ORK 2011 Y BOOK NEW ION WITH LE AT OLLABOR IN C

© Estate of Jean-Michel Basquiat. Used by Permission. Licensed by Artestar, New York.

LE BOOK THE DEFINITIVE REFERENCE FOR FASHION, PHOTOGRAPHY, ADVERTISING, PRODUCTION AND EVENTS

WELCOME TO OUR WORLD
Celebrating 30 years in print, LE BOOK stands at the epicenter of the most reliable service providers, the most talented creatives, and the most prestigious brands. LE BOOK is the world’s first and only trade publication for the Beauty, Design, Entertainment, Publishing, Advertising and Fashion industries. It has become an essential communication tool for advertising agencies, press and fashion brands. With a worldwide presence, LE BOOK is published in five editions: Paris, New York, London, Berlin and West Coast. It identifies more than 50,000 professionals. LE BOOK showcases images from the finest photographers, art directors, graphic designers and illustrators of today and tomorrow. LE BOOK and www.lebook.com: two essential communication tools, constantly updated.

LE BOOK PARIS, 2 volumes • photography / illustration / art direction / magazines • production LE BOOK NEW YORK, 2 volumes • photography / illustration / art direction / magazines • production LE BOOK LONDON, 2 volumes • photography / illustration • production / art direction / magazines
201 0 New York Vol. 2
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LE BOOK BERLIN, 2 volumes • photography / illustration • production / art direction / magazines LE BOOK WEST COAST, 1 volume • photography / model & talent management, hair, makeup & stylists / photo production & post-production / rentals / events & hotels / video, music & fashion / magazines / art direction & advertising agencies LE BOOK CONNECTIONS In 2005 LE BOOK launched CONNECTIONS, a custom-made tradeshow for the creative community. At CONNECTIONS, an international network of creative talent and decision-makers gather under the LE BOOK label to form a new, living, breathing pulse of what’s going on in the world of trendsetting image-making. CONNECTIONS takes place five times a year in New York, London, Paris, Berlin and Los Angeles. For more information, please visit: www.lebook.com/connections

works bY robert Mapplethorpe

Vol 2 production adVertising music fashion

LE BOOK
VOL.1
Photography / Illustration / Art Direction / Magazines

VOL.2

Models / Hair, Makeup, Stylists / Photo Production / Post-Production / Rentals / Event & Hotels / Fashion, Music, & Video / Advertising Agencies

NEW JERSEY

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NEW YORK

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WASHINGTON D.C.

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HAMPTONS

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PHILADELPHIA

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BALTIMORE

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CONNECTICUT

AFTER 37 YEARS OUR HIPPO IS NOW ON HIS WAY TO: RED BANK, NJ

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LOCUST VALLEY, NY

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NEW PRESTON, CT

MORE THAN JUST PINK.

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2009 World Luxury Awards - Monaco gold award - best campaign

2008 Graphis International Awards gold award - best identity

“…much more than a creative agency. a creative lab that invents new territories and languages which have an enduring effect on brands. in ceft and company I found ‘une perle rare’ – a genius strategist... can think outside of traditional advertising...” – natacha dzikowski, current director of advertising and marketing christian dior

www.ceftandcompany.com

632 broadway, unit 302, new york, new york, 10012-2614 info@ceftandcompany.com

contact : +1 212 625-2004

ceft and company is a modular creative lab with strategic alignments with a range of partners that are structured to solve communication challenges without the usual limits imposed by preconceived mediums/services

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client adore photo indlekofer+knoepfel client aliph - jawbone photo greg sorensen client LVMH - champagne krug photo thomas lagrange

“ A Champagne for connoisseurs to share great moments and memorable experiences ”.

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client lancôme photo sølve sundsbø

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client nike project event design and production

client joto sake project packaging

client adore photo sofia sanchez and mauro mongiello

clients ceft and company works with a range of global clients based in france, italy, japan and the U.S. brands including nike, h&m, fendi ermenegildo zegna, w hotels lancôme, krug champagne ferragamo, loreal luxury division various LVMH brands, ralph lauren rolex, kosé, sony BMG moët & chandon, and ligne roset

brand strategy from market analysis to stratigic positioning of brands and products advertising from global print + outdoor campaigns to television, radio programming and web interactive + online media online efforts including web design and integrated web campaigns

naming + identity brand (re)creation from naming of products and companies to conception of a brand turf and visual identity packaging + collateral collateral material from elaborate media kits to special content driven books. product design and packaging design including implementation through production

event + special projects special projects with clients such as nike have included production and design for events spaces, stores, and PR venues media planning US and international print editorial design doingbird (AU) numéro (FR) big magazine (US) and sleek (DE)

www.mrconsultant.com
WWW.SOHOGRAND.COM WWW.TRIBECAGRAND.COM NEW YORK RESERVATIONS 800 965 3000 UK 0800 7646 4726

www.champagne-goerg.com

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past advertisers include...

JED ROOT / TIM HOWARD MANAGEMENT / FORD MODELS / N6 / MARGARET HOWELL / STOCKLAND MARTEL / MILK STUDIOS / ARTISTS BY TIMOTHY PRIANO / ART DEPARTMENT / CXA / ADORAMA / LEICA / JACK STUDIOS / SOHO GRAND HOTELS / DNA MODEL MANAGEMENT / WALTER SCHUPFER MANAGEMENT / CLM / MORGANS HOTEL GROUP / MD70 / SELECT / RAY BROWN REPRESENTS / BERNSTEIN & ANDRIULLI / SHOTVIEW / SEE STUDIOS / STORM MODEL MANAGEMENT / CEFT & COMPANY / THOMPSON HOTELS / TRUMP MODEL MANAGEMENT / PICTUREHOUSE / MS4 PRODUCTIONS / URBAN STUDIOS / Q MODEL MANAGEMENT / TRIBECA SKYLINE STUDIOS / PATRICK MCMULLAN COMPANY / LOT 71...

“The most organized system of information in our business.”
Emanuele Del Fabbro, Creative Director, Giorgio Armani

WWW.LEBOOK.COM
Similar to the print version, www.lebook.com is a valuable source of information that is updated constantly. It is a great resource for finding the best contacts and interlocutors and has all the tools you need to accomplish your project.

DIRECTORY OF ADVERTISERS
With the option of a multi-criteria search, www.lebook.com enables users to find advertisers by name, job and location. Our index guides users in finding the best contacts to fit their needs all around the globe. Each advertiser in LE BOOK is featured on www.lebook.com, which provides unlimited access to advertisers’ portfolios, including: • Galleries of up to 64 Images • Contact Information • Email Links • Website Links • Biographies, Brief Histories • Lists of Clients • Lists of Editorial Work • Lists of Exhibits, Books

WEB PORTFOLIO ON WWW.LEBOOK.COM

LE BOOK offers advertisers complete control of their online portfolios via private access. All information and visuals featured in the
portfolios on the website can be modified instantly by advertisers themselves. This image gallery provides advertisers visibility that is essential, not just in print but online, a vital component of today’s world.

LA NEWSLETTER + LA CREATIVE
LA NEWSLETTER
Weekly newsletters and special themed newsletters (released monthly), are perfect and easy ways to stay connected with the world of visual creation and new trends from around the globe. As an advertiser, when updating your web gallery or submitting work to our LA CREATIVE site, you will be featured in this newsletter, sent to 100,000+ professionals in the creative industry, maximizing your exposure.

LA CREATIVE
The “who’s doing what” of the creative industry, LA CREATIVE is a magazine within the LE BOOK website that displays the best print advertising campaigns in the fashion, beauty, design and luxury worlds. It is LE BOOK’s mission to provide benchmarks to industry professionals revealing in one click who’s done what, when and with whom. In a fast-paced world where image is a vital component of communication, LA CREATIVE is the place to see the best and to be seen by the best. Since the biggest players in fashion and advertising entrust their campaigns to LA CREATIVE, lebook.com has become the only website to provide an extensive amount of information on each campaign and a wide variety of work, whether it be fashion, advertisements for household products, or promotional work for entertainment. This is what makes LE BOOK a vital and irreplaceable source of information. Posting advertising campaigns on LA CREATIVE is free and offers numerous advantages: • Global exposure to both a professional and general public - over 80,000 professionals worldwide visit lebook.com monthly. • Web traffic - each campaign links to the respective brand and advertising agency’s website. • Image and credit control: advertisers select which visuals to post. • Credits are given to all the professionals who participated in creating and producing images (creative directors, art directors, photographers, illustrators, models, stylists, hair stylists, makeup stylists, art buyers, production studio, lab, retouching…) • Direct marketing - a weekly newsletter is sent to our entire database listing new campaigns.

To receive the newsletter, simply visit lebook.com and register.

As an advertiser, a pink square next to your name links to your online portfolio on www.lebook.com, where your contact information, biography, and portfolio images will be viewable. Submitting a Campaign: • Please email the production department with campaign images + a credit sheet (available upon request) or the call sheet used for production. • All campaign images should be sized to: JPEG | RGB | 72 dpi | 340 pixels high.
Contact USA Aiya | 212 334 5252 | aiya@lebook.com / lacreativeny@lebook.com Contact Europe parisweb@lebook.com / artuk@lebook.com

DISTRIBUTION
LE BOOK NEW YORK
Total Circulation: Printed Circulation: VIP Distribution: 16,000 15,000 1,000
LE BOOK can also be found in select boutiques and specialty book stores.

Total Professional Circulation : Advertising Agencies
Art Buyers Art Directors Creative Directors Creative Services Producers

3,300

1,000 1,200 700 300 100

U.S.A. DISTRIBUTION California Connecticut Florida Illinois Maryland Massachusetts Michigan Minnesota New Jersey New York Ohio Pennsylvania Texas Washington Others GLOBAL DISTRIBUTION Canada Japan Korea

15,000 3,250 200 1,250 1,500 100 300 100 150 200 7,000 150 250 150 150 250 1,000 300 400 100

Art Directors & Design Studios Cable & TV Networks Casting Directors Catalogs & Department Stores Direct Clients Event Planners & Show Producers Fashion & Beauty
Fashion Designers, Houses & Firms Luxury Accessory Companies Perfume & Cosmetic Companies

1,200 150 100 150 750 500 1,900
900 600 400

Film Studios Luxury Brands
Automotive Electronics & Equipment Food, Beverage & Alcohol Interiors & Home Furnishings Retail Stores, Chains & Boutiques Travel & Hospitality

150 2,000
200 300 500 200 500 300 400 200 100 150 350 400 300 100

Magazines

Art Directors & Creative Directors Beauty Editors & Directors Bookers Editors-in-Chief Fashion Editors & Directors Photo Editors & Directors Promotions & Event Coordinators Publishers

2,000

Photographers, Reps & Studios PR Firms, Publicists & Managers Photo & Video Producers Record Labels

2,500 500 300 500

CONNECTIONS
LE BOOK organizes tradeshows dedicated to the creative community five times a year in Paris, New York, London, Berlin and Los Angeles. For two days, the best agents from all over the world gather to present over 1,000 portfolios from photographers, illustrators and stylists. A prominent and worldwide event, CONNECTIONS gathers a microcosm of the arbiters in taste; the best in image-creation worldwide, providing a link between the most prominent artists representatives and an audience of the top global decision-makers: brand managers, creative and art directors, photo and fashion directors, and image and communication executives. It is the meeting point of those who dream and make images.

CONNECTIONS TOUR 2011: PARIS MARCH 30TH WED / 31ST THURS PALAIS DE CHAILLOT, 1 PLACE DU TROCADERO NEW YORK JUNE 8TH WED / 9TH THURS 82 MERCER SOHO, NEW YORK BERLIN AUTUMN 2011 / LONDON WINTER 2011

“CONNECTIONS IS THE HEARTBEAT OF THE INDUSTRY” Kenny Felix | Art Director SPEEDO USA

View talks by NIKE, WIEDEN + KENNEDY, CONVERSE, SHOW STUDIOS & more : WWW.LEBOOK.COM/CONNECTIONS/REPORTLONDON10 WWW.LEBOOK.COM/CONNECTIONS/REPORTLA11 WWW.LEBOOK.COM/CONNECTIONS 3D VIDEO: WWW.MARTINLENCLOS.COM/LEBOOK/3D.HTML

TESTIMONIALS
“All the best agencies are here in one place at one time. You can go through a lot of books at once and still talk to the reps, who are all here.” Ikko Asada | Art Director | L’ORÉAL USA “I met an eclectic group of creatives today, showcasing inspirational work. Very glad to have been a part of it all.” Paul Tedesco | Design Director | DONNA KARAN “CONNECTIONS met all my expectations and the talent assembled in one room was impressive.” Hiromi Yoshida | Vice Chairman | DENTSU “CONNECTIONS is a great place to get a sense of the industry as it stands now.” David Diliberto | Art Director| BBDO “I thought CONNECTIONS looked great--it was very interesting to come by and see it first hand.” Francis Cavanaugh | V.P. | CBS ENTERTAINMENT “CONNECTIONS and Art Basel are the two number one things to do throughout the year. It is a must – an event even your boss will happily send you to.” Jeff Steep | Creative Director | CONVERSE “CONNECTIONS is enlightening! It’s a great vibe and a logical set of solutions.” Sabrina Bynnar | Art Buying Coordinator | OGILVY & MATHER “CONNECTIONS gives you the chance to meet the agents in person, and thus have a better understanding of each artist. CONNECTIONS in New York was great! We will definitely visit again.” Jimmy Fang | Art Buyer | WIEDEN + KENNEDY Shanghai “It is a privilege to be here. The whole industry is here for my benefit. It helps do your job better.” Miranda Kendrick | Art Buyer | BBH “LE BOOK is a wonderful resource: it’s a one-stop shop where you can view a vast array of talented artists all in one space all together, as opposed to running from spot to spot.” Deverell Smith | Creative Manager | TIFFANY & Co. “An invaluable resource for the image making industry.” Robin Derrick | Creative Director | VOGUE UK “LE BOOK: genius and time saving. Our bible.” Art Buying Team | PUBLICIS Paris “There are so many great opportunities here, including instant access to a lot of information in a prompt and orderly fashion.” John Lavet|Director of Photography|NBC UNIVERSAL “Very well organized--it’s different in a good way. A lot of companies who we work with are here--it’s great to have face-to-face time.” Mike Geiger | Chief Digital Officer | GOODBY, SILVERSTEIN & Partners “We found the best illustrators in the industry here.” Samantha Jacobson | Sr. Art Director | PENGUIN GROUP USA “LE BOOK is probably the best and only printed resource for contacts in the international fashion business; I couldn’t really work without it. All the necessary information about photographers, stylists, PR agencies etc. that I could possibly need are in LE BOOK.” Karl-Johan Bogerfors | PR | FILIPPA K, Stockholm “We use LE BOOK print and web everyday. It’s the most reliable and powerful database of the creative industry. LE BOOK’s website is a wonderful search tool for creative information on advertising campaigns, photographers and agencies. It’s the best creative food for our art buying.” Medhi Benmamar | Head of Art Buying | NIKE EUROPE “Great to attend LE BOOK’s shows each year.” Aric Rist | Producer | NIKE USA “It’s definitely great to see everyone together in the same room!” Stefan Havercamp | Art Director | McCANN ERICKSON “This is my 3rd year at CONNECTIONS, I’m always looking for hairstylists, art buyers for photoshoots, wearing so many hats, we are so busy! It is great to have an opportunity like this.” Fusako “Fuko” Chibachi | Sr. Art Director | SONY BMG Music Entertainment “This was my first time back to CONNECTIONS since the very first tradeshow, and I have to say, ‘Wow!’ Participation and planning have grown tremendously, it’s a much-needed opportunity for our industry. This was THE place to be for networking and information gathering.” Sue Vaness | Art Buying Sr. Mgr. | JC PENNEY MEDIA INC. “At CONNECTIONS you can get right to the point. You get what you need.” Jenny Lim | Photo Director | DISCOVERY COMMUNICATIONS “I met a lot of people that I knew and have worked with and discovered new services and possibilities. A show not to be missed.” Ifeoma Bass | Special Events Manager | VH-1 “CONNECTIONS is work and fun!” Rebecca O’Neill | Art Producer | CRISPIN PORTER & BOGUSKY MIAMI “I really was glad I could make it this year. I was able meet up with agencies that I had only spoke with over the phone. The face to face meetings and being able to pick up a portfolio on the spot was priceless. I saw a lot of creative work and felt my time was well spent on building relationships with other creatives.” Fred Machuca | Advertising & Graphics | SKECHERS USA “LE BOOK conversation series allows the industry to hear unique perspectives of marketing initiatives that have been impactful to different types of organizations. Assembling such a panel allows everyone in the audience to take something away that can be helpful to their business.” Carl Sparks | President | GILT GROUPE

“It’s very cool to see both a tradeshow and a talk combined.” Jayanta Jenkins|Creative Director | TBWA \ CHIAT \ DAY “CONNECTIONS is the heartbeat of the industry. There is a diverse cross-range of agents/artists, which makes an eclectic recipe.” Kenny Felix | Art Director | SPEEDO USA “I had a lovely time. Thank you for inviting me.” Susan White | Photo Director | VANITY FAIR “There is nothing else like this in L.A. It’s a very timely setting!” Takashi Sato | Sr. Art Director | ADK Los Angeles “I enjoyed visiting CONNECTIONS NY very much. I think it’s a very good opportunity for people in our industry to get to know more and better of professional services.” Liza Law | Head of Art Buying | JWT Shanghai “We enjoyed our visit to CONNECTIONS very much. It was so well organized; every detail was taken care of. The show itself was very productive. I definitely recommend it as a yearly event.” Cindy Rowe | Senior Art Producer | SAATCHI & SAATCHI Los Angeles “I discovered so many artists for future work. It’s great to connect with people in one room.” Leah Linder | Account Executive | EURO RSCG “Full of brilliant work. I’ve met great potential contacts. I was able to get in touch and spend time with both old and new clients. It’s just been such an enjoyable and pleasant experience.” Lonny Keels | Creative Manager | BATH & BODY WORKS “My favorite thing about my CONNECTIONS experience was to be able to finally meet all the wonderful agents that I talk to on the phone. It really makes such a difference when you are able to connect face-to-face.” Marisa Shold | Photo Producer | EDDIE BAUER “LE BOOK offers great resources. I have so many choices for work now. It’s also very international; I met people from abroad who I normally wouldn’t have met. It’s really great to be able to expand out of my usual circle.” Jamie Appelbaum | Senior Art Buyer | McGARRY BOWEN “I really enjoyed spending time with the reps this year. Getting to know the people behind the artists is very important to developing successful working relationships.” Chris Peters | Head Art Producer | COLLE+McVOY “I’ll only say one word: THANKS to all LE BOOK’s team.” Marion Venot | Art Buyer | SAATCHI & SAATCHI Paris “It’s great to meet colleagues and have dialogue. I get to see the old become new again.” Desiree Barkeyto & Lisa Smith| Art Buying Managers | TARGET “LE BOOK is for me the only definitive photographic resource in the world. Every year it gets bigger and better.” Tyler Brûlé |Creative Director | WINKREATIVE London

“CONNECTIONS offered a comfortable and friendly gathering opportunity for like-minded creatives, all of whom are looking for ways to ignite and elevate both their own work and the work of the industry. Professionals can often find themselves living in a bubble, and CONNECTIONS has created a place and community through which amazing works are celebrated, friendships are made, and inspiration & creativity are recognized and renewed. Looking forward to the next one.” Matt Fife | V.P. & Creative Director | FOX BROADCASTING

LE WHO. LE WHAT. LE WHERE. LE BOOK.
Karl Lagerfeld’s got the notion: “Hard to book without LE BOOK.”
This quote sums up the characteristics of how influential our publication is; unknown by the public, but indispensible for professionals in fashion, photography and publicity. Insiders already know that when running an event or producing a shoot, LE BOOK is the richest and easiest resource to find all the right contacts. LE BOOK compiles thousands of addresses, phone numbers, and samples from visual professionals in Europe and the United States. Crammed with information and superbly illustrated, LE BOOK is the network bible of image-makers defining our era. Veronique Kolasa created LE BOOK at the start of the ‘80s. Closely connected with thousands of Parisians in fashion and photography, she kept getting the same questions: Do you know how to find such and such photographer? Do you know somebody who could do this or that? It was through this that she gathered together vital word of mouth information into one accessible body, bringing to life LE BOOK. Unchanged since, the sleek format and famous spiral binding were there from the start. In publicity, magazine and press offices everywhere, LE BOOK has quickly become both an everyday staple and a cult object. With the globalization of image professions, this secret weapon of Parisians was bound to burst past the borders. 1995 brought the first edition of LE BOOK New York, and in 1999 the creation LE BOOK London. Today, LE BOOK possesses a circulation of 36,000 recipients throughout Europe, the U.S., and Asia. Since the 1980s, we’ve witnessed photographers become stars all of their own. Always a faithful reflection of the creative world, LE BOOK has followed every fluctuation down the wire of its annual editions. A signpost of the times, its pages have been seen scoured by Helmut Newton, David Sims, Philip Lorca di Corcia, Paolo Roversi, Sarah Moon, Steven Meisel, Steven Klein, Mario Sorrenti, Patrick Demarchelier…the list is long and draws a flawless who’s who of contemporary fashion and photography.

PHOTOGRAPHIE ROUGH ILLUSTRATION

IN ASSOCIATION WITH HERMÈS

ART DIRECTION MAGAZINES MUSIC ADVERTISING FASHION

IN ASSOCIATION WITH

HERMÈS

2006 PARIS
IN ASSOCIATION WITH HERMÈS

IN ASSOCIATION WITH

PRODUCTION

HERMÈS

PRODUCTION

2006 PARIS