Smart & Efficient Everyday

The Practicality of Going Green for Modern-Day Jains

July 8, 2011

By Amit Jain

My Profile
• Management Consultant • Sustainability Expert • MBA – LEED AP – Certificate of Sustainable Leadership

Current Projects • Los Angeles Green Business Certification Program • The Green Spot • Green W.E.S.T. Alliance • Small Business Dream Center of Los Angeles

Ecosystems are Interconnected
Lord Mahavir said: • ‘All life is bound together by mutual support and interdependence’ • ‘We harm and kill other lives because of our greed and possessiveness’ (Tattvartha Sutra)

Parasparopagraho Jīvānām

Jainism supports Sustainability
• Plant-based Diet
– Less impact on environment than non-vegetarians/vegans
• Average annual carbon footprint of meat eater: 2.5 tons • Average annual carbon footprint of vegan: 0.5 ton

– Healthier lifestyle – 36% less chances of heart disease, diabetes, high cholesterol, etc. – Less expensive – Average vegan meal costs $3.50 less than meat eater’s meal (based on typical dining establishments)

• Non-possessiveness
– Own less stuff, which means less waste, and less money spent

• Compassion
– With belief in non-violence, less likely to take part in destroying another’s environment

Perception of Climate Change
• Fewer Americans believe in climate change today than 5 years ago • Americans top concern is economic recession while climate change is a much lower concern • Americans remain highly divided on claims that scientists are manipulating climate research for their own interests REALITY: 97% of American scientists firmly believe in climate change is occurring and is caused by human activity

Sources: National Public Radio Brookings Institution

Climate Change Over-exaggerated?

• The Earth’s climate is changing. In most places, average temperatures are rising. • Scientists have observed a warming trend beginning around the late 1800s. • The most rapid warming has occurred in recent decades. Most of this recent warming is very likely the result of human activities.

Hurricane Katrina 2005

• • •

1,836 dead $81 billion total property damage Category 5 Hurricane – Worst recorded weather disaster to hit the region

Floodings in Pakistan 2010
• 1,781 dead • $43 billion in total damages • Worst monsoon season in 80 years

2010 Russian Wildfires
• 55,736 dead • 2,000 buildings destroyed • $15 billion in total damages

U.S. January 2011 Storm
• 36 dead • $3.89 billion in damages • Worst Winter storm in 60 years hits 30 states

2011 Southeastern Tornadoes
• • • 523 dead $16 billion in total damages Deadliest twister since 1932

Smart & Efficient Everyday
 Want to live smart and efficient everyday  A deep concern for the future, NOW  Strong sense of personal responsibility  Have an open mind about 2 misconceptions:
1. Buying green is more expensive 2. Buying green products/services are lower quality than conventional products and services

What is Green?
Going Green - Adopting practices that reduce your overall impact
on the environment.
Transportation -Fossil Fuels

Our lifestyles has shifted over thousands of years to be built around an over-consumption of resources.

Energy Consumption -Fossil Fuels Water Consumption - Fossil Fuels - Lack of understand for natural resource Food Consumption - Fossil Fuels - Misuse of land and resources Waste Creation Pollution Prevention

What is Sustainability?
Sustainability - Development that meets the needs of the
present without compromising the ability of future generations to meet their own needs.
– A whole-systems approach

• Socially desirable • Culturally acceptable • Psychologically nurturing

• Economically sustainable • Technologically feasible • Operationally viable

• Environmentally Robust • Generationally Sensitive • Capable of continuous learning

Social Criteria

Financial Criteria

Environmental Criteria


• Americans consume 26% of the world’s energy • 18% of total emissions comes from operating our homes
– 10% Lighting, 56% Heating & Cooling, 34% Appliances

• 17 CFLs is equivalent to taking 1 car off the road every year

Energy Conservation
Old Incandescent / Fluorescents Non- Energy Star Appliances Manual Thermostat Water Tank New CFL / LED Lighting Energy Star Appliance Programmable Thermostat Tankless Water Heater Cost $5 per bulb $2,000 $75 $2,000 Annual Savings $50 per bulb $100 $200 $400 Payback Period 2 months 20 years 4 months 5 years

• • • • • •

Turn off lights during the day Use natural ventilation Clean or replace your AC filters Unplug unused appliances Utilize Belkin Energy Monitor Request Smart Meter from Utility

Energy Conservation
• Renewable Energy Sources

• Full Home Energy Audit
– Building envelope analysis – Energy load analysis – Recommended retrofits – Safety concerns
Home Energy Rating System

• Building Retrofits

Saving Water

• 3 billion people don’t have clean water • We are using water faster than it can be recharged • Huge amount of energy goes into transporting water

Water Conservation
Old 2.5 gpm or more 1.0 gpm or more 1.6 - 3.5 gallons per flush Septic Tank Exotic Landscaping Hose/Sprinklers New Low-Flow Water Fixtures (1.5 gpm) Faucet Aerators Dual-Flush Toilets Grey-Water Systems Native/Adapted Landscaping Rain Barrel Cost to Change $50 $5 $300 $700 Ranges $200 Annual Savings $262 35% 26% NA Ranges NA 8.5 years NA Ranges NA Payback Period 10 months

• One person switching to public transit can reduce daily carbon emissions by 20 pounds, or more than 4,800 pounds in a year • When compared to other household actions that limit CO2, taking public transportation can be 10 times greater in reducing this harmful greenhouse gas • Transportation accounts for the second largest share of the US’s GHG emissions, about 33%

Old Gas Gas Gas Business Travel New Hybrid Vehicles Electric Vehicles Biodiesel Video Conference Cost to Change $25,000 $30,000 $8,000 Annual Savings $2,000 $3,000 NA Payback Period 5 years 10 years 5 years

• • • • • •

Travel Less Link Errands Carpool Public Transportation Walking/Biking E-commerce

Main Sources of Emissions On the Farm Fertilizer production and distribution Methane and nitrous oxide emissions On the Land Deforestation and other land use changes On the Road Transportation emissions from seed to plate Additional Sources Waste and manufacturing 1.5 to 2% 12% 18% Percent of the Total Global Warming Effect of Emissions

Specific food-system data unavailable

Specific food-system data unavailable 33% of the total global warming effect can be attributed to the food system.

Estimated Total6

• Buy locally sourced organic produce or grow your own food
The closer the farm is to you, the less fuel is needed to transport its food to your table

• Eat vegan one day a week • Avoid purchasing processed foods • Choose foods with minimal packaging (reuse jars, etc. and refill foods, grains, oil, etc. at coops)

Sustainable Purchasing

1. 2. 3. 4. 5. 6.

Buy what is necessary Think if you can borrow it or rent it Buy used/refurbished if possible Buy organic/non-toxic Learn the source of the products you buy/buy local Don’t buy disposable products that can’t be reused/recycled/repurpose 7. Get to know your eco labels and certifications 8. Scan before you buy and use the Good Guide App

• Avoid taking plastic bags or paper bags from stores • Don’t forget to take your reusable bags • Everything you purchase is a vote
– Consumer demands drive what we see in the marketplace – Purchasing from small businesses is better for your local economy

Beware of Greenwashing
• Unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a nongovernment organization • Creates a pro-environmental image to sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy.

7 Sins of Greenwashing
1. 2. 3. 4. 5. 6. 7. Hidden Trade-off – Ex: Recycled Paper No Proof – Make a claim with no 3rd party verification Vagueness – “All-Natural” False Labeling – 3rd party endorsement when none exists Irrelevance – Ex: “CFC-free” Lesser of 2 Evils – “Organic cigarettes” or “Fuel-efficient SUV” Fibbing – Making a claim that is untrue intentionally or unintentionally

Waste Management
• • • • Compost organic waste Buy less, reuse more Recycle whenever possible Cradle 2 Cradle products

Waste Management

• About 80% of what Americans throw away is recyclable, yet our recycling rate is only 28% • Estimated that about half the trash in landfills is recyclable • Plastic bags and other plastic garbage thrown into the ocean kill as many as 1,000,000 sea creatures a year • Recycling one aluminum can saves enough energy to run a TV for three hours. In spite of this, Americans throw away enough aluminum to rebuild our entire commercial fleet of airplanes every three months

• Electronics – Cellphones – Automobiles – Appliances • Plastics • Metals • Glass • Rubber and textiles • Paper and Paper Products • Wood

Do It Yourself
• • • • • • Home gardens Furniture Cleaning Products Beauty Products Household Items Arts & Crafts

Reused / Repurposed

Reused / Repurposed

Recommended Information
“Fuel” “Tapped” “The Story of Stuff” “Journey to Planet Earth” Books “Hot, Flat, and Crowded” Websites

Planet Green NatGeo Discovery Channel

“Green to Gold”
“The Ecology of Commerce”
Apps Good Guide

Justmeans Carbon-Meter

Thank You

Follow me on Twitter @amitjain310 For more information: 310-901-0709

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