Press Release, Krakow, 5th of July, 2011

Comarch BSS/CRM Suite enriched with the new version of the loyalty management solution
During the last decade, loyalty and reward management systems have evolved from simple tools designed to collect loyalty points and exchange them for low quality goods, to sophisticated systems and platforms supporting the most critical business processes of customer database management and active churn prevention. The new version of Comarch Loyalty Management enables for the development of effective, unique loyalty programs for residential, SOHO, SMEs and enterprise segments. It also provides the possibility of extending customer interaction to multiple touch points. Comarch Loyalty Management directly supports various channels of communication such as email, SMS, POS, call center and customer portal. Thanks to modern rule-based mechanisms, advanced customer profile management features and a user-friendly drag & drop interface even the most complicated loyalty program can be easily developed, ran and tracked by marketers and product managers.

Piotr Machnik, EVP Product Management & Marketing at Comarch¶s Telecommunications Business Unit, says: ³We are observing an increase in the saturation of the telecom market which drives CSPs to look for new methods of lowering customer retention costs and attracting customers attention to next generation telecommunication and content-based services. This is why we prepared a special offer for telecoms, based on our Comarch Loyalty Management suite, which has been on the retail market for over 10 years now. Based on our experience in the BSS/CRM domain and cooperation with marketing departments of leading mobile and multiservice operators, we adjusted Comarch Loyalty Management to the requirements of the telecom market. We believe customer retention is one of the strongest strategic priorities for operators right now and therefore we meet their business needs with a dedicated loyalty software.´

Comarch Loyalty Management supports the entire process of creating and maintaining loyalty programs, from communication with participants, logistics, creation of business rules and analysis of data, to cooperation with telecom or content providers, as well as global loyalty program operators. It can be applied to programs of various scales, both multi-partner and stand-alone, according to the needs of the telecom operator. The application enables defining and administering loyalty programs and provides intuitive servicing of client accounts, contacts, rewards and promotions. One of the advantages of Comarch Loyalty Management is the possibility of delivery and deployment as a standalone, fully functional component, as well as a pre-integrated part of the Comarch BSS portfolio.

Related resources: y y y Leaflet - Comarch Loyalty Management Product website - Comarch Loyalty Management Comarch¶s complete portfolio of BSS products

About Comarch Comarch is a global supplier of IT products and services, for the telecommunication industry, among others. The company¶s flexible and industry standard compliant solutions are developed in-house, and constantly evolve based on customer demand. Since 1993, the company has accumulated experience and knowledge in the fields of designing, implementing, and integrating IT solutions. Comarch offers an end-to-end portfolio of COTS products covering the areas of BSS, CRM, OSS as well as a range of comprehensive services. The company also delivers loyalty solutions to many industries including airlines, retail, hospitality, telecommunications and banking. Comarch serves some of the market¶s largest players - such as Telekom Deutschland (former T -Mobile Germany), T-Mobile Austria, E-Plus Germany, Vodafone Germany and Telefónica O2 Germany, as well as companies from the KPN and France Telecom groups.

More information is available at: telecoms.comarch.com. Comarch Telecommunications Press Office Katarzyna Gajewska | Tel: +48 12 646 10 00 | Gsm: +48 691 464 119 | Fax: +48 12 646 12 00 E-mail: Katarzyna.Gajewska@Comarch.com

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