TITLE OF THE PROJECT

³Analysis

of Channel Performance of Reliance

Communication CDMA, GSM´
PROJECT SUBMITTED TO ANNAMALAI UNIVERSITY, IN PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

IN APPLIED MANAGEMENT
By

RAMESH CHAND LAKSHKAR Enrolment Number: - 4740900503 ACADEMIC YEAR: 2009 - 2011

Name and official address of the Guide

Mr. Anuj kumar sinha
ADDRESS: Kamla Poddar Institute power house road banipark,
Jaipur

DIRECTORATE OF DISTANCE EDUCATION ANNAMALAI NAGAR

2009-2011

DECLARATION

I hereby declare that the project entitled ³Analysis of
Channel Performance of Reliance Communication CDMA, GSM ´submitted for the Degree of Master of Business Administration in Applied

Management is my original work and the Project has Not formed the Basis for the award of any degree, diploma, Associate ship, Fellowsh ip or Similar other titles. It has not been submitted to any other university or Institution for the award of any degree or diploma.

Signature of the Student ______________

. Place: Jaipur Name : RAMESH CHAND LAKSHKAR

Date:

Enrolment No.: 4740900503

Acknowledgement of the Student

It is with real pleasure that, I record my indebtedness to My Academic Guide Mr.Anuj Kumar Sinha for his counsel and guidance During the Preparation of this project. I am grateful to (Director, Wing Head or Centre Head)

Mr. Abhishek Poddar

I wish to record my sincere and special thanks to my parents, my friends. My thanks are due to (those who have helped in collecting Data or analysis typesetting etc.)

Signature of the Student___________

Place: Jaipur Date:

Name: En. No.: 4740900503

CERTIFICATE

Certified that the project is a Work done by RAMESH

CHAND LAKSHKAR during the Period of his/her study under my
Guidance, and that the project has not previously formed the basis for award Of Any degree, diploma, associate ship, Fellowship or Similar other titles and that it is an independent work done by His/her.

Signature of the Guide_________________________

Place: Jaipur

Name: Mr. Anuj kumar sinha_______

Date: ______________

Official Address with Seal:_____________

PROJECT REPORT

o

³Analysis

of Channel Performance of Reliance

Communication CDMA, GSM ´

Submitted By

Ramesh chand lakshkar

M.B.A. IInd Year

The title of the project is Analysis of Channel Performance of Reliance Communication CDMA, GSM.

TABLE OF CONTENTS
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
12. 13. 14. 15. Introduction Executive summary Acknowledgement Statement of Problem Objectives Methodology Market survey Data collection Industry profile Market strategy Analysis SWOT Analysis Major Findings Suggestions Conclusion . . .. . .. . .. . .

SYNOPSIS OF THE PROJECT

TITLE OF THE PROJECT

"ANALYSIS OF CHANNEL PERFORMANCE OF RELIANCE COMMUNICATION CDMA, GSM"

OBJECTIVES OF THE STUDY 
To know about the popularity of RIM products among the consumers in Jaipur.  To know about the brands of CDMA/GSM RIM and thier market capitalization.  To study about the competitive srength of Reliance Communication.  To know about the possibility to place RIM prouducts in canteen or other place in educational institutes of Jaipur.  To know about the consumer's preferences and expectations with regard to the choice of CDMA/GSM mobiles for various brands of RIM.  To motivate the dormant retailers for continuing trade with Reliance Communication. 

To know about the visibility of nearest competitors or rivals of
Reliance Communication in the Jaipur Market.

STATEMENT OF PROBLEM 
Company should not change the schemes very frequently because it create uncomfertability among shall retailers.  Frequent changes of scheme leaves the customer in state of confusion.  Channel incentives are only for Top most performer. Thus no incentives small retailers.  Rural channel are not given with more margins who maintain the reach.  Channel conflicts to be handled in a more human ways. 

Channel selection is more centerline.

RESEARCH METHODOLOGY 
Research methodology is the way to systematically solve the research
problem. It may be understand as a science of studying how research is done scientifically. In it I study the various steps that are generally adopted by a researcher in his research problem along with the logic behind them. 

It is necessary for the researcher to know not only the research
method but also the methodology. 

I am not only talk off research method but also consider the logic
behind the methods. The use in conduct of my research study and explan why I am using a particular matter for technique and why I am using others. So these research result are capable for being well evaluated by others.

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