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Name - Karthik Subramaniam Roll No ± 0928 Submitted to ± Prof. Kedar Dunakhe
Commercial Properties to Expansive Acres of land. it has launched 4 strategically based µDISHA DIRECT MY STORE¶ outlets at Thane. Properties and Lifestyle. . A brand to reckon with. Lonavala. over 300 professional. Today. People & Technology. Budget Homes within city limits. Kandivali. Promising Destination. Pune. Well-planned & Developed Project and Assured Appreciation. Disha Direct continually strives to ensure the best service to its customers.e. Disha Direct as a firm stirs dynamism well-reflected in the wide spectrum of real estate services it offers ranging from Residential Properties in cities. As a customer-connect initiative. From the last seven years. Disha Direct aspires to create a home for every dream and present India with finest abodes and properties at prominent destinations. Investments. Investment Square puts forth investment's four varied dimensions i. now offers Services across entire spectrum of real estate industry. 25 more outlets are planned across Mumbai in the near future. Karjat. Shahpur. Disha Direct has dignified its moves and made its heartwarming presence felt in the Indian & International markets. Disha Direct proclaims a niche in the Indian realty sector. Legitimate Property. 23 completed and 20 ongoing Projects. Thane. Innovation. Nagpur. innovation is our mantra for growth. It offers perfect match for customers & investors with regards to their interests and budget availability and aims to make this entire process hassle-free & pleasant. With over 7000 happy customer. Disha Direct is poised to surge ahead with great growth in coming time. An expert led investment advisory division. Vashi & Bhayander. Alibaug. it operates through 10 offices in Western India and two international offices in New York & Dubai. If dreams are our passion.e. With four defining pillars of Ideas. It caters real estate services to NRI customers through the dedicated portal µBuy Indian Properties¶. A customer centric organization. 2nd Homes away from the city. The receptive stores facilitate end-to-end solutions in three major arenas of real estate i. Nashik. The success story of 24 completed projects and 20 current projects clearly brings to light the distinctive reach of Disha Direct in Mumbai. the market leaders and pioneers of second home products.Disha Direct. Developed Plots. Wada to name a few. Disha Direct has created a niche in the realty sphere from last seven years and explored a new Avenues of growth.
] Vision "Being the Most Innovative & Professionally Managed Real Estate Service Organisation" Values Integrity SincerePartnership Customer Satisfaction SERVICES OFERED Conceptualizations of Projects Ideation is the base of our entire marketing and brand building exercise. The destination was µTalegaon¶ promoted by renowned film and stage actor 'Prashant Damle'. We wish to surpass all boundaries to emerge as the µMost Respected¶ Brand by offering µvalue for money¶ and µvariety¶ in three distinct sectors of Investments. Aug 2005 Promoting a destination instead of individual projects with the help of a brand ambassador has proved out to be one of the best innovative strategies. projects at Talegaon received an overwhelming response from people based all across Maharashtra. contemporary recreation and pure nature.Disha Direct now strides in the lifestyle arena with Greenarth Leisure. Developing distinctive concepts and presenting real projects with a strong theme have inspired us to rise above competition. Jan 2009 Disha Direct for the first time introduced 'Florets' (Flower Shaped Homes) in Vikramgarh. our projects generated stupendous interest among buyers. Each resort is being imaginatively created to ensure that life¶s beautiful for everyone on this earth. ensuring secure. Bringing novel ideas to life has been our ardor and we envisage being a one stop real estate & lifestyle brand spread across the country and the world. Greenarth is a combination of enriched lifestyle. legitimate properties. Properties & Lifestyle while catering to every segment of the society. Over the years. Spread across 82 acres of dream geography. Conceived as a chain of theme resorts across Maharashtra. And the project developers took keen interest in being creatively superior and earned a reputation that was distinctive. risk free. we too have realised that every home speaks a language of its own. The more we continued adding newness to our concepts. the project exuded charm and wonder with every . We believe in having complete transparency in dealings. As a result. warm hospitality. Realizing the cherished dreams of our customers has constantly driven our achievements and today we take pride in revering the inimitable bond we share with 6000+ happy customers.
. As a feature. Conductors of ST bus plying on this route. The results achieved were record breaking. Aug 2005 The sale of residential project in Thane viz. Jan 2009 Strong presence in all Shoppers Stop stores across Mumbai with µDisha Direct Stalls¶. The concept was a huge hit & today stands as a benchmark for other projects on Mumbai-Nashik Highway. Jan 2007 Orange city.home resembling a blooming flower. now issue tickets for µMango Village¶. Through continuous innovation in our branding and promotional activities. We surveyed the entire project site and studied the drawbacks. Branding & Promotion The ³I´ in our logo stands for innovation. advertising and architectural firms ± Blueleaf Innovations and Bluebell Architects provide a cutting edge to our innovative approach. we immediately revived the entire site in minimum cost and revised the advertising campaign. Prominently placed. Prestige Residency increased 10 times with our innovative approach in Marketing. The project is located in Wada at village Sajan. With our team of architects. Our inhouse creative. µinnovation¶ is what differentiates & empowers us to escalate greater heights. May 2006 Mango Village. a project built around the mascot 'Ongy'. these stalls promoted different projects and at the same time established µDisha Direct¶ as a reputed brand in the minds of thousands of people visiting the stores. we have emerged as a reputed brand with maximum recall value. promoted by creating a village around 3000 mango trees was a huge hit.
sales & post sales. which enabled better performance of Customer Service. a toll free number adds to the convenience of our patrons. THE FACTS Mar 2006 A remarkable sale of 75 units tracked in just 43 days for 'Sanskriti' project. Oct 2006 A technological breakthrough was achieved by establishing wireless connectivity between our Corporate Office. And for instant access. brand centric websites and a dedicated portal for NRI services act as a single platform to seek information at the click of a mouse. . Online & Offline Customer Support Our IT department and online support system strive every moment to achieve new levels of perfection. Talegaon. Our corporate website. A. It is all about making them realise that our plans are specially designed to make their dreams come true. Our comprehensive marketing & sales planned over the years have facilitated in strengthening our relationship with customers. Ingeniously developed CRM (Customer Relationship Management) software presents a detailed summary of reports on enquiries. Customer Relationship Centre and Marketing Office at Thane. Jan 2007 A high-tech email and CRM server was hosted at the Corporate Office. We have made it our practice to exceed expectations of home buyers in the realty sector. Aug 2008 Another milestone was Landmarc Hills. So our marketing and sales programmes imbibe the finer details of a project.Marketing & Sales The aspirations of a property buyer matter to us. Plots project at Shirol which recorded a sale of 100 units in 3 consecutive days. The installation further simplified the process of computer maintenance on regular basis. payments and other information. a N.
DISHADIRECT Brand & Line Extension of dishadirect DISHADIRECT MYSTORE GREENEARTH LEISURE RESORTS Yash infraventures These are some of the brand & line extension of DishaDirect Properties .
y Disha direct has to increase its presence . y DishaDirect has to do a strong SWOT analysis of its 2nd Home market and carefully work on weakness. y Lot more ads to increase their visibility .Suggestions for strengthening DishaDirect Properties in market y As DishaDirect is the market leader in 2nd Home market and it has created a niche for it and hence it should come up with more Brand and line extension in order to be a leader for a long time.
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