Imapact Of Brand On Final Purchase

NAME......................... ADD.- ...................................... SEXM MALE .......................................... FEMALE NO-. ......................... AGE............ ........... MOBILE OCCUPATION-

SALARY GROUP1.Below 100000 200000 3.200000-300000 300000 4.Above 2.100000-

QUESTIONNAIRES ➢ Are you aware of brandYES/NO ➢Do you always prefer branded productYES/NO ➢Why do you not prefer branded productA)Due to High price B) Due to Quality C) Availability D) Less variety ➢ Income affect final purchase of branded productA) Extremely agreed B) Partially

................ SHOES ..................................... ........................................... ..... ➢Why do you purchase branded productA) Need B) Quality C) Self-satisfaction D) Status Packaging affect the sale of branded productA) Extremely Agreed B) Agreed C) Partially Agreed D) Disagreed ➢ .....➢ agreed C) Agreed D) Disagreed In which area you prefer to purchase the branded itemA) Garments B) Shoes C) Cosmetic D) Handset E) Wrist-watches F) Jewellery ➢How many brand have you used till nowGARMENTS...................................... ................................................. HANDSET............................................................ WRIST-WATCHES ... COSMETIC........................................... ................................................................. JEWELLERIES ........

➢If you go for purchase the branded product and the packaging of non branded product is attractive what would you preferA) Branded B) Non branded ➢How frequently you purchase the high price branded productA) Always B) Most of time C) Some time D) Occasionally ➢If you go for purchase the low price item what would you preferA) Branded product B) Non branded product ➢Are you aware of all varities of branded productA) Fully awared B) Partially awared C) Awared D) Not awared ➢What is sources of imformation about branded productA) Magazine B) Media C) Through friends D) Others ➢Are you satisfied with advertisement of branded productA) Extremely satisfied B) Partially satisfied C) Satisfied D) Not satisfied .

➢Does tagline attract the saleA) NO B) Some time C) Much D) Very much ➢Would you like to use other substitute branded productA) Yes B) No Where do you go for purchase branded productA) Mall B) Departmental stores C) Local market D) mini stores ➢Which time would you go for purchase branded itemA) Regularly B) Occassionally ➢If the Non branded product provide same quality on low what would you preferA) Branded B) Non branded ➢If you go to purchase any product what will you seeA) Price B) Quality C) Brand D) Packaging ➢ ➢Do you want to give any suggestion about the improvment of branded productA) Price B) Quality C) Availability D) Variety .

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