This is one of a series of mini social media guides for further education colleges supported by the

Association of South East Colleges (AOSEC) to help South
East Colleges use social media effectively.

Video offers amazing opportunities to market your college. It is now relatively cheap and easy to produce your own content. Video SEO (also known as video search engine optimization) is an important way to boost rankings for companies trying to rank higher on search engines like Google, Yahoo, and Bing. In fact, video SEO is becoming more important as more and more Internet users are watching online video.

What is YouTube?
YouTube is an online video sharing website launched back in 2005, is one of the greatest success stories of the digital age. As of February 2011, YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month. YouTube is the leader in online video, and the main destination to watch and share original videos worldwide on the Web. Did you know you can view the “YouTube Charts” at any time to see continually updated info about what’s popular? Sign up for an account at You can… • • • Upload & share videos globally Share video clips across the Internet through Web sites, mobile devices, blogs, and e-mail. Express creativity Things to consider •


• •

It’s free & user friendly View any video tutorial on any subject Don’t need expensive equipment

Hard to control what other people post without strong moderation Need some video editing expertise e.g. Windows Movie Maker

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How can further education colleges use YouTube?
Colleges can widen interest in services by uploading videos to YouTube to give prospective students a view of the college. You can use it to:
• • • •

Recruitment Promote college life – online video prospectus Humanize stories of students and alumni which can create loyalty, earn future business (students) their respect Publicise academic research

YouTube EDU, was made public in the first quarter of 2009. It is a facility which allows educational institutions to build a business presence on YouTube by sharing educational videos of a longer length than those generally allowed for upload. TeacherTube provide educational lectures and instructional videos that teaches new information to the learner or reinforces material that has already been learned.

Video streaming
LUTube is the new service at Leeds that allows staff and students to share and watch online videos. Another example is Worcester College in the UK. which uses Open Source Software Ostube (now Vimp) which has very similar functionality to YouTube.

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How are FE Colleges using YouTube?
YouTube EDU -

Macalester College Presidents Day Promotion Video – a funny video!

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Monitoring & Measurement
YouTube provide various metrics for channels, including information on the numbers of views of the video clips and numbers of subscribers. You can track referring visits from You Tube through Google Analytics.

Similar tools:
• • • • • Dailymotion Google Video Met cafe Vimeo

Youtube handbook The PR Pro’s guide to YouTube Reel SEO – the online marketing video guide

Any Questions?
Ready to improve your online marketing? Start now contact Feel free to get in touch! We offer in-house training & consultancy for social media projects. www: email: Twitter: @webyogi facebook: Webyogidigitalmarketing

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