Multinational Corporation

A multinational corporation (MNC) or enterprise (MNE) is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation. The International Labour Organization (ILO) has defined an MNC as a corporation that has its management headquarters in one country, known as the home country, and operates in several other countries, known as host countries.

The Dutch East India Company was the first multinational corporation in the world and the first company to issue stock. It was also arguably the world's first megacorporation, possessing quasi-governmental powers, including the ability to wage war, negotiate treaties, coin money, and establish colonies.

The first modern multinational corporation is generally thought to be the East India Company.[4] Many corporations have offices, branches or manufacturing plants in different countries from where their original and main headquarters is located.

Some multinational corporations are very big, with budgets that exceed some nations' GDPs. Multinational corporations can have a powerful influence in local economies, and even the world economy, and play an important role in international relations and globalization. Advantages of MNC

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Training of local labor with more sophisticated techniques which on the long run will bring external benefits to the host country when these techniques can be used in all economic sectors. Raise the growth rate of host nation by introducing new investment and new technology. Induce their local rivals to become more innovative and competitive. promote improvement or development to various supporting industry or complementary industries Contributions of taxation, plus providing the host country with foreign exchange that can be used to purchase vital imports.

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A. Nestlé India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. They may not promote any development for the nation's economic activities by simply source their components from abroad which means they will drive local producers out of business. Nestlé India is a subsidiary of Nestlé S. Avoid tax by practicing transfer pricing.Disadvantages of MNC • • • • • • MNC may enjoy high competitive advantages over local firms that can destroy local competition rather than promote it. integrity and fairness in all aspects of its business and expects the same in its relationships. they can require their subsidiaries to operate polices that may be inefficient or create distortion in local market they may misuse the environment They may create uncertainty because foreign firms control the country within it by controlling part of its industries. 2 . This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'. The Company insists on honesty. With seven factories and a large number of co-packers. of Switzerland.

to irrigation. a confidence in the dairy business. MILKYBAR. services and other goods. MILO. suppliers of packaging materials. The Company's activities in India have facilitated direct and indirect employment and provides livelihood to about one million people including farmers. Health and Wellness through its product offerings. NESTLÉ Fresh 'n' Natural Dahi and NESTLÉ Jeera Raita. Progress in Moga required the introduction of Nestlé’s Agricultural Services to educate advice and help the farmer in a variety of aspects. The culture of innovation and renovation within the Company and access to the Nestlé Group's proprietary technology/Brands expertise and the extensive centralized Research and Development facilities gives it a distinct advantage in these efforts. but also instil amongst the community. 3 . NESTLÉ SLIM Milk. but a thriving hub of industrial activity. After India’s independence in 1947. The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs in order to provide Taste. scientific crop management practices and helping with the procurement of bank loans. MAGGI.Nestlé’s relationship with India dates back to 1912. safe food products at affordable prices. MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTLÉ Milk. where the Government wanted Nestlé to develop the milk economy. BAR-ONE. It helps the Company to create value that can be sustained over the long term by offering consumers a wide variety of high quality. as well. Nestlé has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India. the economic policies of the Indian Government emphasized the need for local production. From increasing the milk yield of their cows through improved dairy farming methods. Punjab. Nestlé India is a responsible organization and facilitates initiatives that help to improve the quality of life in the communities where it operates. when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited. Nestlé responded to India’s aspirations by forming a company in India and set up its first factory in 1961 at Moga. KIT KAT. Nestlé India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ. Nutrition. importing and selling finished products in the Indian market. Nestlé set up milk collection centres that would not only ensure prompt collection and pay fair prices. Progress involved the creation of prosperity on an ongoing and sustainable basis that has resulted in not just the transformation of Moga into a prosperous and vibrant milk district today.

Chennai and Kolkata. The Nestlé India head office is located in Gurgaon. Uttarakhand. in 1989. Nestlé India’s first production facility.at Ponda and Bicholim. today.2389400 Registered Office Nestlé India Limited M-5A. This was succeeded by the commissioning of two more factories . Mumbai. was followed soon after by its second plant. Connaught Circus. in 1995 and 1997 respectively.After nearly a century-old association with the country. set up in 1961 at Moga (Punjab).41514444 4 . Phase II. and Samalkha (Haryana). DLF City. New Delhi . Nestlé India set up factories in Nanjangud (Karnataka). Consequently. Head Office Nestlé India Limited Nestlé House Jacaranda Marg. Haryana. set up at Choladi (Tamil Nadu).122002 (Harayana) Tel. Goa. in 1967. in 2006. Gurgaon . The seventh factory was set up at Pantnagar. Nestlé India has presence across India with 7 manufacturing facilities and 4 branch offices spread across the region.: 011.110001 Tel. They are in Delhi. The 4 branch offices in the country help facilitate the sales and marketing of its products.: 0124 . 'M' Block. in 1993.

Pazzta. Ghee. 5 . Prepared Dishes & Cooking Aids:Maggi 2 Minutes Noodles. Slim Milk. Bar One. Polo.Milk Products & Nutrition:Nestle Milk. Jeera Raita. Milkmaid. Iced Tea. Eclairs. Chocolates & Confectionary:Nestle Kit Kat. Sunrise Special. Milky Bar. Beverages: Nescafe Classic. Cappuccino. Munch. Healthy Soups. Sauces. Sunrise Premium. Dahi. and Fruit Yoghurt. Cuppa Mania. Bhuna Masala.

best-ever Anti-dandruff shampoo with an improved formula. Procter & Gamble Home Products is incorporated as a 100% subsidiary of The Procter & Gamble Company. consumers are automatically eligible to buy a Whirlpool Washing Machine for as low as Rs. Procter & Gamble Home Products Limited launched New Ariel Power Compact detergent with a new global technology that breathes new life into clothes. In June 2000.In 1993. Procter & Gamble Home Products Limited launched Pantene Lively Clean its unique Pro-Vitamin formula cleans oil-build up. 1kg or 1. In January 2001. free-flowing and sparkling-clean hair. by filling in the application form that comes with the Ariel pack and contacting any one of the Whirlpool dealers mentioned on the pack. In June 2001. Smooth & Silky and Refreshing Menthol. Procter & Gamble India divests the Detergents business to Procter & Gamble Home Products. Procter & Gamble Home Products introduced Tide Detergent Powder . by detecting and removing deposits which are left behind from successive washes. Procter & Gamble Home Products also re-launched the international range of Head & Shoulders. making washing machines more affordable to the people of Hyderabad. In 2000. In November 2000. Procter & Gamble Home Products launches Ariel Super Soaker. On purchase of either a 500gms. which offers the fine combination of anti-dandruff efficacy and hair conditioning. During this period. In 1995. Procter & Gamble Home Products Limited and Whirlpool India Ltd.5kg economy pack of New Ariel Power Compact.the largest selling detergent in the world. delivering lively. Procter & Gamble Home Products Limited presented India in the first International Hair Styling and Beauty Expert Contest. In 1993. In August 2000. dirt and grime in just one wash. in three variants . by removing dinginess from them and restoring the original colors of the fabric.Whirlpool Superwash' offer. USA. launched a special 'Ariel .Hair Asia Pacific 2000 in collaboration with Sri Lankan Association of Hairdressers and Beautician.238/.Clean & Balanced. India hosted the Pantene Artist 2001 a national stylist 6 . Procter & Gamble Home Products enters the Haircare Category with the launch of Pantene Pro-V. new pack-design and logo. In 1997 Procter & Gamble Home Products launches Head & Shoulders shampoo. Procter & Gamble in partnership with the Association of Beauty Therapy & Cosmetology (ABTC).in Equal Monthly Installments for 24 months.

Malaysia. Pantene Hair Asia Pacific is a prestigious international hair cutting & styling contest attracting expert hairdressers and beauty care advisors from more than 13 Asia Pacific countries.15 and Rs. Procter & Gamble Home Products announced the Beat The Summer Dandruff offer on which 200ml Head & Shoulders bottle was available for Rs.discount to consumers.12.7 discount respectively on MRP. Procter & Gamble in partnership with the Southern India Beauty Specialists & Hairdressers Association (SIBHA) hosted the Pantene-SIBHA Look N Learn Seminar where Raman Bhardwaj hairdresser to former Miss India. In December 2001.competition. Procter & Gamble Home Products Limited announced the launch of a special Ariel Bar Refund Offer along with its new Advanced Ariel Compact.K). Mr.23/. Balanced Clean for shinier hair. In April 2002. Under the Ariel Bar Refund Offer. Pantene also hosted Hair Asia Pacific 2002 the biggest Hair Cutting & Styling event in Kuala Lumpur.A) among others and also enjoys the reputation of being the official hairdresser for the 1993 Miss Universe pageant. During the same period.5 lacs and the launch of the Pantene Shine Booths across the country to help achieve the shine that lasts from morning to night. Encarnecion has trained students in leading hairdressing schools like Robert Fielding School of Hair Dressing (U. In August 2002. Vidal Sassoon Academy. Volume & Fullness for thicker hair. who demonstrated the hottest international haircuts and styles in vogue via an interesting hairhsow. Procter & Gamble Home Products launched New Pantene Pro-V range of five shampoos in India which gave consumers the look they want Smooth & Silky for straighter hair. Encarnecion. (U. and avail of an Rs.only. Pierre Alexander International Academy (U. Present at the event was world-renowned hairdresser and stylist Jun L. Pantene unveiled the launch of the Shine Morning to Night campaign that helps consumers get long lasting hair shine with regular use of Pantene. Procter & Gamble Home Products Limited launched New Ariel Total Compact with Magicare a New System of Washing that completely removes stains without scrubbing.S. Celina Jaitley demonstrated the Latest and Trendiest Hair Cuts (Modern & Classic) to beauticians and hairdressers in Chennai.99/. significantly reducing time spent on washing clothes. In July 2001. Hair Cutting and Body Painting. Lively Clean for livelier hair and Anti-Dandruff for dandruff-free hair. thus giving a benefit of a Rs. which included categories such as Bridal Dressing.K). In September 2001. Additionally. The Shine Morning to Night campaign had two exciting components to it The MTV Shine Your Soul contest where one could win diamonds worth Rs. 7 . consumers could exchange their detergent bar on purchase of Advanced Ariel Compacts 1kg and 500gms packs.

Procter & Gamble Home Products Limited launched Head & Shoulders Naturally Clean.25. the ultimate solution for achieving the Long and Black hair look.world’s number one selling diaper brand with sales of US$ 6 billion annually. Hyderabad. 1 per sachet and its Ariel sachet at Rs. while a one kg pack of Ariel cleans a family’s one month laundry in just Rs. Karnataka and West Bengal.Additionally. In March 2004. 4/. USA. In June 2003.5 ml sachets. Procter & Gamble Home Products Limited reduced the prices of Ariel and Tide bags (large packs) by 20-50%. In November 2002. 000 and other prizes from Estelle Jewellery. a new variant in its Head & Shoulders range of Shampoos especially for Tamil Nadu.50/-. In January 2004. 1 shampoo. Procter & Gamble Home Products Limited launched Pampers . In January 2003.5ml sachets from Rs. giving light. and Head & Shoulders Silky Black . with just one pampers diaper.23/-. In September 2003. Procter & Gamble Home Products Limited also announced the launch of its Tide Super Whiteness Gold Dhamaka at the Tide Junction in Giant Hypermarket. free flowing hair. Kenya. In July 2003. Pantene also hosted Pantene World Teen Queen contest in Goa. Pampers provides superior dryness for uninterrupted overnight sleep. Tanzania. Andhra Pradesh. in India. at affordable prices in 100 ml bottles and 7. and easy to comb hair versus ordinary shampoos. The Tide Super Whiteness Gold Dhamaka gave consumers a chance to get their clothes superwhite and Win an Exquisite Handcrafted Pure Gold Jewellery Set worth Rs. The superior quality one kg pack of Tide now cleans a family’s one month laundry in just Rs. In India. improving affordability to a large number of Indian consumers. with no change in its superior product-quality or packaging. Procter & Gamble Home Products Limited announced that its superior quality Tide sachet is now available at Re. loose. Rejoice’s patented Micro-Silicone conditioning technology gives twice as smooth. South Africa. thus making the world’s best detergents available at lower prices.the only shampoo in India to offer the dual benefits of 100% dandruff-free as well as silky black hair. Procter & Gamble Home Products Limited launched Pantene Long Black. Contestants from UK.to Rs. while maintaining the superior quality. 3/-. Pampers Fresh & Dry is available in a variety of three sizes – 4s. Middle East and Hong Kong participated to win the coveted World Teen Queen crown. Kerala. 2 per sachet. Mauritius. Procter & Gamble Home Products Limited reduced the prices of Pantene and Head & Shoulders 7. 8 . Its Smart ZPT combined with Natural Citrus (lemon) extracts removes 100% dandruff and rinses oil and stickiness from the scalp. Procter & Gamble Home Products Limited announced the launch of Rejoice – Asia’s No. 10s and 25s.

The P&G beauty business sells more than 50 different beauty brands including Pantene®. Max Factor®. the world’s largest selling shampoo.In April 2004. (ii) Its technology also ensures that it lasts longer. Hugo Boss®. The New Tide Bar is unique as compared to the available detergent bars because of its three unique features: (i) It has green speckles called Whiteons. In India. thicker looking and beautiful hair. In August 2004. offering superior value to consumers. thus giving them stronger. the world’s No. in India to cater to the main concerns of the Indian households. 9 . which is designed to free women of their hair fall concerns by reducing hair fall due to breakage by up to 50% within just two months. Cover Girl®. which makes hair ten times stronger. • • • • Ariel Front-O-Mat Ariel 2 Fragrances Tide Detergent Tide Bar Hair Care P&G’s Beauty Business is over US$ 10 Billion in Global Sales. (iii) It has a lemony & refreshing fragrance that lingers on clothes hours after wash. Procter & Gamble Home Products Limited signed Preity Zinta – Bollywood's #1 Actress. which release a unique whitening action on reacting with sunlight. Herbal Essences® and Clairol Nice ’n’ Easy®. Joy®. Procter & Gamble Home Products Limited announced the launch of Pantene Hair Fall Control. In November 2004. outstanding whiteness and stain-removal. Procter & Gamble is committed to making every day in the lives of its consumers better through the superior quality of its products and services. does not dissolve easily and delivers a good balance between bar-hardness and ease of application on clothes and. Procter & Gamble Home Products Limited launched New Pantene Amino Pro-V Complex shampoos. Procter & Gamble Home Products Limited launched New Tide Bar. making it one of the world’s largest beauty companies. SK-II®. as Brand Ambassador for its Head & Shoulders anti-dandruff shampoo that gives 100% dandruff-free soft beautiful hair. 1 Anti-dandruff shampoo and Rejoice – Asia’s No. Olay®. The prices of Pantene 100ml and 200ml bottles were reduced by 16%. In October 2004. 1 Shampoo. Head & Shoulders. namely. Fabric Care Procter & Gamble has two of its world-leading detergents – Tide and Ariel. P&G’s beauty care business comprises of Pantene.

Tel: (+22) 2826 6000 Fax: (+22) 5693 9696 P&G Plant Location: Mandideep Plant : Plot 182. Dist. India. Madhya Pradesh 10 . Sector A.400099 Maharashtra. Mandideep 462 010.• • • Pantene Pro V Head & Shoulders Rejoice Baby Care • Pampers Procter & Gamble has its General Office (GO) at: P&G Plaza Cardinal Gracias Road. Chakala. Industrial Area. Raisen. Andheri (E). Mumbai .

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