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2011BRAVIASalesToolKit

Includes:
FY10FY11ModelTransitionChart 2011BRAVIATVMatrix/ProductFlashes 2011AccessoriesMatrix/ProductFlashes 2011TechnologiesExplained PriceTicketingGuidelines EnergyStarRatingLabels(Mandatory)

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page1

LineupTransition
BRAVIA LCD TV - LINE UP
SONY CONFIDENTIAL - DO NOT COPY FY10 MODEL FY11 MODEL Launch Date Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11

LX900 SERIES
KDL60LX900 KDL52LX900
Discontinued Discontinued

HX925 SERIES
KDL65HX925 KDL52HX900
Beg-Sept B S t Ongoing

KDL46HX900

KDL55HX925

Beg-May Discontinued

HX820 SERIES
KDL55HX800 KDL55HX820
Discontinued Beg-May Ongoing

KDL46HX800 KDL46HX820

Beg-May Discontinued

KDL40HX800

NX720 SERIES
KDL60NX810 KDL55NX810 KDL55NX720
Discontinued Ongoing Beg-May B M Discontinued

KDL46NX710 KDL46NX720

Beg-May Discontinued

KDL40NX710 KDL40NX720

Mid-April

EX720 SERIES
Discontinued

KDL60EX700 KDL60EX720

Mid-April Discontinued

KDL55EX710 KDL55EX720

Beg-April Discontinued

KDL46EX710 KDL46EX720

Beg-June Ongoing

KDL40EX710 KDL40EX720

KDL32EX710 KDL32EX720

NewProductFlash SonyAustraliaLimited Discontinued SonyDealerClassified Page2


Beg-April

Beg April Beg-April

LineupTransition
BRAVIA LCD TV - LINE UP
SONY CONFIDENTIAL - DO NOT COPY FY10 MODEL FY11 MODEL Launch Date Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11

EX520 SERIES
KDL46EX520 KDL40EX600
Mid-March Discontinued

KDL32EX600 KDL32EX520

KDL40EX520

Beg-April Discontinued Beg-July

EX500 SERIES
Ongoing Discontinued Discontinued Discontinued

KDL55EX500 KDL46EX500 KDL40EX500 KDL32EX500

EX420 SERIES
KDL32EX420 KDL26EX420
Mid-March Mid-March

CX520 SERIES
KDL40CX520 KDL32EX400
Beg-April Discontinued

KDL32CX320

Mid-March

BX320 SERIES
KDL32BX320 KDL26BX320 KDL22BX320
Mid-March Mid-March Mid-March

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page3

2011BRAVIAProductFlashes

Includes:
TVLineupMatrix BRAVIAProductFlashes AccessoriesMatrix AccessoriesProductFlashes WallBracketMatrix WallBracketProductFlashes

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page4

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page5

HX925Series
HX925
65 55
Includes 2x 3D Glasses

Product Code
KDL65HX925 KDL55HX925

Availability
BegSep BegMay

Screen Size
65/164cm 55/139cm

EAN/BARCODE
4905524734041 4905524734027

Includes Skype Camera

OptionalDisplayStandwithActiveSpeakerSystemSoldSeparately+

SonysOptiContrast Panelincorporating CORNINGsGorillaGlassensuresbrighterimages CORNING G ill Gl b i ht i andbettercontrast,withminimalreflection. GorillaGlassalsohastheaddedbenefitsof providingdurableandascratchresistant surface. Fromtheundisputedleaderin3D,theSony HX925SeriesalsosupportsFullHD3Ddisplay fromBluray,broadcast,PS3andmore. (Includes2x3DGlassesTDGBR250B) (Integrated3DTransmitter) (Integrated 3D Transmitter) ConnecttoahomenetworkviaEthernetor IntegratedWiFi toenjoyanewrangeof SmartTVfeatures.

IntelligentPeakLEDcanproducesuper brightwhitesandthedeepestblacks simultaneouslyonscreen. Whetherit sthenews,sportsormovies, Whether its the news, sports or movies, youcanenjoythesmoothest,mostdetailed movingimageswithMotionflowXR800 technology. Sonysproprietary XRealityPROvideo processoristhemostpowerfulyet,visibly improvingpicturequalityfromallsources, includinghighlycompressedwebvideo.
STEPUPFROMHX820SERIES

UPWARD STYLE

Thestrikingmonolithicdesignlooksgreatboth onandoff.Upto6tiltletsyoupositiontheTV atthemostcomfortableviewingangleevenon lowfurniture.

SMARTTVFEATURES(InternetTV)
Ondemandaccessto20+internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection required:(^RequiresoptionalSkype cameraCMUBR100) TrackIDrecognises songsbeingplayedin TVsoundtracks,givesyouthetrackname, artistnameandalbumnameandfinds thesongsonline. Musicunlimitedwithmorethan6million songsavailable(SubscriptionService).Video ondemandtorentthelatestblockbusters on demand to rent the latest blockbusters directlytoyourTV(Videoondemandcoming soon).

ACCESSORIES
SkypeCameraIncluded (CMUBR100) Optional3DGlasses SoldSeparately (TDGBR250B,TDGBR200B) +OptionalDisplayStandwithActive SpeakerSystem(55SUB551S)55 only.DisplayStand6Tiltonly.Sold Separately

Did You Know? IntelligentPeakLEDvariesbrightnessaccordingtocontent.Itshinesbrightlywhenthepictureisbright,and canfalltoblackwhenthepictureisblack.Individualsegmentsofthepicturecanbeboostedtoroughly doublebrightness,foroutstandingpeakhighlights.

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page6

HX925Series
SPECIFICATION
LCDScreenSize TVSystem ColourSystem

KDL65HX925
65/164cm

KDL55HX925
55/139cm

Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) FullHD(1920x1080) IntelligentPeak LED(FullLEDPanel) Yes Yes (ContrastofMaterials,On/OffConscious) Yes Yes(1x SkypeCameraIncludedCMUBR100) Yes Yes Full HD3DIntegrated+(2x3DGlassesIncludedTDGBR250B) WiFi Integrated Yes Yes Yes Yes Motionflow XR800(200HzFrequencyPanel) XReality PRO Yes Yes Yes Yes 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/ Caption/14:9 Vivid/Standard/Custom/PhotoVivid/PhotoStandard/PhotoOriginal/PhotoCustom/Cinema/GameStandard/ GameOriginal/Graphics/ Sports/Animation Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game SForceFront Surround3D/SMaster 4(1Side,3Rear) 2(Side) 1(Rear) 2(Rear) ( ) Yes 1(Rear) Yes(Windows7Compatible) Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes Swivel|Yes(Left20 /Right20)/ Tilt|Yes (0 6FlexibleTiltRange) Photo/Music/Cinema/Game/Graphics/Sports/Animation Yes Yes Yes Yes AC220240V,50/60Hz TBC TBC TBC TBC TBC TBC TBC TBC RMGD019/TypeAAAx2(BatteriesSupplied) TDGBR200B,TDGBR250B Not Availableon65 SUWL500, SUWL50B SUB551S 178W Approx.1278x771x38(36.4)mm Approx.1278x803x308mm Approx.26.1kg Approx.31.6kg Approx.1431x911x181mm Approx.39kg 300x300mm

Mode el Entert tainment Pictu ureQuality Sound Connectivity OtherFeatures Eco General

VideoSignal NativeDisplayResolution BacklightModule NewGUIMenu MonolithicDesign BRAVIAInternetVideo SkypeReady TrackID Qriocity Full HD3DIntegrated WiFiIntegrated WiFi Integrated WiFiDirect MediaRemote HTMLBrowser BRAVIAInternetWidgets MotionflowTechnology PictureEngine OptiContrast Panel CORNINGGorillaGlass LiveColourTechnology MPEGNoiseReduction ViewingAngle ScreenFormat/Wide Mode PictureMode SoundMode SurroundEffect SForce/SMaster HDMIConnection(s) USB2.0 EthernetConnection(s) CompositeVideoInput(s) p p () HDMIPCInput DigitalAudioOutput(s) DLNACertified USBPlay/USBApplication(s) QuickStart&Viewing BRAVIASync StandSwivel/StandTilt SceneSelect ElectronicProgramGuide(EPG) LightSensor Technology LightSensorTechnology EnergySavingSwitch IntelligentPresenceSensor PresenceSensorWith FaceDetection PowerRequirements PowerConsumption(inOperation) Dimensions(WxHxD)withoutStand(mm) Dimensions(WxHxD)withStand(mm) WeightwithoutStand(kg) WeightwithStand(kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl Optional3D Glasses OptionalDisplayStandw/ActiveSpeaker System OptionalWallmount Bracket

SUWH500,SUWL700,SUWL500,SUWL50B

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page7

HX820Series
HX820
55 46
Includes 2x 3D Glasses

Product Code
KDL55HX820 KDL46HX820

Availability
BegMay BegMay

Screen Size
55/139cm 46/117cm

EAN/BARCODE
4905524734096 4905524734089

DynamicEdgeLEDimprovesonconventional LEDtechnologywithlocaldimmingproducing LED t h l ith l l di i d i betterwhitesandblackssimultaneouslyforan evenbetterpicturequality.


OptionalDisplayStandwithActiveSpeakerSystemSoldSeparately+

Sonysproprietary XRealityPROvideo processoristhemostpowerfulyet,visibly improvingpicturequalityfromallsources, includinghighlycompressedwebvideo. Whetheritsthenews,sportsormovies, youcanenjoythesmoothest,mostdetailed movingimageswithMotionflowXR400 technology. SonysOptiContrast Panelincorporating CORNINGsGorillaGlassensuresbrighterimages andbettercontrast,withminimalreflection. GorillaGlassalsohastheaddedbenefitsof providingdurableandascratchresistant surface. surface
STEPUPFROMNX720SERIES

Fromtheundisputedleaderin3D,theSony HX820SeriesalsosupportsFullHD3Ddisplay fromBluray,broadcast,PS3andmore. (Includes2x3DGlassesTDGBR100B) (Integrated3DTransmitter) ConnecttoahomenetworkviaEthernetor C h k i Eh IntegratedWiFi toenjoyanewrangeofnew SmartTVfeatures.

UPWARD STYLE

Thestrikingmonolithicdesignlooksgreatboth onandoff.Upto6tiltletsyoupositiontheTV atthemostcomfortableviewingangleevenon lowfurniture.

SMARTTVFEATURES(InternetTV)
Ondemandaccessto20+internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection required:(^RequiresoptionalSkype cameraCMUBR100) TrackIDrecognises songsbeingplayedin TVsoundtracks,givesyouthetrackname, artistnameandalbumnameandfinds thesongsonline. Musicunlimitedwithmorethan6millionsongs available(SubscriptionService).Videoon demandtorentthelatestblockbustersdirectly toyourTV.(Videoondemandcomingsoon).

ACCESSSORIES
^OptionalSkype cameraSoldSeparately (CMUBR100) Optional3DGlasses SoldSeparately (TDGBR250B,TDGBR200B)

Did You Know? XRealityPRObuildsontheperformanceofXRealityPictureEnginebyusingatwochipdigital X R lit PRO b ild th f f X R lit Pi t E i b i t hi di it l videoprocessorthatoptimisesHD,SDandlowresolutionvideocontentevenfurther.The originalsignalgoesthroughadatabaseofidealsignalpatternsandidentifiesimagesto enhancethevideotooptimumquality.

+OptionalDisplayStandwithActive SpeakerSystem (55SUB551S,46SUB461S) DisplayStand6Tiltonly.SoldSeparately

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page8

HX820Series
SPECIFICATION
LCDScreenSize TVSystem ColourSystem

KDL55HX820
55/139cm

KDL46HX820
46/117cm

Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) FullHD(1920x1080) DynamicEdge LED Yes Yes (ContrastofMaterials,On/OffConscious) Yes Yes(RequiresOptional SkypeCameraCMUBR100) Yes Yes Full HD3DIntegrated(Includes2x3DGlassesTDGBR100B) WiFiIntegrated WiFi Integrated Yes Yes Yes Yes Motionflow XR400(200HzFrequencyPanel) XReality PRO Yes Yes Yes Yes 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/ Caption/14:9 Vivid/Standard/Custom/PhotoVivid/PhotoStandard/PhotoOriginal/PhotoCustom/Cinema/GameStandard/ GameOriginal/ Graphics/Sports/Animation Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game SForceFront Surround3D/SMaster 4(1Side,3Rear) 2(Side) 1(Rear) 2(Rear) ( ) Yes 1(Rear) Yes(Windows7Compatible) Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes Swivel|Yes(Left20 /Right20)/Tilt|Yes (0 6FlexibleTiltRange) Photo/Music/Cinema/Game/Graphics/Sports/Animation Yes Yes Yes Yes AC220240V,50/60Hz 178W Approx.1280x774x27(25.1)mm Approx.1280x804x305mm Approx.23.2kg Approx.28.3kg Approx.1433x914x170mm Approx.36kg 300x300mm RMGD019/TypeAAAx2(BatteriesSupplied) TDGBR250B,TDGBR200B SUB551S SUWH500/SUWL700/SUWL500/SUWL50B SUB461S 148W Approx1083x663x27(25.3)mm Approx.1083x693x255mm Approx.16.8kg Approx.21.1kg Approx.1241x824x149mm Approx.26kg 300x300mm

Mode el Entert tainment Pictu ureQuality Sound Connectivity OtherFeatures Eco General

VideoSignal NativeDisplayResolution BacklightModule NewGUIMenu MonolithicDesign BRAVIAInternetVideo SkypeReady TrackID Qriocity Full HD3DIntegrated WirelessLANReady/WiFiIntegrated Wireless LAN Ready / WiFi Integrated WiFiDirect MediaRemote HTMLBrowser BRAVIAInternetWidgets MotionflowTechnology PictureEngine OptiContrast Panel CORNINGGorillaGlass LiveColourTechnology MPEGNoiseReduction ViewingAngle ScreenFormat/Wide Mode PictureMode SoundMode SurroundEffect SForce/SMaster HDMIConnection(s) USB2.0 EthernetConnection(s) CompositeVideoInput(s) p p () HDMIPCInput DigitalAudioOutput(s) DLNACertified USBPlay/USBApplication(s) QuickStart&Viewing BRAVIASync StandSwivel/StandTilt SceneSelect ElectronicProgramGuide(EPG) LightSensorTechnology EnergySavingSwitch PresenceSensorwithFace Detection IntelligentPresenceSensor PowerRequirements PowerConsumption(inOperation) Dimensions(WxHxD)withoutStand(mm) Dimensions(WxHxD)withStand(mm) WeightwithoutStand(kg) WeightwithStand(kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl Optional3D Glasses OptionalDisplayStandw/ActiveSpeaker System OptionalWallmount Bracket

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page9

NX720Series
NX720
55 55 46 46 40 40
Includes 2x 3D Glasses

Product Code
KDL55NX720 KDL46NX720 KDL40NX720

Availability
BegMay BegMay BegApr

Screen Size
55/139cm 46/117cm 40/102cm

EAN/BARCODE
4905524734256 4905524734232 4905524734195

6
OptionalDisplayStandwithActiveSpeakerSystemSoldSeparately+

UPWARD STYLE

Thestrikingmonolithicdesignlooksgreatboth onandoff.Upto6tiltletsyoupositiontheTV atthemostcomfortableviewingangle. Fromtheundisputedleaderin3D,theSony NX720SeriesalsosupportsFullHD3Ddisplay fromBluray,broadcast,PS3andmore. (Includes2x3DGlassesTDGBR100B) (Integrated3DTransmitter) SonysproprietaryXRealityvideo processor,visiblyimprovingpicturequality fromallvideosources. Whetheritsthenews,sportsormovies, youcanenjoythesmoothest,mostdetailed movingimageswithMotionflowXR200 technology.

DynamicEdgeLEDimproveson conventionalLEDtechnologywithlocal dimmingproducingbetterwhitesandblacks simultaneouslyforanevenbetterpicture quality.(KDL40NX720isEdgeLED) SonysOptiContrast Panelincorporating CORNINGsGorillaGlassensuresbrighterimages andbettercontrast,withminimalreflection. GorillaGlassalsohastheaddedbenefitsof providingdurableandascratchresistant surface. ConnecttoahomenetworkviaEthernet orIntegratedWiFi toenjoyanewrangeof SmartTVFeatures. S t TV F t
STEPUPFROMEX720SERIES

SMARTTVFEATURES(InternetTV)
Ondemandaccessto20+internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection y required:(^RequiresoptionalSkype cameraCMUBR100)

TrackIDrecognises songsbeingplayedin TVsoundtracks,givesyouthetrackname, artistnameandalbumnameandfinds thesongsonline. Musicunlimitedwithmorethan6millionsongs available(SubscriptionService).Videoon available (Subscription Service). Video on demandtorentthelatestblockbustersdirectly toyourTV(Videoondemandcomingsoon).

ACCESSORIES
^OptionalSkype CameraSoldSeparately (CMUBR100) Optional3DGlasses SoldSeparately (TDGBR250B,TDGBR200B) +OptionalDisplayStandwithActive SpeakerSystem(55SUB551S,46 SUB461S,40SUB401S) DisplayStand6Tiltonly.SoldSeparately

Did You Know?


SonysOptiContrast P S O tiC t t PanelincorporatesCORNINGsGorillaGlasstoprovidebrighterimagesandbettercontrast li t CORNING G ill Gl t id b i ht i d b tt t t underallconditions,whilstreducingthegapbetweenpanelandLCDscreentominimisereflection.Inaddition, thefrontpanelismoredurableandresistanttoscratchesthanconventionalscreens

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page10

NX720Series
SPECIFICATION
LCDScreenSize TVSystem ColourSystem

KDL55NX720
55/139cm

KDL46NX720
46/117cm Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) FullHD(1920x1080) DynamicEdge LED Yes Yes (ContrastofMaterials,On/OffConscious) Yes Yes(RequiresOptional Skype CameraCMUBR100) Yes Yes Full HD3DIntegrated(Includes2x3DGlassesTDGBR100B) WiFi Integrated Yes Yes Yes Yes Motionflow XR200(100HzFrequencyPanel) XReality Yes Yes Yes Yes 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/ Caption/14:9

KDL40NX720
40/102cm

Mode el

VideoSignal NativeDisplayResolution BacklightModule NewGUIMenu MonolithicDesign BRAVIAInternetVideo SkypeReady TrackID Qriocity Full HD3DIntegrated WiFi Integrated Integrated WiFiDirect MediaRemote HTMLBrowser BRAVIAInternetWidgets MotionflowTechnology PictureEngine

EdgeLED(40)

Entert tainment Pictu ureQuality

OptiContrast Panel CORNINGGorillaGlass LiveColourTechnology MPEGNoiseReduction ViewingAngle ScreenFormat/Wide Mode PictureMode

Vivid/Standard/Custom/PhotoVivid/PhotoStandard/PhotoOriginal/PhotoCustom/Cinema/GameStandard/ GameOriginal/Graphics/Sports/ Animation Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game SForceFront Surround3D/SMaster 4(1Side,3Rear) 2(Side) 1(Rear) 2(Rear) ( ) Yes 1(Rear) Yes(Windows7Compatible) Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes Swivel|Yes(Left20 /Right20)/Tilt|Yes (0 6FlexibleTiltRange) Photo/Music/Cinema/Game/Graphics/Sports/Animation Yes Yes Yes Yes AC220240V,50/60Hz 181W Approx.1281x774x27(25.1)mm Approx.1281X805X308mm Approx.23.1kg Approx.28.3kg Approx.1433X914X170mm Approx.36kg 300x300mm 122W Approx.1084x663x27(25.3)mm Approx.1084x694x258mm Approx.15.8kg Approx.20.2kg Approx.1241x824x149mm Approx.26kg 300x300mm RMGD019/TypeAAAx2(BatteriesSupplied) TDGBR250B,TDGBR200B SUB551S SUB461S SUWH500/SUWL700/SUWL500/SUWL50B SUB401S 119W Approx.949x587x27(25.3)mm Approx.949x618x215mm Approx.13.1kg Approx.17.0kg Approx.1117x686x122mm Approx.22kg 300x300mm

Sound Connectivity OtherFeatures Eco Ge eneral

SoundMode SurroundEffect SForce/SMaster HDMIConnection(s) USB2.0 EthernetConnection(s) CompositeVideoInput(s) p p () HDMIPCInput DigitalAudioOutput(s) DLNACertified USBPlay/USBApplication(s) QuickStart&Viewing BRAVIASync StandSwivel/StandTilt SceneSelect ElectronicProgramGuide(EPG) LightSensorTechnology EnergySavingSwitch PresenceSensorwithFaceDetection AmbientSensor PowerRequirements PowerConsumption(inOperation) Dimensions(WxHxD)withoutStand(mm) Dimensions(WxHxD)withStand(mm) WeightwithoutStand(kg) WeightwithStand(kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl Optional3D Glasses OptionalDisplayStandw/ActiveSpeaker System OptionalWallmount Bracket

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page11

EX720Series
EX720
60 60 55 55 46 46 40 40 32 32

Product Code
KDL60EX720 KDL55EX720 KDL46EX720 KDL40EX720 KDL32EX720

Availability
MidApr BegApr BegJun BegApr BehApr

Screen Size
60/153cm 55/139cm 46/117cm / 40/102cm 32/81cm

EAN /BARCODE
4905524736199 4905524734553 4905524734515 4905524734478 4905524734454

Fromtheundisputedleaderin3D,the SonyEX720SeriesalsosupportsFullHD 3DdisplayfromBluray,broadcast,PS3 andmore.(Requiresoptional3DGlasses TDGBR250B&TDGBR200B) TDGBR250B & TDGBR200B) (Integrated3DTransmitter) Whetheritsthenews,sportsormovies, youcanenjoythesmoothest,mostdetailed movingimageswithMotionflowXR200 technology. SonysproprietaryXRealityvideo processor,visiblyimprovingpicturequality fromallvideosources.
STEPUPFROMEX520SERIES

EdgeLEDallowsultraslimscreen dimensionsbyarranginghighbrightness LEDsatthetopandbottomoftheLCD panel,ratherthanbehindthescreen. ConnecttoahomenetworkviaEthernetor WirelessLANtoenjoyanewrangeofnewSmart TVfeatures:(*RequiresoptionalWiFiAdapter UWABR100)

SMARTTVFEATURES(InternetTV)
Ondemandaccessto20+internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection required:(^RequiresoptionalSkype q ( q p yp cameraCMUBR100) TrackIDrecognises songsbeingplayedin TVsoundtracks,givesyouthetrackname, artistnameandalbumnameandfinds thesongsonline. Musicunlimitedwithmorethan6millionsongs available(SubscriptionService).Videoon demandtorentthelatestblockbustersdirectly demand to rent the latest blockbusters directly toyourTV(Videoondemandcomingsoon).

ACCESSORIES
^OptionalSkype CameraSoldSeparately (CMUBR100) *OptionalWiFiAdapter SoldSeparately (UWABR100) Optional3DGlassesSold Separately (TDGBR250B,TDGBR200B)

Did You Know?


TheEX720SeriesistheentryFullHD3DTVinthe2011range.ThankstoBRAVIAshighframerate h h ll h h k h hf technologycombinedwithactiveglasses,Sony3DTVscanachieveaFullHD1080resolutionsoyoucan enjoymovies,gamesandmemoriesfrom3DHandycamssuchasHDRTD10withoutsacrificingany resolution.

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page12

EX720Series
SPECIFICATION
LCDScreenSize TVSystem ColourSystem

KDL60EX720
60/152.5cm

KDL55EX720
55/138.8cm

KDL46EX720
46/116.8cm

KDL40EX720
40/101.6cm

KDL32EX720
32/80.1cm

Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) FullHD(1920x1080) EdgeLED Yes Yes (ContrastofMaterials) Yes Yes(RequiresOptional SkypeCameraCMUBR100) Yes Yes Full HD3DIntegrated(RequiresOptional3DGlassesTDGBR100BorTDGBR50B) WirelessLANReady(RequiresOptional WiFiAdapterUWABR100) Wireless LAN Ready (Requires Optional WiFi Adapter UWABR100) Yes(RequiresOptional WiFiAdapterUWABR100) Yes Yes Yes Motionflow XR200(100HzFrequencyPanel) XReality Yes Yes 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/ Caption/14:9 Vivid/Standard/Custom/PhotoVivid/PhotoStandard/PhotoOriginal/PhotoCustom/Cinema/GameStandard/ GameOriginal/Graphics/Sports/Animation Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game SForceFront Surround3D/SMaster 4(1Side,3Rear) 2(Side) 1(Rear) 2(Rear) Yes 1(Rear) Yes(Windows7Compatible) Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes Swivel|Yes(Left20 /Right20)/Tilt|Yes (0 6FlexibleTiltRange) Photo/Music/Cinema/Game/Graphics/Sports/Animation Yes Yes Yes AC220240V,50/60Hz 167W Approx.1389x839x41(29.0) mm Approx.1389x869x320mm Approx.25.3Kg Approx.31.6Kg Approx.1477x944x214mm Approx.39.0kg 400x300mm 166W Approx. 1269x769x41(28.5)mm Approx. 1269x799x315mm Approx.20.2kg Approx.25.4kg Approx. Approx 1443x909x174mm Approx.32kg 300x300mm 121W Approx. 1078x660x42(29.8)mm Approx. 1078x690x260mm Approx.14.3kg Approx.17.9kg Approx. Approx 1176x828x138mm Approx.23kg 300x300mm RMGD019/TypeAAAx2(BatteriesSupplied) TDGBR250B, TDGBR200B SUWL500/SUWL50B 116W Approx. 943x586x42(29.5)mm Approx. 943x616x250mm Approx.11.2kg Approx.14.4kg Approx. Approx 1111x683x134mm Approx.19 kg 300x300mm 93W Approx.755x480x42(30)mm Approx.755x510x216mm Approx.7.7kg Approx.10.4kg Approx. Approx 853x632x134mm Approx.14kg 200x200mm

Mode el Entert tainment Pic ctureQuality Sound C Connectivity OtherFeatures Ec co Ge eneral

VideoSignal NativeDisplayResolution BacklightModule NewGUIMenu MonolithicDesign BRAVIAInternetVideo SkypeReady TrackID Qriocity Full HD3DIntegrated WirelessLANReady Wireless LAN Ready WiFiDirect MediaRemote HTMLBrowser BRAVIAInternetWidgets MotionflowTechnology PictureEngine OptiContrast Panel LiveColourTechnology MPEGNoiseReduction ViewingAngle ScreenFormat/Wide Mode PictureMode SoundMode SurroundEffect SForce/SMaster HDMIConnection(s) USB2.0 EthernetConnection(s) CompositeVideoInput(s) HDMIPCInput p DigitalAudioOutput(s) DLNACertified USBPlay/USBApplication(s) QuickStart&Viewing BRAVIASync StandSwivel/StandTilt SceneSelect ElectronicProgramGuide(EPG) LightSensorTechnology EnergySavingSwitch PresenceSensor AmbientSensor PowerRequirements PowerConsumption(inOperation) Dimensions(WxHxD)withoutStand (mm) Dimensions(WxHxD)withStand (mm) WeightwithoutStand(kg) WeightwithStand(kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl Optional 3D Glasses OptionalWallmount Bracket

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page13

EX520Series
EX520
46 46 40 40 32 32
Product Code Availability Screen Size EAN /BARCODE

KDL46EX520 KDL40EX520 KDL32EX520

MidMar BegApr BegJul

46/117cm 40/101cm 32 / 81cm 32/81cm

4905524737271 4905524737257 4905524737233

FullHD(1920x1080)Upto5times theresolutionofDVD.PerfectforBlu raymoviesandgamesfortheultimate HighDefinitionHomeEntertainment experience. experience SonysproprietaryXRealityvideo processor,visiblyimprovingpicturequality fromallvideosources.


STEPUPFROMEX420SERIES

EdgeLEDallowsultraslimscreen dimensionsbyarranginghighbrightness LEDsatthetopandbottomoftheLCD panel,ratherthanbehindthescreen. ConnecttoahomenetworkviaEthernetor WirelessLANtoenjoyanewrangeofnewSmart TVfeatures:(*RequiresoptionalWiFiAdapter UWABR100)

SMARTTVFEATURES(InternetTV)
Ondemandaccessto20+internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection required:(^RequiresoptionalSkype cameraCMUBR100) k b l d TrackIDrecognises songsbeingplayedin TVsoundtracks,givesyouthetrackname, artistnameandalbumnameandfinds thesongsonline. Musicunlimitedwithmorethan6millionsongs available(SubscriptionService).Videoon demandtorentthelatestblockbustersdirectly toyourTV(Videoondemandcomingsoon).

ACCESSORIES
^OptionalSkype CameraSoldSeparately (CMUBR100) *OptionalWiFiAdapter SoldSeparately (UWABR100)

Did You Know?


In2011SonyhasintroducedanewGUIplatformforBRAVIAavailableonallseriesexceptBXSeries.New GUIisfasterthanpreviousXMB&mainpicturecontinueswhilstnavigatingthemenusystem.

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page14

EX520Series
SPECIFICATION
LCDScreenSize TVSystem ColourSystem

KDL46EX520
46/116.8cm

KDL40EX520
40/101cm Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) 480i 480 576i 576 720 1080i 1080 (HD i l bl ) FullHD(1920x1080) EdgeLED Yes Yes (ContrastofMaterials) Yes Yes(RequiresOptional SkypeCameraCMUBR100) Yes Yes WirelessLANReady(RequiresOptional WiFiAdapterUWABR100) Yes(RequiresOptional WiFiAdapterUWABR100) Yes Yes Yes (50Hz FrequencyPanel) XReality Yes Yes Yes Yes 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/ Caption/14:9

KDL32EX520
32/80.1cm

Mode el Entertainment Pict tureQuality

VideoSignal Vid Si l NativeDisplayResolution BacklightModule NewGUIMenu MonolithicDesign BRAVIAInternetVideo SkypeReady TrackID Qriocity Full HD3D WirelessLANReady/WiFi WiFiDirect MediaRemote HTMLBrowser BRAVIAInternetWidgets MotionflowTechnology PictureEngine OptiContrast Panel LiveColourTechnology AdvanceContractEnhancer(ACE) MPEGNoiseReduction 24pTrueCinema Technology 24p True CinemaTechnology ViewingAngle ScreenFormat/Wide Mode PictureMode

Vivid/Standard/Custom/PhotoVivid/PhotoStandard/PhotoOriginal/PhotoCustom/Cinema/GameStandard/ GameOriginal/Graphics/Sports/Animation Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game SForceFront Surround3D/SMaster 4(1Side,3Rear) 2(Side) 1(Rear) 2(Rear) ( ) Yes 1(Rear) 1(Side) Yes Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes Yes Yes Swivel|Yes(Left20 /Right20)/Tilt|Yes (0 6FlexibleTiltRange) Photo/Music/Cinema/Game/Graphics/Sports/Animation Yes Yes Yes AC220240V,50/60Hz 100W Approx.1078x660x42(29.8)mm Approx. 078x690x 60 mm Approx.1078x690x260mm Approx.14.2kg Approx.17.8kg Approx.1176x828x138mm Approx.23kg 300x300mm 99W Approx.943x586x42(29.5)mm Approx.943x616x250mm Approx. 943x616x250 mm Approx.11.2kg Approx.14.4kg Approx.1111x683x134mm Approx.19kg 300x300mm RMGD020/TypeAAAx2(BatteriesSupplied) SUWL500/SUWL50B 75W Approx.755x480x42(30)mm Approx.755x510x216mm Approx. 755x510x216 mm Approx.7.7kg Approx.10.2kg Approx.853x632x134mm Approx.14kg 200x200mm

Sound Conne ectivity O OtherFeatures Eco General

SoundMode SurroundEffect SForce/SMaster HDMIConnection(s) USB2.0 EthernetConnection(s) p p () CompositeVideoInput(s) HDMIPCInput DigitalAudioOutput(s) HeadphoneOutput(s) DLNACertified(Windows7Compatible) USBPlay/USBApplication(s) QuickStart&Viewing BRAVIASync PictureFrameMode PAP(Picture andPicture) PIP(PictureinPicture) StandSwivel/StandTilt SceneSelect ElectronicProgramGuide(EPG) LightSensorTechnology EnergySavingSwitch PresenceSensor PowerRequirements PowerConsumption(inOperation) Dimensions(WxHxD)withoutStand(mm) Dimensions(WxHxD)withStand(mm) Dimensions (WxHxD) with Stand (mm) WeightwithoutStand(kg) WeightwithStand(kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl OptionalWallmount Bracket

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page15

EX420Series
EX420
32 32 26 26
Product Code Availability Screen Size EAN /BARCODE

KDL32EX420 KDL26EX420

MidMar MidMar

32/80cm 26/67cm

4905524737066 4905524737042

NewLook StandDesign (EaselStand)


EdgeLEDallowsultraslimscreen dimensionsbyarranginghighbrightness LEDsatthetopandbottomoftheLCD panel,ratherthanbehindthescreen. panel rather than behind the screen SonysproprietaryXRealityvideo processor,visiblyimprovingpicturequality fromallvideosources.
STEPUPFROMCX520SERIES

ConnecttoahomenetworkviaEthernetor WirelessLANtoenjoyanewrangeofnewSmart TVfeatures:(*RequiresoptionalWiFiAdapter UWABR100)

WXGA(HD)
1366X768

HighDefinitionResolutionperfectforsmall screenLCDTVs.WXGAdisplaysarecapable ofdeliveringstateoftheart1366x768 widescreenresolutionswithanaspect ratioof16:9 Amoregracious,moreelegantwayto supportthetelevision.Minimalistdesign reducesthevisualpresenceofthestand, emphasising thetelevisioninstead.

EaselStand

SMARTTVFEATURES(InternetTV) SMART TV FEATURES (Internet TV)


Ondemandaccessto20+internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection required:(^RequiresoptionalSkype cameraCMUBR100) TrackIDrecognises songsbeingplayedin TVsoundtracks,givesyouthetrackname, artistnameandalbumnameandfinds thesongsonline. Musicunlimitedwithmorethan6millionsongs available(SubscriptionService).Videoon demandtorentthelatestblockbustersdirectly toyourTV(Videoondemandcomingsoon). to your TV (Video on demand coming soon)

ACCESSORIES
^OptionalSkypeCamera SoldSeparately (CMUBR100) *OptionalWiFi AdapterSoldSeparately (UWABR100)

Did You Know?


XRealityPictureEnginewasdevelopedbySonytoenhancelowresolutionwebvideo.Enjoy remarkablyclean,clear,lifelikepictureswhetheryourewatchingdazzling1080p,lowresolution webvideooranythinginbetween.

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page16

EX420Series
SPECIFICATION
LCDScreenSize TVSystem ColourSystem

KDL32EX420
32/80cm

KDL26EX420
26/66.1cm Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M

NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) p p p p( g p ) WXGA(HD) EdgeLED Yes Yes (ContrastofMaterials) Yes Yes(RequiresOptional SkypeCameraCMUBR100) Yes Yes WirelessLANReady(RequiresOptional WiFiAdapterUWABR100) Yes(RequiresOptional WiFi Ad t UWABR100) Y (R i O ti l WiFiAdapterUWABR100) Yes Yes Yes (50Hz FrequencyPanel) XReality Yes Yes Yes Yes 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/ Caption/14:9 Vivid/Standard/Custom/PhotoVivid/PhotoStandard/PhotoOriginal/PhotoCustom/Cinema/GameStandard/ GameOriginal/Graphics/ Sports/Animation Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game SForceFront Surround3D/SMaster 4(1Side,3Rear) 2(Side) 1(Rear) 2(Rear) Yes Y 1(Rear) 1(Side) Yes Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes Yes Yes Swivel|Yes(Left15 /Right15)/Tilt|Yes (0 6Flexible) Yes Yes Yes AC220240V,50/60Hz 75W Approx.755x482x42(30)mm Approx.755x498x216mm Approx.7.7kg Approx.9.9kg Approx 9 9 kg Approx.983x587x161mm Approx.14kg 200x200mm RMGD020/TypeAAAx2(BatteriesSupplied) SUWL500/SUWL50B SUWL100 49W Approx.631x406x42(33.2)mm Approx.631x421x182mm Approx.6.1kg Approx.7.2kg Approx 7 2 kg Approx.718x499x134mm Approx.10kg 200x200mm /Tilt|Yes(0 62Positions) Photo/Music/Cinema/Game/Graphics/Sports/Animation 2(Rear)

Mod del Entertainment Pic ctureQuality Sound Connectivity OtherFeatures Eco Gene eral

VideoSignal g NativeDisplayResolution BacklightModule NewGUIMenu MonolithicDesign BRAVIAInternetVideo SkypeReady TrackID Qriocity Full HD3D WirelessLANReady WiFiDirect WiFi Di t MediaRemote HTMLBrowser BRAVIAInternetWidgets MotionflowTechnology PictureEngine OptiContrast Panel LiveColourTechnology AdvanceContractEnhancer(ACE) MPEGNoiseReduction 24pTrueCinemaTechnology ViewingAngle ScreenFormat/Wide Mode PictureMode SoundMode SurroundEffect SForce/SMaster HDMIConnection(s) USB2.0 EthernetConnection(s) CompositeVideoInput(s) HDMIPCInput HDMI PC I DigitalAudioOutput(s) HeadphoneOutput(s) DLNACertified(Windows7Compatible) USBPlay/USBApplication(s) QuickStart&Viewing BRAVIA Sync PictureFrameMode PAP(Picture andPicture) PIP(PictureinPicture) StandSwivel/StandTilt SceneSelect ElectronicProgramGuide(EPG) LightSensorTechnology EnergySavingSwitch PresenceSensor PowerRequirements PowerConsumption(inOperation) Dimensions(WxHxD)withoutStand(mm) Dimensions(WxHxD)withStand(mm) WeightwithoutStand(kg) WeightwithStand(kg) Weight with Stand (kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl OptionalWallmount Bracket

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page17

CX520Series
CX520
40 40 32 32
Product Code KDL40CX520 KDL32CX520 Availability BegApr MidMar Screen Size 40/102cm 32/81cm EAN/BARCODE 4905524737523 4905524737493

SonysproprietaryXRealityvideo processor,visiblyimprovingpicturequality fromallvideosources. ConnecttoahomenetworkviaEthernetor WirelessLANtoenjoyanewrangeofnewSmart TVfeatures:(*RequiresoptionalWiFiAdapter UWABR100)


STEPUPFROMBX320SERIES

FullHD(1920x1080)Upto5times theresolutionofDVD.PerfectforBlu raymoviesandgamesfortheultimate HighDefinitionHomeEntertainment g experience.

SMARTTVFEATURES(InternetTV) SMART TV FEATURES (Internet TV)


Ondemandaccessto20+internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection required:(^RequiresoptionalSkype cameraCMUBR100) TrackIDrecognises songsbeing playedinTVsoundtracks,givesyouthe trackname,artistnameandalbum nameandfindsthesongsonline. Musicunlimitedwithmorethan6million songsavailable(SubscriptionService).Videoon demandtorentthelatestblockbustersdirectly toyourTV(Videoondemandcomingsoon). to your TV (Video on demand coming soon)

ACCESSORIES
^OptionalSkypeCamera SoldSeparately (CMUBR100) *OptionalWiFi AdapterSoldSeparately (UWABR100)

Did You Know?


Skype isavailableonallseriesexcepttheBXSeries.Skypeenablescrispandclearpicture qualityinHDsignal.(SkypeReadyTVsrequireanoptionalSkypeCamera(CMUBR100),sold separately).WithSkypeyoucancallotherfriendsonSkypearoundtheworldforfree. (Internet
connectionrequired).

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page18

CX520Series
SPECIFICATION
LCDScreenSize TVSystem ColourSystem

KDL40CX520
40/101.6cm

KDL32CX520
32/80.1cm Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M

NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) 480i 480 576i 576 720 1080i 1080 (HD i l bl ) FullHD(1920x1080) CCFL Backlight Yes Yes (ContrastofMaterials) Yes Yes(RequiresOptional SkypeCameraCMUBR100) Yes Yes WirelessLANReady(RequiresOptional WiFiAdapterUWABR100) y( q p p ) Yes(RequiresOptional WiFiAdapterUWABR100) Yes Yes (50Hz FrequencyPanel) XReality Yes Yes Yes Yes 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/ Caption/14:9 Vivid/Standard/Custom/PhotoVivid/PhotoStandard/PhotoOriginal/PhotoCustom/Cinema/GameStandard/ GameOriginal/Graphics/ Sports/Animation Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game SForceFront Surround3D 4(1Side,3Rear) 2(Side) 1(Rear) 2(Rear) 2 (Rear) Yes 1(Rear) 1(Side) Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes Yes Yes Yes(Left20 /Right20)/ Photo/Music/Cinema/Game/Graphics/Sports/Animation Yes Yes Yes AC220240V,50/60Hz 172W Approx.0.25W(NormalStandby) Approx.991x606x71mm Approx.1158x692x166mm Approx. 1158x692x16 6 mm Approx.12.9kg Approx.16.3kg Approx.1158x692x166mm Approx.20kg 300x300mm RMGD020/TypeAAAx2 SUWL500/SUWL50B SUWL500/SUWL50B Approx.799X502X70mm Approx.799X532X230mm Approx 799X532X230 mm Approx.8.7kg Approx.11.4kg Approx.942X630X165mm Approx.15kg 200x200mm 109W

Mode el Enter rtainment Pictu ureQuality Sound Conne ectivity O OtherFeatures Eco General

VideoSignal Vid Si l NativeDisplayResolution BacklightModule NewGUIMenu MonolithicDesign BRAVIAInternetVideo SkypeReady TrackID Qriocity Full HD3D WirelessLANReady y WiFiDirect MediaRemote HTMLBrowser BRAVIAInternetWidgets MotionflowTechnology PictureEngine OptiContrast Panel LiveColourTechnology AdvanceContractEnhancer(ACE) MPEGNoiseReduction 24pTrueCinemaTechnology 24p True Cinema Technology ViewingAngle ScreenFormat/Wide Mode PictureMode SoundMode SurroundEffect SForce HDMIConnection(s) USB2.0 EthernetConnection(s) CompositeVideoInput(s) Composite Video Input(s) HDMIPCInput DigitalAudioOutput(s) HeadphoneOutput(s) DLNACertified(Windows7Compatible) USBPlay/USBApplication(s) QuickStart&Viewing BRAVIASync PictureFrameMode PAP(Picture andPicture) PIP(PictureinPicture) StandSwivel/TiltAngle SceneSelect ElectronicProgramGuide(EPG) LightSensorTechnology EnergySavingSwitch PresenceSensor PowerRequirements PowerConsumption(inOperation) PowerConsumption(inStandby) Dimensions(WxHxD)withoutStand(mm) Dimensions(WxHxD)withStand(mm) Dimensions (WxHxD) with Stand (mm) WeightwithoutStand(kg) WeightwithStand(kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl /Batteries(Supplied) OptionalWallmount Bracket

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page19

BX320Series
BX320
32 32 26 26 22 22

Product Code KDL32BX320 KDL26BX320 KDL22BX320

Availability MidMar MidMar MidMar

Screen Size 32/80cm 26/67cm / 22/55cm

EAN /BARCODE 4905524737820 4905524737813 4905524737806

Between2010and2013Australiawillbe switchingtodigitalTV.Thiswillhappen progressivelyacrossAustralia. BRAVIASyncallowsyoutolinkyourBRAVIA TVwithotherSonyaudiovisualproducts, enablingconnecteddevicestobe controlledusingthesameTVsremote.

WXGA(HD)
1366X768

HighDefinitionResolutionperfectforsmall screenLCDTVs.WXGAdisplaysarecapable LCD TV WXGA di l bl ofdeliveringstateoftheart1366x768 widescreenresolutionswithanaspect ratioof16:9

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page20

BX320Series
SPECIFICATION
LCDScreenSize TVSystem y Model ColourSystem VideoSignal NativeDisplayResolution BacklightModule MonolithicDesign MotionflowTechnology VideoProcessing Pictu ureQuality LiveColourTechnology AdvanceContractEnhancer(ACE) MPEGNoiseReduction 24pTrueCinemaTechnology ViewingAngle ScreenFormat/Wide Mode PictureMode Sound SoundMode SurroundEffect SonyOriginalSurround HDMIConnection(s) USB2.0 Conn nectivity EthernetConnection(s) CompositeVideoInput(s) HDMIPCInput DigitalAudioOutput(s) HeadphoneOutput(s) DLNA Certified USBPlay/USBApplication(s) BRAVIA Sync OtherFeatures PAP(Picture andPicture) PIP(PictureinPicture) StandSwivel/TiltAngle SceneSelect ElectronicProgramGuide(EPG) Electronic Program Guide (EPG) ParentalControl/OnScreenClock SleepTimerandOn/OffTimer EcoSettings LightSensorTechnology EnergySavingSwitch Presence Sensor /WithFaceDetection PowerSavingMode PowerRequirements PowerConsumption(inOperation) Dimensions(WxHxD)withoutStand(mm) Dimensions(WxHxD)withStand(mm) General WeightwithStand(kg) WeightwithoutStand(kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl OptionalWallmount Bracket SUWL50B 115W Approx.800x496x91(85)mm Approx.800x528x220mm Approx.10.7kg Approx.9.1kg Approx.884x584x182mm Approx.13kg 200x200mm 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/14:9 Vivid/Standard/Custom/Cinema/ Photo/Sports/Game/Graphics Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game 2(Rear) 1(Side) 1 (Side) Yes 1(Rear) 1(Side) Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes No/No Auto,Cinema,Sports,Photo,Music,Game,Graphics Yes Yes/No Yes/No Yes AC220240V,50/60Hz 90W Approx.668x424x91(85)mm Approx.668x455x220mm Approx.8.8kg Approx.7.3kg Approx.744x511x182mm Approx.11kg 200x100mm RMED046/TypeAAx2(BatteriesSupplied) SUWL100 SUWL100 55W Approx.551x363x61(60)mm Approx.551x393x215mm Approx.6.2kg Approx.5.6kg Approx.617x451x141mm Approx.8kg 100x100mm

KDL32BX320
32/80cm

KDL26BX320
26/67cm g g Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) WXGA(HD) CCFL Backlight Yes (ContrastofMaterials) (50Hz FrequencyPanel) Yes Yes Yes Yes

KDL22BX320
22/55cm

170 (Right/Left),160 (Up/Down)

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page21

TDGBR250B
RechargeableActiveShutter3DGlasses(RegularSize): LX900 TDGBR250B TDGBR250B
FrontView:TDGBR250B

SideView:TDGBR250B

Alsoworkswith2010BRAVIA3DTVs

Howtochargebattery:
1.Turnthe3DGlassespoweroff; 2.TurntheTVpoweron; 3.Connectthe3DGlassestotheTVwiththesuppliedUSBcable. 3 Connect the 3D Glasses to the TV with the supplied USB cable

1.PowerButton Poweron:Pressonce Poweroff:Holdpowerbuttondownfor2seconds (LEDflashesthreetimes andturnsoff) Auto power off: More than 5 minutes without IR signal and turns off) *Autopoweroff:Morethan5minuteswithoutIRsignal 2.LEDindicator Whenoperating,theindicatorlightsupgreen. Flashesonceevery2seconds:Normaloperation Flashesthreetimesevery3seconds:Lowbattery Chargethebattery Whencharging,theLEDindicatorlightsupyellow.(Whenchargeis completed,theindicatorturnsoff.) 3.IRSensor ReceivingIR(infrared)signalsareemittedfromthefrontofthe3DSync Transmitter. IRsentryanglediffersaccordingtodistanceand/orusageenvironment. 4.USBconnector 4 USB t Whencharging,openthecover.

Description ModelNumber EAN/Barcode Dimensions(WxHx D Di i (W H Dmm) ) Weight BatteryType Operating Time

3DGlasses(RegularSize) TDGBR250B 4905524756661 174x44x185mm 174 44 185 59g Builtinlithiumionrechargeablebattery Approx.30Hours

ApplicableBRAVIAModels

2011Series HX925Series HX820 Series NX720Series NX720 S i EX720Series 2010Series LX900Series HX900Series HX800Series NX810Series NX710Series NX710 Series

PLEASENOTE:Rechargeable3DGlasseswillbeavailablefromMay2011
*Thebatterylifewillvarybasedonusagepatterns,environmentalcondition(temperature)andthebatterybrand(s).

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page23

TDGBR200B
RechargeableActiveShutter3DGlasses(SmallSize): LX900 TDGBR200B

FrontView:TDGBR200B

SideView:TDGBR200B

Alsoworkswith2010BRAVIA3DTVs

Howtochargebattery:
1.Turnthe3DGlassespoweroff; 2.TurntheTVpoweron; 3.Connectthe3DGlassestotheTVwiththesuppliedUSBcable. 3 Connect the 3D Glasses to the TV with the supplied USB cable

1.PowerButton Poweron:Pressonce Poweroff:Holdpowerbuttondownfor2seconds (LEDflashesthreetimes andturnsoff) Auto power off: More than 5 minutes without IR signal and turns off) *Autopoweroff:Morethan5minuteswithoutIRsignal 2.LEDindicator Whenoperating,theindicatorlightsupgreen. Flashesonceevery2seconds:Normaloperation Flashesthreetimesevery3seconds:Lowbattery Chargethebattery Whencharging,theLEDindicatorlightsupyellow.(Whenchargeis completed,theindicatorturnsoff.) 3.IRSensor ReceivingIR(infrared)signalsareemittedfromthefrontofthe3DSync Transmitter. IRsentryanglediffersaccordingtodistanceand/orusageenvironment. 4.USBconnector 4 USB t Whencharging,openthecover.

Description ModelNumber EAN/Barcode Dimensions(WxHx D Di i (W H Dmm) ) Weight BatteryType Operating Time

3D Glasses(SmallSize) TDGBR200B 4905524756760 167x44x168mm 167 44 168 55g Builtinlithiumionrechargeablebattery Approx.30Hours

ApplicableBRAVIAModels

2011Series HX925Series HX820 Series NX720Series NX720 S i EX720Series 2010Series LX900Series HX900Series HX800Series NX810Series NX710Series NX710 Series

PLEASENOTE:Rechargeable3DGlasseswillbeavailablefromMay2011
*Thebatterylifewillvarybasedonusagepatterns,environmentalcondition(temperature)andthebatterybrand(s).

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page24

TDGBR100B
ActiveShutter3DGlasses:TDGBR100B LX900
1 SlideSwitch Settheswitchforacomfortablefit. 2 BatteryCover Detachthecoverwhenreplacingthebattery. 3 LEDindicator Flashesonceevery3seconds:Poweron Flashesthreetimesevery3seconds:Lowbattery:Battery Flashes three times every 3 seconds: Low battery: Battery capacityisalmostrunningout. Flashesthreetimes:Poweroff 4 IR Sensor Receivessignalsfromthe3DTransmitter. 5 PowerButton Poweron:Pressonce Poweroff:Holdpowerbuttondownfor2seconds *Autopoweroff:Morethan5minuteswithoutIR signal Nosepad 6 Nose pad Adjustthenosepadforacomfortablefit. 7 Templeframes Youcanbend(adjust)thetempleframesforacomfortablefit. 1xCR2032 batteryincluded

TDGBR100B(Colour:Black)

rearview(TDGBR100B)

frontview(TDGBR100B)

Howtochangebattery:

1xPouchincluded Description ModelNumber / EAN/Barcode Dimensions(WxHx Dmm) Weight BatteryType Batterylife 3DGlasses TDGBR100B 4905524676655 179x40x183mm 77g(including battery) LithiumcoincellbatteryCR2032/3V(1x batterysupplied) Up to100hours* ApplicableBRAVIAModels

2011Series HX925Series HX820 Series NX720Series EX720Series 2010Series LX900Series HX900Series HX800Series NX810Series NX810 S i NX710Series

*Thebatterylifewillvarybasedonusagepatterns,environmentalcondition(temperature)andthebatterybrand(s).

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page25

TDGBR50B
ActiveShutter3DGlasses(SmallSize):TDGBR50B LX900

TDGBR50B(Size:Small,Colour:Black)

rearview(TDGBR500B)

frontview(TDGBR50B)

Howtochangebattery:

2 BatteryCover Detachthecoverwhenreplacingthebattery. 3 LEDindicator Flashesonceevery3seconds:Poweron Fl h 3 d P Flashesthreetimesevery3seconds:Lowbattery:Battery capacityisalmostrunningout. Flashesthreetimes:Poweroff 4 IR Sensor Receivessignalsfromthe3DTransmitter. 5 PowerButton Poweron:Pressonce Poweroff:Holdpowerbuttondownfor2seconds *Autopoweroff:Morethan5minuteswithoutIR signal

1xPouch Included

1xCR2032 batteryincluded Description ModelNumber / EAN/Barcode Dimensions(WxHx Dmm) Weight BatteryType Batterylife 3D Glasses(SmallSize) TDGBR50B 4905524706307 152x40x157mm 49g(includingbattery) LithiumcoincellbatteryCR2032/3V(1x batterysupplied) Up to100hours* ApplicableBRAVIAModels

2011Series HX925Series HX820 Series NX720Series EX720Series 2010Series LX900Series HX900Series HX800Series NX810Series NX810 S i NX710Series

*Thebatterylifewillvarybasedonusagepatterns,environmentalcondition(temperature)andthebatterybrand(s).

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page26

CMUBR100
SkypeCamera:CMUBR100 HX820 SkypeonyourTV Voiceandvideocallsfromyourlivingroom
CameraandMicrophoneBuiltin. p
Camera USBCable

Microphonex4

StartingSkype 1. AttachandconnectSkypeCameratothetopor bottomoftheTVandconnectviaUSBinput1. 2.FromtheHomemenu,selecttheSkypelogo. WhenstartingSkypeforthefirsttime,youwillbe requiredtocompletealicenceagreementandenter regionsettings. CreatingyourSkypeaccount YoucaneitheruseyourexistingSkypeaccountorcreate anewaccount. Tocreatetheaccount,followthedisplayedmenu,enter yourdesired[SkypeName],[Password]andyourEmail address.Aftercreatingtheaccount,signinwillbe address. After creating the account, sign in will be automaticandtheoperationmenuwillbedisplayed. SignintoSkype Tosignin,enteryour[SkypeName]and[Password], followingthedisplayedmenu. YoucanalsosignintoSkypeautomaticallywhentheTVis turnedon. WithSkypeyoucancallother friendsonSkypearoundtheworld forfree.Internetconnectionrequired.
SkypeCamera CMUBR100 April 4905524758047 186x32x45mm 98g HD Max.(1280x720) 22fpsatHD,30fpsatVGA USB2.0 USB 2.0 ApplicableBRAVIAModels Selected2011Seriesonly

attach area

attach area
Description ModelNumber Availability EAN/Barcode Dimensions(WxHxD)mm Weight OutputFormat FrameRate Interface

HX925Series HX820Series HX820 Series NX720Series EX720Series EX520Series EX420Series CX520Series

PLEASENOTE:SkypefunctionalitywillbeavailableviasoftwareupdatefromMarch2011.
TouseSkype,theTVhastobeconnectedtotheInternetwithabroadbandconnection

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page27

UWABR100
WiFi Adapter(UWABR100)
WirelessLAN(WiFi)Ready Wireless LAN (WiFi) Ready WiththeadditionofanoptionalUSBWiFiAdapter,WirelessLAN(WiFi)ReadyBRAVIALCDTVs,WiFi ReadyBluray playersandWiFi ReadyBlurayHomeTheatreSystemscanconnecttoexistingwirelesshomenetworkswithoutthe needtorunlongnetworkcablestotheunit,enablingeasyaccesstoSMARTTVFeaturessuchasBRAVIAInternetVideo, Skype,TrackIDandQriocity.

ApplicableBRAVIAModels 2011Series 2011 Series EX720Series EX520Series EX420Series CX520Series CX520 Series 2010Series 2010 Series HX900Series HX800Series EX710/EX700Series EX600Series EX600 Series

SMARTTVFEATURES(InternetTV)
Ondemandaccessto20+internet On demand access to 20+ internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection required:(^RequiresoptionalSkype cameraCMUBR100) TrackIDrecognises songsbeingplayedin TVsoundtracks,givesyouthetrackname, artistnameandalbumnameandfinds thesongsonline. Musicunlimitedwithmorethan6millionsongs available(SubscriptionService).Videoon demandtorentthelatestblockbustersdirectly toyourTV(Videoondemandcomingsoon).

Actual Size: W x D x H (96mm 27mm 14mm)

14mm

NX800
5260

27mm 96mm
1.5m(IncludedUSB extensioncable) extension cable) Description Model Number EAN/Barcode WiFi Adaptor UWABR100 4905524648669 96x14x27

Dimensions(WxDx Hmm) Weight(g) W i ht ( )

NewProductFlash SonyAustraliaLimited 27 SonyDealerClassified Page28 PleasenotetheBRAVIANX720,HX820&HX925SeriesdonotrequireaWiFiAdapter(UWABR100).


SelectedBRAVIALCDTVs,BlurayplayersandHomeTheatreSystemsalsoincludesanEthernetport.

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page28

DisplayStandWithActiveSpeakerSystem

DisplayStandwithActiveSpeakerSystem(ComplementstheMonolithicDesignofHX925,HX820and NX720) DesignedtosuitlivingareaswithlowlineTVfurniture,theoptionalDisplayStandwithActiveSpeaker SystemfortheHX925^,HX820andNX720SeriescomplementstheMonolithicdesignoftherangeand allowstheTVtobesetupina6 upwardsstyleforthebestviewingangle.TheDisplayStandwithActive SpeakerSystemisalsoequippedwithbuiltinspeakers(2.1ch/20W)that,whenconnectedtoyourBRAVIA TVwithanHDMIcable,produceanexpansivesoundofexceptionalquality. ^NotavailableforKDL65HX925

UPWARD STYLE

ThestrikingMonolithicdesignlooksgreatboth onandoff.Upto6tiltletsyoupositiontheTV d ff il l ii h atthemostcomfortableviewingangle.

TVSETUP
1.SettoOnintheControlforHDMI menu. PresstheHOMEbuttonoftheremoteoftheTV andselectthemenuasfollows; Settings>ExternalInputs>HDMISetup >ControlforHDMI>On 2.SettoAudioSysteminSpeakersmenu. di i k PresstheSYNCMENUbuttonoftheremoteofthe TVandselectthemenuasfollows; Speakers>AudioSystem
DisplayStand(46) SUB461S 4905524745092 107.9x6.4x27.7 5.6kg DisplayStand(40) SUB401S 4905524745047 94.4x6.4x26.1 6.3kg KDL40NX720

RearSubwoofer

InbuiltFrontSpeakers Description Model Number EAN/Barcode Dimensions (WxH xD)cm Weight(kg) Suitable for: DisplayStand(55) SUB551S 4905524745146 127.6 x6.4x29.2 4.9kg

KDL55NX720 KDL55HX820 KDL46NX720KDL46HX820 NewProductFlash SonyAustraliaLimited KDL55HX925 SonyDealerClassified Page29

PLEASENOTE:2011DisplayStandsareNOT compatiblewith2010SeriesBRAVIALCDTVs.
PleasenoteDisplayStandwithActiveSpeakersystemisnotavailableforKDL60HX925

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NewProductFlash SonyAustraliaLimited SonyDealerClassified Page30

SUWH500
PICTUREFRAMESTYLEBRACKET SUWH500
KEYFEATURES
WallBracketisdesignedtofitselected 40to60BRAVIALCDTV
2011 SERIES
HX925: KDL55HX925 KDL46NX700 HX820: KDL55HX820 KDL46HX820 NX720: KDL55NX720 KDL46NX720 KDL40NX720

Only20mm*depthfromTVtowall,toshow offyourslimdesignHX925,HX820andNX720 SeriesBRAVIALCDTV

2010 SERIES
LX900: KDL60LX900 KDL52LX900 NX810: KDL60NX810 KDL55NX810 NX800: KDL60NX800 KDL52NX800 NX710: KDL46NX710 KDL40NX710 NX700: KDL46NX700 KDL40NX700

Easytoinstalljustlikeapictureframe.

Approx.20mm* depthbetweenthe TVandthewall.

Description Model Number


ShownwithKDL46NX810

PictureFrameStyle Bracket SUWH500 $199.00 4905524698978

SRP (Inc) EAN/Barcode

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page31 *20mmdepthisanapproximatemeasurement.Pleaserefertoinstructionmanualforinstallationinstructionsandfurther information.

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page31

SUWL700
WALLMOUNTBRACKET(slimline withtilt) SUWL700
KEYFEATURES
WallBracketisdesignedtofitselected 40to55BRAVIALCDTV
2011 SERIES
HX925: KDL55HX925 HX820: KDL55HX820 KDL46HX820 NX720: KDL55NX720 KDL46NX720 KDL40NX720

Dimensions:445Wx364H(mm) Weight:4kg

2010 SERIES
LX900: KDL52LX900 NX810: KDL55NX810 NX800: KDL52NX800 NX710: KDL46NX710 KDL40NX710 NX700: KDL46NX700 KDL40NX700

Description Model Number SRP (Inc)


NewProductFlash SonyAustraliaLimited EAN/Barcode SonyDealerClassified Page32

WallBracket Slimline (withTilt) SUWL700 $149.00 4905524520347

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SUWL500
WALLMOUNTBRACKET(withtilt) SUWL500
KEYFEATURES
WallBracketisdesignedtofitselected 32to65BRAVIALCDTV Dimensions:525Wx445Hx60D(mm) Weight:4.7kg

2011 SERIES
HX925: KDL65HX925 KDL55HX925 HX820: KDL55HX820 KDL46HX820 NX720: KDL55NX720 KDL46NX720 KDL40NX720 EX720: EX720 KDL60EX720 KDL55EX720 KDL46EX720 KDL40EX720 KDL32EX720 EX520: KDL46EX720 KDL40EX720 KDL32EX720 EX420: KDL32EX420 KDL26EX420 CX520: CX520 KDL40CX520 KDL32CX520 BX320: KDL32BX320 KDL46NX710

2010 SERIES
LX900: KDL60LX900 NX810: KDL60NX810 KDL55NX810 NX800: KDL60NX800 NX710: KDL46NX710 KDL40NX710 HX700: KDL55HX700 KDL46HX700 KDL40HX700 EX710: KDL55EX710 KDL46EX710 KDL40EX710 KDL32EX710 EX700: KDL60EX700 KDL52EX700 KDL46EX700 KDL40EX700 KDL32EX700 EX600: KDL40EX600 KDL32EX600 EX500: KDL55EX500 KDL46EX500 KDL40EX500 KDL32EX500 EX400: KDL32EX400

Description Model Number SRP (Inc)


NewProductFlash SonyAustraliaLimited EAN/Barcode SonyDealerClassified Page33

WallBracket (withTilt) SUWL500 $299.00 4905524411027

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SUWL50B
WALLMOUNTBRACKET(withouttilt) SUWL50B
KEYFEATURES
WallBracketisdesignedtofitselected 32to65BRAVIALCDTV
2011 SERIES HX925: KDL65HX925 KDL55HX925 HX820: KDL55HX820 KDL46HX820 NX720: KDL55NX720 KDL46NX720 KDL40NX720 EX720: KDL60EX720 KDL55EX720 KDL46EX720 KDL40EX720 KDL32EX720 EX520: KDL46EX720 KDL40EX720 KDL32EX720 EX420: KDL32EX420 KDL26EX420 CX520: KDL40CX520 KDL32CX520 BX320: KDL32BX320 KDL46NX710

Dimensions:560Wx440Hx60D(mm) Weight:2.4kg

2010 SERIES EX400: KDL32EX400 EX500: KDL32EX500 KDL40EX500 KDL46EX500 KDL55EX500 EX600: KDL32EX600 KDL40EX600

EX700: KDL32EX700 KDL40EX700 KDL46EX700 KDL52EX700 KDL60EX700 EX710: KDL32EX710 KDL40EX710 KDL46EX710 KDL55EX710 HX700: KDL40HX700 KDL46HX700 KDL55HX700

NX700: KDL40NX700 KDL46NX700 NX800: KDL52NX800 KDL60NX800 LX900: KDL52LX900 NX710: KDL40NX710 KDL46NX710

Description Model Number SRP (Inc)


NewProductFlash SonyAustraliaLimited EAN/Barcode SonyDealerClassified Page34

WallBracket (withoutTilt) SUWL50B $199.00 4905524514155

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page34

SUWL100
WALLMOUNTBRACKET SUWL100
KEYFEATURES
WallBracketisdesignedtofitselected 22to26BRAVIALCDTV
2011 SERIES EX420: KDL26EX420 BX320: KDL26BX320 KDL22BX320

Dimensions:250Wx140Hx60D(mm) Weight:1.2kg

WhatsIncluded:

Description Model Number SRP (Inc)


NewProductFlash SonyAustraliaLimited SonyDealerClassified Page35

WallBracket SUWL100 $199.00 4905524411119

EAN/Barcode

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page35

SmartTV

Includes:
BRAVIAInternetVideo Skype TrackID/VideoSearch Qriocity InbuiltWi InbuiltWiFi Built BuiltinWebBrowser Media RemoteApp WiFi Direct Wi

BRAVIAInternetVideo
WatchtheshowsyouwantwheneveryouwantonInternetVideofromSony.It'sTV onyourterms.Enjoyover20channelsofpremiumentertainmentdelivereddirectto t E j 20 h l f i t t i t d li d di t t yourBRAVIATV,withmanymorechannelsontheway.Simplypress theINTERNET VIDEObuttononthe"BRAVIA"remoteandselectanyofthecontentproviders appearingonthemenu.Youcanfindandplaythecontentinjustseconds. NewBRAVIAInternetVideochannelswillautomaticallybeaddedtotheGUImenuas theybecomeavailable,sothereisnoneedtomanuallylookforandregisterthenew contentprovider.

Key:

Local

HD

Yahoo!7 ABC iview SBS Billabong Moshcam uctv On Networks UStudio Video Detective Berlin Philharmonics You Tube Wine.Food.Hotel Wired Golflink eHow Podcasts Daily Motion Epicurious Blip Bli Style.com NPR (audio) Howcast Concierge Livestrong

What's on Yahoo!7 Catch-up and more from ABC TV Six billion stories and counting Youth. Action. Sport Your live music channel Your daily music fix On Networks in HD UStudio in HD The Most Movie Trailers Classical music concerts Clips from around the globe Eat well, drink well, sleep well. It's What's Next In Tech Track, Learn & Improve How to video's in 24 categories RSS Feeds From Around The Web Our Best Videos on Your TV For People Who Love to Eat The Best Shows of Th Web Th B t Sh f The W b Fashion Coverage from A-Z National US Public Radio How to Videos Inspired Travel Starts Here Expert Health and Fitness Videos

NeedToKnow NeedToKnow Need To Know AbroadbandinternetconnectionisrequiredtoviewBRAVIAInternetVideo.YourISPandcontent providersmayrequireseparatecontractualagreementsandfees.

Skype
AfterconnectingtheSonycameraandmicrophoneuserscanenjoyHD(720p)Skype toSkypevideocallswithfriendsandfamilyfromthecomfortofthelivingroom,viaa t Sk id ll ith f i d d f il f th f t f th li i i homenetwork. UserscanalsoplaceandreceivevoicecallswhilesimultaneouslywatchingTV.The easytouseSkypeinterfacecanbenavigatedusingtheTVremote,withvideocalls initiatedinjustafewbuttonpresses. VideocallsinHD(1280x720)orVGA BuiltinAVCHDencoder VoicecallwhilstwatchingTV Easycameraandmic.mutefromremote

PhoneandSkypecontactlists,automaticsigninandotherconveniencefeaturesare available,foraseamlessSkypeexperience.

CMOSsensorforcrispvideocapture 4 unidirectional microphones for audio pick up 4unidirectionalmicrophonesforaudiopickup USBconnectivity 1.5mcable Canbeplacedaboveorbelowthescreen.

CMUBR100 Skype camera Skype

NeedToKnow NeedToKnow AbroadbandinternetconnectionisrequiredandtheTVmustbeswitchedon,withausersignedin, tomake/receivecalls.SomeSkypeservicesmayincurcharges.Skypecamerawillonlyoperatefrom USBport#1duetopowerlimitations.OnlytheCMUBR100canbeusedtomakeSkypecalls.

TrackID /VideoSearch TrackID


HaveyoueverheardmusicinaTVshowormovieandwonderedwhatitwas?The TrackID featurewilltellyou. T kID f t ill t ll Ittakesasampleofthesongtodeterminethemelodyandthenmatchestheresults withtheGracenoteserviceforidentification.Thesongtitleappearsonthescreen withinformationincludingartistname,albumtitleandotherrelatedinformation. Videosearchcontinuesthetheme,withfastaccesstomovie,actoranddirector information.Simplyenteramovietitle,ornameofanactorusingtheTVremoteto accessGracenotesmassiveonlinedatabase. Gracenote,awhollyownedsubsidiaryofSonyCorpUSA,offerstheleading databaseofcomprehensivemovieandmusicinformation. database of comprehensive movie and music information

NeedtoKnow NeedtoKnow Gracenotesmassiveonlinedatabaseofinformationaboutmusicandmoviesisusedbynumerous G i li d b fi f i b i d i i db programs,includingiTunes.

Qriocity
Qriocity isacloudbasedsubscriptionservicethatremovestheburdenofmanaging andstoringthousandsofmusicorvideofilesonaharddrive. d t i th d f i id fil h dd i MusicUnlimited:Unlimitedaccesstomillionsofsongstofityourmoodandlifestyle. EnjoyanddiscovermusiconavarietyofSonydevicesanytime,anywhere. Experiencemusicthewayyouwant,includinguploadingyourownlibraryand playlists.Therearetwolevelsofsubscription Basic:$4.99permonth,which providesstreamingaccesstomusiccategories,andPremium:$12.99permonth, whichprovidesunlimitedaccesstoallmusic. VideoOnDemand(ComingSoon):EnjoyhundredsofHollywoodblockbustersand classic favoritesinSDandHDinstantlywithaclickofabutton.Somethingforthe y g wholefamilydirecttothelivingroom.

NeedToKnow NeedToKnow Abroadbandinternetconnectionisrequired.ExistingPSNaccountscanbeusedtosignintoQriocity A b db d i i i i d E i i PSN b d i i Qi i withoutcreatinganewuseraccount.

InbuiltWiFi InbuiltWi
Today'sentertainmentsourcesincludethedazzlingvarietyofInternetvideo plus picturesandvideosyoucanaccessfromahomenetwork.Totakefulladvantage,the i t d id f h t k T t k f ll d t th NXandHXSeriesBRAVIALCDTVsfeatureinbuiltWiFi. IfthehomenetworkincludesaWiFirouter,itseasytogetallthebenefitsof networking,withoutallthewires.Sonowitseasytoaccessmovies,photos,music andvideosrightonthetelevision. WiFiProtectedSetup(WPS) forsafe,secureconnection.(RequiresWPS enabledrouter.) HighspeedIEEE802.11n/a/b/gnetworking.Uses5GHzand2.4GHzradio frequencies. Simultaneoussendandreceive. In802.11ntransmission,thetelevisionuses Simultaneous send and receive In 802 11n transmission the television uses twoantennastosendandreceiveatthesametime,forafastandstable communication.

*NEW* NEW WiFiDirectallowssharingofcontentstoredonacompatibleiOS orAndroidmobile device,withouttheneedtoconnectthroughawirelessrouter.

NeedToKnow NeedToKnow
BRAVIAmodelswithoutinbuiltWiFicanstillconnecttowirelessnetworksusingtheUWABR100 BRAVIA models without in built Wi Fi can still connect to wireless networks using the UWA BR100 wirelessadapter,whichisongoingfromlastyear.

BuiltinWebBrowser Built
All2011networkenabledBRAVIALCDTVsfeatureabuiltinwebbrowserthatcanbe usedtoviewwebpagesontheinternet. dt i b th i t t 2011networkenabledBRAVIALCDTVsutilise thepopularOperawebbrowser, whichiscompliantwiththenewHTML5standardforwebpagecreationandalso supportstabbedbrowsing.

*NEW* HTML5isthenewstandardforwebpagecreationontheinternet.Among otherthings,itallowsforembeddingofvideoinwebpageswithoutthe needforFlashorotherpluginsthatrequireintensiveprocessing resources. resources

NeedToKnow NeedToKnow ThewebbrowserdoesnotsupportFlashelements.WebsiteswhichutiliseFlashtoembedvideoor Th bb d Fl h l W bi hi h ili Fl h b d id otherelementsmaynotdisplaycorrectlyasaresult.

MediaRemoteApp
Lastyear'sremotecontrolapplicationforBlurayplayersandHomeTheatresystems hasbeenfurtherdevelopedtonowprovideintegrationwithselected2011BRAVIA h b f th d l dt id i t ti ith l t d 2011 BRAVIA models. MediaRemoteAppisafreedownloadfromboththeiTunesstoreandtheAndroid MarketplaceforallnetworkcompatibleiOS andAndroiddevices. MediaRemoteApponlyrequiresasingledownloadtocontrol2011BRAVIATVsand compatible2010BlurayPlayersandHomeTheatresystems.Ifalreadydownloaded, theapplicationwillautomaticallyprompttheusertoupdatetothelatestBRAVIA compatibleversion.

*NEW* NEW
ItsnowpossibletobrowseBRAVIAInternetVideocontentusingtheMediaRemote App.Choosingaclipfromtheapplicationwillbeginplaybackofthatcliponthe BRAVIAscreen.

NeedtoKnow NeedtoKnow RequiresiOS orAndroiddevicewithiTunesstoreorAndroidMarketplaceaccount.EnablingMedia Remotefunctionalityin2011BRAVIAmodelsrequiresafirmwareupdateduee/oMarch.Phone applicationiscurrentlyavailablefordownload.

WiFiDirect Wi
Therearetonsofgreatmovies,photosandmusicstoredintodayspersonalmedia playersandmobilephones.AndmanyofthesemodelsalsohaveWiFiDirect l d bil h A d f th d l l h Wi Fi Di t communicationsbuiltin. Nowyoucansharethatcontentonthebig,beautifulBRAVIAtelevisionscreen.Wi FiDirectestablishesanadhocconnectiondirectlyfromtheportabledevicetothe television.ThismeansyoudontneedaPC,awirelessaccesspointoracable.You dontneedahomenetworkofanykindtotakeadvantage! Itsperfectontheflynetworkingwhenvisitorsarrivewithsomethingtoshare. Connectingisquickandeasy. 1. 2. 3. 4. 4 SetthetelevisiontoreadyfromtheWiFiDirectsegmentoftheApplications menu. Sendahandshakerequestfromthemobiledevice. Acceptthehandshakerequestatthetelevision. Enjoy. Enjoy

NeedtoKnow NeedtoKnow RequiresdevicewithWiFiDirectcapabilityandcompatibleaudio,videoandphotofiletypes.Does nottransmitcopyprotectedcontent.WiFidirectrequiresafirmwareupdateduee/oMarch. BRAVIAmodelswithoutinbuiltWiFirequireWirelessLANadaptertouseWiFiDirect.

PictureQuality

Includes:
XReality XRealityPRO Motionflow XR LEDBacklights Opticontrast Panel CORNINGGorillaGlass

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page45

SonyPictureEngineHistory
2011

2008 2006

BRAVIAENGINE WEGAEngineHD

EvolutiontoDRCMFv2

2004

DevelopmentofIFP (ImageFormatProcessor) EvolutiontoCCP2 FirstWega Engine

2002 1999 1998 1997

DevelopmentofCCP
(CompositeComponentProcessor) (C i C P )

EvolutiontoMIDX EvolutiontoDRCMF(DRCMultiFunction) DevelopmentofMID(MultiimageDriver) DevelopmentofDRC(DigitalRealityCreation) p ( g y ) NewProductFlash SonyAustraliaLimited


SonyDealerClassified Page46

XReality&XRealityPRO Reality&X
Untilthelate1970s,televisionswereusedforwatchingTVbroadcasts.Today, peoplecommonlywatcheverythingfromBlurayDiscmoviestolowresolution, l l t h thi f Bl Di i t l l ti highlycompressedinternetvideo.Webvideothatmaylookgreatonamobileanda littlegrainyonanotebookcomputer,canbenearlyunwatchablewhendisplayedon alargeTV. PreviousgenerationsofBRAVIAtelevisionshavefeaturedBRAVIAEngine,BRAVIA Engine2andBRAVIAEngine3.XRealityandXRealityPROareafreshapproach, Engine 2 and BRAVIA Engine 3 X Reality and X Reality PRO are a fresh approach equippedwithpowerfulnewsignalprocessingalgorithmsandanallnewSonybuilt LargeScaleIntegrated(LSI)circuits.TheXRealityPictureEnginemarksa revolutionaryleapforwardinBRAVIAtechnology. XRealityisusedonall2011BRAVIAmodels,excludingtheBX320Series.XReality PRO,andtheadditionalprocessingpoweritprovides,isexclusivetotheHX820and PRO and the additional processing power it provides is exclusive to the HX820 and HX925Series.

+
CX,EX&NXSeries HXSeries

NeedToKnow NeedToKnow Need To Know NewProductFlash SonyAustraliaLimited BX320SeriesdoesnotfeatureXRealityprocessingengine. Page47 SonyDealerClassified

XReality&XRealityPRO Reality&X
XRealityhas3corepictureprocesses noisereduction,IPconversion/upscaling, andenhancement.Thefollowingblockdiagramandsubsequentexplanationsof d h t Th f ll i bl k di d b t l ti f eachstage,willassistinunderstandingthisimportantnewapproachtopicture processing.

Input
SD HD TV IPTV

Noisereduction
MPEGNoise RandomNoise DotNoise
Smoothandcorrect.

IPConversion
Film,videoand animationanalysis.

Optimise& enhance
Contrast,outline, colourandtexture analysisusing IntelligentImage Enhancer

LCDpanel
Allvideosignals, includingcompressed videoareanalysed, correctedand enhanced.

Noisereduction Inthevideoworld,noiseconsistsofflecksorspecksofunwantedcolour.Notonly doesnoisediminishpicturequality,butupscalingtendstomagnifynoise.Thats whydisplayingwebvideoonlargeTVsissuchachallenge.Inadditiontointerlaceto progressive(IP)conversionandupscaling,noisereductionbecameacritical ( ) componentwithinXReality.

WebvideoandTVoftenrevealMPEG noiseduetocompression.Thisis noise due to compression This is revealedontextandwithindetailed areas(fig.1).XRealityreducesMPEG andotherformsofnoisefora smoother,moreaccuratepicture(fig.2). fig.1 fig.2
NewProductFlash SonyAustraliaLimited SonyDealerClassified Page48

XReality&XRealityPRO Reality&X
IPConversionandUpScaling XRealityiscapableofdetectingtheuniquestructureofdifferentanimation,filmand X R lit i bl f d t ti th i t t f diff t i ti fil d videoframerates.Byperformingthemostsuitable InterlacetoProgressive(IP) conversion,andupscalingforalargeTVscreen,XRealitygreatlyreducesthejaggy texturewhichiscommonlyseenaroundtheoutlinesofobjectsinanimationandthe unnaturalmotionartefactsseeninfilmsconvertedforTVorDVD.

fig.1

fig.2

Animation,filmandvideohave differentframecharacteristics,which canresultinjaggies(fig.1).XReality intelligentlydetectsthistoconvertand scaletheimageforasmoother,more preciseresult(fig.2).

Optimise andenhance XRealitycanoptimiseandenhancethevideosignalbybreakingitintoindividual imagecomponents. Forhighqualityimages,XRealitymakesonlytinyadjustments toeachelement.Forlow qualityimages,itcanenhancetexture,reinforceoutlines, to each element. For lowquality images, it can enhance texture, reinforce outlines, andoptimise contrastandcolour.Theresultisapicturethat'scarefullyoptimised andenhancedforthemostnaturalimagereproduction.

The4KeyImageComponents

Texture

Outline

Contrast

Colour

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page49

XRealityPRO
BuildingonthepowerfulprocessesofXReality,XRealityPROaddsasecond dedicatedSonyimageprocessingchip(theXCA7LSI)specificallyengineeredto dedicated Sony image processing chip (the XCA7 LSI) specifically engineered to provide2additionalfunctions: Databasecomparison Usingthelatestpictureprocessingtechnology,theXCA7chipwithinXRealityPRO comparestheinputsignalwithavastdatabaseofvideosignalsstoredwithinits memory.Theenginedetectsfamiliarpatternsinthevideosignal,andcompares thosevideopatternstothosewithinthedatabase. th id tt t th ithi th d t b

SuperBitMapping XRealityPROmaximizescolour gradationbyextendingconventional8bitvideo colour informationto14bits.Thiseliminatesthesolidbandsofcolour seenwithin somescenes,effectivelysmoothingoutcolour.Theresultisnearlytheequivalentof y g y q 14bitgradationonan8bitpanel.


Conventional8BitPanel Conventional8 SuperBit SuperBitMapping

DidYouKnow? XRealityPROissopowerful,multiplevideoframescanbeanalysedandenhancedsimultaneously! X R li PRO i f l l i NewProductFlash SonyAustraliaLimited h l id f b l d d d i l l ! SonyDealerClassified Page50 TheSonybuiltXCA7LSIiscomparabletoadedicatedGraphicscardfoundinhighendPCs.

XRealityvs XRealityPRO Realityvs

Input
SD HD TV IPTV

Noisereduction
MPEGNoise RandomNoise DotNoise
Smoothandcorrect.

IPConversion
Film,videoand animationanalysis.

Optimise& enhance
Contrast,outline, colourandtexture analysisusing IntelligentImage Enhancer

LCDpanel
Allvideosignals, All id i l includingcompressed videoareanalysed, correctedand enhanced.

Input
SD HD TV IPTV

Noisereduction Noise reduction


MPEG MPEGNoise RandomNoise DotNoise Dot
Smoothandcorrect.

IPConversion IP Conversion
Film,videoand animationanalysis. animationanalysis

Optimise& Optimise & enhance


Contrast,outline, colourandtexture analysisusingthe IntelligentImage Enhancer

LCDpanel LCD panel


Allvideosignals, includingcompressed webcontentis enhanced,with improvedcolour gradation.

Databasecomparisonand SuperBit SuperBitMappingforvideo


Film,videoandanimationanalysis.

XRealityPRO ( (XCA7LSI) )

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page51

Motionflow
ThenewgenerationofMotionflow hasadoptedadifferentnamingschemeto previousgenerations.ByadoptingtechniquessuchasBlackFrameInsertionthat i ti B d ti t h i h Bl k F I ti th t wereoriginallyperfectedfor3D,Motionflow continuestoimprovemotion reproductionandfurthereliminateblurryandjuddery images.Toreflectthis quantumleap,thenewnamingprotocolreflectstheperformanceofeach Motionflow comparedtoastandardvideosignal,ratherthanthepanelsmaximum speed. Motionflow XR200(200HzPanels+LEDBacklightBlinking) Insertsanewframebetweenexistingframestoreducethegapbetweenperceived andactualmotionincombinationwiththeLEDbacklight. Motionflow XR400 (200HzPanels+LEDBacklightBlinking+BlackFrameInsertion) Insertsthreenewframesbetweenexistingframestoreducethegapbetween perceivedandactualmotionincombinationwithLEDBacklightBlinkingandBlack Frameinsertion. Motionflow XR800(200HzPanels+LEDBacklightLine Blinking+BlackFrameInsertion) Insertsthreenewframesbetweenexistingframestoreducethegapbetween perceivedandactualmotion incombinationwithLEDBacklightLineBlinkingand BlackFrameinsertion. l k

Motionflow XR200

Motionflow XR400

Motionflow XR800

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page52

EdgeLED
EdgeLEDbacklightingdeliversimpressivepicturequalityandwidecontrastusinga Sonyuniquesystemtoadjustbacklightbrightnessaccordingtopicturecontent.It S i t t dj t b kli ht b i ht di t i t t t It canshinebrightlywhenthepictureisbright,andcanreducelightoutputwhenthe pictureisdark. Comparedtoconventional,fluorescenttubebacklights(CCFL),theedgemounted LEDsalsoenableadramaticallythinnerTVprofileandprovideshigherenergy efficiency. efficiency

TheLEDbacklightcomprisesLEDs locatedatthetopandbottomedgeof located at the top and bottom edge of theLCDpanel.

Adiffuserlayerdistributesthelight producedbytheEdgeLEDsevenlyacross thescreen.

Slimdesign Widecontrast Wid t t Energyefficient

NeedToKnow NeedToKnow NewProductFlash SonyAustraliaLimited EdgeLEDisusedbytheEX420,EX520andEX720SeriesBRAVIATVsand the40versionofthe SonyDealerClassified Page53 NX720Series.

DynamicEdgeLED
DynamicEdgeLEDmaintainstheslimdesignofEdgeLEDmodelsandcreatesdeeper blackswithoutcompromisingpicturequalityinbrighterareas. bl k ith t ii i t lit i b i ht DynamicEdgeLEDimprovescontrastandoverallpicturequalityoverotherEdgeLED systemsbydividingtheLEDbacklightintoregions,eachofwhichcanbedimmedin realtimetomatchwhatisshownonscreen,forawidercontrastwithinasingle scene. Theresultingpictureispresentedwithbrighterwhites,deeperblacksandimproved shadowdetail.Inaddition,improvedlightguidesanddiffuserlayerensureuniform brightnessacrossthepanel.

IndividualsectionsoftheLED backlightturnonandoffin conjunctionwithwhatisbeingshown onscreen.

RegionalLEDcontrol Widercontrast Energyefficient


NeedToKnow NeedToKnow NewProductFlash SonyAustraliaLimited DynamicEdgeLEDisusedbythe46and55NX720SeriesandtheHX820Series.Itisnotusedon SonyDealerClassified Page54 the40NX720.

IntelligentPeakLED
Thissystemvariesbacklightbrightness,inrealtime,accordingtowhatisshown onscreen. AnarrayofLEDsdirectlybehindthescreendividesthepictureintonumerouszones, eachofwhichcanbedimmedorboostedindependently.Importantly,individual zonescanbeboostedtoalmostdoublebrightness,foroutstandingpeakbrightness. Theresultingpicturehasapowerfulcombinationofintensehighlights,brighter The resulting picture has a powerful combination of intense highlights brighter whitesanddeep,rich,satisfyingblacksandshadowdetail.

LocalisedLED zones provide Localised LED zonesprovide accurateLEDDimming,and increasedbrightness,intune withwhatisbeingdisplayed onscreen.

DirectLEDLocalDimming Widestcontrast Energyefficient


Need To Know NeedToKnow NeedToKnow
NewProductFlash SonyAustraliaLimited

SonyDealerClassified Page55 IntelligentPeakLEDisexclusivetotheHX925Series.

CORNINGGorillaGlass
SonysOptiContrast PanelincorporatesCORNINGsGorillaGlasstoprovidebrighter imagesandbettercontrastunderallconditions,whilstreducingthegapbetween i d b tt t t d ll diti hil t d i th b t panelandLCDscreentominimisereflection.Inaddition,thefrontpanelismore durableandresistanttoscratchesthanconventionalscreens. Traditionally,placingaglassscreeninfrontofanLCDpanelwouldalsoleavealayer ofairbetweenthepanelandtheglass.Makingtheimagetravelthroughairandglass resultsinunwantedrefractionandreflection,whichcloudstheimageandreduces results in unwanted refraction and reflection which clouds the image and reduces overallcontrast. OptiContrast replacesthisairlayerwithalayerofspecialopticalgraderesin specificallyformulatedtomatchtheopticalpropertiesoftheglass.Thisminimizes internalreflectionstoprovidemaximumpicturebrightnessandcontrast.Theresult isupto4Xthecontrastofconventionalpanelsinbrightlylitenvironments. is up to 4X the contrast of conventional panels in brightly lit environments

WithoutOptiContrast,ambient lightcanreducecontrastdueto refractionandreflectionwithin andupontheLCDpaneland d th LCD l d glass.(fig.1) OptiContrastcombatsthiswith opticallypureresinbetween theLCDpanelandglass(fig.2). fig.1 fig.2

NeedToKnow NeedToKnow OptiContrastalsousesaantireflectivescreencoatingandisonlyusedincombinationwithCorning NewProductFlash SonyAustraliaLimited GorillaGlass.Together,slimMonolithicdesignsarepossible,withoutbothersomereflectionsand SonyDealerClassified Page56 compromisedcontrast.OptiContrastisaperfectblendofformand function.

CORNINGGorillaGlass
SonysOptiContrast PanelincorporatesCORNINGsGorillaGlasstoprovidebrighter imagesandbettercontrastunderallconditions,whilstreducingthegapbetween i d b tt t t d ll diti hil t d i th b t panelandLCDscreentominimisereflectionandprovideamoredurableandscratch resistantsurfacefortheTV. EachCORNINGGorillaGlasspanelon2011BRAVIAmodelsisonly0.7mmthick half asthickastraditionalglasspanels,but23xasstrong. Beingmuchthinnerthanlastyearsglasspanels,eachTVwithCORNINGsGorilla Glassnowalsoweighsconsiderablylessandiseasiertowallmountasaresult. CORNINGGorillaGlassisalreadyusedonmanysmartphonesincludingthenew SonyEricssonXperia ArcandSamsungGalaxyTab.

DidYouKnow DidYouKnow AswellasbeingthesamepeoplewhomadeCorelle andPyrexcookware,Corningmanufacturedthe NewProductFlash SonyAustraliaLimited windowsforeveryU.S.mannedspacevehicle,andsuppliedtheglassblankfortheprimarymirrorin SonyDealerClassified Page57 the HubbleSpaceTelescope.

OtherFeatures

Includes:
NewG.U.I SMasterDigitalAmplifier IntelligentPresenceSensor

NewG.U.I
BRAVIAtelevisionsnowfeaturearefinementofXrossMediaBar(XMB)user interface. i t f CategoriessuchasVideos,Photos,MusicandNetworknowappearacrossthe bottomofthescreen,whilethefeaturechoicesappearontherighthandside.This leavesawindowintheupperleftwherethecurrentlyplayingcontentcanstillbe seen. Categoriesarestillnavigatedusingtheleft/rightcursorkeys,andfeatureswiththe up/downkeys,thenpressingtheEnterkeytomakeaselection.

*NEW*
TheFavourites/Historycategorystoresalistofthemostfrequentlyandrecently The Favourites/History category stores a list of the most frequently and recently usedfeaturesincludingBRAVIAInternetVideochannelsandTVinputstoreduce unnecessarynavigationtothemostaccesseddestinations.

Currentlyplaying

Features Features

Categories

SMasterDigitalAmplifier
TVaudiocircuitsconvertdigitalaudiosourcessuchasaudiofromTVprogramsor HDMIinputsintoananalogsignal,andthensendthattoananalogamplifier.This HDMI i t i t l i l d th d th t t l lifi Thi amplifiedsignaldrivesthespeakersandproducesthenoisethatyouhear.This arrangementhasseveraldrawbacks.First,digitaltoanalogconversionisasourceof distortionandgeneratessignificantheat.Notonlydoesthiswasteelectricity,but heatisharmfultoelectronicsoverlongperiodsoftime. BorrowedfromSonyhighfidelitycomponents,theSMasterdigitalamplifierisa Borrowed from Sony high fidelity components the S Master digital amplifier is a betterway.BecausetheSMasteramplifieritselfperformsdigitaltoanalog conversioninsteadoftheTVsaudiocircuit,thereisnoneedforextradistortion causingcircuitry,sosoundisremarkablycleanandclear. Additionally,becausethedigitalamplifierisincrediblyefficient,lesselectricityis wastedasheat.Andbecausethere slessneedforbulkyheatsinksandventilation, wasted as heat And because theres less need for bulky heat sinks and ventilation SMasternotonlysavesenergy,butalsoenablesthetelevisiontobethinner.

DidYouKnow? Conventionalamplifiers(top)requiredigitaltoanalogconverterswhichproducesheat.SonysS Masterdigitalamplifieracceptsapuredigitalsignaldirectlyandisthereforeincrediblyenergy efficient,withoutproducingexcessheat.

IntelligentPresenceSensor
Sonyengineersreasonedthatiftelevisionswerejustalittlesmarter,theycouldsave alotmoreenergy.That'stheconceptbehindtheIntelligentPresenceSensor.Ituses l t Th t' th t b hi d th I t lli t P S It acamerabelowthescreen,inthebezel,utilising FaceDetectionandmotion detectiontoaccomplishseveralusefulgoals. FaceDetection. UsingtechnologysimilartothatofSonyCybershotcameras,thecamerascansthe roomforfacesandmotion.Ifnooneisfacingthetelevisionforapresetduration, room for faces and motion If no one is facing the television for a preset duration thetelevisionwillfirstdimandthenturnthepictureofftosaveenergy.Ifsomeone returns,thepicturewillcomeonagain.Ifnobodyreturns,thetelevisioneventually goesintoStandbymode. PositionControl. Thecameradetectswhenpeoplearegatheredtotheleftorrightofcentreand The camera detects when people are gathered to the left or right of centre and automaticallyadjuststhepictureandleft/rightaudiobalanceforoptimum performance. DistanceAlert. Childfacedetectiontriggersanonscreenalert,mutingthepicturewhenachildgets tooclosetothescreen withinabout1metre.Thepicturerevertstonormalonly too close to the screenwithin about 1 metre. The picture reverts to normal only whenthechildhasmovedbacktoaproperviewingdistance.

NeedToKnow NeedToKnow Thecameraangleofviewisroughly40 verticaland60 horizontal.FaceDetectionrangeis6 metres.Thecamerawillnotfunctionwhenobjectsareblockingtheview.Cameraimagesareforthe television'sinternaluseonly.EvenwiththetelevisionconnectedtotheInternet,cameraimagesare neveravailableatanyexternalinterface.

2011PriceTicketGuidelines

2011BRAVIARange 2011 BRAVIA Range PriceTicketGuidelines


Foruse: Instoreforspeccards Incatalogue/advertisingmaterial
PleaseNote: Thefollowingpagesoutlinetheidealcopypointsforthe2011BRAVIAproduct range. Theyhavebeenlistedinorderofpreferenceforsituationswithlimitedspace.
NewProductFlash SonyAustraliaLimited Wordingcanbechangedtosuitapplicationaslongasthespecisnotincorrectly SonyDealerClassified Page62 represented.

2011PriceTicketGuidelines
Size,FULLHD3DLEDLCDTV , ORDEROFPREFERENCE

KDL65HX925/KDL55HX925 1.BestPicturewithPeakLED 2.SmoothMotionflowXR800 3.PictureEngineXRealityPRO 4.FullHD3D(2x3DGlassesIncluded) 5.SMART TV

HX925(65/55)

SizeinCM:65=164cm|55=139cm

ORDEROFPREFERENCE Size,FULLHD3DLEDLCDTV

HX820(55/46)
KDL55HX820/KDL46HX820 1.PictureEngineXRealityPRO 2.SmoothMotionflowXR400 3.SlimDynamicEdgeLED 4.FullHD3D(2x3DGlassesIncluded) 5.SMARTTV

SizeinCM:55=139cm|46=117cm

Size,FULLHD3DLEDLCDTV

ORDEROFPREFERENCE

NX720(55 / 46/ 40) NX720 (55/46 /40 )


KDL55NX720/KDL46NX720/KDL40NX720 1.SlimDynamicEdgeLED 2.WiFiIntegrated 3.SmoothMotionflowXR200 4.SMARTTV 5.FullHD3D(2x3DGlassesIncluded) NewProductFlash SonyAustraliaLimited SonyDealerClassified Page63 SizeinCM:55=139cm|46=117cm |40=102cm

2011PriceTicketGuidelines
Size,FULLHD3DLEDLCDTV ORDEROFPREFERENCE ORDER OF PREFERENCE KDL60EX720/KDL55EX720/KDL46EX720/ KDL40EX720/KDL32EX720 1.FullHD3D 2.BRAVIAInternetVideo 3.SMARTTV 4.SlimEdgeLED 5. Smooth MotionflowXR200 5.SmoothMotionflow XR 200

EX720(60/55/46/40/32)

SizeinCM:60=153cm|55=139cm|46=117cm| 40=102cm|32=81cm Size,FULLHDLEDLCDTV ORDEROFPREFERENCE

EX520(46/40/32)
KDL46EX520/KDL40EX520/KDL32EX520 1.FullHD 2.BRAVIAInternetVideo 3.SMARTTV 4.SlimEdgeLED

SizeinCM:46=117cm|40=101cm|32=81cm

Size,HDLEDLCDTV ORDEROFPREFERENCE

EX420(32/26)
KDL32EX420/KDL26EX420 1.EdgeLED 2.WXGA(HD) 3.BRAVIAInternetVideo 4.SMARTTV 5.UniqueStandDesign NewProductFlash SonyAustraliaLimited SonyDealerClassified Page64 SizeinCM:32=81cm|26=67cm

2011PriceTicketGuidelines
Size,FullHDLCDTV ORDEROFPREFERENCE

KDL40CX520/KDL32CX520 1.FullHD 2.BRAVIAInternetVideo 3.SMARTTV 4.DigitalReady

CX520(40/32)

SizeinCM:40=102cm|32=81cm

Size,HDLCDTV

ORDEROFPREFERENCE

BX320(32/26/22)
KDL32BX320/KDL26BX320/KDL22BX320 1.WXGA(HD) 2.DigitalReady 3.BRAVIASync

SizeinCM:32=80cm|26=67cm|22=55cm

NX720(55/46/40)
KDL55NX720/KDL46NX720/KDL40NX720

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page65

2011EnergyRatingLabels

2011BRAVIARange EnergyStarRatingLabels b l (Mandatory)

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page66

Energy Rating Labels Mandatory for FY11 Models


SONYMODEL
KDL55HX925 KDL55HX820 KDL46HX820 KDL55NX720 KDL46NX720 KDL40NX720 KDL60EX720 KDL55EX720 KDL46EX720 KDL40EX720 KDL32EX720 KDL46EX520 KDL40EX520 KDL32EX520 KDL32EX420 KDL26EX420 KDL40CX520 KDL32CX520 KDL32BX320 KDL26BX320 KDL22BX320

ENERGYSTARRATING 6 7 6 6 7 6 7 7 7 6 5 7 6 6 6 6 4.5 4.5 4.5 4.5 5

kWhperyear 475 427 331 497 309 294 420 419 309 294 240 270 268 197 197 124 422 269 275 200 140

SummaryEnergyStar RatingInformation forFY11Models:

6 Models with the SUPER Efficiency Rating of 7 STARS!!

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page67