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This is one of a series of mini social media guides for further education colleges supported by the Association of South

East Colleges (AOSEC) to help South East Colleges use


social media effectively.

What is Local Search Marketing?

Local listings & SEO have always been important for local marketing but now theyre essential for colleges. Why? Because

Over 50% of searchers use key phrases of 3 words or longer e.g. Chichester College part time courses On Yahoo alone, 100 Million unique visitors per month search with local intent - (source: Frazier Miller, GM of Yahoo Local) Local results in organic search results and have taken up more space, pushing the organic listings further down the page. With Google reporting that nearly 30% of all mobile queries have some type of local intent, local search is no longer just an alternative to online yellow pages.

Its important to get listed on a range of local search sites & local directories. Google Places makes it easy for people to make decisions about which local colleges to visit. If your listing doesnt have a 100% score, you will probably not be listed in the first local colleges that Google displays for local results.

web : www.webyogi.co.uk | call : 07412 139341 | email : info@webyogi.co.uk

What do FE colleges need to do?


Make sure your Google listing has a 100% score There are more than 20 different fields you in your Google Places listing and most colleges dont fill them all in Add service keywords in your listing description List one or two of the areas where your target market lives. Encourage students & employers to write reviews on your Google places listing. Often the business with the most reviews is a winner. On your publicity, contact form, thank you page, on invoices, on email, say Wed love it if you gave our college a review on Google/Bing/Yahoo Local. Make sure you are listed in your local phone book Obvious, but Google looks to authority sources of data to build their database and check for local information. If youre not listed here, it may affect your ability to rank on Google.

Get listed in the top local directories like:


Google Local Business Center Bing Local Yahoo Local Free Business Listing Facebook places Local.com Free Business Listing Superpages.com Free Listing Yellowpages.com Create A Listing Yelp Qype Best of the Web Hotfrog Touch local Foursquare Gowalla Things to consider

Benefits

Reach local audiences Many directory listings are free

Use your keywords in your listing title Have the local destination within your domain name.

web : www.webyogi.co.uk | call : 07412 139341 | email : info@webyogi.co.uk

Local social search

Services like Foursquare, Gowalla and others make it easy to post your physical location to the Web. Many of the popular location-based social networks present themselves as games. They give points to users for going to new or multiple places, then tally the points up against the user's friends.

Resources
Killer tips for local search marketing SEO for local search - SEOmoz

Any Questions?
Ready to improve your online marketing? Start now contact info@webyogi.co.uk. Feel free to get in touch! We offer in-house training & consultancy for social media projects. www: http://www.webyogi.co.uk/ email: info@webyogi.co.uk Local Search Marketing: @webyogi facebook: Webyogidigitalmarketing

web : www.webyogi.co.uk | call : 07412 139341 | email : info@webyogi.co.uk