SALES PERFORMANCE STRONG UNDERLYING RETAIL GROWTH CONTINUES STRONG UNDERLYING RETAIL GROWTH CONTINUES BEGINS FISCAL 11 WITH

TH 2 NEW LAUNCHES REFRESHED LAMOUR & GLAMOUR FI CROSSES THE MILESTONE OF 1 LAKH VILLAGES ON COVERAGE UNDER THE RURAL INITIATIVE Aug'06 Total Sales Aug'07 FY 06-07 FY 07-08 12,63,254

2,15,076

2,40,875

12,82,860

Hero Honda Motors Ltd (HHML), the worlds largest two-wheeler manufacturer, continues to post monthly sales of over 3 lakh units. This is the 16th consecutive month that the company has reported three-lakh-plus sales. The company today started the first quarter (April-June) of Financial Year (FY) 2010-11, with sales of 3,71,652 units in the month of April, 2010. Hero Honda had sold 3,70,575 two-wheelers in April last year.

Mr. Anil Dua, Sr. Vice-President (Marketing and Sales), Hero Honda Motors Ltd said, We have been witnessing a steadily growing demand for our products, and have been ramping up our production levels accordingly. However, as we have already informed, due to certain IR issues at our suppliers' end, we have faced an acute shortage of batteries for over two weeks in the month of April. As a result of this, our despatches have been adversely impacted and currently over 50,000 fully finished motorcycles are stranded at our plants for want of batteries. I am happy to inform that these issues have now been resolved and we have been assured of supply returning to normal within a weeks time."

Hero Hondas retail sales continue on its robust growth trajectory. To further keep up this momentum, the company has introduced two models in April the refreshed Glamour and Glamour FI. Both these models have been contributing significant volumes to the companys strong share in the deluxe segment, and the launch of the refreshes are set to further build on this leadership.

Hero Honda also recently crossed yet another significant milestone by covering 100,000 villages under its path-breaking rural initiative Har Gaaon Har Angan. The umbrella platform for all rural initiatives which was launched in late 2007, has been instrumental in the steadily growing share of Hero Honda in the rural and upcountry markets, taking the contribution of sales from these markets to 42 per cent of the companys total sales.

Hero Honda crossed several new milestones in the recently concluded fiscal (2009-10). The company posted a stellar top line performance with the total cumulative sales volume of more than 4.6 million units. Hero Honda also crossed the landmark million units in sales in each quarter of fiscal 10, capping it off with the highest-ever quarter sales of 11, 86,536 units in the fourth quarter. The company also reported an excellent bottomline with its highest-ever annual revenues, net profit and earnings per share.

HERO HONDA SCALES NEW HEIGHTS WITH HIGHEST-EVER MONTHLY SALES OF 4.35 LAKH TWO-WHEELERS GROWS BY 14% WITH SALES OF 4,35,933 UNITS IN MAY10

HERO HONDA REPORTS OVER 4 LAKH UNIT SALES IN JUNE & A RECORD QUARTER

HERO HONDA KEEPS CONSOLIDATING ITS LEADERSHIP

HERO HONDA REPORTS 4TH CONSECUTIVE MONTH OF FOUR LAKH-PLUS SALES

HERO HONDA REPORTS ITS HIGHEST-EVER QUARTERLY SALES OF 1.28 MILLION UNITS

HERO HONDA REPORTS HIGHEST-EVER SALES IN A MONTH WITH RECORD 5LAKH PLUS UNIT DESPATCHES IN OCTOBER10

HERO HONDA REPORTS SALES OF 421,366 UNITS IN NOVEMBER 10

HERO HONDA RECORDS 5 LAKH UNIT SALES IN DECEMBER CROSSING THE 5 MILLION MARK FOR THE CALENDER YEAR 2010

HERO HONDA BEGINS THE NEW YEAR WITH A RECORD JANUARY SALES OF 4.67 LAKH UNITS

HERO HONDA SET TO ZOOM PAST RECORD 5 MILLION UNIT SALES IN FY 10-11

HERO HONDA REPORTS LEADERSHIP PERFORMANCE WITH 50 % NET PROFIT IN Q2, '08-09

HERO HONDA SCALES NEW HEIGHTS WITH HIGHEST-EVER MONTHLY SALES OF 4.35 LAKH TWO-WHEELERS GROWS BY 14% WITH SALES OF 4,35,933 UNITS IN MAY10 REPORTS 65% GROWTH IN SALES OF PLEASURE REFRESHED GLAMOUR & GLAMOUR F1 MODELS FUELLING GROWTH

New Delhi, Monday, May 02, 2011: Hero Honda Motors Ltd (HHML), the worlds largest two-wheeler manufacturer, has achieved yet another milestone with sales of 4,35,933 two-wheeler units the highest-ever monthly sales in the history of the company. The previous record of monthly sales by the company was 415,137 units achieved in August 2009.

The sales of 4,35,933 in May, 2010 is a robust 14 per cent growth over the corresponding month in 2009, when it had sold 3,82,678 units.

Hero Honda has been constantly building on its leadership position in the domestic motorcycle market in the country and continues to demonstrate an upward trend with an enormous customer base.

Mr. Anil Dua, Sr. Vice-President (Marketing, Sales & Customer Care), Hero Honda Motors Ltd said, The 14 per cent growth in May is very satisfying, coming as it does over the high base of our sales last year. We have had significant contribution from all segments resulting in this achievement. For example, our scooter Pleasure has recorded sales of over 24,000 units this month, growing at a healthy 65 per cent.

"Similarly, the refreshed models of Glamour and Glamour FI - introduced in April10 - have also proved to be a great success in the deluxe segments, further contributing to our phenomenal numbers. Going forward, we intend to maintain our growth trajectory by reaching out to customers across all segments with renewed efforts and innovative initiatives."

As the Presenting Partner of the nation-wide Queens Baton Relay to be held as a prelude to the Commonwealth Games, Delhi 2010, the company will be connecting with customers across regions in the next few months through this prestigious platform.

Hero Honda is also undertaking several initiatives in line with the countrys efforts to play host to the Commonwealth Games for the first time. The company had organized a nation-wide search for Baton Bearers in the Queens Baton Relay through a contest held in the month of May across its dealerships. The winners will join the elite list of names participating in the QBR to be held from 25th June10 to 3rd October10 across the nation.

HERO HONDA REPORTS OVER 4 LAKH UNIT SALES IN JUNE & A RECORD QUARTER SELLS OVER 1.2 MILLION UNITS OF TWO-WHEELERS IN Q111

New Delhi, Monday, May 02, 2011: Hero Honda Motors Ltd (HHML), the worlds largest two-wheeler manufacturer, today reported its highest-ever quarterly sales, and yet another month of sales exceeding four lakhs.

Close on the heels of over four lakh unit sales in May 2010, Hero Honda yet again repeated the feat, selling 4,26,454 units in June 2010 - a growth of 16 per cent over the corresponding month in 2009, when the company had sold 3,65,734 units.

Hero Hondas cumulative sales for the Q1 (April-June) of FY11 went up to 12,34,039 units of two-wheelers the companys highest-ever quarterly sales. This is a 10 per cent growth over the corresponding quarter in FY10 when Hero Honda had sold 11,18,987 units.

Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd. said, We are quite happy with our solid performance in Q111 which has set a positive tone for the rest of the financial year. The 16 per cent growth in June is very encouraging, coming as it does on the back of the high base of our sales last year. The growth is coming across all segments including our scooter Pleasure which is now contributing over 25,000 units every month to the overall volume.

The recently-launched Glamour and Glamour FI have also been well-received by customers and driving the companys volumes in the deluxe segment.

Hero Honda continues to invest in brand building by leveraging its strong association with various sports. Hero Honda is the Presenting Partner of the Queens Baton Relay, which is currently traversing the expanse of the nation in a run-up to the Commonwealth Games, Delhi 2010. The company has rolled out several unique initiatives involving customers, dealers and other stakeholders across regions, not only in cities and the rural hinterland of the

country, but also in schools and educational institutions.

Hero Honda continues to build its customer base by continuously understanding and meeting the diverse needs of the market. In yet another validation of Hero Hondas popularity amongst its customers, the company recently won the "Most Preferred Brand of Two-Wheelers" award at the CNBC Awaaz Consumer Awards.

HERO HONDA KEEPS CONSOLIDATING ITS LEADERSHIP REPORTS ITS THIRD CONSECUTIVE FOUR LAKH-PLUS MONTHLY SALES A NUMBER OF LAUNCHES LINED-UP LEADING UP TO THE FESTIVE SEASON

New Delhi, Monday, May 02, 2011: Hero Honda Motors Ltd (HHML), the worlds largest two-wheeler manufacturer, has set yet another new industry benchmark by recording its third consecutive month of four lakh-plus sales.

The company sold 4,27,686 units of two-wheelers in the month of July10, a growth of 16.6 per cent over the corresponding month in 2009, when it had sold 3,66,808 units.

Hero Honda had recorded its all-time high monthly sales - 4,35,933- in May this year, followed by 4,26,454 units in June 2010.

Hero Hondas July growth comes close on the heels of the companys performance in the first quarter (April-June) 2010-11 when it posted its highest ever quarterly sales of 12,34,039 units of two-wheelers which was the fifth consecutive quarter of a million-plus sales.

Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd

said, The four-lakh plus sales in July has set an upbeat tone for the beginning of the new quarter (July-September). As we move into the festive season in the coming months, we anticipate maintaining this buoyancy. We have a series of new launches planned in the coming months leading up to the festive season."

"The four lakh-plus sales for the third consecutive month has been possible because of growth coming in from all segments entry, deluxe as well as premium and also in our Scooter sales which continue to grow at 60% growth rate. These numbers have come about even on the enormous customer base of last year, and despite the ongoing constraint in supply of components," he added.

As the Presenting Partner of the ongoing Queens Baton Relay, and a Partner of the XIX Commonwealth Games Delhi 2010, Hero Honda has lined up a series of initiatives to build excitement around the Relay. Hero Honda had organized a nation-wide Batonbearers Contest to provide the common man with a once-in-a-lifetime opportunity to participate in the prestigious Queen's Baton Relay. Hero Honda has also organised a unique Dhadkanon Ki Rally for sports lovers which will see participation of more than 22,000 villages across the country. Simultaneously, with the objective of igniting the spirit of sports amongst children, Hero Honda is also organizing several school level track-&-field meets in more than 50 cities across the country to welcome Queens Baton Relay into each of these cities.

HERO HONDA REPORTS 4TH CONSECUTIVE MONTH OF FOUR LAKH-PLUS SALES NEW LAUNCHES IN FESTIVE SEASON TO CARRY FORWARD THE GROWTH MOMENTUM

New Delhi, Monday, May 02, 2011: Hero Honda Motors Ltd (HHML) continues to consolidate its market leadership by recording its fourth consecutive month of four lakh-plus sales.

The company sold 4,24,617 units of two-wheelers in the month of August10, maintaining its robust sales record and setting the pace for the upcoming festive season. Hero Hondas sales in August 2009 were 415,137 units.

Hero Honda has been consistently selling four-lakh plus two-wheelers, with May recording its highest-ever monthly sales of 4,35,933 units, followed by 4,26,454 units in June and 4,27,686 units in July.

Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd said, "The domestic two-wheeler industry remains buoyant and we expect growth to maintain this trajectory in the coming months. With GDP growth showing encouraging signs and most of the country having a good monsoon, the outlook seems positive for the industry. The first quarter GDP growth of 8.8 per cent has come on back of solid growth in the manufacturing sector, which is very encouraging. However, certain concerns such as high inflation and short supply of components continue to bother the two-wheeler industry in the near term.

"For us at Hero Honda, the record four lakh-plus sales for the fourth consecutive month, has set the tone for the festival season. We are looking to ride this buoyancy, having lined up a number of new launches to meet our customers expectations and bring a lot of excitement in the festive season."

The growth has been coming from across segments, including scooter where Pleasure has been driving robust volumes, selling more than 27,000 units in August.

In yet another validation of brand Hero Hondas success in customer satisfaction, the company has been adjudged at top of the two-wheeler category in the Brand Equity Most Trusted Brands 2010 Survey. Hero Honda has also been ranked No. 3 Most Trusted Brand across categories amongst Young Adult Males. Significantly, Hero Honda is the only automobile brand to figure in the top 50 ranking of all brands across categories in the Survey.

HERO HONDA REPORTS ITS HIGHEST-EVER QUARTERLY SALES OF 1.28 MILLION UNITS TOTAL CUMULATIVE SALES FOR H1 STANDS AT 25,19,983 UNITS 5TH CONSECUTIVE MONTH WITH FOUR LAKH PLUS SALES LAUNCH BLITZ CONTINUES TOWARDS FESTIVE SEASON

New Delhi, Monday, May 02, 2011: Hero Honda Motors Ltd (HHML), the worlds largest two-wheeler manufacturer, has yet again set another benchmark, recording its highest-ever quarterly sales.

In the Q2 (July-September) of FY11, Hero Honda has recorded sales of 12,85,944 two-wheeler units, a growth of nine per cent over the corresponding quarter in FY10 when the company had sold 11,83,235 units.

The previous record of quarterly sales by the company was 12,34,039 units achieved in Q1 (April-June) of FY11.

Hero Honda sold 4,33,641 units of two-wheelers in the month of September10 thereby reporting a record fifth consecutive month of fourlakh plus sales. These numbers a growth of eight per cent has come about despite the very high base of September last year, when the company had sold 4,01,290 units.

The cumulative sales for H1 of FY11 stood at 25,19,983 units, a growth of 9.4 per over the corresponding period in 2009, when it had sold 23,02,222 units

Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd said, The record sale in H1 of FY11 is extremely encouraging as it has set the pace for the second half of this financial year. We have recently introduced two new bikes - the New Super Splendor and Splendor Pro - this month. Splendor Pro has brought in the biggest-ever change in Splendor since its launch. It comes with APDV engine with Advanced Pro-Series Digital

Variable Ignition System. Leading into the festive season, we have lined up a couple of more launches - including a Limited Edition bike with the Commonwealth Games Delhi 2010 insignia - to coincide with the Games. This is part of leveraging our association with India's biggest sporting spectacle and to celebrate the spirit of the Games. With these slew of launches, highdecibel communication and activation, we are confident of doubling our pace of growth during the festive season."

Hero Honda has had a record sales run for the last few months. In the month of May, Hero Honda recorded its highest-ever monthly sales of 4,35,933 units, followed by 4,26,454 units in June, 4,27,686 units in July and 4,24,617 units in August.

HERO HONDA REPORTS HIGHEST-EVER SALES IN A MONTH WITH RECORD 5LAKH PLUS UNIT DESPATCHES IN OCTOBER10 REPORTS SALES OF 505,553 UNITS IN OCTOBER LAUNCH BLITZ DRIVING GROTWH THIS FESTIVE SEASON

New Delhi, Monday, May 02, 2011: The festive fever is really catching on! Hero Honda Motors Ltd (HHML), the worlds largest two-wheeler manufacturer, today celebrated the festive mood by reporting record despatch sales of over half a million two-wheelers in just one month in October this year.

The despatch sales of 505,553 units of two-wheelers in October10 is a healthy 42.7 per cent growth over the corresponding month in 2009, when it had sold 354,156 units. The previous record of highest-ever monthly sales was in May this year when Hero Honda sold 435,933 two-wheeler units.

Commenting on the record sales, Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd said, This record of over half a-million sales in a single month created by the company is extremely encouraging as

it clearly demonstrates the confidence our customers have in our brands. Sales of over five lakh units in a month with a 42.7 per cent growth over the large base of the previous year is a testimony to the winning strategy that we have been following over the past few years. A refreshed product range coupled with innovative branding and marketing initiatives particularly revolving around the Commonwealth Games Delhi 2010 - can duly be attributed to this success.

FY 2011 has been a magnificent run for Hero Honda as we have been consistently scaling new heights. The company has been on a record sales run of over four lakh units each month since May, capping it off with the 5lakh plus mark in October. Going forward, we are hopeful of continuing the momentum by staying true to the same winning strategy.

The last six months have witnessed 6 new launches from Hero Honda comprising a mix of new models, variants and refreshes. Earlier this financial year, the refreshed models of Glamour and Glamour FI were introduced to strengthen companys leadership in the deluxe segment. Besides the launch of the new Super Splendor and Hunk, the festive season also witnessed the launch of a new bike from Hero Honda, the Splendor Pro. Splendor Pro has brought in the biggest-ever change in Splendor since its launch. It comes with APDV engine with Advanced Pro-Series Digital Variable Ignition System.Yet another attraction has been the launch of Passion Pro Commonwealth Games Limited Edition. The bike was designed as a collectors item in order to celebrate Hero Hondas association with the Commonwealth Games Delhi 2010 and spread the flavor of games amongst the sports-loving youth.

Hero Honda as a Presenting Partner of the Queens Baton Relay, and Partner of the XIX Commonwealth Games Delhi 2010 rolled out exciting initiatives which were aimed at mobilizing people and creating awareness. Amongst the various initiatives, one of the main attractions has been unique Dhadkanon Ki Rally planned for sports lovers in rural India.

HERO HONDA REPORTS SALES OF 421,366 UNITS IN NOVEMBER 10

REGISTERS 4-LAKH PLUS UNIT SALES FOR 7TH CONSECUTIVE MONTH

New Delhi, Monday, May 02, 2011: Keeping up the momentum set from the beginning of this fiscal, Hero Honda Motors Ltd (HHML), the worlds largest two-wheeler manufacturer today reported yet another month of bumper sales.

The companys sales for the month of November 2010 stood at 421,366 units a record seventh consecutive month of four-lakh plus sales. This is a growth of 10.5 per cent over the corresponding month in the previous year when Hero Honda had sold 381,378 units.

Hero Honda has been constantly building on its leadership position in the domestic motorcycle market in the country and continues to demonstrate a healthy upward trend even on a large customer base.

The companys cumulative sales in the financial year so far (AprilNovember10) has now risen to 34,46,602 units, a 13.46 per cent growth over the corresponding period last year (April-November09) when Hero Honda had sold 30,37,756 units.

Commenting on the sales, Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd said, "The four-lakh plus sales consistently recorded over the past seven months has imparted an excellent momentum to our sales for the rest of the year. It has been an all-round contribution from all the segments towards our growth entry, deluxe as well as premium and also from the scooter segment. With unrelenting market demand for our products, we anticipate maintaining this buoyancy going forward."

The month of November also saw the hosting of Hero Honda Womens Indian Open 2010, thereby marking the companys foray into womens golf in the country. The Hero Honda Womens Indian Open - tri-sanctioned by the Ladies European Tour, the Ladies Asian Golf Tour (LAGT) and Women's Golf Association of India (WGAI) - carried a prize purse of US $ 300,000, the highest ever for womens professional golf in India.

HERO HONDA RECORDS 5 LAKH UNIT SALES IN DECEMBER CROSSING THE 5 MILLION MARK FOR THE CALENDER YEAR 2010 BEST-EVER CALENDAR YEAR PERFORMANCE WITH RECORD 4-LAKH-PLUS SALES FOR CONSECUTIVE 8TH MONTHS THE MOST SUCCESSFUL QUARTER EVER WITH SALES OF 1.4 MILLION UNITS

New Delhi, Monday, May 02, 2011: Hero Honda Motors Ltd (HHML), the world's largest two wheeler manufacturer continued its dominance of the Indian market with sales of 5 Lakh units in December, a surge of 33% over the corresponding month in '09. The company also registered its best calender year performance ever with cumulative sales of over 5 million units, up 16.2% from '09.

December also marked the most successful quarter for the company, with sales of 14,26,919 units, up 29% over the corresponding quarter in '09, where the company sold 11,05,838 units. HHML also achieved 4 Lakh plus sales for 7 consecutive months and capped it off with 5 Lakh sales in December.

Commenting on the performance, Mr. Anil Dua, Sr. VP (Marketing & Sales), Hero Honda Motors Ltd, said This has been a great year for us with sales figures touching a new high. We have grown consistently which is also reflected in the sales, which have touched a new high. Our customers have continued to show confidence and faith in us and we will continue to build on this momentum in the future and deliver world class products. This calender year has brought tremendous sales growth for us, making it our best year so far, which is a testament of our strong strategy and planning. We will ensure that this strong trend continues in the future.

The year also saw an impressive addition to an already strong product portfolio, of HHML, with the launch of a CWG games limited edition Passion Pro, designed as a collectors item in order to celebrate Hero Hondas

association with the Commonwealth Games Delhi 2010. Also, Splendor saw its biggest make over with a all new Splendor Pro. Further to strengthen its position in the deluxe segment, the company launched Glamour and Glamour FI, taking the total number of launches to 6 within this fiscal. All the models were very well received, evident from the high sales figure, throughout the year.

During the year, Hero Honda further reinforced its association with sporting events, through its role as a Partner of the Commonwealth Games and Presenting Partner of the Queens Baton Relay for the Commonwealth Games 2010. HHML also successfully presented yet another highly acknowledged edition of the Indian Open golf tournament.

The overall growth is also reflected with plans in the final phase to commence the fourth plan to keep up with ever increasing demand in the domestic market and international markets, going forward. Hero Honda also added to its already exhaustive network, increasing the tally to a remarkable xx.

HERO HONDA BEGINS THE NEW YEAR WITH A RECORD JANUARY SALES OF 4.67 LAKH UNITS NOTCHES UP 4.4 MILLION SALES FOR THE PERIOD APRIL JANUARY, FY'11

New Delhi, Monday, May 02, 2011: Hero Honda Motors Ltd (HHML), the world's largest two wheeler manufacturer, has begun the new year with yet another month of strong sales in January, carrying forward its growth momentum with an unprecedented 9th consecutive month of four lakh-plus sales.

The companys sales figures for the month of January 2011 stood at 4,66,524, a growth of almost 20 per cent over the corresponding month last year, when it sold 3,89,802 units.

The cumulative sales of the company in the financial year so far, April January'11, stood at 44,14,537. This is an increase of 16 per cent over the corresponding period last year, April January'10, when the company sold 38,03,396 units.

Commenting on the performance, Mr. Anil Dua, Sr. VP (Marketing & Sales), Hero Honda Motors Ltd, said Our strong sales for January have provided an excellent start to the new year and also helped continue the sales momentum of the last calendar year. This is the ninth consecutive month of four lakh-plus sales, coming on the back of five-lakh plus sales each in October and December 2010. Going forward, we aim to build on this strong trend and further consolidate our position as the market leader. The company also continued its strong endorsement and support to sports in the country with the Karizma ZMR Cricket Championship. Hero Honda, which is a Global Partner of the ICC, is currently hosting the championship across 75 cities in India and also in Colombo in Sri Lanka and Dhaka in Bangladesh, involving college cricket teams. The 28 final winning teams will get a chance to take a 'victory lap' during the forthcoming ICC Cricket World Cup matches, a dream-come-true for them.

Hero Honda's position as the leader in the Indian market has also been acknowledged by awards received for its performance in 2010. During the month of January, Hero Honda was awarded the Two-wheeler Manufacturer of the Year award by Bike India magazine. The company was also adjudged the Bike Manufacturer of the Year at the Economic Times ZigWheels Car and Bike Awards last month.

HERO HONDA SET TO ZOOM PAST RECORD 5 MILLION UNIT SALES IN FY 10-11 REPORTS HIGHEST EVER FEBRUARY SALES

New Delhi, Monday, May 02, 2011: Hero Honda Motors Ltd, the worlds largest two-wheeler manufacturer for 10 consecutive years, continues to be

on a roll, recording its highest-ever February sales.

Hero Honda sold 4,72,055 units of two-wheelers in February 2011, representing a growth of more than 23% over the corresponding month last year, when the company had sold 382,096. This is also the 10th consecutive month of 4-lakh plus sales for the company.

With cumulative sales of 48,86,592 units so far in this fiscal, Hero Honda looks comfortably positioned to cross the initial guidance of five million sales, for the fiscal year '10-11. The cumulative sales represents a rise of almost 17% over the cumulative sales for the corresponding period last year, when Hero Honda sold 41,85,492 units.

Mr. Anil Dua, Sr. VP (Marketing & Sales), Hero Honda Motors Ltd, said Our performance throughout this fiscal has been very consistent and the strong February numbers are a positive indication for the growth to continue. Our scooter Pleasure continues to do exceedingly well, now clocking 30,000 volumes per month regularly. We are also leveraging our association with ongoing ICC Cricket World Cup in several ways. In one such exciting initiative, aspiring young cricketers will get a lifetime opportunity to take a victory lap during the World Cup matches. Through brand building initiatives such as these, we continue to engage with our customers in new, exciting and relevant ways.

Hero Honda, which is a Global Partner of the ICC, hosted the Karizma ZMR Cricket Championship across 75 cities in India and also in Colombo in Sri Lanka and Dhaka in Bangladesh, involving college cricket teams. The 28 final winning teams are getting an opportunity to take a 'victory lap' each during the ongoing ICC Cricket World Cup matches.

HERO HONDA REPORTS LEADERSHIP PERFORMANCE WITH 50 % NET PROFIT IN Q2, '08-09 DEFIES INDUSTRY TREND WITH TURNOVER (NET SALES & OTHER OPERATING

INCOME), AT RS. 3202 CRORE; EBIDTA AT 13.58 PER CENT

New Delhi, Tuesday, April 21, 2009: Highlights of Q2, FY'08-09

Total turnover(Net sales & Other Operating income)Rs 3202 crores, growth of 35.6 per cent Net profit after tax at Rs 306.30 crores, growth of 50 per cent EBIDTA margin for the quarter 13.58 per cent Total sales for Q2 stands at 9,72,095 units, growth of 28.5 per cent Total sales for H1 stands at 18,66,349, growth of 19.7 per cent Over 55 per cent share in domestic motorcycle market Launches first-of-its kind music video to celebrate 25 years of Hero Honda

New Delhi, October 21, 2008: Hero Honda Motors Ltd (HHML), the world's largest two-wheeler company for seven consecutive years, today firmly reiterated its undisputed leadership in the domestic two-wheeler market with impressive bottom line growth for the second quarter (Q2) July to September - of this financial year (FY) 2008-09.

Even as the industry continued to face tough market conditions on account of uncertainty over interest rates and overall credit squeeze, the company reported 50 per cent growth in profit after tax (PAT) at Rs 306.30 crore for the second quarter. Hero Honda's profit after tax in the corresponding period last fiscal (July - Sept, 2007-08) stood at Rs 204.33 crore.

Total turnover (Net sales & Other Operating income) grew to Rs 3202 crore, a growth of 35.6 per cent over Rs 2361 crore recorded in the corresponding period last fiscal. The company has recorded an EBIDTA margin of 13.58 per cent in the quarter. The EBIDTA margin in the previous quarter (April - June '08) was 12.20 per cent.

The strong financial performance is in line with the company's better-thanindustry top line growth. After posting a growth 11.38 per cent in the first quarter, the company kicked off the second quarter with a 39.8 per cent growth in sales in the month of July, and followed up with 26.8 per cent growth in August and 22.4 per cent in September. Hero Honda consistently keeps growing its share in the domestic motorcycle market, and currently enjoys over 55 per cent share.

Hero Honda's cumulative sales for the second quarter (Q2) this FY stands at 9,72,095 units - a growth of 28.5 per cent over Q2 last FY (2007-08). The cumulative sales for the first six months (H1) stands at 18, 66,339 units of two-wheelers compared to 15, 59,486 units sold in H1 in the last FY reflecting a consistent 19.7 per cent growth in cumulative sales.

Dr. Brij Mohan Lall, Chairman, Hero Honda Motors Ltd, said "We are happy with our financial performance. It gives immense joy to see this kind of results in the 25th year of our company. I wish to thank all our stakeholders customers, associates, dealer friends, ancillaries and also our joint venture partners Honda Motors Co for their continuous support."

Mr. Pawan Munjal, MD & CEO, Hero Honda Motors Ltd., said "Our numbers speak for themselves. Even in this volatile and competitive environment, our top line continues to outpace the industry growth, our market share is at an all time high, and the financial balance sheet is a delight all the factors which form the hallmark of a resilient company with cutting-edge management. We will continue to keep innovating in bringing in technologically-superior products, in our network expansion, in brand building, in our financial management, and in our communication."

"Going forward, we will have to keep a close watch on the commodity prices movement, and other factors such as inflation, interest rate scenario and availability of retail finance. These factors will play a crucial role in the industry growth in the subsequent quarters," he added.

Hero Honda has already rolled out its festive season initiatives, with the launch of four new models the all-new "Passion Pro" and three refreshes of its existing models - new CBZ X-treme, a selfstart version of Splendor NXG

and the refreshed Pleasure. During the coming months, the company will further augment its product portfolio with new launches across segments.

Key Hero Honda brands continue to drive strong volumes across segments CD Deluxe in entry segment, Glamour, the new Splendor NXG, Splendor + and Passion Plus in deluxe segment, and Hunk, CBZ X-treme and Karizma in the premium segment.

Celebrating its 25th year, Hero Honda released an innovative music video in the month of September. Titled "Hero Honda Dhak Dhak Go", and involving as many as eight brand ambassadors of Hero Honda, the music video has been receiving rave reviews.

Hero Honda recently won two very coveted awards - "The Most preferred Brand of two-wheelers" award at the recent CNBC Awaaz Consumer Awards 2008, and the "NDTV Profit Business Leadership Award".