DECLARATION

I hereby declare that the project work entitled MARKETING STRATEGIES OF VARIOUS LOAN PRODUCTS OF SBI submitted to the BARKATULLAH UNIVERSITY BHOPAL is a record of an original work done by me under the guidance of MRS SHWETA MISHRA Faculty Member, SANT HIRDARAM GIRLS COLLEGE BHOPAL . NAME OF THE STUDENT : CHITRA VASWANI BBA VI SEMESTER

PREFACE
This project is based on the MARKETING STRATEGIES OF VARIOUS LOAN PRODUCTS OF SBI . CHAPTER 1 :- This chapter contains rational of project , objective of study , methodology . CHAPTER 2 :- this chapter contains introduction to the organization , introduction to the topic . CHAPTER 3 :- this chapter contains data collection ,data representation , analysis & interpretation .

CHAPTER 4 :- This chapter contains major findings ,suggestions conclusions ,annexure & bibliography.

CONTENTS
PREFACE DECLARATION CERTIFICATE ACKNOWLEDGEMENT SUMMARY CHAPTER -1 RATIONAL OF PROJECT OBJECTIVE OF STUDY METHODOLOGY CHAPTER -2 PROFILE OF THE ORGANISATION INTRODUCTION TO THE TOPIC CHAPTER -3

DATA COLLECTION DATA REPRESENTATION ANALYSIS & INTERPRETATION CHAPTER-4 MAJOR FINDINGS SUGGESTIONS CONCLUSION BIBLIOGRAPHY ANNEXURE : BLANK COPY OF THE QUESTIONNAIRE MASTER SHEET ,BROUCHERS

SUMMARY
In this project there is information and research done in an organization named as STATE BANK OF INDIA in this project marketing of various loan products of SBI in the organization is being shown. In the growing global competition, the productivity of any business concern depends upon the behavioral aspect of consumers .this topic deal with the customer perception toward loan products of SBI. This project is made after a long process of research in which the research in which loan products are preferred

by the customers and their comparison with similar loan products offered by other competitive firms . To sum up their has been sustained efforts and dedication to make this study a comprehensive market study but at the same time the researcher is open to any kind of valuable suggestion that further needs to be considered in respect of the cause of this work .

CHAPTER -1
RESEARCH DESIGN RATIONAL OF PROJECT
A study has been conducted in order to understand the marketing strategies of various loan products of SBI . the researcher strongly believe that the study would be helpful to

state bank of India in knowing about the customers interest in different loan products of SBI and their perception towards similar loan products of other companies . Thereby helping them in improving the loan products and their procedures and policies in future.