Assessment —100 marks Course Content : 1. Pricing strategy – value pricing. Competition analysis — Porter’s 5 forces model for competitive environment. Distribution Strategy – Designing of channel systems.Introduction. Marketing strategy— Overview 2. understanding competitive moves and postures 5. Marketing Strategy— Boyd. Market entry. nichers 4. Product line extension 8.. 4. branes 9. Market situation strategy Leaders challengers. Portfolio models — OCG and GE Mokinsey matrix . Benchrnarking exercise. growth and mature markets. Sustainable competitive advantage— Porter’s generic strategys 6. Pruning of Product Reference Text 1. New product strategies— Innovation. managing multichannel systems 12.1.Caverns . 7. followers. Marketing Planning . 3. Brand building — FMCG. Consumer durables & Services cases 11.campaigns 10. Communications strategy — Managing communications mix for products. Pillars of Marketing — SIPD strategies 3. Advertising and sales Promotion strategy .

3. Creative decisions 7. Media planning and Media research 9. managing advertising campaigns Reference Text 1. Sari Diego University Michael Belch. Advertising budget. Brand position and brand image strategy development. Advertising Management: Rajeev Sara John G. 5. Advertising and Promotion: An integrated Marketing Communications Perspective. 6.1. Advertising objectives with specific reference to DAGMAR. Brand objectives. Public relations & Publicity campaigns 11. Advertising Research 10. Consumer attitude and market structure 4.Jesse Kornbluth Belch Advertising & Promotions (T?1H) J V ‘Vilianiam & A K verghese Advertising Basics (sage) . 4. San Diego University 2. Evaluation of agency functioning. George Belch. 3. David A. 6. Myers. Aaker Logo — Naomi Klein Brand Reporter fortnightly Other Guy Blinked . advertising briefs. Persuasion and attitudinal change through appropriate copy development. Agency coordination archives. The . Advertising — Organizational structure of advertising agency and its function. Role of advertising manager in firms. Communication Process — Communication models (for urban and rural Communications Integrated-Market Communications 2. Copy decision — Creation and production of the Copy 8. Event management 12. 7.2 Integrated Market Communications 100 marks Course Contents: 1. 5. 3.

Search and evaluation of alternatives: Purchase process. 2. 4. Post purchase behavior and cognitive dissonance.Biztantra MS Raja & Dominique Xardel: Consumer Behavior. 8. 9. Attitudes and Personality. 3. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy : Hawkins Best & Coney edition McGraw Hill International edition Consumer Behavior in marketing strategy: Howard Prentice Hall International Consumer behavior a strategic approach -Hendry Asssael . Individual aspects of consumer behavior or Perception1 Learning & Information processing 3. Application & cases (Vikas) Satish Batra & S H H Kazmi Consumer Behavior Text & cases (Excel) .1 . 7. Concepts . Consumer decision process: Problem recognition. Consumer Buying Behavior 50 marks Course Content : 1. Reference groups 5. 5. Situational influences. 7. 6. 2. Reference Text 1. Motivation and involvement. External influences: Group behavior: Social class. Consumer adoption process and diffusion of innovation.3. Diversity of consumer behavior Role of consumer behavior in marketing strategy. 4. Organization buying process: Roles of buying centers Decision making units. Opinion leaders.3 A. Role of Culture and subcultures: Family: 6. Application of Consumer behavior Studies in Consumerism in India and global markets.

S L Gupta Marketing Research (Excel Books) . Marketing Research —Hair. Ortinau (2nd edition Tata McGraw Hill) 2.3 B Market Research Applications 50 marks Course Content : 1.1. combination with duster analysis: conjoint analysis. Bush Ronald (3rd Prentice Hall) 6. Reference Text 1. Perceptual mapping applications in market research 5. Field project on market research on any functional / industry verticals. Media effectiveness study: Annual readership survey of print media etc. Marketing Research Text & Cases — (Wrenn. Dependence analysis: discriminate analysis. how to read ORG Nielson’s store audit report 7. Brand tracking study 8. Television viewer ship surveys. SPSS applications data base. testing for association 3. Stevens. Applications of MR in consumer research. Alvin. Kumar. advertising. Marketing Research — Aaker. Raiendra Nargundkar : Marketing Research (Macmillan) 7. interpretation of MR reports.3. Data analysis — Tabulation. Report preparation and presentation. 4. Marketing Research Essentials — McDaniels & Gates (3rd edition SW college Publication) 4. Multivariate techniques — Interdependence techniques: Factor/ cluster analysis. Usage altitude studies. Role and value or market research in marketing (framework) 2. Loudon Jaico publication) 3. Day (7th edition John Wiley & Sons) 5. Bush. Marketing Research — Burns . 6. test marketing.

bases of territory design. 4. Sales incentives and sales compensation. — process of researching. 6. Professional Sales Management—Anderson . methods of territory design including computer models. 8. 3. Sales Force Performance evaluation and control Identify the roles of consumer and trade promotion activities in terms o differences. Reference Text 1.Management o sales force — Stanton . Sales Management — Futrell 6th edition Thomson South Western . Time and Territory Management — Territory Planning. 9. Sales -management Planning.Spiro McGraw Hill International 4. and development of sales Personnel. Sales Management Planning — Forecasting. Sates Budgeting and Planning quotas Manpower Planning for the sales organization for and development of sales organization Recruitment.— Sales Management -Information Systems. Cundiff & Govani Prer lice Hall India 2. 5. assigning sales people to territories route planning and territory coverage. establishing and revising territories. coupons etc. 7. traden discounts. Sales management — Still .4 A Sales Management & Sales Promotion 50 marks Course Content 1. training. selection.Job and role of Sales Management in Organizations.3. 2. Hair & Bush Tata McGraw Hill 3. to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests. characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix. Selling of services as opposed to selling of tangible products — selling process. planning and setting goals .1. The Selling functions — The importance of systems selling in contemporary environment. Sales Organization and its evaluation .

3.1. 5. Fiscal levies / regulations in distribution CST .opportunities and challenges. The roles of distribution (unction in the marketing mix and the meaning of distribution equity. 4. Supply chain management —issues. Tasks and responsibilities of channel members. Physical Distribution Management Logistical Approach Dr. 3. LST . industrial products. Logistics Management Bowersox & Class 3. use of power bases.4 B Distribution & Supply Chain Management 50 marks Course Content 1. Excise duties etc. training. Channel design and management for consumer. 2. Logistical Management Donald J Bowersox 2. order processing. Octrol . K Khanna 4. Reference Text 1. Management issues in distribution viz. L. packing and transportation. 10. 7. warehousing material Handling. Sales and distribution management (Excel) . Distribution Budgeting and control systems: Cost of distribution: inventory. Financial dimensions of dealer management. 6. Channel selection.development and motivation and performance appraisal of channel members. opportunities and strategies ERP solutions . 9. Gupta. rural markets and services. channel conflict. 8. disputes etc.

Strategic Brand Management — Noe! Kapferer 4.Lehman 2.keller . 3. Introduction to product management. 7. 2. 8. 5 A Product & Brand Management 50 marks Course Content 1. Building strong brands . Strategic Brand Management — Davie Aaker 3. 9. 4. product. Role and operation of Product management n marketing Product analysis: category / competitor/customer/demand New product development process and role of product managers Brand vs. 6. Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building strategies Reference Text 1.1. Product Management . 5.3.

Financial Incentives.Cost Analysis for Distribution alternative Financial Analysis for switching over form.Deliver Route Decisions . The Concept of Marketing Cost & value – Measuring marketing Value – “Value Added” by marketing effort productivity Marketing and its social justification. Export Costs and Export Pricing .Submitting Tenders . of Revenue by Products.Credit decisions and Credit Policy . MARKETING INVESTMENT : Management of Accounts Receivables and Inventories . Chaterjee .Investment Framework by ROI Management of Sales Revenue Analysis.Mechanism cm Marketing Performance .revenue .Pricing of New Products under ROI Concept . B.1.Export Credit Tax Concessions Applications and Forecasting Techniques to Developing Marketing -Budgeting – Developing sub Budget by marketing segments Advertising Budget.Dual Pricing . Policy Decisions and Marketing Finance .Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investment. to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming.5 B.Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees Evaluating Return on Marketing Investment . . Customers Orders etc. K.Bayesian Decision Theory and Pricing .Approaches of Government Bodies to Development Fair Price’ . Capacity (fixed) Costs and Managed Costs . Impact of marketing strategies on Organization structure design and consequent financial implications.Notional Pricing . Export Marketing and Finance .Economics of directs rating by manufacturer.Applications of DCF Technique. b) c) d) Reference Text 1.Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plans for sales Force.budgeting Samples.Application of DOF. Soul selling agency to Direct selling to Trade Cannels . Territories.Developing and Launching New Products and the of Investment in Life Cycle of Product .Pricing of Turn Key Project . Marketing Finance – Dr.Brand Valuation –Financial Aspects of Brand Management Impact of Transfer Pricing .3.Classification of Marketing Costs by Function r Marketing Cost allocations and its limitations for Managerial Decisions. Warehousing decisionsTransportation Decsion . Analysis of Marketing Costs in terms of Engineered Costs.Budgeting Sales fore efforts . Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral Elements of Cost .Pricing of Join Product and Application of Linear Programming . Target Pricing .Government Price Control . Channel.

economic environment — India’s trade relations with other countries — government assistance for export. D/A Letters of credit etc. Reference Text 1. marketing research and export promotion – international marketing operations and communications – export pricing and costing – case studies. Export procedures and documentation — registration with various agencies compulsory Quality control no pre-shipment with inspection — processing export orders – export production and packing – procedure for claim of central excise duty on export goods-customs and shipment procedure. Middle East.policies of ECGC Decision and need to enter into International marketing organization problems — International marketing environment — Institutions in world economy. GATF / UNCTAD — Trade Groups in different countries — legal environment of international marketing — Political environment — cultural environment .1. — Exchange control regulations regarding export and foreign exchange expenditure on export promotion pre-shipment and post-shipment finance (1Dm banks . International marketing intelligence and task — Appraising opportunities and risks — product planning and development — managing channels of distributions. 4. Africa.Bhattacharya .Cotera International Marketing . Financial transactions s between exporter & importer open account D/P. 4. foreign market channels & global logistics — study of USA.6 International Marketing l00 marks Course Content 1. South East Asia Europe for export potential.Marketing Electives: 3. Canada. 2. 3. 3.duty drawback – procedures to claim REP license and cash assistance – export house etc.Onkvisit and Shaw International Marketing . International Marketing . 2.Keegan International Marketing . Latin America.

7 Retail Management 100 Marks Course Content 1. Stores /Chain store Management 13. Retail Marketing 11. Place of Retailing in the Marketing Mix 2.Recruitment and Motivation 7. Retail Management – Barry Berman & Joel Evans 3. Trends in retailing 3. Super Market / Departmental. Retail Management Information Systems – Use of New Technology 12. 14. Retailing Management – Michael Levy 2. Trends in retailing should include the Indian as well as the international context Reference Text : 1. Retail Research including Retail Audits and Consumer Research at the point of purchase 19. Inventory control and Financial Management 9. Communication and Customer Relations. 8.1. On-line retailing 20. Retail Management – Gibson Vedamani . 15. Retail Strategies 10. Retailing Management. Role of personal selling in retailing. Retail Management – Lusch Dunne 5. Managing People at Work . Relationship Marketing 17. – Text & Cases –Swapna Pradhan 4.3. Comparative retailing across the World. Retail Merchandising and Shop Displays 5. Retail Economics 4. Store layout. Retail Advertising and Sales Promotions 6. Supply Chain Management 18. 16.

Role of after sales services in Industrial Marketing Industrial Distribution B2B selling & Sales management. Introduction to Industrial Marketing. Industrial Marketing – Analysis. Types of buying situations Segmentation 3. 8. Bidding for contracts. Concept & context of CRM:CRM as an integral business strategy Customer Loyalty Program :A brief discussion from Technology Point of View Customer knowledge: The Individualized customer proposition The relationship policy : Relationship data management Reference Text 1. Speh (Miami University ) – Published by Holt Sarenders. key account management concepts. 11. selling to Govt. CRM Essentials.3. Derived demand concepts . customers 10. 6. 9. 4. Jagdish Sheth & G shainesh 5. Types d Customers. New Product Development. J W Gosney . Briety And Betty Reeder – Prentice Hall of India Industrial Marketing Management – By Michael D. 4. Planning and Control By Reeder Edward C .1 8 B2B Marketing & CRM – 100 marks Course Content 1. Distances between Industrial & Consumer Marketing 2. 13. High Technology & Commodities 5. 7. 12. Industrial Marketing Environment. Industrial Pricing Decisions. CRM : Emerging Concepts. Negotiated selling. Branding of Industrial. 3. Tools and Applications : JAgdish Seth & Parvattiyar 6.Hutt ( Arzona Statte University) Thomas W. Industrial Marketing – By Krisha K Havaldar – Tata McGraw Hill Customer Relationship Management.industrial Buyer Behavior & Industrial Marketing Research Industrial Advertising & Promotions. B2B Product Decisions. 2.

Role of financial institutions in rural marketing Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card schemeImpact on rural market.3.Habaeeb Ur.Perason Education 4. Rahman – HPH 2. 3. Siddhartha Rant – Biztantra 2005 Additional readings 1. 8. Rural Marketing .Vikas publisher 3.price — distribution — promotion — SWOT analysis of agro chemicals market — seeds — cattle — poultry — aqua feeds — tractors — power tillers— irrigation equipments — other farm machinery Marketing of Consumables and durables Product. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. Rural marketing environment. 2005. urban markets 2. Introduction Definition — scope of rural marketing — concepts — components of rural markets — classification of rural markets — rural vs.1.Rural Marketing – T P Gopalswamy – Vikas Publishing House 2.Agricultural Marketing in India – Asharya – Oxford I B H . 5. 4. 3. Badi – HPH .marketing of rural/cottage industries – artisan products.Rural Marketing – R V Badi. . 6. Rural Marketing – Sukhpal Singh. Rural Marketing – C G Krishnamacharyulu.9 Rural marketing— 50 marks Course content: 1. N V. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing.The Rural Marketing Text Book – pradeep Kashyap.price distribution strategies – product redesign –modification needs Marketing of agricultural produce and rural and cottage industry products Marketing to agricultural produce – regulated markets-formation of cooperative organizationscontract farming – agricultural export zone (AEZ). Reference Text : 1. 2/e. Infrastructure facilities — rural credit institutions — rural retail outlets — print media in rural areas — rural areas requirement — problems in rural marketing — rural demand – rural market index Marketing of agricultural input -illustration Consumable inputs — durable inputs — fertilizers — product — price — distribution — promotion — SWOT analysis of fertilizer market — agro chemicals — product . 7. lalitha Ramkrishnan. Population — occupation pattern — Income generation — location of rural population — expenditure pattern — literacy level — land distribution — land use pattern — irrigation — development programs—.

Small savings. 2. 4.1. 6. 3. Jha S.Social marketing perspective and viewpoints Kotler.-Social Marketing Quraishi. Philip – Social marketing . health management. Rational of Social Issues on the Indian Context. M. Measurement of effectiveness of social marketing Programs. William .3. 2. S Y – Social marketing for social change Lazer. Marketing of NGQ’s Reference Text 1. 4. 5. Attitude Formation and Change Marketing of family planning Marketing of literacy.10 Marketing in Non. afforestation.profit Organizations —50 marks Course content 1. 3.

Reference Text : Quantitative models in marketing – By Willam King . 4. 6. 8. Consumer Behavior Models: Attitude. Gross-elasticity Distribution / Location Decision Communication Models: Objective Setting Promotion . 3.mix.3. Price-elasticity of Demand. Perception & Brand Switch. 12. Budget Allocation Media Models Models to measure the effects of Advertising Forecasting Sales – force Divisions. 7. Organizational Buying Models New Product Design Pricing Models Pricing a New Product. 9. 2. 10.1. 11. 5. The Place of Models in Marketing Decision Making Theories like the Bayesian Decision Theory.11 Quantitative Models In Marketing 50 Marks Course Content 1.

2. 7. 6. 4.12 Marketing Audit —50 Marks Course Content 1. 8. Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis: Competitive capability analysis Brand audit Distribution audit Strategic audit Reference Text 1. 10. 5. 9. HBR articles HBR and lvey league cases . 3.1. 2.3.

Financial engineering • Financial Benchmarking -.Risk Analysis. Sick companies Act / Provisions of BIFR / Rehabilitees of sick units/ Restructuring of sick units 5. • Financial Interest Rate Swaps Treasury Function in corporate. Pricing & Earning Model) • Financing Options 4.structuring & evaluation Off-shore I On-Shore Instruments. Infrastructure Financing • Issues & Considerations Financial Feasibility. 3. Multiple Option Bonds . Indian financial systems Reference Text : 1. bond valuations. 2.1 Advanced Financial Management UA 100 Marks Course Content 1.Die Diligence Procedures • Credit Rating of Countries/ State / Investment & Instruments • Joint Venture Formulations .Loan Syndication IPO – Primary Issue Management 3. • Capital Structuring -Theory & Practice • Investment (Project) Identification & Feasibility Analysis With sensitivities. Investment Banking• Valuation of Corporate I Projects I Investment Opportunities . Maximization.Role & Functions . 2.Corporate Finance. Financial Management — Briefly Myres Financial Management — Brigham Indian Financial Systems —M Y Khan .OPTIONAL GROUP — FINANCE 3.2. • Financing Options . Interest rate structuring.FIPS / RBI • Merchant Banking .concept of shareholder value.

Kinds of resolutions and recording of minutes .Appointment of Managing Directors -Qualification of Directors . Annual general and Extraordinary general meeting Quorum.Meeting Statutory. RETURN ACCOUNT AND MEETING : Register of members and debentures holders. Investments and service of Documents • Legal provisions relating to holding Companies. RAISING Of LOANS : • Provisions relating to debentures • Registration of charges • Inter company borrowings.2. INCORPORATION OF COMPANIES : • Preparation of Memorandum of Association • Name of the Company. 4.Investigation powers of the government MANAGEMENTS: Constitution of Board of Directors .Board Meeting . RECORDS.Reduction imposed on Directors – relating to mismanagement . Payment of interest out of Capital. Fixed ass 3. Unlimited companies 2.Auditing of Cost Accounts . voting procedure. proxies.Contracts. Deeds.Amalgamations. Private Companies.2 Corporate Law 100 Marks Course Content COMPANY LAW 1. its registration and procedure for changing the name • Articles of Association.Annual returns and penalty for failure to submit returns .Powers of the Board Remuneration –of Directors. Reconstruction Arrangements and Compromise and the Provisions relating thereto . Alternation of Articles • Membership of Company .3. ISSUE OF CAPITAL: • Drafting of prospectus • Registration of Documents • Commission and-Discount on issue of Capital • Issue of Shares at a premium or discount • Provisions of governing issue of redeemable preference of Share Capital • Transfer of Share and Debentures • Rights or Share Holders • Provisions relating to payment of dividend.Books o Accounts to be kept and inspection -Appointment auditors .

Expert knowledge of Company law 2. Chakravorty LEVEL OF KNOWLEDGE : 1. Shah 2. SEBI Rules. Avtar Singh Company law 3.5. Basic Knowledge of RUTP. M. Guide to Companies Act by Ramaiah RUTP ACT : MRTP ACT by A. SEBI Guidelines. FENA and SEBI Reference Text 1. SEBI Regulations. S. Lectures on Company Law by S. SEBI Procedure Book Reference : COMPANIES ACT : 1.Procedures to be compiled with . Company Law by Avtar Singh 3. RUTPACT RESTRICTIVE ABD UNFAIR TRADE PRACTICES ACT : Investing by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest -resale price maintenance O-Offences and-penalties under the Act . SEBI ACT. FENA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of immovable properties Overview of Exchange Control Regulations SEBI. SHAH Company law 2.Unfair Trade Practices. M. Ramaiya Company Law . M.

Money Markets • Why money markets are needed • Various Money Market instrument • Measuring Bond equivalent yield and discount yield on Money Market Instruments • How the Monetary Policy stance of central bank gets percolated in the economy 4. Default Risk) Interest Rate Risk Management Historical returns from India Markets Introduction to mortgage Mathematics 5. Introduction to Financial Markets • • • Money Markets Capital Markets Advantages of Financial Markets to investor/ corporates 2. Stock Markets o Introduction to Portfolio Management Theory Understanding Risk Diversification CAPM Systematic/ Unsystematic Risks etc o Understanding .3.2.Market Efficiency o Historical returns from US Markets o Historical returns from Indian Markets o Fundamental drivers of Value of Stocks / Market (Index) o Relative Valuation Measures Like P5 Ratio. duration. Currency yield. Determinants of Interest Rate • Real and nominal Interest rates • Theory of Term structure of Interest Rates • Monetary Policy Role played by Central Bank • Money supply and Demand • Measures of money Supply (Ml / M3) • Influence of Interest Rates in other economics on domestic interest rates 3. convexity.3 Financial Markets and Institutions 100 Marks Course Content 1. Etrect of Globalization (hed watching) etc Government bonds & Corporate bonds (Credits Rating. Bonds • • • • • • • Bonds mathematics (YTM. B/BV Multiple and their determinants . zero coupon yield etc) Application Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates -(Role played by Central Banks Monetary & Credit Policy.

Commercial Banks • Understanding the Balance Sheet.r. Financial Markets and Institutions by Anthony Saunders. Portfolio Management.6. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics. Mutual Funds • Structure & Important regulations W.Tata McGraw -Hill Publication 2. 3. Foreign Exchange Markets • Purpose served by Markets • Spot Rates I Forward Rate — Foreign Exchange Mathematic • Floating I Fixed rate — Advantages / Disadvantages • Determinants of Currency Movements or Exchange rate • Real & Nominal Exchange Rates • Covered Interest Parity 8.t. SEBI Guidelines (available on net) on Mutual funds. AMC’s Republic etc • Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) 7. MFS • Advantages of Investments Through MFs • Types of MFs & investments through MFs • Accounting (NAV Computation)& Intermediaries associated with MFs • The present status of MF industry in India and its potential • Comparison of Indian MF industry with US Mutual fund industry • Styles of investment • Evaluating Fund performance on the basis of  ( Sharpe. Treyner information ratio) etc  Style (Value Growth – Momemutum)  Fund Manager’s past performance. Investment Banking: • Role Of Merchant3ankers • Capital Structuring • Buy Back and its rationale • IPO Rights Issue Process • ADR/GDR issue • Important SEBI Regulations Reference Text: 1. Capital Adequacy ratio • Understanding various Risks fixed by banks and how banks manager these risks • Understanding the profitability drivers of the Banks 10. Evaluation of Mutual Fund performance etc will be given . Derivatives & Risk Management • Understanding Basic Purpose of Derivatives — Risk Management /Speculation • Basic features of Futures and Options • Difference between Forward and Future markets • Introduction to Arbitrage & Risk Neutral Valuation 9.

forward contracts financial futures & Financial swaps. • Derivatives Pricing & Analysis. 3 Theories of exchange rates. London Tokyo. • Foreign Exchange exposure. Capital & Foreign Exchange Markets with reference to New York. purchasing power parity & Fisher open theorem. The changing nature of world money.4 International Finance 100 Marks Course Content 1. . •Capital Budgeting for international projects. Hong Kong & Singapore. foreign exchange swaps. Fundamental equilibrium relationships covered interest parity. modes & mechanism of spot & forward • exchange contracts. Bretton woods. fixed exchange rates. international asset pricing theories. foreign exchange arithmetic. •Currency options fixed income analysis & interest rate options. 2. • The rise of private world money. • Purchasing power parity theory. transaction & operating.2.3.  Syndication. Options. Financial Aspects of International Negotiations. • Exchange trading & position. • Demand supply & elasticity in foreign exchange rate determination. Swaps. International Money. Historical perceptive on exchange rate. • Balance of Payments theory. Gold Standard. • Inter war instability. international cash management. Operations of foreign exchange markets. fluctuating exchange rates case for fixed or fluctuating exchange rates. Offshore banking.

. Innovative International Financial Products.•. • International liquidity & SDRs.its origin.Avadhani Foreign exchange Management . history & status. 2. European Currency Unit. their mechanics & impact. 4. International Finance . • International capital -flows & shocks. Euro-dollars. . • International debt problem . • Socio-Political Issues in Strategic International Financial Management (With special reference to multi-national corporations) Reference Text. • C. Euro-currencies. : 1.R U.

Reference Text : 1. Valuation of business brands. Other implications of take-overs mergers etc 9.a. Valuation . Statutory regulations under Companies Act. Amalgamation. Spin-off etc. Viz Mergers Acquisitions. De-mergers etc. Valuation – Copeland 2.Damodaran . 5. human resource capital. mergers etc.Cases Studies of specific instances of Mergers. and implications thereof Vis. Acquisitions & Corporate Restructuring 100 Marks Course Content 1. Various forms of Restructuring. Stump Sates De Take overs.Taxation aspects of restructuring. SEBI Regulations Listing agreements allied bodies Vis. intangible assets etc. Need for restructuring 2.3.Vis Compliance therewith. Leveraged buy-outs 7.5 Mergers. 4. 3.2. Doctrine of due diligence 8.A-Vis strategic. 6.

expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical illustration. Variance of Return. January Effect. MODERN PORTFOLIO THEORY • General N-asset Portfolio Problem.Introduction CAPITAL ASSET PRICING MODEL: • Statement of CAPM. Measuring of Covariance definition and Simple Numerical Example. 6. Sorrowing and Lending rates. PORTFOLIO PERFORMANCE MEASURES • Sharp Index • Treynor Index •Jensen’s Measure •Empirical Test of Mutual Funds Performance & EMH Reference Text: 1. • Return on common stock under uncertainty.Introduction. Security Analysis and Portfolio Management (6th Ed ) By Donald Fisher and Jordan. Monday Effect 3. Concept of CML (Capital Market Line). • Slope of security market Line (SML) • Properties of any asset on the line. for a single stock Expected Return. • Co-movement of two Assets returns. Semi -Strong and Strong form • Empirical Evidence of EMH • Anomalies in the markets: Firm Size Effect.simple one period and multi period case.2. Concept l Market Portfolio. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory . Marches Model : Objectives Function and Constraints. Prentice Hall of India (1995) . Correlation Coefficient • Two asset portfolio case. • Random walk theory • Weak. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory. 4. SHARP’S SINGLE INDEX OR MARKET MODEL: • How Asset Return move with the market.FINANCE ELECTIVES 3. Systematic and Unsystematic risk 2. • Slope of security Market Line (SML) • Properties of any asset on the line.6 Security Analysis And Portfolio Management 100 Marks Course content 1. Concept of probability Distribution of Returns. EFFICIENT MARKET HYPOTHESIS (EMH): . • Diversification of Risk. Risk Free rate. Meaning of Efficient Frontier / Set. Risk And Return • Simple determination of stock market price using time value of money . 5.

with reference to strategic: assessment of cost & managerial performances. • Business Process Re-engineering. strategic advantages & long-term perspective of cost Management. Prasanna Chandra – Tata Mcgraw Hill (2002) 3. with reference to core competencies. Strategic Cost-Benefit Analysis of different business restricting propositions. 2. • Total Quality Management. Cost Benefit Analysis with reference to Strategic Business Decision Making – Qualitative & Quantitative aspects. Reference Text : 1.7 Strategic Cost Management 100 Marks Course Content 1.2. Govindaraja 2. Objective Based Costing 6. 9. Girish Jakhotiya . • Wastage Control. • Total Productive Maintenance. Securities Analysis and Portfolio Management.2. Value Chain Analysis & Long Term Cost Management 5. • Disposal Management. Entrepreneurial approach to cost Management. Balance Score Card Concept 7. Activity Based Costing • Target Costing 4. 3. • Product Life Cycle Costing etc. 8. • Control of Total Distribution Cost & Supply Cost • Cost Reduction. Cost Audit & Management Audi under companies Act. Different aspects of Strategic Cost Management: • Value Analysis & Value Engineering. • Energy Audit. Strategic Cost Management — Dr. Strategic Financial Management — Dr.

when compared with other Taxable Entities. 2(18). etc. 73 Exp. 2. Company as Taxable Entity — Distinguishing Features.Singhar. 5. 72 A. Study of Specific Sections 3.ia Indian Economy — Prof Agarwal (Chapters pertaining to Fiscal Policy) . 115JA.) Pre — Budget & Post— Budget Taxes Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus Tax Free Zones and Products Government Machinery for Tax Re1orms. 11. 8.3. Taxation of Foreign Company (Brief Overview) 6. 33Ac. Modvat Ociroi. Stamp Duty. Excise. 9. Regulating & Recovery Brief Comparative Study of Fiscal ax Planning in Developed.2. Strategic Exercises like Amalgamation and merger Reference Text: Corporate Tax Penning — Dr. 2. Developing and Underdeveloped Economics Corporate Tax Planning 1. 4. 40 ‘ 47 A (To be updated with Annual Finance Act) 4. I0. etc. 115-o: 801 A: 79. 3.) 8. Illustrative List of Sections 2gB). Direct and indirect Taxes as Major Revenue in Government Budgets Fiscal Budget & Tax Policy Taxes as Quantitative Measures to Promote Domestic Industry and Exports Central & State Level Taxes and Inter State and Monetary Policy for Regulating Inflation for Boosting Economic Growth Tax Subsidies (Direct. Tax Planning through Specific. Sales Tax. Tax Planning for Companies — Under Capital Gains & Under Business Head 5. Planning of Corporate indirect taxes (including Customs. 7. 6.8 Fiscal Policy and Corporate Tax Planning 100 Marks Course content Fiscal Tax Planning 1. Indirect. Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7. Cross.

3.2.9 Banking and Insurance 100 Marks Course content 1. Introduction to Banking. 2. Role of banks in an economy 3. Structure, growth and development of banking in India 4. Study of bank balance sheet and profit and loss account 5. Treasury and funds management In banks 6, Risk management In Banks 7. Assets liability management in tanks 8. Regulatory role of RBI and its monetary policy 9. Cooperative bankis, RRBs and rural banking in India 10. Special Issues in Indian banking sector • Narasimham comm,ltee report • Basel II • Assets Reconstruction Companies • Securitization Act • Consolidation in Indian banking Sector 11. Introduction to insurance 12. Growth and Development iii Insurance in India 13. Range of products and services of insurance 14. Fund management in insurance sector 15. Opening up of sector in India and challenges 16. Regulation and reforms in Indian insurance sector Reference Text: 1. 2. 3. 4 5. 6. 7. 8. 9. Banking in the new Millennium by ICFAI University banking series edited by N Rajashekar, Year 2001. Banking Strategy by ICFAL University banking series edited by Katuri Nagestiwara, Rao, Year 2002, Central Banking by Charles Goodnard International Corporate arid Investment Banking Practice and Law by argon Mark. UK/Institute of Financial Services:2003 European Banking and Financial Services Law by Gerster /Scliwander. Netherland / kluwer Law in /2004 Banking Supervision ,Systemic Sank Restructuring : An International and Comparative Legal Perspective – by Mwenda Kenneeth Kaoma. London / CaveidiS Pub/2000 Risk Management in Banking 2nd By Bessis Joel. Chichesler/John Wiley!2004, Commercial Banking The Management of Risk- 2nd By Frster Donald R/Gup Benton E/ Kotan James W.. Australia / South- Western/2001. Strategic Business Management and Banking, By Sarkar A N. New Delhi/Deep & Deep / 2005

3.2.10 Derivatives and Risk Management 100 Marks Course Content 1. Introduction to Derivatives • Application of Derivatives — (for Risk Management & Speculation (Leveraging) • Basic Terms & properties of Options / Futures / Forwards 2. Futures & Forwards • Pricing & Valuation of Futures/Forwards • Risk Management using Futures • Basis Risk • Introduction to Currencies/Commodity/Interest rate futures 3. Mechanics & Properties of Options • Boundary Conditions for options • Put-call parity and its Interpretation • Options sensitivity to the o Underlying o Volatility o Strike price o Interest rate o Time to expiration 4. Basic Option strategies Trading 1. Directional Strategies (A naked Call/Put/Bull Call/Spread etc. 2. Volatility based strategies (Straddle/Strangle /Calendar Spread) 3. Economic Rationale behind spreading Risk Management • Protective Put • Covered Call 1. Introduction to Option Valuation • International Model for Valuations • Risk Neutral probabilities and their interpretation • Binomial Models application (or American option where the underlying pays It Dividend • Black & Scholes Model  Understanding Weiner& Markov processes  Log — Normal distribution  ITO- LEMMA & its application in Stochastic processes  Using ITO — LEMMA—to derive Black & Scholes Model for Stock/Currency options  Interpreting the B & s formula

2. Understanding Options Greeks •Delta/Theta/Vega & Gamma risks of options •Understanding Options Greeks for various trading strategies (volatility & Directional Spreads) •Delta/Dynamic Hedging and relating the cost of Delta hedging with the option price determined by •Black & Scholes – model. •Elasticity (Beta ) of an option in the CAPM framework. This Would ‘Clarify’ the’ risk return’ •profile (Which is often misunderstood for various options trading strategies) 3. Options Votality • Historical & Implied Volatility • Volatility Smile • Term Structure of volatility • Some Advance Models of Volatility estimation • Value At Risk Historical Simulation • Models Building Approach • Stress Testing & Back Testing Reference Text : 1. Options, Future & other Derivatives – by John. C Hull 2. Applied Derivatives – Richard . j. Rendleman . Jr Special Focus on : Chap : 2 -----PUT –CALL Parity Chap : 3 & 4 ----Binomial Option Pricing Models 3.Option Volatility & Pricing – Sheldon Naten Berg An excellent book from options trading perspective. A handout on option Greeks will be Given to students at the appropriate time Students at the appropriate time. 4. The New Options Market – Max Ansbacher Again an excellent book from option trading perspective. A handout on trading strategies will be given to the students. 5. Derivatives – The Wild beast of Finance – Alfred Steinherr The books deals in detail with the following well-known disasters with Derivatives. o Metallgesellschaft – (Rollover Risk) o Barings (LESSON’S – CASE) –Highly speculation & Leverages position in Derivatives o Hedge funds & the collapse of LTCM (Long Term Capital Management)

• Government bonds & Corporate bonus (Credit Rating. convexity. • Comparison of Indian MF industry with US Mutual fund industry • Styles investment of Evaluating Fund performance on the basis of o (Snarpe.r.11 wealth Management 100 Marks Course Content FINANCE Risk & Return from various asset classes STOCKS o Introduction to portfolio management theory • Market Efficiency • Historical returns from US Markets • Historical returns from Indian Markets • Fundamental drivers of Value or Stocks I Market (Index) • Understanding the Power of Corn pounding BONDS • Bonds mathematics (YTM.2. Currency yield.t. Structure • Deern’inan1s of interest rates —Role played by Central Bank Monetary & Credit Policy. Effect o Globalization (Fed Watching ) etc. Information ratio)etc o Styte Q’Jalue I Growth — Momemtum) o Fund Managers past performance. MFs • Advantages of investments ‘through MFs • Types of MFs & investment options • Accounting (NAV Computation) & Intermediaries associated with MFs • The present status of ME industry in India and its potential. Default Risk) MUTUAL FUNDS • Structure & important regulations w.3. (Returns delivered by Indian Mutual Funds) . Treyner. duration. AMC’s Reputation etc Actual Performance of Indian MF. zero coupon yield) Term Structure & Theories Behind term’.

• Case Studies Reference Text: ICICI Notes on Wealth Management .• FINANGIAL PLANN1NG / WEALTH MANAGEMENT • Introduction and advantages Financial Planning • Life cycle Networth & Strategies • Life Cycle Investment Goals • Asset Allocation & Risk Tolerance (Expected Utility) etc. time Mgmt. Monitor & Review • DEC Of Interpersonal Negotiation. Role of Banks & Private Banking • Environment. Skills & Assertiveness • Qualities of Relationship Manager and -CRM • Selling Process & Role plays in prospecting. closing etc. • Various Asset allocation strategies CRITERION FOR FUND SELECTION (Expected Utility) • Preparation of a Financial Plan Which would require o Tax planning o (5 year cash flows (with) • Existing Asset Allocation • Revised Asset Allocation • Maximum Downside Risk MARKETING & BEHAVIOURAL • Wealth Creation Cycle. Wealth management Future & Vision • Role of marketing in Wealth Management • Technology • Process of Marketing & HNIS • Client Segmentation • Profiling the Prospects & Approach • Explore & Strategies • Execute.

Reports.12 Quantitative Models In Finance 50 Marks Course Content – 1. Productivity Costing and Management. • Volume . • PERT-Cost. Costing And Pricing • Ru1o of Cost Pricing joint Product • Multiple Product Costing and Multiple Correlating Analysis • Application of L P in Determine Profitability of Products Involving Joint Coals 4. 9. • Prom Measurement through Statistical Correlating. • Cost Volume . Application of Probability to Cost Control. 12. Mode? or Human Resources Utilization. • Forecasting and Measuring wit Correlation Analysis. Application of Learning Curve Models to Profit Planning.3.The Multiple Regression Analysis Approach. Opportunity cost . • Opportunity cost .A Practical Approach. 2.Work Analysis.2. • Probabilities Profit Budgets. • Capacity Utilization and Conduction Margin. 15. Linear Programming and Accounting Information Model. Profit planning and budgeting • Break. Volume . 14.Even Analysis and Linear Programming • Application of Curvy-Linear Break-Even analysis.Profit Analysis Under Conditions of Uncertainty • Budgeting with Net . 10. 13. Capacity Utilization and Contribution Margin. 8 Controlling Inventory .An Application of Mathematical Programming. 11.Cost Analysis The Multiple Regression Analysis Approach. Cost analysis for ‘profit planning • Application of Learning Curve Models to Profit Planning. Profit Measurement through Statistical Copulating. Cost of Control 5. Evaluation of Training Expenses 6.Cost Analysis .An Application of Mathematical Programming . Management Accounting (or Research and Development Applying Linear Programming to Pay Structure 7. 3.

Even analysis. Cost Volume . • Linear Programming and Accounting Information Model. 6. Profit Planning And Budgeting • • • • • • Break. Reports. • Controlling inventory . Practices and accounting frauds . PERT-Cost. 7. Reference Text: Economic Times! Business Standard (Daily) for news related to managerial accounting. Costing And Pricing • Role of Cost in Pricing Joint Product. • Application of L P to Determine Profitability of Products Involving joint Costs. Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure • Model for humor Resources Utilization.Work Analysis.5. Probabilities Profit Budgets. • Multiple Product Costing and Multiple Correlating Analysis.A Practical Approach • Application of Probability to Cost Control.Profit Analysis Under Conditions of Uncertainty Budgeting with Net . • Productivity Costing and Management.Even Analysis and Linear Programming Application of Curvy-Linear Break .

3. Goedharl. and CFROI Reference Text : • Koeller.2. 4th Edition. John Wiley & Sons. Corporate Finance • Aswath Damodaran. Approaches to Valuation 2. John Wiley & Sons. Healy. Basics and tests b. Relative Valuation a.Valuting Private Companies 6. and Wessels. Business Analysis and Valuation Using Financial Statements. Discounted Cash flow Valuation a. Loose Ends • Dealing with Cash and Cross Holdings • Dealing with Management Options / Warrants/ Convertibles •e. Option Pricing Applications in Valuation 7. Valuation in Acquisitions 8. Choosing the Right Model d. and Bernard. 1st Edition. • Pereiro. Southwestern Publishing. Valuations .13 Corporate valuation 100 Marks Course Outline 1. • Palepu. Valuation: Measuring and Managing the Value of Companies. • Ross. Estimating Inputs • Discount Rates • Growth flows • Growth • Growth Patterns •c. Corporate Finance • Brearly Myers . Basics b. Jafle. 2000. 2002. EVA. 3rd Cdition. Examples of Valuation 3. Westerlield. Value Enhancement DCF. Brand Name Valuation 5. Multiples • PE Ratio • PEG Ratios • Relative PE Ratios • EV/EB)T Multiples • Book Value Ratios • Sales Multiples • Choosing the right multiple 4. Valuation of Companies in Emerging Markets: A Practical Approach. 2005. Loose Ends •d.

Mix and Linear Programming. Channel. 3.2. Capacity (fixed) Costs and Managed Costs • Classification of Marketing Costs by Function • Marketing Cost allocations and its limitations for Managerial Decisions. MARKETING INVESTMENT • Management of Accounts Receivables and Inventories • Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure is Marketing Investment and their Evaluation using the probability theory and decisions Trees • Evaluating Return on Marketing Investment Developing and Launching New Products and the Concept of Investment in Life Cycle of Product • Application of DCF to Evaluations of Investment in Product Development Marketing Product. Ten Territories.14 Marketing Finance 50 Marks Course Content 1. Customers Orders etc. SALES REVENUE as an Integral Elements of Cost • Revenue-investment Framework by ROI Management of Sales Revenue Analysis. of Revenue by Products. • Analysis of Marketing Costs in terms of Engineered Costs. Policy Decisions and Marketing Finance • Pricing of joint Product and Application of Linear Programming • Pricing New Products under ROI Concept • Bayesian Decision Theory and Pricing • Government Price Control – Dual Pricing • Approaches of Government Bodies to Development ‘Fair Price’ -Submitting Tenders • Applications of DCF Technique . 2. • Export Marketing and Finance .3.

• The concept of Marketing Cost & Value Measuring Marketing Value – ‘Value Added’ by marketing effort Productivity Marketing and its social justification 4. • Warehousing decisions • Transportation Decision. Reference Text: • Marketing Management A Finance Emphasis B K.Chatterjee • Finance Sense Pasanna Chandra .Budgeting Sales force Efforts • Optimum Level and Allocation of Selling Efforts among Dealers Developing Companion plans for sales Force • budgeting Samples. • Impact of marketing strategies on organization structure design and consequent financial Implications.• Financial Incentives. Export Costs and Export Pricing • Applications and Forecasting Techniques to Developing Marketing Budgeting • Developing Sub-budgets by Marketing Segments • Advertising Budget . Target Pricing • Pricing of Turn Key Project • National Pricing • Brand Valuation • Financial Aspects of Brand Management • Impact of Transfer Pricing • Mechanism on Marketing Performance • Value Chain Analysis & relevant decisins about Marketing Costs & Markehrig Investments.Deliver Route Decisions • Cost Analysis for Distribution alternatives Financial Analysis for switching over form • Soul selling agency to Direct Selling to Trade Channels • Economics of directs rating by manufacturer.

• Marketing Models (Chapter on Pricing) Gary L Lilian. F. Roller. KS Moorthy • Managing Brand Equity D A Aaker 3.2.15 Fixed Income 100 Marks .

Mortgage Backed Securities • Mortgage Mathematics • MBS & Asset Securitization • Securitization Structures 5. Swaps : Richard FIavell — John Wiley Publications.Swaplct Parity 7.Fabozzi Frank McGraw Hill International 2. OPTIONAL GROUP — Human Resources Management . Understanding Basics Of Bonds Mathematics: • • • • Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Par Yield Bootstrapping Process for Zero Curve Yield Curve slope and the theory 2. Interest Rate Options • Forward Rate Agreement • Caps/Floor/Collar • Blacks model of Interest Option Valuation • Caplet —Floorlet. Interest Rate Swaps • Basics Of Swaps • Valuation of Swaps ( Fixed Side) • Forward /Amortising/Asset Swaps • Valuing a Swap during its Life Reference Text : 1. Fixed Income Markets & Their Derivatives Suresh Sunderasan —Thomson Learning 3. The Hand Book of Fixed Income Securities. Bond Management Strategies • Active and Passive Management Strategies • Classical and Contingent Immunization • Duration Based Asset Liability Risk Management 4. Understanding Duration and Convexity • Measuring Duration and Convexity • Duration or Par /Discount /Premium Bonds • Duration as a Risk Measure • M Square & Key Rate Duration • Barbelle. Ladder & Bullet Strategy 3. Interest Rate Futures • T-bill & T-bond Futures • Duration Based hedging using Futures 6.Course Content 1.

organizational design for change and innovation Reference Text : 1. network organizations.3. acquisitions & globalization on organizational structures and effectiveness 5. power & politics 6. managing dynamic processes decision making.3. Tata McGraw Hil. N. 2. life cycle. Robins Khandwalla. Thomson Southwestern 2. Organizational design for excellence . virtual organizations. Determinants of organizational structure — strategy. Organizational design & effectiveness 3. conflict. P L Organization Theory and Design Current Edition. learning organizations. P. boundryless organizations. size. Evolution of organizational theories. 1992 . technology. New Delhi. environment and culture 4.1 Organizational Theories and Structure Designs — UA 100 Marks Course Content 1. impact of mergers. Daft.

Learning organization 4. budget training programmers. Training evaluation. Introduction to human resource development 2. 7. Traditional training methods 11. McGraw Hill Publication (International Edition) . Management Development 14. Strategies and Practice 2. Designing Training Modules 9.3.3. Employee Training and Development by Raymond A Noe. 3ed. Overview of Training in Organizations (Role of training. Cost Benefit Analysis and ROI 13. P. Effective Training Systems. Motivation & Performance 5. E-learning and use of technology in training 12. (training budget. Implementation of Training 10. Competency modeling and mapping 8.Principles of Adult Learning. Nick Blanchard James W Thacker Second edition Pearson Education 3. design training calendar /schedules) 6. Training Need assessment. Planning & Organizing conferences. seminar etc 15. structure of training) 3. Training Audit Reference Text 1. Training Administration.2 Training & Development 100 Marks Course Contents: 1.

3. M Industrial Relations Conce1nual & Legal Framework. 5. Quality circles. • ISO. HR approach. TQM. C S & Mamoria. France & Britain. • Experiences of Germany. 4. Gender Equality. Sharma. Labour welfare in organized sector. • Role of TU • Role of state 4. Trade Union • History & Development of TU • TU Policies  Inter Union Rivalry. • Union recognition. Role of management and corporate social responsibility. S Dynamics of industrial Relations in India. 2. Management of Conflicts as related to IR aria different methods of resolving conflicts. Comprehensive IR model or interalist & externalist approach. A. • Indian experience. Workers Participation In Management.3 Introduction to Industrial Relation & Labor Welfare 100 Marks Course Content Introduction to Industrial Rations & labour Welfare 1. Reference Text 1.Growth & development of IR • History & development of 1k  Pie independence  Post independence. Himalaya Publishing House . 6. Mamoria. • Kaizen. 5. 3. • Conditions for effective Collective Bargaining and process of CB • Adjudicating & Proceedings under ID Act & the role of Govt. IR issues in Organizations • IR Definitions • Different approaches to IR Functional approach Systems approach & Dunlops Contribution Oxford Model.3.  Post Liberalization. Contemporary issues in TU • Rightsizing & VRS • Business Process Re-engineering • Productivity & union 7. Himalaya Publishing House 2.Social Welfare • Concepts of economics & social welfare. • Suggestion schemes. 6.  Intra Union Rivalry  Multiplicity or Trade Unions & implications of MRTU.

Competency Levels 5.4 Competency and Performance Management 100 Marks Managerial Competence and Performance Management Course Content A) Competence a work: 1. Measurement in FA 8. Assessment Centre 9. issues and Problems 4. Appraisal Communication 10. Dynamics at Industrial Relations in India. Competency Description 4. PA. & S.Objectives. JD and PA 5.3. Process and Documentation of PA 9. Types of competencies---Behavioral and Technical 3. Measuring or Mapping Competencies 7. Methods of Performance Appraisal 6. V. 4. Mamoria C S Mamoria. Feedback Mechanism B) Performance Management 1.3. Gankar. Appraisal Interviews 11. competency at work 2. Role of Assessors in an Assessment Centre 11. Himalaya Publishing House Venkata Ratmam C. Process of Performance Management 3. Designing tools in an Assessment Centre 12. S. S. BEI 8. Conducting and Operating Assessment Centre 10. . Career Development 13. Legal and Ethical Perspectives in PA Reference Text : • Performance Management by Julie Freeman. Concepts of competence. Designing competencies Dictionary 6. Industrial Relations. Appraisal forms and formats 7. Objective pf Performance Management 2. Oxford University Press 3. Performance Feedback and Counseling 12.

Reference Text 1. Management Science and manpower analysis. 8. 4. 13. Personnel & human Resource Management — P.3. Demographic and ecological models for manpower planning. 2. Human Resource Audit 1. Manpower forecasting for managerial staff. 11. Subha Rao . Markov Chain models for manpower system. Audits of Business Goals and Plans Audits of Business Assumptions Audits of Business Personnel Practices Audit of Business Human Resource Utilization Audit of Business Productivity norms Audits of Business Personnel Budgeting Human Resources Accounting Audit of executive Turnover Auditing of Industrial Relation Auditing of Industrial Committee Management Costs involved Recruitment Initiation and Training Job-evaluation Compensation planning HRD audit methodology and issues Interviews. Mathematical models anti manpower planning. An econometric model for national manpower planning. Planning careers: Managing career structures and evaluating maintainable career policies. 10. technical labor. 2. questionnaire The HRD Score card and writing the HRD Audit report. Manpower planning as an integrated part of business planning. Quantitative and qualitative approaches to manpower economy. A Simulation model for manpower planning. Network models for training and recruiting decision in manpower planning: A stochastic programming model for manpower planning. observation. setting manpower standard. Controlling manpower costs. 3. Developing manpower strategies. 7.• • Bringing out the best in people by Daniels Effective Performance Appraisal by James Neil 3. 4. The Pie-requisite for manpower planning. 12. 9. 6. Mathematical models for stall structure evaluation. 5. 3.5 Human Resource Panning And Human Resource Audit 100 Marks Course Content Human Resource Planning 1. Integrated Budget for manpower management.

Provident Fund Act & Misc Provision Act. 10. Shops & Establishment Act. ESI Act. 3. Human Resource and Audit — T. 4. Payment of Bonus Act 8. 6. 11.V. Factories Act. Contract Labour (Regulation & Abolishing) 13. 12.3. Payment of Wages Act.Rao 3. Minimum Wages Act. Industrial Dispute Act. Workmen’s Compensation Act 7.6 Labour Legislation 100 Marks Course Content Labour Legislation 1.Rao & Udai Pareek Human Resource Electives 3. Human Resource System — T. 2.2. 5. Industrial Employment Standing Orders. Gratuity Act 9. 14. Apprenticeship Act Reference Text: Bare Acts .V. MRTU & PULP.

Remuneration Survey.3. Textbook of HRM — P. Arriving the CTC of art employee/candidate — costing elements. target position. Equity Compensation Plans—objective of equity compensation. understanding median . conducting a survey.3. Types of Variable Pay 10. Understanding inflation — Neutralization of Inflation — Dearness Allowance. Gratuity. Subha Rao. C. Reward Strategies — Articulating and understanding business context for reward strategies 3. . ageing of market data 14. Consumer Price Indices . Bonus under Payment of Bonus Act 9. designing a salary offer template 12. Retrials and Social Security.choosing a partner. Understanding Elements of Compensation Structure — Fixed . Making a salary offer to a candidate— understanding salary ranges 13. SEBI Guidelines. arriving at a comparator. Understanding Provident Find. types of Stock Plans. Understanding income Tax 11.7 Compensation and &Benefits 100 Marks Course Content 1. Cash. benchmarking. Superannuating. ESIC. Human Resources Philosophy and Approach 101 an Organization 2. Variable Pay / Incentives/ Stock Options 6. Costing the CTC of each element of Compensation Structure (excluding stock options) 7. taxability of stock options Reference Text: 1. Benefits. Converting Remuneration Survey results Into a Salary Proposal 15. percentile. valuing stock grants. Elements of Reward Strategy — Understanding Reward Management 4. Compensation /Remuneration place In Reward Strategy 5.

Process of Change 4. Organization Diagnosis & Diagnostic Models 5. Approaches to OD . Snefl. Understanding Organizational Roles • OD Intervention theories and methods Large Systems.8 Organizational Development 100 Marks Course Content 1. Action Research 3. Group and Individual Techniques Reference Text : Cummings Thomas C.2.Systems Approach.3. Shermn 3. Managing Human Resources — Bohlander.. Worley Christopher C. .. Definitions underlying assumptions and values of Organization Development 2. Data Collection & Analysis including Climate Survey 6. Essentials of Organizational Development and Change.

Behavioral assessment in personnel selection. 7. Regression Analysis n personnel selection. face validity. tests o vocational interests. measurement. Measurement of intelligence arc general abilities different type of intelligence tests. and norms development. item difficulty . Reference Text: • Quantitative Techniques in Management . Reliability.. item analysis. Psychological tests use.N. methods of calculating validity .retest reliability using single form. issues related to systematic observation and judgment in behavioral assessment.operational and predictive validity. different type of aptitude tests. factorial validity. • Validly : types . 6. • Reliability : relative reliability and absolute reliability types of reliability . differential predictors. biserial correlation. Ethical and Social considerations in testing in organization. attitudes.Recbardson reliability: factors affecting reliability estimates. scope and limitations in organizational set-up. Validity and Standardization. tetrachoric correlation. usage of personality tests in personnel selection and critical issues related to personality testing. and behavioral assessment. 3. construct validity. Essential consideration of selecting a test. Test construction procedures and scaling techniques ( A group project is compulsory Which must incorporate construction and vanadium of a test or revision of an existing test) • Development of items. expectancy table. personality testing different types of personality tests. Characteristics of scientific measurement techniques. approaches to behavioral assessment behavior observation. 8. cut-off scores. concurrent validity. objective measurement of performance and other job related behaviors. 10. multiple correlation. ia1ues and other behavioral tools and their importance in personnel assessment. validating criteria. 9 Role of application blank arid interview in personnel selection and assessment performance appraisal systems. importance and usages of aptitude tests in personnel selection. Kuder .3. retest reliability using equivalent form. issues related: to intelligence testing in personnel selection.9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1 Principles of individual differences and quantitative approach to its measurement.D.3. split-half reliability. Factor-analysis. Fairness and bias in testing. ANOVA. Assessment Center approach in personnel selection and performance. • Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5. 4.Voca . 2.simple correlation. creativity and tests for measurement of creativity. • Objectivity in administration and scoring. Aptitude testing difference between intelligence and aptitude tests. Role of test users.

Emerging Business Realities 2.• Quantitative Techniques in Management – J. Learning Tools and Techniques System Techniques • System Thinking • Benchmarking and Process Mapping 5. K. Knowledge-based Competition 6. Why Organizations need to Learn 3.10 C Building Learning Organizations 50 Marks Course Content 1. Knowledge-Creation and Acquisition Processes 7. Organizational Learning : A Capabilities-Based View 4. A chitecting a Learning Organization Reference Text Developing the Learning Organization by Peter Lassey. Measuring Learning: The Intellectual Capital 8. Sharma 3. .3.

I’ M Ok-Youre ok — Thomas Harris M. Stress & motivation 8. Assessment of stress 10. Stress & personality 7. Stress & thought process learning 6. Source of managerial stress 5. Leadership styles in stressful & non-stressful situations Reference Text 1. Occupational Stress 3. Nature of stress 2. Stress & conflict 12.3. You Can Win — Shiv Khera 3.3. D 2. Verbal & non-verbal Indications of stress 9. Role stress 4. Notes complied and given by Faculty . Stress & management of change 11.11 Stress Management 50 Marks Course Content 1.

Resource Planning:-models 11. Elements of PPC . GT. Batch Scheduling-models-optimization 14. Robotics.L. Agile Manufacturing Reference Text 1.types. services. Layout-models-optimization 6. Why bark.John F Magee 2. Production Systems-operations. KANB.By Samuel Eilon 4. Bony . MRP . models 2. Demand Management-models 9. Line Balancing-models-optimization 7. Manufacturing Planning & Control .Optional Group — Operations 3. Batch scheduling-models optimization 13. PP & Inventory Control . Evolution of Production Systems.4. Capacity Planning —models 10. Production Planning —g & Control . CIM. Aggregate Planning –models-optimization 12. Production Planning & Inventory Control . Product-Process Technologies 3. Mc Leavey. Dennis W. Peter j Billington 5. processes. Jacobs . 4. types 8. Evaluation-Selection of Equipment Requirements its-optimization 5.1 Operations Planning & Control (OPC) — UA 100 Marks Course Content 1.By Seethararma L Narasimhan. Production Plans-an overview. Jhamb 3. Advanced Concepts like JIT. C.II. ERP/SAP-PPC Module reports-interpretation-variance analysis-use in decision making 15. FMS. Process-Product Matrix. manufacturing.By Vollman .

4. Logistics Measurement 10. Logistic Costing (Activity Based Costing) 11.4. DRPIMRP 6. 2.Shdhara Bhat Supply Chain Management . 4. Integrated Supply Chain Management 13.2 Logistics & Supply Chain Management 100 Marks Course Content 1.Forecasting 3. inventory Planning I Inventory Control 8.Basics or Logistics 2. Application of IT in LSCM 7.Saha’ 3. Transportation 4.3.. SCM by Rahul Altekar Logistics Management by S. Warehousing 5. 3.C. Barriers to integration 14. Basics of Supply Chain Management 12. Outsourcing Reference Text : 1.3 Materials Management 100 Marks . Logistics Organization 9.Ailawadi & Rakesh Singh Logistics Management by K.

6) International procurement -imports. g) Exponential Smoothing 3) Purchasing a) Purchasing principles. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers. e) Past Consumption Analysis Technique f) Moving Average method. g) Organization based on Commodities. under risk. and under uncertainty. h) Organization based on Location. policies . . b) Importance of Materials Management c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management 1) Organizing Materials Management. scope. f) Role of Purchasing Committees/ Purchase Managers. 5) Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids c) Purchase of used equipment d) Sources of used equipments e) Purchase versus lease. i) Organization based on function j) inter-departmental relationships k) Centralized versus Decentralized materials management.procedures and practices b) Objectives. d) Vendor development – evaluation and rating e) Price forecasting f) Negotiations g) Reciprocity h)Legal aspects of purchasing i) Legal aspects of purchasing j) Purchase orders/ contracts k) Method of buying under certainty. d) Elements of procurement cycle. a) International commercial terms. responsibility and limitations c) Sources of supply and Supplier selection.Course Content 1) Materials Management an overview a) Introduction. 2) Materials Planning a) introduction and factors influencing materials planning b) Techniques of materials planning c) Bills of-Materials d) Materials Requirement Planning (MRP). 4) Purchasing and Procurement Activities under Materials Management.

c) How is au Indian standard evolved d) Advantages of Standardization. f) Types of L/Cs. 11) Standardization a) Introduction and different levels of standards b) Various Foreign Standard in use in India. g) Preservation of stores. c) Store location and layout. c) stages of scientific codification. d) Typical layout plans e) Storing practices and identification of materials. e) Payment terms including Letter of credit. h) Issue control 10) Codification a) Introduction b) Benefits of codification. d) Systems of codification e) Colour coding.(b) import procedures and documentation. 9) Materials receipt and stores a) Introduction and functions of scientific store management. b) Basis of classification. e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase /Stores) in Standardization / Variety Reductions 12) Obsolete. e) Classification on the basis of usability of materials. 8) Internal assessment test / projects and presentations. I) Types of inventories. Surplus and Scrap Management a) Definition . c) Categories of importers d) Identification of foreign sources. I) Centralization and Decentralization of stores. 7) Classification of Materials a) Introduction and objectives of classification. g) Custom tariff h) Custom clearance. i) Bill of Landing und ether documents. C) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials. b) Types of stores and benefits of scientific storekeeping.

Jhamb (Everest Publishing House.C.K. d) Categorization of obsolete surplus e) Control of scrap/ obsolescence f) Responsibility for disposal g) Procedures and documentation for disposal of scrap/ obsolete/surplus. 2.4. e) Perpetual Verification. Material Management-Procedures. Gopalknishnan (Tata McGraw Hill. Datta tr-rentce-Hah iLua. New Delhi). d) Management reports on Materials. New Delhi). 6.Nair (Vikas Publishing House. Purchasing and Materials Management By N. o) Database for Materials Management Systems. New Delhi). 4 5. 14) Computers in Materials Management a) Steps in computerization. Materials and Logistics Management By Prof. 3.4 Technology Management Including Manufacturing Strategy 100 Marks . L. Materials Management —An Integrated approach By P. Sundresan (Prentice Hall of India.Gopalkrishnan and M. Pune). Purchasing and Materials Management By P. e) Benefits of Computerization. 15) Ethics in Materials Management a) Importance of Ethics Ii) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f)Backdoor selling Note: All the above topics need to be supplemented by case studies. 13) Stores Accounting and Stock verification a) costing of Receipt of Materials b) Costing Issues to Production c) Stock verification d) Periodic Verification. Introduction jo Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education. 1) Process of Verification. c) Activities of Materials Management covered by Computerization. 3.b) Need for Scrap yard c) Identification and control. New Delhi). TCM an Cases Dy AK. New Delhi) 2004 Fifth Edition. Reference Text 11.

technological opportunities Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 2. 3. quality. not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets— price. 9. 7. 5. jobbing. batch. continuous Hybrid processes — batch related. push vs pull. 4. 8. not Manufacturing-specific.Course Content 1. 6. line related Technology Strategy — flexibility. Focused manufacturing and Group Technology . line. speed Process Choice Business Implication of process choice — project. Corporate Strategy and manufacturing Pitfalls of functional based strategies Strategic Integration of manufacturing and Marketing Concept of Order Winners and Qualifiers Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD Technology management and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability Order Winners and Qualifiers Dimension s of Order-winners and qualifiers — manufacturing -specific. reliability.

5 Business Process Re-engineering & Benchmarking 100 Marks .Acquilano 3. 16. Make or Buy Core elements of the business and strategic considerations Span of process and product technology Product Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Pre-requisites for mass customization Technologies for mass customization Theory of Constructions (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing Too in project management and supply chain management 11.4. 13. 12. l4. costs Investment decisions Manufacturing Infrastructure Structure — specialists generalists Operational Control — quality. Reference Text : Operation management for competitive Advantage by Chase-Jacobs . inventory manufacturing Basics of World Class Manufacturing General Principles Design Principles Human Resource Principles Quality and Process Improvement Principles Capacity Principles Just. 15.Principles and concepts Methodology 10.

External benchmarking Benchmarking the best in the industry benchmarking the best in any industry Re-engineering and Information technology Flowcharting information Flows Using IT to speed up processes 2. 3. functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams.4. 7. choosing team leaders Training teams for process improvements Benchmarking Origins benchmarking — Xerox approach Definition of benchmarking Internal benchmarking Benchmarking against the best the unit Benchmarking against the best in the group. 5. 6. 8.7 World Class Manufacturing Practices 100 Marks . 9. 3. 4. Business Process Fundamentals Definition or Business Processes Business processes and functional processes Importance of focusing on business processes Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts — block diagrams.Course Content 1.

Getting the employee involved in above 4. Kaizen b. S. viz 6. Combo Kaizon. Indian examples of successful Japanese Manufacturing Practices & benchmarking Reference Text 1 Toyota Production Systems . Problem solving tools such as a. Poyal Sheth 3.M E..Taichi Dhno• Kaizen Masaki Imai 2. Mike Asher 5.4. Beyond T 0 M . TOO Toots — Management 5.8 Advanced Supply Chain Management 100 Marks . Chroniel of a Quality Detective . TOO Tools — problem solving b. Total productivity through such practices a.Principles of Japanese manufacturing 2.P.Course content: 1.Dr Shrinivas Gondhalekar. c. Publications of JMAM. ifl5-S.D d. in) Total Production Maintenance 3. T Q M Process .By Gopal Kanji. Housekeeping 3.M. 5-S Principles e. T.By Robed L Flood 4.

Milk run. e) Locating desired products f) Lead time reduction g) Information and supply chain trade-off. 2) Network design in the Supply Chain. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus recentralized systems. c) Process view of a supply chain. e) Making network design decisions in practice. b) Factors influencing network design decisions. c) Design option for distribution network. transshipment 7) International assessment test/ projects and presentations.Course Content : 1) Understanding the supply chain a) What is a supply chain? b) Decision phases in a supply chain. h) Designing the supply chain for conflicting goals 6) Supply chain integration a) Introduction b) Push. a) The role of network design in-the supply chain. (E -. d) The importance of supply chain e) Distribution strategic. 3) Designing distribution network in a supply chain a) The role of distribution in the supply chain. b) Factors influencing distribution network design. f) Achieving strategic fit. e) Competitive Supply Chain Strategies. 4)Inventory Management risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size model. Cross-docking. d) Distribution network in practice. c) A framework for network design decisions d) Models for facility location and capacity allocation. Collaborative Planning Forecasting Replenishment CPRP) concept d) Impact on internet on supply chain strategies. g) Managing inventory in the supply chain 5) The value information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems. Pull and Push-Putt systems c) Demand driven strategies. Direct shipment. .

c) International versus Regional products. e) Regional differences in Logistics. 3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP. 9) E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks. 10) International Issues in Supply Chain Management a) Glob& market / Technological/ Cost/ Political and Economic Forces. d) E-procurement e) A framework of E-procurement. Issues and steps in RSP implementation. d) Strategic pricing 13) Customer Value and SCM. Information systems availability. e) Steps in setting up VMI. a) Introduction . a) Introduction b) The dimensions of Customer Value.Cultural differences/ infrastructure/ performance expectation and evaluation. c) A framework for Buy / Make decisions. Benefits. Advantages and disadvantages of RSP. human resources. e) implications and benefits of mass customization f) SCM for mass customization. characteristics of mass customization. c) Conformance to requirements. d) Local autonomy versus central control. c) Third party / fourth party logistics d) What are 3PL/4PL Advantages and disadvantages or 3PL. f) Global business logistics 11) Lean manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) integration of lean manufacturing and SCM. f) Overcoming limitations of VMI 13) Customer Value and SCM. challenges and limitations of VMI. d) Mass customization. Elements and benefits of JIT systems. g) Distribution Integration. Inventory ownership In RSP. b) Risks and advantage of International supply chain.8) Strategic Alliances a) Introduction b) A framework for strategic alliances. Value-added services Relationships and experiences. c) Vendor Managed Inventory (VMI) d) VMI Business Model. price and brand. product election. Requirements of RSP. Types of and issues In Distribution Integration. 12) Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time.

New Delhi) .. Note: All the above topics need to he supplemented by case studies. transportation and logistics laws and regulations.b) The dimensions of Customer Value. Aitekar çPrealce all India. Relationships and experiences. copyrights. Planning and Operation By Sunil Chopra and Pet Meindi (Pearson Education. d) Confidentiality and proprietary information. price and brand. Supply Chain Management-Strategy. patents. government procurement regulations. Reference Text : 1. product election.. trademark laws. environmental laws. c) International practices. Value-added Services. New Delhi) 2. c) Conformance to requirements. d) Strategic pricing 14) Performance Measurement and Control in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key action in benchmarking for best practices d) Overview of Supply Chain Operations Reference (SCCR) Modeling 15) Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws. trade regulation. Supply Chain Management Concepts and Cases By Ranul V.

Machinery Handbook .3.9 Material Handling and Transportation. Total cost concept in Material Handling and Transportation.4. Gopalakr-ishnan Stores inventory Control — KS. Transportation mix in Economy 6. Palletisation 3. Reference Text • • • Integrated Material Management — P. Transportation Modes I Attributes 5. 50 Marks Course Content 1. Menon. 20 Principles o( Material Handling 2. Containerization 4.

3.Chase — Jacobs -Acquilanc . Operations and Industrial Management . Operations Management — Decision Making in the operations funcation — Roqer Schvoerier 3. 5. Time bound Research and development and prototype manufacturing 3. Concurrent Engineering concepts and practices for easier quicker delivery of prototypes 4.10 New product development and concurrent Engineering 50 Marks Course content: 1. Applications of VANE at design stage.4. Operations Management for Completive Advantage .Donald Delmar 2. Defining for business goals 2. Successful pilot run and production sing Reference Text 1.

3. Industrial Engineering definition & applications 2. Ergonomics — Definition and applications Grand Ii Quality Detectives — Dr.L.T concepts &i plant (shop layouts and selection of materials handling equipment and storage systems 5. 6.Q.Shone K J. Handbook of industrial Engineering & Management — Ireson.S. Pre determined methods & time systems (PMTS) & application of low cost automation.3. I. Origination Methods Applications in office and white collar productivity Reference Text : • • • • Industrial Engineering Applications and Management — Philip Hicks Mathematical Techniques in industrial Engineering . .O.4. book of industrial Engineering Standards. V C a. P. Industrial Engineering and productivity 4. Gondhalekar & Payal Shetty.11 Industrial Engineering Applications and Management 100 Marks Course content 1.

1 Software Engineering . Prototyping. Function Point.methods of software estimation such as Line of Code. by Rambaugh Software Metrics Nassom Reports and Nasscom for industry perspective Strutted system analysis and design : Concise study Ed : 1: Kelkar SA . Agile Methodologies — Various phases in each lifecycle model! and the pros and cons of these approaches to software development (2 sessions) – Analysis and Design of information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow.various documents used at different stages of software development process — User Requirement Specifications — (2 sessions) Software Estimation — challenges iii Estimation of software . Various types of tests such as Black box v/s White box. load tests etc Use of Use Cases for functional testing. COCOMO.5. Rational Unified Process. Spiral. document the requirements. Entity Relationship diagrams etc — o Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs Outputs and other Interfaces Documenting Software requirements .UA 100 Marks Course content: • Exposure to software development process— Software Lifecycles such as Waterfall. Quality assurance of software at each phase in the lifecycle.Optional Group— Information Technology 3. Functional test! Code reviews Stress tests. Use Case Point Method etc — Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing —Need for testing. Preparing Test Data and Test Cases. overview of Automated methods for testing —(2 sessions) Review of Student Presentations on exercise which requires them to analyses a business process. Analysis and Conceptual design of the system estimation of the software size (1 Session) • • • • • Reference Text • • • • • • • • Systems Analysis and Design by James Software Engineering by OOAD –Buch and Rambaugh UML by Wrox Publication OOAD & UML.

the internet Protocol. Aiticd Malino .2 Technology Platforms 100 Marks Course content • Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. . o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms .popular server technologies such as the Intel. FTP. Steven Holzner — Visual Basic S Programming 3. devices for backup etc o Server Technology platforms . etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. Doanid Leach. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text : 1. Laptops.Windows Unix.3. Storage Area Networks (SAN) . Godbole A. HTTP.Digital Principles and Applications. o Web Platforms —various protocols used for the internet. Databases for data warehousing and other specialized applications • Software Development Platforms.5. .S. — Operating systems 2. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. other mobile devices. email Protocols.

Challenges in integrating various enterprises applications – evolution of platforms neutral concepts such as XML to achieve integration .) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining — Concept of Data Mining. Application overview of supply chain solution. difference between data warehouse and a conventional Database.other modern technologies for application integration Reference Text Demo / Screen Shots of ERP Software such as SAP. Various models and algorithms for mining. benefits to an organization. technology tools used for data mining • Knowledge Management . forecasting.6. • Enterprise Resource Planning (ERP) .Need for KM. Integrating content management in organization workflows and ERP systems etc Examples of content management tools and applications in various business • Enterprises portals.3 Enterprise Applications 100 Marks Course content: • Overview of IT applications in a common manufacturing cum marketing organizations. advanced concepts such as Demand planning and Supplier Relationship management — functional and product perspective • Customer Relationship management — Concept of CRM. • Enterprises Applications integration. • Overview of Applications In various Industry verticals such as Banking and finance Retail Telecom. Capturing storing. Types of Knowledge. Steps in building a data warehouse — Extraction. contact management etc • Business Intelligence and Data Warehousing — o Purpose of Data Warehousing. and SCM products . Web content and other understructure content. Healthcare etc.Concepts of an enterprises portal. Benefits of ERR • Supply Chain Management — Need for Supply chain integration.3. Data warehousing products. modules of a CRM product and what they do — such as sales force automation. technologies available for building such portals. reusing Knowledge implementing KM initiative application of KM in various industries • Enterprise Content Management— role of content management — ERP and other Transaction related record.Functional view of business processes and how they are integrated sing an ERP. Transformation and Loading (Eli. CRM.

Laptops. email Protocols. Doanid Leach. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . . FTP. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text 1.Digital Principles and Applications.popular server technologies such as the Intel.Windows Unix. Steven Holzner — Visual Basic S Programming 3.2 Technology Platforms 100 Marks Course Content : •Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. HTTP.5.S. Storage Area Networks (SAN) . etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. — Operating systems 2.3. devices for backup etc o Server Technology platforms . o Web Platforms —various protocols used for the internet. the internet Protocol. Godbole A. Databases for data warehousing and other specialized applications • Software Development Platforms. Aiticd Malino . other mobile devices. . o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS).

Special Incentives and schemes such as the Export Processing Zones etc • Case Studies of successful and unsuccessful technology companies Reference Text • • • A Guide to PMBok — Project Management Institute Various Cases on the subject .6 Managing Technology Businesses 100 Marks Course content: • Overview of the IT / IT/TES/ Telecom and related businesses In India and the world — segments of these Industries .Systems – Electives : 3. commerce and pure play ‘e’ models. e-business. • Challenges for these businesses in the domestic and International markets such as Business Development. Mergers and Acquisitions . reasons for their success etc • Study of various business models Including onsite/shoring.5 . Customer Contract Management and SLAs . Set up & Infrastructure Costs. Talent management Licensing costs & Intellectual property rights. Pricing. forecast trends. e-commerce. key players. managing Innovation legal Issues.growth.— Prof Pradeep Pendse Managing IT Infrastructure — TMI .

7 IT Governance and Compliances 100 Marks Course Content : • Need for IT Governance (COBIT Framework) o Overview of various Standards and governance framework o Introduction to the COBIT Framework as an umbrella framework o COBIT Domains.0/4.0 —IT Governance Institute • BS — 7799 — IT Security Standards • • Appropriate Standards like Sarbanes Oxley IT Act 2000 .3. Key Process Areas and Process o Implementing COBIT in an organization o An Audit perspective of COBIT • Overview of other compliances: o IT Act o Sarbanes Oxley and the Graham Bleach Act o BS-7799/ISO 27000 o ITL/ITSM o RBI and other Banking Regulations and Bessel I I (for Banks) o Data Protection Act o Etc Reference Text • COBIT 3.5.

Publishing viruses NetWare etc o Controls for wire less set ups o Controls in the context for Mobile and portable devices o Hardware related controls • Considerations for deciding appropriate choice of controls • Basic principles of Audit in the context of information security • A process view of Information security – overviews of the BS -7799/ISO 27000 standard Reference Text • • • IT Security Governance Institute (ITGI) BS.including spam. 7799/ISO/IEC 1799 Business Application (System & Web) Process Flow and Security .3.10 Information Security and Audit 50 Marks Course content • Need for information in an organization • Identifying Information Assets in an organization • Threats and risks to Information • Broad strategies for managing Information Security risks • Discussion on technical controls in the area of: o Operating system o Data base o Software Ceve1opmenl process o Network controls o Access control o Physical Controls o Controls for remote access o Internet related control .5.

the User case view etc 4+1 view of architecture • Layers of architecture — organizational Architecture. . IT Architecture Application Architecture etc • What is a Pattern ? Application to software design. The engineering view. Information Architecture.11 Software Architecture 50 Marks Course Content : • What Is architecture? • Why Software Architecture ?— goals and purpose of architecture • Types of Architectural views of software — Project Managers view. . benefits of using design patterns • Explanation of key Design patterns — GRASP Patterns etc • Explanation of Key Architectural patterns • Overview of Enterprise Architectural Frame work The Zachmanns Framework Reference Text • Art of Software Architecture — AJbn Stepehn.5.• • • Database Security Network and communication security Business Continuity Management 3.

Second Year - Fourth Semester
4.1 Management Control System — UA 100 Marks Course content: 1. Financial goal setting - Analysis of Incremental ROI - Sensitivity Analysis Developing financial goals along organizational hierarchy - Concept and technique of Responsibility Budgeting Analytical framework for Developing Responsibility Budgets - Integrating Responsibility Budgets Integrating Responsibility Budgeting with MBO System. 2. ORGANIZATIONAL GROWTH Responsibility centers and profit centers - identification and creation of profit centers. profit centers as a control system De-Centralization and profit centers.


Mechanics of determining profit objectives of profit centers - problems and perspectives or transfer pricing Linear programming technique for determining divisional goals in a multidivisional company - Problems of growth and corporate control.


CONTROL IN SPECIAL SECTORS : Scrap Control . Control of R & D Project Control - Administrative Cost Control - Audit - Efficiency Audit - Internal Audit Government Cost Audit . Management Audit. Financial Reporting to Management Under conditions of price level change Objective and methodology


Measurement of Assets Employee . Application MCS in Public Sector Service Organization & Proprietary Organizations

Reference Text • • • Anthony & Govindrajan – Management Control Systems (Tata McGraw- Hill) Maciarrillo & Kuby – Management Control Systens (Prentice Hall India) Management Control Systems – N. Ghosh (Prentice Hall India)

4.2 Business Ethics Corporate Governance Course Content : 1. Evolution of through ethics in business — Culture and ethics — overview of ethics system, Attitude, Belief A life patterns— Social Economics values and responsibly — trusteeship management — Gandhi an Philosophy of wealth management Ethics and Indian management - Basic framework of Normative ethics Ethics and decision — Making, Social responsibility of business — Ethical aspects of corporate policy, morality and rationally in Foal Organization — Moral Relationship between individual and Organizations. 2, Relationship between ethics and Corporation Excellence — Approaches for Developing Various Orientation towards Ethical business Behavior 3. Corporate Governance — including suggestions of the Adrian Cadbury-report Kumarmangalam report and their ethical ramifications. 4. Ethics in International scenario —housing on the unique nature a I ethical determines in a cross—cu1riral setup guidelines for resolving and examples at corporate transgressions 5. Moral Evolution of the firm – dealing with the stages of Ethical growth and Organization and categorization of Indian trains – national corporate at various stages of growth Reference Text 1. 2. 3. Ethics of Management by Hosmer Ethics of Management by Charaborty Ethics by Chandra Sekhar


What is Ethical in Ethics by John Henderson

4. 3. Entrepreneurship Management 100 Marks Course Content : (A) Entrepreneurial Perspective: Concept of Entrepreneur, Entrepreneurship and Enterprise ; advantages Entrepreneur 1) Nature and Development of Entrepreneurship; Gender Issues in Entrepreneurship. 2) The dynamic role o Small Business? Industry in Economic Development 3) Personality of an Entrepreneur! Entrepreneur 4) Innovation and Entrepreneurship (B) The Entrepreneurial Environment: 1) Policy Perspectives in India to promote Entrepreneurship 2) Analysis of Business Opportunities in different sectors of economy at National and Global levels. 3) Quick - start Routes to establish an Enterprises (Franchising, Ancilliarising & Acquisitioning) 4) Support Organizations for an Entrepreneur and their Role 5) Legal framework for starting a Business industry ri India. (C) The Enterprise Launching Product / Project Identification Developing a Project Report/ Business Plan Business Financing including venture Capital Finance Managing early growth of a Business, Incubation Program New Venture expansion – strategies and issues Reference Text

Saboo 3. V. William C.. Managing demand. P . Greniler (2006). 3’d Ed. Introduction — Nature of services 2.4 Services Management 100 marks Course content: 1. Entrepreneurship Management – By P. Services marketing mix decisions 6. and F. Managing service profit cha 11. Service delivery system. Managing customer relationships 12. By J. aV 0. 4h Ed. Viz i) SIICOM ii) SIDBI iii) MSSIDC iv) NSIC 4. M. Singh. Managing people in service organizations Reference Text 1. Lazier 2. Pearson Education Australia . N. Services Marketing . 4. Lovelock C . capacity and service assets 7. Service processes — managing service encounter 8. Customer complaints and service recovery 10. Collins. Walker (2004). Bitner. Entrepreneurship Development in India – By Biswanath Ghosh 5. C. Beyond Entrepreneurship – By James C. Services Marketing : An Asia-Pacific and Australian Perspective. New service development 5. Market positioning 3. Zeithami. J. McGraw H1I 2.Patterson.Dynamics of Entrepreneurial – By Vasant Desai 4. Customer satisfaction and service quality 9.1. Literature Published by Support Institutions.

Environment Quality Management . 4. P) Act. Water (P & C. K. Significance of environment management . Oberoi : Environment Emplaned (Excel) N.5 Environmental Management 100 Marks Course content : 1.4. 3. Reference Text • • • • • • Krishnamoorthy : Environmental Management (Prentice – Hall India) Vijay S Chirtris : Changing face of the planet and Environmental Law (Snow White) Tietenberg : Environmental & Natural Resources Economics (Pearson) G. 7. P) Act. ISO 1400 EMS Certification Major Legislation like air (P & C. Pandey : Environmental Management (Vikas) Y.Overview of the role and responsibility of the industries Total Quality Environment Management. Act 1986 Wild life Protection Act etc.Broad outline of National Environment – policy Definition of Environment with particular reference to management. Oberoi : Environmental Management (Excel Books) . Managerial aspects involved in Environment management. organizing. Implementing and controlling agency. K. Environment Protection. Present status of Environment Management Major issues Scope of Environment Management Role and Functions of the government as a planning. 2. K. 5 6. directing. Saxena & N. Environmental Issues relevant to India. N.

9. work sampling. method of implementation of Quality Circles Creativity Based Techniques .Concepts.time study.Electives 4.Objectives and need for job evaluation. Practical applications with case studies Shirose’s phenomena Mechanism Analysis & concept of Mura (inconsistencies and it elimination). practical applications in industry. Practical application for product and process development and cost reduction. Design of work station.Financial Motivation techniques. Approach to Productivity improvement . wage structure and Modern approach through multi skilling Wage Incentives . seven tools-Pareto Analysis. Reference Text .Functional Analysis . piece rate and time saved based systems. Structure.point crime and lob classification. use in conjunction with process Concept of Muri (non value adding strain ) and its elimination. Value Analysis and Value engineering . Measurement of Productivity . its applicability. determination and improvement of value adding ratio through reduction of Muda (waste)’ Diagnostic Techniques . 7.kedner – Trgre Problem Analysis decision Analysis and Potential Analysis. 11.applicability and limitations. methods . Process observations. lmai’s KAIZEN approach elimination of 3 M’s (Muda.use in solving chronic problems Organizing for quality Circles. MUra.the concept of learning curve. 4. Scatter diagrams. concept of Productivity . 6. Work Measurement .Relationship with total quality Management objectives . 2. 3. Use in Creative problem solving with practical applications Ergonomics . 8. Whole Brain Thinking Normal Group Techniques.application in manufacturing and service industries. effect of environment of productivity . Brain Storming. principles of motion economy. Sumath’s Total Productivity Model. 5.determined motion time systems . Learning Curves . Quality Circles . techniques . Profit Sharing Systems. Evaluation and implementation Phases. barriers to its application.Classic ILO approach.6 Productivity Techniques 100 Marks Course content: 1.Hawthorne experiment.partial. quantitative estimation and implication of the learning curve. 10. Scanlon Plan. Muri). 12.Brain Storming .objectives. Pro. design of workplace to suit the human being use of anthropometric data. Multi factor and Total Factor-Models. application in different functional areas. Job Evaluation . Relation between job evaluation.

S. Basics of stamping & reliability. Crosby 3. Juran. P. Quality Management in services — the SERVQUAL Model Reference Text 1. Quality tools and techniques 7. 12. Six Sigma tools. 3. Cost of quality — Juran / crossby. process capability studies 11. Contributions of Shewhart.R. TQM in this Service By R. 5. Gopal Kanji Beyond TOM — By P L Flood . Shigeo Shingo 4. 2. Quality improvement and Total Employee Involvement 8. JIT manufacturing and Lean manufacturing through waste elimination 9. 100 TOM Fools — By Mike Asher. Shrike Introduction to work study – A Handbook ---ILO Productivity Journals Handouts 4 .Lakhe 2.CMM / PCMM 13. 6 Total Quality Management 100 Marks Course content: 1. Statistical quality control basics.1. Murthy. Felgenhaum. Contributions of Japanese pioneers Ishikawa.Stastical process control. Deming. Taichi Ohno. Taguchi. 6. quality circles 10. Productivity Techniques — P. Total Quality — By Institute of Directors 3. Introduction and evaluation of quality movement 2. R.

Proc-ct Management Professional . Mattoo . 3.6 Project Management 100 Marks Course cement: . 5). 2. Quantitative Aspects of projects . 4.policies of Central — Stale Government towards location— Legal aspects of project management. 1.3y Prasanna Chandra Project Appraisal By P K. V. PMP .By Kimi Heidma Project Management . 4. 4) Materials Management in Project Planning — Procurement— storage — disposal.PERT/CPM Network Analysis for monitoring of the project Other quantitative techniques for monitoring and control of project.Sy P Gopalakrishnan. 6. Computer Applications : Selection of software packages for application to project management - Reference Text 1. F Ramamoorthy Project Management’ . Guidelines for funding Risk Analyst5 — Sensitivity Analysis. 7.Source of Finance — Cost implications thereat Financial Institutions. 5. 2 3.By S. Introduction Concept of Project Management. Project Identification Selection of product identification bf market preparation of feasibility Study /report Project formulation —Evaluation of risks preparation of Project report. Role of Consultants in Project Management. Financing of the Project :.4.Study Guide . Financial analysis :— Profitability Analysis — Social cost Benefit Analysis preparation of & budget an Cash Flows. Scope & coverage. Choudhary Text Book of Project Management . Selection of location & site of the project — Factors affecting location . Project Function in an organization— Layout of Project Department.

By Vasant Desai . Project Management .6.