Company at Glance

NAME OF THE COMPANY - BLUE STAR LIMITED BOARD OF DIRECTORS y y y y y y y y

Ashok. M. Advani Sunil. M. Advani T. G. S Babu Satish Jamdar Shalish Haribhali Pradeep Mallick Gurdeep Singh Suresh. N. Talwar

-Chairman & Managing Director -V. C. & Managing Director ±Executive Director -Executive Director -Director -Director -Director -Director

COMPANY SECRETARY - Sangameshwar Iyer BANKERS o HSBC o SBI o Oriental Bank Of Commerce o ABN ± AMRO Bank o BNP Paribas

AUDITORS - K.S. Aiyar & Company, Mumbai.

T. Mumbai ± 400010 Tele ± 91-22-66665 4000 www. Jamshedji Tata Road.2569 Cr Net Profit: Rs.bluestarindia.REGISTERED OFFICE: Kasturi Buildings. Advani Chowk.com Fact Sheet y y y y y y Total Income: Rs. Mohan.211 Cr Employees: 2600 Manufacturing Units: 5 Offices: 29 Dealers: 720 .

the core businesses of Blue Star are airconditioning. These include large central air-conditioning plants. In 1969. split and window Air conditioner. Today. five modern manufacturing facilities and around 2600 employees. an entrepreneur of exemplary vision and drive. Blue Star's other businesses include marketing and maintenance of hi-tech professional electronic and industrial products such as testing machines. cold storage¶s and commercial kitchen and laundry. commercial refrigeration and distribution of professional electronic and industrial equipment. ice-cube machines. Blue Star became a public limited company with its corporate headquarters at Kasturi Buildings in Mumbai. Blue Star manufactures and markets a wide range of air-conditioning and commercial refrigeration systems and products. . It fulfils airconditioning needs of a large number of corporate and commercial customers and has also established leadership in the field of commercial refrigeration equipment ranging from water coolers to cold storage¶s. medical and analytical instruments and special control valves. Blue Star is India¶s largest air-conditioning company with an annual turnover of over Rs 2569 crores. water coolers.Corporate Profile Blue Star limited was founded in 1943 by late Mohan T Advani. which was engaged in reconditioning of refrigerators and Air conditioner. bottled water dispensers. Thus. data communication equipment. deep freezers. a network of 29 offices. packaged air-conditioning systems. It started as a modest threeman operation.

spread over an area of 8 acres. Blue Star primarily focuses on the corporate and commercial markets. Denmark. The plant initially took up production of room air-conditioners.000 window and split airconditioners on a single-shift basis. which use state-of-the-art manufacturing equipment to ensure that the products have consistent quality and reliability. banks. vertical integration and quality. shopping malls and boutiques Blue Star has business alliances with world renowned technology leaders such as York International. Himachal Pradesh. hospitals. Sweden. This is the fourth manufacturing unit of the company. two years ago. Kolpak. At present. theatres. restaurants. These include institutional. USA. and is now set to expand further by investing Rs 5 crore in its manufacturing unit at Kala Amb. 60 km from Chandigarh. Electrolux. manufacturing costs. Hitachi. . Japan. At the end of this financial year. the plant will probably have a turnover of Rs 125 crore. a low-profile town of Himachal.The company has manufacturing facilities at Thane. Juniper Blue Star Ltd. it employs around 100 people. Bharuch and Wada. with a thrust on areas such as automation. The plant has a capacity to produce 150. USA. At kala Amb Blue Star set its foot in Kala Amb. Vest frost. Dadra. industrial and government organizations as well as commercial establishments such as showrooms. It will soon begin manufacturing other air-conditioning products such as packaged air-conditioners and ducted splits.

which have large chunk of virgin markets.The plant will mainly cater for the domestic market and there are no plans for exploring the export market. \ . A senior company official told Business Standard Himachal had a disadvantage for exports because of its location but was quite lucrative due to its proximity to Punjab and Uttar Pradesh. After the incremental investment of Rs 5 crore in 2007-08 for expansion. he said. we expect the plant to earn a turnover of Rs 300 crore.

conditioning Products .Products  Professional Electronics & Industrial Equipment  Cold storage  water coolers  bottled water dispensers  ice-cube machines  deep freezers  commercial kitchen and laundry  Central Air-conditioning  Refrigeration & Air.

Ongoing training is imparted to people at all levels. Some of the competitors of Blue Star ltd. competitive and able to understand all aspects of Product Development. . through in ± house and external inputs.Competitive Scenario Apart from the huge infrastructure development and the introduction of new products across Divisions. Blue Star has focused on keeping its most valued resource is manpower ± updated.

the Company has initiated and sponsored a study in the villages around its Wada Plant to understand the immediate needs. Energy efficiency of its products remains a corner-stone of its research and development efforts Air. Energy Conservation goes beyond using efficient products. St Xavier¶s College. Bombay Natural History Society (BNHS). National Association for the Blind (NAB). This centre was set up to support a vocational training initiative for school and college dropouts to make them employable contributing members of their families and comm. The Company is highly committed to the cause of protecting the environment. JJ School of Architecture and Dilkhush Special School. its efforts towards community development around the Company¶s facilities. Nirmala Niketan College of Social Work. Blue Star has sponsored the Vocational training courses offered by an NGO. The Company has also been contributing in the technical domain in the use of eco-friendly refrigerants in its products. Vocational training and health emerged as pressing needs in this underdeveloped region. Regular visits by the Company¶s employees have aided in technical support to KSWA for conducting the courses.Corporate Social Responsibility Blue Star¶s Corporate Social Responsibility (CSR) philosophy is built on three pillars namely · Environment protection · Energy conservation · Community development around its facilities. . KSWA in Wada. water and energy management services as well as LEED (Leadership in Energy and Environmental Design) consultancy for Green Buildings have been part of its business and practices. The Company has conducted several such audits with energy recommendations for Jai Hind College. amongst others. Blue Star helps deserving institutions such as hospitals and colleges to save power by conducting free walk-through energy audits. A huge amount of energy is wasted nationally due to sheer ignorance and lack of awareness. unities.

Employing people to take pride in Satisfying customer needs with superior Product & services. Corporate Vision To Deliver A World Class Customer Experience .Mission & Vision Of Company Mission Statement To be a reputed. Profitable and growth oriented Engineering Company.

. It develops the awareness of industrial Approach to problem solving based on a board understanding of the mode of operation of industrial organization. A management student has to do research work quite frequently during his entire life span. It is surely going to help me in my future projects too. a properly and executed industrial training helps a lot in providing Linkage between the student and the industry. if rendered. The research work entitled ³Brand Awareness And Preference Regarding BLUE STAR AC ´ aims to know customer awareness regarding BLUE STAR and the products offered by it.Introduction Of Topic (Brand Awareness) The practical experience helps the student to view the real business world closely. which in turn widely influences his/her perceptions and understanding of the real situation. and at the same time. This project has offered me an opportunity to put all my efforts and the theoretical knowledge to practice and enhance my knowledge. Any suggestions for improvement. The present report is a part of the project that contains the work done by me during the training period at Blue Star Ltd. True to the core. In the preparation of this report. I have made every effort to ensure that all steps involved in development of this project are adequately covered and the report be completed in it. Kala Amb. Research work constitutes the backbone of any management education program. will be gratefully accepted. given me practical experience in the field of marketing.

Based on the Market research conducted the team was expected to submit a project report on the same.Research Objective The team was assigned with the task of predicting the customer behavior towards Blue Star Products in Air conditioning and water cooler Industry as a part of the summer training curriculum. b) To know that whether the customer are Satisfied with the services offered by Blue Star and suggestions. . The entire project was divided into two parts: a) To know the brand awareness about Blue Star products.

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