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Promoting knowledge for a better Planet
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If we apply these resources more effectively. the IYPE Board requested the IYPE Secretariat and Development Committee to advance a new outreach-oriented initiative beyond 2009. smart solutions should now be found which require much more ingenuity and innovative thinking based on science and technology. Our ever more densely populated Planet Earth offers future generations both challenges and opportunities. there would be sufficient for all while increasing living standards for many. In its 5th meeting. In its November 2009 meeting. and as a non-profit Corporation until 30 June 2010. we must comprehend and manage the natural environment. That can only be realized if we expand our knowledge base of the Earth and make better use of what we know now to find smart or perhaps unconventional solutions for many of today’s societal problems. to establish the Planet Earth Institute. The International Year of Planet Earth has been most successful in its outreach activities through its impressive network of 80 National Committees. our habits and our respect for planet Earth. Fortunately. Most of the easy solutions have been applied already. Any proposed solution must work toward a sustainable future for societies with a clear and positive spirit of cooperation between all groups involved.The Planet Earth Institute (PEI) builds on the legacy of the International Year of Planet Earth (IYPE) that was created by the International Union of Geological Sciences (IUGS) and UNESCO in order to promote sustainable development and the application of the Earth sciences in Society. The IYPE was proclaimed by the United Nations General Assembly for 2008 and lasted as a Triennium from 2007 to the end of 2009. the IYPE Board endorsed the results of this action. . We need to rethink our way of life. This document describes the key aspects of the Planet Earth Institute (PEI). We should develop a more balanced view of our planet and work towards new solutions for societal problems based on a sound knowledge of an ever-changing Earth. With a world population growing by another 30% by 2050 and at the same time reaching the limits of various natural resources. New. providing us with new opportunities to resolve or at least reduce impact of current challenges. our knowledge of the Earth has grown rapidly in recent decades. We continue to benefit greatly from what Planet Earth offers and we rely utterly upon its resources and power to sustain our lives and societies.
Some 500. safer and more prosperous and to excite young people about the Earth.000 professionals around the world are well placed and ready to share their expertise and to implement the Planet Earth Institute mission. Through International Partnerships. each in its own language and according to its own culture. . TV and other mass media Video displays Publications Science for the Public Public events • • • • Education & e-learning Cultural and artistic expressions Co-marketing Projects Through a network of National Committees inspired by the 80 National IYPE Committees (purple on the map below) who will. The main objective is to communicate the Planet Earth Institute’s mission to the general public. young people. Through a wide variety of activities. spread the Planet Earth Institute message at a national level. joint ventures and active collaboration with organisations and companies that wish to share their aims and ambitions with those of the Planet Earth Institute. politicians. National IYPE Committees 3. leaders in science and industry and other decision-makers.planetearth The Planet Earth Institute The Planet Earth Institute is a call for action to inform the public how knowledge of the Earth helps to make societies around the world healthier. Implementation of the mission is envisaged along three channels: 1. including: • • • • • 2.
for example. Science for the public This may encompass a wide variety of topics. Education and e-learning Getting young people excited about our Planet Earth starts with education. Examples of such events took place in some 40 nations between 2007 and 2009. The Planet Earth Institute is well positioned to continue and expand this activity worldwide. press releases.The Planet Earth Institute activities include: Video displays IYPE produced a pilot video addressing various themes of the International Year. in Ireland. Such videos will display 24/7 on big screens in crowded urban locations. Public events Supported by professional organisations. The picture at the top of this page shows a screen displaying the video in Sopron. website alerts. Excursions are conducted through international touristic projects as Via Geo-Alpina. newsletters. Geoparks. including popular translations of Earth-scientific developments written by science journalists. The Planet Earth Institute promotes Earth science olympiads and incorporate Earth-related issues in State Examinations as done. Publication of comparable magazines and other printed materials is part of Planet Earth Institute’s activity package. The IYPE supported Project EarthLearningIdea which provides school teachers simple but elegant tools to explain complex geological processes on a regular basis. They include local images and advertisements. describe the relevance of Earth scientific knowledge in common language to the public. Hungary. This brings scientists and other professionals in closer contact with the public and vice versa. Professional companies manage the logistics and financial aspects. Planet Earth Institute contributes to Earth Science Week as done throughout the IYPE. The Planet Earth Institute assists in expanding this tool and alert many more schools through its international network. games. hiking tours through nature or other public events that attract wide audiences. Planet Earth Institute organizes popular concerts for young people. excursions. etc. and contain advertisements. exhibitions. again through its National Committees around the world. August 2009. . Publications IYPE published three issues of the Planet Earth magazine. TV and other Mass media Earth-related events recorded for TV display or otherwise inform the public about natural factors that influence their lives and may present solutions for coping with these. IYPE has been involved in real-time broadcasting of the cyclic Wildebeest migration in the Serengeti due to Earth-related features. They have a wide distribution. With the American Geological Institute.
and fanfare concertos (Italy). (mega) cities. Other projects may focus on establishing new Geoparks and on Forums for Sustainable Development. Climate change. supervises or hosts such projects. and NGOs subscribing to the aims and objectives of the Planet Earth Institute. They may be international or national governmental or private organisations. paintings (China). The Planet Earth Institute may provide a strong outreach component to IGCP by exposing appealing results of the yearly 35 projects. Projects Other Planet Earth Institute activities will best be realized as separate projects or related to current projects or programmes. Together with PEI and its network of internationally acknowledged Research Centres. contributes to. as for example the Africa Alive Corridors Project. Natural Resources. to investigate cultural and natural heritage relations in regions with a common geoscientific background. organisations and companies may wish to hire the services of Planet Earth Institute professionals. maps and hiking tools. Soil. International Partners may also wish to develop new tools to address Earth-related issues relevant to their sector. Eventually. These may evolve from the current and often very successful National Committees for IYPE or newly be established. In general. and Earth & Life). Ocean. all above mentioned PEI activities should generate (some) income. Co-marketing Knowledge-based items as compasses. Results of such studies will be exposed widely through the media and may serve as models to be applied elsewhere on this planet. deep Earth. Foundations. National Planet Earth Institute Committees should represent a wide variety of mission-relevant national organisations. or one of the eight UN Millennium Development Goals. Earth & Health. PEI Projects will often address one of the ten IYPE themes ((Ground)water. International Partners may wish to share ambitions with PEI and communicate their contributions to sustainable development to wider international audiences. through mosaic competitions (UK). Natural Hazards. National Committees are represented in the Board of Directors through Regional Representatives. Options for such artistic expressions on the Earth are unlimited. for example the International Geoscience Programme (IGCP). companies. by the National Committees. Partnership relations will be one of the main priorities of the Institute. Most of the operations of Planet Earth Institute will be conducted at national levels. Many of the proposed activities will be outsourced. The National Committees constitute the geographical backbone of Planet Earth Institute. The Planet Earth Institute conducts.planetearth The Planet Earth Institute Cultural and artistic expressions In the course of the IYPE Triennium many initiatives expressed the IYPE themes in an artistic way. . and mission-oriented items will be marketed for the Institute by third parties. International Partners provide the financial backbone of the PEI. PEI may also support studies at the interface between natural and social sciences. There is a proposal by a Canadian geoscientist and painter to organize electronic painting galleries on the internet.
tv have been registered on 17 and 21 September 2009 and are operational in September 2010. an operational structure will be in place.Moreover.com. mainly running on non-governmental funds and operated by a small international Secretariat while serving and co-funding Earth-related outreach activities through a network of national committees in all continents with a strong emphasis on the developing world. By the end of this Stage. Activities as big screen displays. is quite unique and makes PEI a distinct niche player. The time between the formal closure of the IYPE and the start of the Planet Earth Institute (approximately Q3 2010) is the Interim Period.planetearthinstitute. with special attention for young people and with the ambition to encourage them to consider an Earth science related career. UN-linked NGO. Until September 2011. and at least 2 international events will have been realized. the PEI will shape up and start its first activities and projects. International Partners benefit from extraordinary and worldwide exposure given through the wide array of Planet Earth Institute activities. . and 4 new international events will have been conducted. Websites www. PEI aims at developing joint ventures and other ways of cooperation with relevant national and international bodies rather than to compete with any organisation sharing at least part of the PEI mission. by co-branding with its logo. The Planet Earth Institute will develop into a worldwide Foundation in three steps: from an Initial Stage through a Transition Stage into a Mature State. at least 15 National Committees and 5 new International Partners will have embarked.planetearthinstitute. for some Categories. From that position.org. By the end of this Stage (early 2013). by leadership presentations in high-level events. Staff will be kept at the lowest possible level. by co-steering PEI’s operations through shared representation in the Board of Directors. Initial Stage The PEI will become effective in September 2010.000 €.planetearthinstitute. 30 National Committees around the world will have organised many outreach activities and be supported by the PEI for 225. The combination of a not-for-profit. www. Events and Planet Earth Institute Projects will begin to develop and to generate some income to the PEI. and www. a-political. by spreading their messages through the Planet Earth Institute networks around the world and. Transition Stage In this Stage all three implementation channels will become fully operational.
has developed joint ventures and has established an Earth-related niche among the many organisations addressing sustainable development issues. In the second part of this decade the PEI will have reached a wide public exposure. Staff will have reached its normal operating capacity and income will increase significantly. also by the growing range of activities. Any surplus will be invested in new activities in Planet Earth Institute nations and in Earth science promotion projects. the Planet Earth Institute should have reached its Mature State. .planetearth The Planet Earth Institute Mature State Early 2013. The number of actively participating nations will have expanded to some 50 and Planet Earth Institute activities should be reported all over the globe. By 2013. The Planet Earth Institute will have become a well-known and respected organisation and has found its niche among its peers in the course of this stage. PEI support to National Committees will be almost half of its total income.
The Board determines the strategy of the PEI and gives guidance on the main implementation lines. Activity implementation companies The Planet Earth Institute Board Advisory bodies Board Host country Regional Representative 1 International & Global Partners Chair UNESCO Regional Representative 2 Regional Representative 3 Board of officers Secretariat International Partners National Committees Vice chair Regional Representative 4 Regional Representative 5 Main sponsor Geo-Unions Legacy Partner 1 Legacy Partner 2 Activities Secretariat Communication Officer Exec. They are the core members of the Board and supervise regular PEI operations. Structure The Planet Earth Institute will mainly operate as a virtual organisation at least until the end of the Transition Stage. who manages all operations with respect to new partnerships. Senior Advisors are identified as key persons in international operations for the Planet Earth Institute and their advices (requested or unrequested) will play a significant role in PEI decision making and implementation. Together with the Board of Officers they constitute the PEI Board of Directors. The Executive Director is appointed by the Board of Officers. typically high placed persons who may represent the organisation on various occasions. The Board may assign them with special tasks.This part describes organisational and financial aspects of the Planet Earth Institute. In broad outlines. a joint representative of the International Partners and (at maximum) five regional representatives. and the Goodwill Ambassadors. Patrons and Goodwill Ambassadors are entitled to participate in Board meetings. Third parties operating on request of and paid by the Planet Earth Institute normally communicate directly with the Communication Officer or with the Officer for Partnership Relations (see under item 5). constitute the Board of Officers. the representative of the lead sponsor and the UNESCO representative. The Secretariat is in charge of the implementation of the Board’s directions and conducts that via three lines: the National Committees. As a third element in the Advisory Board. Legacy Partner 3 . Communication with the National Committees are dealt with by the Executive Director together with the Secretary. a representative of each of the Legacy Partners. the Board meets once a year. The Secretariat consists of an Executive Director who is in charge for the full implementation of the PEI strategy and translates that into Action Plans. The Advisory Board consists of the Patrons who are typically (former) Heads of State or other VIPs on top positions in Industry or Science. They are appointed by their respective organizations and National Committees in the regions they represent. The other members of the Board are a joint representative of the Geo-Unions. The Secretary also implements the daily operations in the PEI Secretariat. who together with the representative of the host country. and the Officer for Partnership Relations. Normally. The Officer for Partnership Relations also leads the PEI Development Team whose members work on a contractual basis. He supervises the operations by the Communication Officer who is charged with implementation of all PEI Activities. The Board and the Secretariat are assisted by the three elements of the PEI Advisory Board. the International Partners and the PEI Activities. the Planet Earth Institute is composed of two components. renewal of existing partnerships and implementing partnership assets. A significant part of the operations will be outsourced and conducted by external companies. 1. Director Secretary Partnership Relations The Board is composed of a Chair and a Vice-Chair. All financial figures are rough but conservative estimations.
the Government of The Netherlands formally announced to explore options for hosting the PEI at Wageningen University & Research Centre. National Committees. however. All IYPE National Committees will be invited to embark on the Planet Earth Institute. National Committees should present an Action Plan with activities. artistic expressions. 3. and ‘breathing’ internet site. In general. To that end they are encouraged to develop and maintain their own national partnership programme. The relation between National Committees and the PEI organisation is formalized through Agreements describing mutual responsibilities. young people. transparent book keeping. in particular those in countries in development and transition. Daily contacts with the National PEI Committees will be maintained by the Secretary while the Executive Director assists them in evaluating National Action Plans and in identifying financial resources to implement such plans. In the PEI philosophy such events are essential as they create optimal opportunities for exposing the Earth sciences to the public and to generate additional income to the organisation. The PEI Secretariat will be much involved in operations by the Communication Officer. Moreover. On 13 May 2010. professional operation. 4. competitions. Latin America. clear structure with a lead person. Therefore. PEI staff will play an active role to support creating National Committees and. in particular by co-organising international and national events. maintain optimal interaction and relationship through physical meetings. once established. for developing mass media products. as elements for campaigns.planetearth The Planet Earth Institute 2. private persons or the private sector. To strengthen their level of operations and communication power at international level. proper gender balance). Accommodation and Legal aspects The Planet Earth Institute will be registered as a non-profit organisation in the country that hosts the Secretariat and operates under the laws of that nation. National Committees Inspired by the successful IYPE model. PEI envisages establishing Regional PEI Centres. may apply for co-funding part of specific activities by the PEI organisation. A need for such Regional PEI Centres was expressed for Sub-Sahara Africa. Conceptually. Registration. PEI will allocate significant parts of its income to the National PEI Committees for to activities at national levels once PEI .yearofplanetearth.org) serve as anchor points for writing short stories. The strongest. National Committees collect their funds from national resources. regular lifeline with the public will be. the media. Foundations. who are represented in the Board of Directors. National Committees and members of the PEI Advisory Board will be kept updated by the Secretariat’s regular reports. Registration is envisaged for September 2010. Southeast Asia and the Arab world. Modus operandi & Communication The Secretariat translates the Board directions into Action Plans primarily focused on the three main lines of operation (Activities. et cetera. living. other bodies in the public sector. They jointly appoint one representative per continent in the PEI Board. International Partners. National Committees should comply with the following boundary conditions: broad composition (including a rather wide variety of organisations both in the public and the private sector. timing and funding for the first year and with suggestions for the longer term. the ten IYPE themes (www. through the continuously updated. interactive. the Planet Earth Institute aims to conduct most of its activities at national levels through National PEI Committees. At this stage (10 August 2010) it is most likely that the PEI will be housed in the new premises of the Environmental Sciences Group at Wageningen Campus and physically be positioned nearby the World Soil Information (ISRIC) at the same premises. The Planet Earth Institute will identify a legal Counselor based in the nation hosting the PEI Secretariat and who will be consulted on all legal issues. creative minds. Statutes and Bye Laws will be delivered at Registration. fundraising and implementation capacity. including governmental organisations. a treasurer and a contact person with the Secretariat. The period between the formal closure of the IYPE (30 June 2010) and the start of the Planet Earth Institute is assigned as the Interim Period. would preferably be hosted by governments or public organisations and may be part of existing international bodies. National Committees and Partnerships) and other operational issues. Such Centres should operate at no cost to PEI.
2 pages in next issue of Planet Earth Publication. The Secretariat also generates partnerships for international PEI activities. the logistics. 1 page in a next issue of Planet Earth publication. Corporate International Partners are companies in the private sector that support the PEI aims and objectives. These include scientific organisations in the public sector and three types of corporate organisations in the private sector. 5 seconds in Planet Earth Movie spot. free Exhibition space at National Events and at one International Event.000 Euros. As companies and organisations targeted for such international partnerships may be based in countries where PEI National Committees are active. Scientific International Partners (SIPs) are typically scientifically oriented organisations in the public sector. Title Grant Certificate. official visit by Planet Earth Executive Officer including press conference. a policy has been developed to avoid potential conflicts of interest. invitation to international Events. In the Secretariat. 6. Annual partnership fee is 25. Benefits for SIP’s include: Planet Earth Partnership Certificate. Global Partners are normally mid-size companies interested in cooperation with the PEI and seeking for major international exposure through the Planet Earth Institute. Outsourcing Activities In the course of time and with expanding activities it is anticipated that an increasing number of PEI activities will be outsourced to private companies and individuals who both have the expertise.000 Euros. Annual partnership fee is 50. This policy may vary from nation to nation but will be based on principles of maximizing transparency and income to PEI (at national and international levels). representation in the Board of Directors. 5 Seconds in Planet Earth movie spot. invitation to international Events.has arrived in the Transition Stage. Negotiations between National Committees and PEI International should result in a document to be added to the mutual Agreement describing responsibilities of both parties (see above). free exhibition space at national event. free Exhibition space at National Event. Company microprofile on website. they raise the profile of the Earth sciences in their countries by being part of a professional and internationally respected organisation. . right to use the official Planet Earth Logo. 10 seconds in Planet Earth Movie spot. Benefits include: Planet Earth Partnership Certificate. right to use the official Planet Earth Logo. a dedicated staff member is responsible for partnership relations. free exhibition space at one international event. free Exhibition Space at two International Events.000 Euros. 1 page in next issue of Planet Earth Publication. All types of partnership have their own package of assets and associated partnership fees. Invitation to international events. Not least. right to use the official Planet Earth logo. All such operations should be accompanied by signed contracts. Benefits include: Planet Earth Partnership Certificate. Company micro-profile on website. These may develop from the International IYPE Partners or newly be established. National Committees also benefit by exchanging outreach materials and fundraising ideas with their peers.Exclusive Title for specific company sector at National Level. Annual partnership fee is 5. There are four levels of International Partnership. 5. micro-profile on website. the technology and the time to conduct these. Partnership The International Partners provide the financial spine of the Planet Earth Institute.
investors. a Development Team of two professionals. PEI aims to publish at least 2 such magazines in 2011. In potential.000 Euros. On top of that Core funding is provided by Legacy Partners that committed to support the PEI for 5 or 10 years.Exclusive Title for specific company sector at International Level. PEI will establish an active Donation System through its website. A low estimate for the remainder of 2010 is three new Corporate Partners generating a minimum net income of 60. and a seat on the Board of Directors. official visit by Planet Earth Executive Officer including press conference. and in-kind support by the hosting nation. for example the African Forum for Sustainable Development in 2011. two companies committed (orally) such long-term funding. Income development There are two main sources of income for the Planet Earth Institute: Partnerships and Activities. That was achieved by an Development team of two professionals. With a minimum partnership fee of 25. both for Scientific/public sector Partners and Corporate Partners. In this period the groundwork for PEI activities will be done enabling generation of first but modest income by 2011.000 € for Corporate Partners and after subtracting 20% acquisition costs.planetearth The Planet Earth Institute Legacy Partners are major companies that make a special effort to promote the PEI aims and ambitions throughout the world while receiving maximum exposure. free Exhibition space at National Event and at all International Events. Many Corporate IYPE Partners expressed their interest to renew their Partnership for the PEI. Partnership comprises Scientific/public sector Partners and Corporate Partners. As a reference.000 € in 2008. governments. At this stage. an average of 10 new partnerships per year is considered realistic per 2011.000 €/yr. 4 pages in next issue of Planet Earth Publication. each for an amount of 100. . No income from Activities is anticipated for the remainder of 2010. Moreover. A conservative estimate is 50% renewals per year. A low estimate for new Scientific/public sector partnerships is four per year. that would result in an annual net income of 200. The numbers given in the 2010-2013 budget are indicative and rough estimates only. Corporate Partners include International. By hiring a third person in Q4 2010. Entree of a third company to this group providing PEI’s core funding is anticipated by September 2010 and a fourth by 2013. invitation to international Events. 20 seconds in Planet Earth Movie spot. Title Grant Certificate. Other sources of income may include support by Foundations.000 € for PEI in 2010. As development of a proper marketing strategy requires considerable time. Global and Legacy Partners. In PEI’s Operational Budget (see Table page 12) a distinction is made between new and renewal of Partnerships. Their benefits include: Planet Earth Partnership Certificate. on average one per month. This figure is particularly conservative for 2011 when PEI may expect collecting more renewals from pre-mid 2010 IYPE partnerships than the two indicated in the Operational Budget as expressed in the Table on page 12. 7. Investments made for Planet Earth TV in 2009 will pave the road for rising income during PEI’s Transition and Mature Stages. half of them estimated to renew their partnership the following year. By hiring a third person for this team in the Initial Stage.000 € as of 2011. Keynote Speaker at Global Planet Earth Event. Income from Activities is expected to surpass PEI’s partnership income by 2016/2017. the same holds for PEI Events and Projects. Based on experience gained since October 2008 (in a declining economy) 20 Corporate Partners embarked on the IYPE. Legacy Partners are actively involved in strategy development though their representation in the Board of Directors. one single issue of the IYPE Planet Earth magazine generated a net income to IYPE of 55. right to use the official Planet Earth Logo. Annual partnership fee is 100. no income from co-marketing is expected to fuel PEI’s budget before 2013. Company micro-profile on website.
000 20.000 200.000 60.000 20. brochures. The PEI Secretariat will operate with a minimal staff to reduce costs.000 12.000 15.000 50.000 990.000 160.000 45.000 200.000 60. office. support to National PEI Committees and other costs.700 149.000 100.000 715.500 10. Concerning office costs. by the hosting organisation.000 0 590.000 555. As PEI aims to implement its mission mainly through activities at national levels.500 12.000 200.000 10.000 3 4 2 10 2 2010 (Q3+Q4) N 2011 € N 2012 € N 2013 € 300.000 20. a significant part of PEI’s income will be dedicated to support such activities through the National PEI Committees. new operations and associated travel. PEI anticipates in-kind support. Apart from the Initial Stage.8. Cost/investment development In chapters 8 and 9 the Interim Period (between IYPE and PEI) is included in the budget estimations in Q3 2010. PEI’s staff will consist of 4 persons. legal counsel.000 50. PEI Operational budget 2010-2013 Income Partnership Core funding Scientific Partners (new) Scientific Partners (renewals) Corporate Partners (new) Corporate Partners (renewals) Activities Planet Earth TV Publications Events Projects Co-marketing Total income Costs PEI Staff External experts Office costs New operations & associated travel Support to National Committees Other costs Total costs Surplus 170.010.000 20.700 20.000 15. Other costs include banking. Board meetings.000 350.000 40. a growing percentage of PEI’s income (17% in 2011.000 40. Investments in new operations will be relatively high during the Initial Stage. 45% in 2013) will fuel relevant activities in PEI nations. By 2011. Staff cost development will include a 5% annual growth. and consumables.300 300.000 7.000 35.000 40.000 45. Travel costs will be kept at a minimum level and often be associated with new operations.000 20. Six main types of cost/investments are distinguished in the PEI budget: staff.000 120. at least during the Initial Stage.000 25.000 100.000 45.000 10. website. 31% in 2012.000 40. For financial management purposes PEI should target at a modest surplus every year.000 3 4 2 10 6 300.000 20.000 10.000 40. in particular in developing countries. Costs involved with external experts will grow alongside with growing level of activities.000 450.000 225.000 1.000 50.000 10.000 325.000 4 4 3 10 8 400.000 730. hiring external experts. in terms of rent and furniture. Target is to transfer half of PEI’s income to National PEI Committees by 2014.000 50. As a consequence of a small regular staff external experts will be hired to support PEI activities and tasks.000 10.000 .000 20.000 50.000 50.000 15.000 20. Staff costs are based on competitive salaries in NW Europe.000 107.000 30.
700 € Q4 € 2010 € pm 5.500 6.000 200 5. PEI Investment Plan 2010 Q3 Fixed assets Accomodation HQ Accomodation side Office Furniture Computers Other office machines (printer fax etc) Consumables Total fixes assets Floating assets Staff salaries (Director.700 73.000 2. developers) Services by external experts New operations & travel costs Communication costs Unforeseen Total Total investement 2010 53. As Partnership Development will be operated from London (UK).500 5. Total investments for Q3 (Interim Period) and Q4 (PEI.000 20.500 6.500 500 300 7.000 75. 2010.000 pm 1. According to PEI’s Operational budget 2010 (page 12) sufficient income would be generated for that purpose.000 1. As noted before. Such investments are given in the Table below. investments will be made and bills should be paid.000 50.planetearth The Planet Earth Institute 9.000 2.000 100.700 68.000 95.000 68.000 60. PEI Financing Plan 2010 Income core partnership Net income 3 corp partners (1 in Q3 and 2 in Q4) Net income 2 scientific partners Total Q3 € Q4 € 2010 € 50. accommodation and furniture costs for PEI are assumed to be covered by the hosting organisations (indicated as pm in the Table). nominal costs for a London side office are incorporated in the Investment Plan 2010.300 pm 5. Investment and Financing Plans for 2010 During the Interim Period (Q3.000 5.000 40. staff members.000 €.500 75. Initial Stage) will be about 150.000 170.900 149.000 .000 2.000 5.800 53.000 5.000 10.200 Anticipated income to cover such investments is given in PEI’s Financing Plan 2010 (Table below and Table on page 12). 2010) and the Initial stage of the Planet Earth Institute in Q4.
This risk is considered low. If income growth would become more structural. But if so. Risk of insufficient funding through partnerships Despite of the economic downturn in the developed world new Corporate Partners have been entering the IYPE. Unless the Core Partners would not pursue their commitments. In the unlikely case these expectations would not be met. would be used for building a financial buffer to a size of at least a half annual budget. Risk of insufficient income generation from Activities During the IYPE Triennium. On 10 August 2010. The risk of collecting less than 50% of the anticipated income from Activities is considered low. . additional income will be invested primarily in the National Committees and in new operations. the market for some of the proposed activities was tested. Risk of no offers to host the PEI On 13 May the Government of The Netherlands formally announced to explore options for hosting the PEI at Wageningen University & Research Centre in the Netherlands. The results of such tests show that income estimates by PEI activities are reasonable. Based on 2009 and 2010 experiences. Risk of lack of content Abundant information is available for messages addressing the issues envisaged for the PEI. costs and investments will be income-driven. several prominent Earth science writers and developers expressed their keen interest to conceptually contribute to PEI’s aims and ambitions. Unexpected costs. thus deficit avoided. The Planet Earth Institute financial strategy is to adapt expenditures to income.10. 5. together with building on PEI networks at national and international levels. corresponding to salaries and basic requirements for key staff persons. 3. the PEI would be able to develop although at a smaller pace with a smaller budget. the PEI would still be able to develop though at a slower pace with a smaller budget. this risk is considered low. if unavoidable. Incidental income spikes would be added to PEI’s financial buffer.000 €/yr from new and renewed Partnerships is considered low. Any surplus. As mass media are always on the outlook for content. By 10 August 2010. this risk is considered non-existent. 4. partly in writing. If additional costs would become more structural. Risk of insufficient access to the media Access to the media is secured by hiring a Communication Officer as a PEI staff member. should be covered from the financial buffer fueled by budget surplus over the years. By 1 August 2010.000 € of long term (at least for 5 years) core funding. 6. this level of support has been committed. would be needed annually to ensure a stable development of the Planet Earth Institute. Risk of insufficient long term core funding A minimum of 300. 2. Risk analysis and mid course corrections The following potential risks in preparing and implementing the Planet Earth Institute have been identified : 1. the risk of collecting less than 250. the Board should define strategies to cope with that. also with the perspective to embark on the PEI. negotiations on the conditions for hosting the PEI were in an advance stage and all parties involved considered failure for arriving at an agreement most unlikely.
. Science in the Planet Earth Instit ute Pure. Moreover. To emphasize this ambition for cooperation.000 USD. however. In 2009. An important role in this process is anticipated for Young Earth Scientists (YES). Application of Earth sciences in practical situations is conducted by companies. many scientific societies. Often. geological surveys and private companies have attempted to raise awareness for the Earth sciences among the public with various levels of success. At the onset. IYPE supported the IGCP with 50. UNESCO is offered a position at the PEI Board of Officers. National Committees urged for a continuation of the outreach oriented efforts beyond IYPE. In an inquiry (April 2009). 14. the Planet Earth Institute envisages close cooperation with the UN-System (UN Commission on Sustainable Development) and in particular with UNESCO. National IYPE Committees began to appreciate IYPE’s potentials for success in outreach more than in science. In the course of the Triennium. If financially feasible. On 31 May 2010. The PEI Board will decide on the type of annual auditing to be performed by an internationally renowned accountancy company. In addition. 13. unanimously decided to embark on the Planet Earth Institute as the first of the Geo-Unions. Moreover. UNESCO plays a major role in such National PEI Committees. PEI aims to contribute further to this process by using the Geo-Unions concept. 12.planetearth The Planet Earth Institute 11. Relation with scientific Unions National IYPE Committees considered the IYPE successful in bringing together wide varieties of scientific communities in their countries. in particular in developing countries. a significant share of the PEI budget will be dedicated to support relevant outreach projects on Earth science promotion to National PEI Committees. where Earth-related ICSU unions began to cooperate at an international level. the PEI Board might decide investing in relevant geoscientific related projects with significant outreach potentials to the benefit of society. the Executive Committee of the International Union of Geological Sciences (IUGS). unions. The Planet Earth Institute welcomes cooperation with UNESCO on other issues as well. PEI’s prime ambition is to offer all global geo-partners an international platform for ‘outreach’ and to ‘translate’ and expose knowledge of the Earth in digestible pieces of information to the public. To address scientific issues or to develop new tools and technologies. Combating fragmentation works best by working together towards a common goal as demonstrated in the IYPE Triennium. consultants and geological surveys. Scientific union’s interest in the Planet Earth Institute is secured through a joint seat in the IYPE Board of Directors. resulting in the Planet Earth Institute. the PEI aims to support the outreach component of the IGCP and UNESCO’s Earth science Education Initiative in Africa. The PEI mission builds on that of the IYPE (Earth Science for Society) which complies with the joint UNESCO-IUGS Programme of IGCP. a process has been set in motion to proclaim the Planet Earth Institute as an UNESCO Category II Institute by UNESCO’s General Conference in October 2011. Planet Earth Institute and UNESCO As in the International Year of Planet Earth. as done during the IYPE Triennium. research institutions and Academies of Sciences. Over the years. the PEI aims to collaborate with leading research institutes in the world. IYPE aimed at an equal performance level for science and outreach. Accounting and auditing As an international non-profit organisation the financial administration should comply with International Public Sector Accounting Standards (IPSAS). particularly in developing nations. Among others. curiosity-driven science is the prime realm of universities. one of the two Initiators of the IYPE. as a model. the ten IYPE themes may serve as channels for this purpose.
org 13 August 2010 .The Planet Earth Institute Promoting knowledge for a better planet planetearth The Planet Earth Institute www.planetearthinstitute.
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