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Abstract: This is survery based research which is based on questionnires. The purpose of this research is to open mini market in pakistan. This is quantitative based research. SPSS software will be used for the interpretation of the results getting from the questionnaires. This is Pakistan based research so respondants will be only Pakistani people. Introduction: This research is based on the brand extension. Brand extension mean that any company or firm increase its products (Keller). This is the reseach which deals with the absence of mini markets in Pakistan. Pakistan is a country where population is very high (CIA) but because pakistan is a under developed country that’s why there is no such a market which represents masses and middle class. The available markets are limited to the high class due to their high prices. Inflation rate is very high in Pakistan so prices are very high but people can not afford these prices. This is the research for opening mini market in Pakistan.
Literature Review Mini Market Concept “very small and self service store”. “Small mart that stays open very late and sell food, cigarettes etc.”
These small retail shops are close to their customers. http://www. At the business unit level.com Introducing New Product In New Market Diversification is a form of corporate strategy for a company. Diversification is part of the four main growth strategies defined by the Product/Market Ansoff matrix: 2 .crawfordsolutions. At the corporate level.Source: Longman Business English Dictionary The Mini market concept the end customer with easy access to quality food product almost around the clock. Diversification can occur either at the business unit level or at the corporate level. it is most likely to expand into a new segment of an industry that the business is already in. It seeks to increase profitability through greater sales volume obtained from new products and new markets. it is generally very interesting entering a promising business outside of the scope of the existing business unit.
whereas diversification usually requires a company to acquire new skills. Most product managers of expansion stage retail businesses understand the Ansoff Matrix or Product-Market Growth Matrix. You may underestimate your risks. (Dennis. It is very important to have realistic expectations for the time and resources that your product will need in order to gain market share and be successful. the management teams need to be committed in their efforts and in their admittance to financial support for the long term. Colin: Strategic Marketing Management. (Wilson. Whatever it is. Richard & Gilligan. the investments needed.Ansoff pointed out that a diversification strategy stands apart from the other three strategies. and so on. and merchandising resources used for the original product line. the time required to achieve profitability. financial. The first three strategies are usually pursued with the same technical. new techniques and new facilities. the competitive landscape. It is also important to realize you may encounter a lot of unknowns and experience unplanned issues. despite all the planned and unintentional obstacles and the patience required in sustaining through such happenings. 1992) There are few strategies detailing how to enter new market with new product. Here are few ways you can improve your chance being successful when introducing new product into a new market. Commit to staying in the business for the long term. 2001) 3 .
attending trade shows. despite having a great product. by partnering with other companies that have already earned credibility in the market. you may still have some difficulty acquiring the market. but besure to offer supporting integration services. (Aaker. there are two other ways of establishing believability: firstly. other ways include doing targeted market research. Besides a targeted market strategy and email blasts. that your customers will need in order to feel like they are getting the expected return on their investment. you need to quickly acclimate yourself to the needs of the new customers. secondly. Get your consumers to trust your product: Consumers tend to always be more trusting of established players in the market. to the competitors in the market. http://billingswebsite. other offers and so on. One of the easiest ways to do this is to hire employees who already have experience in the target market. to the industry language.com Competition In The Global Business 4 . 2001) Offer a whole product solution: Don’t just introduce the product. being part of industry associations and partnering with other companies in the industry – all of which will get you up to speed and help you get through the initial learning phase quickly.Find ways to quickly get a grasp of market requirements: Being a newbie in the market. In addition. You can also enlist the companies you partner with to provide the different elements in the whole product creation. swift pathways. by establishing and publicizing success with important reference accounts. which is why.
unstable government. the company needs to define its marketing objective and policies. Some plan to stay small: others have bigger plans. foreign exchange problems other barriers. Mini markets can be owned by having merger between mini market and any renowned retail super store. shifting borders. Deciding Which Market to Enter In deciding to go abroad.You know that competition is tough and you need to pull up your socks for your survival or else get doomed. Pakistan is one of the developing country with high population rate. We are going to introduce mini markets in Pakistan through partnership with gaint investors. for example Imtiaz 5 . There are several people who want to invest in the retail sector but having no proper. What proportion of foreign to total sales will it seek? Most companies will start with small when they venture abroad. Still we argue that companies selling in global businesshave no choice but to internationalize their operations. Although companies enter and compete in foreign markets. innovative or profitable idea. the risk are high: huge foreign indebtedness. http://www.com Introducing Mini Market in Pakistan Mini market concept is some how new for the people of Pakistan. The better way to compete is to continuously improve your product at home and expand it to foreign market.scribd. To do this they must make series of decisions.
large range of product and rapid delivery system. high price. slow delivery of products that could make customers dissatisfied. this will cause a decrease in sales and in turn will lower earnings and even losses. lower cost. not restricted for retailers or wholesalers only as other super stores do. http://papers. Merger with super stores like Imtiaz super market and other give helpful hand and profitable platform in introducing mini markets in Pakistan. faster delivery of products and services better than competitors.com Basis on which Existing Stores Open in Pakistan Vision & Mission 6 . companies must be able to provide satisfaction to its customers. To win the competition. Analysis of Customer Satisfaction In Mini Market Customers must be satisfied. easy availability. Reasons of Preference of Mini Market in Pakistan There are several reasons for introducing pure concept of mini market in Pakistan such as provide quality products at low prices. because if they are not satisfied will leave the company and competitors into customers.super market. Bad quality product.gunadarma. for example by providing products of better quality. The basic reason or the point of difference of mini markets apart from other super market and hyper market is to provide cheap and relaible product for the people belong to every social class.
Makro Cash & Carry is the leading cash-and-carry wholesaler of food and nonfood products inAsia and South America.low price. offering them advantages and opportunities of growth. selling toregistered professional customers a full range of food and non-food products. resulting in an annual turnoverexceeding 4 billion Euros. qualityand variety to professional customers. At present we are located in 5 countries in Asia and 4 countries of South America with a total of 172 stores.Makro is a high volume.000 people and serveshundreds of thousands of professional customers everyday. Makro employs more that 15. low cost . no frills Cash & Carry Wholesaler.The mission statement of existing super stores is the distribution of products with excellence in price. withparticular emphasis on our core customer base. Our registered customers are informed of new productdevelopments and promotions through our biweekly Makro Mail Customer satisfaction Professional customers of all socio-economic segments are important at Makro and all possiblegrowth potential is being pursued for each one of them.Regular and personalized 7 . The core customer base is the retailer. withcommunication solely based on direct mailing. Customer Relationship Management isa vital function at all Makro Stores.Dedicated teams at each Store work with the aim of focusing on customer satisfaction. catererand professional in the service sector.
Only few retailers buy directly from foreign suppliers and assume reasonability of logistics. Delivery of the product may be direct to retailers or wholesalers.interaction with our active customers help them to stay abreast of Makro offers and promotions. This research will open the new doors for employment opportunities for the local as there is situation of unemployment. sells directly to modern retail outlets. This research 8 . This research will open new horizon for investors to invest in the retail market which will specifically made for the middle class and lower class. This business will raise cash flow in paksitan and will attract many new companies in pakistan as well. stores are made only for the social classes and those retailers now forgot about the masses. while it supports the Company in making improvements to itsfood and non food assortment Quality of Distribution Imported products are often move to distributor or agent who in turn.scribd. http://www. Products that moves to traditinal sector face more extensive distribution process. In Pakistan. Most imported products are sold to modern retail stores.com/doc/56239266/Project-on-Macro-Pakistan Problem Formulation The purpose of this research is to introduce mini market having a large range of products belong to every aspect at cheap price that is easily available to people belong to every social class not for retailers or wholesalers only. hyper markets or super markets and wholesalers.
Hypothesis and Objectives Hypothesis H: There is no relationship between product’s range and success of mini market. H1: There is relationship between product’s range and success of mini market H: There is no relationship between price of product in the success of mini market.will increase market share as there are variety of products available under one roof which will enhance people to spend money and increase cash flow. This study allow investor to invest in retail 9 . Significance of Study The importance of this study is to introduce mini market in Pakistan which own brands and brand of other companies. Encouraging investors to invest in this sector. H2: There is relationship between price of product in the success of mini market Objectives • • • Relationship between product’s range and success of mini market. Impact of cheap price in the success of mini market. This research will arise customer satisfaction towards retail market as quality product are available to middle as well as local class at reasonable price related to every aspect.
This study really helpful to the economy of Pakistan as. Sample will be collected specifically from the visitors who used to do shopping from various mini markets to get good results. the purpose of this research is to introduce mini markets in Pakistan which will operate one window operation in retail sector. The data will be collected through questionnaire which will be relavant to the quantitative research method. Validity and Relaibility For validity we choose following point from the related theory: 10 . mini markets in some areas will operate 24hours service. Questionnaire will be solved by 200 respondants belong to every walk of life. After collecting data from various respondants it will be arrange in a particular manner and entered in SPSS software. Research Methodology This is a quantitative reaserch. which will be beneficial and fruitful for the middel class and local resident. In SPSS software we use some statistical tools and techniques for interpreting data to get true and best results.sector and help to introduce mini market contain large variety of products for the locals at discount rates. This study open door for employment for qualified personel at management level and for personel related to labour class as well. which provide quality product on competitive price to get consumer satisfaction at certain level toward your brand. The sampling technique is convenience based technique.
Time Schedual S. The response will be use only for research purpose. No 1 Tasks Literature review Weeks 2 Days 11 . books. Resources I will use library for internet pulications. Answeres of respondants will be keep secret. marketing journals. articles and latest research and SPSS software for getting appropriate results.Commit to staying in the business for the long term Find ways to quickly get a grasp of market requirements Offer a whole product solution Get your consumers to trust your product These points are relevant to the theory which we are selected for testifying our research. Ethics • • • There will be mutual consent of respondants for solving the questionnaire. For realibilty we use SPSS software in which we use some statitical tools and techniques for interpreting data to get true and required results.
12 . There is limited research is conducted on mini market in Pakistan and only limited article are available to complete the research.5 3 4 5 SPSS Completion Review 1 1 5 Limitations • Firstly this is Pakistani market based research but researcher is present in UK. • • In Pakistan there is no concept of mini market.2 Questionnaires 1. • Pakistani consumers are mostly unaware of there needs and requirements as there illetracy rate is very high.
Colin:Strategic Marketing Management.2. 7. David A. 6.cia. 1992 Longman Business English Dictionary http://billingswebsite.gov. Social marketing book review. Brands and Branding: Research Findings and Future Priorities. Lehmann. pp 740-759 Wilson. (2006).aspx 13 .References: Bromley. Vol 35. 25. European Journal of Marketing. Relationships between personal and corporate reputation. pp 36-40 Day.com/introducing-a-new-product-in-a-new-markethow-to-be-successful www. vol.com/pakistan http://www. No. Vol. (2001). Building strong brands. 316-334 (2001).com/uk/customersolutions/retail/minimarket/ Pages/default. no. Journal of marketing science.Richard & Gilligan.crawfordsolutions. Aaker. Dennis B. Georges: Strategic Marketing Planning(nd) Kevin Lane Keller and Donald R. No 3/4.
ac.scribd.id/index.scribd.php/economy/article/view/7602 http://www.com/doc/20489579/Entering-Into-New-Market-How-toEnter-Into-New-Market http://www. http://papers.com/doc/56239266/Project-on-Macro-Pakistan 14 .gunadarma.
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