2Q 11 (LIVE+SD) FINAL Competitive Program Analysis (excluding breaking news & specials

)
2Q'11 FINAL (03/28/11-06/24/11)

NETWORK
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
MSNB
MSNB
FOXN
MSNB
HLN
CNN
HLN
MSNB
CNN
CNN
CNN
HLN
HLN
CNN
CNN
CNN
MSNB
HLN
MSNB
HLN
MSNB
MSNB
HLN
MSNB
MSNB
FOXN
HLN
CNBC
MSNB
MSNB
HLN
CNN
HLN
HLN
CNBC
CNBC
CNBC
HLN
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
HLN
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC

PROGRAM NAME
THE OREILLY FACTOR
HANNITY
SPECIAL RPT W/BRET BAIER
GLENN BECK
ON THE RECORD W/GRETA
THE FOX REPORT W/S.SMITH
YOUR WORLD W/NEIL CAVUTO
THE OREILLY FACTOR (repeat)
AMERICAS NEWSROOM
FOX AND FRIENDS
AMERICA LIVE
STUDIO B W/S.SMITH
RACHEL MADDOW SHOW
LAST WORD W/ L. ODONNELL
HAPPENING NOW
ED SHOW
NANCY GRACE
ANDERSON COOPER 360
HLN SPECIAL REPORT
HARDBALL WITH C. MATTHEWS
PIERS MORGAN TONIGHT
SITUATION ROOM
ANDERSON COOPER 360
DR. DREW
ISSUES
CNN NEWSROOM
IN THE ARENA
JOHN KING USA
LAST WORD W/ L. ODONNELL
JOY BEHAR
MORNING JOE
PRIME NEWS
DAILY RUNDOWN
MSNBC INVESTIGATES
HLN NEWS
MSNBC INVESTIGATES
MSNBC LIVE
RED EYE
HLN LOCAL EDITION
APOCALYPSE 2012
ANDREA MITCHELL REPORTS
DYLAN RATIGAN SHOW
MORNING EXPRESS W/ MEADE
AMERICAN MORNING
MORNING EXPRESS
SHOWBIZ TONIGHT
SQUAWK ON THE STREET 930A
SQUAWK ON THE STREET 2
THE APPRENTICE
NANCY GRACE-MISSING
FAST MONEY HALFTIME RPRT
CLOSING BELL 3P
CALL, THE
60 MINUTES ON CNBC
CLOSING BELL 4P
SQUAWK ON THE STREET 9A
SQUAWK BOX 8:30A
STRATEGY SESSION, THE
STREET SIGNS
POWER LUNCH
SQUAWK BOX 8A
AMERICAN TAX CHEAT, THE
FAST MONEY
SUPERMARKETS INC
SQUAWK BOX 7:30A
AMERICAN GREED
MAD MONEY
CODE WARS: CYBER THREAT
SQUAWK BOX 7A
FACEBOOK OBSESSION, THE
SHOWBIZ TONIGHT
DIVORCE WARS
AMER NXT GRT RESTAURANT
OPTIONS ACTION
KUDLOW REPORT
MONEY IN MOTION
HOW I MADE MY MILLIONS
SQUAWK BOX 6A
MAD MONEY
ITS EVERYBODYS BUSINESS

DAYS
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
____F__
MTWTF__
____F__
MTWTF__
MTWTF__
MTWTF__
___TF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
____F__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
_T__F__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
_T_TF__
MTWT___
MT_TF__
MTWTF__
M_W_F__
MTWTF__
MT_T___
MTWTF__
M_WTF__
MTWTF__
MT_TF__
____F__
____F__
MTWTF__
____F__
M__TF__
MTWTF__
MTWTF__
M______

TIME
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
10:00P -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
03:00A -04:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P

HH
HH
COV AA% AA (000)
2.2
2221
1.6
1632
1.6
1544
1.5
1454
1.4
1366
1.4
1345
1.1
1092
1
1036
1
1018
0.9
909
0.9
923
0.9
904
0.9
837
0.8
783
0.8
830
0.8
727
0.7
739
0.7
702
0.6
627
0.6
597
0.6
573
0.5
543
0.5
506
0.5
522
0.5
491
0.5
479
0.5
459
0.4
448
0.5
440
0.4
440
0.5
445
0.4
422
0.4
425
0.4
372
0.4
359
0.3
333
0.4
341
0.3
327
0.3
324
0.3
290
0.3
321
0.3
319
0.3
289
0.3
296
0.3
259
0.3
276
0.3
265
0.3
268
0.2
208
0.2
249
0.2
235
0.2
235
0.2
237
0.2
202
0.2
227
0.2
219
0.2
213
0.2
221
0.2
218
0.2
211
0.2
196
0.2
173
0.2
187
0.2
168
0.2
175
0.2
162
0.2
170
0.2
151
0.2
150
0.1
136
0.1
140
0.1
137
0.1
124
0.1
145
0.1
135
0.1
128
0.1
112
0.1
90
0.1
86
0.1
63

Program Name Averages, M-F 6a-12a. Only scheduled programs with 5+ telecasts included.

Ranked On:
P2+
A25-54
AA (000) AA (000) #Tlc
2824
636
64
2043
504
57
1876
377
67
1769
413
61
1685
398
55
1645
381
67
1256
235
65
1246
384
61
1158
284
131
1030
358
194
1029
209
130
1023
197
65
1022
314
63
941
251
65
926
196
130
877
271
51
852
248
65
841
302
64
704
200
40
698
179
128
687
204
66
636
189
130
592
248
62
581
181
60
553
172
64
552
169
519
544
168
59
540
188
65
515
182
48
488
158
66
485
161
64
472
147
64
464
111
64
438
228
10
411
118
325
386
171
9
381
111
389
373
178
58
369
127
780
365
183
5
358
114
64
350
107
64
328
145
185
324
141
64
315
136
5
302
112
65
287
65
63
284
56
63
280
133
9
270
84
5
251
41
61
250
35
62
247
44
63
244
82
28
243
35
63
240
62
63
236
64
63
233
33
60
231
36
61
225
36
61
221
71
63
206
73
5
205
41
51
202
79
5
199
81
63
190
78
32
189
58
63
181
72
5
172
69
63
170
73
6
159
60
29
158
71
6
156
81
6
156
33
12
152
37
62
142
33
12
134
52
11
103
41
63
100
53
62
79
38
5

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