Facebook & Fantasy Sports

Nick Grudin | Strategic Partner Development (Media) Danny Conway | Strategic Partner Development (Games)

Wednesday, June 29, 2011

The web is being rebuilt around people

Browse 90’s

Search 00’s

Discover 10’s

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Globally, borders are being replaced with connections

600M users worldwide
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200M users playing games

Social Engagement

130
Friends

50%
return daily

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Age Diversity
13-17 35+ fastest growing
61%+ are parents Reach 68% of all online moms
Text

39% use Facebook more than any other communication device

18-24
64% use it more than email
Average of 288 friends

25-34

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Photos on Facebook.com: rebuilding photos around people

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News is reorganizing around people
NY Times Twitter Huffington Post

43%
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of news sharing occurs through social media

Gaming is reorganizing around people
FarmVille

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80

M

pl

ay

er

s

Sports is about friends

Sports Experiences Fantasy Sports
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Sports arenas and stadiums are the #2 most checked into places in the U.S. behind airports
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1B+ user-to-sport entity connections

Million Users

Like + team or athlete

Million
User-to-team connections

Million Users
User-to-athlete connections

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Sports brands are popular on Facebook

9.4 Million 5.7 Million Likes Likes

3.3 Million 1.6 Million Likes Likes

465,000 Likes

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Sports brands are popular on Facebook

8.9 Million Likes

4.6 Million Likes

3.1 Million Likes

2.7 Million Likes

9.1 Million Likes
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7.2 Million Likes

3.1 Million Likes

2.8 Million Likes

Sports brands in perspective
Los Angeles 3.8 Million Residents Boston 617,000 Residents

Lakers 8.9 Million Likes
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Celtics 4.6 Million Likes

Social design enhances fan experiences
• • • • • •
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Create direct a relationship with fans Send traffic to websites and web experiences Drive broadcast tune-in Enrich live experiences Sell tickets Fantasy Sports!

Enhance live experiences with friends

Golden State Warriors Check-in Deal
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Driving broadcast tune-in and engagement with social

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Drive traffic to sports content via social discovery
• 9X increase in referral
traffic from Facebook in 2010 • #2 referral source

• From <1% of traffic to #1 • FB visitors read 92% more articles
and consumer 85% more videos •#2 referral source

referral source in 5 months

Average Facebook media partner saw 100% referral traffic growth from May – December 2010
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Ticketmaster
Facebook integration allows users to tell friends when they purchase tickets to an event with a message posted to Facebook Generating an extra $5.00 in ticket sales for every Facebook post

Source: Forbes.com, 2/18/11

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Facebook helps you make fantasy sports social again

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Fantasy sports’ opportunity

Source: InsideSocialGames.com
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Integration Benefits
Social Context
Customized fantasy sports experiences

Distribution

Credits

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Identity
Allow users to easily sign up/login to your website using their Facebook account
Login
Ankur Pansari, Jackie Chang and 54 friends have connected to Your Site

Login

Registration

Login button & Shows pictures of the users’ friends who have already signed up for your site

Allows users to easily sign up for your website with their Facebook account

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Identity

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Identity

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Feed

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Feed

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Requests

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Requests

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Requests

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Requests

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Requests

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Bookmarks

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Credits
• • • • •
Seamless user experience across all games

Translated payment flow

Easy to integrate In-game incentives such as frictionless payments 15 day payment cycles Revenue share to developers is 70%

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Fantasy Sports on Facebook thought starters
• • • •
Social games work best utilizing social distribution Closing game to new entries is a bad idea How do you get people to come back daily/weekly?

• •

Scores & News

Social context is critical Social leader-board brings friends to experience

Wednesday, June 29, 2011

Thank you
More information available at: http://developers.facebook.com http://www.facebook.com/credits

Wednesday, June 29, 2011

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