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July 11

INDIA RETAIL

THE FACE
OF INDIAN
JEWELRY

SPECIAL
REPORT

MARKET
REPORT

INDUSTRY
NEWS

DIAMOND RETAIL
BENCHMARK

What The IIJS Trade


Show Has Done

Few Choices For


Diamond Buyers

Need For Generic


Diamond Promotions

A price list to assure


your customers

Cover.indd 1

6/29/2011 10:58:26 AM

SPECIAL OFFER FOR GJF MEMBERS


TAKE A 3-YEAR, HIGHLY DISCOUNTED
MEMBERSHIP OF IDEX ONLINE FOR
JUST $1,470 AND GET AN APPLE IPAD2
(16GB, WIFI + 3G) COMPLETELY FREE!
YOU SAVE A HUGE AMOUNT! THE IDEX
MEMBERSHIP NORMALLY COSTS $840
A YEAR AND A 3-YEAR MEMBERSHIP
WOULD COST YOU $2,520.
USE THE IPAD TO SHOW YOUR
CUSTOMERS THE GREATEST POSSIBLE
SELECTION OF DIAMONDS AVAILABLE
ON THE IDEX SYSTEM, AT THE MOST
COMPETITIVE PRICES!

Prices

IF

4,50,000 DIAMONDS ON OFFER ONLINE.

THE DI
JUN E
AMON
1st
D RETA 2011
ND RE
TA IL
IL BENC
BE NC
HM AR
HMAR
K FO
K - IN
R PO
LIS HE
DIA
145092
D DIA
SI1
1269 DIAMONDS
POLISHED

are in
Rupee

JUNE 1st 2011

DIA MO

s Per
Car

.22)

VVS1
at
VVS2
204035
THE DIAMOND RETAIL DBENCHMARK
VS1 - INDIA
167762
E

97 15416
DIAMOND RETAIL BENCHMARK 1722
FOR

VS2

MO

Benc hmar

d 1/4
(0.23
-0

Roun

Roun

d 3/8
(0.38
-0.44
)

Round 3/8 (0.38-0.44)

99181

7 4959

80 2358

254495

02 2358

Roun
d 1/2+
(0.50
-0.69
)

Round 1/2+ (0.50-0.69)

80 9918

(0.90
-0.99

diam ond

Round 0.90 (0.90-0.99)

-0.89
)

Roun
d 3/4
(0.70

ond Bour

.28)

Round 1/4 (0.23-0.28)

-0.37

d 1/3
(0.29

Roun
d -1/
2 (0.45
-0.49
)

Roun

Round 1/3 (0.29-0.37)


Round -1/2 (0.45-0.49)
Round 3/4 (0.70-0.89)

55

Roun

Round 1/5 (0.18-0.22)

d 1/5
(0.18-0

SI2
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0 1314
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F 1632
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28 1496
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7 1088
26 1224
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19 8614
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21 1088
I3
58944
26 13148
8 7254
19 9975
45341
6 6801
9 1133
IF VVS
H 1314
1 8161
31739
53 9975
Powered
by 2www.idexonline.com
Prices are in Rupees Per Carat
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4 6801
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market r: This Diam
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market data from the diamond trading centers Worldwide and market research assessment of customary retail mark-ups. Endorsed by the All India Gem U
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in Tel
at
, as well DRB India
byand
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at
time
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0 10
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DB and Israe l, ts
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source of the diamond certificate; fluorescence; cut specifications; payment and other terms of business; foreign exchange rates; special stones and other business considerations. This is published
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parofed. This is publily at time of d Federatio
view
This and
price
list reflects
suggested
prices
for polished
diamonds.
may,house
andheadquartered
should, sell
at Aviv
discounts
compared
to this
list.toFor
Onl ine
India Gems
Jewellery
Trade Federation
(GJF), a retail
trade body
headquartered
in Mumbai,
and IDEX, aDiamonds
diamond research
in Tel
Israel, with
a view of unbiased
service
the more
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n
to this shed
unbia
trans
S.A . Allsed
servi
list. jointly by action;
education on prices and discounts please visit www.diamondSRP.com. Copyright 2009 by WFDB and IDEX Online S.A. All rights reserved.
The
the mor
29
righ tsce toFor
JUNE 1st 2011
cons umer
e All
rese rve
D R A F T J A N U A R Y 1st 2 0 10
d.
29

DRB.indd 29

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09545AD1106_IDXindia.indd 1

05/05/11 10:54

Contents
J U LY

05 FROM THE EDITORS DESK

An Image To Make The Product Exciting & Economic


Shock-Proof

magazine india retail

J U LY 2 0 1 1
VOL. 1 No. 08

EDITORIAL DEPARTMENT
EDITOR-IN-CHIEF Vinod Kuriyan

06 MUMBAI DIAMOND MARKET REPORT

No Choice For Buyers In Either Pricing Or Goods Selection

11 SPECIAL REPORT

Showtime! What The IIJS Trade Show Has Done

19 RETAIL ET CETERA
24 POLISHED DIAMOND PRICES
Prices Rise Again In May

27 DIAMOND RETAIL BENCHMARK


A diamond price list to assure your customers

34 COVER STORY

The Face of Indian Jewellery


Sonam Kapoor endorses the IIJW

50 FACETS
53 INDUSTRY NEWS

Las Vegas Show Highlights Need For Generic Diamond


Promotions

56 U.S. MARKET WINDOW

A Matter of Priorities for Signets New CEO

08

_w~B hram ~mOma H$s [anmoQ>

_mb Ho$ M`Z _| `m H$s_V V` H$aZo _| IarXXmam| Ho$ nmg H$moB


{dH$n Zht
14

{deof [anmoQ>

EDITORS Edahn Golan, Danielle Max


IDEX ONLINE RESEARCH Ken Gassman
INTERNATIONAL CORRESPONDENT

Tamar Katzav
ADMINISTRATION & MARKETING
MANAGING DIRECTOR Yaron Barzilay
MARKETING MANAGER Kuldip Bedi
SALES MANAGERS

Anish Kuriakose, Osnat Davidov, Tali Kozik, Yaron Barzilay


PRODUCTION & CIRCULATION Helena Dorsht, Vera Podolny
ACCOUNT MANAGER Shuly Dori
ART DEPARTMENT
GRAPHIC DESIGNERS

Boris Mandelis (Red Designer Studio)


Ilana Akselrod (Red Designer Studio)
Liran Brener (Red Designer Studio)
Printed by SAP Printers, Lower Parel, Mumbai 400 013
IDEX INDIA
OFFICE # 20, KALA BHAVAN, 4TH FLOOR, 3 MATHEW RD., OPERA HOUSE,
MUMBAI 400 004, INDIA
TEL: +91-22-6633-2187, FAX: +91-22-6633-2186
EMAIL: MUMBAI@IDEXONLINE.COM
IDEX USA
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TEL: +1-212-3823528, FAX: +1-212-3822671
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IDEX Magazine - India Retail is published in India by
Idex Online S.A.. Reprints of individual articles are obtainable
on application to the editor. All rights reserved. No part of this
publication may be reproduced, stored in a retrieval system or
transmitted in any form or by any means without the prior written
permission of the Copyright owner.
PUBLISHED BY YARON BARZILAY FOR IDEX ONLINE S.A

emoQ>mB_! AmBAmBOoE g ( IIJS) Q>oS> emo H$s g\$bVm


42

AmdaU H$Wm

^maVr` Am^yfU H$mo {_bm EH$ AmYw{ZH$ Ama \$eZo~b Moham


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E~ogS>a

Table of content.indd 4

ISSN 0334-6838
2003 IDEX ONLINE S.A.

www.idexonline.com
IDEX MAGAZINE INDIA RETAIL | NO 08

6/29/2011 4:50:21 PM

From the
Editors Desk
An Image To Make The Product
Exciting & Economic Shock-Proof

ntrinsic worth is still important to the Indian


jewellery consumer. Even with branded jewellery,
a retailer has to typically give the customer a
break-up of the value of the metal and gemstones in
a piece of jewellery. But increasingly, this alone isnt
enough to motivate consumers to buy jewellery except
in situations like weddings, when social mores dictate
a mandatory jewellery purchase.
Younger consumers today particularly in urban areas
are lukewarm to indifferent to mere intrinsic value
when given a choice of luxury purchases. Jewellery
needs a story, an iconic image to fire up the imaginations
of young women and get them excited about the idea
of jewellery.
No image can better guarantee attention and excitement
than that of an in vogue, young Bollywood actress. And
nothing could be better at firing up the enthusiasm to
buy jewellery than to hear the actress endorse jewellery
as a product category that she aspires to owning and
wearing. Which is why we have attached such great
importance to the appointing of Bollywood actress
Sonam Kapoor as the brand ambassador of the India
International Jewellery Week (IIJW).
For too long in India, jewellery has remained merely
a necessary purchase at weddings and festivals while
clothes and other product categories like personal
computing and entertainment devices have been
embraced as must have items. These products dont
have the sort of price volatility that a commoditybased product like jewellery has. Demand doesnt
fade all of a sudden due to an unexpected change
in raw material cost. They are steady sellers that
are resistant to a considerable amount of economic
f luctuation.

IDEX Magazine India Retail | NO 08: EDITOR

Editor.indd 5

Whats more, these products are steadily eating into


jewellerys market share because they not only provide a
function to meet a lifestyle need, they generate a greatly
exaggerated self-image for the consumer and help make
a social statement on behalf of the owner.
Obvious intrinsic worth in a product can make a statement
about the financial and therefore to some extent the
social status of the wearer. But it doesnt say anything
about the wearers personality and why perhaps he or
she might be interesting. Increasingly, just flaunting ones
wealth or social status isnt enough for consumers. That
extra statement is what is craved to be made.
Putting a face and a style image to jewellery is a great
way to counter the advantages that these other product
categories enjoy and at the same time strengthen jewellery
in its area of greatest vulnerability susceptibility
to economic shock. The image and endorsement of
a Bollywood style icon are both exciting and pretty
resistant to economic shock. This also drives demand
steadily and breaks the product free from its dependence
on social and religious occasions. This is exactly what
the doctor ordered for Indian jewellery.
And with the new face and its implied images for
consumers, comes the necessity to change the way one
fabricates or sources the product one has to offer. Which is
why it is a clever move to position the IIJW just before the
India International Jewellery Show (IIJS). Come away from
the first, fired up with a new image and new possibilities
about what to offer the consumer and walk straight into
the best place to source the new product you need.

Vinod Kuriyan
Editor
5

6/29/2011 12:55:55 PM

Mumbai

DIaMOnD MaRKEt REPORt

No Choice For Buyers


IN EITHER PRICING OR GOODS SELECTION

owards the end of June, the Mumbai diamond


market was distinctly one that favoured sellers
only. Buyers had practically no choice with
regard to either price or actual selection of goods they
had to make do with what was available. The category
with the least choice and the scarcest inventories was the
SI clarity. This has been the hottest category in the market
for some time now and looks set to go on being so.
The JCK Las Vegas show was judged as being a good
one overall and at the time of reporting, there was
a tremendous anticipation of and hectic preparation
for the Hong Kong show, slated to kick off on June
23. Prices of goods are widely anticipated as going up

Market Report.indd 6

By Vinay Parekh
yet again after the show with even greater shortages
of goods as strong Chinese demand sucks whatever is
left out of the system.
There are, however, voices of caution in the market,
wondering how long this bull run of prices can last.
These voices also ask what might happen if the United
States cannot resolve its fiscal deficit crisis by the end of
July and the Eurozone crisis with Greece isnt resolved
cleanly.
Overall, however, market players noted that at the time
of reporting, demand was strong and market sentiment
very positive.

IDEX MagazInE InDIa REtaIl | nO 08: MUMBaI DIaMOnD MaRKEt REPORt

6/29/2011 4:58:15 PM

M U M B A I D I A M O N D T R A D I NG I N J u n e

Size in Ct. (Sieve)

Comments

Forward Call

-0.01 (-2 )

Strong demand for SI/J+ goods.


Good demand for piqu goods.
Some demand for VS goods, VVS slow.
Overall very good demand across the board.
Very hot category.

Shortages will continue as manufacturers of


this size are turning onto other sizes due to
labor shortages. Top shades & white Natts will
become hot.

-0.02 (+2-6.5)

Strong demand for SI/J+ goods.


Good demand for piqu goods.
Some demand for VS goods, VVS slow. -4 sieve
in more demand. Hottest category.

Prices will remain very high on account of


steep increases in rough prices. Top shades &
white Natts will become hot. Shortages will be
felt due to strong demand.

0.03-0.07
(+6.5-11)

Very good demand for SI/J+ goods.


Good demand for piqu goods. Most required
sieve is -8. Overall demand is getting stronger.

Activity is likely to improve. Demand & prices


will go up. Top shades & white Natts will
become hot.

0.08-0.14 (+11-14)

Very good demand for SI+ goods.


Good demand for piqu goods.

Activity will improve as this size is


comparatively cheaper than stars & melees.
Prices will go up.

0.15-0.17
(+14-15.5)

Very good demand for SI+ goods.


Good demand for piqu goods.

Activity & prices will increase with shortages


of goods.

0.18-0.22 (1/5)

Good demand for SI1+ goods.

Better demand will be seen for SI+ goods.

0.23-0.29 (1/4)

Good demand for SI1+ & piqu goods.

Demand & prices will go up.

0.30 (1/3)

Very good demand for SI goods.


Good demand for VS & piqu goods.
F-J col. is in more demand.

Prices & demand will be stronger for SI goods.

0.40 (3/8)

Very good demand for SI/G-J col.

Prices for SI goods will go up.

0.50 (1/2)

Very good demand for SI+/J+ col.


Good demand for I1/I2.

Demand & activity will be higher for SI goods.


Prices for VS & SI will go up.

0.75 (3/4)

Very good demand for +0.90 carat SI+/G-J.


Good demand for I1-I2/J+ col.

+0.90 carat will become very hot category.


Demand for D-F col. will improve.

1.00 (4/4)

Strong demand for VS & SI goods.


Overall very good demand across the board.
Shortages for I-K col.

Shortages & steep price rise will be seen for


certified & non certified SI Clarity. Overall price
increase expected.

+3.00

Very good demand for SI/G-K colors.


Demand increases for VS-SI/H-K colors in +5
carat sizes.

Shortages will be seen in 3 carat sizes.


Shortages may drive prices upward.

IDEX Magazine India Retail | NO 08: MUMBAI DIAMOND MARKET REPORT

Market Report.indd 7

6/29/2011 4:58:16 PM

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Marker Report Hindi.indd 8

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g_` _mJ H$m\$s _O~yV Wr Ama ~mOma ^mdZm H$m\$s gH$mam_&

MAGAZINE INDIA RETAIL | NO 08: MUMBAI DIAMOND MARKET REPORT

6/29/2011 3:39:23 PM

_w~B {ham ~mOma H$m H$mamo~ma


H$aoQ> gmBO
(grd)

{Q>n{U`m

^mdr X`

-0.01

SI/J+

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~ZoJm&

SI/J+

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VoO _mJ Ho$ H$maU H$_r {XIoJr&

SI/J+

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SI/J+

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SIH$s

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(-2)

-0.02
(+2-6.5)

0.03-0.07
(+6.5-11)

0.08-0.14
(+11-14)
0.15-0.17
(+14-15.5)
0.18-0.22

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{nH$ JwSg H$s AN>r _mJ&

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SI+

SI1+

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(1/5)
0.23-0.29
(1/4)
0.30
(1/3)

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F-J H$bg H$s A{YH$ _mJ h&

SI

0.40 (3/8)

SI/G-J

0.50

SI+/J+

(1/2)
0.75
(3/4)
1.00
(4/4)

+3.00

I1/I2

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H$s AN>r _mJ&

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I1-I2/J+ H$bg H$s AN>r _mJ&

+0.90

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SI

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SI

VS

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+0.90
D-F

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g{Q>\$mBS> VWm ZZ g{Q>\$mBS> SI b[aQ>r Ho$ {bE H$_r
nyao ~moS> ^a _| Hw$b {_bmH$a H$m\$s AN>r _m& I-K H$bg hmoJr Ama H$s_V _| VoO d{ hmoJr& Hw$b {_bmH$a H$s_V
_| d{ hmoJr&
H$s H$_r&
VS

H$bg H$s AN>r _mJ&


H$aQ> gmBO _| VS-SI/H-K H$bg H$s _mJ _| H$_r&

SI/G-K
+5

MAGAZINE INDIA RETAIL | NO 08: MUMBAI DIAMOND MARKET REPORT

Marker Report Hindi.indd 9

JwSg Ho$ {bE ~ohVa _mJ XoIr OmEJr&

H$aQ> gmBO _| H$_r XoIr OmEJr& H$_r go H$s_V _|


CN>mb AmEJr&

6/29/2011 3:39:23 PM

M A N U FA C T U R E R
IMPORT

EXPORT

Polished diamonds in all sizes and qualities


Manufacturer of large sizes, rounds and fancies,
up to 25.00 cts

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09-09-2008 12:16:00

Special Report

SHOWTIME!

What The IIJS Trade Show Has Done

ts that time of year again! Time to get ready


for the biggest networking event in the entire
Indian gem and jewellery industrys calendar
the India International Jewellery Show (IIJS). This trade
show has revolutionised the way jewellery is sourced
and distributed throughout India. And it is still growing.
According to the Gem & Jewellery Export Promotion
Council (GJEPC), the shows organiser, the 2011 show,
which is slated to run from 4th to 8th August this
year, will be spread over 46,000 square meters and
feature 850 exhibitors in 1,700 booths. There will be
five separate country pavilions and the expectation is
that there will be more that 35,000 visitors. According
to the GJEPC, 20,000 had already registered in the first
phase of online visitor registration.
Theres no big surprise in these figures as data indicates
that jewellery consumption in India has been growing at

IDEX MagazInE InDIa REtaIl | nO 08: SPECIal REPORt

Special Report.indd 11

By Vinod Kuriyan
a rapid pace. This growth seems to be not just confined to
the traditional jewellery. Diamond jewellery in particular,
has done very well. Some time ago, on a visit to India,
De Beers Diamond Trading Company (DTC) managing
director Varda Shine told the media that Indian diamond
jewellery consumption is growing faster than Chinas.
According to her, in 2010, diamond jewellery demand
in China grew 25 percent, while Indian demand grew
31 percent. In the last five years, she said, diamond
jewellery demand in India had grown 50 percent. And
this year, she said, Indian diamond demand is expected
to grow at least 20 percent.
This growth, together with a proactive and aggressive
road show initiative by the GJEPC across the country
to promote the IIJS particularly small towns in every
geographic region has resulted in a very strong visitor
response. Along with an easy online registration process,

11

6/29/2011 3:08:43 PM

this has meant that some 20 percent of those registered


for the IIJS are first-time visitors. More jewellery retailers
than ever before will be exposed to a networking
platform that facilitates the sourcing of the widest
range of product fabricated by hundreds of specialist
business-to-business manufacturers, with an extremely
high level of confidence. Direct sourcing from these
manufacturers also helps retailers defend their margins
in a tough and competitive business environment.
The choice available at the IIJS has also increased.
Despite a powerful constraint on space, the GJEPC has
managed to accommodate 100 new exhibitors from
a waiting list of 400! The reason why there is a wait-list
for participation has to do with the success of the show.
The IIJS has become the single biggest purchase event
for a large and still growing number of retailers
around the country. For many, the IIJS provides the only
product-sourcing they do through the year!
Heres what Ajit Hans of Lalchand Jewellers in
Bhubaneshwar had to say: The IIJS helps us to undertake
bulk booking and buying for the entire year in advance.
Since the latest trends and designs of jewellery, whether
gold or diamond are on display, we can meet the demands
of our customers, who keep wanting new designs. Over the
years, the IIJS has helped us in many ways. We get to meet
jewellers and traders from throughout India and overseas.
We not only forge relations with new partners.
Anjali Agarwal of Lustrous Gems in Delhi, endorsed the
show, praising its ability to allow the very best product
to reach even the smallest town in the country. The IIJS
is the only fair of its kind which attracts both buyers and

12

Special Report.indd 12

sellers from all over India and the world. Because of this
fair, the latest technology and design have penetrated to
even the smaller towns of India. The IIJS is a necessary
feature on every jewellers calendar. If you miss IIJS,
you miss one year of growth and many good business
opportunities, she said.
Agarwal went on to add, The IIJS has has given me a
platform to meet industry stalwarts and it has become
the medium of my interaction with manufacturers and
wholesalers. The Indian jewellery industry is poised for a
huge change. I can see much greater design consciousness,
higher quality standards, more branding and more open
market mechanisms setting in. There is also going to
be a shift towards web-based buying.
What better endorsement could the show have than
from the chairman of the All India Gems & Jewellery
Trade Federation (GJF), Bachhraj Bamalwa of Nemichand
Bamalwa & Sons, Kolkata? Over time, the IIJS has
become a world class B2B exhibition. I have been visiting
and participating in IIJS since 1987. The IIJS has not
only helped but has consolidated my business strategy
to procure raw materials as well as finished jewellery.
Missing this show is unthinkable.
The last two decades particularly the last one
have witnessed radical changes in the jewellery industry.
The next decade is going to be more crucial not only
for the gems and jewellery industry but also for the
retail revolution taking place in India and the overall

IDEX Magazine India Retail | NO 08: SPECIAL REPORT

6/29/2011 3:09:09 PM

economy of the country. It is up to the jewellers to grab


the opportunity.

exhibitors, can find exactly what is required for his or


her own market in one focussed area.

It isnt just individual visitors who think the IIJS offers


value. Every year, trade delegations from around the
world are invited by the GJEPC to visit the IIJS. These
delegations have been official samplers of the what the
IIJS has to offer and what they have reported back to
their home countries has resulted in an ever-increasing
flow of visitors to the IIJS. This year, trade delegations
are expected from among other countries, Uzbekistan,
China, Iran, Azerbaijan, UAE, Russia, Poland, Hungary,
and Thailand. In addition, there will be a large number
of delegations from national trade associations from
across India.

The GJEPC is also extending special privileges to 1,500


selected retailers from all around India, who have
consistently participated in its trade shows, events
and promotional programs like the Anant umbrella
diamond jewellery brand initiative. These retailers will
have access to special Elite Club lounges on the shows
mezzanine floor.

To cater specifically to the expectations of international


visitors, the GJEPC has developed an international
product gallery that features exhibitors who have exactly
the kind of product that overseas visitors are looking
for. The designs are styles of these products are tailored
specifically for the tastes of the US, European and Middle
East markets. This feature was introduced last year and
proved to be extremely successful. An overseas visitor,
unfamiliar with the IIJS show and strengths of the various

IDEX Magazine India Retail | NO 08: SPECIAL REPORT

Special Report.indd 13

As one of the worlds two fastest growing jewellery


consuming markets, India is now the focus of the global
gem and jewellery industry. Its continued success and
future growth hinge on the success of the industry
in India. This industry is faced with rapidly changing
consumer tastes and perceptions. Coping with and
catering to them is beyond any single retailer or chain,
no matter how big and established. Success depends on
the collective strengths of a gemstone and diamond
cutting and polishing industry as well as the business-tobusiness jewellery fabrication industry, perfectly in tune
with the needs and growth aspirations of the countrys
retailers. IIJS is just the sort of platform that can bring
about this fusion.

13

6/29/2011 3:09:26 PM

{deof [anmoQ>

emoQ>mB_!

AmBAmBOoEg (IIJS) Q>oS> emo H$s g\$bVm


{dZmoX Hw$[a`Z mam
EH$ ~ma {\$a dh g_` Am J`m h! gnUy ^maVr` aZ Ama Am^yfU
CmoJ Ho$ nyao df Ho$ {bE g~go ~S>o ZoQ>d{H$J g_mamoh- B{S>`m BQ>aZeZb
dobar emo AmBAmBOEo g (IIJS) Ho$ {bE V`ma hmoZo H$m g_` Am MwH$m
h& Bg `mnma emo Zo ^maV ^a _| Am^yfUm| H$s m{ VWm {daVU Ho$
VarHo$ _| H$m\$s n[adVZ bm`m h& Ama `h AmO ^r ~T>Vm Om ahm
h& Bg emo Ho$ Am`moOH$ Oo_ ES> dobar EgnmoQ> mo_moeZ H$mC{gb
(GJEPC) Ho$ AZwgma, Bg df 4 go 8 AJV Ho$ ~rM hmoZo dmbm `h
emo bJ^J 46,000 dJ _rQ>a _| \$bm hmoJm VWm Bg_| 850 XeZrH$Vm
em{_b hm|J,o {OZH|$ 1,700 ~yW hm|J&o nmM Xoem| Ho$ AbJ n{d{b`Z hm|Jo
Ama C_rX h {H$ 35,000 go A{YH$ _oh_mZ ^mJ b|J&o GJEPC Ho$
AZwgma {OZ_| go 20,000 Zo nhbo hr AmZbmBZ {d{OQ>a a{OQ>eo Z Ho$
VhV nhbo MaU _| AnZm nOrH$aU H$adm {b`m h&
14

Special Report Hindi.indd 14

Bg AmH$S>o H$mo boH$a H$moB hamZr Zht hmo gH$Vr, `m|{H$ AmH$S>o
`h ~VmVo h {H$ ^maV _| Am^yfU H$s InV H$m\$s VoOr go ~T>Vr
Mbr Am ahr h& `h d{ Ho$db nman[aH$ Am^yfU VH$ hr gr{_V
Zht h& Img H$a hrao Ho$ Am^yfU Zo H$m\$s AN>m {H$`m h& Hw$N>
g_` nhbo ^maV Ho$ Xmao na S>r ~r`g S>m`_S> Q>oqS>J H$nZr (DTC)
Ho$ ~Y {ZXoeZ dS>m emBZ Zo _r{S>`m go H$hm Wm {H$ ^maV _| hrao
H$s InV MrZ go A{YH$ VoO aVma go ~T> ahr h& CZHo$ AZwgma
MrZ _| hrao Ho$ Am^yfUm| H$s _mJ 25 {VeV ~T>r h, O~{H$ ^maV
_| `hr _mJ 31 {VeV ~T>r h& CZH$m _mZZm h {H$ {nNbo nmM
gmbm| _| ^maV _| hrao Ho$ Am^yfUm| H$s _mJ 50 {VeV ~T>r h&
Ama Bg gmb ^maVr` hrao H$s _mJ H$_ go H$_ 20 {VeV ~T>Zo
H$s C_rX h&
MAGAZINE INDIA RETAIL | NO 08: SPECIAL REPORT

6/29/2011 4:51:21 PM

H$mo ~T>mdm XoZo Ho$ {bE GJEPC mam nyao Xoe ^a _|- ImgH$a ha
^y^mJ Ho$ N>moQ>o eham| _| g{H$` VWm AmH$m_H$ amoS> emo H$aZo Ho$ gmW
Bg d{ go AmJVwH$m| H$s Amoa go H$m\$s AN>r {V{H$`m {_br h& EH$
AmgmZ AmZbmBZ a{OQ>oeZ {H$`m Ho$ gmW `h gHo$V {_bVm h
{H$ IIJS _| nOrH$V 20 {VeV AmJVwH$ nhbr ~ma Bg emo _| em{_b
hmo aho h& nhbo H$s VwbZm _| H$hr A{YH$ g`m _| Am^yfU {dHo$Vm
ZoQ>d{H$J bQ>\$m_ na AmEJo, Omo H$m\$s Jhao Am_{dmg go gH$S>m|
`mdgm{`H$ {Z_mVmAm| mam {Z{_V `mnH$ a|O Ho$ CnmX _wh`m
H$amZo _| _XX H$a|Jo& BZ {Z_mVmAm| go `j CnbYVm {dHo$VmAm|
H$mo EH$ H$S>o Ama {V`moJr `dgm` _mhmb _| AnZr _m{OZ ~MmZo _|
^r _XX {_boJr&

IIJS

_| CnbY {dH$n ^r ~T>o h& WmZ Ho$ AdamoY Ho$ ~mOOyX


GJEPC Zo 400 Vrjm gyMr _| em{_b XeZrH$VmAm| _| 100
XeZrH$VmAm| H$mo g_m`mo{OV H$aZo H$s `dWm H$s h! ^mJrXmar H$s
Vrjm gyMr `j $n go Bg emo H$s g\$bVm go OwS>r h& Xoe Ho$ H$B
~S>o VWm {dH$mgerb {dHo$VmAm| Ho$ {bE AmBAmBOoEg EH$ ~S>m IarX
g_mamoh Ho$ $n _| C^am h& H$B`m| Ho$ {bE IIJS Zo CZ CnmX H$s
Amny{V H$s h, {Oh| m H$aZo Ho$ {bE do nyao df ^a `mgaV ahVo h&
IIJS

^wdZoa Ho$ bmbMX dobg Ho$ A{OV hg H$m H$hZm h, IIJS h_|
A{J_ $n go nyao df ^a WmoH$ _mm _| ~wqH$J Ama IarX H$aZo _| _
XX H$aVm h& My{H$ ^bo hr gmoZm hmo `m hram, Am^yfU Ho$ A`mYw{ZH$
MbZ Ama {S>Om`Z X{eV {H$E OmVo h, Bg{bE h_ AnZo JmhH$m|
H$s _mJ H$s ny{V H$a gH$Vo h, {Oh| ZB {S>Om`Zm| H$s _mJ ahVr h&
H$B dfm] go AmBAmBOoEg Zo h_| H$B VarHo$ go _XX H$s h& h_| ^maV
VWm {dXoem| Ho$ H$B Am^yfU {Z_mVmAm| Ama `dgm{``m| go {_bZo
H$m _mH$m {_bVm Ama ZE gh`mo{J`m| Ho$ gmW g~Y H$m`_ H$aZo
_| _XX {_bVr h&

IDEX MAGAZINE INDIA RETAIL | NO 08: SPECIAL REPORT

Special Report Hindi.indd 15

{Xr Ho$ bMag Oog H$s AObr AJdmb Bg emo H$mo g_WZ XoVr
h Ama ZB ~ohVarZ CnmXm| H$mo Xoe Ho$ N>moQ>o eham| na nhMmZo H$s
BgH$s j_Vm H$s H$m\$s gamhZm H$aVr h& do H$hVr h, IIJS hr
AnZo Amn H$m Eogm _obm h Omo Xoe VWm X{Z`m Ho$ IarXXmam| VWm
{dHo$VmAm| XmoZm| H$mo AmH${fV H$aVm h& Bg _obo Ho$ H$maU AmYw{ZH$
VH$ZrH$s Ama {S>OmBZm| Zo ^maV Ho$ N>moQ>o eham| _| ^r nR> ~Zm br h&
`oH$ Am^yfU H$b|S>a na IIJS EH$ O$ar XeZ hmo J`m h& `{X
Amn IIJS H$mo MyH$Vo h, Vmo Amn EH$ df H$s J{V Ama H$B AN>o
`dgm` Adgam| go d{MV ah OmEJo&
lr_Vr AJdmb AmJo H$hVr h, IIJS _o _wPo Bg CmoJ H$s ~S>r
hpV`m| go {_bZo H$m EH$ bQ>\$m_ {X`m h Ama `h {Z_mVmAm| VWm
WmoH$ {dHo$VmAm| go _oar ~mVMrV H$m EH$ _m`_ ~Z J`m h& ^maVr`
Am^yfU CmoJ EH$ ~S>o ~Xbmd Ho$ {bE V`ma h& _ {S>OmBZ H$mo
boH$a A{YH$ OmJH$Vm, C JwUdmm dmbo _mZH$, A{YH$ ~mqS>J
Ama A{YH$ Iwbr ~mOma Umbr H$s _mOyXJr XoI gH$Vr h& A~ do~
AmYm[aV IarX H$s Amoa ^r PwH$md hmoZo Om ahm h&
Amb B{S>`m Oog ES> dobar Q>oS> \o$S>aoeZ (GJF) Ho$ Mo`a_oZ,
Zo{_MX ~_bdm gg, H$mobH$mVm Ho$ ~N>amO ~_bdm mam, H$mZ
gm ~ohVa g_WZ VwV {H$`m Om gH$Vm Wm? g_` Ho$ gmW
IIJS {d Var` B2B `dgm` XeZr ~Z MwH$m h& _ df
1987 go hr IIJS _| AmVm ahm h& IIJS Zo _oao `dgm` H$mo Z
Ho$db _XX H$s h ~pH$ H$N>m _mb VWm {Z{_V Am^yfU m H$aZo
H$s BgZo _oar `dgm` aUZr{V H$mo _O~yV ~Zm`m h& Bg emo H$mo
MyH$Zm AH$nZr` h&

15

6/29/2011 4:51:45 PM

{nNbo Xmo XeH$- ImgH$a R>rH$ {nN>bo _| Am^yfU CmoJ _| EH$


H$m{VH$mar n[adVZ Am`m h& AJbm XeH$ Z Ho$db aZ VWm Am^yfUm|
Ho$ {bE ~pH$ ^maV _| {~H$s Ho$ jo _| hmo ahr H$m{V Ama g_J Am{WH$
{dH$mg Ho$ {bE H$m\$s Ah_ hmoZo Om ahm h& `h Am^yfU {dHo$VmAm| na
{Z^a H$aVm h {H$ do Bg Adga H$m bm^ CR>mE&

`mZ _| aIH$a {dH${gV {H$`m J`m h& `h {d{e>Vm {nNbo gmb


noe H$s JB Wr Ama H$m\$s g\$b ahr& IIJS emo go AZ{^k EH$
{dXoer _oh_mZ H$B XeZrH$VmAm| H$s _mOyXJr _| EH$ hr H|${V
^mJ _| AnZo ~mOma H$s Amd`H$Vm Ho$ AZw$n _mb m H$a
gH$Vo h&

Eogm Zht h {H$ H$moB `{$ _mZVm h {H$ IIJS {V>m XmZ H$aVm
h& `oH$ df nyar X{Z`m ^a Ho$ `mnma {V{Z{Y H$mo GJEPC mam
IIJS _| AmZo H$m `mVm {X`m OmVm h& `o {V{Z{Y IIJS mam noe
{H$E OmZo dmbo CnmXm| Ho$ `o Am{YH$m[aH$ Z_yZm mH$Vm aho h,
Ama do AnZo Xoe Omo gXoe boH$a OmVo h Bggo IIJS _| AmZo dmbo
_oh_mZm| H$s g`m ~T>Vr h& Bg df C~o{H$VmZ, MrZ, BamZ,
AOa~BOmZ, `yEB, $g, nmobS>, hJar VWm WmBb|S> go `mnma
{V{Z{Y`m| Ho$ AmZo H$s C_rX H$s Om ahr h& Bgbo Abmdm nyao
^maV ^a Ho$ am>r` `mnma gh`moJm| go ~S>r g`m _| {V{Z{Y
_mOyX ah|Jo&

GJEPC

AVam>r` _oh_mZm| H$s AnojmAm| na Iam CVaZo Ho$ {bE GJEPC


Zo EH$ AVam>r` CnmX Jbar H$m {dH$mg {H$`m h, Omo Eogo
XeZrH$VmAm| Ho$ CnmX noe H$a|Jo, {OZHo$ nmg {dXoer _oh_mZm|
H$s _mJ dmbo CnmX CnbY ahVo h& BZ CnmXm| H$s {S>Om`Z
Ed Q>mBb {deofH$a A_o[aH$m, `wamonr` Ama _`-nyd ~mOmam| H$mo

16

Special Report Hindi.indd 16

nyao ^maV ^a go Eogo 1,500 M`{ZV {dHo$VmAm| Ho$ {bE


^r {deof gw{dYmE XmZ H$a ahm h, {Ohm|Zo {Z`{_V $n go Q>oS>
emo, g_mamoh VWm AZV A~obm hrao Ho$ Am^yfU Ho$ ~mS> `mg Ogo
{dkmnZ H$m`H$_m| _| ^mJ {b`m h& emo Ho$ aJ_M Vb na BZ {dHo$VmAm|
H$s {deof EbrQ> b~ bmCO _| nhM ahoJr&
X{Z`m Ho$ g~go VoO Am^yfU H$s InV dmbo ~mOma Ho$ $n _| ^maV
A~ d{H$ aZ VWm Am^yfU CmoJ na AnZm `mZ H|${V H$a ahm
h& `h CmoJ Cn^mo$m H$s VoOr go ~XbVr Mr VWm AdYmaUmAm|
go $-~-$ hmo ahm h& CZH$s _mJm| H$s ny{V H$aZm {H$gr EH$ {dHo$Vm
`m MoZ Ho$ de H$s ~mV Zht, ^bo hr do {H$VZo ~S>o Ama Wm{nV
`m| Z hmo& g\$bVm aZ VWm hram| H$s H$Q>mB, nm{bqeJ CmoJ VWm
`mdgm{`H$ Am^yfU {Z_mU CmoJ Ho$ gmPo `mg na {Z^a H$aVm h,
Omo Xoe Ho$ {dHo$VmAm| H$s O$aV VWm J{V AmH$mjmAm| Ho$ AZwHy$b
hmoZm Mm{hE& IIJS Eogm hr EH$ _M h Omo `h {_lU g^d H$a
gH$Vm h&

IDEX MAGAZINE INDIA RETAIL | NO 08: SPECIAL REPORT

6/29/2011 4:52:01 PM

December 2010

magazine
India retail

Can You Assure


Your Customer

About The
Diamond?

January 2011

magazine india retail

OUTSOURCE
AND COMPETE
The jewellery retailers new mantra
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IDEX_India_Adv.indd 102

23-Feb-11 4:55:09 PM

Et Cetera

Retail
SUM

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Move into the heat of summer


with these new jewelry and watch
designs that are guaranteed to
brighten up any day.

NOW THATS WHAT I CALL MAGIC


There is something magical about the designs of Jorg Heinz. This magic pendant is made
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simple turn of the sphere reveals three different jeweled combinations, allowing the wearer to
mix and match to their mood.

IDEX MAGAZINE INDIA RETAIL | NO 08: RETAIL ET CETERA

Product Layout 08.indd 19

19

6/29/2011 2:59:14 PM

CUP OF JAVA
Inspiration for the Java Wood collection of bangles came
from a trip designer Cynthia Gale took to Indonesia.
According to the designer, the carved wood collection is
perfect for natural women who are looking for jewelry
that never goes out of style. The bangles are available
in both thin and wide widths, and compliment an
everyday look with a classic and earthy feel.

JEWELRY BY CYNTHIA GALE

JEWELRY BY ISHARYA

SISTERS ARE DOING IT FOR THEMSELVES


Isharya is a modern, India-inspired fashion brand. The company
offers a broad range of statement-making 18 karat gold-plated fashion
jewelry. The pieces are designed by sisters-in-law Radhika and Gauri
Tandon, who passionately believe that family and fashion should never
be at odds, hence, the name Isharya, which came from the combined
names of their children: Ishaan, Armaan and Arya. This Crazy Flower
18 karat gold-plated brass chain bib necklace is set with blue sapphire,
glass, mirror and freshwater pearls.

20

Product Layout 08.indd 20

IDEX MAGAZINE INDIA RETAIL | NO 08: RETAIL ET CETERA

6/29/2011 2:59:35 PM

A GOOD IMPRESSION
Create a good impression with this pink gold and
diamond ring from the Impression collection by Korloff
Jewel. The pieces feature the signature Korloff double K
set with diamonds.

JEWELRY BY KORLOFF JEWEL

CULTURAL INFLUENCE
Brasiliana, the latest collection from Carla Amorim, takes
inspiration from the influence of Italian culture on Brazil.
The mixture of these two great design leaders results in
a collection that is chic, sexy and strong. Amorim uses a
combination of black, yellow, rose and white gold which,
once joined with gems such as diamonds, morganite, rose
feldspar, moonstones and pearls, create one of a kind pieces full
of cultural personality.

JEWELRY BY CARLA AMORIM

IDEX MAGAZINE INDIA RETAIL | NO 08: RETAIL ET CETERA

Product Layout 08.indd 21

21

6/29/2011 2:59:56 PM

SECRET IDENTITY
This multicoloured, double-sided lacquer necklace
would identify anyone who wears it as a fashionista.
The piece, which comes from Kenzo Jewels Identity
collection is made of double-sided 925/1000 sterling
silver with rhodium.

JEWELRY BY KENZO JEWEL

HARD TO RESIST
Expanding its recently launched contemporary metals line,
Stuller debuted two new metals White Dura Tungsten and
Dura Cobalt at the JCK Show in Las Vegas. With 30 ring
styles available, White Dura Tungsten creates a white-gold
look while preventing any discoloration, scratching or flaking.
Dura Cobalt features a 70-ring style selection and allows for
durability and ring expansion of up to a quarter of a size.

JEWELRY BY STULLER

A NIGHT AT THE OPERA


The Op ra watch from Saint Honore personifies
seduction through its blend of watchmaking know-how,
materials, sizes, colours and the magic of diamonds. With
an interchangeable strap system, which includes leather,
satin and metal in a wide range of colors, the round case
conjures up softness and femininity. This feminine aspect
is exemplified by a sprinkling of pav diamonds.

WATCH BY SAINT HONORE

22

Product Layout 08.indd 22

IDEX MAGAZINE INDIA RETAIL | NO 08: RETAIL ET CETERA

6/29/2011 3:00:42 PM

SUGAR, SUGAR, OH HONEY,


HONEY
This vermeil and honey crystal long
necklace comes from Baccarats Merveille
collection and is beautifully paired with a
vermeil and honey crystal bracelet. The
large silver and olive green crystal ring
exemplifies Baccarats superb use of
eye-catching crystals.

JEWELRY BY BACCARAT

SIMPLE BEAUTY
Elini presents the Anvers collection, jewelry pieces
inspired by the simple things that keep people
happy love, joy, dreams and freedom. Open
lines, light weight and high quality diamonds
are the main features of the collection,
which takes inspiration from nature.
Live simply, but beautifully.

JEWELRY BY ELINI

IDEX MAGAZINE INDIA RETAIL | NO 08: RETAIL ET CETERA

Product Layout 08.indd 23

23

6/29/2011 3:00:50 PM

Global Polished
Diamond Prices

PRICES RISE AGAIN IN MAY


By Ken Gassman
Polished diamond prices continued

certain diamonds specifically 3


carat and 5 carat gemstones may
not be sustainable.

strengthens and suppliers attempt


to recoup losses incurred in the
recession. In the diamond industry,
inflation trends seem to be more
pronounced than in many other
sectors. Polished diamond prices
set new records almost daily in May,
although there was some indication
during the month that prices of

to rise in May, setting a new record


that surpassed the prior record level
reached both in April and in the prerecession period of the late summer
of 2008.
Inflation typically begins to heat up
in post-recession periods as demand

The IDEX Online Polished Diamond


Price Index showed that global
polished diamond prices rose
more than 1 percent during May,
compared to average polished

IDEX ONLINE POLISHED DIAMOND PRICE INDEX


140
May 2011
Average= 132.1

130
120
2009 Year Average = 109.5

2010 Year Average = 116.0

110
100

A S
2009

J J
2010

M A
2011

SOURCE: IDEX ONLINE

24

Polished Prices_08.indd 24

IDEX MAGAZINE INDIA RETAIL | NO 08: POLISHED

6/29/2011 5:04:55 PM

%Change
Polished Diamond Prices

Period
MAY VS APRIL 2011

+1.1%

MAY 2011 VS MAY 2010

+13.4%

YEAR-TO-DATE THROUGH MAY 2011*

+12.5%

*JANUARY 1, 2011 PRICE COMPARED TO MAY 31, 2011 PRICE.

prices in April. This gain was in line


with the average prior monthly
gains over the past year or so, since
prices began to recover in the postrecession period.
Mays polished diamond prices rose
13.4 percent when compared to the
same month a year ago. This price
increase was well above earlier
months year-over-year gains, and
it was close to some of the yearover-year gains in mid-2008, at
the height of the diamond price
bubble.
Three key factors are pushing
polished diamond prices higher:
Rough diamond prices are increasing
at a steep rate much faster than
polished prices. These higher prices
are being passed along the diamond
pipeline to all participants.
Consumer demand for jewelry,
including diamond jewelry, has
strengthened significantly over the
past few months, especially from
emerging markets such as India and

China. As demand has intensified,


price inflation has also increased.
Demand for smaller stones
largely 1 carat and smaller
from both China and India are
pushing up prices. On a monthover-month basis, prices for smaller
diamond gemstones rose at a much
greater rate than prices for larger
diamonds. By contrast, average prices
for 3 carat and 5 carat gemstones
fell in May versus April levels.
The graph on the previous page
summarizes polished diamond
prices based on the IDEX Online
Polished Diamond Price Index for
the past 24 months.
POLISHED DIAMOND PRICE
OUTLOOK: HEADED HIGHER
As long as rough diamond prices
continue to rise, and as long as
consumer demand remains strong,
IDEX Online Research believes
that polished diamond prices will
continue to increase, though perhaps
at a more moderate pace than in the
first five months of 2011.

Polished diamond prices historically


rise rapidly early in a recovery cycle
which began near the end of the
first quarter of 2010 and then
increase at a slower pace, in line
with the long-term annual increase
of 3-4 percent.

THE IDEX ONLINE


DIAMOND PRICE INDEX
The IDEX Online Diamond Price
Index is a real-time index derived
from actual asking prices in the global
diamond industry. The IDEX Online
Diamond Price Index objectively
reflects price trends as they happen.
The Diamond Index and Diamond
Drivers were formulated following
comprehensive research and analysis
of the IDEX inventory database,
aggregated since 2001. Research and
development were conducted in
cooperation with Dr. Avi Wohl, senior
lecturer of Finance at the Faculty of
Management, Tel Aviv University,
Israel.
Further information is available
from IDEX Online Research.
Contact: research@idexonline.com

THE FULL ANALYSIS OF THE POLISHED DIAMOND PRICES IS AVAILABLE TO IDEX


ONLINE RESEARCH SUBSCRIBERS AND IDEX ONLINE MEMBERS.
FOR MORE INFORMATION ON HOW TO SUBSCRIBE, OR TO BECOME A MEMBER, CONTACT RESEARCH@IDEXONLINE.COM

IDEX MAGAZINE INDIA RETAIL | NO 08: POLISHED

Polished Prices_08.indd 25

25

6/29/2011 5:04:56 PM

Full Page
Page template.indd
template.indd 102
102
Full

04-May-11 10:24:22
12:13:52AM
PM
06-Feb-11

ABOUT THE IDEX ONLINE DIAMOND RETAIL BENCHMARK


For the first time ever, Indian diamond jewellery retailers
have a retail benchmark for diamond prices, enabling
them to assure their consumers about the retail prices
being charged for diamonds. The endorsement of the All
India Gems & Jewellery Trade Federation (GJF) makes
the benchmark prices accepted countrywide, giving the
consumer further confidence to buy diamonds.
The Diamond Retail Benchmark (DRB) is derived from upto-date market data using an objective and fully transparent
system. Standard retail mark-ups across the country have
been factored in to ensure that the norms of every geographic
market in the country are accounted for.
The diamond category is one of the few retail sectors that
up to now has not had a credible retail price benchmark
for consumers. For consumers, many of them firsttime diamond buyers, the purchase of a diamond may
sometimes prove to be a confusing experience. As a

luxury product that is bought to celebrate major life


events and which will accompany them everywhere,
confidence is essential. Consumers should be able to
buy a diamond with the confidence of knowing they
paid a fair price.
The DRB presents a retail price benchmark for a diamond
based on each of the 4Cs Cut, Carat, Colour and Clarity.
The DRB should be used as background information
only. Actual prices are determined by the sellers.
Your input will only make the system better. We urge
you to contact us at anytime with your comments,
suggestions and questions.
IDEX Online
Call us at (022) 6633 2187
Fax us at (022) 6633 2186
Email us at mumbai@idexonline.com

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IDEX Magazine India Retail | NO 08: DRB

DRB.indd 27

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mumbai@idexonline.com na B_oc H$a|

27

6/29/2011 3:49:12 PM

JULY 1st 2011

THE DIAMOND RETAIL BENCHMARK - INDIA


DIAMOND RETAIL BENCHMARK FOR POLISHED DIAMONDS

Powered by www.idexonline.com

Round 3/4 (0.70-0.89)

VS2

SI1

SI2

SI3

I1

I2

IF

I3

VVS1 VVS2

VS1

VS2

SI1

SI2

SI3

I1

I2

I3

E 169426 151591 129298 115923 107006 84713 71337 66878 53503 40127 26751 E 199627 178614 152347 136587 126081 99814 84054 78800 63040 47280 31520
F 160508 147133 120381 107006 98088 80254 66878 62420 49044 35669 26751 F 189121 173361 141841 126081 115574 94560 78800 73547 57787 42027 31520
G 147133 129298 111464 98088 84713 71337 62420 57961 44586 35669 22293 G 173361 152347 131334 115574 99814 84054 73547 68294 52534 42027 26267
H 129298 115923 102547 89171 75796 66878 57961 53503 40127 31210 22293 H 152347 136587 120827 105067 89307 78800 68294 63040 47280 36773 26267
I 107006 93630 89171 80254 66878 62420 53503 49044 40127 31210 22293 I 126081 110320 105067 94560 78800 73547 63040 57787 47280 36773 26267
J 80254 75796 71337 62420 57961 53503 49044 44586 35669 31210 17834 J

94560 89307 84054 73547 68294 63040 57787 52534 42027 36773 21013

71337 66878 62420 53503 49044 44586 40127 40127 35669 26751 17834 K 84054 78800 73547 63040 57787 52534 47280 47280 42027 31520 21013

57961 53503 53503 49044 49044 44586 40127 31210 26751 22293 13376

L 68294 63040 63040 57787 57787 52534 47280 36773 31520 26267 15760

M 49044 49044 44586 40127 40127 35669 31210 26751 22293 17834 13376 M 57787 57787 52534 47280 47280 42027 36773 31520 26267 21013 15760
N 40127 44586 35669 31210 31210 26751 22293 22293 17834 13376 13376 N 47280 52534 42027 36773 36773 31520 26267 26267 21013 15760 15760
IF VVS1 VVS2 VS1 VS2 SI1
SI2
I1
I3
IF VVS1 VVS2 VS1 VS2 SI1
SI2
I1
I3
SI3
I2
SI3
I2
D 293975 241712 209049 182918 169852 130655 111057 97992 84926 65328 45729 D 329018 278400 240436 215127 177164 139200 126545 113891 88582 69600 50618
E 248245 222114 189450 169852 156786 124123 104524 97992 78393 58795 39197 E 278400 246763 215127 202473 170836 132873 113891 107564 82254 63273 44291
F 235180 215581 176385 156786 143721 117590 97992 91459 71860 52262 39197 F 265745 240436 208800 189818 158182 126545 107564 101236 82254 63273 44291
G 215581 189450 163319 143721 124123 104524 91459 84926 65328 52262 32664 G 240436 208800 183491 164509 139200 120218 101236 94909 75927 56945 37964
H 189450 169852 150254 130655 111057 97992 84926 78393 58795 45729 32664 H 215127 189818 164509 145527 126545 113891 94909 88582 69600 56945 37964
I 156786 137188 130655 117590 97992 91459 78393 71860 58795 45729 32664 I 183491 158182 145527 126545 113891 101236 88582 82254 63273 50618 37964
J 117590 111057 104524 91459 84926 78393 71860 65328 52262 45729 26131 J 145527 132873 126545 107564 94909 88582 82254 75927 56945 50618 31636
K 104524 97992 91459 78393 71860 65328 58795 58795 52262 39197 26131 K 132873 120218 113891 94909 88582 75927 69600 63273 52262 44291 31636
L 84926 78393 78393 71860 71860 65328 58795 45729 39197 32664 19598 L 113891 107564 101236 88582 82254 69600 63273 56945 44291 37964 25309
M 71860 71860 65328 58795 58795 52262 45729 39197 32664 26131 19598 M 94909 88582 82254 75927 69600 63273 56945 50618 37964 31636 25309
N 58795 65328 52262 45729 45729 39197 32664 32664 26131 19598 19598 N 75927 69600 63273 63273 56945 56945 50618 44291 31636 25309 25309
IF VVS1 VVS2 VS1 VS2 SI1
SI2
I1
I3
IF VVS1 VVS2 VS1 VS2 SI1
SI2
I1
I3
SI3
I2
SI3
I2
D 357367 302387 261153 233663 192428 151194 137449 123704 96214 75597 54980 D 566810 435476 380177 304142 283405 235019 186632 172808 138246 110597 76035
E 302387 268025 233663 219918 185556 144321 123704 116831 89342 68724 48107 E 421651 380177 352528 290317 255756 214282 172808 158983 131334 103685 69123
F 288642 261153 226790 206173 171811 137449 116831 109959 89342 68724 48107 F 380177 352528 324879 276492 241931 193545 158983 145159 124422 96772 69123
G 261153 226790 199301 178683 151194 130576 109959 103087 82469 61852 41235 G 338703 311054 290317 255756 214282 172808 138246 131334 117509 89860 62211
H 233663 206173 178683 158066 137449 123704 103087 96214 75597 61852 41235 H 304142 276492 248843 221194 186632 158983 131334 124422 110597 82948 62211
I 199301 171811 158066 137449 123704 109959 96214 89342 68724 54980 41235 I 248843 228106 207369 179720 158983 138246 124422 117509 103685 82948 62211
J 158066 144321 137449 116831 103087 96214 89342 82469 61852 54980 34362 J 193545 179720 165895 145159 138246 124422 110597 103685 96772 82948 55298
K 144321 130576 123704 103087 96214 82469 75597 68724 54980 48107 34362 K 165895 158983 152071 131334 124422 110597 103685 96772 89860 76035 55298
L 123704 116831 109959 96214 89342 75597 68724 61852 48107 41235 27490 L 145159 138246 131334 124422 117509 103685 96772 89860 76035 69123 48386
M 103087 96214 89342 82469 75597 68724 61852 54980 41235 34362 27490 M 124422 117509 110597 103685 103685 89860 82948 76035 69123 62211 41474
N 82469 75597 68724 68724 61852 61852 54980 48107 34362 27490 27490 N 103685 96772 89860 82948 89860 76035 69123 62211 62211 55298 34562
IF VVS1 VVS2 VS1 VS2 SI1
SI2
I1
I3
IF VVS1 VVS2 VS1 VS2 SI1
SI2
I1
I3
SI3
I2
SI3
I2
D 680518 520396 447007 393633 360274 306900 273542 226839 193481 126763 80061 D 835602 697431 605318 480307 434250 407932 348716 269761 217125 151329 92114
E 500381 447007 400305 373618 333587 293557 260198 213496 186809 120091 80061 E 690852 651375 552682 440829 414511 381613 335557 256602 210545 144750 85534
F 447007 406977 373618 346931 313572 273542 240183 206824 180137 113420 73389 F 651375 618477 513204 421091 394773 361875 322398 250023 203966 138170 85534
G 400305 360274 333587 306900 280213 246855 220168 200152 173465 113420 66717 G 552682 506625 434250 388193 361875 335557 296079 236864 197386 131591 78955
H 360274 326916 300229 273542 253526 226839 206824 186809 160122 106748 66717 H 447409 421091 394773 368454 342136 309238 282920 223704 184227 125011 78955
I 300229 280213 266870 246855 226839 206824 180137 166794 153450 100076 66717 I 375034 355295 328977 315818 289500 276341 250023 203966 171068 118432 72375
J 226839 220168 213496 193481 186809 180137 166794 146778 140107 93404 60046 J 309238 296079 282920 269761 250023 243443 223704 184227 157909 111852 72375
K 200152 193481 186809 166794 160122 146778 133435 126763 113420 86733 60046 K 256602 250023 236864 223704 210545 203966 184227 157909 125011 98693 65795
L 166794 160122 153450 146778 140107 133435 120091 113420 86733 73389 53374 L 217125 210545 203966 190807 184227 177648 164489 144750 118432 92114 59216
M 153450 146778 140107 133435 126763 120091 113420 106748 80061 66717 46702 M 197386 190807 184227 177648 171068 164489 151329 131591 111852 85534 59216
N 140107 133435 126763 120091 113420 106748 106748 100076 73389 60046 40030 N 177648 171068 164489 164489 157909 151329 138170 118432 105273 78955 59216

Round 1/4 (0.23-0.28)

VS1

Round 3/8 (0.38-0.44)

VVS1 VVS2

Round 1/2+ (0.50-0.69)

Round -1/2 (0.45-0.49)

Round 1/3 (0.29-0.37)

Round 1/5 (0.18-0.22)

IF

D 200635 164967 142674 124840 115923 89171 75796 66878 57961 44586 31210 D 236401 194374 168107 147094 136587 105067 89307 78800 68294 52534 36773

Round 0.90 (0.90-0.99)

Prices are in Rupees Per Carat

Disclaimer: This Diamond Retail Benchmark India (DRB) is an informational and educational tool for diamond consumers. Organized around the the 4Cs - Carat, Cut, Color & Clarity - the DRB India is based on
market data from the diamond trading centers Worldwide and market research assessment of customary retail mark-ups. Endorsed by the All India Gem & Jewelry Trade Federation (GJF), as well as the World Federation
of Diamond Bourses (WFDB) The DRB should be used as background information only. Actual diamond sale prices may be differ compared to this benchmark, depending on demand and supply at time of transaction;
source of the diamond certificate; fluorescence; cut specifications; payment and other terms of business; foreign exchange rates; special stones and other business considerations. This is published jointly by The All
This and
price
list reflects
suggested
prices
for polished
diamonds.
may,house
andheadquartered
should, sell
at Aviv
discounts
compared
to this
list.toFor
India Gems
Jewellery
Trade Federation
(GJF), a retail
trade body
headquartered
in Mumbai,
and IDEX, aDiamonds
diamond research
in Tel
Israel, with
a view of unbiased
service
the more
consumer

education on prices and discounts please visit www.diamondSRP.com. Copyright 2009 by WFDB and IDEX Online S.A. All rights reserved.
JULY 1st 2011
D R A F T J A N U A R Y 1st 2 0 10

DRB.indd 29

29

6/29/2011 3:48:53 PM

JULY 1st 2011

THE DIAMOND RETAIL BENCHMARK - INDIA


DIAMOND RETAIL BENCHMARK FOR POLISHED DIAMONDS

Powered by www.idexonline.com

Round 4.00 (4.00-4.99)

VS2

SI1

SI2

SI3

I1

I2

I3

IF

VVS1 VVS2

VS1

VS2

SI1

SI2

SI3

I1

I2

I3

E 1129837 1065479 901009 722238 579220 486259 414750 321789 278884 193073 107263 E 1435321 1374387 1150965 974935 792134 643186 521319 399452 318208 203111 115096
F 1022574 929613 822350 657880 550617 464806 393298 307487 264582 185923 100112 F 1245750 1137424 1083261 893690 758283 609334 487467 385912 304667 196341 108326
G 722238 693634 665031 579220 514863 436203 378996 293186 257431 178772 92961 G 873379 853068 812446 737971 663497 555171 453615 358830 291126 189571 101556
H 600673 572069 536315 486259 443354 414750 364694 286035 243130 171621 92961 H 704120 683808 663497 602564 561942 514549 433304 331749 277586 182800 101556
I 514863 500561 464806 414750 393298 371845 328940 264582 221677 157319 85810 I 622875 616105 595793 528090 487467 453615 385912 304667 264045 169260 94785
J 429052 414750 400449 378996 343242 328940 307487 235979 193073 143017 85810 J 514549 507779 487467 440075 399452 385912 338519 270815 223423 155719 94785
K 386147 371845 357543 343242 293186 286035 257431 214526 178772 128716 78660 K 419764 406223 392682 385912 345289 318208 291126 243734 203111 142178 88015
L 343242 328940 321789 307487 271733 257431 228828 200224 164470 114414 71509 L 379141 365601 352060 331749 304667 291126 264045 223423 182800 135408 81245
M 286035 278884 264582 250280 221677 207375 185923 157319 143017 107263 71509 M 318208 311437 297897 291126 257274 243734 223423 189571 162489 121867 81245
N 228828 228828 207375 193073 171621 157319 143017 118432 121565 100112 71509 N 257274 257274 243734 226783 209882 196341 182800 155719 142178 108326 81245
IF
SI2
I1
I3
IF VVS1 VVS2 VS1 VS2 SI1
SI2
I1
I3
VVS1 VVS2 VS1 VS2 SI1
SI3
I2
SI3
I2
D 2603499 2102325 1894045 1549082 1126013 859155 702945 481647 377507 221297 123666 D 3069032 2478243 2232720 1826074 1327356 1012780 828639 567771 445010 260868 145779
E 2037238 1907063 1627187 1386363 1080452 839628 683418 468630 364490 214789 117157 E 2401517 2248066 1918145 1634259 1273648 989763 805621 552426 429664 253195 138106
F 1789905 1614169 1451450 1223644 1034891 794067 637857 449103 351472 208280 110649 F 2109959 1902800 1710985 1442445 1219940 936055 751913 529408 414319 245523 130434
G 1288732 1184592 1080452 989329 904716 741997 611822 423069 331946 201771 110649 G 1519171 1396409 1273648 1166232 1066488 874674 721222 498718 391302 237850 130434
H 1002347 937259 872172 826611 768032 663892 572770 390525 312420 195262 104140 H 1181577 1104851 1028126 974418 905364 782603 675187 460355 368284 230177 122761
I

813593 787558 741997 683418 631348 572770 520700 357981 299402 182245 97631 I

959072 928382 874674 805621 744240 675187 613806 421992 352939 214832 115089

650875 624840 598805 559752 520700 475138 442595 325437 273367 162719 97631 J

767258 736568 705877 659842 613806 560098 521735 383629 322248 191814 115089

585787 566261 546735 507682 475138 429577 397034 312420 234315 156210 91122 K 690532 667514 644497 598461 560098 506390 468027 368284 276213 184142 107416

L 455612 442595 429577 410051 370999 338455 305911 260350 201771 149701 84614 L 537081 521735 506390 483372 437337 398974 360611 306903 237850 176469 99744
M 390525 384016 377507 370999 318929 286385 260350 227806 169227 136684 84614 M 460355 452682 445010 437337 375956 337593 306903 268540 199487 161124 99744
N 325437 325437 325437 296113 266859 234315 214789 195262 142178 123666 84614 N 383629 383629 383629 349062 314576 276213 253195 230177 161124 145779 99744
IF
SI2
I1
I3
IF
SI2
I1
I3
VVS1 VVS2 VS1 VS2 SI1
SI3
I2
VVS1 VVS2 VS1 VS2 SI1
SI3
I2
D 4493396 3482021 3091919 2391180 1892717 1249771 924686 606825 520136 274516 151706 D 4644922 3599441 3196184 2471815 1956543 1291916 955868 627288 537676 283773 156822
E 3409780 3099143 26006802080544 1741011 1177530 874117 577929 484015 267292 144482 E 3524764 3203652 2688379 2150703 1799721 1217238 903594 597418 500337 276306 149354
F 2940213 2709041 2282819 1892717 1618201 1105289 837997 549032 455119 252844 137258 F 3039362 28003952359800 1956543 1672769 1142561 866256 567547 470466 261370 141887
G 2355060 2116664 1907165 1697666 1423150 996927 794652 520136 433447 245620 130434 G 2434477 2188042 1971478 1754914 1471141 1030545 821449 537676 448063 253902 134419
H 1784355 1712114 1589304 1387029 1191978 859669 758532 491239 411774 238396 130034 H 1844527 1769850 1642898 1433802 1232174 888659 784111 507805 425660 246435 134419
I 1271443 1235323 1191978 1069168 910238 751307 657394 447895 382878 223947 122810 I 1314319 1276980 1232174 1105223 940933 776643 679563 462999 395789 231499 126951
J 1033048 1018600 982479 888566 801876 650170 577929 411774 339533 202275 115586 J 1067884 1052949 1015610 918530 828917 672095 597418 425660 350983 209096 119484
K 953583 910238 874117 794652 715187 556256 484015 375654 303413 187827 115586 K 985739 940933 903594 821449 739304 575014 500337 388321 313644 194161 119484
L

715187 679066 642946 614049 556256 418998 360611 310637 238396 180603 108362 L

739304 701966 664627 634756 575014 433128 365918 321112 246435 186693 112016

M 592377 577929 556256 520136 476791 375654 317861 281740 209499 166155 108362 M 612353 597418 575014 537676 492870 388321 328580 291241 216564 171758 112016
N 469567 476791 469567 426222 397326 332309 281740 252844 180603 151706 108362 N 485402 492870 485402 440595 410725 343515 291241 261370 186693 156822 112016
IF
SI2
I1
I3
IF
SI2
I1
I3
VVS1 VVS2 VS1 VS2 SI1
SI3
I2
VVS1 VVS2 VS1 VS2
SI1
SI3
I2
D 5043470 4008017 3664805 2955113 2321043 1413568 1018001 627288 537676 283773 156822 D 7544912 5713020 5141718 4328233 3291196 2005767 1359947 683078 537676 291861 156822
E 3996383 3647354 3152896 2640987 2193066 1361213 988916 597418 500337 276306 149354 E 5657131 50920394483479 3881128 3104902 1856731 1316478 645820 500337 279441 149354
F 3606634 3147079 2838770 2443204 2006917 1291408 965647 567547 470466 261370 141887 F 4967843 4471059 4098471 3632735 2670216 1695277 1260590 620980 470466 267022 141887
G 2722427 2443204 2291958 2158163 1762597 1145979 890024 537676 448063 253902 134419 G 3725882 3353294 3086273 2837880 2359726 1564871 1192282 596141 448063 254602 134419
H 2070906 1966197 1832403 1704425 1431019 1023819 820218 507805 425660 246435 134419 H 2980706 2701265 2483922 2235529 1869151 1359947 1074296 534043 425660 248392 134419
I 1495008 1419385 1361213 1256505 1099442 855121 727144 462999 395789 231499 126951 I 2148592 2011977 1943669 1738745 1564871 1148814 931471 471945 395789 235973 126951
J 1204150 1145979 1111076 1023819 907476 750413 634069 425660 350983 209096 119484 J 1614549 1533822 1428255 1366157 1304059 1024618 825904 428476 350983 223553 119484
K 1023819 959830 924927 860938 767864 610801 540995 388321 313644 194161 119484 K 1260590 1167443 1111555 1049457 987359 807275 683078 391218 313644 204924 119484
L 739304 701966 664627 634756 575014 436286 378115 321112 246435 186693 112016 L

925261 888002 844533 807275 745176 620980 471945 341539 267022 186693 112016

M 612353 597418 575014 537676 492870 389749 337395 291241 216564 171758 112016 M 801065 763806 732757 701708 670659 558882 422267 304280 229763 171758 112016
N 506092 494458 488641 447921 424652 343515 296675 261370 186693 156822 112016 N 676869 639610 620980 596141 596141 496784 372588 267022 192504 156822 112016

Round 1.50 (1.50-1.99)

VS1

Round 2.50 (2.50-2.99)

VVS1 VVS2

Round 3.50 (3.50-3.99)

Round 3.00 (3.00-3.49)

Round 2.00 (2.00-2.49)

Round 4/4 (1.00-1.49)

IF

D 1651851 1215648 1036876 786596 614975 522013 436203 343242 293186 200224 114414 D 1814462 1469172 1354076 1035868 832757 670268 548401 419764 331749 209882 121867

Round 5.00 (5.00-5.99)

Prices are in Rupees Per Carat

Disclaimer: This Diamond Retail Benchmark India (DRB) is an informational and educational tool for diamond consumers. Organized around the the 4Cs - Carat, Cut, Color & Clarity - the DRB India is based on
market data from the diamond trading centers Worldwide and market research assessment of customary retail mark-ups. Endorsed by the All India Gem & Jewelry Trade Federation (GJF), as well as the World Federation
of Diamond Bourses (WFDB) The DRB should be used as background information only. Actual diamond sale prices may be differ compared to this benchmark, depending on demand and supply at time of transaction;
source of the diamond certificate; fluorescence; cut specifications; payment and other terms of business; foreign exchange rates; special stones and other business considerations. This is published jointly by The All
India Gems and Jewellery Trade Federation (GJF), a trade body headquartered in Mumbai, and IDEX, a diamond research house headquartered in Tel Aviv Israel, with a view of unbiased service to the consumer
29

DRB.indd 30

JULY 1st 2011

6/29/2011 3:48:55 PM

JULY 1st 2011

THE DIAMOND RETAIL BENCHMARK - INDIA


DIAMOND RETAIL BENCHMARK FOR POLISHED DIAMONDS

Powered by www.idexonline.com
SI3

I1

I2

I3

IF

VVS1 VVS2 VS1

VS2

SI1

SI2

SI3

I1

I2

I3

F 102358 94776 79612 68239 60657 56866 49284 49284 37910 26537 18955 F 120074 111180 93391 80049 71155 66708 57813 57813 44472 31130 22236
G 94776 83403 72030 64448 56866 53075 45493 45493 34119 26537 18955 G 111180 97838 84497 75602 66708 62261 53366 53366 40025 31130 22236
H 75821 72030 64448 60657 53075 49284 41702 41702 30328 22746 18955 H 88944 84497 75602 71155 62261 57813 48919 48919 35578 26683 22236
I 60657 56866 53075 53075 49284 45493 37910 37910 30328 22746 15164 I

71155 66708 62261 62261 57813 53366 44472 44472 35578 26683 17789

49284 45493 45493 41702 41702 37910 34119 34119 26537 18955 15164 J

57813 53366 53366 48919 48919 44472 40025 40025 31130 22236 17789

K 41702 37910 34119 34119 34119 30328 26537 26537 22746 18955 15164 K 48919 44472 40025 40025 40025 35578 31130 31130 26683 22236 17789
L 37910 34119 34119 30328 30328 30328 26537 22746 15164 15164 11373 L 44472 40025 40025 35578 35578 35578 31130 26683 17789 17789 13342
M 34119 34119 34119 30328 30328 30328 26537 22746 15164 11373 11373 M 40025 40025 40025 35578 35578 35578 31130 26683 17789 13342 13342
N 34119 34119 34119 30328 30328 30328 26537 22746 15164 11373 11373 N 40025 40025 40025 35578 35578 35578 31130 26683 17789 13342 13342
VVS1 VVS2 VS1

VS2

SI1

SI2

SI3

I1

I2

I3

IF

VVS1 VVS2 VS1

VS2

SI1

SI2

SI3

I1

I2

I3

D 170257 159273 142796 131812 109843 98859 82382 76890 65906 49429 32953 D 174118 160000145882 136471 117647 103529 94118 84706 65906 49429 37647
E 159273 148288 131812 109843 93367 87874 76890 76890 60414 43937 32953 E 160000150588 136471 127059 112941 94118 84706 80000 60414 43937 32953
F 148288 137304 115335 98859 87874 82382 71398 71398 54922 38445 27461 F 150588 141176 127059 117647 108235 89412 80000 75294 54922 38445 28235
G 137304 120827 104351 93367 82382 76890 65906 65906 49429 38445 27461 G 141176 127059 117647 108235 98824 84706 70588 70588 49429 38445 28235
H 109843 104351 93367 87874 76890 71398 60414 60414 43937 32953 27461 H 122353 112941 103529 98824 89412 80000 65882 65882 43937 32953 28235
I

87874 82382 76890 76890 71398 65906 54922 54922 43937 32953 21969 I

71398 65906 65906 60414 60414 54922 49429 49429 38445 27461 21969 J 80000 75294 75294 70588 61176 56471 51765 51765 38445 28235 23529

98824 94118 89412 84706 75294 70588 61176 61176 43937 32953 23529

K 60414 54922 49429 49429 49429 43937 38445 38445 32953 27461 21969 K 70588 61176 56471 51765 51765 47059 38445 38445 32953 27461 23529
L 54922 49429 49429 43937 43937 43937 38445 32953 21969 21969 16476 L

61176 56471 51765 47059 47059 43937 38445 32953 28235 23529 18824

M 49429 49429 49429 43937 43937 43937 38445 32953 21969 16476 16476 M 51765 49429 49429 43937 43937 43937 38445 32953 23529 18824 18824
N 49429 49429 49429 43937 43937 43937 38445 32953 21969 16476 16476 N 49429 49429 49429 43937 43937 43937 38445 32953 21969 18826 18824
VVS1 VVS2 VS1

VS2

SI1

SI2

SI3

I1

I2

I3

IF

VVS1 VVS2 VS1

VS2

SI1

SI2

SI3

I1

I2

I3

D 196133 180230 164327 153725 132522 116619 106018 95416 68911 53009 42407 D 263089223378203522183666 168774 138990 119135 109207 94315 74459 54603
E 180230 169628 153725 143124 127221 106018 95416 90115 63611 47708 37106 E 228341 203522188630 163810 148918 124099 99279 99279 89351 69495 49639
F 169628 159026 143124 132522 121920 100717 90115 84814 58310 42407 31805 F 203522188630 168774 153882 138990 119135 94315 94315 84387 64531 49639
G 159026 143124 132522 121920 111318 95416 79513 79513 53009 42407 31805 G 188630 168774 153882138990124099 109207 89351 89351 74459 59567 44676
H 137823 127221 116619 111318 100717 90115 74212 74212 47708 37106 31805 H 168774 153882 143954 129063 119135 94315 84387 84387 69495 54603 44676
I 111318 106018 100717 95416 84814 79513 68911 68911 47708 37106 26504 I 143954 129063 124099 114171 104243 94315 84387 79423 64531 54603 39712
J

90115 84814 84814 79513 68911 63611 58310 58310 42407 31805 26504 J

114171 104243 99279 94315 89351 84387 79423 69495 59567 54603 39712

K 79513 68911 63611 58310 58310 53009 42407 42407 32953 27461 26504 K 89351 79423 79423 74459 74459 69495 64531 64531 54603 49639 34748
L 68911 63611 58310 53009 53009 47708 42407 37106 31805 26504 21204 L 74459 69495 69495 64531 64531 64531 59567 59567 49639 44676 34748
M 58310 53009 53009 47708 47708 43937 38445 32953 26504 21204 21204 M 59567 59567 59567 54603 54603 54603 49639 49639 44676 39712 29784
N 49429 49429 49429 43937 43937 43937 38445 32953 21969 21206 21204 N 49639 49639 49639 44676 44676 44676 39712 39712 39712 34748 24820
IF

VVS1 VVS2 VS1

VS2

SI1

SI2

SI3

I1

I2

I3

IF

VVS1 VVS2 VS1

VS2

SI1

SI2

SI3

I1

I2

Fancy 1/4 (0.23-0.28)

SI2

Fancy 3/8 (0.38-0.44)

Fancy 1/3 (0.29-0.37)

SI1

E 109940 102358 90985 75821 64448 60657 53075 53075 41702 30328 22746 E 128968 120074 106733 88944 75602 71155 62261 62261 48919 35578 26683

IF

Fancy -1/2 (0.45-0.49)

VS2

D 117522 109940 98567 90985 75821 68239 56866 53075 45493 34119 22746 D 137863 128968 115627 106733 88944 80049 66708 62261 53366 40025 26683

IF

Fancy 3/4 (0.70-0.89)

VVS1 VVS2 VS1

Fancy 1/2+ (0.50-0.69)

Fancy 1/5 (0.18-0.22)

IF

I3

D 348697 272270 257940 243610 229280205397 176737 162407 124193 85980 57320 D 400096 316355 307051288442269833 255876 223310 181439 134916 97698 60480
E 277047257940248387229280 210173 181513 157630 148077 119417 81203 52543 E 316355 307051 288442274485260528 241919 209353 172135 130264 93046 55827
F 262717 248387238833 219727 195843 171960 148077 138523 114640 76427 52543 F 307051288442269833260528 246571 232614 204701 167482 130264 88393 55827
G 248387234057 219727 200620 181513 152853 138523 133747 109863 76427 47767 G 288442269833260528 251223 232614 214005 190744 162830 125612 83741 51175
H 224503205397200620186290 162407 138523 128970 124193 100310 71650 47767 H 251223 232614 223310 214005200048 190744 167482 153525 116307 83741 51175
I 191067 176737 171960 157630 133747 119417 109863 105087 90757 66873 42990 I 223310209353 204701 195396 181439 176787 153525 134916 111655 79089 46523
J 152853 143300 138523 128970 124193 114640 95533 90757 76427 62097 42990 J 190744 186091 181439 172135 167482 158178 139569 120959 97698 69784 46523
K 128970 119417 114640 109863 105087 95533 85980 81203 66873 57320 38213 K 153525 148873 144221 139569 139569 130264 120959 107003 83741 60480 41871
L 105087 100310 95533 90757 90757 85980 81203 71650 57320 47767 38213 L 120959 116307 111655 107003 107003 102350 97698 88393 65132 51175 38213
M 81203 81203 81203 76427 76427 76427 71650 71650 47767 42990 33437 M 93046 93046 93046 88393 88393 88393 83741 79089 51175 46523 37218
N 66870 66870 66873 62097 62097 62096 62097 39712 39712 38213 28660 N 74437 74437 74437 69784 69784 69784 69784 69784 39712 38213 37218

Fancy 0.90 (0.90-0.99)

Prices are in Rupees Per Carat

Disclaimer: This Diamond Retail Benchmark India (DRB) is an informational and educational tool for diamond consumers. Organized around the the 4Cs - Carat, Cut, Color & Clarity - the DRB India is based on
market data from the diamond trading centers Worldwide and market research assessment of customary retail mark-ups. Endorsed by the All India Gem & Jewelry Trade Federation (GJF), as well as the World Federation
of Diamond Bourses (WFDB) The DRB should be used as background information only. Actual diamond sale prices may be differ compared to this benchmark, depending on demand and supply at time of transaction;
source of the diamond certificate; fluorescence; cut specifications; payment and other terms of business; foreign exchange rates; special stones and other business considerations. This is published jointly by The All
India Gems and Jewellery Trade Federation (GJF), a trade body headquartered in Mumbai, and IDEX, a diamond research house headquartered in Tel Aviv Israel, with a view of unbiased service to the consumer

JULY 1st 2011

DRB.indd 31

31

6/29/2011 3:48:58 PM

JULY 1st 2011

THE DIAMOND RETAIL BENCHMARK - INDIA


DIAMOND RETAIL BENCHMARK FOR POLISHED DIAMONDS

Powered by www.idexonline.com
SI3

I1

I2

I3

IF

VVS1 VVS2 VS1

VS2

SI1

SI2

SI3

I1

I2

I3

F 381535 367046 357387 338069304262 270455 231819 193182 144887 101421 62784 F 507396 492021 476645 451019 430518404892333139 261386 194758 123005 71753
G 367046 357387 342899 318751 289774 251137 217330 183523 135228 96591 57955 G 492021 476645 451019 435643404892 369016 312638 251136 189633 117880 66628
H 304262284944270455 255967 231819 212501 188353 173864 130398 91762 57955 H 399767 389516 374141 358765 338264 312638 271636 225510 169132 112755 61503
I 260796 251137 241478 231819 212501 193182 169035 159375 125569 86932 53125 I 343390 333139 328014 312638 297263 281887 235760205009158882 107630 61503
J 222160 212501 202841 193182 183523 169035 149716 135228 106250 72443 53125 J 266511 261386 256261 246010 235760 225510 194758 169132 133256 97379 56377
K 183523 178694 173864 169035 159375 149716 135228 120739 96591 62784 48296 K 230635 225510 220384 210134 199883 194758 174257 148631 117880 87129 56377
L 149716 144887 140057 135228 125569 115909 111080 96591 77273 57955 43466 L 194758 189633 184508 179383 164007 158882 143506 123005 102504 76878 51252
M 130398 125569 120739 115909 111080 101421 96591 91762 67614 53125 43466 M 164007 158882 153756 148631 138381 133256 123005 112755 87129 71753 46127
N 111080 106250 101421 96591 96591 86932 82102 69784 57955 48296 43466 N 133256 128130 123005 117880 112755 107630 102504 102504 71753 66628 43466
VVS1 VVS2 VS1

VS2

SI1

SI2

SI3

I1

I2

I3

IF

VVS1 VVS2 VS1

VS2

SI1

SI2

SI3

I1

I2

I3

D 1217161 884763 816329 743006 694124 562142 410608 307956 239522 141758 87988 D 1368891 995057 918092 835628 780653 632219 461795 346346 269380 159429 98956
E 884763 816329 743006 694124 625689 537701 400832 298180 234633 136869 83099 E 995057 918092 835628 780653 703687 604731 450799 335351 263883 153932 93458
F 816329 743006 694124 625689 576807 513260 391056 288403 224857 131981 83099 F 918092 835628 780653 703687 648711 577243 439804 324356 252887 148434 93458
G 723453 674571 625689 576807 552366 464379 376391 273739 215081 127093 78211 G 813638 758662 703687 648711 621224 522268 423312 307863 241892 142936 87961
H 581695 532813 483931 459490 435049 391056 322621 244410 195528 122205 73323 H 654209 599233 544258 516770 489282 439804 362839 274878 219902 137439 82463
I 459490 435049 410608 386167 361726 342174 293292 229745 180863 117317 73323 I

516770 489282 461795 434307 406819 384829 329853 258385 203410 131941 82463

J 351950 337285 322621 307956 288403 273739 244410 185751 146646 107540 68435 J 395824 379331 362839 346346 324356 307863 274878 208907 164927 120946 76966
K 298180 283515 273739 259074 254186 244410 224857 166199 131981 102652 63547 K 335351 318858 307863 291370 285873 274878 252887 186917 148434 115449 71468
L 215081 205304 195528 180863 175975 171087 161310 136869 112428 92876 58658 L 241892 230897 219902 203410 197912 192414 181419 153932 126444 104454 65971
M 175975 166199 156422 151534 146646 146646 136869 122205 102652 87988 53770 M 197912 186917 175922 170424 164927 164927 153932 137439 115449 98956 60473
N 136869 128130 127099 122205 122183 112406 112428 107540 92876 83099 48882 N 153932 142936 142944 137439 137415 126419 126444 120946 104454 93458 54976
VVS1 VVS2 VS1

VS2

SI1

SI2

SI3

I1

I2

I3

IF

VVS1 VVS2 VS1

VS2

SI1

SI2

SI3

I1

I2

I3

D 2169391 1753200 1539903 1264177 1082094 775154 530642 426595 364166 192488 109250 D 2360700190780816757001375660 1177519 843511 577437 464214 396281 209463 118884
E 1690772 1555510 1430653 1191344 1014463 749142 504630 405785 338154 182083 104048 E 18398741692684155681612964031103924 815206 549132 441570 367975 198140 113223
F 1472272 1383832 1264177 1097701 936428 697118 483821 390178 322547 171678 98845 F 160210615058661375660 1194503 1019007 758594 526487 424586 350991 186818 107562
G 1300594 1212153 1144523 957237 837582 619083 473416 369369 306940 161274 93643 G 1415288 1319048 1245453 1041652 911445 673677 515165 401942 334008 175496 101901
H 1076892 1024868 931225 801166 686714 520238 437000 338154 280928 150869 93643 H 1171858 1115247 1013346 871817 747272 566115 475537 367975 305702 164173 101901
I

821975 775154 733535 671106 551452 457809 379773 301738 254916 140464 88440 I 894462 843511 798222 730288 600082 498181 413264 328347 277396 152851 96240

J 587868 561857 535845 499428 452607 364166 317345 244512 202893 130059 83238 J 639710 611404 583098 543470 492520 396281 345330 266074 220785 141529 90578
K 473416 457809 437000 421392 374571 312143 275726 218500 182083 119655 78036 K 515165 498181 475537 458553 407603 339669 300041 237768 198140 130206 84917
L 343357 327750 312143 286131 270524 223702 202893 176881 150869 109250 67631 L 373636 356652 339669 311363 294380 243429 220785 192479 164173 118884 73595
M 254916 244512 228905 213297 202893 171678 156071 140464 124857 104048 62429 M 277396 266074 249091 232107 220785 186818 169835 152851 135868 113223 67934
N 166476 161274 145667 140464 137415 126419 126444 120946 104454 98845 57226 N 181157 175496 158512 152851 147190 130206 126444 120946 107562 107562 62273
IF

VVS1 VVS2 VS1

VS2

SI1

SI2

SI3

I1

I2

I3

IF

VVS1 VVS2

VS1

VS2

SI1

SI2

SI3

I1

I2

Fancy 1.50 (1.50-1.99)

SI2

Fancy 2.50 (2.50-2.99)

Fancy 2.00 (2.00-2.49)

SI1

E 425001 381535 367046 352558 323580 280114 236648 198012 149716 101421 62784 E 553523 507396 492021 476645 451019 420268 348515 271636 205009 128130 76878

IF

Fancy 3.00 (3.00-3.49)

VS2

D 632672 425001 381535 362217 333240294603246307 202841 154546 106250 67614 D 804659 553523 507396 492021 461269 430518 353640 276762 210134 133256 76878

IF

Fancy 4.00 (4.00-4.99)

VVS1 VVS2 VS1

Fancy 3.50 (3.50-3.99)

Fancy 4/4 (1.00-1.49)

IF

I3

D 303404224485252203673 1948174 1692676 1021993 702620 510997 415185 223561 127749 D 4320488 3291801 302434227054492221965 1342437 869241 565778 421762 241742 138873
E 2379328 2203673205995517884881570250 984733 676006 484382 388570 212915 122426 E 3235223 3014055 2777457 2499711 2072806 1296147 843524 534918 396045 231455 128586
F 21504442059955190026816394471394595 920858 654714 457768 367279 202269 117103 F 2751740 2571719 2417416 2211679 1795060 1177847 797233 514344 380614 221168 118299
G 1820425 1650093 1511698 1442501 1208294 851661 638746 431153 345987 191624 111780 G 2252826 2057375 1928789 1748769 1481310 1054405 761229 493770 360041 210881 113156
H 1485084 1399918 1282814 1192325 1006024 745203 564225 393893 324696 180978 106458 H 1954507 1800203 1620183 1481310 1275573 915532 658360 447479 339467 200594 108012
I

1091191 1043285 984733 915536 856984 649391 495028 345987 282113 170332 101135 I

1332151 1234425 1157274 1054405 966966 720081 555491 396045 313750 190307 101135

793109 761172 734558 691975 660037 526965 431153 298081 239530 159686 90578 J

961823 915532 864098 802376 745799 596639 498914 349754 282889 174877 92582

K 628100 596163 569548 548257 510997 409862 367279 282113 218238 143718 85166 K 766372 730368 694364 642930 617213 488627 416619 324037 257172 159447 87438
L 447122 436476 425830 404539 388570 314050 276790 228884 180978 127749 79843 L 540061 514344 488627 473196 462909 370328 308606 277746 226311 144016 82295
M 351310 335341 324696 314050 308727 255498 223561 186301 149041 117103 74520 M 452623 437192 411475 390901 370328 308606 267459 216024 169733 128586 77152
N 255498 234207 234167 223561 223534 196947 170332 143718 117103 107562 69197 N 365184 360041 334324 308606 277746 246885 226311 154303 117103 113156 72008

Fancy 5.00 (5.00-5.99)

Prices are in Rupees Per Carat

Disclaimer: This Diamond Retail Benchmark India (DRB) is an informational and educational tool for diamond consumers. Organized around the the 4Cs - Carat, Cut, Color & Clarity - the DRB India is based on
market data from the diamond trading centers Worldwide and market research assessment of customary retail mark-ups. Endorsed by the All India Gem & Jewelry Trade Federation (GJF), as well as the World Federation
of Diamond Bourses (WFDB) The DRB should be used as background information only. Actual diamond sale prices may be differ compared to this benchmark, depending on demand and supply at time of transaction;
source of the diamond certificate; fluorescence; cut specifications; payment and other terms of business; foreign exchange rates; special stones and other business considerations. This is published jointly by The All
India Gems and Jewellery Trade Federation (GJF), a trade body headquartered in Mumbai, and IDEX, a diamond research house headquartered in Tel Aviv Israel, with a view of unbiased service to the consumer
31

DRB.indd 32

JULY 1st 2011

6/29/2011 3:49:00 PM

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34

Cover Story_08.indd 34

IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

6/29/2011 5:22:14 PM

THE FACE
OF INDIAN
JEWELRY
SONAM KAPOOR

ENDORSES

THE IIJW
BY VINOD KURIYAN

IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

Cover Story_08.indd 35

35

6/29/2011 5:22:23 PM

CANNOT
BE
OVEREMPHASIZED

OF STAYING RELEVANT

THE IMPORTANCE
36

Cover Story_08.indd 36

JEWELLERY BY GANJAM

ntended as an initiative
to establish the design
credentials of the Indian gem and
jewellery industry and move it
further downstream from being
merely an offshore production
centre, this years edition of the show
will feature the jewellery creations
of 32 Indian design houses and is
expected to be well received by both
domestic and international buyers.
Globally, the IIJW is meant to make
Made in India a label of
quality for the very best jewellery. In the domestic
market, the IIJW is an important step by the Indian
gem and jewellery community in moving its product
away from being just an investment that also has
an adornment function, as also a social necessity at
weddings and festivals, towards being a high fashion
statement and something that defines the wearer.
By making Sonam Kapoor its brand ambassador, the
IIJW has also taken another pioneering step it has
given Indian jewellery a glamorous face and an image
that all women can aspire to. This, many industry
insiders have pointed out, is essential if jewellery is
to stay relevant, particularly to younger, modern
and more educated women who have an earning
capacity of their own and a whole range of alternate
investment options for their self-earned wealth.
There have been several sample surveys that have
indicated that for todays modern young Indian girl,
an iPod or branded accessory means far more than
the kind of jewellery traditionally sold in India, with

IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

6/29/2011 5:22:39 PM

its singular value proposition being that it is a storehouse


of wealth that is both inflation-proof and resistant to
economic and political shocks. To have a stylish young
woman like Kapoor, who is idolised by other young
women around India, stand up for
jewellery and endorse it passionately, is an
extremely strong way to counter the other
trend. And if, as hoped by the GJEPC, the
IIJW itself becomes an iconic brand the
way the Lakme Fashion Week is, jewellery
would have made itself relevant to the
young Indian woman again.
Kapoor makes a great ambassador.
Last year, she was the face of the Anant
umbrella brand for diamond jewellery.
Though it met only limited success, the
Anant campaign did a fair bit of boosting
for diamonds when she spoke to the
media about why she was endorsing them
and what they meant to her. That they
meant something special to someone of
Kapoors youth and fame, in turn meant
a great deal to many other young Indian
women. Diamonds today are enjoying
an unprecedented popularity in India,
thanks in part to proactive measures like
the Anant campaign.
But jewellery as a whole product category
in itself, has not had anything like a joint
industry effort to promote it and keep
it relevant. The IIJW, with Kapoor as its
face and the strong attraction of glamour
and high fashion, is exactly what is called
for. The importance of staying relevant
cannot be overemphasized. India is
one of the fastest-growing markets for
luxury goods worldwide and Laxman
Narasimhan, a director of the consulting
group Mckinsey, at a conference on
luxury, held in Mumbai recently, noted
that by 2015, it is expected that fully a
quarter of the worlds luxury goods
consumption will be accounted for by
India and China. India alone would
account for between 8- and 10 percent of the luxury
goods market, with a value of about $30 billion
(Rs.1,34,100 crore at todays exchange rate). Fully 90
lakh households will be luxury consumers by then.

IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

Cover Story_08.indd 37

37

6/29/2011 6:15:02 PM

Narasimhan made the key observation that the youth


segment would drive the consumption of luxury. He
emphasised that for the Indian consumer, as with
consumers in other Asian countries, value mattered more
than price. He noted that local preferences for luxury goods
will continue to exist and that 30 percent of the
present luxury market comprises the purchase
of jewellery. Within this 30 percent, 50 percent
is driven by wedding sales, and 15 percent
by festivals, the importance of which can be
amplified as in the case of Akshaya Tritaya.
Jewellery industry analysts point out that for the
Indian jewellery industry, the key question is,
can it continue to depend on bridal and festival
sales? Social changes that are currently taking
place, they observe, that could easily see these
sales evaporate while some other product or
category benefits from some other trend that is
contemporary. They note that initiatives like the
IIJW are key to ensuring a stable and growthoriented future for the jewellery industry.
At the luxury conference, Narasimhan went on
to say, The growth in India between 2015 and
2020 will become even larger as more people
come into the consumption curve. Nine million
households will be targets for luxury or near
luxury consumption. Nearly 42 per cent of Indias
wealthy households are in Delhi and Mumbai.
Indian consumers really care about brands.
Almost 22 per cent of Indian consumers try
foreign products and brands. While this trend
has hitherto not affected jewellery too much
yet, industry-watchers warn that the jewellery
industry cannot consider itself insulated from
social change. One way to counter any future
problems, said one marketer, is to develop
brands that are valued globally.
Having Sonam Kapoor as the face of Indian
jewellery in general, apart from keeping
jewellery relevant, also helps provide a sort of
all-encompassing celebrity brand for jewellery
most of which is sold unbranded in India.
Many, including the GJEPC, have pointed out that even
if individual brands dont emerge, an overarching Made
in India label that stood for quality and design would
address the problems unbranded jewellery retailers
might face in the future.

38

Cover Story_08.indd 38

IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

6/29/2011 5:22:59 PM

The IIJW will run through five days, with the first four
showcasing collections from designers and design
houses. The fifth day will be a grand finale that features
the best participants of the entire week. The last day of
the IIJW intentionally overlaps with the opening day
of the India International Jewellery Show (IIJS), and is
intended to provide a high-end showcase for the kind of
product that the trade show will feature.
This syncing of the IIJW and the IIJS is important for
the Indian jewellery retail industry. Over the past few
years, the IIJS show has brought about fundamental
changes in the way jewellery is manufactured and sold
in India. Almost every jewellery retailer in the country

IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

Cover Story_08.indd 39

JEWELLERY BY GANJAM

ABOUT BRANDS

Key participants for this years IIJW include Queenie for


Gitanjali Gems, Anmol Jewellers, Amrapali Jewels Pvt.
Ltd., Tanishq, Rosily Paul Creations, Sawansukha Jewellers
Pvt. Ltd., Laxmi Jewellery Exports Pvt. Ltd., Golechas
Jewels, Surana Gems & Jewellery, Intergem Exports,
Kashi Jewellers, C. Krishniah Chetty & Sons Pvt. Ltd.,
Dwarkadas Chandumal Jewellers, Divya Ahuja, Dynamic
International, HK and Dipti Amisha. The Gemological
Institute of America (GIA) and the International
Gemological Institute (IGI) are also sponsoring entries
by budding talent from design schools and the industry.

REALLY CARE

Speaking at the press conference to launch the second


edition of the IIJW and announce Sonam Kapoor as its
brand ambassador, GJEPC chairman Rajiv Jain stated that
riding on the success of last years show, the 2011 edition
of the IIJW had a vastly expanded participation base
and a correspondingly heightened buyer participation.
This, Jain pointed out, was evidence by the fact that the
international designer jewelry brand Stefan Hafner was a
confirmed visitor at the IIJW.

INDIAN CONSUMERS

At the luxury conference, Sunil Sethi, President of the


Fashion Design Council of India (FDCI), pointed out,
India today produces a large proportion of handcrafted
goods to the world and their market share is steadily
rising. Foreign buyers dont look at India as a cheap
source of supply. They think of India as a unique source
of supply. Nearly 3,000 Indian fashion designers with
their prt weeks are ready to capture the world. In mens
fashion week, we are the fourth in the world. India is a
world class supply base. Many things in India become
luxury just because they are branded. Todays luxury is
about scale. Its high time India has a luxury brand of its
own, he added.

39

6/29/2011 5:23:19 PM

Cover Story_08.indd 40

All of this goes towards building


the Made in India brand. Ideally, a
consumer buying a piece of jewellery
in a small town in one corner of
the country, now has a chance of
seeing the same, contemporarily
designed, high quality product that
would otherwise only be available
at a large retail outlet in a big city
or metro like Mumbai. By being in
sync with the IIJS, the IIJW enables
the extension of quality design and
manufacture to penetrate even the
smallest purchase category.

JEWELLERY BY GANJAM

SUCCESS

WAS A SURPRISING

WHICH WAS HELD LAST YEAR

THE VERY FIRST IIJW,


40

knows that the best place to source the widest variety


of product from reliable suppliers is the IIJS show.
While most retailers still fabricate a lot of the product
they sell, a substantial portion of it is now sourced from
professional manufacturers who have been networked
at the IIJS. Retailers also get to see an astonishing array
of product and see ideas they wouldnt otherwise have
been able to. Whether they buy product at the IIJS or
not, the show acts as a catalyst in generating new ideas
and raising the average for both quality and design all
over the country.

The IIJWs biggest achievement,


however, is to make jewellery stand
up on its own as the focus of fashion,
rather than being a mere accessory.
Nowhere else in the world is there
any initiative like it. GJEPC vice
chairman Sanjay Kothari observed
in his interactions with the media
that the IIJW initiative was unique
in the world. All other fashion
weeks including the iconic Milan
and Paris shows are centred around
clothes, with jewellery playing a
secondary role. The IIJW is the
only one in the world that features
jewellery as its focus.

The very first IIJW, which was held last year, was a
surprising success. Participants included celebrity
designer names like Farah Khan, Varuna D. Jani and Bina
Goenka along with the big jewellery houses that have
been listed in this years show as well. The five-day event
had Indias top models showcasing jewellery at ramp

IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

6/29/2011 5:23:29 PM

shows brilliantly orchestrated by top choreographers


Lubna Adams, Achla Sachdev and Elric DSouza. Star
attractions included Bollywood actresses Katrina Kaif
and Deepika Padukone, who walked the ramp, modelling
participants stunning jewellery.
Last years show was also a commercial success
as top buyers from India, the UK, Japan,
Morocco, Iran, the Czech Republic, Poland,
Ukraine, Azerbaijan and Uzbekistan attended
the show.
Small wonder then that this years show is
being eagerly anticipated. Sonam Kapoor said
in a statement released at the press conference,
I am honoured tobe a part of Asias first-ever
jewellery fashion showcasing event, the IIJW,
which provides the perfect platform for not
only established designers and brands in the
jewellery business, but also encourages young,
budding talent. I am glad that the GJEPC has
taken this step to place India in the global arena
of designer jewellery. I look forward to seeing
some exemplary work at the IIJW this July.
Most diamond and jewellery manufacturers
that IDEX Online spoke with shared the
brand ambassadors enthusiasm and sense of
anticipation for this years IIJW. Many retailers
present at the launch press conference too
expressed a great sense of expectancy. Even
though the worlds traditional markets have
all been showing signs of recovery from the
worldwide recession, only two big markets,
India and China, have been on a consistent
growth path. Of these two, only India has the
sort of manufacturing and design expertise to
be able to grow into a global hub for gems and
jewellery from processing rough gemstones
and diamonds, through coming up with some
of the finest contemporary design and highest
quality jewellery manufacture. That it is taking
rapid strides towards achieving the status of
a hub is very good news indeed even for the
domestic jewellery retail industry.
Initiatives like the IIJW ensure that the Indian
jewellery retailer will continue to have a product that is
contemporary and in demand with a young generation
that has rapidly changing tastes and priorities.

IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

Cover Story_08.indd 41

41

6/29/2011 5:23:40 PM

42

Cover Story_Hindi_08.indd 42

IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

6/29/2011 12:00:43 PM

{dZmoX Hw$[a`Z mam


IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

Cover Story_Hindi_08.indd 43

43

6/29/2011 12:00:55 PM

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44

Cover Story_Hindi_08.indd 44

JEWELLERY BY GANJAM

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IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

6/29/2011 12:01:09 PM

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IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

Cover Story_Hindi_08.indd 45

45

6/29/2011 12:01:18 PM

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hr ~oMo OmVo h& GJEPC g_oV H$B`m| Zo Bg ~mV H$m gHo$V {X`m h {H$

46

Cover Story_Hindi_08.indd 46

IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

6/29/2011 12:01:28 PM

{dbm{gVm g_obZ _| \$eZ {S>OmBZ H$mC{gb Am\$ B{S>`m Ho$


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XeZ {H$`m OmEJm&

VWm IIJS Ho$ gmW OwS>Zm ^maVr` Am^yfU {~H$s CmoJ


Ho$ {bE _hdnyU h& {nNbo Hw$N> dfm] _| IIJS emo Zo ^maV _|

IIJW

IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

Cover Story_Hindi_08.indd 47

^maVr` bmoJ dmVd _|

^bo hr {deof ~mS> Zht C^aVm h, na EH$ A{V_hdnyU ^maV


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{~Zm ~mS> Ho$ Am^yfU {dHo$VmAm| mam ^{d` _| Pobr OmZr dmbr
g_`m H$m g_mYmZ hmoJm&

JEWELLERY BY GANJAM

47

6/29/2011 12:01:51 PM

Cover Story_Hindi_08.indd 48

`o g^r ^maV _| {Z{_V ~mS> ~ZmZo H$s


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h, Vm{H$ N>moQ>o go N>moQ>o IarX dJ _| ^r nR>
~ZmB Om gHo$&

JEWELLERY BY GANJAM

dmbr g\$bVm ahr

{nNbo df hAm Wm, EH$ hamZ H$a XoZo

nhbr IIJW, {OgH$m Am`moOZ


48

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H$m H$m` H$aVm h&

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Ho$ $n _| AnZo na na IS>m H$aZm& X{Z`m
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{Ogo bwZm EoS>g, AMbm gMXod VWm E{bH$ {S>gyOm Ogo Zm_

IDEX MAGAZINE INDIA RETAIL | NO 08: COVER STORY

6/29/2011 12:02:03 PM

MrZ H$m[a`moJm\$am| Zo H$m\$s Iy~gyaVr go V`ma {H$`m Wm& emo Ho$


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h VWm VoOr go AnZr ngX VWm mW{_H$Vm ~Xb ahm `wdm dJ
CZH$s _mJ aIVm h&

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Cover Story_Hindi_08.indd 49

49

6/29/2011 12:02:23 PM

F acets
Earth Time

F
A
C
E
T
S

Swiss watch manufacturer


Fr d rique Constant, recently
announced that it had signed Miss
Earth, Nicole Faria, as its global
brand ambassador. With the
partnership, the company also sealed
its association with conservation
and environmental projects in India
since Faria is actively involved with
earth-related initiatives.
Sebastien Cretegny, international
sales manager for Frdrique

Constant, said, In India, we


decided to do something daringly
different. When we met Miss
Earth, Nicole Faria, we felt that
there was a sharing of passion,
especially when she spoke about
her conservation projects...
Most of the target customers
we associate with are involved
with such causes and initiatives.
There is a need to create more
awareness in a country like India
about various aspects of the

earth-related issues. We have


just taken a step ahead and there
will be continuity in thought
process.
Faria, who originally comes
from Bangalore, said Fr d rique
Constant was a rare brand that
supports earth-related initiatives.
From the fashionista point of
view, its classical styles are exactly
what the Indian customer requires
today, she said.

Miss Earth, Nicole Faria

50

Facets 08.indd 50

IDEX Magazine India Retail | NO 08: FACETS

6/29/2011 3:31:57 PM

Steinmetz Diamonds
Launches Special Edition F1 Helmets At
The Monaco Grand Prix 2011
For the seventh sparkling time, Steinmetz Diamonds and Vodafone
McLaren Mercedes collaborated for the Monaco Grand Prix.
During the race, drivers Lewis Hamilton and Jenson Button drove
in diamond-adorned helmets.
Co-designed by Steinmetz and the Vodafone McLaren Mercedes
drivers, the helmets which were embellished with 10 carats of
Steinmetz diamonds took six months to complete.
This year Hamilton used the spirit of Monaco to inspire his
helmet design. Colored in his signature yellow, the helmet
featured his name emblazoned in diamonds on the rear scoop
and written in the famous Monaco font.
My helmet colors are very special to me, and Ive always been
proud to wear them. However, its sometimes nice to play around
with those elements and refresh them. And, as Monte-Carlo
is such a unique place, I always like to work with Steinmetz
Diamonds to produce something special for the Monaco Grand
Prix, he said. Weve had some really great collaborations in the
past and, for this year, I wanted to do something really unusual
and stylish that captured the glamour and excitement of racing
around Monaco.

F
A
C
E
T
S

Buttons design was created entirely using red and white,


colors that are synonymous with Japan. The design was meant
to increase awareness of the continuing problems the country
is facing following the recent earthquake. The helmet also
featured Button's initials written in Japanese as well as his
name decorated in diamonds.
The special helmets that we create for the Monaco Grand Prix
in collaboration with Steinmetz have become a bit of a tradition
for our team[This year] Ive got my own unique design, which
also features a repainted helmet. It captures all the excitement
of the most famous race in Formula 1, but its also a tribute to
the people of Japan who are re-building their country after the
terrible events of March a subject that is extremely close to
my heart, said Button.

Jenson Button and lewis hamilton

Visit

www.idexonline.com

IDEX Magazine India Retail | NO 08: FACETS

Facets 08.indd 51

for live news updates


51

6/29/2011 3:32:10 PM

in thE SWim
When
London
department store
Selfridges recently
staged Project Ocean, a
campaign highlighting the
plight of the worlds oceans,
jewelry designer Stephen Webster
played a key role in helping to
encourage people to eat sustainably
sourced fish.

F
A
C
E
T
S

As part of the five-week campaign,


chef Mark Hix hosted Hix Oyster
& Fish House, a pop-up version of
his popular restaurant. Helping to
draw attention to the temporary
eaterie, Webster created an eyecatching display featuring an
enormous Swarovski-encrusted
tuna beneath two clocks encased
in a sharks jaw that was oh so
very Webster.

For years I have found inspiration


for my personal and professional
life from the sea. We live in a
house on the edge of the White
Cliffs of Dover. My collections,
from Jewels Verne to In Deep,
have all originated under the
sea, Webster said. Therefore,
to contemplate that everything
from fish and chips to the
starting point of my next jewelry
collection is in imminent danger
of disappearing altogether, has a
profound effect on me.

Throughout the
campaign, two of
Websters opulent
jewelry pieces were on
display in The Wonder
Room at Selfridges. They
were a one-of-a-kind Titanium
Flying Fish cuff and brooch set
with blue sapphires and black
and white diamonds offered an
alternative to the more commonly
used precious metals, reflecting
the spirit of the Project Ocean
message.
In addition, Webster created
a limited edition black leather
bracelet with silver fish skeleton,
exclusively available at Selfridges.
The bracelet retails at 100 ($165),
with 25 ($41.2) of the proceeds
going to Project Ocean.

JEwElRY BY StEPhEn wEBStER

52

Facets 08.indd 52

IDEX MagazInE InDIa REtaIl | nO 08: FaCEtS

6/29/2011 3:42:09 PM

I ndustry News

Las vegas sHow

hiGhliGhts need for GeneriC diamond Promotions

his years JCK Las Vegas


show was clearly an
improvement over
last years edition. It was very good
overall even though it did not meet
the very high expectations of many
traders, mostly diamond wholesalers,
leaving a lingering feeling of a mix
bag of results.
For diamond traders, it was a solid
good trade show. The first day was
very active, with demand mostly
noted for SI goods. Prices, the main
issue ahead of the show, kept their
pre-show levels and remained firm.
As one De Beers Diamond Trading
Company Sightholder put it, there
are no other prices.
As the show progressed, demand for
fancy shape goods, mainly cushions,
hearts and pears, increased and this
seemed to be a trend.
Large and fancy colour goods, a niche
market, were in demand, with mixed
reports on the prices. Some said they

IDEX MagazInE InDIa REtaIl | nO 08: InDUStRY nEWS

Industry News 08.indd 53

By Edahn Golan
did well while others reported that
prices were not higher than in the
global diamond centres.
Indian traders, not in unusually large
attendance, said they were at the
show mostly to sell goods. However,
they were actively seeking buying
opportunities, looking mostly for
goods they can offer in the Indian
retail market.
On the jewelry side, business was
not as strong as for diamonds. Many
exhibitors had a not very enthusiastic
assessment of the show. Buyers were
looking for safe purchases, possibly
turned off by the low inclination
to provide them with the kind of
generous credit terms they got in
the past.
In terms of design, there was no new
or clear message coming out of the
show. Some manufacturers keep
creating well designed and well made
items that are a joy to look out. The
World Diamond Council displayed

some large and bold items as part


of their annual promotion drive.
Natural, geometric and 3D designs,
as well as the use of multi-color and
texture are still seen too.
What the show highlighted was the
fact that there is a huge gap in the
diamond and diamond jewellery
industrys communication to the
end consumer. It appeared as though
the closer the diamond processing
pipeline gets to consumers, the duller
the business looks. There was no
great story to sell and consequently
no special pride in the product.

I
N
D
U
S
T
R
Y
N
E
W
S

De Beers had previously taken on


the burden of generic diamond
promotions. But ever since they
withdrew, there has been a yawning
gap nothing to say over and above
the grand De Beers slogan that a
diamond is forever. Industry attempts
to set up an international body to
manage generic promotions have
come to nought and the lack of such a
body was sorely felt at Vegas.

53

6/29/2011 5:45:54 PM

De Beers to Face Price Fixing Lawsuit

after Court Rejects Jurisdiction Claim

he Supreme Court of
the state of British
Columbia in Canada,
said it will hear a lawsuit alleging
a conspiracy to increase the price
of diamonds by De Beers. Judge
Brenda Brown rejected the De
Beers jurisdiction plea that states
that it does not operate in British

Columbia, according to various


media reports.

at artificially high levels, harming


buyers as a result.

Michelle Fairhurst, a resident of


Squamish, British Columbia, filed
the lawsuit alleging the defendants
suppressed and eliminated
competition in the states diamond
trade by fixing the price of diamonds

The plaintiff has properly pleaded


harm in British Columbia arising
from the alleged wrongdoing on the
part of the defendants, Judge Brown
wrote in her ruling. The diamonds
were sold in British Columbia through
normal distribution channels.
De Beers spokeswoman Lynette
Gould told IDEX Online, We
consider the claim to be wholly
without merit and will defend
rigorously if it comes to it.

I
N
D
U
S
T
R
Y

Apart from De Beers, a long list


of related companies are listed as
defendants. They include Anglo
American PLC, Central Holdings
Limited S.A., De Beers Canada Inc.,
DB Investments, Inc., De Beers S.A.,
De Beers Consolidated Mines Ltd.,
The Diamond Trading Company
Limited, CSO Valuations A.G. and De

N
E
W
S

Beers Centenary A.G.

Gitanjali Group

to Retail Visconti Diamond-Encrusted Pens

he Gitanjali Group, the


diamond processing,
jewellery manufacturing
and chain retailing group that has a
huge Indian and global presence,
announced that it will offer Italian
luxury writing instrument brand
Visconti through its 600-plus retail
jewellery stores across India. The
group has tied up with Emonte, the
firm that has the exclusive marketing
and distribution rights for Visconti in
India and South East Asia.

54

Industry News 08.indd 54

Viscontis product offerings include


diamond-encrusted fountain pens,
rollerballs, ballpoints and the new
Visconti roller graphic pens.
According to the Gitanjali statement,
the first phase of Visconti pens will
be made available at 108 of the
groups outlets by the end of July this
year. They will be available at all of
the groups by the end of March 2012
(the end of the current Indian fiscal
year).

Group chairman and managing director


Mehul Choksi noted, The Indian
consumer is seeking the best quality in
every sphere, and is now very aware of
the value of well-recognised brands. We
are proud to be the exclusive partner in
the jewellery retailing segment for this
very high end Italian brand. This new
partnership will help us take a further
step forward in the sphere of luxury
lifestyle retailing, where we are already
offering consumers high end Italian
jewellery and watch brands.

IDEX Magazine India Retail | NO 08: INDUSTRY NEWS

6/29/2011 5:45:59 PM

Diamond Tiara and Art Deco Bracelet


top Items at Christies Important Jewels

hristies sale of Important


Jewels held in London
on June 8 totalled $12.3
million, representing 92 percent
sold by value. The top lot was the
Rosebery pearl and diamond tiara,
circa 1878, which sold for $1.9

Tiffany has long been a major


presence at engagements and
weddings, and now weve built that
presence online with love stories
and a whole world of romantic
possibilities, said Caroline Naggiar,
chief marketing officer of Tiffany &
Co.
The website debuted with actor
and filmmaker Edward Burns
Will You Marry Me? a short film
created exclusively for Tiffany.
The movie presents a variety of

The auction also registered a


record price for an Art Deco Tutti
Frutti bracelet by Cartier, circa
1928, which fetched $1.9 million

A D/VS1 rectangular-shaped diamond


ring weighing 5.32 carats, sold to
a private collector for $189,125 or
about $35,550 per carat.

After placing a heart at


the desired point on a
map and adding their
initials, an overlay allows
them to convey a story,
send a note or suggest
a favorite rendezvous.
These hearts may
then be shared on
Facebook or Twitter
(#whatmakeslovetrue).

couples, filmed against a backdrop


of iconic New York settings, who
share details from their romantic
journeys.
The site features four main areas:
Love Stories, where couples recount
romantic moments that include a
diamond engagement ring or other
gift; The Art of Romance, Tiffany
Tips: When Love Gets Serious,
which offers relationship advice;
Tiffanys New York, a travel area that
offers venues that may be offered as
tips on the companys page and
Love is Everywhere Here, which
allows users to add their own stories
on the site.

www.idexonline.com

IDEX Magazine India Retail | NO 08: INDUSTRY NEWS

Industry News 08.indd 55

about double the pre-auction


estimates.

True Love at Tiffany & Co.

conic jeweler
Tiffany & Co.
has introduced a
new True Love website
and iPhone App as a
go-to resource for
those in love. The site
features tales from
real-life couples, a
compendium of tips
for love-struck couples
gleaned from Tiffanys
175 years as an expert
on the subject and
a travel guide to New York the
ultimate city for falling in love.

Visit

million, near the lower end of the


pre-auction estimate.

Moving out of the realm


of jewelry, the Tiffanys
New York section also features
recommendations to a playlist of
classic love songs, as well as future
hits. One of them, singer-songwriter
Josh Radins arrangement of the
classic hit, Youre the First, the Last,
My Everything, will be introduced
exclusively on the website and
app. Tiffany will introduce other
exclusive new songs by various
artists throughout the year.

I
N
D
U
S
T
R
Y
N
E
W
S

Movies set in New York are also


listed. These include classics such
asSabrinaandBreakfast at Tiffanys,
as well as Youve Got MailandWhen
Harry Met Sally.

for live news updates


55

6/29/2011 5:46:02 PM

U.S. Market
Window
A MATTER OF PRIORITIES
FOR SIGNETS NEW CEO

By Ken Gassman, IDEX Online Research


ike Barnes, Signet Jewelers new

Existing Business Barnes said the existing

CEO, who has been on the job

business was in great shape and performing

for just a few months, took the

strongly. He said management would support the

opportunity to set out our priorities on a recent

strategies that have made those businesses successful.

conference call with Wall Street analysts.

Further, management would accelerate the rate of


investment in stores and other initiatives to improve

The key priorities he mentioned are listed below. We

the companys competitive position. There have

expect to see more details about these priorities in the

been rumors that Signets U.K. division was for sale,

coming months.

but we heard no hint of this in Barnes remarks.

KaY JEWElERS, OnE OF SIgnEt'S U.S. BRanDS

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6/29/2011 12:23:01 PM

Technology Management is looking at


opportunities to invest in the growth of
enabling technologies such as the Internet
and customer-assisted selling systems. As an
example, Barnes said that while the companys
websites were competitive, he expects that
significant improvements will be made over the
next few years.
Barnes also talked about the opportunity to
develop the use of virtual inventory. He did not
elaborate on this point, but it could be important
in the future.
New Stores While the company has increased
its new store openings in the U.S. to 25 this
year from six units last year, Barnes said we
are ready and willing to increase it substantially
further when the company can obtain suitable
real estate.
Brands Barnes said that the jewelry industry
was undergoing structural change, driven by
branded merchandise. He sees a move towards
branded jewelry and a move away from
undifferentiated commodity goods. He noted,
People really love brands.
Not only do branded and proprietary goods create
a competitive differential for retailers, but there is
an opportunity to generate higher margins from
these goods.
Possible Investments Barnes said, Its our
intention to be opportunistic where there are
possible investments that satisfy our... return
hurdles and fit within our core competencies.
These may be potential new opportunities in
the supply chain, untapped markets, or even
new store formats. Well be watching this
priority closely.
Signet gained its position as an industry leader
under prior CEO Terry Burman. Barnes clearly
plans to take Signet and Sterling to the next

The full analysis and statistics


on Signet Jewelers is available to
IDEX Online Research subscribers
and IDEX Online members.
Contact research@idexonline.com
for more information on how to
subscribe or to become a member.

level. The industry has much to learn from a


successful operation like Signet.

IDEX Magazine India Retail | NO 08: U.S. MARKET WINDOW

U.S. Market Window 08.indd 57

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6/29/2011 12:23:06 PM

ADVERTORIAL

MARKET READY:

The Basics of Cultured Pearl Processes, Treatments

earl farmers would be delighted if every cultured pearl


they harvested was at the top of the scale in all value
factors, but of course, thats rarelythe case. All cultured
pearls are prepared for market in some way:

Farmers wash and polish Akoya cultured pearls by tumbling them


in a concentrated water and salt solution thats abrasive enough
to remove any mucus or tissue that clings to the cultured pearls
surfaces. This is usually followed by chemical treatments that
bleaches the cultured pearls make them white.
Chinese cultured freshwater pearls are washed in rotating wooden
drums that look like portable cement mixers. This is often followed
by chemical treatments that bleach the cultured pearls and/or
increase their luster.
Australian farmers wash marketable South Sea cultured pearls
and then lightly polish them.
Tahitian pearl farmers wash cultured pearls in fresh water, then
dry and lightly buff them, usually by tumbling in a mixture of finely
ground salt and bamboo chips.
Following these procedures, theyre simply sorted into broad
categories usually size, shape, color and luster and offered for sale.
While treatment is a controversial topic, the industry remains divided
over what should be called treatments. For many years, Akoya
cultured pearls have been subjected to a number of processes
before being sent to market.
The first is called maeshori. In Japanese, mae means before, and
shori means treatment. Originally, maeshori involved dipping
akoyas in a solvent mainly methyl alcohol to clean them and
remove impurities so they could be bleached more efficiently.
The procedure expanded to include several other techniques
that are also applied to most freshwater cultured pearls and
some South Sea cultured pearls. The newer techniques which
are designed to enhance luster, while different, are also called
maeshori and are properly regarded as treatments.
LUSTRE ENHANCEMENT
Some maeshori treatments enhance luster with solutions of mineral
salts, ammonia, and water, or mineral salts and methyl alcohol. One
technique involves immersing the cultured pearls in a treatment
solution for 15 days at 86 F (30 C), which is said to maximize
the treatments effect.

After harvest, cultured pearls go through various cleaning processes


before entering the market. These Chinese freshwater cultured pearls
have been cleaned. Their colors are all natural. Valerie Power/GIA

nacre has fewer tiny spaces, so it reects and refracts light more
efficiently. Again, the result is better luster.
None of these luster treatments is permanent. The enhanced
luster fades over time. How long the fading takes and how much
fading takes place, varies by cultured pearl type, the treatment
used and the skill of the treater. Fading might start in about six
months and can progress to dullness in a few years.
DYEING
Some cultured pearls are naturally colored and others are dyed. To
color cultured pearls, processors might use organic or inorganic
dyes. Regardless of dye type, when processors dye bead-nucleated
cultured pearls, the beads are almost always unaffected.
Aniline is the general name used for hundreds of organic dyes.
Aniline dyes were originally derived from plants, but today are
synthesized from benzene, which is a component of petroleum.
Shades of blue, green, purple, and brown are among the aniline
dye colors used by cultured pearl processors.
Silver nitrate is the most commonly used inorganic dye. Its one
of the light-sensitive components of photographic film. If soaked
in a silver nitrate solution, many materials, including pearls, turn
tones of brown or gray to black when exposed to light.

Solution treatments work by swelling the nacre platelets, thereby


closing or filling minute spaces and creating a tighter, smoother
surface that better reects and refracts light. The result is better
luster.

Several major pearl farms produce naturallycolored golden pearls.


Artificially colored golden cultured pearls, however,can be quite
convincing. Laboratory research indicates that processors use
organic chemicals or dyes, or inorganic chemicals sometimes
preceded by bleaching to color akoya, Chinese freshwater
and off-color South Sea cultured pearls to imitate natural-color
golden South Sea cultured pearls. Treaters can achieve a similar
result with the use of heat, with or without chemicals or dyes.

Another treatment enhances luster by exposing the cultured pearls


to hot, dry air in equipment that resembles a fruit or nut dryer. That
treatment works by drying and tightening surface nacre. Tighter

IRRADIATION
Processors use gamma rays in a treatment called irradiation
to color cultured pearls in ranges from bluish gray to greenish

58

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When processors irradiate freshwater cultured pearls that are


naturally orange or purple, the much darker colors that result
are related to the original colors, but look distinctly artificial. The
luster, which also looks artificial, is often extremely high, sometimes
iridescent.
Gamma radiation changes cultured pearl color because of its
effect on the chemical element manganese. Gamma rays are
most often used to treat freshwater cultured pearls because
there is almost always more manganese in them than in saltwater
cultured pearls.
Most saltwater cultured pearls except keshi, cultured pearls
that occur accidentally as a result of the culturing process,
often irregularly shaped, found in shells under cultivation),
however,contain freshwater mussel shell-bead nuclei, which
are affected by gamma rays. This allows processors to change
the color of some saltwater cultured pearls by affecting their
nuclei. Irradiation often turns a saltwater cultured pearl to
tones of gray, including a silvery color, but seldom deep
black. Thats because the nacre itself is not affected by the
radiation, but the irradiation-darkened bead nucleus shows
through. The thicker the nacre, the less visible the darkened
nucleus is.
COATING
Silicone polymers are unusually stable compounds composed of
the elements silicone and oxygen. When used to coat cultured
pearls, they improve surface quality by covering or minimizing
blemishes, and replace poor or fair natural luster with good or
excellent artificial luster.
Thicker silicone polymer coatings sometimes trap dirt and air
bubbles, making the coatings obvious. Thinner coatings are
sometimes incomplete, or they tend to peel. Either fault makes
the coatings obvious.
PEARL RESOURCES IN INDIA
GIA Professional Training The GIA Graduate Pearls diploma
program, which consists of the Pearls course and the Pearl Grading
Lab, offers a comprehensive foundation in pearls, the pearl market,
and pearl grading.

ADVERTORIAL

black, purplish to brownish black, tones of gray to black, and


a bronze color. The resulting color depends on the cultured
pearls original color.

The Pearls course, available through eLearning, is engaging,


dynamic and brings the whole world of pearls to life. You will
learn all the product knowledge and grading skills you need
to buy inventory, build confidence and increase profits.Youll
focus on cultured pearls, and master being able to distinguish
the differences in pearls. With what you learn, youll be able to
effectively communicate the relationship of beauty, benefits, value
and quality to your customers.
The Pearl Grading Lab class will teach you how to determine
the quality of akoya, freshwater, South Sea and Tahitian cultured
pearls. A member of the Institutes internationally respected team
of instructors will teach you GIAs 7 Pearl Value Factors. Youll
learn how to evaluate cultured pearls in order to increase sales
and promote the relationship between beauty, value and quality
in your merchandise.
GIA Laboratory Services for Pearls World-renowned for its
diamond and colored stone laboratory services, GIA established
its first laboratory in 1949 with pearls as its primary business,
testing more than 50,000 the first year alone. In the decades since,
GIA research has led the way in pearl treatment identification
and detection methods.
GIAs laboratory in India, located in Mumbais BandraKurla Complex,
offers access to GIA detailed reports that provide consumers and
retailers with a document that outlines the specific attributes of
pearls and pearl jewelry.
The Pearl Identification Report details the quantity, weight, size,
shape, color, origin (natural or cultured and type of nucleation),
mollusk (if determinable), environment (saltwater or freshwater), and
any detectable treatments. A digital image of the item submitted
is also included on the report. This report may be issued on
loose, mounted or strung natural or cultured pearls of any size,
shape or color.
The Pearl Classification Report includes all of the Identification
Report information as well as classifications for luster, surface,
nacre and matching (if applicable). This report may be issued on
loose, mounted or strung natural or cultured pearls of any size,
shape or color.
To learn more about GIAs laboratory services and training
programmes available to jewellers throughout India, visit:
www.giaindia.in or e-mail lab.giaindia@gia.edu

Chinese freshwater cultured pearls come in a wide variety of colors, but many of these look so unnatural that theyre almost certainly dyed. Some
might have been irradiated or coated. Valerie Power/GIA

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