maFirst Year First Semester First Year - Second Semester 2.1.

Legal & Tax Aspects of Business 100 Marks Course Content 1. Indian Contract Act 2. Indian Sale of Goods act. 3. Salient Features of Companies Act: a. Characteristics of a company b. Formation of a company c. Types of companies — private, public. Government etc. d. Management of company — Directors, Meeting. Accounts & Audits. 4. Restrictive & Unfair Trade Practices. 5. Salient Features of Negotiable Instruments Act a. Bill of exchange, cheque, promissory note, b. Negotiation & Endorsement c. Dishonour of Instruments including noting and protest 6. Elements 01 Income Tax: a. Scope and charge of income tax b. Selected definitions relevant to computation of Total Income c. Residential status d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains e. Exemptions from Total, Income& Deductions from Gross total income 7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit 8. Salient features of Maharashtra value added Tax Act 9. Salient features of Central Sales Tax Act Reference Text : 1. 2. 3. 4. 5. 6. 7. 6. Business Law — N. D. Kapoor Business Law — Buichandani Company Law — Aviar Singi Income Tax — Dr. Singhania Indian Taxes — V.S.Datey S. S. Gulshan. Mercantile Law (Excel Rooks) A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann) S K Tuteja: Business Law for Managers (Sultan Chand)

2.2. Cost & Management Accounting 100 Marks Course Content 1. 2. 3. 4. Terminology of cost — Cost classification by elements, variability, cash flow etc. Preparation of cost sheet Methods of costing — with special reference to job costing, process costing, services costing Distinction & relationship among Financial Accounting, Cost accounting & Management Accounting 5. a) b) 6. Marginal costing (Break — even analysis) computation of break even point, margin of safety Applications of Break even analysis to export pricing profit planning, Make v/s buy, operate v/s shut down. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting. 7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing, Use of responsibility accounting in performance evaluation

Reference Text: 1. Management Accounting for profit control — Keller & Ferrara 2. Cost Accounting for Managerial Emphasis — Herngreen 3. T P Ghosh : Financial Accounting for managers(Taxmann).

2.3. Economic Environment of Business 50 Marks Course Content PART I; The Fundamentals 1. The Scope & Subject Matter of Macroeconomics 2. An Introduction to the Economics of Growth & Development 3. An Introduction to (he Indian Economy- Its Salient Features 4. India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth) 5. Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. PART II : The Economic Markets 1. The Product Market & How it Affects India’s Growth Potential 2. The Money Market & How it Behaves 3. The Capital Market & its Vendibility 4. The Money Market & the Role of Central Banking 5. How does Commercial Banking Effect industry & Business 6.The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III : Federal Budget Objective is to expose the students to the various components of the national budget and how these impact on the business world. PART IV: India & the World 1. The capitalist world economy and India’s position therein since 1990. 2. The World Bank and IMF conditional ties leading to the liberalization - privatization- globalization exercise and beyond. 3. India’s balance of trade and fluctuations since 1990 How do figure in the wild order 4. India’s balance of payments and how is study can assist corporate decision making. What is needed to improve the situation, if at all it is poor. 5. The Business Cycle and how it is perceived o behave in the immediate future. What business decision hinge on this analysis Reference Text : 1. Economic Environment of Business, S.K Misra and V.K Puri, Himalaya Publishing House, 2005. 2. Business Environment, Francis Cherunilam, Himalaya Publishing House, 2005 3. Business Environment— Aswathappa, HPH 4. Raj Aggrawal: Business Environment (Exel) 5. Adhikanj, M: Economic Environment of Busi

Balanced / Unbalanced .Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT .Concepts .) 5. Multiple Optimum. interfering.Problems.Concepts. Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate.4.a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems 6. Unbounded ness. Linear Programming (LP) :. infeasibility Redundancy Problems.Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares) 10.Use of Slack Surplus / Artificial Variables . Linear Programming (LP) :.Concepts.Balanced /Unbalanced .Minimal Spanning Tree Problem .Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector. 11.Arrow Diagrams . Application Potential to Diverse problems in Business & Industry.Group vs Individual Replacement Policies. 2. Formulation of Model. Jobs. independent) .Interpretation of the Optimal Tableau . Assignment Problem (AP) . Definitions of Project. Profitability.. PK-Formulae.Prohibited Routing Problems .(Unique Optimum. Inventory. Introduction to OR Concepts.Concepts of Floats (total.time analysis and Derivation of the Critical Path.Maximization / Minimization Case Of Degeneracy . Transportation Problem (TP) Concepts.2.Post-Optimal Sensitivity Analysis. Maintenance etc. 8.Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate.Types of Inventory Situations Fixed Quantity)Fixed Review Period 3 Costs Involved .Deterministic Probability Models . .Shortest Route Problem . 9 Inventory Models . New Product. Formulation of Model . Events .Simplex Algorithm . c-vector. Hungarian Method of Solution Maximization / Minimization . 4. and General Service Time.Replacement of Items Subject to Deterioration and Items Subject Random Total Failure . Addition/Deletion of Variables /Constraints – Dual Simplex Method – Problems Limitations of LP Vis.Concepts 7. Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing . Formulation of Models.Prohibited Assignments . free.Probability Assessment in PERT Network. 3.Crashing of a CPM ‘Network . Operations Research 100 Marks Course Content 1.Duality Principle .Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate. Genesis. and Negative Exponential Service time.Big M Method/Two-Phase Method .Types c Queuing Systems (use of 6 Character Code) Queues in Series and Parallel . Queuing (Wailing-line) Models . Scope and Limitations.Maximization /Minimization .Maxima Flow in Capacitated Network .Solution Procedures for IFS and Optimally Check . Diverse Problems – Graphical Explanation of Solution . Replacement and Maintenance Models :. Network Analysis .

Principles of Operations Research — N.Saddle point Mixed Strategy.Concepts . Game Theory .K. Operation Research . Quantitative Techniques in Management — N.Application for Maximizing / Minimizing Player & Strategy. Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by Simplex including Quality . LP Note: The teaching of the above subject is to be integrated with the most widely available software. Quantitative Techniques in Management— J.Zero . Kothari L : Introduction to Operations Research (Vikas) 8. 0.\Johra 3.Sasieni M.sum and Non-zero-sum games Solution Procedures to 2-person zero sum games . Sub-games Method for m x 2 or 2 x n games .KSharma 4 Operations Research.M. Operations Research — V.Graphical Methods 13. Reference Text 1.12. & othors 5. Khanna: Quantitative Techniques for decision making (Preritice HaIl India) .D. person. R. Wagher 6. Methods & Problems .Kapoor 7. Taha 2. n-person games .2 . Gupta a.

Productivity and Human Resource Management Reference Text 1. B. Training Methods. Bhattacharya : Human Resource Management (Excel) 6. Performance Counseling. Training & Development – Identification of Training Needs. Morale. Dessler : Human Resource Management (Prentice Hall India) 4. Manpower Planning. Multi.Organization Structure – Re-engineering.5 Human Resources Management 100 Marks Course Content 1. Responsibilities and place in the Organization. Organization of Personnel Functions – Personnel Department. 9. Job – enrichment Empowerment – Job Satisfaction. Personnel Management – C. Personnel/ Human Resource Management : DeCenzo & Robbins (Prentice Hall of India) 5. Its Organization. Policies. Management Development Programmes. VSP Rao – Managing Human Resource (Prentice Hall of India) . Performance Appraisal Systems – MBO Approach.Skilling. Mammoria 3. K. Subba Rao 2. Career Planning 6. 3. Incentives Schemes. Human Resource Management – Its Scope Relationship with other Social Sciences Human Resource Management / Inter-Disciplinary Approach Approaches of 2. Management of Organizational Change. BPR. 8. Personnel Turnover.2. 5. Organization Development. HRD Strategies for Long Term Planning & Growth. Job Analysis. Job Description. D. 7. Human Resource Management – P.

Loudon Jaico publication) 8. Stevens. Primary and Secondary data sources and data collection instruments including in-depth interviews. teasing for association 10. K Bhattacharya : Research Methodology (Excel) 4. C.6. Marketing Research Text & Cases — ONreon. 12. 7. Data — Collection Methodology. Kumar. Computer Aided Research Methodology — use of SPSS packages of Testing Reference Text 1. Validity etc. Ortinau (2nd edition Tata McGraw Hill) 7. Analysis Techniques — Qualitative & Quantitative Analysis Techniques — Techniques Hypothesis -. Steps Involved in the Research Process 3.Research Design 6. — Secondary Data Collection Methods — Library Research. etc. References — Bibliography. Marketing Research —Hair. Primary Data — Collection Methods / Measurement Techniques —— Characteristics of Measurement – Reliability. — Making Choice of an Appropriate Analysis Technique. Analysis of Variance. Data analysis — Tabulation. Data management plan — Sampling & measurement 9.Kothari 3. Research Report Writing. Identification of Research Problem. Business Research Methods — Cooper Schindler 2. 4. Relevance & Scope of Research In Management.R. Bush. etc. 100 Marks Course Content 1. Chi-square. projective techniques and focus groups 8. T-test. Defining MR problems 5. Day (7th edition John Wiley Sons) . D. SPSS applications data base. Marketing Research — Aaker. Research Methodology Methods & Techniques — C.ions 9. 11.2. 2. Tripathy : A Text book of Research Methodology in Social Sciences (Sultan Chand) 6. Marketing Research Essentials — Muuariels & Gates (3J coition SW College publicc’. Research Methodology & Fundamentals of MR. ‘Abstracts. Correlation & Regression Analysis. P.

Executive Information Systems Determining Information Needs for an Organization / Individual Manager—overview of use of data flow method. 3.2. Integrity and Availability. Ashok Arora & Rhatia: Management Information Systems (Excel) 6.7 Management Information System 50 Marks Course Content 1.2-3 Cases on Requirements Management — Author : Prof Pradeep Pendse 4 . Operational Control. overview of some of the manual. Prasad Management Information Systems (Sultan Chand) . for Managing Business Risks. M. 5. concepts such as confidentiality. Case Studies Case on ASC industrial Gases — Author: Prof Pradeep Pendse Mrs Fieds Cookie’s — Harvard Case Study Seject Business Cases identified by each Group of Students for work thrui the entire subject . hierarchy etc Types of — Transaction. Types of threats and 1ik. procedural and automated controls in real life IT environments. Decision Support.O’brien MIS {TMH) 5. Strategic use of Information and IS — Use of Information for Customer Boding. MIS a Conceptual Framework by Davis and Olson 2 Analysis and Design of Information Systems by James Scan 3. structure . T L. for Creating a new business models and new business reality. Basic Information Concepts and Definitions Need for Information and Information Systems (IS) in an organization — characteristics of Information and Organization with respect to organization form. 2. Information Security— Sensitize students to the need (or information security. for innovation. analysis of information of decision processes etc. philosophy. Management Control. Jessup & Valacich: Information Systems Today (Prentice Hall India) 7. Reference Text: 1. for Knowledge Management. 4.

Theory) 5. Sources of Finance – Short Term/Long Term.8. Financial Performance Appraisal using Ratio Analysis. Cost of Capital & Capital – Structure Planning. 4. Financial Management – Maheshwari 5. Domestic / Foreign. Capital Budgeting & Investment Decision Analysis (using Time Value for Money. Sharan : Fundamentals of Financial Management (Perason) . Financial Management 100 Marks Course Content 1. Objective of Financial Management 2. Pandey 6. Fund Flow Analysis & Cash Flow Analysis. Van Home & Wachowiz Fundamentals of Financial Management (Prentice Hall of India) 7. Financial Management – S. Equity / Borrowings/ Mixed etc.2. Working Capital Management – Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management 6. Divided Policy/ Bonus – Theory & Practice Reference Text : 1. 3. C. Financial Management – Khan & Jain 3. Financial Management – Prasanna Chandra 4. Financial Management – Brigham 2.

Marketing Management – Indian Context Dr.2. Consumer Durables marketing 6. Rajan Saxena – McGraw Hill India 4. Field project involving preparation of marketing / business plan in any Industry verticals. Event & Media marketing 12. Koshi & Jha – 14th edition – perarson. 2. Marketing Management .9. Service marketing 7. Keller. Strategic marketing principles 2. Reference Text : 1.Kotler. Fast moving consumer goods marketing 5. Internet marketing 10. Rural management 9. Preparation of marketing and business plans 3. Basic Marketing. Marketing Applications & Practices: 100 Marks Course Content 1. Marketing Management – Ramaswamy & Namkumari . 13th edition. Perrault and McCarthy – Mcgraw Hill India 3. 823 marketing 4. Direct marketing 11. Rural marketing 8.Mcmillan .

risk and under uncertainty stations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty’ Investment analysis under uncertainty 2.K Sharma • Econometrics — By Damodar Gujarathi • Kotynous . & IV Reference Text • Quantitative Techniques in Management — N. Decision making under certainty.D. Auto correlation. Identification problems: Estimation of structural parameters by ILS. Single equations models with one and two explanatory variables plus ANQVA in regression analysis. Hetroscedasticity multicollinearity & distributed lag models.2.10 Decision Science 100 Marks Course Content 1.. SSL.Vora • Quantitative Techniques in Management — J. Simultaneous equations models 6. 4 Statistical forecasting techniques 5. Competitive strategies 3.

Methods for generating ideas 8. Dynamics or Entrepreneurship —Commitment & Determination. Leadership 2.. Entrepreneurship Project 6. Organizational Behavior by Fred Luthans (9th edition) 2.2. Analytical skills Reference Text 1. Dynamics of Entrepreneurship — Support (from Significant Others. Dynamics of Entrepreneurship — Ambiguity & Uncertainty. Motivation to Excel 5.11 Managerial Process Skills —100 marks Course Content 1. Creativity. Entrepreneurship Project 7. Dynamics of Entrepreneurship — Opportunity Obsession. Tolerance of Risk 3. Creative Problem Solving Techniques 9: Lateral thinking 10. Self-Reliance & Ability to Adapt 4. Entrepreneurship. The Essentials of Managing Change and Transition – Harvard Business School Press .

net profit margins and various turnover ratios) • Liquidity ratios — Current Ratio / Acid test • Profitability ratios. minority interest • NOPAT arid adju’menls to NOPAT from EVA perspective to measure correct economic cash flows. Free Cash flows to Equity / Firm • From earnings to free cash flows • Adjustment from standard accounting to correctly measure free cash flow • Capitalization leasing expense and R&D expenditure. • Economic value added (EVA) and linkages between value or a company and EVA • Equity Analysis. correct treatment for amortization expense and deferrer taxes • Measuring correct ROF & ROC after adjusting for inter-corporate investment • implication of the above intentioned adjustment on fundamentals valuation/company and PE or Price / Book Value or EBDITA multiple 5. Revision of Balance Sheet and P&L statement fundamentals. • Du-pont Analysis • Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i e. EV/ESDITA multiple • Capitalization ratios. • Cash flows and financial flexibility (linkages to dividend policy and ever retention of profits) 3. with Necessary accounting adjustment for these ratios). • Indian Accounting Standards • Indian Accounting Standard vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2.2. Price to book value. Assessing Business Performance • Operational efficiency ratios (Gross profit. l2 Analysis of financial statements IOU Marks Course Content 1. Debt to Assets. Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple. Cash Flow Analysis • Measuring operating / financing and investing Cash flows. Forecasting FCFE/FCFF and Security Valuation Reference Text • Financial Management by Prasanna Chandra • Financial Management by Khan and jain . 4. Introduction to Advance Accounting Concepts • Merger and acquisition • Consolidation of balance sheets • Deferred taxes.Debt Equity. Valuation Ratios • EPS! ROE! RC’CEI Total Shareholder returns. Stock Spits and Buy back • Managing Productivity of Corporate Capital • Composite Index for measuring productivity 6.

PEST factors affecting International Business 3. International Trade Agreements 10. International Trade Organizations 11. 3. 5. 4. International Trade Theories 5. Overview of the International Business Process 2. International Marketing 9. International HR Strategies .Third Semester 3. Country Evaluation and Selection 7. 12. International Business . 2.Sundaram and Black International Business — Roebuck and Simon International Business – Charles Hill International Business— Subba Rao . FDI 6.1 International Business . Government influence on trade 4. Collaborative Strategies 8.Second Year . Reference Text 1.Daniels and Radebouqh International Business .University Assessment 100 Marks Course Content 1. International Diplomacy ..0.

2 Strategic management 100 Marks Course Content 1. Strategic Management Process: Vision. Elements. Components of Management Information Sysstems 8. Categories of problems. Goal Philosophy. skill and Shared values 9. Policies of an Organization. Its importance. Changed Circumstance. style. systems. Conventional Strategic Management v[s Unconventional Strategic Management. Strategy as planned action. Market Power. Group Project Reference Text 1.3. The Differences. Problem solving skill. structure. 2. Strategy. 7. Management Control. 2. Phases indecision making. Group decision making. Mission. staff. 4. Process and advantages of planning Strategic v/s Operational Planning. Mokena’s 7 8 Models : Strategy. Strategic Management — Thompson & Striekland McGraw Hill Competitive advantage – Michael Porter Competitive strategy — Michael Porter . Manager v/s Leaders Leadership styles 5. Growth Acce orators: Business Web. Communication Commitment and performance.0. learning based. 3. 3. 6. Decision making and problem solving. Role of the leader.

Market entry. Brand building — FMCG. 3. optimization of pricing 13. branes 9.. Benchrnarking exercise. Portfolio models — OCG and GE Mokinsey matrix . growth and mature markets.Caverns . Distribution Strategy – Designing of channel systems. 4. nichers 4.1.1 Marketing Strategy — University Assessment —100 marks Course Content : 1. understanding competitive moves and postures 5. walker and Larreche McGraw Hall Irwin Marketing Strategy— Stephen Sohnaars Free Press Strategic Market Management — David Aaker John Wiley & sons Strategic marketing text & cases . New product strategies— Innovation. Marketing Planning .Introduction. Pillars of Marketing — SIPD strategies 3. 7. managing multichannel systems 12. Consumer durables & Services cases 11.campaigns 10. 2. Advertising and sales Promotion strategy .Optional Group — Marketing 3. Pruning of Product Reference Text 1. Product line extension 8. Marketing Strategy— Boyd. Marketing strategy— Overview 2. Pricing strategy – value pricing. Sustainable competitive advantage— Porter’s generic strategys 6. Communications strategy — Managing communications mix for products. followers. Competition analysis — Porter’s 5 forces model for competitive environment. Market situation strategy Leaders challengers.

Communication Process — Communication models (for urban and rural Communications Integrated-Market Communications 2. Public relations & Publicity campaigns 11. 3. George Belch. Sari Diego University Michael Belch. Brand position and brand image strategy development. Advertising Research 10.Jesse Kornbluth Belch Advertising & Promotions (T?1H) J V ‘Vilianiam & A K verghese Advertising Basics (sage) . Agency coordination archives. Myers. The . Advertising Management: Rajeev Sara John G. 7. 4. Role of advertising manager in firms.3. 5. 6. Advertising budget.2 Integrated Market Communications 100 marks Course Contents: 1. managing advertising campaigns Reference Text 1. Persuasion and attitudinal change through appropriate copy development. David A. Advertising objectives with specific reference to DAGMAR. San Diego University 2. Consumer attitude and market structure 4. Brand objectives. 3. Creative decisions 7. 5. 6. Evaluation of agency functioning. advertising briefs. Copy decision — Creation and production of the Copy 8. Advertising and Promotion: An integrated Marketing Communications Perspective. Media planning and Media research 9. Advertising — Organizational structure of advertising agency and its function. Aaker Logo — Naomi Klein Brand Reporter fortnightly Other Guy Blinked .1. Event management 12.

3 A. Application of Consumer behavior Studies in Consumerism in India and global markets.Biztantra MS Raja & Dominique Xardel: Consumer Behavior. 8. Opinion leaders.1 . Situational influences. Individual aspects of consumer behavior or Perception1 Learning & Information processing 3. External influences: Group behavior: Social class. Role of Culture and subcultures: Family: 6. Consumer adoption process and diffusion of innovation. Post purchase behavior and cognitive dissonance. Consumer decision process: Problem recognition. 5. Attitudes and Personality. 7. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy : Hawkins Best & Coney edition McGraw Hill International edition Consumer Behavior in marketing strategy: Howard Prentice Hall International Consumer behavior a strategic approach -Hendry Asssael . Reference Text 1. 6. 4. Reference groups 5. Concepts . Organization buying process: Roles of buying centers Decision making units. 2. Motivation and involvement. 7. Diversity of consumer behavior Role of consumer behavior in marketing strategy. 4.3. 3. Consumer Buying Behavior 50 marks Course Content : 1. Search and evaluation of alternatives: Purchase process. 2. 9. Application & cases (Vikas) Satish Batra & S H H Kazmi Consumer Behavior Text & cases (Excel) .

Alvin. Field project on market research on any functional / industry verticals. Loudon Jaico publication) 3. advertising.3 B Market Research Applications 50 marks Course Content : 1. Television viewer ship surveys. Role and value or market research in marketing (framework) 2. interpretation of MR reports. Multivariate techniques — Interdependence techniques: Factor/ cluster analysis. Dependence analysis: discriminate analysis. Kumar. Marketing Research Essentials — McDaniels & Gates (3rd edition SW college Publication) 4. Ortinau (2nd edition Tata McGraw Hill) 2. Report preparation and presentation. Stevens. Applications of MR in consumer research. test marketing. Bush Ronald (3rd Prentice Hall) 6. Bush. Perceptual mapping applications in market research 5. Brand tracking study 8. Marketing Research — Burns . Marketing Research —Hair. Raiendra Nargundkar : Marketing Research (Macmillan) 7. how to read ORG Nielson’s store audit report 7. Marketing Research Text & Cases — (Wrenn.1. Day (7th edition John Wiley & Sons) 5. 4. Reference Text 1. Data analysis — Tabulation.3. Usage altitude studies. Media effectiveness study: Annual readership survey of print media etc. 6. combination with duster analysis: conjoint analysis. SPSS applications data base. testing for association 3. Marketing Research — Aaker. S L Gupta Marketing Research (Excel Books) .

training.3. 4. The Selling functions — The importance of systems selling in contemporary environment. Selling of services as opposed to selling of tangible products — selling process. 8.4 A Sales Management & Sales Promotion 50 marks Course Content 1. establishing and revising territories. to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests.Spiro McGraw Hill International 4.— Sales Management -Information Systems. Reference Text 1. Professional Sales Management—Anderson . Sales Force Performance evaluation and control Identify the roles of consumer and trade promotion activities in terms o differences. 2. planning and setting goals . 7. Sales -management Planning. Sales incentives and sales compensation. Sates Budgeting and Planning quotas Manpower Planning for the sales organization for and development of sales organization Recruitment.1. assigning sales people to territories route planning and territory coverage. Sales management — Still . methods of territory design including computer models. 3. Hair & Bush Tata McGraw Hill 3. and development of sales Personnel. 5. Cundiff & Govani Prer lice Hall India 2. — process of researching. characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix. selection.Job and role of Sales Management in Organizations. coupons etc. bases of territory design. Sales Management Planning — Forecasting. 9. Time and Territory Management — Territory Planning. 6.Management o sales force — Stanton . Sales Organization and its evaluation . Sales Management — Futrell 6th edition Thomson South Western . traden discounts.

Physical Distribution Management Logistical Approach Dr. 10. Channel design and management for consumer. opportunities and strategies ERP solutions . Channel selection. The roles of distribution (unction in the marketing mix and the meaning of distribution equity. Octrol . LST .1. 9. K Khanna 4. Excise duties etc. Management issues in distribution viz.4 B Distribution & Supply Chain Management 50 marks Course Content 1.development and motivation and performance appraisal of channel members. use of power bases. Sales and distribution management (Excel) . channel conflict. order processing. Logistics Management Bowersox & Class 3. training. disputes etc. 2. 7. Fiscal levies / regulations in distribution CST . L. rural markets and services. 3. 5. Logistical Management Donald J Bowersox 2. industrial products. packing and transportation. Tasks and responsibilities of channel members. Supply chain management —issues. Reference Text 1. warehousing material Handling. 8. Distribution Budgeting and control systems: Cost of distribution: inventory. Financial dimensions of dealer management.opportunities and challenges. 6. Gupta.3. 4.

2. Strategic Brand Management — Noe! Kapferer 4. 9.keller . 5.3. 7. Building strong brands . Introduction to product management. 3. 4. 8.Lehman 2. Product Management . Role and operation of Product management n marketing Product analysis: category / competitor/customer/demand New product development process and role of product managers Brand vs. 5 A Product & Brand Management 50 marks Course Content 1. Strategic Brand Management — Davie Aaker 3. Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building strategies Reference Text 1. product. 6.1.

b) c) d) Reference Text 1.Government Price Control . Marketing Finance – Dr.Applications of DCF Technique.Deliver Route Decisions .Developing and Launching New Products and the of Investment in Life Cycle of Product .Pricing of New Products under ROI Concept .budgeting Samples.Pricing of Turn Key Project .Credit decisions and Credit Policy . B.Budgeting Sales fore efforts .revenue .Brand Valuation –Financial Aspects of Brand Management Impact of Transfer Pricing .Classification of Marketing Costs by Function r Marketing Cost allocations and its limitations for Managerial Decisions. Policy Decisions and Marketing Finance . Impact of marketing strategies on Organization structure design and consequent financial implications.Bayesian Decision Theory and Pricing .3. K. Customers Orders etc.5 B. Export Costs and Export Pricing . Soul selling agency to Direct selling to Trade Cannels .Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plans for sales Force.1.Approaches of Government Bodies to Development Fair Price’ . Territories.Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investment. Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral Elements of Cost . Warehousing decisionsTransportation Decsion .Mechanism cm Marketing Performance .Investment Framework by ROI Management of Sales Revenue Analysis.Submitting Tenders . MARKETING INVESTMENT : Management of Accounts Receivables and Inventories .Cost Analysis for Distribution alternative Financial Analysis for switching over form.Pricing of Join Product and Application of Linear Programming . Chaterjee .Dual Pricing .Application of DOF. The Concept of Marketing Cost & value – Measuring marketing Value – “Value Added” by marketing effort productivity Marketing and its social justification. Export Marketing and Finance . . Target Pricing . Capacity (fixed) Costs and Managed Costs . to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming. of Revenue by Products.Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees Evaluating Return on Marketing Investment . Channel. Analysis of Marketing Costs in terms of Engineered Costs.Economics of directs rating by manufacturer.Notional Pricing .Export Credit Tax Concessions Applications and Forecasting Techniques to Developing Marketing -Budgeting – Developing sub Budget by marketing segments Advertising Budget.Financial Incentives.

policies of ECGC Decision and need to enter into International marketing organization problems — International marketing environment — Institutions in world economy. Latin America.Marketing Electives: 3.economic environment — India’s trade relations with other countries — government assistance for export. Reference Text 1. 3. 4. Export procedures and documentation — registration with various agencies compulsory Quality control no pre-shipment with inspection — processing export orders – export production and packing – procedure for claim of central excise duty on export goods-customs and shipment procedure. 3. 2. GATF / UNCTAD — Trade Groups in different countries — legal environment of international marketing — Political environment — cultural environment .1.Cotera International Marketing . — Exchange control regulations regarding export and foreign exchange expenditure on export promotion pre-shipment and post-shipment finance (1Dm banks . Africa. Financial transactions s between exporter & importer open account D/P. marketing research and export promotion – international marketing operations and communications – export pricing and costing – case studies. South East Asia Europe for export potential. 4.Bhattacharya . International Marketing . D/A Letters of credit etc. 2. foreign market channels & global logistics — study of USA. Middle East. Canada. International marketing intelligence and task — Appraising opportunities and risks — product planning and development — managing channels of distributions.6 International Marketing l00 marks Course Content 1.duty drawback – procedures to claim REP license and cash assistance – export house etc.Keegan International Marketing .Onkvisit and Shaw International Marketing .

Retailing Management – Michael Levy 2.1. Retail Management Information Systems – Use of New Technology 12. Managing People at Work . Retail Management – Barry Berman & Joel Evans 3.3. Retail Marketing 11. 14. Retail Strategies 10. Trends in retailing 3. On-line retailing 20. Supply Chain Management 18. Retail Economics 4. Trends in retailing should include the Indian as well as the international context Reference Text : 1. 16. Retail Advertising and Sales Promotions 6.Recruitment and Motivation 7. Inventory control and Financial Management 9. – Text & Cases –Swapna Pradhan 4. Retail Management – Lusch Dunne 5. Relationship Marketing 17. Super Market / Departmental. Communication and Customer Relations. Retailing Management.7 Retail Management 100 Marks Course Content 1. Store layout. Comparative retailing across the World. Retail Research including Retail Audits and Consumer Research at the point of purchase 19. 15. Place of Retailing in the Marketing Mix 2. Retail Management – Gibson Vedamani . 8. Stores /Chain store Management 13. Retail Merchandising and Shop Displays 5. Role of personal selling in retailing.

Bidding for contracts. Role of after sales services in Industrial Marketing Industrial Distribution B2B selling & Sales management.3. Branding of Industrial. 12. Industrial Pricing Decisions. 6. 3.Hutt ( Arzona Statte University) Thomas W. 2. CRM : Emerging Concepts. Jagdish Sheth & G shainesh 5. Types d Customers. B2B Product Decisions. Planning and Control By Reeder Edward C . 8. Tools and Applications : JAgdish Seth & Parvattiyar 6. 7. Industrial Marketing Environment. Briety And Betty Reeder – Prentice Hall of India Industrial Marketing Management – By Michael D. Industrial Marketing – Analysis. 13.industrial Buyer Behavior & Industrial Marketing Research Industrial Advertising & Promotions. Speh (Miami University ) – Published by Holt Sarenders. Types of buying situations Segmentation 3. customers 10.1 8 B2B Marketing & CRM – 100 marks Course Content 1. 4. Negotiated selling. Distances between Industrial & Consumer Marketing 2. Derived demand concepts . Industrial Marketing – By Krisha K Havaldar – Tata McGraw Hill Customer Relationship Management. Concept & context of CRM:CRM as an integral business strategy Customer Loyalty Program :A brief discussion from Technology Point of View Customer knowledge: The Individualized customer proposition The relationship policy : Relationship data management Reference Text 1. 4. Introduction to Industrial Marketing. J W Gosney . 9. 11. New Product Development. High Technology & Commodities 5. key account management concepts. CRM Essentials. selling to Govt.

Rural Marketing . 2005. Siddhartha Rant – Biztantra 2005 Additional readings 1.Rural Marketing – R V Badi.Perason Education 4. N V.Agricultural Marketing in India – Asharya – Oxford I B H .marketing of rural/cottage industries – artisan products. 8.price — distribution — promotion — SWOT analysis of agro chemicals market — seeds — cattle — poultry — aqua feeds — tractors — power tillers— irrigation equipments — other farm machinery Marketing of Consumables and durables Product. Role of financial institutions in rural marketing Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card schemeImpact on rural market. 2/e. Infrastructure facilities — rural credit institutions — rural retail outlets — print media in rural areas — rural areas requirement — problems in rural marketing — rural demand – rural market index Marketing of agricultural input -illustration Consumable inputs — durable inputs — fertilizers — product — price — distribution — promotion — SWOT analysis of fertilizer market — agro chemicals — product .Rural Marketing – T P Gopalswamy – Vikas Publishing House 2. 5. Rural marketing environment. lalitha Ramkrishnan.1. Rahman – HPH 2. Introduction Definition — scope of rural marketing — concepts — components of rural markets — classification of rural markets — rural vs. 4. Rural Marketing – C G Krishnamacharyulu.9 Rural marketing— 50 marks Course content: 1.price distribution strategies – product redesign –modification needs Marketing of agricultural produce and rural and cottage industry products Marketing to agricultural produce – regulated markets-formation of cooperative organizationscontract farming – agricultural export zone (AEZ). Population — occupation pattern — Income generation — location of rural population — expenditure pattern — literacy level — land distribution — land use pattern — irrigation — development programs—. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. urban markets 2.3.The Rural Marketing Text Book – pradeep Kashyap. Badi – HPH . Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing.Vikas publisher 3. Reference Text : 1. 3.Habaeeb Ur. 3. 6. . Rural Marketing – Sukhpal Singh. 7.

-Social Marketing Quraishi.10 Marketing in Non. 4. 6. Attitude Formation and Change Marketing of family planning Marketing of literacy. 2. William . Small savings. M. health management. S Y – Social marketing for social change Lazer. Measurement of effectiveness of social marketing Programs.1. Jha S. 5. 2.profit Organizations —50 marks Course content 1. Rational of Social Issues on the Indian Context. 3. Philip – Social marketing . Marketing of NGQ’s Reference Text 1.Social marketing perspective and viewpoints Kotler. afforestation. 4. 3.3.

Price-elasticity of Demand. 6. 7. Reference Text : Quantitative models in marketing – By Willam King . 4.11 Quantitative Models In Marketing 50 Marks Course Content 1.mix. Perception & Brand Switch. Budget Allocation Media Models Models to measure the effects of Advertising Forecasting Sales – force Divisions.1. 2. 8. 3. The Place of Models in Marketing Decision Making Theories like the Bayesian Decision Theory. Consumer Behavior Models: Attitude. 11. Organizational Buying Models New Product Design Pricing Models Pricing a New Product. 10.3. 9. 12. Gross-elasticity Distribution / Location Decision Communication Models: Objective Setting Promotion . 5.

Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis: Competitive capability analysis Brand audit Distribution audit Strategic audit Reference Text 1. 2. 6. 4. 5. HBR articles HBR and lvey league cases .12 Marketing Audit —50 Marks Course Content 1. 9. 10. 2.1. 3. 7.3. 8.

Pricing & Earning Model) • Financing Options 4.Role & Functions . 2. Interest rate structuring.Loan Syndication IPO – Primary Issue Management 3. • Financing Options .structuring & evaluation Off-shore I On-Shore Instruments. 3.OPTIONAL GROUP — FINANCE 3. Financial engineering • Financial Benchmarking -. Investment Banking• Valuation of Corporate I Projects I Investment Opportunities .2. • Capital Structuring -Theory & Practice • Investment (Project) Identification & Feasibility Analysis With sensitivities.Die Diligence Procedures • Credit Rating of Countries/ State / Investment & Instruments • Joint Venture Formulations .FIPS / RBI • Merchant Banking . bond valuations. Indian financial systems Reference Text : 1.Risk Analysis.concept of shareholder value. Multiple Option Bonds . 2. Infrastructure Financing • Issues & Considerations Financial Feasibility.1 Advanced Financial Management UA 100 Marks Course Content 1. Financial Management — Briefly Myres Financial Management — Brigham Indian Financial Systems —M Y Khan . Sick companies Act / Provisions of BIFR / Rehabilitees of sick units/ Restructuring of sick units 5.Corporate Finance. Maximization. • Financial Interest Rate Swaps Treasury Function in corporate.

voting procedure. proxies. its registration and procedure for changing the name • Articles of Association. Unlimited companies 2.Appointment of Managing Directors -Qualification of Directors . Annual general and Extraordinary general meeting Quorum. Investments and service of Documents • Legal provisions relating to holding Companies. RETURN ACCOUNT AND MEETING : Register of members and debentures holders.Meeting Statutory. Kinds of resolutions and recording of minutes .Investigation powers of the government MANAGEMENTS: Constitution of Board of Directors .Powers of the Board Remuneration –of Directors. Deeds.Books o Accounts to be kept and inspection -Appointment auditors . Alternation of Articles • Membership of Company . Fixed ass 3. Reconstruction Arrangements and Compromise and the Provisions relating thereto . INCORPORATION OF COMPANIES : • Preparation of Memorandum of Association • Name of the Company. Payment of interest out of Capital.Board Meeting .3.Amalgamations. RECORDS.Reduction imposed on Directors – relating to mismanagement . Private Companies. 4.Annual returns and penalty for failure to submit returns .2 Corporate Law 100 Marks Course Content COMPANY LAW 1. ISSUE OF CAPITAL: • Drafting of prospectus • Registration of Documents • Commission and-Discount on issue of Capital • Issue of Shares at a premium or discount • Provisions of governing issue of redeemable preference of Share Capital • Transfer of Share and Debentures • Rights or Share Holders • Provisions relating to payment of dividend. RAISING Of LOANS : • Provisions relating to debentures • Registration of charges • Inter company borrowings.Contracts.Auditing of Cost Accounts .2.

M. FENA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of immovable properties Overview of Exchange Control Regulations SEBI. Guide to Companies Act by Ramaiah RUTP ACT : MRTP ACT by A. FENA and SEBI Reference Text 1. Chakravorty LEVEL OF KNOWLEDGE : 1.Unfair Trade Practices.Procedures to be compiled with . Basic Knowledge of RUTP. Lectures on Company Law by S. M. SEBI Procedure Book Reference : COMPANIES ACT : 1. Ramaiya Company Law . Avtar Singh Company law 3. SEBI Guidelines. Company Law by Avtar Singh 3. SEBI ACT. SEBI Regulations. S. SEBI Rules. RUTPACT RESTRICTIVE ABD UNFAIR TRADE PRACTICES ACT : Investing by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest -resale price maintenance O-Offences and-penalties under the Act . M. Expert knowledge of Company law 2. Shah 2. SHAH Company law 2.5.

Bonds • • • • • • • Bonds mathematics (YTM. Currency yield. Introduction to Financial Markets • • • Money Markets Capital Markets Advantages of Financial Markets to investor/ corporates 2. Determinants of Interest Rate • Real and nominal Interest rates • Theory of Term structure of Interest Rates • Monetary Policy Role played by Central Bank • Money supply and Demand • Measures of money Supply (Ml / M3) • Influence of Interest Rates in other economics on domestic interest rates 3. Stock Markets o Introduction to Portfolio Management Theory Understanding Risk Diversification CAPM Systematic/ Unsystematic Risks etc o Understanding .3. Etrect of Globalization (hed watching) etc Government bonds & Corporate bonds (Credits Rating.Market Efficiency o Historical returns from US Markets o Historical returns from Indian Markets o Fundamental drivers of Value of Stocks / Market (Index) o Relative Valuation Measures Like P5 Ratio. Money Markets • Why money markets are needed • Various Money Market instrument • Measuring Bond equivalent yield and discount yield on Money Market Instruments • How the Monetary Policy stance of central bank gets percolated in the economy 4.2.3 Financial Markets and Institutions 100 Marks Course Content 1. convexity. zero coupon yield etc) Application Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates -(Role played by Central Banks Monetary & Credit Policy. duration. B/BV Multiple and their determinants . Default Risk) Interest Rate Risk Management Historical returns from India Markets Introduction to mortgage Mathematics 5.

Investment Banking: • Role Of Merchant3ankers • Capital Structuring • Buy Back and its rationale • IPO Rights Issue Process • ADR/GDR issue • Important SEBI Regulations Reference Text: 1. Commercial Banks • Understanding the Balance Sheet.r. Mutual Funds • Structure & Important regulations W.Tata McGraw -Hill Publication 2. AMC’s Republic etc • Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) 7. Foreign Exchange Markets • Purpose served by Markets • Spot Rates I Forward Rate — Foreign Exchange Mathematic • Floating I Fixed rate — Advantages / Disadvantages • Determinants of Currency Movements or Exchange rate • Real & Nominal Exchange Rates • Covered Interest Parity 8. Evaluation of Mutual Fund performance etc will be given .6. Financial Markets and Institutions by Anthony Saunders. 3.t. Capital Adequacy ratio • Understanding various Risks fixed by banks and how banks manager these risks • Understanding the profitability drivers of the Banks 10. Treyner information ratio) etc  Style (Value Growth – Momemutum)  Fund Manager’s past performance. SEBI Guidelines (available on net) on Mutual funds. Portfolio Management. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics. Derivatives & Risk Management • Understanding Basic Purpose of Derivatives — Risk Management /Speculation • Basic features of Futures and Options • Difference between Forward and Future markets • Introduction to Arbitrage & Risk Neutral Valuation 9. MFS • Advantages of Investments Through MFs • Types of MFs & investments through MFs • Accounting (NAV Computation)& Intermediaries associated with MFs • The present status of MF industry in India and its potential • Comparison of Indian MF industry with US Mutual fund industry • Styles of investment • Evaluating Fund performance on the basis of  ( Sharpe.

International Money. The changing nature of world money. • Balance of Payments theory. Historical perceptive on exchange rate. international cash management. •Currency options fixed income analysis & interest rate options. Gold Standard. international asset pricing theories. • The rise of private world money. purchasing power parity & Fisher open theorem. . modes & mechanism of spot & forward • exchange contracts. Operations of foreign exchange markets. • Derivatives Pricing & Analysis. •Capital Budgeting for international projects. fixed exchange rates. London Tokyo. • Exchange trading & position. Offshore banking. • Inter war instability.4 International Finance 100 Marks Course Content 1.2. Bretton woods. 2. Capital & Foreign Exchange Markets with reference to New York.  Syndication. foreign exchange arithmetic. • Purchasing power parity theory. foreign exchange swaps. • Demand supply & elasticity in foreign exchange rate determination. • Foreign Exchange exposure. Options. Financial Aspects of International Negotiations.3. fluctuating exchange rates case for fixed or fluctuating exchange rates. forward contracts financial futures & Financial swaps. transaction & operating. Fundamental equilibrium relationships covered interest parity. Swaps. 3 Theories of exchange rates. Hong Kong & Singapore.

Innovative International Financial Products. • International debt problem . 2. • Socio-Political Issues in Strategic International Financial Management (With special reference to multi-national corporations) Reference Text. • International liquidity & SDRs. : 1.Avadhani Foreign exchange Management . • International capital -flows & shocks. . 4. Euro-dollars.•. • C. Euro-currencies.. their mechanics & impact.R U. International Finance . European Currency Unit. history & status.its origin.

Acquisitions & Corporate Restructuring 100 Marks Course Content 1. Other implications of take-overs mergers etc 9. Valuation of business brands. 4.Vis Compliance therewith. Valuation – Copeland 2. Various forms of Restructuring. and implications thereof Vis.3. Stump Sates De Take overs.Cases Studies of specific instances of Mergers.2. mergers etc. 3. Viz Mergers Acquisitions. SEBI Regulations Listing agreements allied bodies Vis.5 Mergers. Amalgamation. Reference Text : 1.Taxation aspects of restructuring. Leveraged buy-outs 7. Spin-off etc.Damodaran . Need for restructuring 2. intangible assets etc. Valuation . 5. 6. De-mergers etc. Statutory regulations under Companies Act. human resource capital. Doctrine of due diligence 8.a.A-Vis strategic.

• Return on common stock under uncertainty. Concept of probability Distribution of Returns. expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical illustration. Marches Model : Objectives Function and Constraints. Measuring of Covariance definition and Simple Numerical Example.Introduction. Variance of Return.Introduction CAPITAL ASSET PRICING MODEL: • Statement of CAPM. for a single stock Expected Return. MODERN PORTFOLIO THEORY • General N-asset Portfolio Problem. 5. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory. 4. Prentice Hall of India (1995) . • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory . Systematic and Unsystematic risk 2.6 Security Analysis And Portfolio Management 100 Marks Course content 1. • Random walk theory • Weak. • Diversification of Risk. SHARP’S SINGLE INDEX OR MARKET MODEL: • How Asset Return move with the market. PORTFOLIO PERFORMANCE MEASURES • Sharp Index • Treynor Index •Jensen’s Measure •Empirical Test of Mutual Funds Performance & EMH Reference Text: 1. EFFICIENT MARKET HYPOTHESIS (EMH): . Semi -Strong and Strong form • Empirical Evidence of EMH • Anomalies in the markets: Firm Size Effect. 6. Sorrowing and Lending rates. Risk And Return • Simple determination of stock market price using time value of money . Correlation Coefficient • Two asset portfolio case. Meaning of Efficient Frontier / Set. Concept l Market Portfolio. Risk Free rate. • Slope of security market Line (SML) • Properties of any asset on the line. • Slope of security Market Line (SML) • Properties of any asset on the line. Monday Effect 3. • Co-movement of two Assets returns. January Effect. Concept of CML (Capital Market Line).FINANCE ELECTIVES 3.2. Security Analysis and Portfolio Management (6th Ed ) By Donald Fisher and Jordan.simple one period and multi period case.

Cost Benefit Analysis with reference to Strategic Business Decision Making – Qualitative & Quantitative aspects. 3. • Control of Total Distribution Cost & Supply Cost • Cost Reduction. • Total Productive Maintenance. Girish Jakhotiya . Activity Based Costing • Target Costing 4. • Wastage Control. Securities Analysis and Portfolio Management. • Product Life Cycle Costing etc.7 Strategic Cost Management 100 Marks Course Content 1. Strategic Financial Management — Dr. with reference to strategic: assessment of cost & managerial performances. Different aspects of Strategic Cost Management: • Value Analysis & Value Engineering. with reference to core competencies. • Business Process Re-engineering. • Disposal Management.2. Objective Based Costing 6. Strategic Cost-Benefit Analysis of different business restricting propositions. Cost Audit & Management Audi under companies Act. strategic advantages & long-term perspective of cost Management. Govindaraja 2. Entrepreneurial approach to cost Management.2. • Total Quality Management. Reference Text : 1. Value Chain Analysis & Long Term Cost Management 5. Balance Score Card Concept 7. Prasanna Chandra – Tata Mcgraw Hill (2002) 3. Strategic Cost Management — Dr. 2. 9. • Energy Audit. 8.

Direct and indirect Taxes as Major Revenue in Government Budgets Fiscal Budget & Tax Policy Taxes as Quantitative Measures to Promote Domestic Industry and Exports Central & State Level Taxes and Inter State and Monetary Policy for Regulating Inflation for Boosting Economic Growth Tax Subsidies (Direct. 40 ‘ 47 A (To be updated with Annual Finance Act) 4. Planning of Corporate indirect taxes (including Customs.3.Singhar. Taxation of Foreign Company (Brief Overview) 6. Illustrative List of Sections 2gB). Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7. Strategic Exercises like Amalgamation and merger Reference Text: Corporate Tax Penning — Dr. 73 Exp. 2. 9. Developing and Underdeveloped Economics Corporate Tax Planning 1. etc. 8. 72 A. 5. Stamp Duty. 33Ac.8 Fiscal Policy and Corporate Tax Planning 100 Marks Course content Fiscal Tax Planning 1. 4. 7. Modvat Ociroi.ia Indian Economy — Prof Agarwal (Chapters pertaining to Fiscal Policy) . 6. etc. when compared with other Taxable Entities. Tax Planning through Specific.) Pre — Budget & Post— Budget Taxes Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus Tax Free Zones and Products Government Machinery for Tax Re1orms. Study of Specific Sections 3. Indirect. 115JA.) 8. 2(18). Tax Planning for Companies — Under Capital Gains & Under Business Head 5. Company as Taxable Entity — Distinguishing Features. Sales Tax. 3. Cross. I0. Excise. 11. 115-o: 801 A: 79.2. Regulating & Recovery Brief Comparative Study of Fiscal ax Planning in Developed. 2.

3.2.9 Banking and Insurance 100 Marks Course content 1. Introduction to Banking. 2. Role of banks in an economy 3. Structure, growth and development of banking in India 4. Study of bank balance sheet and profit and loss account 5. Treasury and funds management In banks 6, Risk management In Banks 7. Assets liability management in tanks 8. Regulatory role of RBI and its monetary policy 9. Cooperative bankis, RRBs and rural banking in India 10. Special Issues in Indian banking sector • Narasimham comm,ltee report • Basel II • Assets Reconstruction Companies • Securitization Act • Consolidation in Indian banking Sector 11. Introduction to insurance 12. Growth and Development iii Insurance in India 13. Range of products and services of insurance 14. Fund management in insurance sector 15. Opening up of sector in India and challenges 16. Regulation and reforms in Indian insurance sector Reference Text: 1. 2. 3. 4 5. 6. 7. 8. 9. Banking in the new Millennium by ICFAI University banking series edited by N Rajashekar, Year 2001. Banking Strategy by ICFAL University banking series edited by Katuri Nagestiwara, Rao, Year 2002, Central Banking by Charles Goodnard International Corporate arid Investment Banking Practice and Law by argon Mark. UK/Institute of Financial Services:2003 European Banking and Financial Services Law by Gerster /Scliwander. Netherland / kluwer Law in /2004 Banking Supervision ,Systemic Sank Restructuring : An International and Comparative Legal Perspective – by Mwenda Kenneeth Kaoma. London / CaveidiS Pub/2000 Risk Management in Banking 2nd By Bessis Joel. Chichesler/John Wiley!2004, Commercial Banking The Management of Risk- 2nd By Frster Donald R/Gup Benton E/ Kotan James W.. Australia / South- Western/2001. Strategic Business Management and Banking, By Sarkar A N. New Delhi/Deep & Deep / 2005

3.2.10 Derivatives and Risk Management 100 Marks Course Content 1. Introduction to Derivatives • Application of Derivatives — (for Risk Management & Speculation (Leveraging) • Basic Terms & properties of Options / Futures / Forwards 2. Futures & Forwards • Pricing & Valuation of Futures/Forwards • Risk Management using Futures • Basis Risk • Introduction to Currencies/Commodity/Interest rate futures 3. Mechanics & Properties of Options • Boundary Conditions for options • Put-call parity and its Interpretation • Options sensitivity to the o Underlying o Volatility o Strike price o Interest rate o Time to expiration 4. Basic Option strategies Trading 1. Directional Strategies (A naked Call/Put/Bull Call/Spread etc. 2. Volatility based strategies (Straddle/Strangle /Calendar Spread) 3. Economic Rationale behind spreading Risk Management • Protective Put • Covered Call 1. Introduction to Option Valuation • International Model for Valuations • Risk Neutral probabilities and their interpretation • Binomial Models application (or American option where the underlying pays It Dividend • Black & Scholes Model  Understanding Weiner& Markov processes  Log — Normal distribution  ITO- LEMMA & its application in Stochastic processes  Using ITO — LEMMA—to derive Black & Scholes Model for Stock/Currency options  Interpreting the B & s formula

2. Understanding Options Greeks •Delta/Theta/Vega & Gamma risks of options •Understanding Options Greeks for various trading strategies (volatility & Directional Spreads) •Delta/Dynamic Hedging and relating the cost of Delta hedging with the option price determined by •Black & Scholes – model. •Elasticity (Beta ) of an option in the CAPM framework. This Would ‘Clarify’ the’ risk return’ •profile (Which is often misunderstood for various options trading strategies) 3. Options Votality • Historical & Implied Volatility • Volatility Smile • Term Structure of volatility • Some Advance Models of Volatility estimation • Value At Risk Historical Simulation • Models Building Approach • Stress Testing & Back Testing Reference Text : 1. Options, Future & other Derivatives – by John. C Hull 2. Applied Derivatives – Richard . j. Rendleman . Jr Special Focus on : Chap : 2 -----PUT –CALL Parity Chap : 3 & 4 ----Binomial Option Pricing Models 3.Option Volatility & Pricing – Sheldon Naten Berg An excellent book from options trading perspective. A handout on option Greeks will be Given to students at the appropriate time Students at the appropriate time. 4. The New Options Market – Max Ansbacher Again an excellent book from option trading perspective. A handout on trading strategies will be given to the students. 5. Derivatives – The Wild beast of Finance – Alfred Steinherr The books deals in detail with the following well-known disasters with Derivatives. o Metallgesellschaft – (Rollover Risk) o Barings (LESSON’S – CASE) –Highly speculation & Leverages position in Derivatives o Hedge funds & the collapse of LTCM (Long Term Capital Management)

MFs • Advantages of investments ‘through MFs • Types of MFs & investment options • Accounting (NAV Computation) & Intermediaries associated with MFs • The present status of ME industry in India and its potential.3. • Comparison of Indian MF industry with US Mutual fund industry • Styles investment of Evaluating Fund performance on the basis of o (Snarpe. Default Risk) MUTUAL FUNDS • Structure & important regulations w. Effect o Globalization (Fed Watching ) etc.t. zero coupon yield) Term Structure & Theories Behind term’. • Government bonds & Corporate bonus (Credit Rating.2. convexity. Currency yield. Treyner. Structure • Deern’inan1s of interest rates —Role played by Central Bank Monetary & Credit Policy.11 wealth Management 100 Marks Course Content FINANCE Risk & Return from various asset classes STOCKS o Introduction to portfolio management theory • Market Efficiency • Historical returns from US Markets • Historical returns from Indian Markets • Fundamental drivers of Value or Stocks I Market (Index) • Understanding the Power of Corn pounding BONDS • Bonds mathematics (YTM. AMC’s Reputation etc Actual Performance of Indian MF.r. Information ratio)etc o Styte Q’Jalue I Growth — Momemtum) o Fund Managers past performance. duration. (Returns delivered by Indian Mutual Funds) .

Role of Banks & Private Banking • Environment. time Mgmt.• FINANGIAL PLANN1NG / WEALTH MANAGEMENT • Introduction and advantages Financial Planning • Life cycle Networth & Strategies • Life Cycle Investment Goals • Asset Allocation & Risk Tolerance (Expected Utility) etc. Skills & Assertiveness • Qualities of Relationship Manager and -CRM • Selling Process & Role plays in prospecting. • Various Asset allocation strategies CRITERION FOR FUND SELECTION (Expected Utility) • Preparation of a Financial Plan Which would require o Tax planning o (5 year cash flows (with) • Existing Asset Allocation • Revised Asset Allocation • Maximum Downside Risk MARKETING & BEHAVIOURAL • Wealth Creation Cycle. Monitor & Review • DEC Of Interpersonal Negotiation. Wealth management Future & Vision • Role of marketing in Wealth Management • Technology • Process of Marketing & HNIS • Client Segmentation • Profiling the Prospects & Approach • Explore & Strategies • Execute. closing etc. • Case Studies Reference Text: ICICI Notes on Wealth Management .

Work Analysis. 3. Reports. Linear Programming and Accounting Information Model.2.Cost Analysis The Multiple Regression Analysis Approach. 8 Controlling Inventory . 12.The Multiple Regression Analysis Approach. Opportunity cost . Management Accounting (or Research and Development Applying Linear Programming to Pay Structure 7. 13. • Capacity Utilization and Conduction Margin.Cost Analysis . Cost analysis for ‘profit planning • Application of Learning Curve Models to Profit Planning. • PERT-Cost. Cost of Control 5. 2. 14.An Application of Mathematical Programming. • Opportunity cost .An Application of Mathematical Programming . • Probabilities Profit Budgets. Profit Measurement through Statistical Copulating.Profit Analysis Under Conditions of Uncertainty • Budgeting with Net .A Practical Approach. • Cost Volume . Costing And Pricing • Ru1o of Cost Pricing joint Product • Multiple Product Costing and Multiple Correlating Analysis • Application of L P in Determine Profitability of Products Involving Joint Coals 4. Evaluation of Training Expenses 6. 15. Volume .12 Quantitative Models In Finance 50 Marks Course Content – 1. • Forecasting and Measuring wit Correlation Analysis.Even Analysis and Linear Programming • Application of Curvy-Linear Break-Even analysis. 11. 10. Application of Probability to Cost Control. Mode? or Human Resources Utilization.3. Capacity Utilization and Contribution Margin. Application of Learning Curve Models to Profit Planning. • Prom Measurement through Statistical Correlating. 9. Profit planning and budgeting • Break. Productivity Costing and Management. • Volume .

Profit Planning And Budgeting • • • • • • Break. • Productivity Costing and Management. 7.Profit Analysis Under Conditions of Uncertainty Budgeting with Net . • Controlling inventory .A Practical Approach • Application of Probability to Cost Control. Reference Text: Economic Times! Business Standard (Daily) for news related to managerial accounting. PERT-Cost.Even analysis. • Application of L P to Determine Profitability of Products Involving joint Costs.5. Reports.Even Analysis and Linear Programming Application of Curvy-Linear Break . Practices and accounting frauds . 6. Costing And Pricing • Role of Cost in Pricing Joint Product. • Linear Programming and Accounting Information Model. Cost Volume .Work Analysis. Probabilities Profit Budgets. Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure • Model for humor Resources Utilization. • Multiple Product Costing and Multiple Correlating Analysis.

Approaches to Valuation 2. Valuation: Measuring and Managing the Value of Companies. Loose Ends • Dealing with Cash and Cross Holdings • Dealing with Management Options / Warrants/ Convertibles •e. Valuations . 1st Edition. Goedharl. and Bernard. 3rd Cdition.Valuting Private Companies 6. Relative Valuation a. Westerlield. • Pereiro. Loose Ends •d.2. 2002. Value Enhancement DCF. Corporate Finance • Brearly Myers . Business Analysis and Valuation Using Financial Statements. • Palepu. Option Pricing Applications in Valuation 7. Examples of Valuation 3. and Wessels. 2000. Basics and tests b. Southwestern Publishing.3. John Wiley & Sons. Healy. Corporate Finance • Aswath Damodaran. Basics b. Jafle. Multiples • PE Ratio • PEG Ratios • Relative PE Ratios • EV/EB)T Multiples • Book Value Ratios • Sales Multiples • Choosing the right multiple 4. John Wiley & Sons.13 Corporate valuation 100 Marks Course Outline 1. 4th Edition. Discounted Cash flow Valuation a. Valuation of Companies in Emerging Markets: A Practical Approach. Brand Name Valuation 5. and CFROI Reference Text : • Koeller. Choosing the Right Model d. Estimating Inputs • Discount Rates • Growth flows • Growth • Growth Patterns •c. Valuation in Acquisitions 8. 2005. • Ross. EVA.

SALES REVENUE as an Integral Elements of Cost • Revenue-investment Framework by ROI Management of Sales Revenue Analysis.2. Capacity (fixed) Costs and Managed Costs • Classification of Marketing Costs by Function • Marketing Cost allocations and its limitations for Managerial Decisions. Channel.3. Ten Territories. • Analysis of Marketing Costs in terms of Engineered Costs. 3.14 Marketing Finance 50 Marks Course Content 1. Mix and Linear Programming. • Export Marketing and Finance . Customers Orders etc. 2. of Revenue by Products. MARKETING INVESTMENT • Management of Accounts Receivables and Inventories • Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure is Marketing Investment and their Evaluation using the probability theory and decisions Trees • Evaluating Return on Marketing Investment Developing and Launching New Products and the Concept of Investment in Life Cycle of Product • Application of DCF to Evaluations of Investment in Product Development Marketing Product. Policy Decisions and Marketing Finance • Pricing of joint Product and Application of Linear Programming • Pricing New Products under ROI Concept • Bayesian Decision Theory and Pricing • Government Price Control – Dual Pricing • Approaches of Government Bodies to Development ‘Fair Price’ -Submitting Tenders • Applications of DCF Technique .

Export Costs and Export Pricing • Applications and Forecasting Techniques to Developing Marketing Budgeting • Developing Sub-budgets by Marketing Segments • Advertising Budget .Deliver Route Decisions • Cost Analysis for Distribution alternatives Financial Analysis for switching over form • Soul selling agency to Direct Selling to Trade Channels • Economics of directs rating by manufacturer. Target Pricing • Pricing of Turn Key Project • National Pricing • Brand Valuation • Financial Aspects of Brand Management • Impact of Transfer Pricing • Mechanism on Marketing Performance • Value Chain Analysis & relevant decisins about Marketing Costs & Markehrig Investments. • The concept of Marketing Cost & Value Measuring Marketing Value – ‘Value Added’ by marketing effort Productivity Marketing and its social justification 4. • Warehousing decisions • Transportation Decision.• Financial Incentives. Reference Text: • Marketing Management A Finance Emphasis B K. • Impact of marketing strategies on organization structure design and consequent financial Implications.Budgeting Sales force Efforts • Optimum Level and Allocation of Selling Efforts among Dealers Developing Companion plans for sales Force • budgeting Samples.Chatterjee • Finance Sense Pasanna Chandra .

15 Fixed Income 100 Marks .• Marketing Models (Chapter on Pricing) Gary L Lilian. KS Moorthy • Managing Brand Equity D A Aaker 3. Roller. F.2.

Course Content 1. Fixed Income Markets & Their Derivatives Suresh Sunderasan —Thomson Learning 3. Interest Rate Swaps • Basics Of Swaps • Valuation of Swaps ( Fixed Side) • Forward /Amortising/Asset Swaps • Valuing a Swap during its Life Reference Text : 1. Bond Management Strategies • Active and Passive Management Strategies • Classical and Contingent Immunization • Duration Based Asset Liability Risk Management 4. Interest Rate Options • Forward Rate Agreement • Caps/Floor/Collar • Blacks model of Interest Option Valuation • Caplet —Floorlet.Swaplct Parity 7. Understanding Basics Of Bonds Mathematics: • • • • Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Par Yield Bootstrapping Process for Zero Curve Yield Curve slope and the theory 2. Ladder & Bullet Strategy 3. Interest Rate Futures • T-bill & T-bond Futures • Duration Based hedging using Futures 6. The Hand Book of Fixed Income Securities.Fabozzi Frank McGraw Hill International 2. OPTIONAL GROUP — Human Resources Management . Understanding Duration and Convexity • Measuring Duration and Convexity • Duration or Par /Discount /Premium Bonds • Duration as a Risk Measure • M Square & Key Rate Duration • Barbelle. Mortgage Backed Securities • Mortgage Mathematics • MBS & Asset Securitization • Securitization Structures 5. Swaps : Richard FIavell — John Wiley Publications.

conflict. life cycle. technology. managing dynamic processes decision making. virtual organizations. environment and culture 4. N. Daft. organizational design for change and innovation Reference Text : 1. network organizations. Robins Khandwalla. Tata McGraw Hil. 1992 .3. acquisitions & globalization on organizational structures and effectiveness 5. Organizational design for excellence .3. boundryless organizations. size. New Delhi. Organizational design & effectiveness 3. impact of mergers. Evolution of organizational theories. Determinants of organizational structure — strategy.1 Organizational Theories and Structure Designs — UA 100 Marks Course Content 1. P. 2. power & politics 6. Thomson Southwestern 2. P L Organization Theory and Design Current Edition. learning organizations.

Management Development 14. Introduction to human resource development 2.2 Training & Development 100 Marks Course Contents: 1. E-learning and use of technology in training 12. Training Need assessment. 3ed. Training evaluation.Principles of Adult Learning. Cost Benefit Analysis and ROI 13. (training budget. structure of training) 3. Effective Training Systems. Implementation of Training 10. seminar etc 15. Planning & Organizing conferences. Strategies and Practice 2. design training calendar /schedules) 6. Competency modeling and mapping 8. budget training programmers. Training Audit Reference Text 1. Motivation & Performance 5. Designing Training Modules 9. Employee Training and Development by Raymond A Noe. Training Administration. Traditional training methods 11. P. Learning organization 4. Nick Blanchard James W Thacker Second edition Pearson Education 3. 7. McGraw Hill Publication (International Edition) .3. Overview of Training in Organizations (Role of training.3.

4. Contemporary issues in TU • Rightsizing & VRS • Business Process Re-engineering • Productivity & union 7. Role of management and corporate social responsibility. 5. Quality circles. 5. 3. Management of Conflicts as related to IR aria different methods of resolving conflicts. • Union recognition. Mamoria.3 Introduction to Industrial Relation & Labor Welfare 100 Marks Course Content Introduction to Industrial Rations & labour Welfare 1. 6. Reference Text 1. • Suggestion schemes. • ISO. A. HR approach. S Dynamics of industrial Relations in India. Himalaya Publishing House 2.  Post Liberalization. • Indian experience. Labour welfare in organized sector. Gender Equality. France & Britain.Growth & development of IR • History & development of 1k  Pie independence  Post independence.Social Welfare • Concepts of economics & social welfare. • Kaizen. Workers Participation In Management. Trade Union • History & Development of TU • TU Policies  Inter Union Rivalry. 2. Sharma. C S & Mamoria. Himalaya Publishing House . • Role of TU • Role of state 4.  Intra Union Rivalry  Multiplicity or Trade Unions & implications of MRTU. M Industrial Relations Conce1nual & Legal Framework.3. Comprehensive IR model or interalist & externalist approach. TQM. • Conditions for effective Collective Bargaining and process of CB • Adjudicating & Proceedings under ID Act & the role of Govt. • Experiences of Germany. 6.3. IR issues in Organizations • IR Definitions • Different approaches to IR Functional approach Systems approach & Dunlops Contribution Oxford Model.

Himalaya Publishing House Venkata Ratmam C. S. Measurement in FA 8. Competency Levels 5. Designing competencies Dictionary 6. Feedback Mechanism B) Performance Management 1. Competency Description 4. Objective pf Performance Management 2. Assessment Centre 9. Types of competencies---Behavioral and Technical 3. competency at work 2. Process and Documentation of PA 9. Appraisal Communication 10. Mamoria C S Mamoria. Performance Feedback and Counseling 12.3. Methods of Performance Appraisal 6. Legal and Ethical Perspectives in PA Reference Text : • Performance Management by Julie Freeman. Role of Assessors in an Assessment Centre 11. Process of Performance Management 3. Career Development 13. Concepts of competence. 4. Measuring or Mapping Competencies 7. S. V. Conducting and Operating Assessment Centre 10. Appraisal Interviews 11. JD and PA 5. Gankar. Appraisal forms and formats 7. & S. Designing tools in an Assessment Centre 12.3. . Oxford University Press 3. Industrial Relations.4 Competency and Performance Management 100 Marks Managerial Competence and Performance Management Course Content A) Competence a work: 1. issues and Problems 4.Objectives. BEI 8. Dynamics at Industrial Relations in India. PA.

observation. 9.• • Bringing out the best in people by Daniels Effective Performance Appraisal by James Neil 3. technical labor. Personnel & human Resource Management — P. Integrated Budget for manpower management.3. Network models for training and recruiting decision in manpower planning: A stochastic programming model for manpower planning. 3. Audits of Business Goals and Plans Audits of Business Assumptions Audits of Business Personnel Practices Audit of Business Human Resource Utilization Audit of Business Productivity norms Audits of Business Personnel Budgeting Human Resources Accounting Audit of executive Turnover Auditing of Industrial Relation Auditing of Industrial Committee Management Costs involved Recruitment Initiation and Training Job-evaluation Compensation planning HRD audit methodology and issues Interviews. Demographic and ecological models for manpower planning. Subha Rao . Reference Text 1. Management Science and manpower analysis. 13.5 Human Resource Panning And Human Resource Audit 100 Marks Course Content Human Resource Planning 1. An econometric model for national manpower planning. 11. questionnaire The HRD Score card and writing the HRD Audit report. Markov Chain models for manpower system. Mathematical models anti manpower planning. 5. 7. Manpower planning as an integrated part of business planning. 12. Manpower forecasting for managerial staff. Developing manpower strategies. 4. The Pie-requisite for manpower planning. setting manpower standard. Quantitative and qualitative approaches to manpower economy. Mathematical models for stall structure evaluation. 2. Planning careers: Managing career structures and evaluating maintainable career policies. Controlling manpower costs. 10. A Simulation model for manpower planning. 4. 2. Human Resource Audit 1. 6. 8. 3.

Contract Labour (Regulation & Abolishing) 13. Apprenticeship Act Reference Text: Bare Acts .Rao 3. 2. MRTU & PULP. Human Resource and Audit — T. 4. Human Resource System — T. Gratuity Act 9. 5.3. ESI Act. 14. Provident Fund Act & Misc Provision Act.V. Workmen’s Compensation Act 7.2. 11. Payment of Wages Act.V.6 Labour Legislation 100 Marks Course Content Labour Legislation 1. Industrial Dispute Act. 10. Shops & Establishment Act. Factories Act. Industrial Employment Standing Orders. Minimum Wages Act. Payment of Bonus Act 8. 3.Rao & Udai Pareek Human Resource Electives 3. 12. 6.

C. SEBI Guidelines. Superannuating. Variable Pay / Incentives/ Stock Options 6. Subha Rao. Costing the CTC of each element of Compensation Structure (excluding stock options) 7. Human Resources Philosophy and Approach 101 an Organization 2. Making a salary offer to a candidate— understanding salary ranges 13. Textbook of HRM — P. taxability of stock options Reference Text: 1. Reward Strategies — Articulating and understanding business context for reward strategies 3. valuing stock grants. Equity Compensation Plans—objective of equity compensation. Types of Variable Pay 10. Retrials and Social Security. Compensation /Remuneration place In Reward Strategy 5. ESIC. Gratuity. Bonus under Payment of Bonus Act 9. Arriving the CTC of art employee/candidate — costing elements. percentile. Remuneration Survey. understanding median . Understanding Provident Find.7 Compensation and &Benefits 100 Marks Course Content 1. target position. ageing of market data 14. Benefits. Understanding income Tax 11.3. Understanding Elements of Compensation Structure — Fixed . arriving at a comparator.3. . Converting Remuneration Survey results Into a Salary Proposal 15. Elements of Reward Strategy — Understanding Reward Management 4. types of Stock Plans. Understanding inflation — Neutralization of Inflation — Dearness Allowance.choosing a partner. Consumer Price Indices . benchmarking. Cash. designing a salary offer template 12. conducting a survey.

. Organization Diagnosis & Diagnostic Models 5. Understanding Organizational Roles • OD Intervention theories and methods Large Systems. Data Collection & Analysis including Climate Survey 6.2. Worley Christopher C. Essentials of Organizational Development and Change.3.. Process of Change 4. Group and Individual Techniques Reference Text : Cummings Thomas C.Systems Approach. Action Research 3. Snefl.8 Organizational Development 100 Marks Course Content 1.. Definitions underlying assumptions and values of Organization Development 2. Shermn 3. Managing Human Resources — Bohlander. Approaches to OD .

creativity and tests for measurement of creativity. Validity and Standardization. Regression Analysis n personnel selection. tetrachoric correlation. issues related: to intelligence testing in personnel selection. usage of personality tests in personnel selection and critical issues related to personality testing. objective measurement of performance and other job related behaviors. scope and limitations in organizational set-up. Kuder . Aptitude testing difference between intelligence and aptitude tests. attitudes. retest reliability using equivalent form. Reference Text: • Quantitative Techniques in Management .3. 10.3. different type of aptitude tests. • Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5.Voca . expectancy table.Recbardson reliability: factors affecting reliability estimates. personality testing different types of personality tests.D.operational and predictive validity.9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1 Principles of individual differences and quantitative approach to its measurement. ia1ues and other behavioral tools and their importance in personnel assessment. Behavioral assessment in personnel selection. 4. • Validly : types . and norms development. 9 Role of application blank arid interview in personnel selection and assessment performance appraisal systems. Test construction procedures and scaling techniques ( A group project is compulsory Which must incorporate construction and vanadium of a test or revision of an existing test) • Development of items. issues related to systematic observation and judgment in behavioral assessment. Measurement of intelligence arc general abilities different type of intelligence tests. cut-off scores. methods of calculating validity . • Reliability : relative reliability and absolute reliability types of reliability . Ethical and Social considerations in testing in organization. construct validity. Fairness and bias in testing. biserial correlation. Role of test users. importance and usages of aptitude tests in personnel selection.retest reliability using single form. item difficulty . 7. 2. 8. differential predictors. Essential consideration of selecting a test. Characteristics of scientific measurement techniques. Reliability. Assessment Center approach in personnel selection and performance. multiple correlation. ANOVA. tests o vocational interests. concurrent validity. Factor-analysis. Psychological tests use. validating criteria. • Objectivity in administration and scoring. measurement. item analysis.. 3.N.simple correlation. factorial validity. approaches to behavioral assessment behavior observation. 6. split-half reliability. and behavioral assessment. face validity.

A chitecting a Learning Organization Reference Text Developing the Learning Organization by Peter Lassey. Emerging Business Realities 2. Why Organizations need to Learn 3.10 C Building Learning Organizations 50 Marks Course Content 1. Knowledge-based Competition 6.• Quantitative Techniques in Management – J. Organizational Learning : A Capabilities-Based View 4. K. Sharma 3.3. Learning Tools and Techniques System Techniques • System Thinking • Benchmarking and Process Mapping 5. Knowledge-Creation and Acquisition Processes 7. . Measuring Learning: The Intellectual Capital 8.

Role stress 4. I’ M Ok-Youre ok — Thomas Harris M. D 2.3. Leadership styles in stressful & non-stressful situations Reference Text 1. Stress & personality 7. Stress & management of change 11.3. Occupational Stress 3. Source of managerial stress 5. Stress & thought process learning 6. You Can Win — Shiv Khera 3. Verbal & non-verbal Indications of stress 9. Notes complied and given by Faculty . Stress & conflict 12. Stress & motivation 8. Nature of stress 2.11 Stress Management 50 Marks Course Content 1. Assessment of stress 10.

manufacturing. Process-Product Matrix. Agile Manufacturing Reference Text 1. Product-Process Technologies 3.4. Production Systems-operations.John F Magee 2. Mc Leavey. Advanced Concepts like JIT. Production Planning & Inventory Control . Manufacturing Planning & Control . Batch Scheduling-models-optimization 14. Evolution of Production Systems.By Seethararma L Narasimhan. KANB. Why bark.II.Optional Group — Operations 3. services. Batch scheduling-models optimization 13.By Vollman .By Samuel Eilon 4. MRP . Jacobs . ERP/SAP-PPC Module reports-interpretation-variance analysis-use in decision making 15.1 Operations Planning & Control (OPC) — UA 100 Marks Course Content 1. GT. Robotics. Line Balancing-models-optimization 7. 4. Demand Management-models 9. Dennis W. Jhamb 3. Resource Planning:-models 11. Production Planning —g & Control .L. FMS. Elements of PPC . CIM. Peter j Billington 5. C. PP & Inventory Control . Production Plans-an overview. Aggregate Planning –models-optimization 12. Layout-models-optimization 6. processes. models 2. Bony . types 8. Capacity Planning —models 10.types. Evaluation-Selection of Equipment Requirements its-optimization 5.

Integrated Supply Chain Management 13. Warehousing 5. Barriers to integration 14. inventory Planning I Inventory Control 8. 4. 3. Application of IT in LSCM 7.Forecasting 3. Logistics Organization 9. Transportation 4.Basics or Logistics 2.Ailawadi & Rakesh Singh Logistics Management by K.Shdhara Bhat Supply Chain Management . Basics of Supply Chain Management 12.4. 2.C.Saha’ 3.3. Logistic Costing (Activity Based Costing) 11.4.. DRPIMRP 6. SCM by Rahul Altekar Logistics Management by S. Logistics Measurement 10. Outsourcing Reference Text : 1.2 Logistics & Supply Chain Management 100 Marks Course Content 1.3 Materials Management 100 Marks .

e) Past Consumption Analysis Technique f) Moving Average method. i) Organization based on function j) inter-departmental relationships k) Centralized versus Decentralized materials management. 4) Purchasing and Procurement Activities under Materials Management. f) Role of Purchasing Committees/ Purchase Managers. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers. under risk. 6) International procurement -imports. policies . 2) Materials Planning a) introduction and factors influencing materials planning b) Techniques of materials planning c) Bills of-Materials d) Materials Requirement Planning (MRP).procedures and practices b) Objectives. d) Elements of procurement cycle. 5) Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids c) Purchase of used equipment d) Sources of used equipments e) Purchase versus lease. g) Exponential Smoothing 3) Purchasing a) Purchasing principles. and under uncertainty. a) International commercial terms. h) Organization based on Location. scope.Course Content 1) Materials Management an overview a) Introduction. . responsibility and limitations c) Sources of supply and Supplier selection. g) Organization based on Commodities. d) Vendor development – evaluation and rating e) Price forecasting f) Negotiations g) Reciprocity h)Legal aspects of purchasing i) Legal aspects of purchasing j) Purchase orders/ contracts k) Method of buying under certainty. b) Importance of Materials Management c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management 1) Organizing Materials Management.

c) stages of scientific codification. b) Basis of classification. I) Centralization and Decentralization of stores. b) Types of stores and benefits of scientific storekeeping. e) Classification on the basis of usability of materials. d) Typical layout plans e) Storing practices and identification of materials. e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase /Stores) in Standardization / Variety Reductions 12) Obsolete. e) Payment terms including Letter of credit. 11) Standardization a) Introduction and different levels of standards b) Various Foreign Standard in use in India. h) Issue control 10) Codification a) Introduction b) Benefits of codification. d) Systems of codification e) Colour coding. f) Types of L/Cs. C) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials. i) Bill of Landing und ether documents. g) Preservation of stores. 8) Internal assessment test / projects and presentations. 7) Classification of Materials a) Introduction and objectives of classification. g) Custom tariff h) Custom clearance.(b) import procedures and documentation. Surplus and Scrap Management a) Definition . c) Store location and layout. I) Types of inventories. c) How is au Indian standard evolved d) Advantages of Standardization. 9) Materials receipt and stores a) Introduction and functions of scientific store management. c) Categories of importers d) Identification of foreign sources.

d) Management reports on Materials. Materials and Logistics Management By Prof.C. 3. 14) Computers in Materials Management a) Steps in computerization. e) Benefits of Computerization. 1) Process of Verification. 2. New Delhi). Materials Management —An Integrated approach By P. New Delhi). TCM an Cases Dy AK. New Delhi). L. Gopalknishnan (Tata McGraw Hill. 15) Ethics in Materials Management a) Importance of Ethics Ii) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f)Backdoor selling Note: All the above topics need to be supplemented by case studies. Pune). New Delhi) 2004 Fifth Edition. 4 5. d) Categorization of obsolete surplus e) Control of scrap/ obsolescence f) Responsibility for disposal g) Procedures and documentation for disposal of scrap/ obsolete/surplus. Jhamb (Everest Publishing House. Purchasing and Materials Management By N.b) Need for Scrap yard c) Identification and control. Datta tr-rentce-Hah iLua.K. c) Activities of Materials Management covered by Computerization. 3.4.Nair (Vikas Publishing House. New Delhi). Material Management-Procedures. o) Database for Materials Management Systems. e) Perpetual Verification. Purchasing and Materials Management By P. 6. 13) Stores Accounting and Stock verification a) costing of Receipt of Materials b) Costing Issues to Production c) Stock verification d) Periodic Verification. Sundresan (Prentice Hall of India. Introduction jo Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education.Gopalkrishnan and M. Reference Text 11.4 Technology Management Including Manufacturing Strategy 100 Marks .

5. 6. 3. speed Process Choice Business Implication of process choice — project. jobbing. not Manufacturing-specific. quality. technological opportunities Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 2. not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets— price. 4. 7. push vs pull. Focused manufacturing and Group Technology . 9. continuous Hybrid processes — batch related. Corporate Strategy and manufacturing Pitfalls of functional based strategies Strategic Integration of manufacturing and Marketing Concept of Order Winners and Qualifiers Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD Technology management and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability Order Winners and Qualifiers Dimension s of Order-winners and qualifiers — manufacturing -specific. reliability. batch. 8.Course Content 1. line related Technology Strategy — flexibility. line.

5 Business Process Re-engineering & Benchmarking 100 Marks . 15. l4.Acquilano 3. 13. 16. Make or Buy Core elements of the business and strategic considerations Span of process and product technology Product volumes.Principles and concepts Methodology 10. costs Investment decisions Manufacturing Infrastructure Structure — specialists generalists Operational Control — quality. Reference Text : Operation management for competitive Advantage by Chase-Jacobs . inventory manufacturing Basics of World Class Manufacturing General Principles Design Principles Human Resource Principles Quality and Process Improvement Principles Capacity Principles Just.4. Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Pre-requisites for mass customization Technologies for mass customization Theory of Constructions (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing Too in project management and supply chain management 11.

choosing team leaders Training teams for process improvements Benchmarking Origins benchmarking — Xerox approach Definition of benchmarking Internal benchmarking Benchmarking against the best the unit Benchmarking against the best in the group. 6. functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams. External benchmarking Benchmarking the best in the industry benchmarking the best in any industry Re-engineering and Information technology Flowcharting information Flows Using IT to speed up processes 2. Business Process Fundamentals Definition or Business Processes Business processes and functional processes Importance of focusing on business processes Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts — block diagrams. 4.Course Content 1.4. 3. 9. 5. 7. 3.7 World Class Manufacturing Practices 100 Marks . 8.

P. 5-S Principles e.M E.4. Publications of JMAM.By Gopal Kanji. Kaizen b. Housekeeping 3..Dr Shrinivas Gondhalekar. ifl5-S.Principles of Japanese manufacturing 2. S. TOO Tools — problem solving b. viz 6. Mike Asher 5. Beyond T 0 M . Poyal Sheth 3. c.Taichi Dhno• Kaizen Masaki Imai 2. TOO Toots — Management 5.Course content: 1.M.By Robed L Flood 4. Total productivity through such practices a. Getting the employee involved in above 4. Indian examples of successful Japanese Manufacturing Practices & benchmarking Reference Text 1 Toyota Production Systems . T Q M Process . Chroniel of a Quality Detective .8 Advanced Supply Chain Management 100 Marks . in) Total Production Maintenance 3. Combo Kaizon.D d. T. Problem solving tools such as a.

e) Locating desired products f) Lead time reduction g) Information and supply chain trade-off. d) Distribution network in practice. transshipment 7) International assessment test/ projects and presentations. h) Designing the supply chain for conflicting goals 6) Supply chain integration a) Introduction b) Push. Cross-docking. b) Factors influencing distribution network design. Milk run. Collaborative Planning Forecasting Replenishment CPRP) concept d) Impact on internet on supply chain strategies. 4)Inventory Management risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size e) Distribution strategic. .Course Content : 1) Understanding the supply chain a) What is a supply chain? b) Decision phases in a supply chain. e) Making network design decisions in practice. a) The role of network design in-the supply chain. 2) Network design in the Supply Chain. Direct shipment. (E -. c) Process view of a supply chain. f) Achieving strategic fit. e) Competitive Supply Chain Strategies. d) The importance of supply chain flows. b) Factors influencing network design decisions. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus recentralized systems. c) A framework for network design decisions d) Models for facility location and capacity allocation. Pull and Push-Putt systems c) Demand driven strategies. c) Design option for distribution network. 3) Designing distribution network in a supply chain a) The role of distribution in the supply chain. g) Managing inventory in the supply chain 5) The value information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems.

e) Regional differences in Logistics. d) Local autonomy versus central control. Value-added services Relationships and experiences. 9) E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks. Inventory ownership In RSP. c) Third party / fourth party logistics d) What are 3PL/4PL Advantages and disadvantages or 3PL. c) Vendor Managed Inventory (VMI) d) VMI Business Model.Cultural differences/ infrastructure/ performance expectation and evaluation. d) E-procurement e) A framework of E-procurement. a) Introduction b) The dimensions of Customer Value. c) A framework for Buy / Make decisions. characteristics of mass customization. price and brand. Issues and steps in RSP implementation. d) Strategic pricing 13) Customer Value and SCM. d) Mass customization. f) Global business logistics 11) Lean manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) integration of lean manufacturing and SCM. 10) International Issues in Supply Chain Management a) Glob& market / Technological/ Cost/ Political and Economic Forces. 12) Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time. Requirements of RSP. product election. challenges and limitations of VMI. c) International versus Regional products. Benefits. Elements and benefits of JIT systems. human resources.8) Strategic Alliances a) Introduction b) A framework for strategic alliances. c) Conformance to requirements. f) Overcoming limitations of VMI 13) Customer Value and SCM. Advantages and disadvantages of RSP. b) Risks and advantage of International supply chain. 3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP. e) Steps in setting up VMI. Information systems availability. Types of and issues In Distribution Integration. e) implications and benefits of mass customization f) SCM for mass customization. a) Introduction . g) Distribution Integration.

copyrights. patents. Relationships and experiences. price and brand. c) International practices.b) The dimensions of Customer Value. government procurement regulations. Supply Chain Management-Strategy. c) Conformance to requirements. product election. environmental laws. trademark laws. d) Confidentiality and proprietary information. New Delhi) .. Note: All the above topics need to he supplemented by case studies. Value-added Services. New Delhi) 2. Reference Text : 1. d) Strategic pricing 14) Performance Measurement and Control in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key action in benchmarking for best practices d) Overview of Supply Chain Operations Reference (SCCR) Modeling 15) Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws. Aitekar çPrealce all India. Supply Chain Management Concepts and Cases By Ranul V. Planning and Operation By Sunil Chopra and Pet Meindi (Pearson Education. trade regulation.. transportation and logistics laws and regulations.

20 Principles o( Material Handling 2. Menon. Palletisation 3. Total cost concept in Material Handling and Transportation. Transportation Modes I Attributes 5.4.3. Gopalakr-ishnan Stores inventory Control — KS. Reference Text • • • Integrated Material Management — P. Transportation mix in Economy 6. Machinery Handbook . Containerization 4. 50 Marks Course Content 1.9 Material Handling and Transportation.

5. Operations Management — Decision Making in the operations funcation — Roqer Schvoerier 3. Operations and Industrial Management .3. Applications of VANE at design stage. Operations Management for Completive Advantage .4. Time bound Research and development and prototype manufacturing 3.Chase — Jacobs -Acquilanc .10 New product development and concurrent Engineering 50 Marks Course content: 1. Defining for business goals 2. Concurrent Engineering concepts and practices for easier quicker delivery of prototypes 4.Donald Delmar 2. Successful pilot run and production sing Reference Text 1.

Gondhalekar & Payal Grand Ii Quality Detectives — Dr. Handbook of industrial Engineering & Management — Ireson.R.Q. Ergonomics — Definition and applications 7. Industrial Engineering and productivity 4.11 Industrial Engineering Applications and Management 100 Marks Course content 1. . 6.O. I.T concepts &i plant (shop layouts and selection of materials handling equipment and storage systems 5. book of industrial Engineering Standards. Industrial Engineering definition & applications 2.Shone K J.L.4. P. Pre determined methods & time systems (PMTS) & application of low cost automation. 3. V C a.3.S. Origination Methods Applications in office and white collar productivity Reference Text : • • • • Industrial Engineering Applications and Management — Philip Hicks Mathematical Techniques in industrial Engineering .

Various types of tests such as Black box v/s White box.various documents used at different stages of software development process — User Requirement Specifications — (2 sessions) Software Estimation — challenges iii Estimation of software . Function Point. Agile Methodologies — Various phases in each lifecycle model! and the pros and cons of these approaches to software development (2 sessions) – Analysis and Design of information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow. Functional test! Code reviews Stress tests. by Rambaugh Software Metrics Nassom Reports and Nasscom for industry perspective Strutted system analysis and design : Concise study Ed : 1: Kelkar SA . Prototyping. overview of Automated methods for testing —(2 sessions) Review of Student Presentations on exercise which requires them to analyses a business process. Preparing Test Data and Test Cases. Quality assurance of software at each phase in the lifecycle. load tests etc Use of Use Cases for functional testing. Analysis and Conceptual design of the system estimation of the software size (1 Session) • • • • • Reference Text • • • • • • • • Systems Analysis and Design by James Software Engineering by OOAD –Buch and Rambaugh UML by Wrox Publication OOAD & UML. document the requirements.Optional Group— Information Technology 3.UA 100 Marks Course content: • Exposure to software development process— Software Lifecycles such as Waterfall.5. Entity Relationship diagrams etc — o Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs Outputs and other Interfaces Documenting Software requirements . COCOMO. Rational Unified Process. Spiral.methods of software estimation such as Line of Code.1 Software Engineering . Use Case Point Method etc — Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing —Need for testing.

PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text : 1. email Protocols.3. Databases for data warehousing and other specialized applications • Software Development Platforms. Godbole A. o Web Platforms —various protocols used for the internet. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). Aiticd Malino . Laptops. FTP.S.Windows Unix. Doanid Leach.2 Technology Platforms 100 Marks Course content • Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . the internet Protocol. — Operating systems 2.5. devices for backup etc o Server Technology platforms .Digital Principles and Applications. other mobile devices. Storage Area Networks (SAN) . Steven Holzner — Visual Basic S Programming 3. . . Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept.popular server technologies such as the Intel. HTTP.

Concepts of an enterprises portal. • Overview of Applications In various Industry verticals such as Banking and finance Retail Telecom. Application overview of supply chain solution. and SCM products . Healthcare etc. modules of a CRM product and what they do — such as sales force automation. Types of Knowledge. reusing Knowledge implementing KM initiative application of KM in various industries • Enterprise Content Management— role of content management — ERP and other Transaction related record. • Enterprises Applications integration. difference between data warehouse and a conventional Database.Need for KM. contact management etc • Business Intelligence and Data Warehousing — o Purpose of Data Warehousing.) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining — Concept of Data Mining.Challenges in integrating various enterprises applications – evolution of platforms neutral concepts such as XML to achieve integration . technologies available for building such portals. Transformation and Loading (Eli. Data warehousing products.Functional view of business processes and how they are integrated sing an ERP. • Enterprise Resource Planning (ERP) . benefits to an organization. forecasting. CRM.6. Web content and other understructure content. Various models and algorithms for mining. Capturing storing. Steps in building a data warehouse — Extraction.3 Enterprise Applications 100 Marks Course content: • Overview of IT applications in a common manufacturing cum marketing organizations. advanced concepts such as Demand planning and Supplier Relationship management — functional and product perspective • Customer Relationship management — Concept of CRM. Integrating content management in organization workflows and ERP systems etc Examples of content management tools and applications in various business • Enterprises portals.other modern technologies for application integration Reference Text Demo / Screen Shots of ERP Software such as SAP. technology tools used for data mining • Knowledge Management . Benefits of ERR • Supply Chain Management — Need for Supply chain integration.3.

. HTTP.S.5. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text 1.Windows Unix. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). FTP. devices for backup etc o Server Technology platforms .3. other mobile devices. Godbole A. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. Aiticd Malino . Steven Holzner — Visual Basic S Programming 3. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. email Protocols.2 Technology Platforms 100 Marks Course Content : •Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. o Web Platforms —various protocols used for the internet. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms .Digital Principles and Applications. . Databases for data warehousing and other specialized applications • Software Development Platforms. the internet Protocol. Doanid Leach. Storage Area Networks (SAN) .popular server technologies such as the Intel. — Operating systems 2. Laptops.

6 Managing Technology Businesses 100 Marks Course content: • Overview of the IT / IT/TES/ Telecom and related businesses In India and the world — segments of these Industries .growth. Talent management Licensing costs & Intellectual property rights. e-commerce. • Challenges for these businesses in the domestic and International markets such as Business Development.Systems – Electives : 3. Mergers and Acquisitions . Pricing.5 . e-business. Customer Contract Management and SLAs . managing Innovation legal Issues. forecast trends. key players. reasons for their success etc • Study of various business models Including onsite/shoring.— Prof Pradeep Pendse Managing IT Infrastructure — TMI . commerce and pure play ‘e’ models. Set up & Infrastructure Costs. Special Incentives and schemes such as the Export Processing Zones etc • Case Studies of successful and unsuccessful technology companies Reference Text • • • A Guide to PMBok — Project Management Institute Various Cases on the subject .

3.5.0/4.0 —IT Governance Institute • BS — 7799 — IT Security Standards • • Appropriate Standards like Sarbanes Oxley IT Act 2000 .7 IT Governance and Compliances 100 Marks Course Content : • Need for IT Governance (COBIT Framework) o Overview of various Standards and governance framework o Introduction to the COBIT Framework as an umbrella framework o COBIT Domains. Key Process Areas and Process o Implementing COBIT in an organization o An Audit perspective of COBIT • Overview of other compliances: o IT Act o Sarbanes Oxley and the Graham Bleach Act o BS-7799/ISO 27000 o ITL/ITSM o RBI and other Banking Regulations and Bessel I I (for Banks) o Data Protection Act o Etc Reference Text • COBIT 3.

including spam.5. 7799/ISO/IEC 1799 Business Application (System & Web) Process Flow and Security . Publishing viruses NetWare etc o Controls for wire less set ups o Controls in the context for Mobile and portable devices o Hardware related controls • Considerations for deciding appropriate choice of controls • Basic principles of Audit in the context of information security • A process view of Information security – overviews of the BS -7799/ISO 27000 standard Reference Text • • • IT Security Governance Institute (ITGI) BS.3.10 Information Security and Audit 50 Marks Course content • Need for information in an organization • Identifying Information Assets in an organization • Threats and risks to Information • Broad strategies for managing Information Security risks • Discussion on technical controls in the area of: o Operating system o Data base o Software Ceve1opmenl process o Network controls o Access control o Physical Controls o Controls for remote access o Internet related control .

IT Architecture Application Architecture etc • What is a Pattern ? Application to software design. benefits of using design patterns • Explanation of key Design patterns — GRASP Patterns etc • Explanation of Key Architectural patterns • Overview of Enterprise Architectural Frame work The Zachmanns Framework Reference Text • Art of Software Architecture — AJbn Stepehn. the User case view etc 4+1 view of architecture • Layers of architecture — organizational Architecture. . . Information Architecture. The engineering view.11 Software Architecture 50 Marks Course Content : • What Is architecture? • Why Software Architecture ?— goals and purpose of architecture • Types of Architectural views of software — Project Managers view.• • • Database Security Network and communication security Business Continuity Management 3.5.

Second Year - Fourth Semester
4.1 Management Control System — UA 100 Marks Course content: 1. Financial goal setting - Analysis of Incremental ROI - Sensitivity Analysis Developing financial goals along organizational hierarchy - Concept and technique of Responsibility Budgeting Analytical framework for Developing Responsibility Budgets - Integrating Responsibility Budgets Integrating Responsibility Budgeting with MBO System. 2. ORGANIZATIONAL GROWTH Responsibility centers and profit centers - identification and creation of profit centers. profit centers as a control system De-Centralization and profit centers.


Mechanics of determining profit objectives of profit centers - problems and perspectives or transfer pricing Linear programming technique for determining divisional goals in a multidivisional company - Problems of growth and corporate control.


CONTROL IN SPECIAL SECTORS : Scrap Control . Control of R & D Project Control - Administrative Cost Control - Audit - Efficiency Audit - Internal Audit Government Cost Audit . Management Audit. Financial Reporting to Management Under conditions of price level change Objective and methodology


Measurement of Assets Employee . Application MCS in Public Sector Service Organization & Proprietary Organizations

Reference Text • • • Anthony & Govindrajan – Management Control Systems (Tata McGraw- Hill) Maciarrillo & Kuby – Management Control Systens (Prentice Hall India) Management Control Systems – N. Ghosh (Prentice Hall India)

4.2 Business Ethics Corporate Governance Course Content : 1. Evolution of through ethics in business — Culture and ethics — overview of ethics system, Attitude, Belief A life patterns— Social Economics values and responsibly — trusteeship management — Gandhi an Philosophy of wealth management Ethics and Indian management - Basic framework of Normative ethics Ethics and decision — Making, Social responsibility of business — Ethical aspects of corporate policy, morality and rationally in Foal Organization — Moral Relationship between individual and Organizations. 2, Relationship between ethics and Corporation Excellence — Approaches for Developing Various Orientation towards Ethical business Behavior 3. Corporate Governance — including suggestions of the Adrian Cadbury-report Kumarmangalam report and their ethical ramifications. 4. Ethics in International scenario —housing on the unique nature a I ethical determines in a cross—cu1riral setup guidelines for resolving and examples at corporate transgressions 5. Moral Evolution of the firm – dealing with the stages of Ethical growth and Organization and categorization of Indian trains – national corporate at various stages of growth Reference Text 1. 2. 3. Ethics of Management by Hosmer Ethics of Management by Charaborty Ethics by Chandra Sekhar


What is Ethical in Ethics by John Henderson

4. 3. Entrepreneurship Management 100 Marks Course Content : (A) Entrepreneurial Perspective: Concept of Entrepreneur, Entrepreneurship and Enterprise ; advantages Entrepreneur 1) Nature and Development of Entrepreneurship; Gender Issues in Entrepreneurship. 2) The dynamic role o Small Business? Industry in Economic Development 3) Personality of an Entrepreneur! Entrepreneur 4) Innovation and Entrepreneurship (B) The Entrepreneurial Environment: 1) Policy Perspectives in India to promote Entrepreneurship 2) Analysis of Business Opportunities in different sectors of economy at National and Global levels. 3) Quick - start Routes to establish an Enterprises (Franchising, Ancilliarising & Acquisitioning) 4) Support Organizations for an Entrepreneur and their Role 5) Legal framework for starting a Business industry ri India. (C) The Enterprise Launching Product / Project Identification Developing a Project Report/ Business Plan Business Financing including venture Capital Finance Managing early growth of a Business, Incubation Program New Venture expansion – strategies and issues Reference Text

J. capacity and service assets 7. Entrepreneurship Management – By P. Saboo 3.. Viz i) SIICOM ii) SIDBI iii) MSSIDC iv) NSIC 4. Services Marketing : An Asia-Pacific and Australian Perspective.Dynamics of Entrepreneurial – By Vasant Desai 4. Managing customer relationships 12. Introduction — Nature of services 2.1. Service delivery system. Lovelock C . and F. Beyond Entrepreneurship – By James C. Greniler (2006). Bitner. New service development 5. Zeithami. Pearson Education Australia . Services marketing mix decisions 6. Market positioning 3. Service processes — managing service encounter 8. McGraw H1I 2. N.Patterson. 4h Ed.4 Services Management 100 marks Course content: 1. Walker (2004). P . 4. Managing service profit cha 11. aV 0. Entrepreneurship Development in India – By Biswanath Ghosh 5. Singh. C. By J. 3’d Ed. Managing people in service organizations Reference Text 1. Services Marketing . Literature Published by Support Institutions. Customer satisfaction and service quality 9. Lazier 2. Customer complaints and service recovery 10. William C. V. M. Managing demand. Collins.

Broad outline of National Environment – policy Definition of Environment with particular reference to management. Environment Protection. Significance of environment management . K. directing. 2.5 Environmental Management 100 Marks Course content : 1. P) Act. 5 6. Reference Text • • • • • • Krishnamoorthy : Environmental Management (Prentice – Hall India) Vijay S Chirtris : Changing face of the planet and Environmental Law (Snow White) Tietenberg : Environmental & Natural Resources Economics (Pearson) G.4. Act 1986 Wild life Protection Act etc. Water (P & C. K.Overview of the role and responsibility of the industries Total Quality Environment Management. Managerial aspects involved in Environment management. 4. 7. N. Present status of Environment Management Major issues Scope of Environment Management Role and Functions of the government as a planning. Pandey : Environmental Management (Vikas) Y. ISO 1400 EMS Certification Major Legislation like air (P & C. P) Act. Environment Quality Management . K. Environmental Issues relevant to India. Oberoi : Environmental Management (Excel Books) . organizing. Oberoi : Environment Emplaned (Excel) N. 3. Saxena & N. Implementing and controlling agency.

4.application in manufacturing and service industries. seven tools-Pareto Analysis. effect of environment of productivity . 7. Multi factor and Total Factor-Models. Learning Curves . Quality Circles .kedner – Trgre Problem Analysis decision Analysis and Potential Analysis. 10. lmai’s KAIZEN approach elimination of 3 M’s (Muda.determined motion time systems . Design of work station.Concepts. 3. 9.the concept of learning curve. design of workplace to suit the human being use of anthropometric data.point crime and lob classification. Structure.Functional Analysis . Job Evaluation .Financial Motivation techniques. Scatter diagrams. 6. 11. Sumath’s Total Productivity Model. Measurement of Productivity .Classic ILO approach. method of implementation of Quality Circles Creativity Based Techniques . principles of motion economy. application in different functional areas. piece rate and time saved based systems. Brain Storming.use in solving chronic problems Organizing for quality Circles. Value Analysis and Value engineering . Work Measurement .Objectives and need for job evaluation. quantitative estimation and implication of the learning curve. Use in Creative problem solving with practical applications Ergonomics . techniques . Scanlon Plan. work sampling.Brain Storming . Process observations. use in conjunction with process Concept of Muri (non value adding strain ) and its elimination. 8.objectives. Muri). methods . 2. MUra. wage structure and Modern approach through multi skilling Wage Incentives . Relation between job evaluation. 12.applicability and limitations.Electives 4.partial. 5. its applicability.6 Productivity Techniques 100 Marks Course content: 1. Evaluation and implementation Phases. concept of Productivity . Profit Sharing Systems. Pro. Whole Brain Thinking Normal Group Techniques. determination and improvement of value adding ratio through reduction of Muda (waste)’ Diagnostic Techniques . Reference Text .Hawthorne experiment. practical applications in industry. Approach to Productivity improvement . barriers to its application.Relationship with total quality Management objectives .time study. Practical application for product and process development and cost reduction. Practical applications with case studies Shirose’s phenomena Mechanism Analysis & concept of Mura (inconsistencies and it elimination).

Statistical quality control basics. TQM in this Service By R. process capability studies 11. Quality improvement and Total Employee Involvement 8. 3. 5. Shigeo Shingo 4. Contributions of Shewhart.Stastical process control. Taichi Ohno. Contributions of Japanese pioneers Ishikawa. Basics of stamping & reliability. Total Quality — By Institute of Directors 3. Six Sigma tools.R. Juran.1. Taguchi. Cost of quality — Juran / crossby. Quality tools and techniques 7. Productivity Techniques — P. JIT manufacturing and Lean manufacturing through waste elimination 9. S. Gopal Kanji Beyond TOM — By P L Flood . 6. Quality Management in services — the SERVQUAL Model Reference Text 1. P. Shrike Introduction to work study – A Handbook ---ILO Productivity Journals Handouts 4 . quality circles 10. Deming. 100 TOM Fools — By Mike Asher.Lakhe 2.CMM / PCMM 13. Crosby 3. Introduction and evaluation of quality movement 2. 6 Total Quality Management 100 Marks Course content: 1. 12. Murthy. 2. Felgenhaum. R.

PMP . Scope & coverage. 4. 2. Choudhary Text Book of Project Management . 1. 7. 6. Financing of the Project :. Project Identification Selection of product identification bf market preparation of feasibility Study /report Project formulation —Evaluation of risks preparation of Project report. 4) Materials Management in Project Planning — Procurement— storage — disposal. F Ramamoorthy Project Management’ .4. 3.6 Project Management 100 Marks Course cement: . Guidelines for funding Risk Analyst5 — Sensitivity Analysis.Proc-ct Management Professional . Mattoo . 5. Computer Applications : Selection of software packages for application to project management - Reference Text 1. 5). Project Function in an organization— Layout of Project Department.Study Guide . 2 3. Role of Consultants in Project Management. V.By S. Quantitative Aspects of projects .3y Prasanna Chandra Project Appraisal By P K.Sy P Gopalakrishnan.policies of Central — Stale Government towards location— Legal aspects of project management. Introduction Concept of Project Management.Source of Finance — Cost implications thereat Financial Institutions.By Kimi Heidma Project Management . Selection of location & site of the project — Factors affecting location . Financial analysis :— Profitability Analysis — Social cost Benefit Analysis preparation of & budget an Cash Flows. 4.PERT/CPM Network Analysis for monitoring of the project Other quantitative techniques for monitoring and control of project.

By Vasant Desai . Project Management .6.

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