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About Mudra Introduction The Mudra Group, Indias leadi ng integrated marketing communications group, offers a customized and

collaborative approach which helps clients build enduring and profitable brands. We utilize our deep understanding of consumers, brands and media to deliver Inventive Brand Solutions through our four agency networks - Mudra India (Branding & Communication ), DDB Mudra (Influence & Behavioural change ), Mudra Max (Integrated Engagement & Experience) and Ignite Mudra (Partnerships for Entrepreneurs). Mudra was founded in 1980. Today, we have a team of over 1,100 employees across 26 offices and our footprint covers over 1,75,000 villages and 4000 towns. We offer direct contact in over 3,500 schools reaching out to nearly 7 million students. Mudra has also helped orchestrate over 9,000 live folk performances and 500+ road shows across the length and breadth of the country. Mudra Group clients include Aircel, Amrutanjan, Amway, Bank of Baroda,Bajaj Allianz Insurance, Castrol, Dabur, Disney, Emirates, Electrolux, Femina, Future Group, Godrej, HBO, Henkel, HP, HPCL, Hindustan Unilever, ITC, Jet Airways, Johnson & Johnson, Jyoti Laboratories, Kalpataru Real Estate, Larsen & Toubro, LIC, Lonely Planet, Madura Garments, Max New York Life, Novartis, Panasonic India, Pepsico, Philips, Paras Pharmaceuticals, Reliance ADAG, Samsung India, Shell Foundation, Spice Mobile, TTK, The Economic Times, UNICEF, Uninor, Union Bank of India, United Spirits, Vaibhav Empire, Virgin India, Volkswagen and Wrigley. Mudra Snapshot The original challenger of the Indian Communication Industry, Mudra is known for its "can do" spirit, dedicated partnerships and an unconventional approach to business. With a team of more than 1100 employees across 26 offices around the country that cover over 1, 75,000 villages and 4,000 towns. Mudra Group offers direct contact in over 3,500 schools reaching out to nearly seven million students. The Group has also helped orchestrate over 9,000 live folk performances and 500+road shows across the length and breadth of the country. Mudra Core & Pillars The original challenger of the Indian Communications industry, Mudra is known for its "can do" sprit, dedicated partnerships and an unconventional approach to business. To help brands tackle an uncertain future, the Group offers Inventive Brand Solutions, based on the pillars of Cultural Empathy, Experimentation, Infectious Expression and Dynamic Integration. The Rebranding story After turning 30 earlier this year, The Mudra Group reached a new high, with the unveiling of a fresh brand identity. Here is how the rebranding story of Mudra unfolded.

30 Year old History 198025th March - A G Krishnamurthy founded Mudra


Mudra Ahmedabad was born with 15 employees, 500 sq.ft space, Rs 40,000 and Vimal as its first client. 25th March is still celebrated across all Mudra offices as Mudra Day.

Launch of Vimal ('Only Vimal')


This is the brand that launched Mudra on its tryst with destiny. What began with sarees, moved towards suitings, shirtings and dress materials. The advertising used India's best known photographers and models and pioneered double spread colour ads. Cricketers such as Ravi Shastri, Allan Border and Vi Richards endorsed the brands, leading to the genesis of cricketers endorsing brands

1983-Launch of Rasna ( 'I love you Rasna' campaign)


Rasna launched a soft drink concentrate with a range of nine flavours on a platform that offered both taste and economy. In 1986, Rasna became India's largest selling soft drink concentrate.

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